Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:1823
Posts / Week:4.8
Archived Since:April 6, 2008

Blog Post Archive

The other kinds of laziness

There's the obvious sort of laziness, the laziness of not trying very hard, of avoiding strenuous tasks or heavy lifting, of getting others to do your work or not showing up for many hours each day. We're quick to point...        

Self cleaning

My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that cleans...        

Show us the pictures

There’s an increasing gulf between the privacy of individuals and that of corporations and monopolies. An individual is almost certainly going be videotaped every time he leaves home. You will be caught on camera in the store, at the airport...        

Yes!, please and thank you

Don't jerk people around Here's a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend the rules. Show up on time. Keep your promises....        

On adding a zero

Just about everyone can imagine what it would be like to add 10% more to their output, to be 10% better or faster. Many people can envision what their world would be like if they were twice as good, if...        

Three things that make CEOs stupid

I sat through an endless presentation by the CEO of a fast-growing company. He was doing fine for half an hour, but then, when his time was up, he chose to spend 45 minutes more on his final slide, haranguing...        

Notes, not received

An expected apology rarely makes things better. But an expected apology that never arrives can make things worse. An expected thank you note rarely satifies. But an expected thank you that never arrives can make things worse. On the other...        

Predicting the future isn't easy

The best plans are based on trends, not specific events. Here's a hopeless task: There are 18 candidates in the GOP race. If you can rank them in the order they're going to drop out, I'll give you a signed...        

What is your art?

I define art as having nothing at all to do with painting. Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection...        

Thoughts for the consigliere

The marketer, the sales rep, the CFO. These are the indispensable levers that help creative work get to the world. When you're part of a project but not the driving creative force, when you work to lever the work of...        

"Can we talk about this?"

That simple question is the litmus test for a productive relationship. If one professional says it to another, the answer is an emotion-free, "sure." There's no baggage. Talking is the point. Talking is what we do. We communicate to solve...        

In search of your calling

I don't think we have a calling. I do think it's possible to have a caring. A calling implies that there's just one thing for you, just one thing you're supposed to do. What we most need in our lives,...        

Opposition

The opposite of creativity is fear. And fear's enemy is creativity. The opposite of yes is maybe. Because maybe is non-definitive, and both yes and no give us closure and the chance to move ahead. Perfect is the enemy of...        

You have no credibility (yet)

You believe you have a great idea, a hit record, a press release worth running, a company worth funding. You know that the customer should use your limited-offer discount code, that the sponsor should run an ad, that the admissions...        

Are you ready?

You're more powerful than you think. The altMBA is now accepting applicants for its second class. The program is working. We're helping accelerate the impact people are making in the world, and I hope you'll forward this post to someone...        

"I'll take care of it"

There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that...        

Preparing for a shark attack

A shark attack is sudden, visceral and overwhelming. And it's impossible to be a tough guy in the face of one. The sheer terror of it overwhelms us, paralyzing us, helpless to do a thing about it. And, most important,...        

An alternative to believing in yourself

Of course, self-belief is more than just common advice. It's at the heart of selling, of creating, of shipping, of leadership... Telling someone, "believe in yourself," is often worthless, though, because it's easier said than done. Perhaps the alternative is:...        

"Because it has always been this way"

That's a pretty bad answer to a series of common questions. Why is the format of the board meeting like this? Why do we always structure our annual conference like this? Why is this our policy? Why do we let...        

Raising money is not the same thing as making a sale

Both add to your bank balance... But raising money (borrowing it or selling equity) creates an obligation, while selling something delivers value to a customer. Raising money is hard to repeat. Selling something repeatedly is why you do this work....        

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