Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2434
Posts / Week:5.2
Archived Since:April 6, 2008

Blog Post Archive

The smoking lounge

They still have one at the Helsinki airport. No one in the lounge seems particularly happy to be there. Perhaps they enjoyed smoking when they first started, but now, it sure looks like they realize that it's expensive, unhealthy and...        

"Hit the red button"

Everyone on your team should have one. When we hit the button, it instantly alerts the CEO or someone who willingly takes responsibility for what happens next. And then the question: What are the circumstances where an employee should (must)...        

Over/with

You connect with someone. But you exert power over someone. You can dance and communicate and engage with a partner. It's a two way street, a partnership. On the other hand, you either exert control over someone, or you are...      ...

Drawing a line in the sand

There are two real problems with this attitude: First, drawing lines. Problems aren't linear, people don't fit into boxes. Lines are not nuanced, flexible or particularly well-informed. A line is a shortcut, a lazy way to deal with a problem...        

Squeezing the last minute out of a session

It's too late now. If you're the moderator of a panel and you want to rush through one more question... Or if you're the speaker and you need to race through three more slides... Or if you're a writer or...        

Our worldview casts a shadow in the words that resonate

One reason it's difficult to understand each other is that behind the words we use are the worldviews, the emotions and the beliefs we have before we even consider what's being said. Before we get to right and wrong, good...        

The opposite of "more"

It's not "less." If we care enough, the opposite of more is better.        

Interesting problems

Being locked out of your car is not an interesting problem. Call five locksmiths, hire the cheap and fast one, you'll be fine. And getting a script written or a book cover designed isn't that interesting either. There are thousands...        

Power and reason

A fish is not like a bicycle, but they're not mutually exclusive. You can have both. Part of our culture admires reason. It celebrates learning. It seeks out logic and coherence and an understanding of the how and the why....       ...

"Nothing wrong with having standards"

This is the snarky feedback of someone whose bias is to hustle instead of to stand for something. When you say 'no' to their pitch, they merely smile and congratulate you on the quaint idea that you have standards. Their...        

The pact

At some point, you'll need to make a deal with yourself. What is this career for? What are the boundaries? What are you keeping score of, maximizing, improving? Who do you serve? Once you make this pact, don't break it...        

Maybe your customer isn't trying to save money

Perhaps she wants to be heard instead. Or find something better, or unique. Or perhaps customer service, flexibility and speed are more important. It might be that the way you treat your employees, or the side effects you create count...        

Making change (in multiples)

It's tempting to seek to change just one person at a time. After all, if you fail, no one will notice. It's also tempting to try to change everyone. But of course, there really is no everyone, not any more....        

The two vocabularies (because there are two audiences)

Early adopters want to buy a different experience than people who identify as the mass market do. Innovators want something fresh, exciting, new and interesting. The mass market doesn't. They want something that works. It's worth noting here that you're...        

Proximity and intimacy

I recently did a talk where the organizer set up the room in the round, with the stage in the middle. He proudly told me that it would create a sense of intimacy because more people would be close to...        

Smartening up

When you seek the mass market, there are two paths available: You can dumb down your message and your expectations, and meet your audience where they stand. You can coarsen your lyrics, offer simpler solutions, ask for less effort, demand...        

What's the next step for media (and for us)?

Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they've grown that profit faster than just about any industry...        

Bring your point of view and your active voice, or let's not meet

The scourge of Powerpoint continues to spread throughout the land. In offices everywhere, people roll out their decks, click through their bullet points and bore all of us to tears. Worst of all, important projects don't get done. All of...        

They're raising the weather tax

We've always been paying it, of course. Insulation, heating systems, drains--we build all of them because we live in places with unpredictable or inhospitable weather. But the weather tax is rising, and it is likely to go up faster still....        

Working for free (but working for yourself)

Freelancers, writers, designers, photographers--there's always an opportunity to work for free. There are countless websites and causes and clients that will happily take your work in exchange for exposure. And in some settings, this makes perfect sense. You might be...        

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