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Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2766
Posts / Week:8.3
Archived Since:April 6, 2008

Blog Post Archive

While you were out... (news from late August)

Two pieces of good news you might have missed while you were away: a. I posted an opening for one or two paid internships. You still have a week to share this with a friend. b. Thanks to my wonderful...        

The wasteful fraud of sorting for youth meritocracy

"Sorry, you didn't make the team. We did the cuts today." "We did play auditions all day yesterday, and so many people turned out, there just wasn't a role for you. We picked people who were more talented." "You're on...        

Forgive yourself

Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every...        

It's a great book, it has no typos!

And you really have to check out this hotel, it's dark in your room at night. And quiet, too. Quality is now a given. Quality alone is not remarkable. Surprise and delight and connection are remarkable.        

Turning passion on its head

Instead of, "do what you love," perhaps the more effective mantra for the entrepreneur, the linchpin and maker of change might be, "love what you do." If we can fall in love with serving people, creating value, solving problems, building...        

Why don't authors compete?

There's an apocryphal story of a guy who went for his final interview for a senior post at Coca-Cola. At dinner, he ordered a Pepsi. He didn't get the job. And most packaged goods companies would kill to be the...        

Announcing a fall internship

I'm hiring one or two paid interns. It's a great opportunity to learn, to experiment and to get some hands on experience. Find all the details right here. If you know someone who might be interested, I'd appreciate it if...        

The end of everyone

I'm not sure if it was ever possible to say, "everyone loves ___," "everyone respects ___" or even, "everyone really doesn't like ___", but there's no doubt at all that this isn't true any more. There is no more everyone....        

"I made it my mission..."

These are the people you want to hire, the people who will become linchpins, the people who will change your organization for the better. Not people who merely accept a mission, or grudgingly grind through a mission, but people who...        

The best lesson from Fantasy Football's success

When people say, "my team," they mean it. In the top-down world of industrial marketing, the San Francisco 49ers say, "we built this team, buy a ticket if you want to come." Then, a few years later, it broadened to,...        

The idea is not the (only) hard part

In 1989, I created and launched a new idea: videotapes of people playing video games. It was ridiculed by the hipsters of the day, and my publisher later admitted that they hadn't even bothered to bring it to market beyond...       ...

You could wreck this (if you want to)

Which is more satisfying: Breaking something or watching someone else break it? When we sense a job is going wrong, it's easy to act out and make things worse... in the moment, it might feel like it's better to get...        

Why drafting works

The other day, a speedster on a bike passed me as I rode along the bike path. For the next ten minutes, I rode right behind him, drafting his progress. Sure, there's an aerodynamic reason that this works--there's less wind...       ...

The shortlist

Lots of industries have one. You're sitting around the table with your editor discussing a book jacket and someone says, "Maybe we can get Chip Kidd to design it?" Or the ad agency and the client are discussing the new...        

If you choose to be in the dog food business...

Be delighted to eat dog food. It makes no sense to disdain the choices your customers make. If you can't figure out how to empathize and eagerly embrace the things they embrace, you are letting everyone down with your choice....    ...

Tone deaf

Great marketers have empathy. They're able to imagine what it might be like to have a mustache or wear pantyhose. They work hard to imagine life in someone else's shoes. Bullies are tone deaf. They don't always set out to...        

Totally and completely out of my control

Gravity, for example. I can't do a thing about gravity. Even if I wanted to move to Jupiter or the moon for a change in gravity, it's inconceivable that I could. On the other hand, there are lots of things...        

Squidthanks

Nine years ago last month, a few of us sat down in my office and started working on Squidoo. Since then, there have been billions of visits to our site, and many of you have clicked, written, and contributed to...        

Slacktivism

This is far from a new phenomenon. Hundreds of years ago there were holier-than-thou people standing in the village square, wringing their hands, ringing their bells and talking about how urgent a problem was. They did little more than wring...        

Who named the colors?

We did. It's not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what's right and what's not. A quick look at some colors confirms that there is...        

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