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Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2731
Posts / Week:8.3
Archived Since:April 6, 2008

Blog Post Archive

A bigger logo?

The original reason for brands was to let the buyer know the source of the goods. "We made this," says the organization we trust when we buy something. Over time, though, brands have evolved into something we want other people...        

Trading favors

Those people who owe you—because you mowed their lawn, drove carpool, promoted their site, gave them advice, listened to you in the middle of the night—they will probably let you down. Favors aren't for trading, they wear out, they fade...        

This is ours

Last night on the bike path I passed a well-dressed citizen, walking along with a bottle of water. I was stunned to see him finish his water and hurl the bottle into the woods. I stopped and said, "Hey, please...        

The easy ride

We know what you want to accomplish. We know how you'd like everything to turn out. The real question is, "what are you willing to push through the dip for?" What are you willing to stand up for, bleed for,...        

Doing the hard things

One model of organization is to find something that you're good at and that's easy and straightforward and get paid for that. The other model is to seek out things that are insanely difficult and do those instead. Dave Ramsey...    ...

Brace for impact

I would imagine that there are certain situations, perhaps involving the martial arts, where bracing for impact is a good idea. The rest of the time, not so much. If your car is about to hit a tree at thirty...        

If you can't sell it, you can't build it

Architecture students bristle when Joshua Prince-Ramus tells them that they are entering a rhetorical profession. A great architect isn't one who draws good plans. A great architect gets great buildings built. Now, of course, the same thing is true for...        

Back to the drawing board

Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point. (HT to Neil).        

It's only high school if you let it

"I'll show them!" Creative people need fuel. Overcoming the resistance and quieting the lizard brain takes a lot of work. Often, we seek external forces to excite us, inspire us or push us to take the leap necessary to do...        

Same as it ever was

Here are two of the first photographic portraits ever taken, far more than a hundred years ago: They could have been taken with Instagram, no? I'm all in favor of self-driving cars and advanced robotics that will change everything. But...        

Where's your bumper?

If you spend just a few minutes listening to a great radio station, you'll know it's them. They've worked hard to make sure that the promos they run sound unique and welcome and friendly. You're home. People in radio call...        

Finding your peer group

Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're...       ...

Go first

Before you're asked. Before she asks for the memo, before the customer asks for a refund, before your co-worker asks for help. Volunteer. Offer. Imagine what the other person needs, an exercise in empathy that might become a habit.        

Two new videos

No content online is 'rare', but here are two presentations you might not have seen before:...from the Maker Faire, and here's a speech I did last year at Nearly Impossible in Brooklyn: Seth Godin | Nearly Impossible 2013 from...        

Weight thrown and the slippery slope

Sometimes it's fun or profitable to throw your weight around, to get customers or partners or students or the media or even local government agencies to do what you need them to do. Inevitably, weight throwers come to a fork...     ...

"I don't have any good ideas"

That's a common mantra among those that say that they want to leap, but haven't, and aren't, and won't. What they're actually saying is, "I don't have any ideas that are guaranteed to work, and not only that, are guaranteed...      ...

The special problem

Yes, it's possible that your particular challenge is unique, that your industry, your job situation, your set of circumstances is so one-of-a-kind that the general wisdom doesn't apply. And it's possible that your problem is so perfect and you are...        

When in doubt, re-read rule one

Rule one has two parts: a. the customer is always right b. if that's not true, it's unlikely that this person will remain your customer. If you need to explain to a customer that he's wrong, that everyone else has...        

Project management for work that matters

Resist the ad hoc. Announce that this is a project, and that it matters enough to be treated as one. The project needs a leader, a person who takes responsibility as opposed to waiting for it to be given. Write...        

Lessons from the Eiffel Tower

It was designed at home, on the kitchen table... by someone who didn't get their name on it Never been done before, not guaranteed to get built or to work It was criticized by hundreds of leading intellectuals and cultural...       ...

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