Blog Profile / Seth Godin's Blog


URL :http://sethgodin.typepad.com/seths_blog/
Filed Under:Business & Finance / Marketing
Posts on Regator:1801
Posts / Week:4.8
Archived Since:April 6, 2008

Blog Post Archive

What happens when things go wrong?

Service resilience is too often overlooked. Most organizations don't even have a name for it, don't measure it, don't plan for it. I totally understand our focus on putting on a perfect show, on delighting people, on shipping an experience...        

The rejectionists

We can choose to define ourselves (our smarts, our brand, our character) on who rejects us. Or we can choose to focus on those that care enough to think we matter. Carrying around a list of everyone who thinks you're...        

Buzzer management

I started the quiz team at my high school. Alas, I didn't do so well at the tryouts, so I ended up as the coach, but we still made it to the finals. It took me thirty years to figure...        

A corollary to 'Too big to fail'

"Too big to listen." Great organizations listen to our frustrations, our hopes and our dreams. Alas, when a company gets big enough, it starts to listen to the requirements of its shareholders and its best-paid executives instead. Too big to...        

Pugilists

Fighters and pugilists are different. The fighter fights when she has to, when she's cornered, when someone or something she truly believes in is threatened. It's urgent and it's personal. The pugilist, on the other hand, skirmishes for fun. The...        

Pulling a hat out of a rabbit

It's tempting to do what's been done before, certain in the belief that if you do it, it'll be a little better and a little more popular, merely because you're the one doing it. In fact, though, that's unlikely. You'll...        

The tragedy of small expectations (and the trap of false dreams)

Ask a hundred students at Harvard Business School if they expect to be up for a good job when they graduate, and all of them will say "yes." Ask a bright ten-year old girl if she expects to have a...        

"Did you win?"

A far better question to ask (the student, the athlete, the salesperson, the programmer...) is, "what did you learn?" Learning compounds. Usually more reliably than winning does.        

New times call for new decisions

Those critical choices you made then, they were based on what you knew about the world as it was. But now, you know more and the world is different. So why spend so much time defending those choices? We don't...        

The problem with holding a grudge

...is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as...        

You will rarely guess/create/cause #1

The breakthrough pop hit is so unpredictable that it's basically random. You will always do better with a rational portfolio of second and third place reliable staples than you will in chasing whatever you guess that pop culture will want...        

Kneejerks

Just about all the ranting we hear is tribal. "He's not one of us, he's wrong." Or, the flipside, "He's on our team, he's right, you're blowing this out of proportion." The most powerful thing we can do to earn...        

How, why and the other thing

Almost all the inputs, advice and resources available are about how. How to write better copy, how to code, how to manage, how to get people to do what you want, how to lose weight, how to get ahead... Far...        

Plenty more

One of the critical decisions of every career: "Well, there's plenty more to do, I'll do the least I can here and then move on to the next one." vs. "I only get to do this one, once. So I'll...        

Abandoning perfection

It's possible you work in an industry built on perfect. That you're a scrub nurse in the OR, or an air traffic controller or even in charge of compliance at a nuclear power plant. The rest of us, though, are...        

Overpriced

Things that are going up in value almost always appear to be overpriced. Real estate, fine art and start up investments have something in common: the good ones always seem too expensive when we have a chance to buy them....        

A good bucket brigade

We can get more done, if we care enough. And trust enough. From the brilliant Cory Doctorow's award-winning novella: I love a good bucket brigade, but they’re surprisingly hard to find. A good bucket brigade is where you accept your...        

The unknowable path

...might also be the right one. The fact that your path is unknowable may be precisely why it's the right path. The alternative, which is following the well-lit path, offers little in the way of magic. If you choose to...        

Every marketing challenge revolves around these questions

WHO are you trying to reach? (If the answer is 'everyone', start over.) HOW will they become aware of what you have to offer? WHAT story are you telling/living/spreading? DOES that story resonate with the worldview these people already have?...        

Overcoming the extraction mindset

For generations, places with significant oil production have developed a different culture than other places. This extraction mindset occurs in environments where profits are taken from a captive resource. It doesn't matter if it's coal, tickets or tuition, the mindset...        

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