Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:4833
Posts / Week:12.7
Archived Since:April 7, 2008

Blog Post Archive

Heineken Wants to Show You the Coolest Shops and Restaurants in 5 Cities

For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of. Each year, the brand works with fashion designers to create products like sunglasses and canvas totes that subtly promote Heineken. Show More Summary

24 Hours in Advertising: Tuesday, July 21, 2015

U.S. women's soccer star Alex Morgan will be the first female to be featured on the cover of the EA Sports FIFA video game. Plus, former Subway cmo Tony Pace announced he would be leaving the company to start his own marketing consulting firm. Show More Summary

Omnicom Posts 5.3% Rise in Q2 Organic Revenue

Omnicom, hit by foreign exchange rates, said second-quarter revenue declined 1.7 percent to $3.8 billion. Organic revenue rose 5.3 percent, increasing 5.9 percent in North America, 5.4 percent in the U.K., 3.9 percent in Europe, 7.6 percent in Asia Pacific and 11.9 percent in Africa and the Middle East, the company announced today. Show More Summary

This Agency Uses Data and Strategy to Solve Problems for Restless Marketers

Specs Who (L. to r.) CEO Ted Nelson; contact strategy director Micah Donahue; founding partner, cd Jim Garaventi What Full-service digital agency Where Newburyport, Mass. Ten years ago, agency veterans Ted Nelson, Libby DeLana and Jim Garaventi wanted to work on the front lines of brand development. Show More Summary

How Mick Jagger's Mouth Became the Rolling Stones' Legendary Logo

In early July, tickets went on sale for the Saatchi Gallery's 2016 show "Exhibitionism," two full floors of posters, costumes and other iconography belonging to the Rolling Stones. London buzzed about the show for weeks, but when Saatchi tried to place its advertising posters in the Underground, transit officials turned it down flat. Show More Summary

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's about helping brands find and tell their stories in unique ways. Show More Summary

Fox News' Sean Hannity Gives an Exclusive Tour of His Midtown Manhattan Office

Sean Hannity is a big personality whose ratings reflect his wide appeal. His nightly program on the Fox News Channel, Hannity, averages 1.4 million viewers and this quarter enjoyed a 10 percent rise in the coveted 25-54 demo. Hired in...Show More Summary

Capitalist Trappings Are Slow to Come to Cuba

This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business activities of domestic companies, foreign...Show More Summary

To Rebrand for Generation Xers, TV Land Ditches Nostalgia

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like Hot in Cleveland that felt as familiar (and dated) as those syndicated shows. Show More Summary

Subway CMO Tony Pace Leaving to Start His Own Shop

Tony Pace, Subway's svp and chief marketing officer, will step down on Sept. 30. After nearly a decade with the sandwich chain, Pace is leaving to start his own marketing consulting firm, called Cerebral Graffiti. The new firm will focus...Show More Summary

Meet the L.A. Agency Behind Pornhub's Hit TwerkingButt Video

The L.A. social-media advertising agency Vendetta Studios was recently thrust onto the ad world's radar because of its work for a less than traditional client: Pornhub. The online porn giant was revealing its first consumer product—the...Show More Summary

Alex Morgan Will Be the First Female Cover Star for EA's FIFA Video Game

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce today that Alex Morgan will be the first female soccer star to appear on the cover of its EA Sports FIFA video game. Show More Summary

Gawker Editors Quit, Saying Advertiser Pressure Led to Controversial Post Being Pulled

This morning, Tommy Craggs, executive editor at Gawker Media, and the website's editor in chief, Max Read, resigned from their posts over the decision to remove a controversial story about a high-ranking Condé Nast executive. The resignations are the latest fallout in a tumultuous 72 hours for the company. Show More Summary

This New App Filters Out Phoniness and Sends 4-Second Videos You Can't Review First

Do consumers crave less-fake social media—with fewer filters and "likes" and more genuine back-and-forth? Casey Neistat, one of Adweek's Creative 100 picks, thinks so and has launched a reality-minded app called Beme to prove it. Pronounced "beam," the app is like a mix of Snapchat and Vine. Show More Summary

Here Are 13 Hot Digital Marketing Stats From the Past Week

The past week was filled with unusually enticing digital marketing numbers—with an upcoming Hollywood epic taking online video by storm, e-commerce insights and branded buzz around body painting. Here are the 12 most interesting, data-driven developments we came across: 1. Show More Summary

Microsoft Gives a Nod to Boyhood With New Windows 10 Ads Featuring Ethan Hawke

Ethan Hawke is helping Microsoft introduce the new Windows 10 to the world. The Boyhood star is the voice of the new TV campaign that launches today ahead of the big Windows 10 rollout starting July 29. Windows upgrades are always a big event for Microsoft, which has been doing them for more than 30 years. Show More Summary

24 Hours in Advertising: Monday, July 20, 2015

Gawker management removed a post outing a media executive, and the editorial staff is protesting the decision. Plus, The Martin Agency created a tech-inspired, classy new spot for Oreo Thins. New on Adweek: Gawker staff disagrees with...Show More Summary

Ad of the Day: Tech-Inspired Launch Spot Gives You the Skinny on Oreo Thins

The new Oreo Thins get a formal introduction today with a "Wonderfilled" spot from The Martin Agency that suggests the thinner cookies are a thing of wonder even if they're not quite as filled as their forebears. Dutch production house...Show More Summary

4 Strategies to Mitigate Risk in Global Sponsorship Deals

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance as well as the more tactical things like product tie-ins, licensing and logo placement. Show More Summary

Meet Adweek's Creative 100: America's Most Inventive Talent in Marketing, Media and Tech

Creativity in business is no longer a luxury, if it ever was. The era of hammering consumers into submission through volume and frequency is largely over. In its place is the surging value of the creative idea—the need, more critical than ever, to find fresh and unconventional ways of thinking about what we make, and engaging people to sell it. Show More Summary

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