Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2995
Posts / Week:8.2
Archived Since:April 6, 2008

Blog Post Archive

When specialization starts to pay off (and the danger of getting it wrong)

Last week, I got to beta-test a new service called tuber. Tuber is the Uber of food delivery services, with a focus (okay, an obsession) on certain kinds of root vegetables. Just as some people keep Sidecar, Lyft and Uber...        

Different kinds of magic

A stunning video about what school can mean. A beautiful book about art and meaning. A different kind of management tome. Rethinking your career. Or this way. And worth thinking hard about: two brilliant social histories by David Graeber. Debt...        

Direct marketing (and the other kind)

Direct marketing is outbound, measured and designed to pay for itself. So, the catalog you get in the mail, or the Fuller Brush man. The idea was to buy stamps (or some other form of contacting people) and make enough...        

The panic tax

Systems under severe stress degrade. While individuals might do extraordinary work while pumped with adrenalin (lifting a car, running through a burning building), panic can decrease the efficacy of a system by 30% or more--often completely destroying it. Compare the...        

Self talk

There's no more important criticism than self criticism. There's no amount of external validation that can undo the constant drone of internal criticism. And negative self talk is hungry for external corroboration. One little voice in the ether that agrees...        

'Pick yourself' and taking responsibility

Perhaps you've decided that the idea of Pick Yourself is sort of a new-age mantra, a promise that everyone is entitled to what they want, right now. What a shortcut it seems to be. A false promise, holding out that...        

Hypergrowth

Fast growth comes from overwhelming the smallest possible audience with a product or service that so delights that they insist that their friends and colleagues use it. And hypergrowth is a version of the same thing, except those friends and...        

Active listening

The kind of listening we're trained to do in school and at work is passive listening. Sit still. Get through it. Figure out what's going to be on the test and ignore the rest. Your eyes can glaze over, but...        

What is customer service for?

Customer service is difficult, expensive and unpredictable. But it's a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer...        

Of course it's difficult...

Students choose to attend expensive colleges but don't major in engineering because the courses are killer. Doing more than the customary amount of customer service is expensive, time-consuming and hard to sustain. Raising money for short-term urgent projects is easier...        

Things we don't see that much any more

Wine coolers, Julia Roberts movies, fondue, Geocities pages, baby on board signs, a line at the Krispy Kreme... Ubiquitous doesn't mean forever, and popular isn't permanent. Someone is going to fade, and someone is going to be next to take...        

The tyranny of random numbers

Is that iPhone game really conspiring to put blue squares up at the last minute, just to foil your attempt at a perfect score? Human beings are story-making engines, and when we're confronted with randomness, we make up an egocentric...        

Companies don't care about you

Brands don't care about you... Institutions don't care about you either. The only people who are able to care about you are people. The question, then, is this institution owned and organized and run by people who will allow the...        

How long is your long term?

A simple question with an answer that's difficult to embrace. What are you willing to give up today in exchange for something better tomorrow? Next week? In ten years? Your long term is not the sum of your short terms.        

The difference between commitment and technique

We spend way too much time teaching people technique. Teaching people to be good at flute, or C++ or soccer. It's a waste because the fact is, most people can learn to be good at something, if they only choose...        

Spring forward

Sometimes, it takes some prodding to make a leap. For the next 48 hours (through Friday, March 20), the five-copy pack of my new book is on sale. Use the discount code spring to save 40% off the discounted price,...        

Along for the ride

Like the pilot says, "sit back, relax, and enjoy the flight." When you're on one of those Disneyland boats, it takes you where Disney wants you to go. That's why you got on. And so you are lulled, a spectator,...        

When push comes to hug

This is a much more stable response than pushing coming to shoving, because shoving often leads to something unsustainable. Hugging is a surprising and difficult response to pushing, but it changes the trajectory, doesn't it?       ...

The one who makes things worse

Every committee or organization has at least one well-meaning person who is pushing to make things more average. "On behalf of the masses, the uncommitted, the ones who don't care, we need to dumb this down, smooth out the edges...        

Double and half (freelancer math)

Successful freelancers need to charge at least double the hourly rate that they'd be happy earning doing full time work. (In many fields, it's more like 4 or 5x). And they need to spend at least half their time getting...        

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