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Blog Profile / SEO Scoop


URL :http://www.seo-scoop.com/
Filed Under:Internet / SEO
Posts on Regator:2613
Posts / Week:7.3
Archived Since:April 5, 2008

Blog Post Archive

6 Ways to Use Internal Links (The Next Key SEO Tactic?)

5 months agoInternet / SEO : SEO Scoop

As Google clamps down on link building techniques and SEO shifts towards content marketing, another interesting phenomenon is happening: on-site optimisation has become a lot more important. It has always been essential though – and nothing is more important for on-site SEO than internal linking – so it's time to go back to basics and [...]Show More Summary

11 Things George W Bush Taught Me About Social Media

5 months agoInternet / SEO : SEO Scoop

Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of [...]Show More Summary

Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions

5 months agoInternet / SEO : SEO Scoop

If you are "content" with great content, Please reconsider So you won't repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the [...]Show More Summary

Twitter Knows We Want To Push The Buy Button

5 months agoInternet / SEO : SEO Scoop

Twitter has announced they will be testing their new eCommerce feature, the "Buy" button, with a small number of select vendors in the U.S. The addition of the "Buy" button to Twitter's current functionality enables users to purchase products or services directly from vendor tweets with just a "few taps": "In our test, an entire [...]Show More Summary

Monitoring the Monitors: A Study into the Most Mentioned Brand Monitoring Tools in the SERPs

5 months agoInternet / SEO : SEO Scoop

With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it's not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector [...]Show More Summary

How To Set A PPC Budget

5 months agoInternet / SEO : SEO Scoop

This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test [...]Show More Summary

Feeding Your Audience The Real Thing: Nutritious Content

5 months agoInternet / SEO : SEO Scoop

When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings? Why the [...]Show More Summary

What is the Difference between 301 Redirect and Canonical Attribute

5 months agoInternet / SEO : SEO Scoop

As with many areas of the search engine world, there are some grey areas but Google does provides some guidelines on how to manage redirections and what each communicates to the search engine. A 301 Redirect signals to the search engine that the page has been moved permanently, remove the page from the index and [...]Show More Summary

5 Things to Consider When Creating a Content Calendar

5 months agoInternet / SEO : SEO Scoop

As a writer, I get the appeal of winging it. There's nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve [...]Show More Summary

Foursquare Makeover – A Prettier Version of Yelp?

5 months agoInternet / SEO : SEO Scoop

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its value proposition; Instead of giving generic reviews, it provides reviews that are customized for the [...]Show More Summary

From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects

5 months agoInternet / SEO : SEO Scoop

Let's face it — very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, [...]Show More Summary

7 Steps To Start A Realistic Google Display Network Campaign

5 months agoInternet / SEO : SEO Scoop

When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I've heard is that it can be like drinking water from a fire hose. If Peter Griffin's experience is any indication of how this would go outside of the world of animation, the results aren't pretty [...]Show More Summary

Top 10 Reasons Why You Should Be Blogging To Help Your Business

5 months agoInternet / SEO : SEO Scoop

"Blogging is one of the best ways that you can help your business." I'm sure you have all heard this line copious amounts of times from friends, co-workers and even business relations. For some of you this may have been all the convincing you needed to give blogging a go. But there are still many [...]Show More Summary

How to Do Broken Link Building in 3 Easy Steps

5 months agoInternet / SEO : SEO Scoop

Even after all the latest Google updates, link building is still among one of the most important tactics an SEO can employ — if done correctly. The key phrase here is if done correctly. What this implies is that you are not breaching any Google guidelines (paying for links, cloaking etc) and that the source [...]Show More Summary

3 Steps To Bootstrap Your Facebook Ads

5 months agoInternet / SEO : SEO Scoop

Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday. Facebook Ads' options for both Targeting & Creative can empower you to deliver your message and to create a compelling ad that [...]Show More Summary

The Easy 8 Step Marketing Strategy For Your Business Blog

5 months agoInternet / SEO : SEO Scoop

1. Create Useful & Unique Content Yes we've all heard content is king. We all know how important it is. So why aren't you creating it? It's so important that it should be a priority so the "I don't have time" excuse doesn't cut it. (For more on how to speed up content creation real [...]Show More Summary

What The Google Adwords Preview Tool Can Do For You

5 months agoInternet / SEO : SEO Scoop

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing [...]Show More Summary

Types of Shareable Content (And How to Earn Links With Them)

5 months agoInternet / SEO : SEO Scoop

Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]Show More Summary

Case Study: How SEO Launched Killer Infographics

5 months agoInternet / SEO : SEO Scoop

In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn… it's meant to exemplify just how important SEO is in growing a business. When my business partner and [...]Show More Summary

3 Proven Strategies to Succeed in SEO

5 months agoInternet / SEO : SEO Scoop

Search Engine Optimization (SEO) is used to maximize user traffic to the website. It can be best described as several methods and practices used to improve the way that a website is seen and interpreted by a search engine. On paper, this sounds easy enough, however the concept can actually be quite complicated if not [...]Show More Summary

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