Blog Profile / Web Strategy by Jeremiah
| URL : | http://www.web-strategist.com/blog/ | |
|---|---|---|
| Filed Under: | Technology / Internet | |
| Posts on Regator: | 969 | |
| Posts / Week: | 3.6 | |
| Archived Since: | April 6, 2008 | |
Blog Post Archive
Breakdown: Social Media Workflow, Process, Triage
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness. The purpose of this Breakdown post is to serve as an industry reference on the topic of Social media workflows, process, and triage. The [...]
1:50am on the Social Software Dance Floor
It’s at the end of the night on the dance floor, do brands know where their social software providers are? Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone. Above: Here are the options brands have when it comes to integration [...]
People on the Move in the Social Business Industry, Aug 7, 2012
Want a trail to growth and resources? Find out who’s hiring…welcome to On the Move! Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles [...]
Breakdown of a Dedicated Social Media Engagement or Command Center
Left: Dell’s Social Media Command and Listening Center, Austin Texas. The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions. Many a year ago, I worked at a web hosting company that had a Network Operations Center (NOC) that looked like NASA’s [...]
Fire Drills: Social Business Crises Simulation
Just as airlines, navel craft, and spacecraft prepare for disaster recovery and risk mitigation, today’s leading companies must do the same with social. Altimeter has conducted research on this topic read report by Alan Webber on Guarding the Gates, and Social Readiness to obtain industry level insights and pragmatic recommendations, this is our continued coverage [...]
Social Networks: Premium vs Freemium
As Facebook continues to be scrutinized for their business model and questionable revenue products, advertising, marketing, and data services will be offered to brands to connect with this nearly 1 billion user network. On a similar note, Twitter, who’s mainly generating revenue from media style targeted ads will continue to explore converged media ads that [...]
Risk Management: Guarding the Gates (Altimeter Report)
Interestingly, I’ve been meeting more compliance, legal, and governance professionals in meetings involved in brand side discussions around social business strategies. To understand the needs of this specific role’s goal is to protect...Show More Summary
People on the Move in the Social Business Industry, Aug 7, 2012
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on [...]
Techcrunch TV: A Fireside Chat with Andrew Keen on Future of Internet
Over the years, I have both loved and loathed Andrew’s position on the social web, he continues to challenge the status quo of the crowd, bringing balance. Andrew serves a very important role in the industry by curbing the exuberance of social by thinking about the short term and long term ramifications to business, society, [...]
Altimeter Report: The Social Media ROI Cookbook
Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, researcher Andrew Jones have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of social?” In this definitive report, Altimeter found that there are half a dozen methods [...]
Altimeter Report: Paid + Owned + Earned = Converged Media
To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media. Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer how media are changing. we found: Summary: Converged Media a [...]
A Convergence of Advertising, Social, and Content
While not new, most professional blogs follow the media and advertising model that has existed for decades on TV, internet, and media: Create compelling content, and subsidize with advertisements. We see this as only the start, as ads will now start to integrate the crowd to create, source, become the creative, and share. Remember the [...]
Video: Why Google Wants to Move into Hardware (This Week in Google)
Why is Google launching so many hardware devices like Nexus tablets, the Q (Home media) laptops, desktops, phones, and even augmented reality glasses? They want to be ‘connective tissue’ across all digital experiences, harness the data, make it useful to you, then figure out how to monetize it, primarily with ads. To summarize, their mission [...]
Webinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this quora thread) as the most advanced. Why? In order to [...]
People on the Move in the Social Business Industry, June 25, 2012
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on [...]
LeWeb Keynote 2012 Covering Altimeter Research Themes
I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power [...]
Altimeter Report: Power to the People, Your Mobile Workforce
The term “mobile” is an amorphous term that can be applied to nearly every digital and technology strategy. So where should companies start? This report outlines a pragmatic approach based on: 1) Conducting a mobility audit 2) Examining Roles 3) Then choosing technology and partners choices. It’s important you understand that one size doesn’t fit [...]
People on the Move in the Social Business Industry, June 6, 2012
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on [...]
A New Epoch: The State of the Social Software Suites
As an industry analyst, I’ve been waiting to write this post for nearly 6 years, it’s fascinating to see the Cambrian Explosion (a prehistoric era where millions of species rapidly emerged on the earth) now turn into consolidated suites, as the ever fragmented Social Business Stack (we found 18 classes of software and service) unmanageable for brands [...]
People on the Move in the Social Business Industry, May 24, 2012
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on [...]