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Blog Profile / SEO Scoop

Filed Under:Internet / SEO
Posts on Regator:2458
Posts / Week:7.5
Archived Since:April 5, 2008

Blog Post Archive

The Top 5 Landing Page Tests to Perform

2 months agoInternet / SEO : SEO Scoop

If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, if they don't convert on your landing page, you've accomplished very little – you haven't obtained the critical prospect data that [...]Show More Summary

Hubspot vs Silverpop: Battle of the Marketing Automation Systems

3 months agoInternet / SEO : SEO Scoop

  IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and inevitably, I found myself comparing it to Hubspot, which I've been primarily using this past [...]Show More Summary

How to Build Your Brand With Link Building

3 months agoInternet / SEO : SEO Scoop

If you work in any wing of any kind of marketing, you are at least familiar with the concept of branding. Its a marketing imperative. You may have even heard/read this quote a few times: Consumers trust brands that they recognize. Despite a string of lawsuits over the quality of the product they provide, Taco [...]Show More Summary

Why Your Facebook Reach Is Declining

3 months agoInternet / SEO : SEO Scoop

When it comes to organic reach: it's not (entirely) you… it's Facebook. Recent data from EdgeRank Checker shows that a Facebook Page's organic reach per fan has declined from 16% in February 2012 to just 6.51% as of March 2014, confirming that brands will have to put more resources into their Facebook content if they [...]Show More Summary

Drip Feed All Your Social Networks From One Master Account

3 months agoInternet / SEO : SEO Scoop

Were going to assume that, as a business owner, you've already taken the first important step and established yourself on the Internet. Maybe you have a Facebook profile or even a YouTube channel. Whatever it is, you've opened the door to a larger audience and a more authoritative web presence. In short, you've made yourself [...]Show More Summary

Link Building: The Steroids of SEO

3 months agoInternet / SEO : SEO Scoop

In my 4 years with SEP I have talked to many of businesses looking to improve search engine  rankings; since Google's crackdown on artificial inbound links many of those conversations have shifted to discussing recovery from Google penalties. To help people coming to us with a penalty from years of SEO work I have starting [...]Show More Summary

Get Organized: Sharing A LOT On Pinterest is Key to Building up Your Following

3 months agoInternet / SEO : SEO Scoop

I have my own little stories on how I got started with all of my favorite social media networks: I couldn't figure out Facebook until Myspace became SO useless that I really had to switch to something else; I couldn't figure out Twitter until I discovered Seesmic and got all my tweets, notifications and connections [...]Show More Summary

How To Find Trustworthy Stats And Sources Quickly And Easily

3 months agoInternet / SEO : SEO Scoop

The internet is a lush sea of information. Search engines are excellent gatekeepers of this information and can undoubtedly help you find an answer to any solution you are looking for. On any given SERP you typically get several results, but how do you decide which one to pick? You want to find the answer [...]Show More Summary

How Off-Site Content Still Has A Place In A Post MyBlogGuest-gate World

3 months agoInternet / SEO : SEO Scoop

So that's that then. With the recent decree from Matt Cutts stating that guest blogging is "done", reinforced by a manual penalty imposed on the popular blogging community MyBlogGuest, can guest content possibly have a future for online marketing? Well first of all, let's take a look at what is certainly not okay. Spammy, Key-word [...]Show More Summary

How To Get Started With Content Promotion

3 months agoInternet / SEO : SEO Scoop

Content promotion isn't about flinging information into cyberspace and praying it reaches your target audience. Effectiveness of content promotion hinges on strategy. If you don't have a plan, it's time to get started. Set Goals Before you start a company Facebook page or YouTube channel, identify your goals. Do you want to foster brand loyalty, [...]Show More Summary

Why your Content Strategy Needs an Inbound Marketing Strategy

3 months agoInternet / SEO : SEO Scoop

No matter how good the content on your website is, the simple fact of the Internet is most people only visit a few preferred sites, rarely casting a wider net to see what else may be out there. That is why every good content strategy requires an inbound marketing strategy paired with it. By focusing [...]Show More Summary

5 Untapped Sources of Keyword Ideas

3 months agoInternet / SEO : SEO Scoop

How are you supposed to get ahead of the curve when your keyword strategies are almost identical to your competition? Especially when they've got deeper pockets, a greater amount of staff and considerably more resources. They consistently outperform you day after day, week after week and month after month. So naturally the question is, how [...]Show More Summary

3 Tips for Using Infographics on Mobile

3 months agoInternet / SEO : SEO Scoop

There are dozens of ways infographics can be displayed both online and offline, but perhaps the most popular format for visualizing information is that of a long, vertical scrolling design. This works perfectly for online sharing and reposting on blogs, but isn't always the best format for mobile viewing. In fact, the smaller the screen [...]Show More Summary

What Your Content Creation Process Needs to Get Better Results

3 months agoInternet / SEO : SEO Scoop

Image credit: Aaron Gustafson (Flickr) License: Some rights reserved "Content is King" This quote from Microsoft's Bill Gates is perhaps one of the most cliched lines on the web today, especially in the digital marketing community. But its only a cliche because its true. Content is information and, as long as people want information, it [...]Show More Summary

7 Steps to Optimizing Your Google+ Business Page for Success

3 months agoInternet / SEO : SEO Scoop

Google Local continues to remain a hot topic in search news as it was last reported by Local Consumer Review Survey that a staggering 85% of consumers use the Internet to find local businesses. But I'm sure most of you already knew that by now. What you may not have known is that there are [...]Show More Summary

How To Use Snapchat & Other Self-Destructing Apps In Marketing

3 months agoInternet / SEO : SEO Scoop

In many respects, product marketing seems to have grown only inexorably more expensive. Bigger, louder and more over-produced commercials and web content are being made to capture the publics attention. Its rather a significant relief,...Show More Summary

12 Hard Stats Proving The Power Of Images

3 months agoInternet / SEO : SEO Scoop

We all know visual content can grab the eye of a reader and pull them into your site, or entice them to buy your products. Or do we? After doing a bit of research, it turns out that although web images and being visually awesome are not the only components of a successful digital marketing [...]Show More Summary

How To Promote Your Content With Paid Media

3 months agoInternet / SEO : SEO Scoop

If you have a website, you most certainly have content. Very few people find your content by accident. If nobody knows about your excellent video, case study or post, it might as well not exist. In order for your content to get noticed, you need to show it to the right people. To a perfect [...]Show More Summary

How to Build a Website that Doesn't Convert

3 months agoInternet / SEO : SEO Scoop

Are you annoyed with all the traffic coming into your website? I get it. You don't want traffic during your commute, so why would you want it on your website? Lucky for you, there's a foolproof way to make those pesky visitors click the Back button on their browser with haste. Set the world record [...]Show More Summary

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