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Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2924
Posts / Week:8.2
Archived Since:April 6, 2008

Blog Post Archive

Advice or criticism?

It's quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that's different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with...        

Two kinds of hustle

There's the hustle of always asking, of putting yourself out there, of looking for discounts, shortcuts and a faster way. This is the hustle of it it doesn't hurt to ask, of what you don't know won't hurt you, of...        

How loud and how angry?

Professionals are able to get their work done without using emotion to signify urgency. When a surgeon asks the nurse for a scalpel, she doesn't have to raise her voice, stamp her foot or even make a face. She merely...        

A weekend seminar for those making a ruckus

Interrupt your rhythm and spend a few days with me and 80 people in a hurry to make a difference. Over the years I've discovered that these seminars work. You can details and a link to apply right here. It's...        

Optimistic time (vs. honest time)

Optimistic time seems like a good idea. "We'll ship in January." "The conference will start at noon." "I'll be there in ten minutes." The hope is that the expectation of completion will raise our expectations and increase the chances that...        

Freedom, control and good ideas

Where should great programmers choose to work? [I say 'choose' because anyone who has worked with programmers understands that the great ones are worth far more than the average ones. Sometimes 50 times as much. That's because great programmers are...        

"Find the others"

Tribes build sideways. And the connection economy depends on that simple truth. If you care about something, you must not wait for someone in charge to organize everyone else who cares about it. I'm not sure if Timothy Leary understood...        

Letter from the Birmingham Jail

Today is as good as any to read this essential essay about action and justice. [Audio fans might want to check out this 2015 group reading of the letter, organized by Willie Jackson.] And now, Acumen is offering a free...        

Please, go away

What if you had a big blue phone on your desk, and whenever you needed to, you could pick it up and instantly be connected with a smart and caring tech support expert (from your internet provider, your web host,...        

Question checklist for reviewing your new marketing materials...

For that new video, or that new brochure, or anything you create that you're hoping will change minds (and spread): What's it for? When it works, will we be able to tell? What's it supposed to do? Who is it...        

You are what you share

I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movie currently in theatres, but confidently stand behind his recommendations. And some people...        

Getting unstuck (a one week challenge)

Winnie failed. Winnie Kao, who has been leading special projects over the last few months in my office, has something to share. You can check it out here. She's running a mutual support sprint to help people get on track...        

Plyometrics

Explosive action. Training by jumping from a standing start. Not worrying about getting up to speed, but going from standing still to flight. Not everyone needs to be good at this, but you can bet that most organizations need people...        

Five thoughts on software

My first real job was making educational computer games--thirty years ago. In those days, we had to deal with floppy drives bursting into flame and hardware platforms that had a useful life of two years, not two decades. A lot...        

Average is just another word for mediocre

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.        

Failure imagined (24 variations)

Cancelled Fired Called out Humiliated Embarrassed Crashed Unfunded Indicted though innocent Typos found Unappreciated Late Underbid Found out Outclassed Defeated Satired Criticized Out of cash In debt Underdressed Out of tune Underwhelmed Out of your league Unprepared Feel free to...        

Planning on resilience

That thing you're launching: what if it fails to function? The challenge of doing something for a crowd in real time is that if it doesn't work, you're busted. You have no way to alert people, to spread out demand,...        

Confused about the sample

If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses? You will probably not get a statistically accurate presentation of how your customers feel. What you will get is an accurate...        

Lulled

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.        

The paradox of rising expectations

Perhaps this is what your organization desires: To be more trusted, to have people willing to pay more, choose you more often, expect more... Of course, over time, good work will lead to higher expectations. And the paradox is that...        

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