Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:10583
Posts / Week:29.1
Archived Since:April 7, 2008

Blog Post Archive

ABC's Success With Diversity Comes From Focusing on Creators, Not Just Stars

ABC has changed mainstream television's diversity makeup more than any of its broadcast counterparts in recet years, and executives say the commitment is paying off not just in ratings, but also in quality. Already seeing success with...Show More Summary

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform

That was, in corporate terms, fast. NBCUniversal is leveraging massive amounts of set-top box data collected by its parent company, Comcast, against third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). Show More Summary

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the numbers. Since its September debut, NickSports...Show More Summary

Community's Comeback on Yahoo Will Include Ad Support

Community has managed to cheat death more times than Jason Voorhees. This year, the cult sitcom pulled off its most improbable comeback yet: after NBC's cancellation, finding a home not on Hulu (where its studio, Sony, already had a digital syndication deal), but Yahoo Screen. Show More Summary

Cosby Show Retrospective Quietly Pulled From Rebranded TV Guide Network's Lineup

TV Guide isn't the only once-beloved brand that Pop exec Brad Schwartz had to jettison from the network's relaunch. An hour-long program featuring Bill Cosby and going behind the scenes of The Cosby Show—announced back in October as part of Pop's initial programming slate—has been pulled from the new network. Show More Summary

TV Guide Network Relaunches as Pop, With Original Shows and No Annoying Scroll

On Wednesday, free of scrolling listings, the TV Guide Network is relaunching as Pop, a network catering to "enthusiastic fandom" in pop culture. Pop is targeting a 35-45 audience that grew up in the late '80s and early '90s, a group...Show More Summary

How Showtime Got David Lynch to Revive Twin Peaks

Showtime had the good fortune to make its Television Critics Association winter press tour appearance less than 24 hours after its freshman series The Affair won two Golden Globes Awards, including the prize for best drama series. But...Show More Summary

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. Show More Summary

Woody Allen Will Create the First TV Show For Amazon

Woody Allen is headed to the small screen. Amazon said Tuesday that it has greenlit the first season of a new television series created by the Academy Award-winning director and screenwriter. The Untitled Woody Allen Project will be a half-hour series available on Prime Instant Video in the U.S., U.K. Show More Summary

9 Popular Sites Become Core of New Adweek Blog Network

A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into as the new Adweek Blog Network. Purchased by Adweek's parent company in 2014, the sites largely will remain the same in content and structure. Show More Summary

ESPN Is Bringing You Tonight's College Football Championship 12 Different Ways

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the network is offering "Megacast," 12 ways to watch the game across its platforms. Show More Summary

The Late Show With Stephen Colbert Will Debut Sept. 8

For once, the biggest buzz at CBS centers on its late-night shows, not primetime. "We have a big, big, big year ahead in late night. It's a year of transition," network president Nina Tassler told the Television Critics Association winter press tour today. Show More Summary

The CW Takes the Unusual Step of Renewing Its Entire Fall Lineup

Often-overlooked junior broadcaster The CW stepped into the spotlight at the Television Critics Association's winter tour when network president Mark Pedowitz dropped the mic in a major way: The exec announced he would be renewing the network's entire fall lineup. Show More Summary

Here's a Brief Tour of DC's Television Universe

DC Entertainment has become a major force in the television world over the past few months thanks in large part to an aggressive slate at the CW, but there's more where that came from. Constantine may be in purgatory at the moment, but...Show More Summary

Workaholics Star Adam Devine's Bedtime Routine Includes Instagram Stalking

Specs Who Adam Devine Age 31 Claim to fame Star of Comedy Central's Workaholics (Season 5 debuts Jan. 14) and Adam Devine's House Party; voices Pizza Steve in Cartoon Network's Uncle Grandpa; plays Bumper in Pitch Perfect and the upcoming...Show More Summary

How DC Became the Hero That Television Deserves

From Superman and Wonder Woman to The Flash, more than 10,000 characters populate the universe of DC Entertainment. For TV networks seeking a foothold in a world of increasing competition for every great script, and in which cable operators...Show More Summary

From Stage to Superhero: The Flash's Grant Gustin Has Always Been on the Fast Track

It's the biggest show on the CW and on track to become the network's most-watched series ever. The Flash, it appears, really can outrun everything. As with any prime-time property, especially one on the vanguard of a comics-driven movement reshaping the television landscape, it is essential to get the right guy to play the lead. Show More Summary

College Football Playoff Quickly Becomes a TV and Social Media Power Player

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the stage for a much bigger version of March Madness. The NCAA's inaugural football playoff—which consisted of a pair of semifinal games on Jan. Show More Summary

No, Walter and Jesse Won't Be in Better Call Saul. But Anyone Else Could Turn Up

Ever since Breaking Bad signed off in September 2013, AMC has been desperately searching for a new series that would bring in both audiences and awards. But after shows like Turn and Halt and Catch Fire launched to underwhelming ratings, the network is now hoping to recapture that Breaking Bad magic with... Show More Summary

Mad Men Creator Hopes Finale Will Delight Fans, But Not 'Give Them Everything They Want'

AMC is calling it "The End of an Era," and that's not hyperbole. Mad Men, the network's signature show, is coming to an end. Its final seven episodes begin airing at 10 p.m. ET Sunday, April 5, which would put the series finale on May 17. Show More Summary

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