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Blog Profile / SEO Scoop

Filed Under:Internet / SEO
Posts on Regator:2492
Posts / Week:7.5
Archived Since:April 5, 2008

Blog Post Archive

Inbound Marketing on a Shoestring Budget [1/5]: The Foundation

2 months agoInternet / SEO : SEO Scoop

Budget by Tax Credits[/budget] Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom of Funnel) phase. That leaves 82-100% of visitors in the Awareness (Top of Funnel) [...]Show More Summary

How Good Marketing Tactics Turn Bad & Ugly

3 months agoInternet / SEO : SEO Scoop

"We are not Punished for Our Sins, but by them" – Elbert Hubbard Take a look at this eight years old post that Matt Cutts did about paid links, and then a fairly recent post about guest blogging that has set the alarm bells ringing in SEO community, and you will find a lot of [...]Show More Summary

6 Tips for Marketing “Big Content”

3 months agoInternet / SEO : SEO Scoop

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, Ill cover some key strategies for marketing what I call big content " major publications [...]Show More Summary

Fuelling Your SEO Efforts by Leveraging the Brand Value

3 months agoInternet / SEO : SEO Scoop

Search engine optimization is changing for the better. Instead of beating the bush, we must take a deep breath and focus our efforts in maximizing the brand value. Google likes brands. Inbound marketers need to plan a proper strategy to leverage the brand value so to boost SEO efforts. Why Brand Is Important? Brand is [...]Show More Summary

5 Ways to Get a Blog Post Out in 10 Minutes or Less

3 months agoInternet / SEO : SEO Scoop

You've been there. So have I. There you are, minding your own business, when suddenly you realize you need a blog post written for today. And it should have been posted an hour ago. Not only that, but you were just getting ready to head out for lunch, your stomach is growling, and you still [...]Show More Summary

Multilingual Websites: Benefits And Best Practices

3 months agoInternet / SEO : SEO Scoop

These days it's hard to come across a country where several languages aren't accepted and spoken. No matter what language you speak, everybody has access to the internet. Why not take advantage of this commonly known fact when it comes to optimizing your site and go multilingual? Research shows that people prefer to make purchases [...]Show More Summary

3 Ways to Get Customers Talking About You

3 months agoInternet / SEO : SEO Scoop

We've heard it countless times – Build an awesome product, and your customers will shout from the rooftops. Solve your customer's big problems, and they'll tell everyone. If you build it, they will evangelize. Unfortunately, it's not true. A very small percentage of the population is actively blogging and writing reviews. A slightly higher percentage [...]Show More Summary

22 Handy Browser Extensions Essential for any Digital Marketing Agency

3 months agoInternet / SEO : SEO Scoop

A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions – I went to create a post in our internal knowledge center about it. This led me to thinking – what other handy [...]Show More Summary

Metrics That Matter

3 months agoInternet / SEO : SEO Scoop

If search rankings aren't a good measure of site success (I don't think they are - and they're getting less significant every day) then what metrics should site owners be tracking? Post from: Search Engine People SEO Blog Metrics That Matter -- Written by Diane Aull, BootstrapSEO The post Metrics That Matter appeared first on Search Engine People Blog.

How To Explain SEO To A 5 Year Old

3 months agoInternet / SEO : SEO Scoop

As my son has grown the answer of "I work with computers" when asked what I do for a living just isn't cutting it anymore. I had to put some thought into how to explain SEO to a 5 year old as most people my age don't understand fully what it is that I do. [...]Show More Summary

Get the Most Out of Your Copywriter

3 months agoInternet / SEO : SEO Scoop

As a copywriter in most cases I'm not equipped with enough information to make high-level marketing recommendations. Most copywriters aren't. For example, a company hires a freelance copywriter to write their blog. They don't know why they have a blog or what they should do with it so they ask their new copywriter to manage [...]Show More Summary

Social Media Marketing: The Transparent Expenditure

3 months agoInternet / SEO : SEO Scoop

Many traditional marketers will quickly note that using social media marketing to increase SEO is a dangerous venture without the proper measurement for ROI. In fact, that is correct for all forms of marketing and SEO efforts. One of the key components of any marketing venture is a careful, pre-planned analysis of expenditures against goals. [...]Show More Summary

Throwback Thursdays: The Social Media Advertising Timeline

3 months agoInternet / SEO : SEO Scoop

Advertising on social media has grown astronomically in a very short period of time. Considering it didn't even exist ten years ago (the first social media ad was released on Facebook in 2004) the estimated $12 billion of revenue it will generate by 2017 is indeed impressive. But I would argue it's not all that [...]Show More Summary

AdWords for Non-Profits: Maximizing Your Google Ad Grant

3 months agoInternet / SEO : SEO Scoop

The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers! Many grantees have trouble using the free advertising effectively because of the limitations attached to the Grant. Some of the limitations that can affect [...]Show More Summary

5 Ideas to Inspire Your Next Local Content Piece

3 months agoInternet / SEO : SEO Scoop

Building content for a local SMB's is hard, building localized content is oftentimes even harder. Sure you can host an event, push your own PR, and blog about community involvement, but aside from your own self promotion, what can you do to help build local content? One way to develop content that will appeal to [...]Show More Summary

Get To a Running Start with SEO: Knowing Your Business

3 months agoInternet / SEO : SEO Scoop

As you are already well aware, consumers will turn to search engines when they are looking to research and purchase products or services online. Being able to situate yourselves higher in the organic search results can prove beneficial. In most cases, unless you are a large company with a ton of authority, it is not [...]Show More Summary

How to Get Started Marketing on Instagram

3 months agoInternet / SEO : SEO Scoop

For a lot of marketers, the land of strictly-mobile social apps like Instagram and Snapchat is completely foreign. We're more comfortable building campaigns on the networks we understand: Facebook, Twitter, and maybe Pinterest. But the world is becoming increasingly mobile-first. Desktop-first social networks like Facebook are starting to give way to other networks that suit [...]Show More Summary

5 Types of Interactive Content to Level Up Your Online Marketing

3 months agoInternet / SEO : SEO Scoop

Content marketing is huge. In the post-penalty world, all marketers are rushing to create remarkable blog posts, amazing infographics, killer videos and stellar webinars. All are aimed at attracting and engaging their target audiences and pleasing the search engines. But if everyone is creating the same type of content, how do you stand out? How [...]Show More Summary

Hitting A Home Run With LinkedIn PPC – Case Study

3 months agoInternet / SEO : SEO Scoop

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all business focused tasks. Thus, advertising on LinkedIn offers a unique opportunity amongst social networks. Namely, [...]Show More Summary

Parallax Scroll vs. Infinite Scroll

3 months agoInternet / SEO : SEO Scoop

While these phrases are affiliated and sometimes mistakenly interchanged, they are not the same thing. One is a design convention while the other is a content delivery method. Although they are often used together in website construction, neither is a requisite of the other. A site can have either parallax or infinite scrolling, or both. [...]Show More Summary

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