Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:14303
Posts / Week:28.8
Archived Since:April 7, 2008

Blog Post Archive

Here’s What Marketers Need to Know About Voice Search

It's one thing to build a useful voice skill or app, but quite another for consumers to actually find it. That's because people need to know a particular skill or app exists before they can use it, and today's voice discovery tools are about as basic as a Yahoo search circa 1995. Amazon publishes a...

How Brands Are Using AR to Engage Consumers and Measure Results

In the span of a few seconds, Patr?n's new augmented reality app creates a miniature hacienda on iPhones that replicates the distillery in Jalisco, Mexico, where the brand's tequila is made--complete with a virtual bartender and a tiny agave field. At first glance, The Patr?n Experience--one of many branded apps built using Apple's recently launched...

Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain

As vp of emerging experiences at digital shop Rain, Greg Hedges' job is to stay abreast of up-and-coming technologies like AR, VR and voice and vet them for brands like Campbell's, Starbucks and Walmart. As Rain's eighth hire in 2011--the agency now has 70 employees in New York, Utah and Nicaragua--Hedges has seen lots of...

GYK Antler’s Independent Spirit Shapes Its Client Work

GYK Antler is a New England-based shop that operates under New Hampshire's "Live Free or Die" motto. "Many of the brands we work with have the same kind of independent spirit," said CEO and president Travis York, a Granite State native who has spent the past decade helping to shape the shop into a digital-first,...

Kate Lanphear Named Creative Director of Marie Claire

Kate Lanphear has been named creative director of Hearst Magazine's Marie Claire, replacing Nina Garcia who was recently named editor in chief of ELLE. "Kate is one of the most creative, stylish, sought after talents in fashion today," said Marie Claire editor in chief Anne Fulenwider, announcing the hire. "Her discerning eye for smart style...

2 More Agencies Launch Experiential Divisions to Meet Rising Client Demand

As marketers increasingly move to reach distracted consumers through in-person experiential marketing activations, more and more brands expect their agency partners to follow along. The list of shops launching their experiential divisions grows longer by the day, and its growth shows no signs of slowing down. The numbers strongly support this trend. According to research...

LinkedIn Linked Up With Smartphone Maker Huawei

LinkedIn announced that it is now integrated with the Emui 8 Android operating system for smartphones from Huawei. Huawei smartphone users with the new Emui 8 OS will be able to connect directly to their LinkedIn accounts, and profile information on their contacts will be directly integrated into the address books on their devices. The...

Facebook: Here’s How to See Who You’ve Unfollowed on Mobile

Have you ever wanted to see a list of the Facebook friends, pages and groups you've unfollowed? Our guide will show you how to access this list within the Facebook mobile application, and how to re-follow friends, pages and groups once you're there. Note: These screenshots were captured in the Facebook app on iOS. Step...

Digital Parenting Resource BabyCenter Is Launching Its Own Roku Channel

BabyCenter provides pregnancy and parenting resources to more than 49 million parents each month. And it's continuing to expand into new technologies. Last year, BabyCenter launched the first Amazon Alexa voice skill for expectant parents called "My Pregnancy." Today the company, which is a part of the Johnson & Johnson family, is announcing its own...

Facebook Is Taking Aim at LinkedIn Again By Testing a Résumé Feature

Facebook continued to encroach into traditional LinkedIn territory with its test of a r?sum? feature. Jane Manchun Wong, a computer science undergrad at the University of Massachusetts Dartmouth, shared screenshots of the feature with The Next Web director of social media Matt Navarra. New! Facebook is testing a Resume / CV feature for job hunters...

Blade Runner 2049 Is a Good Movie. Why Wasn’t It a Box Office Hit?

For the second weekend in a row, Blade Runner 2049 underperformed at the box office. While it was the top movie in its opening frame of Oct. 6-8, it took in only about $33 million, well under the $40-50 million that had been forecast. This weekend, it slipped to the No. 2 slot, dropping by...

Weinstein Co. Receives Emergency Investment From, and Begins Sales Talks With, Colony Capital

The flailing Weinstein Co. announced today that it has received an emergency cash infusion from Colony Capital, and is in negotiations to sell "a significant portion" of its assets to the international investment firm. Mounting rape and sexual assault charges against co-founder Harvey Weinstein has left the brand increasingly radioactive, as companies reassess deals with...

British Fashion Brand Jigsaw Bucks Xenophobia With Pro-Immigrant Ads

A British fashion brand is meeting anti-foreign sentiment in that country with a campaign celebrating immigration and diversity. Jigsaw's new subway ads feature models from a range of ethnic backgrounds wearing the designer's 2017 fall/winter collection under a simple headline--a heart icon, and the word immigration. Show More Summary

Havas Uses Bad Haircuts and a Sloth to Introduce Bed-in-a-Box Brand Tulo

Bowl haircuts. T.P. made of sandpaper. An adorably creepy sloth. All of these elements, plus an obnoxious emoji, come together in silly new spots from Havas. What are they advertising? Tulo, the new bed-in-box brand from retailer Mattress Firm, of course! "We're hoping this work breaks through by showing consumers what life would be like...

Why Instagram Tweaked the Call-to-Action Bar on Sponsored Posts

Instagram Monday introduced a small change to its call-to-action bar. Rather than defaulting to blue, the CTA bar will appear in colors that complement the content in sponsored posts. Instagram said in an email to Social Pro Daily explaining the change, "We wanted to strip the noise from surfaces where content should be the focus,...

Hinge Tells Charming Dating Stories in Long-Copy, Site-Specific Ads in NYC

Dating app Hinge's new out-of-home campaign in New York City is deceptively simple. There's more going on than initially meets the eye--including data mining behind the scenes, copywriting that cleverly embodies the brand promise, and contextual placement that should bring a smile to those who encounter the work. Hinge differs from rivals like Tinder in...

What Facebook and Instagram Synergy Means for Influencer Marketing

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that Facebook is using both platforms to increase overall user engagement. At...

This Emotional World Food Day PSA Reminds Us That Hunger Has No Face

According to the USDA, more than 41 million Americans--including 13 million children--go hungry each day. In honor of World Food Day, Feeding America released an extended PSA that's sure to tug on a few heartstrings while reminding viewers that hunger is not limited to any one group. Chances are it has at some point affected...

Venmo Wants to Turn Its Brand Into a Verb, Just Like Google

Google, Instagram and Netflix all have one thing in common: They are brands that have become so synonymous with the industries that they specialize in that they've become verbs. PayPal's Venmo wants in on that space too and it's launching a campaign called "Blank Me" today that puts a fun twist on its peer-to-peer payment...

Rent the Runway’s National Campaign Wants You to Convert Your Closet Into Anything You Want

Think of all the things you could do with your closet if you didn't have to waste the space storing all of those pesky clothes that you don't even really wear. You could convert that closet into meditation space or a little cocktail or coffee bar--the options are pretty endless (depending on the size of...

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