Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:15558
Posts / Week:30.5
Archived Since:April 7, 2008

Blog Post Archive

Who Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing Theories

We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra puts storytelling in sharp focus for Francis Coppola's winery in "The Red Stain," a 10-minute brand film that debuted Friday at the...

Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign

Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called "Start Something Priceless," the new effort is meant to inspire people to do something they have always wanted...

NBC In Talks to Secure White House Interview on Super Bowl Sunday

NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have been conversations between NBC News and the White House about a conversation format, the timing, the location, those sorts...

This Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular Cancer

We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention. Here's the Colombian League Against Cancer's approach. It might not be the most imaginative, but we like how the act of...

The Facebook Community Boost Show Is Set to Hit the Road

After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost program, which was originally announced last November. Facebook Community Boost is aimed at helping small businesses in the U.S. grow and...

Bose Names WPP Global Agency Partner Across Creative, Media and Digital Marketing

After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a "custom-built team" of WPP shops, which were not specifically identified. Bose declined further comment and WPP deferred back to the client. The review spanned several months and the...

High School Basketball Will Now Be Livestreamed on Twitter Thanks to Gatorade and Intersport

High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by both players and coaches. In fact, in August 2016, the NCAA changed its rules to allow coaches to like and retweet...

YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That's continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this year, there's a new twist: Creative agencies were tasked with telling classic tales, from Cinderella to Rumplestiltskin, in the six-second format. "Last...

Can a Water Called Liquid Death Beat the Energy Drinks at Their Own Game?

It's jarring to see a water brand called Liquid Death. But what if it's actually just right for the times--appealing to young people in the brand language they tend to like, but promoting a healthier product, which they also increasingly value? Mike Cessario, a West Coast agency creative, created Liquid Death last year as a...

Duplass Brothers’ Creative Shop Donut Expands Reach to New York

Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast--setting up shop in New York. The agency hired Sarah Dale to lead the New York office, naming her chief commercial officer. Dale was formerly the vice president of digital and content at...

Samsung and VML Poland Win Adweek’s Grand Arc Award

Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later by way of Samsung's Galaxy S8 and Gear VR goggles. The brand and its agency VML Poland won...

NASA Brought Mars to Earth at This Year’s CES

The Consumer Electronics Show is meant to display the future of humanity. There's a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it "smart." But for a small band of operators, there's a bigger mission: getting people to look to the heavens and get excited...

Overcoming the Fragility of Trust in Today’s Connected World

In today's world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well? I attended the Family Online Safety Institute's annual conference in Washington, D.C., last November, where a great deal of the research centered around...

HGTV Launched a Design Assistant Facebook Messenger Bot

Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users to access decorating tips related to specific rooms, browse trends based on style type and project and save galleries for easier access later on. Users...

Mars Puts $745 Million Global Media Business in Review, Looks to Consolidate With One Agency

Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity. Since 2014, WPP's MediaCom has handled global media planning for Mars, with the...

Huge President and CMO Jumps to Mattress Company Casper

Jeff Brooks, formerly president and chief marketing officer of digital agency Huge, has gone client-side, joining mattress company, and Huge client, Casper as CMO. Casper named Huge as its creative agency of record late last year. "I've appreciated the product as a customer, admired the brand as a consumer, and can't wait to take the...

Taco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never Sold Fries

Ever wonder why Taco Bell doesn't sell fries? That question sets off Josh Duhamel on a epic quest in the brand's new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits every thriller trope with aplomb, and making the big bad...

KFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in America Today

Remember when Don Draper's had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC's "Comfort Zone," a hallucinogenic new campaign by Wieden + Kennedy that suggests--by playing around with the tropes of meditation--that KFC's Pot Pie is just the...

How Fox Is Using the Post-NFC Championship Slot, Its Most Valuable Real Estate in 2018

As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory slot to debut hits like Young Sheldon, Kevin Can Wait and Scorpion, while NBC relies on The Voice to funnel viewers to the premieres...

3 Ways Voice AI Will Change the Way We Shop in 2018

I've seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sales. When I was at Apple in 2011, the company was redefining the concept of...

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