Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:4653
Posts / Week:12.3
Archived Since:April 7, 2008

Blog Post Archive

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36 percent of U.S. households subscribe to Netflix (more than 40 million U.S. Show More Summary

Julia Louis-Dreyfus Hopes Veep's Success Can Help Confront Inequity for Women

CANNES, France—Veep may be a comedy that revels in double standards, but star Julia Louis-Dreyfus says she believes the show might actually be helping solve the gender-imbalance issues that often drive its plot. "There is a tremendous...Show More Summary

Uber First Aid and Snapchat Snaphelp Among Winning Ideas From AKQA's Future Lions

CANNES, France—Training Uber drivers in first aid and getting Snapchat to connect bullied teens with counselors are two of the five winning campaigns at this year's Future Lions student ad contest, sponsored by AKQA. Google, Heineken...Show More Summary

Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America

Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains, we'll tell you: In most states, none. And that's why a scruffy, bearded biker named Nate Hudson...Show More Summary

Kim Kardashian Reveals Her Instagram No Promo Policy

CANNES, France -- Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots. "But it's what I want and what I put out," Kardashian said of how she curates her photo stream. She was speaking in front of an intimate audience today at the Cannes International Festival of Creativity. Show More Summary

Adweek Daily Brief: Apple's iPhone 6 Ads Win Big at Cannes

Amazon followed the lead of some other major retailers and announced it would pull all items using the confederate flag, while Apple and TBWA scored an Outdoor Grand Prix for the "Shot on iPhone 6" campaign. New on Adweek: Why everyone...Show More Summary

4 Ways Beacons Are Helping People Network at Cannes

This year's Cannes Lions festival isn't short on mobile technology for networking. Marketing-video platform Virool made a Tinder-like mobile site, and you can order a glass of rosé through an Apple Watch app. The festival itself is testing...Show More Summary

Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands

Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement. DiGiorno Pizza starts embracing GIFs on Twitter. While the...Show More Summary

Hulu Re-Creates Seinfeld’s Apartment in New York as It Begins Streaming the Series

As it begins streaming all 180 episodes of Seinfeld today, Hulu—which has exclusive SVOD rights to Jerry Seinfeld's iconic series—is celebrating by re-creating Seinfeld's apartment for fans in New York. From today through Sunday, Hulu is operating Seinfeld: The Apartment, a pop-up installation in New York's Meatpacking District. Show More Summary

How Marc Maron Built a Brand That Helped Him Land the President

That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF with Marc Maron, an appearance that certainly helped Maron's brand skyrocket, makes sense, too. Show More Summary

This Comically Nasty Tumblr Is Collecting the Worst Agency Tweets of Cannes

CANNES, France—Getting a little tired of all the empty buzzwords and mindless cliché spouting at Cannes Lions? There's a Tumblr for that. Cannes You Please Shut Up? is collecting the most vapid agency tweets of the festival, and captioning them with some amusing snark. Check out some of them below, and submit your own over at the site.

Y&R Wins Media Grand Prix for App That Lets Women Call for Help by Shaking Their Phones

CANNES, France—Another female-empowerment campaign has triumphed at Cannes, with the Media Grand Prix going to a fascinating Vodafone app from Y&R Istanbul that lets women in Turkey call for help simply by shaking their phones. Instructions...Show More Summary

Ad of the Day: Poo-Pourri's Latest Crass Character is a Randy Granny Who Loves to Pee

Poo-Pourri's marketing team would like you to know its odor-trapping spray isn't just for poo. You can use it to save water, too, by not flushing your pee. To make its case, the company is out with an ad featuring a foul-mouthed octogenarian who spouts a steaming stream of double entendres about urinating. Show More Summary

Facetime: Mid-June Soirees, Galas, Awards and Premieres

Programming execs, TV stars, magazine editors, producers and even a Knicks player came together this week to celebrate launches, premieres, awards and more.

This Week’s Must-Haves: a Luxe Leather Cooler

This week, the Adweek staff is highlighting must-have items including hand-stitched leather coolers, a flag-inspired spatula and a knotted rope bowl. Take a look!

Meet the $935 Pen That Turns a Scribble Into a Status Symbol

It's not often that a pen finds itself at the very center of an international event, but that's exactly what happened 52 years ago when John F. Kennedy visited Cologne, West Germany. His host was Chancellor Konrad Adenauer, who invited the young U.S. Show More Summary

Comedian Natasha Leggero Talks Getting High on YouTube

Specs Age 41 Claim to fame Comedian; co-creator and star of Another Period on Comedy Central (premieres June 23) Base Los Angeles Twitter @natashaleggero What's the first information you consume in the morning? My dogs must pee, I must pee, I need coffee, my dogs need food. Show More Summary

Good Housekeeping Institute Gives Us a Tour of Its Test Labs

Since 1909, the Good Housekeeping Seal has been a coveted certification among consumer brands, and in order to preserve the integrity of the famous mark, products must undergo exhaustive testing by engineers and scientists at the Good Housekeeping Institute. Show More Summary

This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts

Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but admits it's stolen the idea of multiple nights of shark-infested programming from its cable competitor. Show More Summary

Here Are 5 Major Marketing Implications of Google Play Music

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming Apple Music. A paid version of Google Play has...Show More Summary

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