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Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:2830
Posts / Week:8.3
Archived Since:April 6, 2008

Blog Post Archive

Decoding Apple as a luxury tools company

Hundreds of years ago, Hermes and Louis Vuitton started out as luxury makers of tools. If you needed a saddle or a suitcase, they offered an extraordinary option, both elite and useful. Over time, they shifted gears, no longer competing...        

This is not a promotion

The internet and big media are wrestling with chokepoints. Cable TV companies, for example, are a natural monopoly in the home. Everyone only has one provider. If the provider has an argument with a TV network, they kick them off,...        

But what do you do?

Do you make your own paper? Do you start with wood pulp and mix and bleach and set and produce the sheets you use? My guess is that you save time (and a lot of money) and just go to...        

Solving the popular problem

"Do you know the head of FIFA?" "I have come up with a way to speed up airport security dramatically..." "How come the people in script development at Warner won't get back to me about my Matrix idea?" If you're...        

Munchausen by Proxy by Media

MBP is a particularly tragic form of child abuse. Parents or caregivers induce illness in their kids to get more attention. The thing is, the media does this to us all the time. (Actually, we've been doing it to ourselves,...       ...

Pitchcraft

When you present to a board, to potential investors, they ask themselves some questions about your new project: Is there a problem? Do I like the solution—is it free, instant and certain, or at least close enough to be interesting?...        

The dorm-room startup mindset

"Selling enough records to make another record." Rick Rubin started DefJam in his NYU dorm. Steve and I built TSR in Curtis Hall, and I went on to build my publishing business in my wife's dorm at NYU. It happens...        

Flags and mascots

They are tribal symbols. They're a beacon, a way we know where to assemble and where to hang out. But they are not us. They are not real. Just symbols. Don't win the game for the wolverine, don't root for...        

Handshakes and contracts, the future and the past

If you lease a car, borrow money for school or engage in some other complex transaction, there's a contract to sign. It's filled with rules and obligations, and the profit-maximizing finance organization does everything it can to do as little...        

Taking the plunge

Maybe that's the problem. Perhaps it's better to commit to wading instead. Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small. When you do a small thing, when you finish it, polish it, put it into the world, you've...        

Biggest vs. best

There's not much overlap. Regardless of how you measure 'best' (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), it's almost never present in the thing that is the most popular. The best restaurant, Seinfeld episode, political candidate, brand of beer, ski...        

"Desire is full of endless distances"

Just one more level on this game, she says. Once I get to level 68, I'll be done. Just one more tweak to the car, they beg. Once we bump up the mileage, we'll be done. Just one more lotion,...        

"Google it!"

The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online. No, the job is to personally and passionately make us care enough to look up the facts for...        

Famous to the family

There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter...        

"Let's go around the room"

If you say that in a meeting, you've failed. You've abdicated responsibility and just multiplied the time wasted by the number of people in the room. When we go around the room, everyone in the room spends the entire time...        

No one to say no

In a world that lacks so many traditional gatekeepers, there are fewer people than ever to say no to your project, your idea, your song. If you want to put it out there, go ahead. On the other hand, that...        

Put a frame around it

Wrap it in a bow Serve it on ice What's worth more, the frame or the poster? It turns out that a well-framed bit of graphics is often transformed, at least in the eyes of the person engaging with it....        

Avoiding magical thinking

There's a relationship that's easy to imagine but actually incorrect: We often come to the conclusion that in order to make something magical, we'll need magical events to occur to get there. Building a startup is hard. Publishing a great...        

Coming to San Francisco (+ podcasts)

On Wednesday, November 5, 2014, I'll be doing a small group master class in San Francisco for tech startups. I'll also be part of a fascinating series at the Metropolitan Museum of Art in New York on December 1. If...        

Line or staff?

The most urgent jobs tend to be line jobs. Profit and loss. Schedules to be drawn and honored. Projects to deliver. The line manager initiates. The line manager delivers. Staff jobs are important, no doubt about it. The staff keeps...        

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