Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:15566
Posts / Week:30.5
Archived Since:April 7, 2008

Blog Post Archive

Fox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With Disney

The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month, when Disney announced its acquisition of 21st Century Fox for $52.4 billion after spinning off some Fox assets--including Fox Broadcasting, Fox News and Fox Sports--into...

When Do Things Cross the Line and Become Online Harassment?

In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization asked respondents to look at three fictional scenarios depicting potential online harassment, and asked which elements of each should be considered harassment....

Tinder Traces the History of Dating to Caveman Times in Gorgeously Detailed Animated Spot

Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we've only made it more and more difficult to find. Or, at least, so says a new spot from Tinder and production spot Buck, which posits that Tinder isn't so much an...

Family Guy Will Air an Episode With a Reduced Ad Load for the First Time

After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March 11 episode, which will air with limited commercial interruptions for the first time in series history. The episode will air with fewer ad pods than...

Instead of Just Ads, Equinox Made Crazy Luxe Products That Tell Their Own Story This New Year’s

So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the...

Filter Bubbles: Taking Back Our Social Media Control

When it comes to the "filter bubble" that's at the top of everyone's minds with the current news cycle, the question that often gets asked is, "How did this happen?" We use social media so frequently and so casually in our everyday lives that it's easy to forget that these platforms are tools and businesses...

These Are TV’s 7 Biggest Questions for 2018 at the TCA Winter Press Tour

While CES becomes a bigger spotlight for television each year, the industry's premier January event continues to be the Television Critics Association's winter press tour, which begins today at the Langham Huntington in Pasadena, Calif. More than 200 television journalists and critics are gathering for the TCA's semiannual event (there's also summer press tour each...

Nielsen Social Content Ratings, Week of Dec. 25: Strong Finish for NFL Regular Season

The final week of the National Football League's regular season sacked the Nielsen Social Content Ratings for the week of Dec. 25. The league's week-17 slate accounted for seven of the top 10 televised sports events in terms of interactions across Facebook and Twitter, as well as four of the overall top five. CBS' presentation...

6 Digital Stats of the Week That Grabbed Our Attention

Along with the holiday season's cookies and gifts, the past week has also been packed with digital marketing stats. Here are six data-based stories that stood out to us. 1. Live views Sorry, Dick Clark, but smartphones have taken over how people celebrate New Year's Eve and they aren't necessarily watching the ball drop in...

These Silent Autoplay Ads on Facebook Are Helping People With Hearing Loss

Soundtracks can drastically change the emotional tone of a video. BBR Saatchi & Saatchi cleverly leverages this fact in a campaign for an Israeli nonprofit serving people with hearing loss. Three ads for the group, known as Bekol, use Facebook's in-feed video format, which runs automatically but stays silent until clicked, to pair striking visuals...

Amazon Buying Target Isn’t as Likely as One Tech Analyst Seems to Think

Amazon buying Target sounds like something from a dream--and that's all it could end up being. Gene Munster, a tech analyst and managing partner at Loup Ventures, made the bold prediction in a blog post yesterday. His reasoning? Amazon needs more brick-and-mortar stores as well as another way to reach moms (and their wallets). If...

Instagram: Here’s How to Send a Profile to Another User

Have you ever found an Instagram profile you think a friend would like and wanted to share it with them? Our guide will show you how to do just that. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Go to the profile you'd like to share. You can go to...

Intuit QuickBooks Gets Behind Entrepreneurs in First Ads From TBWA\Chiat\Day

If your New Year's resolutions include going into business for yourself, Intuit QuickBooks has your back. In "Backing You," its first campaign from newly hired agency TBWA\Chiat\Day, the business software brand defines its growing role in the small-business world--and explains how it empowers self-employed folks across diverse industries. "From the moment we pitched for the...

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption. According to Merriam-Webster, disrupt is, "to break apart, to throw into disorder, to interrupt the normal course of unity." Clayton Christensen, author...

Audi Wrote a Script for Websites to Install to Block Visitors Who Are Driving

Do you visit websites on your smartphone while you drive? Hey... are you driving and surfing the internet right now?! If so, knock it off! Your chances of having an accident triple when you engage in such stupidity. And four our of five drivers admit to making this jackass move. Such statistics prompted Audi...

More Than 10 Million People Rang In the New Year With Facebook Live

Usage of Facebook Live reached record levels on New Year's Eve 2016, and New Year's Eve 2017 provided yet more evidence of how mainstream livestreaming via social networks has become. Facebook product manager Erin Connolly and engineering manager Kunal Modi announced in a Facebook Media blog post that more than 10 million people livestreamed via...

Here’s How Brands Should Be Using Facebook Live

If you're a theater geek, then you probably know that Mean Girls is coming to Broadway with a brand new script written by Tina Fey. And if you're not a theater geek, you might be wondering why people would pay hundreds of dollars to see a live show based on an iconic film and rewritten...

OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art

OkCupid is DTF, but not like that. The dating site rethinks that blunt old acronym, originally meaning "down to fuck," by making it the centerpiece of a new campaign from Wieden + Kennedy New York--with the F word replaced by dozens of enlightened alternatives, leading to phrases like "down to feel fabulous," "down to forget...

The X-Files Creator on How Trump’s Presidency Has Made His Show More Relevant Than Ever

Two years ago, Fox's revival of The X-Files was a huge success. The six-episode return of FBI Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson) ended up as the No. 5 rated broadcast show in the 18-49 demo that season, behind only Sunday Night Football, Empire, The Big Bang Theory and Thursday Night...

4 Ways to Use Social Data to Win the War of Relevance

Consumers are overwhelmed. The amount of content and media they are exposed to is growing daily. The explosion of smartphones, new technology and Internet of Things innovation has caused an avalanche of interruptions from unwanted sources, and it's affecting consumer attention. According to comScore, millennial attention spans require ads that are just five to six...

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