Blog Profile / Retail Marketing - Shopping Center Marketing
| URL : | http://www.retailmarketingblog.com/ | |
|---|---|---|
| Filed Under: | Industries / Retail | |
| Posts on Regator: | 477 | |
| Posts / Week: | 1.8 | |
| Archived Since: | March 5, 2008 | |
Blog Post Archive
Interactive Shopping Center Directory Applications
Every shopping center in the world has several in-store directories. They are broken down so visitors can find the place they are looking for and can get a sense of where they currently are in relationship to the center. But the hardest thing about in-store directories, is knowing where to find them (in the store). [...]
Twitter Hits 50 Million Tweets Per Day
Twitter revealed on Monday that it officially reached 50 million tweets per day, excluding the count of spam messages made by robots. That is a record for the microblogging service. The tweets increased by 1400% last year, amounting to 35 million messages daily. Today we have a total of 50 million tweets per day, equivalent to [...]
Dealing with Negative Feedback via Social Media
So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different. Is the best practice to dump [...]
The Perfect Wedding Location… A Retail Store?
Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no other reason, because it is the first of it’s kind. Josh and Ting Li tied [...]
Advertising Through Social Media is Booming More Than Ever
PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers [...]
Fashionista: Try out a new look at home
I came across this great augmented reality experience today during my web travels. It is called Fashionista. Basically, it lets users try on their clothing without leaving the front of their computer. It is a tremendous way to engage users on a web site. Check out a preview below:
The Mobile Marketing Revolution.
It’s here. Apple has finally (and formally) announced that the iPad will be coming out in late spring, 2010. In additions to competing with electronic books (like Amazon.com’s Kindle, Barne’s & Noble’s Nook, Sony’s Reader Digital Book, etc) as a reading device, purchasers will also be able to browse Safari, check their email, watch YouTube videos, [...]
Handmade Shoes, Designed by Consumers
‘Shoes of Prey’ is an Australian website where die hard shoe fans can design/create their very own pair of dream shoes. When you hunt for the perfect pair of shoes, you typically already have a pair in mind. Avoid disappointment when retailers cannot provide you the shoes of your deepest desires because ‘Shoes of Prey’ [...]
The eReader War
Starting Wednesday, February 10, the Nook (by Barne’s & Noble) will be on the shelves of Barne’s & Noble’s retail locations. Until now, the Nook has only been available for purchase online, however to compete with the release of Apple’s iPad (scheduled for March/April 2010), they’re shipping the Nook to their retail stores. It’s said [...]
Price Watch: E-Books on the Rise
With the emergence of Apple’s iPad, Amazon has taken another look at their pricing structure for their own device, the Kindle. Amazon was paying $12 to $13 per digital book and selling it at the $9.99 price point. They were obviously looking to capture most of the e-book device market share but we could not [...]
Discount vouchers directly from your iPhone
Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers. To make things easier, Voucher Cloud takes your current location via GPS and serves up the offers closest to you. This seems to [...]
What are people buying right now?
Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea? As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]
Body scan won’t lie to you about your real size
Did you ever want to know your measurements down to a hundredth of an inch? If you’re ready for such honesty, Unique Boutique in Long Beach has the tool for you - a body scan that measures you at 200,000 points. The purpose of the procedure is for the customer to have better information to buy or [...]
McDonalds Continues Coffee Battle with Starbucks
The McDonalds/Starbucks coffee war has taken another step forward. McDonalds has announced that they will soon be offering free Wi-Fi access at most of their U.S. locations. Many are seeing this as a direct challenge to Starbucks, who currently offers paid Wi-Fi access at most locations. Read more at MSNBC.com »
Gap Canada protects shoppers against future price drops
Shopping on a budget during the holidays can be difficult. Sprize is a customer loyalty rewards program launched by the Gap to help shoppers make the most of their money Shoppers can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. SprizeMoney is automatically accrued in a customer’s [...]
On Dec 11 - Macy’s Rewards Random Acts of Kindness
“The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to [...]
iPhone credit card payment system
Not to be outdone by tech visionary Jack Dorsey — one of the brains behind Twitter — and his Square cellphone payment start-up, point-of-sale veteran VeriFone struck today with the announcement of PAYware Mobile. Not dissimilar from the Square iPhone application and accessory, which The Times profiled last week, PAYware targets small businesses with its subscription-based [...]
Social Media Making a Holiday Impact
Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases. Social media really appears to be emerging as an important marketing channel this holiday season. Its emergence is being driven by increased consumer adoption [...]
Email Marketing - Effective Means to Boost Revenues
I recently read a great article about how to make your email campaigns more effective. Here are a few of the highlights… Immediate promotion: E-mail marketing schemes are so lucrative that business owners get allured by such benefits and it is one of the most popular advertising techniques that gives instantaneous promotion within a limited time. Instant [...]
Mobile Shopping’s First Christmas
U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents. Retails Systems [...]