Blog Profile / SEO Scoop


URL :http://www.seo-scoop.com/
Filed Under:Internet / SEO
Posts on Regator:2218
Posts / Week:5.9
Archived Since:April 5, 2008

Blog Post Archive

Better URL Level Reporting With Google Tag Manager

5 months agoInternet / SEO : SEO Scoop

...When you Can't Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example, sometimes your site may have been built...Show More Summary

How To Tailor Copy To Customers In Different Stages Of The Buying Cycle

5 months agoInternet / SEO : SEO Scoop

One of the foundational copywriting strategies is to tailor your copy to your customers' buying cycle. Regardless of the time your buying cycle takes, you need to communicate effectively at each stage to move customers along through the cycle. Show More Summary

How To Spot Fake Reviews (& What To Do About Them)

5 months agoInternet / SEO : SEO Scoop

There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in their buying process, these opinions can make or break your success. Show More Summary

6 Steps To Start Your Social Media Campaign

5 months agoInternet / SEO : SEO Scoop

In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that, it's crucial to have an effective online marketing strategy. Follow the framework outlined in this article to get your social strategy right the first time and earn maximum ROI in the process. What [...]Show More Summary

Combining Your PPC & SEO Strategies

5 months agoInternet / SEO : SEO Scoop

Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business. SEO Since early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics. Looking at ranking in the [...]Show More Summary

How To Calculate Social Media ROI

5 months agoInternet / SEO : SEO Scoop

Warning: Illegal string offset 'keywords_time' in /home/searchen/public_html/wp-content/plugins/internal_link_building.php/internal_link_building.php on line 113 Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). Show More Summary

Why eCommerce Sites need to be Mobile-Friendly

5 months agoInternet / SEO : SEO Scoop

The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever. But of the myriad of changes [...]Show More Summary

Why You Need a Content Promotion Budget

5 months agoInternet / SEO : SEO Scoop

There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our content bringing it into the spotlight for it to get noticed and THEN spread naturally. [...]Show More Summary

Make The Most Of Site Analytics With These Tools

5 months agoInternet / SEO : SEO Scoop

Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days. In the same article the author termed data science to be the sexiest job of 21st century, and [...]Show More Summary

How To Win At Marketing In 2015

5 months agoInternet / SEO : SEO Scoop

In 2014 brands learned that the same old song and dance just isn't effective anymore if you want a profit-driven marketing strategy. Target Marketing estimated that by 2020, consumers manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that and [...]Show More Summary

How to Use Quora to Generate Blog Content

5 months agoInternet / SEO : SEO Scoop

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I'm not a LinkedIn insider or have access to a source there, I [...]Show More Summary

How to Build Your Brand By Giving It Personality

6 months agoInternet / SEO : SEO Scoop

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain [...]Show More Summary

How to do Local SEO for Multiple Locations

6 months agoInternet / SEO : SEO Scoop

If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location. To Begin: Create a page for each area where you are located or your service area. Put the town in the URL and [...]Show More Summary

How To Test Blog Elements For Conversion Optimization

6 months agoInternet / SEO : SEO Scoop

You're not normal. What I mean is, when it comes to seeing your blog, you don't view it like a normal, everyday reader. Sorry to be the one to break it to you. You know how looking at your significant other day in and day out makes you immune to some of his or her [...]Show More Summary

How To Plan Content For The Year

6 months agoInternet / SEO : SEO Scoop

Trying to manage social media campaigns and marketing campaigns while also writing a blog and keeping your website up to date can be stressful. Especially when you have to produce fresh, new content for each platform. But creating great content doesn't need to be a task. Planning your content months in advance is a great [...]Show More Summary

How LinkedIn Convinced Powerful Influencers to Create Content

6 months agoInternet / SEO : SEO Scoop

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network but a content powerhouse generating over 30,000 long form posts by LinkedIn members on a [...]Show More Summary

How to Track Empty Search Results in Google Tag Manager

6 months agoInternet / SEO : SEO Scoop

…When You Can't Edit the Site! Level of difficulty: 3.5/5 Have you ever wondered if people are searching for things on your website and getting NO RESULTS back? If there's anything that says to a potential customer that you can't help them, it's showing them 0 search results and giving them no hope of finding [...]Show More Summary

The 34 Twitter Experts You Should Follow On Twitter

6 months agoInternet / SEO : SEO Scoop

Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 of the top PPC experts you should be following on Twitter. (For SEO experts to follow, [...]Show More Summary

How to Deal With Negative Reviews

6 months agoInternet / SEO : SEO Scoop

In November of this year a British couple were fined 100 for posting a negative review on the Trip Advisor website after their stay in a Blackpool hotel. The audacity of the fine didn't escape the national press who soon picked the story up and before the hotel manager could say 'PR disaster', there was [...]Show More Summary

3 Simple Ideas to Refresh Your Analytics

6 months agoInternet / SEO : SEO Scoop

If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce rate is, consider these three ideas for analytics you may not have reviewed in a [...]Show More Summary

Copyright © 2015 Regator, LLC