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Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2824
Posts / Week:8.3
Archived Since:April 6, 2008

Blog Post Archive

The dorm-room startup mindset

"Selling enough records to make another record." Rick Rubin started DefJam in his NYU dorm. Steve and I built TSR in Curtis Hall, and I went on to build my publishing business in my wife's dorm at NYU. It happens...        

Flags and mascots

They are tribal symbols. They're a beacon, a way we know where to assemble and where to hang out. But they are not us. They are not real. Just symbols. Don't win the game for the wolverine, don't root for...        

Handshakes and contracts, the future and the past

If you lease a car, borrow money for school or engage in some other complex transaction, there's a contract to sign. It's filled with rules and obligations, and the profit-maximizing finance organization does everything it can to do as little...        

Taking the plunge

Maybe that's the problem. Perhaps it's better to commit to wading instead. Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small. When you do a small thing, when you finish it, polish it, put it into the world, you've...        

Biggest vs. best

There's not much overlap. Regardless of how you measure 'best' (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), it's almost never present in the thing that is the most popular. The best restaurant, Seinfeld episode, political candidate, brand of beer, ski...        

"Desire is full of endless distances"

Just one more level on this game, she says. Once I get to level 68, I'll be done. Just one more tweak to the car, they beg. Once we bump up the mileage, we'll be done. Just one more lotion,...        

"Google it!"

The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online. No, the job is to personally and passionately make us care enough to look up the facts for...        

Famous to the family

There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter...        

"Let's go around the room"

If you say that in a meeting, you've failed. You've abdicated responsibility and just multiplied the time wasted by the number of people in the room. When we go around the room, everyone in the room spends the entire time...        

No one to say no

In a world that lacks so many traditional gatekeepers, there are fewer people than ever to say no to your project, your idea, your song. If you want to put it out there, go ahead. On the other hand, that...        

Put a frame around it

Wrap it in a bow Serve it on ice What's worth more, the frame or the poster? It turns out that a well-framed bit of graphics is often transformed, at least in the eyes of the person engaging with it....        

Avoiding magical thinking

There's a relationship that's easy to imagine but actually incorrect: We often come to the conclusion that in order to make something magical, we'll need magical events to occur to get there. Building a startup is hard. Publishing a great...        

Coming to San Francisco (+ podcasts)

On Wednesday, November 5, 2014, I'll be doing a small group master class in San Francisco for tech startups. I'll also be part of a fascinating series at the Metropolitan Museum of Art in New York on December 1. If...        

Line or staff?

The most urgent jobs tend to be line jobs. Profit and loss. Schedules to be drawn and honored. Projects to deliver. The line manager initiates. The line manager delivers. Staff jobs are important, no doubt about it. The staff keeps...        

We have Ebola

It's tragic but not surprising to watch the marketing of another epidemic unfold. It starts with, "We" don't have Ebola, "they" do. They live somewhere else, or look different or speak another language. Our kneejerk reaction is that "they" need...        

Do the word

It's possible to bend language to your will, to invest extraordinary amounts of effort and care to make words do what you want them to do. Our culture celebrates athletes that shape their bodies, and chieftains who build organizations. Lesser...        

Make two lists

One list highlights the lucky breaks, the advantages, the good feedback, your trusted network. It talks about the accident of being born in the right time and the right place, your health, your freedom. It features your education, your connection...        

Four steps on the road to organizational growth, dominance or irrelevance

We see the same four steps, over and over: Struggle: At the beginning, no one knows what you make or why they need it. They are unaware and distrustful too. Sometimes the struggle never ends, other times the story is...        

The full stack keeps getting taller

The bottom of the stack is essential, but it always gets easier to take for granted. Of course electricity comes out of the little hole in the wall when you plug something in. Of course the email engine works every...        

Good at math

It's tempting to fall into the trap of believing that being good at math is a genetic predisposition, as it lets us off the hook. The truth is, with few rare exceptions, all of us are capable of being good...        

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