Blog Profile / SEOmoz Blog

Filed Under:Internet / SEO
Posts on Regator:2169
Posts / Week:4.4
Archived Since:April 5, 2008

Blog Post Archive

Google Shares Details About the Technology Behind Googlebot

yesterdayInternet / SEO : SEOmoz Blog

Posted by goralewicz Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. Show More Summary

Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

yesterdayInternet / SEO : SEOmoz Blog

Posted by goralewicz I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was...Show More Summary

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

4 days agoInternet / SEO : SEOmoz Blog

Posted by randfish Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand givesShow More Summary

Do iPhone Users Spend More Online Than Android Users?

6 days agoInternet / SEO : SEOmoz Blog

Posted by MartyMeany Apple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other...Show More Summary

How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level

last weekInternet / SEO : SEOmoz Blog

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new fate. Show More Summary

Listen to MozPod, the Free SEO Podcast from Moz

last weekInternet / SEO : SEOmoz Blog

Posted by BrianChilds We're marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning new skills. The...Show More Summary

Yes, Competitors Can Edit Your Listing on Google My Business

last weekInternet / SEO : SEOmoz Blog

Posted by JoyHawkins I decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. Show More Summary

Getting SEO Value from rel="nofollow" Links - Whiteboard Friday

last weekInternet / SEO : SEOmoz Blog

Posted by randfish Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's a few ways around it. Show More Summary

New Findings Show Google Organic Clicks Shifting to Paid

last weekInternet / SEO : SEOmoz Blog

Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over...Show More Summary

Special Notes for SABs Amid Decreased Local Search Visibility

last weekInternet / SEO : SEOmoz Blog

Posted by MiriamEllis One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital...Show More Summary

The SEO Competitive Analysis Checklist

2 weeks agoInternet / SEO : SEOmoz Blog

Posted by zeehj The SEO case for competitive analyses “We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these...Show More Summary

Paid Social for Content Marketing Launches - Whiteboard Friday

2 weeks agoInternet / SEO : SEOmoz Blog

Posted by KaneJamison Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch's traffic and results. Show More Summary

How to Track Your Local SEO & SEM

2 weeks agoInternet / SEO : SEOmoz Blog

Posted by nickpierno If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. Show More Summary

How and Why to Do a Mobile/Desktop Parity Audit

3 weeks agoInternet / SEO : SEOmoz Blog

Posted by Everett Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the...Show More Summary

Moz's Brand-New SEO Learning Center Has Landed!

3 weeks agoInternet / SEO : SEOmoz Blog

Posted by rachelgooodmanmoore CHAPTER 1: A New Hope A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers...Show More Summary

10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday

3 weeks agoInternet / SEO : SEOmoz Blog

Posted by randfish What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. Show More Summary

How to Prioritize SEO Tasks [+Worksheet]

3 weeks agoInternet / SEO : SEOmoz Blog

Posted by BritneyMuller “Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. Show More Summary

So You Want to Build a Chat Bot – Here's How (Complete with Code!)

3 weeks agoInternet / SEO : SEOmoz Blog

Posted by R0bin_L0rd You’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just...Show More Summary

The Anatomy of a $97 Million Page: A CRO Case Study

4 weeks agoInternet / SEO : SEOmoz Blog

Posted by jkuria In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Show More Summary

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity - Whiteboard Friday

last monthInternet / SEO : SEOmoz Blog

Posted by randfish How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Show More Summary

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