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Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2891
Posts / Week:8.2
Archived Since:April 6, 2008

Blog Post Archive

Choices

Non-obvious actions taken in obvious moments, difficult decisions that might be easier to avoid, responses instead of reactions, and most of all, the choices we make when it doesn't even seem like we have a choice--all of these, taken together,...        

The alternative gift card

Alert shoppers know that gift cards are a little bit of a scam, and a copout as well. What to do if the last minute has arrived and all you have is the internet and a printer? One thought: establish...        

The meritocracy trap

This recent quote from an early PayPal exec is absurd: “If meritocracy exists anywhere on earth, it is in Silicon Valley.” It's pretty common for successful people to imagine that their success is solely the result of merit. It's more...        

Festivus (and the airing of grievances)

In order to air your grievances, of course, you first have to list them, prioritize them, amplify them and intensely relive them. To prepare for the airing of grievances, a ceremony we often partake in but which rarely produces anything...        

Right of way

It started with boats, but over the centuries, it is practiced everywhere... we establish cultural rights of way, a hierarchy of precedence about who gets to go first. We need a default because we can't always have a discussion about...        

Daily

There's a fundamental difference between the things you do every day, every single day, and the things you do only when the spirit moves you. One difference is that once you've committed to doing something daily, you find that the...        

Who let the air out of the balloon?

Music, newspapers, books... most forms of media were exciting, high-pressure hothouses, environments with hits and winners and action and impact. Many players in these industries are now trying to figure out where all the zing went. The mattering seems to...        

This or that vs. yes or no

It's much easier to persuade a philanthropist to fund your project than it is to persuade a rich person to become a philanthropist. Encouraging someone to shift slightly, to pick this instead of that, is a totally different endeavor than...        

Clear language and respect

Our connection economy thrives when people understand what to expect from one another. We're more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. I'll do this and you'll do that. More...        

End of year book and audio roundup

Just in time for the last-minute frenzy (of reading, listening or giving): My favorite fun novel of the year was Whiskey Tango Foxtrot. I listened to it on audio and loved every moment. On Immunity was another audio favorite. An...        

Where to start

Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it's worth and more than it costs you. Repeat. You...        

Retribution

"He deserved it," is usually the explanation we hear for behavior that strikes us as unproductive, inhumane or counter-productive. The bully is always happy to point a finger at the person he hurt, to cast blame for his inexcusable actions....        

The annual plan construction set

It's that time of year, when big companies race to put together their annual plan for the coming year. These documents, even though they're now digital, involve thousands of hours of analog meetings and discussion and compromise. To save you...        

What kind of customers do you want?

Do you want customers (donors, backers, voters, members, vendors) who are: Litigious Price shoppers Loyal Bureaucratic Demonstrative Followers Leaders Luxury-focused Skittish Trusting Bottom fishers Eager Confident Easily amused Uncomfortable talking about money Part of the crowd Afraid Outliers Desperate Rich...        

Costs before and after

Before you finish your new idea or launch your new project, it's worth taking a few minutes to realize that two costs are dramatically underestimated: 1. The cost of selling. How much will it cost you to sell this to...        

Go for a walk

The best time is when you don't feel like it. Going for a walk when you don't feel like it will change your mood, transform your posture and get you moving. And if you don't feel like talking with someone,...        

Get the word out vs. Find the others

If Sylvia makes the math team, there are two ways for the school to find out. One method is that she alerts people she has a relationship with. Call this a hard network, a direct connection. The other method is...        

The thing about a clean sheet of paper

...is that it still has edges. It's tempting to believe that creativity comes from starting fresh. But even when we start fresh, we approach projects and problems with self-created boundaries. You can't do real work without edges, without something to...        

Obedience

How does it rank on your list? When you think about your work or your art or the way you vote, where does obedience rank? What about your tribal connections and social choices? When you measure the worth of someone...        

What's next?

What does a good day look like? A good week? Who do you want to work with? Who are you trying to please? What sort of feedback brings you down? What’s your tolerance for being misunderstood? By whom? Is it...        

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