Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:8532
Posts / Week:19.7
Archived Since:April 7, 2008

Blog Post Archive

Ashley Madison Revamps Its Image by Toning Down Its Message of Infidelity

Forget the old Ashley Madison, the one that told you outright to follow your bliss and cheat on your partner; the one that opened itself up to a massive hack exposing user data to the world. Today Ashley Madison reveals a new image,Show More Summary

Google Launches Smarter, More Visual Ads Timed for Holiday Shopping

Showcase Shopping ads could help connect consumers' vague searches with retail products. Ahead of the holiday shopping season, Google is working to create more visual products for retailers that want to customize how their brands and...Show More Summary

Q&A: Laila Ali on Sports Humanitarians and How Much Her Father Cared About People

Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air as a half-hour special Friday night on ESPN. Proceeds will benefit...Show More Summary

The Upfront Is Alive and Well, and That's Good for the Whole Buy-Sell Ecosystem

Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow. Here's a refreshing "independent" thought: For the first time in a few years, we did not hear chatter...Show More Summary

Ad of the Day: W+K India's First Nike Ad Celebrates the Power of Sport in Women's Lives

Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. "What we set out to do is give it a complete makeover by making it cool, accessible and fun," Rizwan says. Show More Summary

Why Retro Subjects Like Bob Ross Are Making a Comeback on Instagram

Instagram has long been the go-to app for millennials to upload nostalgic, old photos (as well as hosting the popular #TBT hashtag) and it's also helping reboot retro franchises. When Netflix added 25 episodes of Bob Ross' The Joy of...Show More Summary

Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize...Show More Summary

Inside the Delicate Mechanics of Marketing Mr. Robot’s Second Season

USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers (led by Rami Malek and Christian Slater) intent on bringing down one of the world's biggest conglomerates. Show More Summary

Why Sleep-Centric Marketing Is on the Rise

The pitches have become so plentiful that every time you close your eyes, you might be able to replay a mail-order mattress ad in your head. Except, you're rarely closing your eyes. Americans are notoriously—and increasingly—sleep deprived. Show More Summary

Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move

For New Yorkers, the city's sprawling subway system is a necessary evil. Sure, it's overcrowded (annual ridership reached 1.763 billion last year—the highest since 1948), plagued by delays (which have quadrupled since 2012, according...Show More Summary

NBC Execs 'Cautiously Optimistic' Rio Olympics Will Be a Success Despite Concerns

As NBCUniversal prepares to broadcast and stream 6,755 hours of Olympics coverage in August, company executives said they are "cautiously optimistic" that the Summer Games would go smoothly despite concerns over environmental, economic...Show More Summary

Denny's Says Its New Pancakes Are Probably Better Than the Ones You Make at Home

You can whip up a nice fluffy batch of pancakes in your own kitchen on a Sunday morning, but Denny's thinks it might just have the best new pancake recipe in town. While the chain's pancakes were good and customers seemed to enjoy them...Show More Summary

Chinese Startup OnePlus Sets Up a Virtual Reality Store in Space to Sell Its Flagship Smartphone

When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out? You go out of this world. For last month's launch of the OnePlus 3—the third flagship smartphone created by OnePlus—the China-based...Show More Summary

In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter

Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion. The location-based game, which came out Thursday, uses augmented reality to place Pokémon characters in the real world for users to find and collect. Show More Summary

Twitter Will Livestream CBS News' Coverage of the Republican and Democratic Conventions

Twitter and CBS News are planning to livestream the Republican and Democratic National Conventions later this month. The companies announced plans today to run "gavel-to-gavel" coverage of each party's four-day event. First will be the RNC in Cleveland from July 18-21 and then the DNC in Philadelphia from July 25-28. Show More Summary

Ad of the Day: Cotton Inc.'s Cute Summer Musical Is All About Staying Cool in the City

For many of us, summer's here. It's hot and sticky. Showers don't help. You start out in bed with the covers off, and end up on the couch with the fan on and your legs splayed. Your butt sticks to the subway seats, and when you stand, you can feel the moisture—yours and other people's—running down your legs. Show More Summary

USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow

Just one Mr. Robot aftershow episode wasn't enough for USA, so the cable network is going to make them a weekly—and digital—event for Season 2. USA has partnered with The Verge, Vox Media's technology-themed website, for a Mr. Robot digital aftershow, which will stream weekly on The Verge and USA's Mr. Show More Summary

Why Utah Is Poised to Be America's Next Tech and Creative Hub

It's one of the fastest-growing tech hubs in the country, with record amounts of venture capital flowing in, and is home to at least a half-dozen unicorns (companies valued at $1 billion or more) and plenty more "soonicorns" expected to hit that mark. Show More Summary

Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke filters has steadily grown. Show More Summary

3 Tips and Tricks for Thriving and Winning in the Scrolling Economy

Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. Show More Summary

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