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Blog Profile / SEO Scoop


URL :http://www.seo-scoop.com/
Filed Under:Internet / SEO
Posts on Regator:2566
Posts / Week:7.4
Archived Since:April 5, 2008

Blog Post Archive

What Markup Actually Does On A Web Page

4 months agoInternet / SEO : SEO Scoop

HTML Markup. To the end user, it's pretty much invisible. Usually we take it for granted or forget that it's there, doing its thing behind the scenes. It's easy forget that there is so much more to a web page than just visible content. What we see in our browsers is only a part of [...]Show More Summary

5 Social Media Presence Steps To Prevent Your Brand From Sinking Like A Lead Balloon

4 months agoInternet / SEO : SEO Scoop

All too often companies launch social profiles, accounts and pages without a real plan in place. They slap their business logo and company snippet online and let it float… and then watch it sink. Not surprisingly this isn't a good approach, and having an active role in social channels requires more than just a profile. [...]Show More Summary

Landing Page Optimization Beyond The Color Of Your CTA Button

4 months agoInternet / SEO : SEO Scoop

Has your long-drawn-out and painstaking research finally led you to the Holy Grail of landing page knowledge – the best colour for a form button? Red? Green? A risque yellow? Another blog post on proposing the best colour for call-to-action buttons is likely to send me to a very dark place. Maybe, there is no [...]Show More Summary

How to Make Your Business Stand Out from the Crowd of Competitors

4 months agoInternet / SEO : SEO Scoop

Do you ever feel like everyone in your industry is doing the same thing? They have the exact same message as you; the same style and tone and even their websites look eerily similar to yours? If you're doing the same marketing strategies as everyone else – sending similar newsletters each Thursday and the same, [...]Show More Summary

8 Crippling SEO Tactics To Avoid [Garbage In-garbage Out]

4 months agoInternet / SEO : SEO Scoop

  Garbage in- Garbage out…. There are no short cuts in SEO. Do things correctly the first time and then you won't suffer the penalties inflicted on sites who think they can out think or game Google. Google says they are trying to "level the playing field". They want only the sites that "deserve" to [...]Show More Summary

Social Media Copy: How to "Convert"

4 months agoInternet / SEO : SEO Scoop

How are your social conversion rates? I am sure I heard some mental groans from readers, so I am going to assume they aren't great. Or, at least, they could stand to see some improvement. It really isn't your fault; social copy is hard to get right. There are so many variables, and it is [...]Show More Summary

How To Do A Link Audit For Your Own Company

4 months agoInternet / SEO : SEO Scoop

So you're the latest employee, the new marketer in the company. Congratulations on your new job. Your boss has told you the company used to "do SEO" a couple of years ago – they hired a company or whatever. Your first assignment is to do a link audit for your new company. Don't know where [...]Show More Summary

How Marketing Personas Help You Find New Content Ideas

4 months agoInternet / SEO : SEO Scoop

By now, we all know that content was crowned king a few years ago. Yet all is not well in the online marketing kingdom; Everyone knows the importance of providing great content, yet many blogs aren't doing it. Why? Perhaps many bloggers and in-house marketers need help generating fresh ideas that lead to the original, [...]Show More Summary

5 Reasons You're Having a Hard Time Getting More Leads

4 months agoInternet / SEO : SEO Scoop

Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and rightly so. However, that is just one part of having a successful online presence. To improve the [...]Show More Summary

How Effective Is Blogging For Business

4 months agoInternet / SEO : SEO Scoop

In short, the answer to this question is – very! Blogging is probably one of the best things you can do to market your business. Blogging is often overlooked by many businesses when deciding on a social media strategy, however in most cases blogging can be just as powerful as a great Facebook or Twitter [...]Show More Summary

The Best Writing Tips for Those Who Don't Write

4 months agoInternet / SEO : SEO Scoop

Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn't written for a long time, there might come a time in your career where you'll have to write something for the web. It could be website copy, a blog post or a news article. Writing for the web [...]Show More Summary

5 Essential Ingredients to Creating Mobile-Friendly Content

4 months agoInternet / SEO : SEO Scoop

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]Show More Summary

How to Configure and Set Site Search Query Parameters in Google Analytics

4 months agoInternet / SEO : SEO Scoop

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the content. This post will share the steps that will help you to easily configure site [...]Show More Summary

How To Use Paid Search Ads To Build & Measure Brand Awareness

4 months agoInternet / SEO : SEO Scoop

Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the ad, with some of the strongest lifts in the Auto and B2B categories. The 6 [...]Show More Summary

Crucial Design Flow: The 4 Fold Thought Path Marketers Need To Walk To Make Money

4 months agoInternet / SEO : SEO Scoop

When it comes to creating your website-whether you're talking about content, design, or function-the biggest element to consider is always readability. It doesn't matter if your colors are perfectly calibrated and your images pop up into a lightbox display. Netizens are constantly inundated with content, and they rarely read anything in-depth. They scan the elements [...]Show More Summary

Increase Your Leads Using LinkedIn's Lead Collection Tool

4 months agoInternet / SEO : SEO Scoop

If you've ever tried LinkedIn self-serve advertising you know it can be great for setting up niche targeting, allowing you to target users by job title, industry and even seniority. One feature that often gets overlooked is the free Lead Collection Tool, which allows users to request that your company contact them directly. How Does [...]Show More Summary

Getting Top Position With Location Based PPC On A Budget

4 months agoInternet / SEO : SEO Scoop

Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with several large advertisers who are quite progressive with their PPC efforts) and what you see: [...]Show More Summary

Solutions For Responsive Images [Responsive Design]

4 months agoInternet / SEO : SEO Scoop

As a designer and developer we find various technologies to improve online user interaction within multi resolutions. With the increase of people using smartphones and tablets to browse or purchase online, there is no reason why having a responsive website is not important to your company. Responsive websites are able to adapt to any image [...]Show More Summary

10 Questions to Guide Your Best Link Building Campaign

4 months agoInternet / SEO : SEO Scoop

One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your [...]Show More Summary

Know & Understand Professional Digital Marketing Jargon

4 months agoInternet / SEO : SEO Scoop

I can confidently say that didn't know all the ins and outs of digital marketing lingo when I first started in the industry. It was hard to navigate through all the acronyms, short-forms and general business speak. Having said that, once I was immersed into the digital culture, this foreign language started to make sense. [...]Show More Summary

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