Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:6073
Posts / Week:15.2
Archived Since:April 7, 2008

Blog Post Archive

This Social Network Pays Users to Post and Made a Supermodel $3,400 in a Month

Tsu is a 1-year-old platform that claims 4.5 million users, differentiating itself from the Facebooks and Twitters of the social-media world by financially compensating people who post. That's right—you can get paid cash to post while you watch a football game, Project Runway or Saturday morning cartoons in your underwear. Show More Summary

MillerCoors Parts Ways With Its Head of Brand Marketing

MillerCoors has started making internal leadership changes after the larger SABMiller agreed to merge with AB InBev in a $104 billion deal and sell its stake in the MillerCoors venture. Today, the company confirmed it has parted with its head of brand marketing, Gannon Jones. Show More Summary

Kenan Thompson Is 'Dr. Jimm' in The Onion's First Branded Content for Facebook Anthology

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing. The nine-part series "Help! I'm Turning Into My Parents!" features Saturday Night Live's Kenan Thompson as self-help talk-show host Dr. Show More Summary

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a new approach driven by social and mobile. GE recently invited 40 merchants to promote local offers via Promoboxx's digital marketing system. Show More Summary

Which Ad Buy Is a Better Bang For Your Buck, Facebook or YouTube Video?

Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube—and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Show More Summary

Ad of the Day: Office Depot Has Comically Snarky Little Holiday Gifts for Your Co-Workers

In this fun, snarky Office Depot campaign, McCann New York turns boring old office supplies into amusingly pointed workplace-themed holiday gifts. Let's say one of your co-workers is constantly stealing your pens to take notes during staff meetings. Show More Summary

The Ad Council Imagines the Most Hilariously Terrible Way It Could Thank Its Agencies

The Ad Council has had a strong year creatively with campaigns like R/GA's "Love Has No Labels," Pereira & O'Dell's recycling PSAs and Alma, DDB New York and Facebook's caregiver assistance work. At its annual dinner in New York on Wednesday, the public-service nonprofit found an amusingly creative way to thank its agencies for their service, too. Show More Summary

Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. Show More Summary

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand on Google's open-auction and private marketplaces. Show More Summary

Campbell's Launches a Review to Consolidate Creative and Digital for 4 Brands

Seeking to consolidate a range of creative and digital services across four brands at a single shop, Campbell Soup Co. has launched a review for Pace, Prego, SpaghettiOs and Ready Meals. A Campbell's rep confirmed that the competition...Show More Summary

Grey New York Makes a Splash in the Talent Pool with New TLC Unit

Grey New York is expanding its services by launching a new department focused on a unique sort of skill set: talent management. The agency started Grey TLC—or Talent, Licensing and Casting services—earlier this month in order to better address "rapid changes" in clients' needs. Show More Summary

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. Show More Summary

This Data Visualization Shows You Facebook's Hottest Topics From October

Below, you'll see the third edition of Facebook Hot Topics, a new partnership between Facebook IQ and Adweek to keep our readers up to speed every month on the latest social buzz. While Halloween and the Chicago Cubs were huge in October,...Show More Summary

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days. Cutting through the clutter of photos and videos to make sure people actually find the content is a challenge, though, especially if it's not in the form of paid advertising. Show More Summary

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand after officially opening in New York, and subsequently Toronto, about six months ago. Show More Summary

5 Ways the AB InBev-SABMiller Mega Merger Could Change the Beer Industry Forever

News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of $107 billion is certain to impact the greater beer market. Show More Summary

Facebook's 'Freebooting' Piracy Problem Just Cost Casey Neistat 20 Million Views

Casey Neistat, who has 1.5 million YouTube subscribers, recently created a fun Halloween video called "Aladdin in Real Life" with his friend, Jesse Wellens, and they quickly garnered more than 10 million views. The two-minute clip took...Show More Summary

Ad of the Day: Samsung Will Be There on the Most Mysteriously Wonderful Day of Your Life

We wrote about a Kia ad recently in which Blake Griffin was "in the zone," which turned out to be literally a heavenly place, a fantasy mind-space in the clouds, where he was the most relaxed he could be. But this new Samsung ad from...Show More Summary

NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group

Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams. In the changes, which Linda Yaccarino announced to her staff...Show More Summary

Olive Garden Hopes Customers Will Eat an Appetizer Created by a 13-Year-Old

Would you eat a dish designed by a 13-year-old? Olive Garden is hoping so. The restaurant chain is partnering with Fox's MasterChef Junior to add new items to its menu, with the help of Logan Guleff, the winner of the show's second season. Show More Summary

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