Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:13027
Posts / Week:26.9
Archived Since:April 7, 2008

Blog Post Archive

Million-Dollar Tribeca Film Festival Winner Reunites With His Artistic and Corporate Sponsors

The proof is in the pre-production. Faraday Okoro, winner of this year's inaugural Tribeca Film Festival "Untold Stories" pitch competition, through which he garnered a $1 million prize from presenting sponsor AT&T, flew directly from Lagos, Nigeria to Los Angeles to attend this weekend's panel discussion on the Warner Bros. studio lot. In Nigeria, Okoro...

A Major Metropolitan Newspaper, Acquired for the Price of a Single Print Copy

At the top of Thursday's Chicago Sun-Times front page, the nameplate reads, per usual: '$1 CITY/BURBS $2 ELSEWHERE.' What's less usual is that the new ownership deal for the paper and alt-weekly the Chicago Reader, also noted on the July 13 front page, was done for the 'CITY/BURBS' amount. It's a startling detail about a...

Are Ads Coming to Facebook Marketplace?

Facebook is looking into a new place to serve its ads: its Marketplace feature. The social network confirmed the test to Social Pro Daily, with product marketing manager Michelle Bonner Techel saying in an email: We are starting a small test that shows ads to a small percentage of people using Marketplace in the U.S....

A Facebook Live Video Was Nominated for An Emmy Award

When the nominations for the 69th Annual Emmy Awards were announced Thursday, a Facebook Live video made its way onto the list. Stand for Rights: A Benefit for the ACLU With Tom Hanks became the first ever Facebook Live broadcast to receive an Emmy nomination. The "modern-day telethon" took advantage of the donate button for...

Is Facebook Ramping Up Its Test of an Explore Feed Alternative News Feed?

The Explore alternative News Feed Facebook has been testing in various forms is now showing up for some users in the More menu of its flagship application. A Facebook spokesperson confirmed the latest test in an email to Social Pro Daily: We are testing a complementary feed of popular articles, videos and photos, customized for...

Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing

In an age of ever-growing distrust--in marketing, in politics and in financial institutions--global firms are learning to engage and demonstrate transparency in ways they didn't have to just a decade ago. That might sound like table stakes with all of the data-infused digital marketing that's grown so common over the past several years. However, in...

On Any Given Day, 60 Million Emojis Are Used on Facebook; 5 Billion on Messenger

Monday's World Emoji Day is a big day at Facebook, as the social network said in an email to Social Pro Daily that more than 60 million emojis are used on Facebook each day, paling in comparison to the more than 5 billion that are used on Messenger daily. The social network said the most-used...

All That Glitters Is Not Gold at Kentucky’s 2017 Forecastle Music Festival

The summertime phenomenon known as city music festivals alights today in Louisville, Ky. The 2017 Forecastle Music Festival runs July 14-16, features headliners like Weezer and has led Gannett's Courier-Journal today to espouse a front-page look more akin to an alt-weekly or glossy magazine. That's Taylor Kane McLeod as a musical mermaid, sporting splashes of...

Even Bad Online Reviews Can Be Very Good for Business, New Study Finds

There's a saying in the public-relations industry that any press is good press, and according to a new study from Northwestern University's Spiegel Research Center, the same holds true for online reviews. Spiegel Research Center andShow More Summary

WPP’s Possible Parts With Its Global CEO and U.S. President Following Wunderman Merger

WPP made leadership changes atop Possible today, one week after announcing that the organization would become part of its larger Wunderman agency network. Global CEO Shane Atchison and U.S. president Jason Burby will both be leaving Possible at the end of this year to take on new executive roles at an unnamed tech "unicorn," industry...

New York Adds 3

New York adds Sara Holdren as theater critic for New York magazine/Vulture and Ezekiel Kweku and Benjamin Hart to news and politics vertical Daily Intelligencer. Holdren's background is not in criticism, or even media, for that matter, but theater itself, where she has been artistic director and co-founder of Brooklyn-based theater company Tiltyard and has...

What’s on Your Grill? YouTube Has the Answers, State by State

July is National Grilling Month, and to celebrate, YouTube released new data revealing how U.S. users engage with grilling-related content on its platform. To start, YouTube identified the "most disproportionally popular food in grilling videos" for each U.S. state, when compared with the national average. The analysis showed that areas on the East Coast favor...

Zico Coconut Water Wants to Help Americans Reveal Their True Self to Loved Ones

Living a perfect life with the best job and always fulfilling romantic relationships is not easy, and Americans today are feeling that pressure, according to a new survey from Wakefield Research for Zico coconut water. The brand surveyed roughly 1,000 adults over the age of 18 in the U.S. as part of its ongoing "What's...

French Newspaper Labels President Trump a ‘Pariah’

There's some wordplay on the front pages of Paris newspapers today. Le Monde uses the French word for bet-pari-to evaluate the "pari diplomatique" (the diplomatic bet) of President Macron welcoming President Trump to France for a July 13-14 visit. Some less subtle Paris riffing adorns the front page of today's Bastille Day edition of Lib?ration....

5 Best Practices for Effective Vertical Video

As platforms like Snapchat, Instagram and musical.ly have grown in popularity, so has the public's appetite for video in new formats. Vertical video has gone from being the butt of internet jokes to the new "it" medium as advertisers scramble to create content for these platforms. Industry research has shown that mobile phones are used...

Ikea and a Friendly Lion ‘Relax Into Greatness’ in Charming New Ad

Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based...

A Very Long Journalism Career Comes to an End at Crain Communications

crain.com In handing over the reins of Crain Communications, the parent company of Ad Age, Crain's Business newspapers and many other media brands, to brother Keith, Rance Crain, 78 (pictured) hints he might write a book about the enterprise. Regardless of how he chooses to become a family "historian," he will have the vantage point...

Facebook Gives Messenger Bot Developers More Options With 5 New Messaging Tags

Developers of Facebook Messenger bots now have five new messaging tags to deploy in specific use cases beyond the Messenger Platform Policy 24-hour window. Software engineer Yi Xiao said in a blog post that these messaging tags are used to respond to customer actions and send messages in specific use cases that fall outside the...

In the Midst of Contract Negotiations and Possible Strike, #WeMakeNPR Campaign Returns

Two years ago, as the clock was running down on contract negotiations between NPR's union, represented by SAG-AFTRA, and management, NPR staff introduced a twitter campaign, #WeMakeNPR, as a show of solidarity and to make the case on social for the value its employees bring to the organization. That contract negotiation ended with an agreement...

Women’s Voices Are Heard Loud and Clear in This New Video From Twitter

#SheInspiresMe, indeed: Twitter's Brand and Creative Studio Thursday released a special video highlighting women's voices. The video combines an original work from poet Denice Frohman with photographer Emily Winiker's images of participating women, including: Alicia Silverstone and Mena Suvari, stars of upcoming Spike sitcom American Woman. Show More Summary

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