Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:8881
Posts / Week:20.3
Archived Since:April 7, 2008

Blog Post Archive

How NBC Decided Which Shows to Promote During the Olympics

NBC has been taking advantage of all the extra eyeballs on its network during its Rio Olympics coverage, by running several promos for its fall shows. But audiences might not see quite as many of them during the Olympics' final week,...Show More Summary

Olympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold

Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal. The U.S. is still on top in the medals race....Show More Summary

Olympic Roundup: Michael Phelps 'Not Coming Back in 4 Years'

Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S. remained on top of the medal count (now 50) again on Friday. Show More Summary

Simone Biles' Insane Signature Move Blew Up Social Media on Olympics Day 6

Day six of the Olympic games in Rio de Janeiro was full of plenty of historic moments in swimming, rugby and gymnastics. Take a look at the four buzziest moments as part of Adweek's daily social recaps with data from social media analytics company 4C. The data crunches total likes, retweets, mentions and comments across social media. 1. Show More Summary

Ad of the Day: Gap Champions Individuality In New Fall Campaign

Gap's got a new tagline, "Do You," for the fall season, and the work for its latest campaign tries to embody the individual creativity celebrated by the new slogan. As part of the company's new positioning, it has released a new two-minute...Show More Summary

Hillary Clinton Is Now Co-Hosting Her Own Podcast

Presidential candidate Hillary Clinton—former first lady, U.S. senator and U.S. secretary of state—can now add podcast co-host to her resume. Today, the Clinton campaign debuted the first episode of "With Her," a podcast co-hosted with...Show More Summary

NBC Posts Second Highest Ratings of Rio Games

On a night when Michael Phelps won his unprecedented 22nd gold medal, it was two Americans named Simone who delivered the emotional stories of the day. Simone Biles, the Team USA gymnast, proved she may be the greatest gymnast ever, taking home the gold in the women's all-around. Show More Summary

AT&T Consolidates Its Creative and Media Business with Omnicom

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative business, while the recently...Show More Summary

Who Is Allyson Felix?

As the focus in Rio moves to track and field, Team USA's Allyson Felix will shift from cheering on her fellow athletes ("The women continue to kill it here in Rio," she said on Twitter. "I'm completely inspired!") to running for gold...Show More Summary

Creative Ways Local TV Stations Are Showing the Olympics Despite Rigid Rules

With broadcasters confined by restrictions on anything Olympics-related, some local newscasters are coming up with creative ways to show viewers what's happening in Rio without running afoul of NBCUniversal, the IOC or its sponsors. NBCUniversal,...Show More Summary

The New York Times Just Bought an Agency Focused on Virtual and Augmented Reality

You can't buy me love, but The New York Times just bought Fake Love. An experiential design studio with a focus on virtual reality and augmented reality, Fake Love will help expand T Brand Studio, the Times' internal marketing arm, according to an announcement this morning. Show More Summary

Olympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make History

The U.S. gymnastics and swimming teams were on fire again during Day 6 of the Olympics in Rio, helping Team USA continue to stay ahead in the medal count (now 38). Here's what marketers need to know about the last 24 hours of the Olympics: Medal...Show More Summary

Stephen Colbert Will Host a Live Election-Night Comedy Special for Showtime—Probably

Stephen Colbert's resurgence this political season will continue on election night, Nov. 8, as the comedian hosts a live comedy special for Showtime. We think. David Nevins, president and CEO of Showtime Networks, made the "half announcement" today at the Television Critics Association's summer press tour. "I think it's going to happen," Nevins said. Show More Summary

Study Finds Most Women in Advertising Have Experienced Sexual Harassment and Discrimination

The 4A's today released the initial findings of a yearlong research initiative designed to learn more about the experiences of women and other diverse professionals working in the advertising industry. The results will come as a major blow to anyone who downplays the prevalence of sexual harassment and discrimination in the agency world. Show More Summary

Well, That Didn’t Take Long: AdBlock Plus Has a Workaround for Facebook's Restrictions

Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Show More Summary

Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way. Outside of his extensive hardware collection, Phelps has helped Under Armour and agency Droga5 hit some major milestones with his "Rule Yourself" ad, including a Film Craft Grand Prix at the Cannes Lions festival. Show More Summary

Pinterest Launches Auction-Based Pricing to Take on Google's Ad Business

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google. Starting today, advertisers will be able to bid on ad prices through an auction—much like Google's Display Network—to set prices. Show More Summary

Grindr's New Clothing Line Will Benefit LGBTQ Athletes

Just in time for the 2016 Olympics, Grindr—the dating app for men—is launching a clothing line with proceeds going to fight discrimination against LGBTQ athletes. The Varsity Collection, as it's called, is available for sale online starting...Show More Summary

The CW's New Streaming Deal With Netflix Won't Dent Ratings, the Network's Chief Says

The CW is celebrating its 10th anniversary next month with a significant change—the network's programming will no longer be available on Hulu because of a new deal with Netflix. Netflix subscribers will be able to stream full seasons...Show More Summary

NBC Gets Its Lowest Olympics Ratings Since Saturday, but Men's Basketball Boosts NBCSN

Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a gold in the 200-meter freestyle relay for Katie Ledecky and the U.S. Show More Summary

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