Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:5197
Posts / Week:13.5
Archived Since:April 7, 2008

Blog Post Archive

Why Shepard Smith Doesn't Like to Talk About Hurricane Katrina—or Brian Williams

Specs Current gig Chief news anchor and managing editor of breaking news at Fox News Channel Twitter @ShepNewsTeam Age 51 Adweek: It's been 10 years since you reported on Hurricane Katrina in New Orleans. Is there part of what you saw that doesn't go away? Shepard Smith: I don't like thinking about it. Show More Summary

Code and Theory Brings Brands Into the Present From a Century-Old Space

It’s fitting that the shop that gave a digital face-lift to some of media’s most legendary brands—Vogue among them—chose an office space with historic roots. Code and Theory’s New York HQ, in a Joseph Astor-built landmark, includes the building’s original library (dating back to 1913) and once housed Andy Warhol’s Interview magazine. Show More Summary

'Milk' Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance Black tossed down the gauntlet for LGBT rights—and he's been a tireless fighter for the cause ever since. Show More Summary

FX Snatches Up the TV Rights to Air Straight Outta Compton

Though it's not clear how much of the 147 minutes FX will be able to show on basic cable, the company said today it has acquired exclusive U.S. commercial television premiere rights to Straight Outta Compton. The biopic about late-1980s/early-1990s hip-hop group N.W.A—which launched the careers of Ice Cube and Dr. Show More Summary

BuzzFeed Plans to Bring Its Brand of Viral Journalism to Japan

BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan. Greg Coleman, BuzzFeed president, wrote on a...Show More Summary

This Oregon Newspaper Is Looking for a Marijuana Critic

With Oregon becoming the latest state to legalize recreational marijuana last month, Portland's major daily newspaper is looking to grow its cannabis coverage. Last week, The Oregonian, the oldest continuously published newspaper onShow More Summary

7 Digital Marketing Stats That Caught Our Eye in the Last Week

It's been another intriguing week in the world of digital marketing data. We learned that livestreaming is quickly coming of age, and mobile advertising continues to explode. Here are seven stats that really grabbed our attention: 1....Show More Summary

Fans Win in This Dunkin' Donuts Contest When MLB Teams Score a Lot of Runs

Fans can step up to the plate for a chance to win prizes every Tuesday during Major League Baseball's regular season thanks to an online contest developed by Hill Holliday for Dunkin' Donuts. Early each week, MLB and its teams use the #MLBRunsOnDD hashtag on social media to drive fans to a contest page. Show More Summary

4 Major Publishers Can Now Put Ads in Their Online Comment Sections

It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a...Show More Summary

Ad of the Day: Norm Macdonald Is Colonel Sanders, as KFC Campaign Quickly Gets Meta

Darrell Hammond out, Norm Macdonald in. Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably off-kilter—both reverent and tongue-in-cheek—as the chicken chain's founder. Show More Summary

These Are the Top 6 Trends Shaping Video Content Today

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the focus is shifting to new video formats—everything...Show More Summary

Can Digital Shops Survive the Branded Content Boom?

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced to adapt. Over the past two months, CNN, AOL...Show More Summary

Which Networks' Data Platforms Do Media Buyers Actually Like?

Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys. Now that upfront business has finally wrapped, we asked several buyers to anonymously review the networks' individual data offerings and separate the contenders from the pretenders. Show More Summary

How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World

Girl meets boy. Girl travels the world with boy. Happiness ensues. Tinder's ad for the paid version of its dating app, Tinder Plus, follows one woman as she travels to some of the most romantic locations with her new online beau. Given...Show More Summary

Joel McHale Explains Why He Has '30 Good Years Left' on The Soup

Treetop Cat Rescue (yes, that's a real show), the sad demise of hitchBOT, Lenny Kravitz's penis—all topics covered in just a single episode of E!'s The Soup. "As you can see, it's a very high-brow show," deadpans Joel McHale, who has hosted the pop culture-skewering series since 2004. Show More Summary

These 16 Videos Are Each Case Studies in Nailing the Right Tone for the Right Audience

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos across a wide range of specific genres and targeted audiences. This year's...Show More Summary

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But what he ended up with turned into one of the most beloved...Show More Summary

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the subtle artistry behind their success. Our Watch Awards production categories honor everything from copywriting and editing to animation and direction. Enjoy each of our 2015 Watch Award winners for production below:

Meet the Talented Performers Behind Some of the Year's Best Videos

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from Hollywood stars to little-known phenoms. Check out the 2015 talent winners below:

Adweek's Watch Awards Winners: the Year's Best in Online Video, From the Hilarious to the Heartfelt

The winners of Adweek's second annual Watch Awards, honoring the best in online video, were culled from hundreds of entries. Filmmakers, actors, activists and comedians are creating a universe of content that encompasses everything between hilarious and heartfelt. Show More Summary

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