Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2352
Posts / Week:5.2
Archived Since:April 6, 2008

Blog Post Archive

One way to think about talent

If you've worked hard for it, it's a skill. If it's something that other people have that you believe you can't possibly achieve, it's a talent. Of course, they think the same thing about your skill, don't they? Being jealous...    ...

Two kinds of winning

Some can only win when others lose. Others seek to win by helping others succeed. One of these approaches scales far better than the other.        

"Missed it by that much"

Here's an interesting choice that most people leave unmade: How comfortable are you engaging in projects where there's a likelihood that you'll lose by just a hair? What makes a project worthwhile and interesting is that it might not work....        

Catching up on your reading

Joi Ito and Jeff Howe have a new book called Whiplash. Joi's the head of MIT's Media Lab and an extraordinary thinker. Jeff brings the ideas and the lessons of the Lab to life. This is a big think, well...        

Community standards

"What's it like around here?" It's a fair question to ask about an office, a home, a town... "Why do people act like that, talk like that, treat others that way?" The only reason they do is because we let...        

The other person is always right

Always right about feelings. About the day he just experienced. About the fears (appropriate and ill-founded) in his life. About the narrative going on, unspoken, in his head. About what he likes and what he dislikes. You'll need to travel...        

The myth of quick

In his day job, The Wizard of Oz sold hokum. Patent medicines guaranteed to cure what ailed you. And none of them worked. Deep within each of us is the yearning for the pill, the neck crack, the organizational re-do...        

Pushiness

Deliberate, focused, generous, confident, thoughtful, these are all good things. Being pushy isn't. Imagine you had a check for $100,000 made out to someone else. Someone you don't know but can reach out to. How hard would it be for...        

Understanding the backlist (for everything, including books)

It really ought to be called the core list, because it's fundamentally misunderstood as something in the background, an afterthought. The backlist is the stuff you sell long after you've forgotten all the drama that went into making it. Book...        

The best way to stand for something

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can't stand for everything. "Anyone can...       ...

Which kind of truth?

Organic chemistry doesn't care if you believe in it. Neither does the War of 1812. Truth is real, it's measurable and it happened. Truth is not in the eye of the beholder. There are facts that don't change if the...        

Plasticity

It's possible that you're the way you are, that you do what you do, that you react as you react, and that it can never be changed. Believing this is incredibly sad, though. Each of us is capable of just...        

The FLASH drives

Fear, loneliness, anger, shame & hunger. They drive us. They divide us. They take us away from our work, our mission, our ability to make a difference. And yet, sometimes, they fuel our motion, leading to growth and connection. When...        

Sort by price

Imagine a supermarket (or any store, for that matter), where the items are arranged by price. At one end is the salt and the chewing gum, and at the other end are mops and steaks. We always think about the...        

Hobson's choice, Occam's razor, Wheeler's which and the way we decide

Hobson's choice is no choice at all. Take what's offered, or walk away. Occam's razor is a rule of thumb: the simplest explanation is often the best one. Wheeler's which teaches us that the answer to "one egg or two?"...        

On demand vs. in stock

"You can have any color car you want as long as it's black." Henry Ford made cars in black because black paint dried four hours faster than any other color. That fast drying meant that the line worked faster, which...        

Finding the thread

Unraveling has precisely the same meaning as raveling... when we pull on a thread, pull and pull, as it unweaves what came before. It's nice to have the next thing clearly laid out, planned and sure to work. It would...        

Choose better

More honest, more caring, more generous. It's all a choice, isn't it? We can choose to dream better, connect better and contribute better. Sometimes, in the rush for more, we get confused about what better means, and how attainable it...        

All we have is each other

And that's enough. It has to be. It's all we've ever had. The challenge is in realizing this and working with it, even when we're secretly hoping for something more, some external force. You and me, kid, you and me...        

The yeasayer

Opposite of the naysayer, of course. This is the person who will find ten reasons why you should try something. The one who will embrace the possibility of better. The colleague to turn to when a reality check is necessary,...      ...

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