Blog Profile / SEO Scoop


URL :http://www.seo-scoop.com/
Filed Under:Internet / SEO
Posts on Regator:2632
Posts / Week:7.3
Archived Since:April 5, 2008

Blog Post Archive

Promoting Local Content For Local Links

5 months agoInternet / SEO : SEO Scoop

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as [...]Show More Summary

How To Proof Your Website Can Be Trusted (& Increase Conversions Easily)

5 months agoInternet / SEO : SEO Scoop

Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it's bad to have guilty people go free, but it's worse to have innocent people punished for crimes they didn't commit. Websites, [...]Show More Summary

How to get rid of bad content

5 months agoInternet / SEO : SEO Scoop

How exciting is it to start fresh? You are looking at your new website – a clean slate – and imagine the possibilities, all the content you can create! So invigorating and exciting! A couple of years later your slate is full of posts, videos, infographics, pages, transcripts, interviews. How would you separate wheat from [...]Show More Summary

Guide to social media platforms for international campaigns

5 months agoInternet / SEO : SEO Scoop

Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies [...]Show More Summary

The Difference Between Copywriting & Content Marketing

5 months agoInternet / SEO : SEO Scoop

Question: Do you have a brother or a sister that look a lot like you do, but yet, the two of you are quite different in your personality? As marketers, this is one way to look at Copywriting and Content Marketing. They are related, but different. A Historical Tale of Two Persuasive Siblings The two [...]Show More Summary

Seven Things You Need to Do Before Launching Your PPC Campaign

5 months agoInternet / SEO : SEO Scoop

  Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of their leads, growth and revenue. For newer websites or those not ranking well organically, paid campaigns [...]Show More Summary

How Keyword Ranking Reporting Is Leading You Astray

5 months agoInternet / SEO : SEO Scoop

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job [...]Show More Summary

'Un-link' Building: How To Successfully Remove Penguin Links

5 months agoInternet / SEO : SEO Scoop

Lost your rankings in Google? Built some dodgy links in the past that you're now worried about? Been a victim of a competitor attack? Google's Penguin update, first released in April 2012 changed the face of link building as we knew it. Prior to that, sites linking to yours did little harm, at least not [...]Show More Summary

How to Make the Most of Sharing Your Articles on Social Media

5 months agoInternet / SEO : SEO Scoop

You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words. Everything you do seems to be just right, and yet your social media numbers are less than stellar. What's going on? [...]Show More Summary

Why Was My Display Ad Disapproved?

5 months agoInternet / SEO : SEO Scoop

It happens all the time. You upload a sweet new set of ads you're sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of days later. There are a bunch of resources out there about text ad disapprovals but unfortunately [...]Show More Summary

Decrease Your Website’s Bounce Rate Today

5 months agoInternet / SEO : SEO Scoop

National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to be redesigned. Users don't like things to be difficult, its one of the cardinal rules [...]Show More Summary

Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable

5 months agoInternet / SEO : SEO Scoop

In March of this year, I wrote about the benefits of adding video content into your company's digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into [...]Show More Summary

10 Things Marketers Must Know About Outsourcing Content

5 months agoInternet / SEO : SEO Scoop

We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, [...]Show More Summary

7 Key Strategies to Generate More Leads from Social Media

5 months agoInternet / SEO : SEO Scoop

Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information [...]Show More Summary

How to Setup a Streamlined Workflow for Your Analytics

5 months agoInternet / SEO : SEO Scoop

If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, [...]Show More Summary

How #IceBucketChallenge Used Facebook Videos to Go Viral

5 months agoInternet / SEO : SEO Scoop

Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was anyone was dumping icy water on [...]Show More Summary

Google My Business Dashboard: 5 Messages that Need Attention

5 months agoInternet / SEO : SEO Scoop

Google My Business has become a very important part of business owners' online marketing strategies, and as such it is important to maintain it in a good status. Having to manage the Google My Business account and in addition the updates that Google has done lately can be a little challenging, especially when Google shows [...]Show More Summary

How Small Businesses Should Respond to the Google Pigeon Update

6 months agoInternet / SEO : SEO Scoop

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and [...]Show More Summary

Yes, You Should Get An SSL Certificate for Your Website

6 months agoInternet / SEO : SEO Scoop

Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a "lightweight signal", but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it [...]Show More Summary

How To Get More Followers On Instagram

6 months agoInternet / SEO : SEO Scoop

When Stanford grads Kevin Systrom and Mike Krieger founded Instagram in 2010 – they didn't envision that two years later Facebook would purchase their company for $1 billion dollars. When Facebook bought out Instagram, the company had only 13 employees – and today it continues to be one of the most used apps in the [...]Show More Summary

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