Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:13102
Posts / Week:27
Archived Since:April 7, 2008

Blog Post Archive

Muh-Tay-Zik Hof-Fer Bulks Up Its Leadership Team With 3 Key Hires

38 minutes agoMedia / Media Industry News : Adweek

San Francisco-based agency Muh-tay-zik Hof-fer has three new hires to announce today, all aimed at rounding out the agency's leadership team. At the beginning of the year the agency elevated four of its executives-including director of creative services, Katy Aquino and director of media, Eric Perko-to partners. The agency announced today that it has hired...

Here’s One Way Snapchat Plans to Make Mobile Revenue Outside of Its Own Advertising

In June, Snapchat acquired location-based data company Placed to beef up its measurement tools that help advertisers know if their digital ads actually persuaded someone to a store. Now, a new campaign for STX Entertainment gives a peek at how Placed will become a revenue opportunity for Snap. While Placed is run independently and has...

Larry David Made Another Season of Curb Your Enthusiasm Because He Was Tired of Being Asked About It

To everyone who asked Larry David over the past six years whether he would make another season of Curb Your Enthusiasm: Congratulations; you wore him down. David told reporters at the Television Critics Association's summer press tour in L.A. that he decided to make Season 9 of Curb, which premieres Oct. 1 on HBO, in...

HBO Sets 2 Jon Stewart Specials and Defends Its Controversial Modern-Day Slavery Drama

Two months after pulling the plug on its long-in-the-works animated project with Jon Stewart, HBO has set two specials with the former Daily Show host. Stewart will appear in his first stand-up special in 21 years for the network and will also host the annual Night of Too Many Stars benefit for Next for Autism,...

Facebook Raked in $9.16 Billion in Ad Revenue in the Second Quarter of 2017

Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47 percent increase over the same quarter last year. In its quarterly earnings report released today, the social giant beat analysts' expectations with a total revenue of $9.3 billion--an increase of 45 percent year-over-year. Mobile now makes up around 87 percent...

Twitter’s Notifications Tab Just Got Much More Crowded

Twitter quietly tweaked its notifications tab in its flagship iOS and Android applications and the web. Twitter confirmed the update to Social Pro Daily, saying that it began testing the additional notifications with "certain types of users" last year before launching the feature to all iOS, Android and web users last week. The social network...

Fusion TV-led Creative Thread Foundation Aims to Increase Diversity in Media & Entertainment

You can talking about wanting a more inclusive media and entertainment scene, or you can work to create a more inclusive media and entertainment scene. Today, more than 60 organizations joined together and announced their plan for doing just that with the introduction of the Creative Thread Foundation. The foundation will be headed up by...

These 39 Trends Are Ruling Back to School (and Work) on Pinterest

Like it or not, retailers' back-to-school promotions are rearing their ugly heads, and Pinterest dug into ideas that have been popular in searches and saves for its 2017 Back to School Report. Pinterest said in an email to Social Pro Daily that 11 million U.S. users saved nearly 45 million back-to-school-related ideas in 2016. The...

Time Inc. Is Planning to Sell Coastal Living, Sunset and Golf

If Time Inc.'s intended sale of a majority stake in Essence sent mixed signals about what Time Inc. considers a "core asset" (Essence is core, according to Time Inc. CEO Rich Battista), Time Inc.'s plans for Coastal Living, Sunset and Golf do not. As Bloomberg's Gerry Smith reported yesterday, Time Inc. is considering a potential...

Traverse City Bakery Cooks Up Another Batch of Treats Named in Honor of Attending Film Festival Celebrities

The 2017 edition of the Traverse City Film Festival, an event founded by Michael Moore, kicked off last night with a gala screening of Ken Loach's latest drama I, Daniel Blake. For local business Morsel's Espresso and Edibles, the July 25-30 event means it's also time to add a few more cleverly named sweet treats...

Sony and Warner Bros. Hype Summer Blockbusters as Ad Spending Dips

Odds are you've been seeing a lot of movie trailers lately. After rebounding from a lull in the first full week of July, spending on national broadcast placement for new creative was down once again last week. 477 advertisers devoted $85 million to such placement for new ads, according to Kantar Media, down 14 percent...

Google’s Trusted Contacts App Now Lets iOS Users Share Their Locations

Following the launch of the Trusted Contacts application on Android in December 2016, Google released the personal safety app on iOS devices. The app allows users to share their location with "trusted" contacts even if they're offline or are unable to get to their devices. With the Trusted Contacts app, users can mark specific contacts...

2 Headline Puns and 1 Unfortunate Golf Course Misread

Via Alex Myers, a senior writer for Golf Digest magazine, comes a reminder than in this wired world, not all things have fully crossed over the Atlantic. Ah, Jim. Jim, Jim, Jim. You've made a right tit of yourself here, haven't you Jim? pic.twitter.com/IrwBFeddEE -- Michael McEwan (@MMcEwanBunkered) July 25, 2017 Above is a letter-to-the-editor...

Glen Luchford’s Gorgeous, Delightfully Weird New Ad for Gucci Is a Striking Homage to Star Trek

Costume designers working on television shows and films set sometime in the future have given audiences some strange yet goofy yet brilliant (see: Back to the Future and Nike) ideas when it comes to future fashion. And some of the best costume work we've seen has come from Star Trek, so it seems fitting that...

2 Trumps Make The Hill’s Annual 50 Most Beautiful List

There's something different about this year's 50 Most Beautiful list. The Hill dispensed with its traditional ranking system for its 50 favored faces, going instead with a presentation in alphabetical order. There are things that are not so different. Like Michelle Obama before her, Melania Trump made the list in her capacity as first...

Why Ogilvy Is Helping Clients Like Brand USA Transform in the Digital Era

The presence of a CMO who is also ultra tech savvy--a CMTO--is becoming more commonplace in brands and agencies as both sides think about changing the customer experience. This week Ogilvy is presenting its insights alongside client Brand USA, the tourism arm of the U.S., at the annual ColorComm conference. Adweek got a brief look...

The ’80s Are Back, and They’ve Got ‘Hungry Eyes’ for Your Streaming Options in This Gloriously Weird Ad

In the 1980s, you were lucky if you could afford a VHS player, much less more than a handful of movies to play on it. So it's understandable that a visitor from those days of finite entertainment would be impressed with 2017's wide array of options. Streaming service Stan Australia brings that idea to life...

5 Things to Think About When Moving From Managed to Self-Service Social

Critical to success in digital marketing is using the right tools--and there's no shortage of vendors looking to fill the gaps for digital agencies. The hodgepodge of marketing technologies that make up the agency's tech stack requires a constant process of evaluation and negotiation to keep the overall solution filled with the best tools for...

U2’s Adam Clayton Takes Out an Ad in The Irish Times

"Want to thank the Arch of bishop for the lend of the hall," Bono began over the weekend from the stage at Dublin's Croke Park. "Here we are off Jones Road, Hill 16. C'mon!" U2 is currently in the midst of a European tour swing through France, the Netherlands and Belgium before an August break...

Netflix’s Latest Hit Series Is a Boring, Soothing Japanese Reality Show

Reality shows today tend to be loud, drunken displays of rudeness set in the context of some kind of ruthless competition. Think of early seasons of Real World on MTV, with wild cards like Puck in San Francisco, or Flavor of Love with Flavor Flav on VH1, shows in which each season somehow had bigger...

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