Blog Profile / Logic Emotion

Responsive Marketing

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula...

Brands Who Used The Force on Star Wars Day #Maythe4thbewithyou

Brands that insert themselves into relevant cultural events is now becoming a norm in marketing. Did you know that May 4th is considered Star Wars Day? These brands did, and they inserted themselves in the conversation by producing content which...

Content as Currency and Other Thoughts From #Snowcial

I'm in Lake Tahoe this week combining some business and down-time and recently spoke at "Snowcial"—billed as "SXSW for the snow sports and hospitality industry, it's attracts a really cool cross section of people who span marketing, technology and even...

Every Brand Will Need A Content Strategy

Somewhere in the debate to define what was hot or not as a worthy "real-time marketing" example during the Oscars, we lost sight of the bigger picture. We're not really talking about the benefits of marketing in a timely fashion...

How The Marketing Community Lost Last Night #OscarsRTM

I'm not surprised, but that doesn't mean I'm not concerned. I witnessed something sad last night, while the Oscars were going down. As I anticipated, there was a great deal of activity by brands and their partners who took a...

It's Time to Re-Invent Advertising

Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in that post is the fact...

Real-Time Content Marketing: Fact or Fad?

The above video documents some of our recent work with the Cars.com team where we planned (in advance) to support a new campaign that launched during the Superbowl. With the Oscars right around the corner—you can bet that the topic....

Did Real Time Marketing Win The Superbowl?

The real winner of this year's Super Bowl might just be real time marketing—or at minimum the ability for your marketing team to be nimble. The lights go out at the big game? Get creative about it as they are...

Change Happens

Immediately after I wrote my last post about the need to re-invent public relations—I began getting questions/reactions in real time (starting on Twitter). The nature tone of the questions came with a raised brow as if to say "are you...

It's Time to Re-Invent Public Relations

I didn't pick PR—PR picked me. Let me take a step back. Thinking about my own career path since the beginning, I realized there's a pattern. I've always been drawn to industries in the midst of change and disruption. I...

Facebook is Just Getting Started

About the author: Ekaterina Walter is a social media innovator at Intel, a speaker, and an author of the book “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. Walter was named among 25 Women...

2013: The Year Everything Converged

From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of Mouth), Owned (Corporate) and everything else falls in a...

Five Considerations For Branded Content During Sensitive Times

Like many of you reading this, I am horrified by the events which unfolded at Sandy Hook and as a parent—especially affected by the thought of parents who will be grieving during a season when they should be celebrated. The...

Six Social-Digital Trends for 2013

Originally published on Harvard Business Review It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years,...

Friends With Benefits: Employees Are Social Too

Several months ago, I had the pleasure of moderating a panel at the Pivot conference in New York City. With me on the panel was Chris Heuer from Deloitte (and Social Media Club) and Pheobe Venkat, head of social at...

Brands Will Become Media: Here's How

If your company doesn’t have the above model in place a year from now, you may regret it. You’ve probably felt it for some time, but now the roadmap is becoming clear—companies must build their own media empires. And if...

Technology Will Only Solve 1/3 of Your Social Business Problem

I'm behind on writing a bit as I've just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the...

Huminf Aalborg Moodle [del.icio.us]

MOodle for huminf

Techne » Mapping Digital Humanities in Claremont [del.icio.us]

"This post continues NITLE’s series on Building Capacity in Digital Humanities within the NITLE Network by describing ongoing efforts to find digital humanists within the Claremont University Consortium who had previously slipped below the radar. Show More Summary

Digital Scholarship | Open Educational Resources (OERs) for digital scholars [del.icio.us]