Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2777
Posts / Week:5.4
Archived Since:April 6, 2008

Blog Post Archive

Hope and reality

Sometimes, we don't sell what we've got, we sell what could be. Book publishers, for example, buy non-fiction book proposals ($10 million for Bruce Springsteen's autobiography) not the finished book. The finished book almost never matches what they were hoping...        

The gap

There's a gap between where you are and where you want to be. Many gaps, in fact, but imagine just one of them. That gap--is it fuel? Are you using it like a vacuum, to pull you along, to inspire...        

Listening clearly

It's entirely possible that people aren't listening closely to you any more. There's so much noise, so much clutter... hoping that customers, prospects, vendors and co-workers will stop what they're doing and listen closely and carefully enough to figure out...        

Your social thermometer

Would you rather be the smartest person in the room or the least informed? If you're the smartest, you can generously teach others. On the other hand, if you're the least informed and hungry to level up, you couldn't ask...        

Freedom, fairness and equality

Freedom doesn't mean no responsibility. In fact, it requires extra responsibility. Freedom is the ability to make a choice, and responsibility is required once you make that choice. Fairness isn't a handout. Fairness is the willingness to offer dignity to...        

Perfect vs. important

Is there a conflict? Does holding something back as you polish it make it more likely that you'll create something important? I don't think so. There's no apparent correlation. Instead, what we see is that, all things being equal, polished...        

Please don't kill the blogs

An open note to Google To the gmail team, You've built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect...        

The four elements of entrepreneurship

Are successful entrepreneurs made or born? We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes the question particularly difficult to navigate. There’s the 14-year-old girl who hitches a ride to...        

Justice and dignity, the endless shortage

You will never regret offering dignity to others. We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but where we work, the others we influence. Organizations and governments are nothing but people,...        

Fake wasabi

Most sushi restaurants serve a green substance with every roll. But it's not wasabi, it's a mix of horseradish and some other flavorings. Real wasabi costs too much. The thing is, if you grew up with this, you're used to...        

Before you design a chart or infographic

What's it for? A graph only exists to make a point. Its purpose is not to present all the information. Its purpose is not to be pretty. Most of all, its purpose is not, "well, they told me I needed...        

The witnesses and the participants

Every history student knows about the tragedy of the commons. When farmers shared grazing land, no one had an incentive to avoid overgrazing, and without individual incentives, the commons degraded until it was useless. We talk about this as if...        

First, de-escalate

It's very difficult to reason with someone if their hair is on fire. Customer service (whether you're a school principal, a call center or a consultant) can't begin until the person you're working with believes that you're going to help...        

Charisma, cause and effect

Charisma doesn't permit us to lead. Leading gives us charisma.        

Getting paid what you deserve

You never do. Instead, you get paid what other people think you're worth. That's an empathic flip that makes it all make sense. Instead of feeling undervalued or disrespected, you can focus on creating a reputation and a work product...        

Stuck on what's next

When confronted with too many good options, it's easy to get paralyzed. The complaint is that we don't know what to do next, because we're pulled in many good directions--and doing one thing with focus means not doing something else....        

Hiding from the mission

We do this in two ways: The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure). After...        

What sort of performance?

It's not unusual for something to be positioned as the high performance alternative. The car that can go 0 to 60 in three seconds, the corkscrew that's five times faster, the punch press that's incredibly efficient... The thing is, though,...        

Your theory

Of course, you have one. We all do. A theory about everything. You're waiting for 7:20 train into the city. Your theory is that every day, the train comes and brings you to work. Today, the train doesn't come. That's...        

Why we don't have nice things

The creation of worthwhile work is a duet. The creator has to do her part, but so does the customer. One of the best airport restaurants I've ever encountered breaks my first rule of airport eating. The sushi bar at...        

Copyright © 2015 Regator, LLC