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Blog Profile / Media Week


URL :http://www.mediaweek.com/mw/index.jsp
Filed Under:Media / Media Industry News
Posts on Regator:10390
Posts / Week:30.3
Archived Since:April 7, 2008

Blog Post Archive

House of Cards' Kevin Spacey Prank Calls Hillary Clinton

Kevin Spacey, more or less in character as House of Cards' South Carolina politician Frank Underwood, stars in this ad for the Clinton Foundation, keyed to Bill Clinton's 68th birthday. Spacey, in the "Oval Office," prank-calls Hillary...Show More Summary

Maggie Gyllenhaal’s Twitter Fail: Being a Perfectionist

Specs Who Maggie Gyllenhaal Age 36 Accomplishments Stars in the BBC/SundanceTV miniseries The Honourable Woman (Thursdays 10/9c on SundanceTV); appears in the movie Frank (in theaters Aug. 15) Base New York What’s the first information you consume in the morning? I look at my phone, which I’m not really proud of, to be honest. Show More Summary

Is Product Placement the Savior or the Scourge of Entertainment?

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right alongside the characters...Show More Summary

WGN America Continues String of Original Programs

WGN America is building on the successful release of two new original dramas earlier this year, Salem and Manhattan, with the announcement today of its next straight-to-series scripted drama, Titans. Still one more drama, Underground, is in production. Show More Summary

ESPN Host Suspended Over Billboard Mocking LeBron

ESPN Radio host Dan Le Batard was suspended for two days following a public jab at Cleveland Cavaliers forward LeBron James. The sports writer and radio host drew ire from his superiors after buying space on an Akron, Ohio, billboard for an image of two recent Miami Heat championship rings alongside the words, “You're welcome, LeBron. Show More Summary

Doctor Who on World Tour With New Star Peter Capaldi

British science fiction show Doctor Who is celebrating its 51th anniversary, 34th season, and the arrival of a new doctor with a seven-city world tour spanning five continents. The tour kicked off last week in Cardiff, Wales, the show’s...Show More Summary

All of San Francisco Hates NFL Red Zone Advertising

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s first 2014 preseason game on CBS affiliate KPIX last Thursday, computer-generated ads for the car dealers covered the red zone. Show More Summary

Where Have All the Upfront Dollars Gone?

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable, which dipped for the first time in four years to $9.675 billion. Show More Summary

Bon Appétit Joins Reality Foodie Fray With New Bravo Show

For the first time in its 58-year history, Condé Nast’s Bon Appétit is hitting the airwaves. This January, the magazine will partner with Bravo on a new competition series, Best New Restaurant, which pits 16 different restaurateurs against...Show More Summary

The 10 Strangest TV Promo Items We've Ever Received

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's too much good content. So when premiere dates approach, networks send...Show More Summary

MTV Brings Back House of Style as Multiplatform Native Ad

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a way to marry franchises with partners, taking advantage of theShow More Summary

Missing Mad Men? Here's Christina Hendricks Trying to Work in a Modern Office

The final half of the seventh and final season of Mad Men won't premiere until next spring (although filming has wrapped—and according to Elizabeth Moss, there was a lot of crying going on as the cast shot the finale). For now, Mad Men...Show More Summary

Reed Hastings Says Netflix Has Passed HBO in Subscriber Revenue on Facebook

Reed Hastings continues to push the HBO comparison—and to talk up any moment when Netflix passes a key HBO metric—but he has a great one to push here: Netflix's $1.146 billion in subscriber revenue has surpassed HBO's $1.141 billion....Show More Summary

The Deal Is Off Between Fox and Time Warner

That was abrupt: 21st Century Fox today withdrew its long-discussed bid to acquire a controlling interest in Time Warner Entertainment, a megamerger that would have made the resulting entity so big even noted takeover artist John Malone...Show More Summary

See How Slow Your Internet Connection Is by State

Alas, Alaska. Also Arkansas. It's a terrible time to be living in the deep South or outside the Lower 48 if you're a web developer. At least that's what Tom Heppard over at BroadView Networks is demonstrating with this handy map. With this picture (click to see a bigger version), you can see exactly what's going on in your state. Show More Summary

John Oliver Quotes the IAB in Blistering Takedown of Native Ads

John Oliver's half-hour comedy news show on HBO has one really amazing regular feature: rather than a lengthy interview or a musical guest, Oliver goes on a hilarious, impeccably researched 12-minutes-and-change rant about a particular hobby horse. Show More Summary

Tribune Company Rebrands as Tribune Media

Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital. Show More Summary

WWE Will Cut 7% of Its Workforce

World Wrestling Entertainment will slash 7 percent of its workforce after reporting operating at a loss in the second quarter due to the costs of ramping up its online-subscription service. WWE reported a net loss of $14.5 million, compared to a net profit of $5.2 million last year. Show More Summary

NFL Spot on Sunday Is for the Fans

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share stories of why they love the game, according to chief marketing officer Mark Waller. Show More Summary

Holy Shark, Syfy Builds a Franchise Without Traditional Ads

Turns out your best marketing tool is word-of-mouth, especially if the mouth in question is filled with rows and rows of gigantic, serrated teeth. Last night's Sharknado 2 managed to pull in 1.6 million demo viewers and 3.9 million viewers...Show More Summary

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