Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2033
Posts / Week:5
Archived Since:April 6, 2008

Blog Post Archive

Audience participation

The way we engage with the humans who make stuff directly influences what we receive. Arms folded with a scowl on our face and skepticism on our minds… we get what we deserve. It’s up to us. Just about everything...        

"I", "We" and "You"

One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns. Instead of saying "I" when you're ready to take credit, try "we." Instead...        

What investors want

They want you to put the money to use building an asset, something that works better and better over time, something that makes your project more profitable and more efficient. And they want you to use that asset to create...       ...

"There's no need for alarm"

Alarm is overrated. People say, "there's no need for alarm," as if that rule only applies right now, as if sometimes, there is a need for alarm. It turns out that there's never a need for alarm, because alarm doesn't...        

Anchoring can sink you

Canny negotiators know that people respond to anchors. If you tell me that your baseball card is for sale for $18, I'm unlikely to offer you $3. Your offering price anchored the conversation. The thing is, we do this outside...     ...

Loose/tight, thoughts on management

If you have a pad of Post-Its, a watch or a car, it's unlikely you hired and managed a team of people to build it for you. That makes no sense. You knew exactly what you wanted, and you bought...        

The thrill is gone

Of course it is. The definition of a thrill is temporary excitement, usually experienced for the first time. It's thrilling to ride a roller coaster. The fifth time you have to ride it, though, it's more than a chore, it's...       ...

Living with your frustum

David Bowie left behind an estate worth about $100 million. And there were perhaps five hundred musicians of his generation who were at least as successful. From Brown to Dylan to Buffet to Ross, there were thirty years of big...        

Fit and finish

It's pretty clear that the design of the egg carton isn't going to change the flavor of the omelette. Except, of course, it does. It does because people can't judge the eggs until they eat them, but they can judge...        

3-D printers, the blockchain and drones

New technology demands something important to move from early-adopter novelty to widely embraced tool: Examples. Examples and stories and use cases that describe benefits we can't live without. The beauty of examples is that they can travel further and faster...        

"But what will I tell the others?"

Seven urgent words that are rarely uttered. The profound question that clueless marketers almost never consider. The words we imagine we'll tell the boss, the neighbors, our spouse after we make a change or take an action... this drives the...        

The mythical 10x marketer

She's not a myth. Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come? The 10x marketer understands that the job isn't to do marketing the way the person before you...        

Without a doubt

Occasionally, people in power come to the conclusion that doubt is a problem. They conflate confidence with certainty. Along the way, things worked out for them. They had a willingness to leap, some lucky breaks and a lot of hard...        

"When I want your opinion..."

As you get better at your job, people will ask for feedback. The most powerful feedback is based on data and experience. "Actually, no, we shouldn't put the Crockpots on sale, because every time we run a promo our Crockpot...       ...

Eventually, snow melts

That doesn't mean that there isn't value in shoveling someone's walk. Most things will get addressed sooner or later. What happens if you take the side of sooner? The naysayers will share plenty of reasons not to stick your neck...        

All my best posts are the posts I haven't written

Sometimes I'll get a great idea for a post while out walking or showering or generally not in front of a keyboard. Not just great ideas, but fabulous ones. And then, after rehearsing the keywords over and over so I...        

The client and the customer

This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace. The customer buys (or doesn't buy) what you make. The client asks you to make something....        

On average, averages are stupid

"Across our 100 locations, sales on average are up 3% last month." This tells you exactly nothing. It turns out that ten of the outlets each saw their sales double, while most of the other ones are stagnating or even...        

Instant yes

The other day, a friend asked me for a favor. I gave him an instant yes. The instant yes is precious. It's earned, it doesn't last forever, it's easily abused. Not the yes of, "I'll look it over and if...        

Obvious or elegant?

A friend used to eat a food, out of a white generic can, that had one word on the label: MEAT. On the other hand, Vogue magazine isn't called, "That magazine with expensive dresses and skinny sad models". It's really...        

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