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Blog Profile / Media Decoder


URL :http://mediadecoder.blogs.nytimes.com/
Filed Under:Entertainment / Television
Posts on Regator:8005
Posts / Week:29.1
Archived Since:March 9, 2008

Blog Post Archive

The Obama Campaign’s Digital Masterminds Cash In

How the precision targeting of “persuadable” votersthat put Obama over the top in 2012 could revolutionize the advertising industry.

Advertising: Steal This Idea, a Campaign Urges

An initiative offers creative and effective public service announcements for inspiration.

Athens Journal: Muffling of a Voice Provokes an Outcry in Greece

Since the state broadcaster was shut down last week and its 2,600 employees fired, there has been an outpouring of solidarity, despite its long history of mismanagement and patronage.

James Gandolfini, ‘Sopranos’ Star, Dies at 51

The Emmy Award-winning actor who shot to fame on the HBO drama “The Sopranos” as a hard-living crime crime boss.

Dumping the Face, and Founder, of Men’s Wearhouse

George Zimmer, the founder of Men’s Wearhouse and a frequent presence in its commercials, was fired by the company’s board on the day of its shareholders’ meeting.

Relative Unknown Chosen to Direct ‘Fifty Shades’

Sam Taylor-Johnson will direct the film adaptation of the best-selling erotic novel “Fifty Shades of Grey.”

Michael Hastings, Award-Winning Journalist, Dies at 33

Mr. Hastings, an intrepid war zone reporter in Afghanistan and Iraq, won a Polk Award in 2010 for his Rolling Stone magazine cover story, “The Runaway General.”

Self-Publishing Star Amanda Hocking Sells Next Series to St. Martin’s

Ms. Hocking had sold more than a million copies of her novels before St. Martin’s Press published her “Watersong” series.

Quinn’s Memoir Goes Largely Unsold, When It Can Be Found

Christine C. Quinn’s book, which was released on June 11, has sold only 100 copies.

Polk Winner, 33, Dies in Car Crash

Michael Hastings, the journalist whose reporting led to the ouster of the commander of American forces in Afghanistan in 2010, was killed in a car crash, the news Web site BuzzFeed said.

Nickelodeon Resists Critics of Food Ads

In resisting calls to ban ads for nutritionally questionable food, Nickelodeon argued that its job was children’s entertainment, not nutrition.

Advertising: Finding Ms. (or Mr.) Right at the Board Game Table

A dating Web site is teaming up with board game companies to sponsor game nights where singles can meet and get to know each other.

Debut of ‘New Day’ Fails to Increase CNN’s Morning Audience

On its first day, the audience for the revamped show was smaller than that for the previous show.

NBC Replaces Veteran Director of ‘Today’

Joe Michaels, who has worked at the show since 1989 and has held the director chair for 18 years, was given a new job last week that portends more change to come.

F.C.C. Nominee Points to His Lobbying Experience

Tom Wheeler said his work for the cable and cellphone industries convinced him that competition was more important than regulation.

Advertising: Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers

Trying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.

Apple Executive Defends Pricing and Contracts in Antitrust Case

Eddy Cue, a senior vice president at Apple, denied the government’s charges that the company was working with e-book publishers to raise prices.

Campaign Spotlight: For Olivari Olive Oil, a Campaign About ‘Little Things’

A brand of one of the world’s largest olive oil producers has embarked on asocial media campaign to increase its name in the American market.

On TV and the Lecture Circuit, Bill Nye Aims to Change the World

William Sanford Nye, better known as Bill Nye the Science Guy, has gone from TV host to fierce defender of scientific issues that have been polemicized for religious, political and even economic reasons.

LinkedIn Builds Its Publishing Presence

LinkedIn’s Influencers program, which consists of people in leadership positions posting about their lives and careers, has transformed viewer engagement on the site, its chief executive said.

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