Blog Profile / Online Marketing Blog
| URL : | http://www.toprankblog.com/ | |
|---|---|---|
| Filed Under: | Marketing / Online Marketing | |
| Posts on Regator: | 1268 | |
| Posts / Week: | 4.7 | |
| Archived Since: | April 5, 2008 | |
Blog Post Archive
Online Marketing News: Video Trends Map, Content Recommendation Engine & New Google+ Layout
New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users. The decidedly Pinterest-esque layout was just one of many announcements this week out of Google I/O, the totality of which [...]
11 Examples of Killer B2B Content Marketing Campaigns Including ROI
According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it. Second, it means competition [...]
The Power of Visual Content Marketing and Brand Visuals in Action
Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create. In creating curriculum and learning [...]
Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right
As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging. According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to [...]
Want to Improve Your Online Marketing? Master These Search & Social Media Tactics
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results. All the scrambling often means core skills are overlooked. In fact, [...]
Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise
Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and social participation, it’s clear that customers who do [...]
Tips for Social Media Marketing Success with External Resources
Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan. However, things can go wrong in social [...]
Keynote Presentation: Digital Convergence of Public Relations & Marketing
Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals. The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups. In this presentation [...]
Conversion Rate Optimization Software: Choose the Right Tools for Your Business
Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem-solving rather than additional ad spend. At some point in any business site’s lifetime, CRO is a must; for smart marketers, it’s an ongoing process that pays dividends over and over again. Once you’ve invested in attracting [...]
What Should Lead Your Online Marketing Strategy: SEO or Content Marketing?
There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content [...]
Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest
LinkedIn Adds Rich Media Capability to Profiles LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Show More Summary
3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions
The average consumer goes through more than five touch points with an ecommerce business before they convert. This number is trending upward, as companies and customers continue to interact across a greater number of platforms. B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects [...]
Creative Content Marketing Strategy from Brands Killing It with Content
Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend. Quality rules the day when it comes to content creation. We write often here [...]
Do Advertorials & Native Advertising Fit In Your Content Marketing Strategy?
Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit? To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic. Adam Stetzer of HubShout, in his recent investigation into the [...]
The Best Marketing Investment You’ll Ever Make
Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on. Where should companies invest to attract more attention and engage those that would influence or act on buying? To answer that question, we could consider the promotional advantages of each discipline: Inbound [...]
Online Marketing News: Predictive Social Tools, Content Marketing & The Customer Journey
Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted interviews with executives actively engaged in content strategy or marketing; their findings were the basis of a new report, Organizing for Content: [...]
Brands Gone Wild: Social Media Marketing Fails & Lessons Learned
So you want your campaign to go viral… Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose. Some companies can afford more risk and racier campaigns than others, yet risk in business must always [...]
6 Simple Steps to Boost the Marketing Performance of Content
While I’ve been in New York this week for the B2B Content2Conversion conference, I’ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales. Many companies new to content marketing miss important steps and without checklists or processes, content marketing contribution to leads [...]
Are Bad Directions Leaving Web Visitors Stranded? Optimize For Outcomes to Improve Experience & Conversions
At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated. Without landing page optimization, your visitors may have this same lost feeling when they arrive on your website. Whether the content [...]
Drive More Demand for Your B2B Business with Optimized & Socialized Content Marketing
With 9 out of 10 B2B marketers using content marketing, competition for attention is more fierce than ever. The constant battle with Google algorithm and indexing updates and the masking of useful data against which to optimize has caused many ambiguities when it comes to implementing traditional SEO advice. That doesn’t mean search doesn’t warrant [...]