Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:3662
Posts / Week:10
Archived Since:April 7, 2008

Blog Post Archive

Who Won the Battle of March Madness Brands?

College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63, a battle was ensuing on the court of branding. Show More Summary

Welcome to the Era of Purposeful Viewing

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up the state of television. Beyond the amount of quality content being produced today, the new Golden Age of Television is defined by viewer empowerment. Show More Summary

Ad of the Day: Honda Just Keeps Driving in This Hypnotic, Looping Ad That Never Ends

What better way for an automaker to communicate performance, longevity and a never-ending commitment to quality than with an ad that itself never ends? Honda and mcgarrybowen London have made just that for the 2015 CR-V, following up 2013's Gold Lion-winning "Illusions" ad with another spot based around an optical illusion. Show More Summary

Converse Hires a New Agency to Plan and Buy Media

Converse has hired a new agency to plan and buy its media in North America. PHD, unit of Omnicom Group, has inherited the business from MediaVest after a review, sources said. The assignment includes both traditional and digital media, and spending is expected to grow to $15 million this year. Show More Summary

The One Club Names Kevin Swanepoel As Its New CEO

Kevin Swanepoel has been named CEO of The One Club, a nonprofit group that awards excellence in advertising. He takes the reins from Mary Warlick, who has served as CEO since 2006. Warlick is moving into a new role as president of A&C Film Distribution, a division of The One Club. Show More Summary

Michelle Phan Plans to Reach Beyond YouTube With Icon Network

Digital superstar Michelle Phan, who's dominated the online beauty space and made her presence known offline with her YouTube ad campaign, hopes her new worldwide network Icon will have a robust presence—on the Web, but also potentially on TV. Show More Summary

Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square thinks it has found a solution. Show More Summary

24 Hours in Advertising: Tuesday, April 7, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: SNL spoofs Scientology video Following the release of HBO's documentary on the Church of Scientology, SNL released a parody of an actual recruitment video featured in the documentary. Show More Summary

Videa’s President Discusses the Future of Automated Sales

Specs Who Shereta Williams Current gig President, Videa Old gig Vp, corporate development, Cox Media Group Age 41 Services have launched in the past and been unable to make a go of it. Why will yours succeed? If you look at why the attempts failed, there wasn't a lot of buy-in on the station side. Show More Summary

Actress Anna Chlumsky Binge-Watched Orphan Black While Shooting Veep

Specs Who Anna Chlumsky Age 34 Claim to fame Stars as Amy on HBO's Veep (Season 4 premieres April 12 at 10:30 p.m.); currently appearing on Broadway in the play Living on Love (through Aug. 2) Base New York Twitter @AnnaChlumsky What's...Show More Summary

How Jean Patou Squeezed 10,600 Jasmine Flowers into a 1.6-Ounce Bottle

Henri Alméras, the legendary perfumer of Grasse, stared contemptuously at designer Jean Patou and his confidant Elsa Maxwell, the plumpish society columnist from America. It was 1930, and the pair had come to the south of France in search of a perfume to prop up Patou's couture empire—hard hit by the Great Depression. Show More Summary

Women Need to Get Into Corporate Boardrooms to Close the Gender Pay Gap

One of the things I'm most proud of is the recent success our industry has had in increasing creative career opportunities for women and in changing persistent gender stereotypes; the progress of The 3% Conference and the announcement of the Cannes Glass Lion are great steps. Show More Summary

Why Older Women Are the New It-Girls of Fashion

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic. Show More Summary

This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life

Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery. Last week, the campus newspaper at San Jose State University exposed one such account that...Show More Summary

Mountain Dew Is Launching a New 'Throwback' Soda Inspired by Its Tennessee Roots

Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda. To introduce the citrus-flavored beverage, which is made with real sugar and comes in clear glass bottles—the brand is calling it a "throwback"— the company is leaning on its Tennessee roots. Show More Summary

Ad of the Day: Chevy Frightens and Amuses Real People in Great Focus-Group Ads

Even the best prank ads can sometimes leave you wondering: Were those real people or actors? That isn't a problem in Chevrolet's entertaining new campaign, which includes what so many other prank campaigns with real people bafflingly omit—big, blaring on-screen text confirming these are indeed "Real people. Show More Summary

24 Hours in Advertising: Monday, April 6, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: The campaign to get a women on the $20 bill An initiative from Women on 20s suggested 15 candidates, including Rosa Parks and Elizabeth Cady Stanton. Show More Summary

Why Baseball Clubs Are Resorting to Feather Boas and Booze

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota Twins, Miami Marlins, Kansas City Royals, Detroit Tigers, Chicago White Sox and Arizona Diamondbacks. Show More Summary

Campaign Looks to Close Gender Gap on Currency

Rosa Parks. Eleanor Roosevelt. Shirley Chisholm. These are just some of the 15 candidates put forward by "Women on 20s," a grassroots campaign seeking to have a notable woman grace the $20 bill. But just how likely is it that the ongoing viral campaign would impact the face of U.S. Show More Summary

A Filmmaker Gets an Opportunity of a Lifetime

In 2005, Wieden + Kennedy provided a fresh start for Sarah Gertrude Shapiro after she literally fled her reality TV job on The Bachelor—and Hollywood. A decade later, the agency has changed her life yet again: helping her co-create her own Lifetime series about, yes, a Bachelor-like show. Show More Summary

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