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Blog Profile / SEO Scoop


URL :http://www.seo-scoop.com/
Filed Under:Internet / SEO
Posts on Regator:2535
Posts / Week:7.4
Archived Since:April 5, 2008

Blog Post Archive

How to Develop a Content Strategy for an Unfamiliar Niche

3 months agoInternet / SEO : SEO Scoop

You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It's important to increase your knowledge and develop a strategy [...]Show More Summary

Local Keyword Research in 2014 and Beyond

3 months agoInternet / SEO : SEO Scoop

Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research [...]Show More Summary

Google Tag Manager – One Code To Rule Them All

3 months agoInternet / SEO : SEO Scoop

Photo by: I_Believe_ under cc Obviously, I'm a fan of LOTR, but thanks to Google Tag Manager, there's an easier way to manage your website tags and mobile applications for free. In fact, I can't remember the last time I didn't use it or recommend it. Here's just a few reasons why I love using [...]Show More Summary

4 Ways to Save Time with Marketing Automation

3 months agoInternet / SEO : SEO Scoop

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start – it's important to identify which tasks you can automate right off the bat, so that you have the time [...]Show More Summary

Here's Why Google AdWords Phrase Match Matters [Stats + Theory]

3 months agoInternet / SEO : SEO Scoop

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers to maximise value from their campaigns. The following reasons were cited for the apparent lack [...]Show More Summary

Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

3 months agoInternet / SEO : SEO Scoop

So you've earned a conversion through a kick-ass landing page – congrats! But, if you think that's where it ends, you're sadly mistaken. You turned a user into a buyer and now is the PERFECT time to push marketing ROI even more with landing page conversion optimization for confirmation/thank-you pages! That's right folks, a thank-you [...]Show More Summary

The 58 SEO's Authorities on Twitter You Need to Follow

3 months agoInternet / SEO : SEO Scoop

I'm pretty sure you'll agree with me that there's A LOT of SEO information already out there. But the question is: How do you know which information you can trust…and which may penalize your site down the road? Well the first place to look is the source of the information. Thats why Kevin Raposo and [...]Show More Summary

Great Customer Experience & Active Social Presence Go Hand In Hand

3 months agoInternet / SEO : SEO Scoop

There is a saying with regard to customer service which states that a satisfied customer will tell one or two of their friends about a positive experience, whereas a dissatisfied customer will tell everyone they know about something negative. Of course now, in an age where everyone can have an audible voice online, a dissatisfied [...]Show More Summary

Not Sure if HubSpot is Right for You? How to use WordPress and Other Resources to Achieve the Functionality of HubSpot

3 months agoInternet / SEO : SEO Scoop

HubSpot is a terrific platform which is designed with the purpose of driving people to your website, generating leads and converting those leads into paying customers. It has been wildly successful for people such as Marcus Sheridan of the Sales Lion and my friends over at Goodbye Crutches, but it isn't perfect (nothing is) and [...]Show More Summary

Inbound Marketing on a Shoestring Budget [4/5]: Close

3 months agoInternet / SEO : SEO Scoop

  If this is your first attempt at Inbound Marketing you are probably not used to working with top and middle of the funnel leads. It is important to note that these leads take longer to close than bottom of the funnel leads. As a marketing professional it is your job to nurture them through [...]Show More Summary

Eliminate 4 Digital Marketing Problems With This Crucial Fix

3 months agoInternet / SEO : SEO Scoop

To some businesses, Digital marketing can seem like an endless maze. To others, it is a paved road to massive success. If you prefer the second scenario, you need to overcome 4 major Digital marketing challenges. If I ask you which aspect you find most challenging about digital marketing, I believe your answer will be [...]Show More Summary

How To Use Google’s Newest Tool For Your Local Business

3 months agoInternet / SEO : SEO Scoop

Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below can help almost any business owner get started. A short overview of Google's latest brain [...]Show More Summary

How Working Hard For A Nofollow Link In A Guest Post Pays Off

3 months agoInternet / SEO : SEO Scoop

Nofollow and dofollow links have been a hot topic when it comes to link building for a number of years. Roll back all the way to 2005 – when the "Nofollow" tag was first introduced by Google. The initial premise of the Nofollow tag was to prevent comment spam. To quote the Google blog from [...]Show More Summary

How To Value View-Through Conversions For Display Campaign Performance

3 months agoInternet / SEO : SEO Scoop

What are view-through conversions? A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days from when the person saw your ad. View-through conversions are only applied to your [...]Show More Summary

Starting With Hootsuite's Analytics

3 months agoInternet / SEO : SEO Scoop

Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple social media platforms through one interface. These days this is just one of the benefit's [...]Show More Summary

3 Key Rules for a Successful Infographic

4 months agoInternet / SEO : SEO Scoop

If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent. Too often, marketers hire designers with very little infographic experience. They may have a great portfolio of non-infographic designs, but if they aren't too experienced in the field, [...]Show More Summary

Solve 3 Common Google + Local (Places) Dashboard Problems

4 months agoInternet / SEO : SEO Scoop

Google rolled out the new Google + Local dashboard platform for Canadian business owners back in August 2013. Not all dashboard platforms are fully migrated and business owners have to wait until Google updates automatically in order to experience the new "Places for Business" dashboard. This upgrade is Google's attempt to make the data in [...]Show More Summary

What Conversion Optimization Looks Like In The Real World

4 months agoInternet / SEO : SEO Scoop

When I think of conversion optimization and how I can better optimize a site, I always try to think of what the user experience would look like in a real store. If you haven't already seen it, Google analytics has created a series of real life videos which demonstrate how UX would translate in real-life [...]Show More Summary

Tracking Essential Email Marketing Metrics

4 months agoInternet / SEO : SEO Scoop

Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first examine the metrics that each email marketer should be tracking and after that, we will see what specific metrics to [...]Show More Summary

The Integrated Marketing Communications Process Any Marketer Can Use

4 months agoInternet / SEO : SEO Scoop

Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile of junk direct mail you pick up from your letterbox on the way back home [...]Show More Summary

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