Blog Profile / Online Marketing Blog


URL :http://www.toprankblog.com/
Filed Under:Marketing / Online Marketing
Posts on Regator:1780
Posts / Week:3.6
Archived Since:April 5, 2008

Blog Post Archive

How to Get Started with Video Content Marketing (Without a Blockbuster Budget)

Back in my day, all online content was text-based. If you had two animated.GIFs on a website, you had to wait 30 seconds for the site to load. Four.jpgs on a site would crash your browser. We were grateful when posts were just words! We didn’t whine about “visual stimulation” or “content variety” [...]Show More Summary

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to [...]Show More Summary

Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about [...]Show More Summary

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. Show More Summary

Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 [...]Show More Summary

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital [...]Show More Summary

Elevate your Marketing Career with One Simple Word: Strategy

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is [...]Show More Summary

Using Audio to Engage in a Connected World #DSMPLS

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger [...]Show More Summary

Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of [...]Show More Summary

5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit [...]Show More Summary

12 Must-See Speakers at Digital Marketing Summit Minneapolis #DSMPLS

As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. Fortunately for us, there are a plethora of ways to gain this knowledge. One of the most effective (and my personal favorite) ways to keep learning is to attend industry conferences. Not only do these events [...]Show More Summary

Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these [...]Show More Summary

Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately,...Show More Summary

15 Ways to Supercharge Your Digital Marketing #DSMPLS

Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital [...]Show More Summary

A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank [...]Show More Summary

How 6 B2B Brands Climbed to New Heights with Content Marketing

  Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results. In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or extremely effective. The [...]Show More Summary

Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence

Everything You Need to Know About Using Video in Social Marketing [Infographic] We often hear how engaging videos are on social media - but there's certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to see. Show More Summary

New Report: 5 Statistics You Need to Know on How Content Influences Purchases

These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2B marketers use content...Show More Summary

20 Jokes Only a B2B Marketer Will Get

Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side [...]Show More Summary

Cows to Content: 6 Marketing Agency Culture Lessons I Learned on the Farm

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!] From my first day of preschool, everything I’ve encountered in life, I’ve compared [...]Show More Summary

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