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Blog Profile / Logic Emotion


URL :http://darmano.typepad.com/logic_emotion/
Filed Under:Technology / Social Media
Posts on Regator:573
Posts / Week:1.7
Archived Since:April 6, 2008

Blog Post Archive

Responsive Brand: Chevrolet's #Technologyandstuff

The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s...

Societal: The Third Dimension Of Modern Day Brand Building

I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in...

Did Google Just Re-Invent E-mail?

While Google Glass appears to be in its death throes—Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days) E-mail. I've been spending some time with...

Three Things Consumers Want From Brands Today: Responsiveness, Involvement and Conviction

I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I...

Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?

Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a...

FOMO, WOM, WTF and ELLO

I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected...

The Five Ice Bucket Envy Filled People To Avoid

Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a friends to do the same. While not required to, I also donated to the ALS association because it seemed...

Should You Help Someone You Don't Know? Yes.

Meet Justin Levy I know Justin but in a world of having many connections, "knowing" someone doesn't mean much and Justin and I don't talk every day and in fact have had only a handful of interactions. But a status...

Responsive Marketing in a Real Time World

We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile)...

Is Sharing Link Bait a Huge Mistake?

You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've...

The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations

"To improve is to change; to perfect is to change often" ~Winston Churchill There are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times...

Native Advertising Isn't The Enemy—We Are

"We have met the enemy and he is us" ~Pogo You should really stop what you are doing and read this piece on Native Advertising by Andrew Sullivan in which he asserts "journalism has surrendered" on the topic of native...

Why It's Time To Re-Think Real-Time

We can do better. Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it...

Social Business Isn't Dead—It's Just Connected

Rumors of my demise have been greatly exaggerated. ~Mark Twain. This isn't a post about social business—it's about doing business in a connected age, and this is an important distinction. Let me take a step back for a moment. In...

SXSW Interactive Is Big Business And That's A Good Thing

It's been exactly a week since I returned from SXSW. I would have written something sooner, but this delayed post is a great representation of where things stand in life for me these days. Writing for "personal" purpose takes a...

This Superbowl Will Be A Moment of Truth for "Real-Time"

“Real-time marketing”—just uttering the phrase evokes images of hastily photo-shopped images and ham fisted attempts to join online conversations. The stakes can be high—last week’s big winner in the responsive category during the Grammys was of course Arby’s to which...

The Collaborative Economy Is Real (And It's Here)

It's not easy to determine which trends and movements are worth paying attention to. We live in an age where technology seems to move at pace that's impossible to keep up with. I spend a lot of my time dealing...

The Five Content Archetypes

Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuin...

Why The Agency of Tomorrow Looks Blurry

Recently had the opportunity to share some thoughts about the "Agency of tomorrow" with the ever resourceful Chuck Kent as part of an interview on Branding Magazine. Excerpt below. Oh, and I have a new job at Edelman. More at...

The Creative Team of Tomorrow, Today

History has a way of repeating itself. I still remember the heady days of the original digital agencies. They were built on the demand for Websites ranging from the complex transaction oriented to the marketing microsite. The smart agencies however...

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