Blog Profile / Logic Emotion


URL :http://darmano.typepad.com/logic_emotion/
Filed Under:Technology / Social Media
Posts on Regator:158
Posts / Week:0.3
Archived Since:April 6, 2008

Blog Post Archive

When Should a Brand Take a Stand? When It's Values are Clearly Defined.

Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the...

Superbowl Helps Brand Activism Go Mainstream

This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?...

In The Rush to Remain Relevant: Brands Must Reevaluate ROI

If a brand is irrelevant in our lives—it is a brand on the decline. Some brands will have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly,...

The Action-Reaction Cycle: Consumer Activism Ignites Brand Response

We're entering a new era of consumer activism as a result of societal divisions, a lack of distrust in once trusted institutions such as media and the mainstreaming of peer to peer information sharing enabled through social media. But how...

The Rise of Consumer Activism in an Era of Distrust

Consumer Activism: Just Getting Started Since the inauguration of president Trump, we've seen protests seemingly organized on a dime whether it be The Woman's March, The March for Life or the recent immigration protests at local airports. These actions, however...

Awareness, Action and Activism: What's Happening To Our Social Newsfeeds?

Gotten into an argument on Facebook lately? You're not alone. Find yourself nodding violently in agreement with something someone posted? Even more common. We find ourselves in an environment where everyone seems to be acting like an "activist" for the...

Six Near-term Trends Influencing The Business of Marketing

If you’ve come here looking for the latest thinking on virtual reality, drones and autonomous driving—you’ve come to the wrong place. Marketers are an interesting bunch—we pride ourselves on “being in the know”, with some good reason… Part of our...

Election 2016: When “Data” In Isolation Steers Us Wrong

Instincts vs. Insights Like many of you, I was wrong about who I thought would win the US election. But it wasn’t always that way?—?I had changed my opinion based on the “data” I was seeing and that’s where many...

The Death of Content Marketing: Why Brands Must Become Cultural Currency

Before there was social media—before there was mobile and the video revolution, there was blogging. Once heralded as a revolution in communications and to a degree, marketing—self expression and direct publishing of the written word became an influential force to...

Hero, Hub and Hygiene: Where Marketing Meets Publishing

Q: When should a brand act like a publisher? A: Ad blocking software You find yourself watching an entertaining series starring your favorite celebrity and Jerry Seinfeld. Or maybe it's your favorite internet cat celebrities joining forces in a holiday...

Building A Modern Brand: Strategy, Creativity and Agility

Building brands in the mad man era was a relatively straight forward endeavor... A brand needed to effectively communicate its benefit to the consumer, plainly stating its functional benefits and for the more enduring brands—connecting with consumers at the emotional...

Hillary's Logo Stinks. Here's What To Do About It.

Hillary Clinton recently announced her intention to run for president of the United States of America with a logo that looks partially inspired by Fed Ex, partially an "I'm with Stupid T-Shirt and something from the 80s (not in a...

Video Killed The Television Star: Why Total Fragmentation Is The New Norm

Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a mute point. The real winner is digital video in al...

It's Not The Size of SXSW, It's How You Use It

Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma....

MeerKat Is The Next Big Thing. But For How Long?

Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good...

Ruling The "Aggregators" With Creative and Editorial Talent

Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's...

Five Things I Learned In Five Years

According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect...

Responsive Brand: Chevrolet's #Technologyandstuff

The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s...

Societal: The Third Dimension Of Modern Day Brand Building

I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in...

Did Google Just Re-Invent E-mail?

While Google Glass appears to be in its death throes—Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days) E-mail. I've been spending some time with...

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