Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2501
Posts / Week:5.3
Archived Since:April 6, 2008

Blog Post Archive

Taking it for granite

Look around for a second. Those bedrock institutions, the foundational supports you take for granted--they rarely last forever. Nurturing and investing in the things we need and count on needs to be higher on the agenda. Things that appear to...        

You go first

That's the key insight of the peer-to-peer connection economy. Anyone can reach out, anyone can lead, anyone can pick someone else. But if you wait for anyone, it's unlikely to happen. It begins with you.        

Save as draft

Is that a habit? If your instinct is to publish, to share, to instruct, to give away, to engage and to put it into the world, then 'save as draft' is a rare thing. On the other hand, if you...        

And then we got bored

Six missions after Apollo 11 amazed the world by going to the moon, Apollo 17 was the last trip. It fell off the cultural radar. Flying to the moon, driving around and getting back safely wasn't interesting enough, apparently. And...        

You look like you’re lying (when you’re nervous)

This is a significant bug in our culture and a glitch in our DNA. When we're on the spot, giving a speech, or pulled over by a cop, we get nervous. We sweat, talk too fast, constrict our throat, avoid...        

What does "science" mean?

To countless teenagers who had the wrong teacher in high school, it means, "a boring collection of right answers, categorized by topic." Once we discover that some things we were taught aren't black and white any more (Pluto, DDT, infant...        

The best time to study for the test

... is before it's given. The best time to campaign is before the election. And the best time to keep a customer is before he leaves.        

Who are we seeking to become?

We get what we invest in. The time we spend comes back, with interest. If you practice five minutes of new, difficult banjo music every day, you'll become a better banjo player. If you spend a little bit more time...        

There is no 'the industry'

It's easy to say that, "the industry is to blame," or "the industry doesn't understand this." But because no one is charge, because there's no coherent enforcement method, this is merely a shorthand. There is no industry, no economy, no...        

Complicated problems rarely require magical explanations

One clue that someone doesn't understand a problem is that they need a large number of variables and factors to explain it. On the other hand, turning a complex situation into something overly simple is an even more common way...        

Avoiding the good/great chasm

You can be good at Twitter in about five minutes a day. Spending ten minutes doesn't make you twice as good... in fact, there's probably little measurable improvement. To be great at Twitter might take five hours of daily effort....        

Compared to what?

A quick look at Yelp reviews will show you that NY restaurants are not quite as good as those in some suburbs. This, of course, makes no sense. New York is insanely competitive, with a ton of turnover and a...        

The bingo method

You might need help to turn an idea into a project. Most of the time, though, project developers walk up to those that might help and say, "I have a glimmer of an idea, will you help me?" The challenge:...        

Being wrong until you are right

Are there any other options for people who seek to innovate?        

'Sort by price' is lazy

Sort by price is the dominant way that shopping online now happens. The cheapest airline ticket or widget or freelancer comes up first, and most people click. It's a great shortcut for a programmer, of course, because the price is...        

How thin is your ice?

When something goes wrong, how do you respond? When you own assets, when your position feels secure, when you're playing the long game, a bump in the road is just that. "Well, that was interesting." You can learn from it,...        

Cursing gravity

You can disdain gravity all you want, call out its unfairness, seek to have it banned. But that's not going to help you build an airplane.        

With the sound off or on?

If you watch a well-directed film with the sound turned off, you'll get a lot out of it. On the other hand, it takes practice to read a screenplay and truly understand it. It's worth remembering that we lived in...        

Guardrails

A large, freshly-paved parking lot has no boundaries. You can drive in any direction, free to speed to your destination. But once there's more than a few cars driving, traffic stops. It's too risky, there are too many uncertainties. A...        

Who cut down the last tree?

Easter Island was the home to a thriving community, thousands of people living good lives. One by one, though, the trees on this isolated island were cut down. They were cut down for fuel, or to make tools, or boats....        

Copyright © 2015 Regator, LLC