Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2240
Posts / Week:5.1
Archived Since:April 6, 2008

Blog Post Archive

Demand guardrails

It's tempting to believe that left to our own devices, we'll all maximize our health, make smart investment decisions and generally follow our instincts on the road to happiness. But it turns out that cigarettes are addictive, that financial distress...        

In pursuit of cheap

The race to the bottom is unforgiving and relentless. I ordered some straw hats for a small party. The shipper sent them in a plastic bag, with no box, because it was cheaper. Of course, they were crushed and worthless....        

Graceful degradation

Stuff's going to break. Then what? Air conditioners, for example, gradually lose their charge. When they do, icing can occur. When that happens, the drain pans overflow and water seeps away. The smart builder, then, anticipates all this and has...        

Temperament is a skill

Throwing tantrums, calling names, not doing the reading, making things up, demonizing the other, impulsivity, egomaniacal narcissism, breaking big promises... Waiting your turn, asking hard questions, thinking about others, slowing down in key moments... Telling the truth, taking responsibility... Giving...        

"The main topic that's been on everybody's mind"

Is almost never the one that's worth talking about. The urgency of the day, today's celebrity crisis, the thing of the moment... that's what the media wants, that's what creates urgency, and that's what is most definitely not important. We...        

Marketing in four steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about....        

Joint ownership

Before you create intellectual property (a book, a song, a patent, the words on a website, a design) with someone else, agree in writing about who owns what, who can exploit it, what happens to the earnings, who can control...      ...

Pattern matching as a shortcut to growth

You have two choices when you want to move forward (grow a business, sell an idea, get a 'yes'): Have such an insight and deliver such innovation that people will choose to make a new decision, adopt a new habit...        

Bureaucracy, success and the status quo

Every organization or project that succeeds begins to erect a bureaucracy around that success, because keeping success from going away is a basic need. When you show up offering change, understand that the status quo isn't the enemy of the...        

Function (and the dysfunctional organization)

Here's how you end up with a bully in a position of authority at an organization: Someone points out that the bully is a real problem. And the boss says, "I know he's a bully, but he's really productive and...        

Don't argue about belief, argue about arguments

The essence of a belief is that we own it, regardless of what's happening around us. If you can be easily swayed by data, then it's not much of a belief. On the other hand, the key to making a...        

The lottery winners (a secret of unhappiness)

You're going to have to fight for every single thing, forever and ever. It's really unlikely that they will pick you, anoint you or hand you the audience and support you seek. No one will ever realize just how extraordinary...      ...

Without training wheels

If you'd like to teach a kid to ride a bike, training wheels are a bad idea. You're much better off with a small bike with no pedals. All training wheels do is confuse, distract or stall. The same thing...        

Uniquely unique

Of course, each of us is different. Different histories, different narratives. You have an appendix, she doesn't. You are different from everyone else, from your DNA to the kind of morning you had today. No one can possibly understand you...        

Three things about good jobs in a new economy

The reason that Uber drivers will always struggle They don't have a relationship with the customer. It turns out that finding a customer and knowing where he wants to go is almost as valuable as having a car and knowing...        

I knew it!

Sometimes, news comes along that confirms something we've wanted to believe all along. It usually amplifies our skepticism. But sometimes, it reinforces our trust. The goal is to build a brand with a story that, when you do the work...        

Is patience a skill?

Of course it is. You can learn to be more patient. What about good judgment and maturity? Yes, also skills.        

A parody of yourself

A simple test for brands, organizations and individuals: When you exaggerate the things that people associate with you, your presence and your contribution, does it make you a better version of yourself?        

The two risk mistakes

Risk mistake number one: Risk means failure. This worldview equates any risk, no matter how slim, with a certainty. If the chances of hurting yourself skydiving are 1%, it's easy to ignore the 99% likelihood that it will go beautifully....        

It happens around the edges

At any gathering of people, from a high school assembly to the General Assembly at the UN, from a conference to a rehearsal at the orchestra, the really interesting conversations and actions almost always happen around the edges. If you...        

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