Blog Profile / Screenwerk
| URL : | http://www.screenwerk.com/ | |
|---|---|---|
| Filed Under: | Media / New Media | |
| Posts on Regator: | 3546 | |
| Posts / Week: | 13.1 | |
| Archived Since: | April 5, 2008 | |
Blog Post Archive
Large Majority of Consumers Want Do Not Track Default
A Microsoft-funded group called Consumer Action has released new survey findings (n= 1,000 US adults) that show consumers do not want to be tracked or have their data collected by online marketers — even if it’s a condition of receiving more relevant advertising. This “do not track” finding comes despite the belief among an overwhelming [...]
Facebook: Most of Our 1 Million Advertisers Are SMBs
In honor of Small Business Week, Facebook’s Dan Levy appeared at a panel discussion in New York yesterday and announced that the company had “one million active advertisers (meaning has advertised in the past 28 days).” This accomplishment was attributed by the company “in large part due to the small businesses growing their businesses online [...]
NSA and Big Data Collaborating and Quid Pro Quo-ing
Last week after the Snowden-NSA spying revelations I asked the question, Big Data vs. NSA PRISM Snooping: Is There a Difference? Some people said I was nuts or stupid because the differences are “obvious.” Paraphrasing, their arguments went: online and offline data collection for marketing purposes is relatively harmless because it’s just about ad targeting, [...]
Report: YP Fourth Largest Mobile Ad Network Globally
Data aggregator eMarketer has put together a new set of digital and mobile advertising revenue estimates. Perhaps surprising to some will be the fact that YP shows up as the number four network on the global list — meaning that according to eMarketer there are only three other companies in the world with more mobile [...]
Plumber: 95% of My Leads Come from Yelp
I had to have a plumber out before getting a new dishwasher installed (to change a valve). Unlike some of my other recent experiences with SMBs, the guy was prompt in responding to my email and came out this morning. I thanked him for being so prompt in getting back to me whereupon he said [...]
ComScore: 4 Billion Local Searches in May
Comscore released its search market share data today. The relationships among the top engines (Google, Bing, Yahoo) are mostly the same as the previous month. Year over year Yahoo is down, Bing is up and Google is basically flat. The following chart shows US search query volume data for May: Out of 20 billion queries [...]
Locu Partners with GoDaddy for SMB Menu, Services-Data Syndication
Locu began as restaurant menu management platform, syndicating menu items and prices to publishers, in direct competition with SinglePlatform. But the company is now pushing beyond restaurants into SMB services broadly. That makes it a competitor to Yext, Local Market Launch and others in the expanding local data syndication segment. Earlier this week Locu announced [...]
Waze Probably Won’t Exist in Three Years
Is Waze like YouTube or like Aardvark? My guess is that it’s more Aardvark than YouTube and that it won’t be around three years from now. Waze could survive but that survival will depend on whether the Waze community keeps growing and whether Waze can make money. At a minimum Waze will help enrich Google [...]
Location Becomes App-Discovery Tool
One of the novel uses of location in the forthcoming iOS 7, which will be available to the public in the fall, involves app discovery. Among other ways, users will be able to discover apps that are popular “near me.” At first this might not make a lot of sense; it has a seemingly “random” [...]
Google Launches G+ Dashboard for SMBs
Today Google said it was launching a Google+ Dashboard to help Google+ business users get more out of the service. The fact that it connects with other Google products (i.e., Maps and Search) and is a way for businesses to update their information across Google will be the thing that drives adoption. It’s available for both [...]
Forget eCRM How about Just Answering the #$@! Phone
The list of software and marketing solutions being offered to small businesses continues to diversify and expand. Many of the tools and services are increasingly sophisticated or bring sophistication that would otherwise be inaccessible to the SMB market. But here’s a novel idea: somebody needs to deliver a solution to the following very analog problems: SMBs often [...]
Big Data vs. NSA PRISM Snooping: Is There a Difference?
Question: What’s the difference between marketing-related data mining of consumer behaviors (either online or in the “real world”) and the recent revelations about NSA domestic surveillance? My guess is that it would be very challenging for you to distinguish the two. In the case of NSA PRISM, the agency is accused of capturing huge volumes [...]
What Will Google Get for Its $1.3B Acquisition of Waze?
An Israeli business website/publication Globes.co.il is reporting today that Google will acquire social mapping app Waze for $1.3 billion. The pub says it’s all but a done deal: Sources inform ”Globes” that Google Inc. will acquire Waze Ltd. for $1.3 billion. The acquisition of the Israeli navigation app and traffic report start-up will be completed after months [...]
Welcome to Dystopia
What if the al-Qa’ida plan all along had not been to actually kill thousands of Americans but to create enough fear and anxiety among the population at large that Americans willingly surrendered their basic freedoms to a government that had become more secretive, paranoid and extra-legal in its operations. If we were in a movie this [...]
ReachLocal’s Audacious ClubLocal Expands to San Francisco Market
ReachLocal’s home services business unit ClubLocal is formally expanding into its second market: San Francisco. Its first market was Dallas. More cities are “coming soon.” (I wrote about ClubLocal originally in March.) ClubLocal effectively...Show More Summary
The New Yahoo Search: Will You Use It?
This morning Yahoo rolled out a new search UI. CEO Marissa Mayer was in charge of the Google homepage and search UI for years. Results are new easier to read and less “compressed.” The page overall feels “lighter.” Yahoo has also moved search results higher up on the page. And the page is faster to [...]
Online Yellow Pages Becomes Organizing Tool for Turkish Protestors
As you probably know an originally peaceful protest against development of an Istanbul city park (Gezi Park) has turned into a national crisis for the right-wing government of Turkish Prime Minister Recep Tayyip Erdogan. Secular protesters unhappy with the Erdogan government’s attempt to “Islamify” Turkey are calling for the prime minister to resign. The unrest has spread [...]
Foursquare Begins Selling Promotions to SMBs (Good Luck)
Foursquare has had a number of advertising options for brands in the past including check-in offers. Now the company is testing paid promotion for SMBs with selected businesses in NYC. According to AdAge: The four-year-old mobile app company has started allowing a “handful” of local New York City merchants to promote their store listings within [...]
Goodzer and Wanderful in Partnership for Local Product Data
This morning local inventory data provider Goodzer announced a deal with Wanderful Media. Wanderful will be using the product data in its Find&Save local shopping directory. In addition, the Goodzer local inventory data will be syndicated to Wanderful’s publisher and media affiliates (mostly newspapers) “in all of the top 50 designated market areas.” The information [...]
Google Doing Commercials to Promote Multiscreen Chrome Usage
This past weekend I finally saw Star Trek Into Darkness, which was something of a disappointment for me. However, prior to the movie there was a Google “TV commercial” encouraging people to use Chrome across all their screens (presumably signed-in). The two major benefits described in the ad (embedded below) were forms filled out and [...]