Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2207
Posts / Week:5.1
Archived Since:April 6, 2008

Blog Post Archive

"So simple it doesn't need instructions"

Eager (and less-talented) designers often get confused about this instruction, turning it into: "It doesn't have instructions, therefore it's simple. Consider a hotel shower. It has 11 things that might be dials, and five that actually are. The alert person,...        

Managing the gap

There's a space between where you are now and where you want to be, ought to be, are capable of being. A gap between your reality and your possibility. Imagine that space as a gulf or a chasm and you'll...        

"You can not make a spoon that's better than a spoon"

Umberto Eco said that when he was talking about the form of paper books. But I think it raises a challenge for just about anyone who seeks to do something truly great in the world of design (in any of...        

Singular isn't about scale

Tracy Chapman was outsold by the Doobie Brothers by 40:1. But the Doobie's aren't 40 times as singular an artist as she is. Lou Reed was outsold by Van Morrison at least 40:1. But again, our image and memory of...        

Living with what happens next

Most people are okay with living with the consequences of what happens. The hard part is living with our narrative about how it happened and why. If your plane is late and you miss the meeting and you don't close...        

The very same software

Something rare is happening, and it might not last long. Today, right now, anyone with a $300 laptop can use the very same tools as the people at the top of just about any industry. If you want to write,...        

Objections vs. excuses

Objections are healthy. When someone is being offered a new opportunity or product, it's not unusual for there to be objections. These are issues, the missing feature or unwanted element that's keeping us from saying, "yes." On the other hand,...        

A drop in the bucket

When you buy a glass of wine at a nice restaurant, it doesn't come in a beer stein. If it did, the 4 ounces would be dwarfed by the glass and you'd feel like your host was ungenerous. Closets, it...        

The second time you create that breakthrough

...it only takes a few minutes. Because it's not a breakthrough. Breakthroughs are slow because you don't know how to do it... Re-creation is fast, because you already know how. The art of the breakthrough is the practice of figuring...        

Defeat, defend or transform

Most new projects fall into one of three categories: You might seek to defeat the market leader, to enter as a challenger alternative. Your goal here is to cause someone to switch. Or you might seek to defend yourself against...    ...

The flip is elusive

For a generation after people realized that smoking would kill them, many smart, informed people still smoked. Then, many of them stopped. After discovering that an expensive luxury good is made out of the same materials as a cheaper alternative,...        

To earn our attention, there needs to be tension

The tension of how it might turn out. The tension of possibility. The tension of change. Telegrams used to charge by the word. Say what you need to say, there you go. But stories... stories work because we're not sure....        

Effort

What does it mean to 'try your best'? Or to put more effort into something than other organizations do? We often talk about trying, about effort and 110%, but it's mostly glib. The fact is, very few of us try...        

First chance, best chance

I love books. A perfected technology that's five hundred years old, a chance to hold and share and actually feel the weight of an idea. Here's a new project we've been working on: Four years ago we produced the Behemoth,...        

Good decisions (and sunk costs)

An anonymous friend sends you two tickets to Hamilton, showing on Broadway tomorrow night. On your way to the show, someone offers you $2,000 for the tickets. If you don't take the money and go to the show instead, how...        

Speed is relative

Take a time-traveling Ben Franklin for a ride in your Prius and you'll give him a heart attack. Meanwhile, you're driving down the highway while eating a muffin and texting at the same time. We can clearly get used to...        

The top of the pile

Every busy person has a pile. That's what makes them busy. And few busy people show up at work eagerly seeking more stuff they can add to the pile. Which means that when you interrupt a busy person with your...        

It's never been as easy to be an intellectual

Do you click through to see the underlying data? Are you aware of both the status quo and the argument against it? Have you done the reading? Are you comfortable asking, "why?" Do you know how it works? When someone...        

The computer, the network and the economy

Where did all the good jobs go? They didn’t head to other countries or even down the street. The good jobs I’m talking about are the ones that our parents were used to. Steady, consistent factory work. The sort of...        

No one is unreasonable

No one says, "I'm going to be unfair to this person today, brutal in fact, even though they don't deserve it or it's not helpful." Few people say, "I know that this person signed the contract and did what they...        

Copyright © 2015 Regator, LLC