Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:5644
Posts / Week:14.4
Archived Since:April 7, 2008

Blog Post Archive

Jay Leno's Viral Marketing Stunt for New CNBC Show

Even though he stepped down as host of The Tonight Show more than a year ago, Jay Leno is not stepping away from television. A noted auto enthusiast, Leno has a new show debuting next week on CNBC, Jay Leno's Garage. In a viral marketing stunt, Leno posed as an UberBlack driver to unsuspecting passengers in Los Angeles. Show More Summary

What Makes a Memorable Logo Design (or Redesign)?

If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any insight, the shop decided to look into it. According...Show More Summary

Watch People Freak Out About Losing Their Smartphones in Chevy's Latest Prank

Chevrolet is back at scaring everyday folks, this time threatening to destroy the one thing most Americans can't function without—their smartphones. Building off of its entertaining campaign earlier this year, Chevy has a new set ofShow More Summary

Here Are 6 New Ways to Make Mobile Advertising Work

There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our lives, becoming our primary access point to the Internet and the real world around us, the need for money to follow is massive. Show More Summary

If He Wasn't on Dancing With the Stars, Train Hero Would Have Been on Oregon Campus

Alek Skarlatos gained fame earlier this summer when he and two other Americans overpowered a would-be terrorist on a Paris-bound train. And that notoriety might have saved his life. Skarlatos is one of the contestants on this season's...Show More Summary

How to Stop Your Best Creatives From Leaving You

Recently I almost lost a superstar creative to another agency, and it really taught me something. Let's face it, all creatives, especially the good ones, are always in the market. They're getting LinkedIn emails from recruiters, text...Show More Summary

Proud Whopper and Obama's Between Two Ferns Among 2015's Grand Clio Winners

David, Crispin Porter + Boguksy and Funny or Die all won Grand Clios at the 2015 Clio Awards on Wednesday, for their work on behalf of Burger King, Domino's and the Affordable Care Act—at a ceremony kept lively by emcee Alec Baldwin's comedy and musical performances including Salt-N-Pepa. Show More Summary

Presidential Candidates Have Spent Less Than 1% of the $5.5 Billion They're Expected to Rack Up

The 2016 race to the White House might seem like it's already zooming full speed ahead, but in terms of dollars signs, it's only just begun. Speaking at Advertising Week, FiveThirtyEight founder and election data pundit Nate Silver said candidates have only spent around $20 million to $30 million on ad buys so far. Show More Summary

Why Facebook Is Taking More of Its Advertising Work In-House

During an Advertising Week panel Thursday with a quintet of CMOs from tech and media brands, Facebook's marketing chief Gary Briggs made a comment that likely ruffled the feathers of more than a few agency execs in the room—he's giving his in-house creative shop more work. Show More Summary

Marketers Find Success on Instagram as Consumers Spend More Time on Mobile

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly users, some brands are even launching new products there. Show More Summary

Picked to Promote State Tourism and Business, Campbell Ewald Loves New York

Campbell Ewald New York's latest new business win covers its entire home state from Montauk to Niagara Falls. The Empire State Development Corporation, a 47-year-old public entity created to promote tourism, local businesses and other...Show More Summary

Twitter Verified a Pumpkin Spice Latte, But Not Captain Obvious. He's Obviously Annoyed

Captain Obvious doesn't like Twitter telling him he's not real. Even though, you know, he's technically not. Like many avid Twitterers, he's on a quest to be verified by the network. But Twitter is not yet budging, despite the character's months of campaigning. Show More Summary

How Gawker's Kotaku Is Helping Cheerios Reach Millennial Gamers

Honey Nut Cheerios wants to be the cereal of choice for gamers. And Gawker Media's gaming-focused vertical Kotaku hopes to make that happen by producing its first sponsored series for the General Mills brand. "They had expressed strong interest in reaching out to millennial gamers," Paul Sundue, executive director of Studio@Gawker, told Adweek. Show More Summary

Here's How a Toyota Marketer Is Already Using Facebook's New Twist on Multimedia Ads

Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-awareness optimization, mobile polling and video carousel promos. One of the first players to utilize the video-carousel tool is Southeast...Show More Summary

Here's Why Digital Retail Matters: Mobile Sales Will Exceed $252 Billion by 2020

Purchasing on smartphones and tablets will grow from $115 billion this year to $252 billion by 2020, according to a Forrester Research report released today. That represents a 119 percent increase during the next five years for mobile commerce. Show More Summary

After a Rocky Summer, MillerCoors Hires 72andSunny as Its New Creative Agency

72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category. The Los Angeles agency, a unit of MDC Group, bested Deutsch and 180 L.A. in a review launched two months ago by David Kroll, who was elevated to chief marketing officer in July. Show More Summary

Here's the Real Frustration Behind That Photo of a 'Black People' Panel With No Black People

Traecy Smith, director of diversity, The One Club Earlier this week, a picture of the first panel at "Here Are All the Black People" ignited a social media uproar. The perception of that image: There were no black people on a panel at an event for black people. Show More Summary

Ad of the Day: Pro Jason Belmonte Crushes This Bowling Ad With Amusing Trick Shots

Bowlmor AMF literally bowls over the competition in this amusing spot from New York agency Concept Farm, starring pro Jason Belmonte, who targets your alternate Saturday night plans and smashes them to bits. Belmonte is known in part for his skill at trick shots, and they come in handy here. Show More Summary

Hot List: Vote Your Picks for 2015's Top Digital Brands, Games and Gadgets

What are the apps, games and devices that (for now, at least) feel absolutely indispensable? In the Digital category of our annual Hot List Readers' Choice Awards, we want you to help name the year's most addictive and engaging bits of tech. Show More Summary

Josh Tyrangiel, One of the Industry's Most Influential Editors, Is Leaving Bloomberg

Josh Tyrangiel, who oversees all media content for Bloomberg—including digital, TV, radio—and is editor of Bloomberg Businessweek magazine, is leaving the company. "I've spent 6 years working with some of the smartest and most creative...Show More Summary

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