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Apple Launches Email Ad Campaign Focusing on Productivity

Apple today began a new email ad campaign drawing customer attention to the iPad's productivity capabilities by highlighting several different Business-oriented apps for the tablet, including Pages, Numbers, Keynote and Microsoft Office for iPad. iPad is the perfect way to be more productive than ever. Show More Summary

Apple posts its new ‘Your Verse’ iPad Air TV ads [Videos]

Following launching new webpages profiling China’s Yaoband and Detroit’s Slow Roll city bike movement as part of its ‘Your Verse’ Campaign, Apple has now uploaded TV ad versions of the two ads online. The ads above and below are made up of some of the clips that were posted to Apple’s website earlier today but […]

New iPad ad campaign focuses on productivity, highlights Microsoft Office support

Apple on Monday pushed out a new email ad blitz focusing on the iPad's prowess in productivity, highlighting both first-party apps like Pages, Numbers and Keynote alongside Microsoft's Office for iPad.

MOBA Fates Forever fights for space on your iPad

Fates Forever is a fantastic iPad-only MOBA with gorgeous graphics and intriguing gameplay. It is free to play and available on iPads using iOS 7.0 and up. It is a game of balance: you must defend your base while attacking the opponent's base. The...

Apple features Detroit riders and Chinese DJs in new ‘Your Verse’ ads

Microsoft is arming its Surface marketing campaign with a heavy dose of Apple-hate, but Apple is continuing to take the opposite approach by highlighting the amazing things people do with their iPads. In the latest additions to the Your Verse campaign – … Read more ›

Apple's new 'Your Verse' iPad ads focus on music, community engagement

Apple on Monday unveiled two new additions to its well-received "Your Verse" advertising campaign for the iPad, this time focusing attention on Chinese electropop group Yaoband and Detroit community activist Jason Hall.

Apple Debuts Two New 'Your Verse' iPad Stories Featuring Electropop Group 'Yaoband', Detroit 'Slow Roll' Cofounder

Apple's "Your Verse" website highlighting the various ways that people use their iPads has been updated with two new stories, featuring electropop group Yaoband and Jason Hall, founder of a biking program in Detroit. Luke Wang and Peter...Show More Summary

New, lighter BrydgeAir keyboard aims to bring laptop functionality to Apple's iPad Air

Popular iPad keyboard maker Brydge is now accepting preorders for a new model designed specifically for Apple's iPad Air, bringing not only physical backlit keys, but also upgraded stereo speakers and a lighter aluminum design.

Apple shares new ‘Your Verse’ iPad campaigns w/ China’s Yaoband & Detroit’s Slow Roll

The apple.com homepage today received a bit of an update with the site highlighting two new additions to the company’s ongoing ‘Your Verse’ campaign. Apple’s two new Your Verse spots include one profile of musicians in Chinese group Yaoband and another of co-founder of the Slow Roll city bike ride Jason Hall. Like past campaigns, Apple’s […]

9to5Toys Lunch Break: iPad Air $100 off, Retina iPad mini $50 off (or more), new 13? MacBook Air $750 w/ .edu, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Today’s can’t miss deals: iPad deals: iPad Air from $399 ($100 off) iPad mini w/ Retina...Show More Summary

Microsoft no longer dissing the iPad in Surface ads, now dissing the MacBook Air

Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold). Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run […]

Amiga classic Wings! spotted above Mac, PC, iOS and Android

Earlier this week, the gaming community threw a hissy fit when 2K announced they're bringing the FPS classic BioShock to iPad. Maybe the more mature gamers who grew up on the Amiga will be more appreciative of the announcement Wings!...Show More Summary

Tablift hands-free iPad support for in bed or on the couch, reviewed

The Tablift is designed to hold your iPad in a stable and optimal viewing orientation regardless of any unevenness of the surface you are resting on. The stand's patent pending design uses four independently adjustable "gooseneck" type...Show More Summary

AI Deals: $100-$200 off 17 mid-2014 MacBook Pros; Free AppleCare with any Mac; $20 cash bonus on iPad trade-ins

This weekend AppleInsider is highlighting a number of exclusive offers -- some new and some about to expire -- such as $100-$200 discounts on a dozen additional mid-2014 MacBook Pro models, free 3-year AppleCare Protection Plans with the purchase of any Mac, and a $20 cash trade-in bonus on any iPad valued at $75 or more.

BubbleSum is a game too hard to pop

BubbleSum for iOS is a quick and simple numbers game. The goal of is to test hand-eye coordination. The game requires iOS 7.0 and is compatible with iPhone, iPad, and iPod Touch. In BubbleSum, bubbles with numbers drift upwards from the bottom of...

China refutes claim that it banned Apple products from government use

Reports of the Apple’s ban in China have been greatly exaggerated according to the country’s chief procurement center, which has denied a report from earlier this week that claimed MacBooks, iPhones and iPads have been banned from state use by … Read more ›

Apple's second-gen iPad Air purportedly shown with thinner design, Touch ID in new photos

A series of photos that surfaced Friday from central Europe claim to show a fully-assembled, second-generation iPad Air featuring a more svelte design, an updated speaker grille, and an integrated Touch ID sensor.

It's "art" -- tortoises with back-mounted iPads

Only in Aspen, Colorado -- where many of the residents have much more money than common sense -- would you find this work of "art". It's three African Spurred Tortoises -- Big Bertha, Gracie Pink Star, and Whale Wanderer -- with iPads on their backs....

Out and about with the JiLL-E Tablet Messenger bag

I've always been happy with my wallet. I see women cramming everything they need for the day inside a purse, and I've considered myself lucky that my essentials can be shoved into my back pocket. With iPhones and iPads, however, that's no longer the case; I need a backpack or laptop bag. Show More Summary

While activists protest animal abuse, tortoises get free iPads

An exhibit full of tortoises with iPads glued to their shells. Is this the next evolutionary stage of the family testudinidae? Hardly. It’s an art exhibit in Colorado’s Aspen Art Museum that has animal activists hopping mad. Slated to run … Read more ›

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