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Blog Profile / SEO Scoop


URL :http://www.seo-scoop.com/
Filed Under:Internet / SEO
Posts on Regator:2588
Posts / Week:7.4
Archived Since:April 5, 2008

Blog Post Archive

5 Things I Wish I Knew When I First Started Video Production

4 months agoInternet / SEO : SEO Scoop

As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual [...]Show More Summary

Call To Action Plugins For WordPress

4 months agoInternet / SEO : SEO Scoop

It is a basic fact. Each page on your website should have a purpose. Generally you want a website visitor to DO SOMETHING as a result of visiting your page. Don't be arrogant enough to say, well a user can find our phone number in the footer if they need to call. Your website exists [...]Show More Summary

How You Can Draw People Into Your Content And Get Them To Engage

4 months agoInternet / SEO : SEO Scoop

You've developed the blog of your dreams, adding the best plugins to optimize it effectively. You regularly update it with valuable content, but readers still don't come. No comments, few shares and tweets, and that's all. What went wrong? What's the cause of this failure? Think you need to spend several months or so perfecting [...]Show More Summary

GA Dashboards: The End to Making Bad Marketing Decisions

4 months agoInternet / SEO : SEO Scoop

I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making process. Quite simply, so called standard reporting sucks. As marketers, let's do better. We need [...]Show More Summary

Brands That Tell Stories Gain Audiences

4 months agoInternet / SEO : SEO Scoop

Brand storytelling is nothing new, however it is a point of difference for those companies that are doing it right. Companies that are crafting strong brand stories are engaging with their customers in a true marketing form instead of hammering advertising messaging. These marketers are building strong connections with customers. In an age where many [...]Show More Summary

10 Digital Marketing Certificates to Jumpstart Your Career

4 months agoInternet / SEO : SEO Scoop

A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough? Probably not. Employers know that the world of marketing has changed. They're looking for evidence that the candidate can do search optimization, social media and Analytics. Like a search engine, they're looking [...]Show More Summary

10 Digital Marketing Rules You Should Break (Explained with Memes)

4 months agoInternet / SEO : SEO Scoop

The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the space to become flooded, making it increasingly difficult to stand out. Testing and improving [...]Show More Summary

Google My Business: A Guide to the Local Marketing Dashboard

4 months agoInternet / SEO : SEO Scoop

Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. Business owners will notice the new interface is more convenient and more organized, allowing you to access [...]Show More Summary

Facebook's Start To Success Program: Worth $1400?

4 months agoInternet / SEO : SEO Scoop

Facebook's Start to Success Program gives small businesses an opportunity to work directly with an account manager from Facebook on their Facebook marketing. However, there's a catch. Businesses have to spend at least $50 per day, or approximately $1,400 every four weeks, on Facebook advertising. Is it a budget-buster, the opportunity of a lifetime, or [...]Show More Summary

7 Things Any Marketer Should Know About Links

4 months agoInternet / SEO : SEO Scoop

Every online marketer can benefit from a basic understanding of link building. From understanding how Google works and how links can drive traffic from search engines to their website. It's especially useful to have a basic understanding before outsourcing link building. Link building is a tactic to increase the number of external links pointing to [...]Show More Summary

How To Write Better Click Winning Ads

4 months agoInternet / SEO : SEO Scoop

Mark Twain wrote "If I had more time, I would have written a shorter letter". Being brief is hard. With search ads you don't even have a paragraph. You only have 25 characters for a headline, and 2 x35 for a description. Once you show up for a query, you need your ad copy to [...]Show More Summary

Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

4 months agoInternet / SEO : SEO Scoop

Your biggest asset for your AdWords account is time — but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how do you have time to check on the performance of your AdWords account? There isn't [...]Show More Summary

How to Put an Integrated Marketing Plan Into Action

4 months agoInternet / SEO : SEO Scoop

Let's face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it's hard to define every aspect and it can be even harder to implement. Fortunately, with a little bit of effort and [...]Show More Summary

How to Write 15,000 Words in 11 Hours

4 months agoInternet / SEO : SEO Scoop

As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time the hour is up over 4,000 words will be generated. Later they will be proofread, edited and be ready for [...]Show More Summary

How To Use Pinterest To Create Traffic To Your Website

4 months agoInternet / SEO : SEO Scoop

Pinterest. The social media site that is excellent for generating great content and most importantly, driving traffic. So why is it sometimes overlooked by businesses? Simply because some aren't sure how to use the site and just don't believe that it can help increase traffic. Recent statistics show that Pinterest has a staggering 70 million [...]Show More Summary

Why Trello is Awesome for Content Management

4 months agoInternet / SEO : SEO Scoop

I should preface this post by saying that neither I, nor SEP, have any connection to Trello whatsoever. I just think it's an extremely helpful project management tool. To describe it simply, Trello is a tool that makes it easy to organize things. In my experience, Trello has helped effectively manage content both internally and [...]Show More Summary

How To Leverage Mobile Device Targeting With Adwords' Hyper-local Campaigns

4 months agoInternet / SEO : SEO Scoop

It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords. With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, removed the ability to exclusively target individuals searching on mobile devices. Kind of strange [...]Show More Summary

Stop Wasting Your Time On These 3 Types Of Content Marketing

4 months agoInternet / SEO : SEO Scoop

For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. 'Content is King', remember? Well you will find no disagreement from me, however just because content rules all that doesn't mean that all [...]Show More Summary

Content Marketing and Journalism Find Common Ground in Google Hummingbird

4 months agoInternet / SEO : SEO Scoop

As Google places more importance on quality content as a benchmark for effective SEO, the ability to 'think like a journalist' gains new importance for content marketers. And, while the fundamental differences between these two industries remain the same, Google Hummingbird – which launched August 2013 – bridges the gap between them. For that very [...]Show More Summary

3 Project Management Excel Sheets to Help You Stay Organized

4 months agoInternet / SEO : SEO Scoop

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you delay putting together a decent grocery list. For some reason it all comes back to [...]Show More Summary

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