Blog Profile / SEO Scoop


URL :http://www.seo-scoop.com/
Filed Under:Internet / SEO
Posts on Regator:2649
Posts / Week:7.3
Archived Since:April 5, 2008

Blog Post Archive

How To Do Twitter Advertising – Part 2: Targeting

5 months agoInternet / SEO : SEO Scoop

Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter: 1. What is your objective? 2. Who is your target audience? 3. How are you going [...]Show More Summary

SEP CEO Jeff Quipp Discusses Google and SEO On TV Program "Entrepreneurs"

5 months agoInternet / SEO : SEO Scoop

Recently, SEP CEO Jeff Quipp was asked to appear on Robert Scully's television program "Entrepreneurs", to discuss SEP, SEO, Google, and the changing nature of marketing. The show will be broadcast on more than 50 stations throughout Canada and the US. For those unfamiliar with the "Entrepreneurs" program, you may remember Robert being the host [...]Show More Summary

Tent Pole Marketing: How To Tie Your Content To Any Event

5 months agoInternet / SEO : SEO Scoop

Content marketers will often tell you that the bane of their professional lives isn't creating content but coming up with things to talk about in the first place. Some sector's in particular don't lend themselves very well to varied and engaging subject matters. Creating talking points and therefore content, around events is therefore a natural [...]Show More Summary

5 Reasons Why Your Website May Not Be Generating Leads (& 10 Boosters To Improve It)

5 months agoInternet / SEO : SEO Scoop

As a business development manager at Search Engine People, I am often approached by business owners & marketing managers who are seeking help with SEO. After some discussion, more often than not, it is realized that the goal is not necessarily implementing good SEO to their website; rather, the objective is to generate more qualified [...]Show More Summary

Telepresence Sharing – The Next Big Innovation in Google Search #future

5 months agoInternet / SEO : SEO Scoop

Forget about the days when you are only given an option to search information from a database of people and places stored in Google's server. How about exploring places and events in real time? Does this sound interesting? With Telepresence sharing, you can control Google's mobile robots that can capture real time video footage of [...]Show More Summary

4 Quick Fixes to Outsmart Your PPC Competition:

5 months agoInternet / SEO : SEO Scoop

Depending on your industry, PPC can be a very competitive world. You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You're asking yourself, how can I get my campaigns to stand out from the crowded PPC world? Well, here are [...]Show More Summary

How to Make Your Visual Content Stand Out On Social Media

5 months agoInternet / SEO : SEO Scoop

You've seen it with your own eyes. Social is going Visual Social and it's about time you started creating and sharing some cool visuals for your brand or clients. It's natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of about 1000 words. Then Twitter revolutionized [...]Show More Summary

What This 15-Year Old Scary Movie Teaches You About Content Marketing

5 months agoInternet / SEO : SEO Scoop

It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But [...]Show More Summary

How To Do Twitter Advertising – Part 1: Objective

5 months agoInternet / SEO : SEO Scoop

Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is just one example of how to take [...]Show More Summary

How to Find the Best Infographic Agency or Designer – A Checklist

5 months agoInternet / SEO : SEO Scoop

A few years ago, finding a great infographic agency or designer wasn't too hard because there were only a handful of options to choose from. Today, on the other hand, there are hundreds of portfolios online claiming expert skills in visualizing information. Unfortunately, this leads people to choosing a vendor based on budget, which often [...]Show More Summary

Get Rid of Your Internal Linking Problem Once and For All

5 months agoInternet / SEO : SEO Scoop

Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to [...]Show More Summary

4 White Hat Link Building Tactics

5 months agoInternet / SEO : SEO Scoop

Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as [...]Show More Summary

How to Generate More Web Content from Google Hangouts on Air

5 months agoInternet / SEO : SEO Scoop

Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content [...]Show More Summary

Great Online Resources for Learning SEO

5 months agoInternet / SEO : SEO Scoop

Whether you're planning to hire an agency to boost the search rankings of your website or you're interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn't always indicative of quality. Since I [...]Show More Summary

Television is Now a Social Media Venue Too

5 months agoInternet / SEO : SEO Scoop

Have you noticed hashtags in the corner of your TV screen, and TV-related polls and reposts all over your social media newsfeeds? There's a connection. As the multitasking generation continued to spread its wings and invent new ways to interweave, television saw interest in its wares sliding toward the bottom. Especially with so-called "me TV" [...]Show More Summary

23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

5 months agoInternet / SEO : SEO Scoop

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation of any good Digital marketing strategy [...]Show More Summary

Google's Test to Target Users with Ads across Mobile and Apps

5 months agoInternet / SEO : SEO Scoop

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores [...]Show More Summary

Promoting Local Content For Local Links

6 months agoInternet / SEO : SEO Scoop

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as [...]Show More Summary

How To Proof Your Website Can Be Trusted (& Increase Conversions Easily)

6 months agoInternet / SEO : SEO Scoop

Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it's bad to have guilty people go free, but it's worse to have innocent people punished for crimes they didn't commit. Websites, [...]Show More Summary

How to get rid of bad content

6 months agoInternet / SEO : SEO Scoop

How exciting is it to start fresh? You are looking at your new website – a clean slate – and imagine the possibilities, all the content you can create! So invigorating and exciting! A couple of years later your slate is full of posts, videos, infographics, pages, transcripts, interviews. How would you separate wheat from [...]Show More Summary

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