Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:4154
Posts / Week:11.2
Archived Since:April 7, 2008

Blog Post Archive

Quiz: How Well Do You Know Mad Men's Ad Campaigns and Pitches?

Mad Men, AMC's ode to the golden age of Madison Avenue, says farewell this Sunday. While the award-winning acting and writing make the show great, for those in advertising, the pitches and fictional campaigns make up the most memorable scenes. Show More Summary

Lonely Planet Will Launch Its First U.S. Magazine as Interest in International Travel Grows

This fall, travel guide publisher Lonely Planet will become the latest entrant in the travel magazine space with the U.S. launch of Lonely Planet Magazine. Edited by Lauren Finney, who was most recently senior editor at Niche Media,Show More Summary

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest, Mullen Lowe beat Droga5, Deutsch and 22Squared. Final pitches took place two weeks ago at Royal Caribbean's headquarters in Miami, and the agencies were notified today. Show More Summary

Twitter Users Flip T-Mobile the Bird After It Attacks Verizon With Pricey Ad

T-Mobile has walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers are tweeting in protest to the ad, some of whom claim to have moved from the telecom to rival Verizon. Show More Summary

The CW Celebrates The Flash and Jane the Virgin, and Looks Ahead to Its Next Big Hit

Short and sweet. That's how to describe The CW's Thursday morning upfront presentation, which clocked in at less than 50 minutes—and that's counting a two-song opening set by Of Monsters and Men. The network took roughly half the time...Show More Summary

SC Johnson Bundles Media Buying at PHD

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. The move is significant given that SC Johnson, whose brands include Raid and Windex, spends about $1 billion in media annually, including some $300 million in the U.S. Show More Summary

Ad of the Day: Heidi Klum Starts Her Silliest Business Yet in Wix.com Spot

Heidi Klum is a renowned entrepreneur. But she hasn't really had a business idea that's—how should I put this?—really, really silly. Until now. In a delightful new spot for Wix.com—a follow up to the company's Super Bowl ad that featured NFL players following their dreams—the Project Runway star is desperate to find another great business idea. Show More Summary

On the Heels of a Merger With Mullen, Departing Lowe Chief Joins Mother Holdings

When Interpublic announced the creation of the Mullen Lowe Group on May 8, the holding company said Lowe and Partners chief Michael Wall helped "create the roadmap" for the merger even as he planned his own departure from the new entity. Show More Summary

Mad Men is About People Working in an Office. Black Mirror Is About Advertising

To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We know that it bears only a passing resemblance to what marketing is like in 2015. And of the ways in which it rings true, almost none of them are efficient or profitable ways to run a business. Show More Summary

Harry Shearer, the Voice of Iconic Simpsons Characters, Is Leaving the Show

The voice of some of the most recognizable and beloved animated characters of the last 30 years is going silent. Harry Shearer confirmed on Twitter that he won't be back for the 27th season of the hit Fox show The Simpsons after he could not come to terms with producers on a new contract. Show More Summary

How This Mad Men Co-Producer Made Don Draper's Work Believable

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be a creative director at West Coast agencies on brands including Taco Bell, Doritos and Microsoft. Show More Summary

The CW Slates Third Superhero Series for New Season

When you renew your entire fall lineup, as The CW did in January, it doesn't leave much room for new programming. That's why it's not surprising that The CW's 2015-16 lineup, which the network announced Thursday morning, shortly before its upfront, includes only one new fall series. Show More Summary

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram. Now, New York-based Percolate says it's set to take over Silicon Valley. Show More Summary

24 Hours in Advertising: Thursday, May 14, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: L'Oréal video campaign gets huge viewing rates L'Oréal, with the help of video advertising company Mediabong, scored a huge 90 percent "video-through rate" for a recent five-week video ad campaign. Show More Summary

National CineMedia Sees the Future of Advertising at the Movies

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in Manhattan today: TV is dead. More specifically, the audience for live television is dwindling while the film industry remains (almost) as healthy as ever. Show More Summary

Stephen Colbert Scores With Advertisers in His CBS, and Upfront, Debut

Stephen Colbert's CBS debut couldn't have gone any better. The comedian, who will succeed David Letterman when Late Show with Stephen Colbert debuts on Sept. 8, was the star of CBS' Thursday afternoon upfront presentation at New York's...Show More Summary

Grassroots Campaign to Get a Woman on the $20 Bill Might Get a Meeting With the President

Harriet Tubman. That's who could replace Andrew Jackson if the founders of the grassroots campaign Women on 20s get their way— and they just might. Voting in the months-long campaign ended Sunday, and co-founders Barbara Ortiz Howard and Susan Ades Stone are now in talks to set up meetings with President Barack Obama and U.S. Show More Summary

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. Show More Summary

This App Turns Mobile Shopping Into Clever Infomercials

Could shoppable, funny infomercials be the key to nailing mobile commerce? That's the proposition behind MikMak, a new app that puts a twist on gimmicky television commercials. Brooklyn-based MikMak has seven full-time staffers who work...Show More Summary

These New Facebook Ads Come With a Call Button to Ring Up Businesses

Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 30 million businesses have Facebook pages, and now they can add the instant call button or a "get directions" button in marketing campaigns. Show More Summary

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