Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:1732
Posts / Week:4.7
Archived Since:April 6, 2008

Blog Post Archive

Terroir

You can taste it. Heinz ketchup has no terroir. It always tastes like everywhere and nowhere and the same. A Dijon mustard from a small producer in France, though, you can taste where it came from. Foodies seek out this...        

Reckless abandon (is neither)

It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've...        

Thanks

In just two days, my new course for freelancers is the fastest-growing one of its kind in Udemy's history. I'm thrilled to see that so many of my readers are eager to dig in and make a difference. The course...        

People are real, but the crowd disappoints

Every crowd, sooner or later, will let you down. The crowd contains a shoplifter, or a heckler, or an anonymous boor who leaves a snarky comment. The crowd loses interest, the crowd denigrates the work, the crowd isn't serious. Worst...        

Demand higher standards

On a long flight a little while ago, I saw two couples watch movies while they let their six kids run around like maniacs from take off to touchdown. A seven-year old actually punched me. (I didn't return the punch)....        

The freelancer course is here

Each of us gets to choose the sort of freelance work we will do. This is a profound freedom, and one that we often ignore, wasting the opportunity. To provoke you to take advantage of this moment, my new course...        

The difference between mass and banality

Something doesn't have to be trite and dreadful to be popular, but often, popular things get this way. In the 1980s, most of the cars made by General Motors were mediocre, unmemorable and poorly designed. They were also quite popular....        

Seen, heard, gotten, changed

Most of the news/advice/insight you run into is merely seen. You might acknowledge that something is happening, that something might work, that a new technique is surfacing. Sometimes, if you work at it, you actually hear what's being said. You...        

"What have you got?"

The wrong answer to this question is often, "what do you need?" When someone asks what you have to offer, when they ask for a menu or a price list or some indication of what they can choose from, it's...        

What if you stopped?

What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that's not my question... what would happen to them?) What would happen to your customers and to your prospects if you...        

I am 'anti-business', you might be too

A hundred and fifty years ago, when people finally began organizing to eliminate child labor in American factories, they were called anti-business. There was no way, the owners complained, that they could make a living if they couldn’t employ ultra-cheap...        

Are you feeling lucky?

Expected value is a powerful concept, easy to understand, often difficult to use in daily life. It's the value of an outcome multiplied by the chances it will happen. If there's a one in ten chance you'll get a $50...        

"I'm not the kind of person who..."

We box ourselves in long before the outside world ever gets a chance. "I'm not the kind of person who watches movies like that." "I'm not the kind of person who proposes new ideas." "I'm not the kind of person...        

Hope and expectation

Hope is fuel, it moves us forward and it amplifies our best work. Expectation is the killer of joy, the shortest route to disappointment. When we expect that something will happen, we can't help but be let down...        

The noise in our head (and artificial intelligence)

One common insightful definition of AI: Artificial Intelligence is everything a computer can't do yet. As soon as it can, we call it obvious. And so, self-driving cars and devices that can beat us at chess don't really think, they're...        

Five steps to digital hygiene

Washing your hands helps you avoid getting sick. Putting fattening foods out of your reach helps you stay slim. And the provocations and habits you encounter in the digital world keep you productive (or drive you crazy): Turn off mail...        

Why not?

If technology gives you the chance to speak up, build a platform and help show the way, why not use it? If someone offers you a project or a job with more leverage and the chance to both learn and...        

Enthusiasm and contempt are both self-fulfilling

Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice...      ...

Two heads or one?

As a company gets bigger, there's an inevitable split between the people who market what gets made and the people who design what gets made. At some organizations, it's likely that these two people work in different buildings, and don't...        

Try before you buy (or buy, then try)

There are two kinds of purchases: Either you are replenishing (you know precisely what you're about to get) or you are exploring. Books and movies are almost always purchased before they are consumed. A bottle of Coke, or a return...        

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