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Blog Profile / 5 Blogs Before Lunch


URL :http://daveibsen.typepad.com/5_blogs_before_lunch/
Filed Under:Marketing / Advertising
Posts on Regator:2147
Posts / Week:6.4
Archived Since:April 7, 2008

Blog Post Archive

Starbucks to open new chain of Juice Bars, hoping to encourage a daily detox, as well as a daily caffeine fix

Starbucks is planning to launch a new brand with a health and wellness focus, in a head-on attack to Jamba Juice. The cornerstone of the new effort comes from the acquisition of Evolution Fresh, a small Southern California-based upscale fruit...

Nickelodeon to launch primetime programming for working moms. Set your channel favorites to "NickMom"

Nickelodeon is launching a new slate of evening programming targeted at moms. Apparently, the Mom's witching hour(s) is 9pm to 1am--after they come home from work, and settle the kids into bed (or doing homework).The old fashioned broadcast networks used...

A Gleeful protest: Two "watchdog" organizations find an opportunity to promote themselves by criticizing tonight's episode of Glee

Two conservative organizations are making a stink about an episode of the TV series Glee. Of course, the fact that they're raising a ruckus in advance of the airing of the show (tonight at 8pm on Fox) only goes to...

Time for an upgrade: Ford offers a software fix on a flash drive for MyFord Touch users

The Ford Motor Company has been using a digital-dashboard-control system—called MyFord Touch in many of its models the last couple of years. And now, it is time for an upgrade. Just like an upgrade to your PC's operating system, or....

Wells Fargo to launch Abbot Downing, the bank for the 1%

Wells Fargo is set to open a new bank for those with $50 million to invest. You know, what the Occupy movement calls "the 1%." The bank will be called Abbot Downing, named after a 19th century custom carriage builder...

Occupy Wall Street crowdfunds a television advertising buy

Occupy Wall Street is planning to broadcast their message on cable television to help Americans to better understand what they are protesting. Through a crowdfunded media buy, supporters of the Occupy movement will spend around $6,000 on more than 100...

Daylife: Simplifying the complexity of managing published content

The traditional role of marketing within organizations has been blown to smithereens with the advent of digital publishing and social media. We are now content publishers across multiple platforms. We must author and manage content across audiences and all sorts...

New Campari calendar takes on the end of the world in 2012

The folks at Campari--the spirits company, have unveiled a beautiful calendar with a tongue-in-cheek theme. The 13th edition of the official Campari Calendar is entitled "It’s the end of the world, baby!" taking its inspiration from the hypothetical prediction that,...

Best political ad of all time: San Francisco Mayor Ed Lee Is...2 LEGIT 2 QUIT featuring MC Hammer, Brian Wilson, will.i.am, Ashkon, Biz Stone and Willie Brown

Ed Lee was installed as an interim mayor of San Francisco. He's now running to be elected mayor. This is perhaps the best political ad of all time. (hat tip to Trevor H).

Visa and MasterCard want to target advertising based on personal credit card transaction histories

I recently received a phone call from my bank. They suspected that my credit card was being used in a fraudulent fashion. The security question they asked? "In what county is 1552 Coastal Road." I was stymied. Then I remembered...

The Pivot Conference rose to the occasion

This year's Pivot Conference theme was "The rise of the social consumer" and they demonstrated, via an extremely well curated event by Brian Solis, that the social consumer has risen to a mature state, and is here to stay. The...

The ultimate outdoor board: Advertising on the exterior of a Spirit Airlines plane will cost you a cool $14 million

When it comes to airports and airlines, nothing is off limits when it comes to advertising. From sponsored tray tables and seat-backs, to Zappos' deal to plaster the bottom of the TSA trays with branded content, every inch of the...

John Travolta tries to book a table at KFC

Who would call up a KFC and ask to reserve a table? John Travolta, that's who. The actor apparently got a little saturday night fever for some finger-lickin-good chicken while attending a Scientology event in Sussex, England recently. It seems...

One Million Moms getting their panties in a bunch over Schweddy Balls

There are always haters out there who try to spoil all the fun. Case in point, One Million Moms--an organization out of Mississippi (and a division of the American Family Association), doesn't like one of Ben & Jerry's newest ice...

My voice as a social consumer; being heard at the Pivot Conference

Rocky McGredy and I are in New York this week @ the Pivot Conference. Here are some observations from @rockymcg Well, it’s day 2 of Pivot Con and we’re a little late.... but that’s okay! We still made the first...

Hulu pulls its "for sale" sign off the front lawn. Now what?

For anyone who's put their house on the market over the last couple of years, you know the feeling--the anticipation of multiple bids and an immediately sale, tempered by the reality of price slashes and no offers. The owners of...

PepsiCo turns to yogurt as it seeks to "snackifying'' beverages and "drinkifying'' snacks

PepsiCo has been trying to accelerate the growth of their nutrition portfolio, aiming to more than double its revenue from nutritious drinks and snacks to $30 billion by 2020. Currently, most of PepsiCo's sales remain skewed toward less healthy products,...

Wikia hires new CEO and SVP of Marketing, and expects big growth

Wikia, the famous user-generated web publisher founded by Jimmy Wales, has a new CEO and SVP of Marketing. The company says that the decision to hire Craig Palmer and Jennifer Betka will have a dramatic impact on the brand and...

Your PR agency may soon be asking for "proof of insurance"

Chartis, the property-casualty subsidiary of AIG has introduced an insurance product for companies facing potential crisis management needs. "ReputationGuard," is a policy for crisis-stricken companies brought to you by the company that knows a thing or two about PR crisis....

Wódka Vodka delivers "Movie Star Quality, Reality Star Pricing"

Wódka Vodka is positioning themselves in the "affordable luxury spirits segment," offering an ultra-premium, authentic rye vodka within a single-digit price point. To tie into this positioning, Wódka just launched a new tongue-in-cheek $1M dollar outdoor campaign with the tagline...

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