Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2588
Posts / Week:5.3
Archived Since:April 6, 2008

Blog Post Archive

All deals are handshake deals

The only variable is how specific you're willing to be about who is promising what. Specific contracts don't completely protect you from dishonorable people. What they do is make it really clear about what it takes to do what you...        

Upcoming speaking and teaching schedule

Today at 1:15 NY time, I'll be doing a Facebook Live, answering your questions about marketing. You can join us here. (Facebook archives these, so it's okay if you don't see it live... but if you're there when it happens,...        

How much does a ton weigh?

It's not unusual to describe a heavy object in tonnage. But no one has any idea how much a ton is, really. Is 250 tons a lot? How much? 250 tons is 500,000 pounds. About the weight of 8 houses....        

Toward dumber

If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people uncomfortable or...        

The express and the local

Express trains run less often, make fewer stops, and if they're going where you're going, get you there faster. The local train is, of course, the opposite. Some people hop on the first train that comes. A local in the...        

Gaztelugatxe

There's an island off the coast of Spain that houses a church. The church has 230 steps to the top, and it's said that it's worth the climb. What a great expression. Gaztelugatxe can now mean, "it's a lot of...        

The ethics of FTD

When you order flowers online, they're usually delivered by a local florist. Which means the florist has a dilemma: He can deliver his very best effort and the most beautiful flowers he has in stock, even though the sender will...        

In search of enrollment

Back in the day, hitchhikers held cardboard signs with their desired destination city clearly written out. After all, if you're headed to New York, it doesn't make sense to pick up someone headed for Denver (it's a bad idea for...        

Strength through peace

Anticipating doom is brutal. And anticipating brutality is even worse. It creates an enormous amount of emotional overhead. It makes it difficult to invest, hard to make long-term plans. And it fills us with dread, short circuiting our creativity. Peace...        

Permission abused is permission lost

It doesn't matter what your privacy policy says, it doesn't matter when your quarterly results are due and it doesn't matter what the database is telling you... If someone doesn't want to hear from you anymore, you've lost the ability...        

The two fears of voluntary education

Voluntary education is different from compulsory, the kind we grew up with. When you're the victim/beneficiary of compulsory education, it happens to you. You have little choice. Perhaps you choose to open your mind and do the work, but either...        

In search of the minimum viable audience

Of course everyone wants to reach the maximum audience. To be seen by millions, to maximize return on investment, to have a huge impact. And so we fall all over ourselves to dumb it down, average it out, pleasing everyone...        

A shared and useful illusion

Ask a frog or a housefly or a dog to describe the world around us and they'll give you the wrong answer. The frog will talk about moving objects, the housefly will describe things repeated hundreds of times and the...        

Drip, drip, drip

Who do you subscribe to? And who subscribes to you? Those simple questions determine what you know and what you learn. And they influence whether a business or a charity will succeed, and whether or not lives will be changed....    ...

But what if you're doing it wrong?

Marketing doesn't have to suck. It doesn't have to be a miserable experience for consumers, and it certainly doesn't have to be a distasteful, creepy or annoying task for the creator. We don't have to market at people, pin them...        

Caring is free

In the short run, of course, not caring can save you some money. Don't bother making the facilities quite so clean. Save time and hassle and let the display get a little messy. Don't worry so much about one particular...        

The rationality paradox

If you see yourself as an engineer, a scientist, or even a person of logic, then it's entirely possible that you work to make rational decisions, decisions that lead to the outcomes you seek. The paradox is that you might...        

Does it help?

Isn't this the essence of design thinking? I have a great wool hat that I wear in the winter. Does it help? Well, that depends on what it's for. If it's designed to keep me warm, then yes, it helps....        

Simple approach to the things you check

The data, the dashboard, the comments, the statuses, the likes, the rankings: Check them half as often and do twice as much with what you learn. Then, after you've gotten good at that, repeat the math: Check them half as...        

The cost of independence

Freedom comes with choice and choice comes with responsibility. Why do people willingly give up their freedom to a boss, a method or or even a despot? Why prefer a restaurant with a limited menu, or stock your freezer with...       ...

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