Blog Profile / Web Strategy by Jeremiah
| URL : | http://www.web-strategist.com/blog/ | |
|---|---|---|
| Filed Under: | Technology / Internet | |
| Posts on Regator: | 980 | |
| Posts / Week: | 3.6 | |
| Archived Since: | April 6, 2008 | |
Blog Post Archive
The Dark Side to the Collaborative Economy
As part of my ongoing coverage of the Collaborative Economy (read all the posts) it’s important we explore all facets of this disruptive trend to corporations not just upsides, but the downsides. I also see that marketplace friction is a sign of disruption as power changes hands, which should make the seasoned web strategist [...]
Collaborative Economy: Live Like Royalty Without Owning a Throne
Ever wanted to live a life of luxury but are just shy of a few billion dollars? Now, with simple web technologies, anyone can have access –without owning it. As part of my ongoing coverage of the next phase of social business, I’m covering the collaborative economy, where people are sharing goods and services using [...]
Infographic: Collaborative Economy Startups Proliferating
This inforgraphic is part of my ongoing coverage of the collaborative economy, which is the next phase of the social business. What’s that? We’ve published a seminal report on what it means for corporations including video, slides and additional resources. Altimeter’s segmented 200 sharing startups to find out why –and how –these disruptive startups are [...]
Internet Phases: Past, Present, and Future
Thanks to you, last week’s report on the collaborative economy was readily received, and has been viewed over 26k times, the media picked up on it, and bloggers alike. As we digest what it means, it’s important to recognize this is the next phase in the internet, and the next phase of social business. In fact, [...]
Report: Corporations must join the Collaborative Economy
Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic model where ownership and access are shared between people, startups, [...]
Dear Brands, Our New Relationship Awaits
Dear Brands,My last two heartfelt letters have been awkward on our relationship. But it had to be written. In my first letter, I wrote about I wanted an open relationship, then, in my second letter, I confided with you what it felt like to have my own relationship disrupted. The good news is, that I see [...]
How Brands Add to the Collaborative Economy
Above,meet the Citi bike How do brands add to the collaborative economy, if they don’t offer physical goods? They sponsor the sharing movement. Meet Citi Bike, in NY. I’ve learned from my NY based colleague Rebecca Lieb (Marketing and Advertising analyst) that CitiGroup, one of the world’s largest brands, is sponsoring the countries largest bike [...]
Collaborative Economy AirBnb Loved over Traditional Travel Sites
Disruption: Traditional Travel Sites Fall Behind –New Players Taking Preference Ever wonder how well companies are performing, esp if you don’t have access to their financials? One big clue is the organic social media chatter being discussed about them, which we refer to as a component called mindshare. The above graphic shows how AirBnb has [...]
Finding: Collaborative Economy Startups and Social Networks Intertwined
I’m continuing my research on business disruptions, with a honed in focus on the Collaborative Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to test is the following: “Sharing startups in the collaborative economy are using social technologies”. To find out, we conducted research [...]
Why Social Business Headcount Decreases Before Radically Expanding
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Show More Summary
Dear Brands, I’m Unnerved Too
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
The Maker Movement Disrupts Brands, Provides Opportunities
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...]
Google better organizes our world –and sells us back the experience
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [...]
Resources: Converged Media, Integrating your Paid, Owned, and Earned
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
Social Business Growth Segments: Social Media Management Systems and Education
Brands Seek to Scale by Focusing On Managing Social Proliferation Altimeter Group continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global national corporations with over 1000 employees, we posed a series of questions [...]
Dear Brands, Our Relationship has Changed
Dear Brands, I want an open relationship. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end up buying your product, I want to use it with others to resell, rent to others, swap or lend. All my life, we’ve had a committed and dedicated [...]
The Three Market Drivers: Causes for the Collaborative Economy
Above Image: Fire Dancers metaphorically ignite movement in SF’s center of commerce, Union Square. Your customers are trading products and goods –rather than buying them from you. Want to know why? We’re conducting research to find out why, and then what companies should do to respond. Below is a preview of the upcoming report. [Business [...]
Altimeter Research: Social Business Spreads Across The Enterprise
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve carefully watched over [...]
The Next Phase of Social Business is the Collaborative Economy
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and services to [...]
Blue Ocean Opportunity: Branded Collaborative Economy Software
A market opportunity for the innovative entrepreneur and visionary VC, a new market awaits to be charted. Opportunity for Enterprise Software in a New Category I see a market opportunity, and want to get the word out to entrepreneurs and innovative brands. The number of startups are on the rise to support lending, borrowing, funding, trading, [...]