Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2651
Posts / Week:5.4
Archived Since:April 6, 2008

Blog Post Archive

Can you live in a shepherd's hut?

The best way to plan a house on a vacant piece of land is to move into a tiny shepherd's hut on a corner of the property. It's not fancy, and it's not comfortable, but you can probably stay there...        

Selling confusion

Over the last few decades, there's been a consistent campaign to sow confusion around evolution, vaccines and climate change. In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that...        

Beware of false averages

Some people like really spicy food. Some people like bland food. Building a restaurant around sorta spicy food doesn't make either group happy. It's tempting to look at pop music, network TV and the latest hot fashion and come to...        

Selfish marketing doesn't last

If it helps you, not the customer, why should she care? Sometimes there's an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus...        

Fitting in all the way

It seems like a fine way to earn trust. Merely fit in. In every way. Don't do anything to draw attention to yourself, to be left out, to challenge the status quo. Go along with the crowd to get ahead....        

Appropriate collusion (organizing the weaker side)

Businesses with power are prohibited from colluding with one another to set prices or other policies. For good reason. Public officials and economists realize that it’s quite tempting for an oligopoly to work to artificially create scarcity or cooperate--it creates...        

Impossible, unlikely or difficult?

Difficult tasks have a road map. With effort, we can get from here to there. It might surprise you to realize that difficult is easy once you have the resources and commitment. Paving a road is difficult, so is customer...        

Building on maximized systems

If you eat beef, you're probably using a maximized system. It's a commodity, and every part of the chain is under huge pressure to increase yield and cut corners. The animals are pushed to the brink, and so are the...        

Optimized or maximized?

I once drove home from college at 100 miles an hour. It saved two hours. My old car barely made it, and I was hardly able to speak once I peeled myself out of the car. That was maximum speed,...        

Toward cooperation

It's tempting to be oppositional. To see the different as the other. To dominate, to win, to move up as others move down (because in the zero sum game that we've built around us, that's the only way). But a...        

The musclebound baby

That's pretty unlikely. When we see someone with well developed abs, we don't say, "oh sure, he was born that way." Instead, we realize that a lot of effort went into it. The same thing ought to be true for...        

The power of community learning

It's easy to imagine that some things have to be the way they've always been. That music has to be delivered on a round platter. That an overnight stay needs to be in a hotel. And that learning is solely...        

First aid matters

Without a doubt, it's long-term, consistent and persistent effort that makes real change happen. Systemic change is a process, not an event. But as we watch Irma bear down on millions in Florida, it's worth remembering that first aid brings...        

Common traps, worth avoiding

Don't be trapped into accepting shame from someone who is trying to keep you from doing something you have every right to do. Ignore the mob that would like you to feel badly for not fitting in. Categories are rarely...        

Airbrushing

When they began airbrushing the models in fashion magazines fifty years ago, no one complained much. Everyone knew, we thought, that it was some sort of make believe. But then they started airbrushing our food. And then vacations. And family...        

Everybody is a marketer

But most of us don't like to admit it. That's because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get us to buy something we...        

Compulsory Education is an oxymoron (back-to-school rant)

Effective education is rarely done TO people. It's done with them. I had my first professional teaching gig forty years ago this summer. Since then, I've taught at institutions like NYU and Tufts, at community colleges, from the stage, one...        

Irresistible is rarely easy or rational

There's often a line out the door. It's not surprising. The ice cream is really good, the portions are enormous, and a waffle cone costs less than three Canadian dollars. And it's served with a smile, almost a grin. It's...        

Getting serious about remarkable

It's not sizzle or hype or a fad, not when you're serious about it. Consider FCP Euro, for example. They sell high-performance auto parts. Things like brake pads, oil, oil filters, etc. People always whine about the fact that they...        

One step at a time

If you want to teach, to change minds or to cause action, a consistent curriculum is always better than a single event. Drip by drip, with enrollment.        

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