Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2150
Posts / Week:5.1
Archived Since:April 6, 2008

Blog Post Archive

Problems

Avoiding a problem with foresight and good design is a cheap, highly leveraged way to do your work. Extinguishing a problem before it gets expensive and difficult is almost as good, and far better than paying a premium when there's...        

The originality paradox

There are a billion people trying to do something important for the first time. These people are connected by the net, posting, creating, daring to leap first. It's hard, because the number of people racing with you to be original...        

Beware the gulf of disapproval

As your new idea spreads, most people who hear about it will dislike it. (click to enlarge) Start at the left. Your new idea, your proposal to the company, your new venture, your innovation—no one knows about it. As you...        

Pretty, cheap and well-rounded (three misunderstandings)

It's easy to fall into the trap of thinking you need to be prettier if you want to be an actor or actress. It turns out, though, that most important thespians aren't conventionally pretty (Marlon Brando, Julia Roberts, Angelina Jolie,...        

Transitions

Coming and going matter far more than what happens in the middle. Opening things. Closing them. Tearing off the bandage. Losing something. Meeting someone new. Getting on the airplane, getting off of it. Being greeted. Elections. Ending a feud. We...        

There is more than one solution to your problem (and your problem is real)

Challenge one: Believing that the solution you've got (the person you want to hire, the strategy you want to implement, the decision you want to make) is the one and only way to make the problem go away or take...        

Breakpoints

A neighbor recently put in some new sidewalk. As usual, the workman interrupted the unbroken swath of perfect concrete with lines every three feet. What are the lines for? Well, the ground shifts. When it does, perfect concrete cracks in...        

More than ten is too many

Human beings suffer from scope insensitivity. Time and again, we're unable to put more urgency or more value on choices that have more impact. We don't donate ten times as much to a charity that's serving 10 times (or even...       ...

Metaphors aren't true

But they're useful. That's why professionals use them to teach, to learn and to understand. A metaphor takes what we know and uses it as a lever to understand something else. And the only way we can do that is...        

The other kind of harm

Pop culture is enamored with the Bond villian, the psycho, the truly evil character intent on destruction. It lets us off the hook, because it makes it easy to see that bad guys are other people. But most of the...        

Our bias for paid marketing

A few rhetorical questions: Is a physical therapist with a professional logo better than one with a handmade sign? Are you more likely to stay at a hotel that you've heard of as opposed to an unknown one, even if...        

The short run and the long run

It's about scale. Pick a long enough one (or a short enough one) and you can see the edges. In the short run, there's never enough time. In the long run, constrained resources become available. In the short run, you...        

Identity vs. logic

Before we start laying out the logical argument for a course of action, it's worth considering whether a logical argument is what's needed. It may be that the person you're engaging with cares more about symbols, about tribal identity, about...        

Using video well

The web was built on words. And words, of course, are available to anyone who can type. They're cheap, easy to edit and incredibly powerful when used well. Today's internet, though, is built on video. Much more difficult to create...        

Actually, more data might not be what you're hoping for

They got us hooked on data. Advertisers want more data. Direct marketers want more data. Who saw it? Who clicked? What percentage? What's trending? What's yielding? But there's one group that doesn't need more data... Anyone who's making a long-term...        

Amplifying social proof

Trust is the biggest hurdle. And trust largely comes from social proof. Is everyone doing this? Is it safe? Will I be embarrassed/ridiculed/left out/left behind/feel stupid? Social proof shares a word with social networks, but they're only loosely related. Social...        

The momentum myth

Roller coasters work because of momentum—the quantity of motion from the downhill allows the car to make it up the next rise. Without momentum, the car would merely stop. But few things in the world of ideas follow the same...      ...

The toddler strategy

Most people don't get too upset at anything a two-year-old kid says to them. That's because we don't believe that toddlers have a particularly good grasp on the nuances of the world, nor do they possess much in the way...        

Striking a chord

Commonly misunderstood and misspelled as "striking a cord." A cord is a single strand that connects. You can strike a cord, but not much happens. A chord, on the other hand, is the resonance of multiple cords, more than one...      ...

Copyright © 2015 Regator, LLC