Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:12214
Posts / Week:25.6
Archived Since:April 7, 2008

Blog Post Archive

Washington Post’s New Video Series Takes Its Inspiration From the Haters

Don't read the comments is advice that many digital-age writers heed completely, but for the Washington Post opinion writers participating in WaPo's new, multiplatform video series, that's not an option. Not only are they reading and responding to the comments, they're doing it out loud, on film, in videos that will appear weekly. Different Opinion...

Mad Magazine Gets a Jump on the Jared Kushner News Cycle

As any and all who work in the long-lead-time production environment of print magazines know, sometimes you get lucky. A day before The Washington Post's big Friday scoop about Jared Kushner, The Washington Times previewed the next cover of Mad magazine. For the August issue, Mad editor in chief John Ficarra and co. have transformed...

It Was Just Revealed Snap Bought a Drones Startup, But That Doesn’t Mean It’s Getting Into Flying Robots

Can drones wear video-recording sunglasses? Perhaps that's a look we'll see in the future--or not. BuzzFeed News story reported on Friday evening that Snap bought Ctrl Me Robotics, a Los Angeles-based, drones-making startup. Variety then ran a story that said the acquisition occurred late last year. Both publications are characterizing the price tag as less...

We’ll Always Have This Hailey Baldwin Paris Photo

For two days in March, 20-year-old Hailey Baldwin and famed 73-year-old photographer Gilles Bensimon lit up the City of Lights. The results of their work, styled by Caroline Christiansson, adorn the cover and lead feature of Maxim magazine's annual "Hot 100" issue, scheduled to hit newsstands Tuesday May 30. It's important to note that except...

Nicholas Fabiano, Some Spider’s New Creative Director, on How to Make Branded Content Memorable

Nicholas Fabiano, the recently installed creative director for Some Spider Studios, has a vision for what he wants to accomplish with branded advertising at Some Spider, publisher of Scary Mommy and Cafe. "I think it's very important these stories can stand the test of time," he tells Fishbowl. "In our modern world of fast content,...

Survey Suggests American Voters Have More in Common Than You Might Think

Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Roots Analytics, a firm co-founded by former Mitt Romney campaign director of data science Alex Lundry, conducted a survey of 5,981 American voters from...

A Struggling Mitsubishi Places Its $95 Million U.S. Ad Business in Review

Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate. The news comes approximately one year after a mileage scandal rocked the Japanese company and just under seven years after its last review, which saw 180LA beat out Cutwater and Barrie D'Rozario Murphy for the business with Schematic...

As Ad Fraud Seems to Be on the Decline, Airbnb and Pepsi Say They’re Seeing Less of It

Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it's still an ongoing battle they're paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot...

Twitter Kit 3 Brings Improved Sharing, Authorization to App Developers

Twitter announced the release of Twitter Kit 3, the newest version of its Twitter Kit software-development kit for application developers. Twitter Kit originally launched as a component of the social network's Fabric, platform, and product manager Ben Ward detailed the SDK's new features in a blog post: Users can share links, images and videos directly...

Facebook: Here’s How to Prevent Other Users From Viewing Your Friends List

Have you ever looked at the many privacy options Facebook offers its users? One of these options allows users to prevent non-friends, or even their own friends, from viewing their full Facebook friends list. If this is something you're interested in doing, our guide will show you how to change this privacy setting in the...

Quartz Adds 3

Quartz has added three members to its team, all based out of different locations. Youyou Zhou joins the New York office on May 30 as a visual journalist. She joins from the Associated Press, where she was a digital news developer, focusing on design and graphics for AP's campaign-related coverage during the 2016 election season....

9 Particularly Fascinating Digital Marketing Stats From This Week

Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting. 1. AR booms Digi-Capital's report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021. 2. Fraud falls There's actually good news...

Facebook Advertisers Can Now Create Lookalike Audiences Based on Customer Lifetime Value

Facebook has incorporated customer lifetime value into its custom audiences, thereby enabling advertisers to create lookalike audiences using that information. Reader Chris Ruberg, digital marketing specialist at Affinitiv, shared the screenshots below with Social Pro Daily.

Twitter Is Celebrating Ramadan With Emoji, Periscope Hearts and a TV Guide Bot

The Muslim holy month of Ramadan begins Friday and runs through Saturday, June 24, and Twitter is helping users celebrate with special emoji, custom Periscope hearts and a Ramadan TV guide bot in the Middle East. Kinda Ibrahim, Twitter's media partnerships director for the Middle East and North Africa, shared details on the social network's...

British Rapper Bossman Birdie Co-Opts a Newsstand’s Worth of Magazine Covers

This is a lot of fun. For his latest music video "Walk the Walk," Tottenham's Bossman Birdie starts out as if he is doing a cover shoot for a magazine. Only, that magazine turns out to be a whole bunch of different magazines, with playfully re-imagined titles and some winks as well to famous cover...

Ikea Packages Instructions With Its Blue Bag on How to Cut It Into Other Useful Products

Ikea's top designer spoke in Amsterdam this week about the company's commitment to sustainability. Well, here's a fun example. In Dubai, the retailer started including instruction kits with its iconic blue Frakta bag, showing people how to give it a second life--as a baby bib, an apron, a picnic mats or even a pet raincoat...

House Industries’ Fonts Have Added Style, Swagger and Strangeness to What We Buy for 2 Decades

One afternoon in 2010, Andy Cruz got home, checked his voicemail and heard the sort of thing that most designers only dream of. It went like this: "Hi. This is Jimmy Kimmel. Sorry for bothering you at home. I just wanted to talk to you about designing a logo for my show." For a moment,...

Social Media and Home Protection: 3 Tips to Stay Safe While Sharing

Daily social media activities can expose us to another more displeasing world of stalkers, burglars and other nefarious people. To stay safe, we'll need to be more vigilant about what we share and how we share it. From ideas, thoughts, inspirational messages and photos, right to the short pieces that we caption "#NoteToSelf," we like...

Condé Nast Veteran Heads South to Serve as Garden & Gun Magazine’s First CFO

In March, Garden & Gun celebrated its 10th anniversary. At its online store Mercantile & Co, there are truly Southern items, such as a $425 Turkey Call, featuring a trumpet "hand-turned from a combination of certified pre-banned elephant ivory and African Water Buffalo horn." And on the event side, G&G will close out 2017 with...

Back-to-Back Baseball for Twitter: Livestreamed MLB Games Tuesdays, New Show Wednesdays

Friday night's visit by the Texas Rangers to the Toronto Blue Jays marks the last Friday-night livestreamed Major League Baseball game on Twitter before its package shifts to Tuesday nights, and the social network also announced a three-hour MLB program to be livestreamed on Wednesday nights. Twitter and MLB announced a livestreaming pact last July,...

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