Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:14889
Posts / Week:29.7
Archived Since:April 7, 2008

Blog Post Archive

The 10 Fastest-Growing Topics on LinkedIn

LinkedIn is slowly creeping up as a hot social platform known for more than just career-building. It's increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this year alone to 1.5 million. Next week, LinkedIn will publish...

The Science Behind Sharable Video II: Body Painting Case Study

The latest viral video making its way through our social feeds is that of Jentree, a two-year-old watching The Good Dinosaur. Filmed by her grandmother, Jentree cries during an emotional scene in the film. It has been viewed more than 8 million times on Facebook and, while random, it taps into an emotion--empathy. When developing...

Droga5’s Sublime Ad for Christie’s Captures the Power of a Leonardo Painting Without Even Showing It

Sometimes, not showing an artwork can be as powerful as showing it. This was true in Grey London's story-rich campaign for the Tate Modern back in 2015. And it's especially true of Droga5's lovely, almost transcendental new spot for auction house Christie's--which promotes the upcoming sale of a long-lost Leonardo da Vinci painting by not...

Sheraton Lets You Send Heartfelt Messages to Loved Ones Traveling During the Holidays

Sheraton Hotels & Resorts teamed up with beverage giant Coca-Cola to bottle up a little love this holiday season for the lonely workers on the road. Sheraton, a part of the larger Marriott network, will allow family members and friends of frequent guests to send a letter in an eight-ounce Coca-Cola glass bottle to their...

Facebook Just Launched a Stand-Alone App for Events That Could Spell Bad News for Foursquare and Yelp

Facebook has its sights set on owning events and local listings--again. Today the social network is rebranding its year-old Events app to be called Local, which pulls in local business information on top of events created in Facebook. Local aggregates Facebook's database of 70 million business pages as well as reviews and check-ins. Via the...

7 Digital Marketing Stats That Jumped Out This Week

From connected home ads to Snap's earnings, it's been a busy week for digital marketers. Here are seven stats that stood out this week. 1. Snap's rough tumble Evan Spiegel's rocky relationship with investors continued this week when Snap reported disappointing third-quarter earnings. Snapchat's parent company made $208 million during the third quarter, which fell...

Why Facebook and Instagram Retail Influencers Need Apps

Facebook and Instagram play critical roles in the success of retail influencer campaigns, but without applications, retailers and influencers alike are only capturing a small piece of their e-commerce revenue. Mobile apps give retailers the power to reach their consumers, wherever they are, with a simplified shopping process. Without a comprehensive app that provides a...

Brave Women Are Rocking Hollywood, and Its Marketing Plans

It's been an... eventful... couple of days for Hollywood. Two days ago, Sony TriStar shocked the entertainment world when it announced that, per the decision of director Ridley Scott, Kevin Spacey was being replaced as J. Paul Getty in All the Money in the World--with the scenes being reshot with Christopher Plummer. This...

Reddit Hopes Its First Major Redesign in a Decade Will Attract More Advertisers

LISBON, Portugal--Reddit is closing in on its biggest face-lift yet with hopes of increasing both its users and advertisers on the platform as it works to reign in trolls and weed out fake news. So far, a few thousand Reddit's users have received access to the site's first major redesign in more than a decade,...

John Lewis Unveils ‘Moz the Monster’ in Its Charming Christmas Ad About Friendship

The long wait for John Lewis' 2017 Christmas advert is over. And the department store's latest holiday showpiece from adam&eveDDB brings plenty of charm and craft, even if it doesn't quite pack the emotional punch of classics like "Monty the Penguin." The two-minute spot stars a young boy named Joe who is freaked out to...

The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022

We're about to enter the final quarter of 2017, and the relevance and importance of social media are at an all-time high. It has become an indispensable part of our digital communications strategies and delivers measurable results in branding, leads and sales. The world of social media may be dynamic and constantly evolving, but one...

Yoplait Created a Hotline for You to Share All Your Terrible, Unwanted Advice for Moms

Got a piece of parenting advice for a mom who probably doesn't care, much less have the time to listen to you? Yoplait has a real phone number that anyone can call to offer such unsolicited advice. In the latest work from the yogurt brand and 72andSunny New York's "Mom On" campaign, moms get judged...

One Reason Agencies Might Have an Advantage Over Consultancies

LISBON, Portugal--When it comes to the burgeoning battle in the marketing world between consultancies and agencies, some execs say the agencies have at least one key advantage--risk-taking. Speaking on Thursday at the Web Summit tech conference, Nick Law, global chief creative officer at R/GA, was asked about the increased competition agencies are seeing from the...

These Bank Ads Salute Successful Women in a Clever, Unexpected Way

Isn't it time everyone looked past their preconceptions about what women can achieve in the business world? To wit, BMO Bank of Montreal uses a clever device to challenge commonly held perceptions of gender and success in a campaign from FCB Canada. In the clips below, we meet Sam and Jamie, who've worked hard to...

Words With Friends Is More Than Just a Game in Heat’s Ads for a Sequel App

Zynga wants you to know Words With Friends 2 isn't just an online knockoff of Scrabble. It's a bonafide system for capturing the true meaning of life. "Power of Words," a minute-long ad for the casual gaming company by San Francisco agency Heat, features a montage in the style of "found footage," with single-word captions--spelled...

Uber and Visa Created a Sweet NYC Dining Experience on a Double-Decker Bus

Earlier this month, Uber and Visa partnered to launch an Uber Visa card, which gives cardholders four percent back on dining alongside a host of other benefits on hotels, airfare and online purchases. To celebrate the launch of the card and its dining perks, the two companies partnered with experiential marketing firm Manifold to create...

In Honor of Veterans Day, YouTube Reveals Top Veteran Homecoming Videos

In celebration of Veterans Day, Nov. 11, YouTube released a new video thanking veterans for their service. In a blog post, Danielle Tiedt, chief marketing officer at YouTube, said, "Ahead of this year's Veterans Day, YouTube is sharing a new video to honor veterans for their service and all of the things they do every...

You Can’t Be Creative Without Data

Creative professionals often wear their disdain for data like a badge of honor. It is common for creative teams to see research and data as soul-sucking-creativity-killers... as barriers that stand in the way of their cherished ideas. But even when they favor instinct over research, they're still using data--the data they've collected through experiences...

Disney Touts 2 New Streaming Services, Including ESPN Plus and One With a Live-Action Star Wars Series

On Walt Disney Co.'s fourth-quarter and full-year earnings call with investors today, Disney chairman and CEO Bob Iger spoke at length about the company's desire to be a "viable player" in the direct-to-consumer space. Disney is launching two streaming services: the much-talked-about ESPN-branded service officially called ESPN Plus, which will launch in the spring, and...

84% of U.S. Companies Expect to Be Ready for Europe’s New Data Regulations

With the European Union's General Data Protection Regulation, or GDPR, going into effect on May 25, companies are beginning to prepare for new data regulations in the face of a number of challenges. Created by the European Council and the European Parliament, the upcoming rules will limit the amount of data that companies can collect...

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