Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2273
Posts / Week:5.1
Archived Since:April 6, 2008

Blog Post Archive

Anxiety loves company

Somehow, at least in our culture, we find relief when others are anxious too. So we spread our anxiety, stoking it in other people, looking for solace in the fear in their eyes. And thanks to the media, to the...        

Looking for the trick

When you find a trick, a shortcut, a hack that gets you from here to there without a lot of sweat or risk, it's really quite rewarding. So much so that many successful people are hooked on the trick, always...        

Skills vs. talents

If you can learn it, it's a skill. If it's important, but innate, it's a talent. The thing is, almost everything that matters is a skill. If even one person is able to learn it, if even one person is...        

For the weekend...

New podcast with Brian Koppelman Classic podcast with Krista Tippett Unmistakable Creative from 2015 And a video of Creative Mornings and their podcast The Your Turn book continues to spread. Have you seen it yet? Early-bird pricing on the huge...        

Widespread confusion about what it takes to be strong

Sometimes we confuse strength with: Loudness Brusqueness An inability to listen A resistance to seeing the world as it is An unwillingness to compromise small things to accomplish big ones Fast talking Bullying External unflappability Callousness Lying Policies instead of...        

Big fish in a little pond

There's no doubt that the big fish gets respect, more attention and more than its fair share of business as a result. The hard part of being a big fish in a little pond isn't about being the right fish....        

Three things to keep in mind about your reputation

Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you're proud of....        

Understanding taxonomy

If you need to add a word to the dictionary, it's pretty clear where it goes. The dictionary is a handy reminder of how taxonomies work. The words aren't sorted by length, or frequency or date of first usage. They're...        

The opposite of the freeloader problem

Is the freegiver advantage. Freeloaders, of course, are people who take more than they give, drains on the system. But the opposite, the opposite is magical. These are the people who feed the community first, who give before taking, who...        

The post-reality paradox

Reality and rational thought have paid more dividends in the last century than ever before. Science-based medicine has dramatically increased the lifespan and health of people around the world. Vaccines have prevented millions of children from lifelong suffering and even...        

But how much does it cost?

I know what the price tag says. But what does it cost? Does it need dry cleaning? What does it eat? How long does the training take? What happens when it breaks? Where will I store it? What's the productivity...        

The professional pushes back

The architect refuses to design the big, ugly building that merely maximizes short term revenue. She understands that raising the average is part of her job. The surgeon refuses to do needless surgery, no matter how much the client insists....        

The clown suit

It's ever more tempting to put on the (metaphorical) clown suit. It allows you to provoke with impunity. Clowns enjoy a different relationship with the laws of physics. You can spray someone in the face with a seltzer bottle, hit...        

A value creation checklist

This project you’re working on, the new business or offering, what sort of value does it create? Who is it for? What mindset and worldview and situation? Is it paid for by organizations or individuals? Does it solve a new...        

What's at the bottom of the river?

I have no idea if the bottom of the Hudson River is smooth or not. I know that on a calm day, the surface is like glass. One reason to lower the water level of a system you count on...        

Erosion

The Grand Canyon wasn't created by an earthquake. While it's tempting to imagine that the world changes via sudden shocks, that our culture is shifted by dramatic changes in leadership, that grand gestures make all the difference... It turns out...        

A tunnel is a cave with a light at the end

Just because it's dark it doesn't mean we're underground. It often means that no one has bothered to turn on any lights.        

Make something great

Not because it will sell. Not because it's on the test. Not because it's your job. Merely because you can. The alternative (waiting for the world to align in a way that permits you to make something great) is hardly...        

Teaching certainty

Here's how we've organized traditional schooling: You're certain to have these classes tomorrow. The class will certainly follow the syllabus. There will certainly be a test. If you do well on the test, you will certainly go on to the...        

A hierarchy of value when everything functions

When two things offer simply the same appropriate level of function, we'll choose the cheap one. But if one offers more connection than the other, it is worth more. This hotel over that one. Where is the tribe, do people...        

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