Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2968
Posts / Week:8.2
Archived Since:April 6, 2008

Blog Post Archive

"That can't be a legal parking space..."

"Because if it was, someone would already be parking there." If you're sufficiently pessimistic about new opportunities, it probably pays to stop driving around. Opportunity is often where you decide it is.        

Samples and shipping and more

Here's an audio excerpt from the download/CD program I recently released via SoundsTrue as a fundraiser for Acumen. (Also on Amazon). I hope it resonates with you: Listen to The comparison trap from Leap First by Seth Godin Listen to...        

The asymmetry of decay

When things get a little better every day, we take the good news for granted. It takes almost no time at all for the improvement to turn into an expectation and for the expectation to be taken for granted. But...        

Labor unions in a post-industrial age

The us/them mindset of the successful industrialist led to the inevitable and essential creation of labor unions. If, as Smith and Marx wrote, owning the means of production transfers maximum value to the factory owner, the labor union provided a...        

The circus is coming to town

Too often, we wait. We wait to get the gig, or to make the complex sale, or to find the approval we seek. Then we decide it's time to get to work and put on our show. The circus doesn't...        

Stupid is the brand killer

When you make your customer feel stupid, you've given him no choice. He needs to blame you. Some ways to make people feel stupid: Charge different prices at different outlets and shrug your shoulders when you get found out. Insist...        

Sorry confusion

There are two kinds of, "I'm sorry." The first kind is the apology of responsibility, of blame and of litigation. It is the four-year old saying to his brother, "I'm sorry I hit you in the face." And it is...        

If you want...

If you want employees to go job hunting in order to leverage you into giving them a raise to keep them, then by all means, only give them a raise when they go job hunting. If you want vendors to...        

Here comes 'uh oh'

Everyone has one. That feeling of here we go again, the trap we fall into, the moment of vulnerability. And your 'uh oh' might not be the same as mine. Not a specific fear, but a soft spot, a situational...        

The indirect investment (plural)

The investor asks, "when do I get paid back?" The work for hire asks, "what's in it for me?" The member of the community wonders, "what's in it for us?" Plural. More than ever, our research, our writing, our art...        

'Connect to' vs. 'Connect'

An organization might seek to 'connect to' its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to...        

Shoes that don't fit (and free salt)

A beautiful pair of shoes, but one size too small, on sale and everything.... Not worth buying, not for you, not at any price. Because shoes that don't fit aren't a bargain. And at a restaurant, you may have noticed...        

"Leap First" is now available

An original audio production via Sounds True, with 100% of my royalties going to the Acumen Fund. Find it right here: Leap First. I just got this great note from Jason Connell. I hope the recording resonates with you as...        

Ruckusmaker day

About to be celebrated all over the world for the first time, tomorrow is annual Ruckusmaker Day. Tomorrow would have been Steve Jobs' 60th birthday. Steve's contribution wasn't invention. Technology breakthroughs didn't came out of his workbench the way they...        

The trolls inside

The worst troll is in your head. Internet trolls are the commenters begging for a fight, the anonymous critics eager to tear you down, the hateful packs of roving evil dwarves, out for amusement. But the one in your head,...        

Mass production and mass media

We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the...        

Pitchers and hitters

Hitters don't have much of an agenda other than, "swing at the good balls." No one blames the hitters when the pitcher has a hot hand and throws a no hitter. Pitchers, on the other hand, decide what's going to...        

And then you confound them again

What does Bob Dylan do for a living? "Oh, I confound expectations." And what about Jill Greenberg? Jill startled the art world with her spectacular retouched and lit photos of bears, of politicians and of babies. Quickly, people figured out...        

Kicking and screaming (vs. singing and dancing)

Unfair things happen. You might be diagnosed with a disease, demoted for a mistake you didn't make, convicted of a crime you didn't commit. The ref might make a bad call, an agreement might be abrogated, a partner might let...      ...

"We need to hate them more"

Tribal jingoism doesn't scale for the long-term. In the short run, the fear-based attack on the 'other' is a great way to galvanize those likely to take up arms, defend the brand or send in cash. But, fortunately, for all...        

Copyright © 2015 Regator, LLC