Blog Profile / Adweek


URL :http://www.adweek.com/
Filed Under:Media / Media Industry News
Posts on Regator:13989
Posts / Week:28.3
Archived Since:April 7, 2008

Blog Post Archive

Wave Goodbye to Facebook Instant Articles on Messenger

Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying at the time, "Over 900 million people share and read news...

Facebook IQ Relaunched Its Site, Highlighted by Insights to Go

Facebook IQ, the social network's research arm, revamped its website to create an easy-to-access portal for all of its research. Tuesday's relaunch creates a one-stop shop for data, white papers and success stories on insights, marketing and measurement from Facebook, Instagram, Messenger and Facebook Audience Network. The new Facebook IQ experience is available across all...

Pinterest: Here’s How to Save Data by Stopping Auto-Play Videos

While browsing Pinterest on your mobile device, you may come across video Pins that start playing automatically. If you want to save data, you can stop these videos from automatically playing when you're not connected to WiFi. Our guide will show you how this is done. Note: These screenshots were captured in the Pinterest application...

Facebook’s Revamped Ads Manager Will Include Features From Power Editor

Facebook's Ads Manager and Power Editor are now one. The social network announced Tuesday that starting this week, it will roll out an updated Ads Manager interface, which advertisers will see where they previously accessed Ads Manager or Power Editor, and the new interface will include Power Editor's ad creating and editing features. Facebook said...

Welch’s Reintroduces Consumers to Its Farmer Co-op Model With a New Campaign and Agency

Welch's is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You're almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States. But a quick glance at the category reveals an increasingly competitive landscape...

Heading to dmexco This Week? So Is Facebook

Facebook will have a strong presence at the dmexco 2017 conference in Cologne, Germany, Wednesday and Thursday (Sept. 13 and 14). Executives from the social network are scheduled to participate in the following panels (all times local): Wednesday, Sept. 13: From Big to Small and Back: How to Watch and Brand with Multichannel Formats, 11:10...

A Boxing Match and an Unsigned Quarterback Were Facebook, Instagram Hot Topics for August

Floyd Mayweather Jr.'s victory over Conor McGregor in in their boxing match and unsigned National Football League quarterback Colin Kaepernick led the list of Hot Topics on Facebook and Instagram in August from Facebook IQ, the social network's research arm. Show More Summary

This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music. Jeremy Holley, a former Warner Music marketing executive, and Laura Hutfless, a music partnership agent at CAA, launched the agency in October 2015 with the goal of pairing clients like Bumble and Cracker Barrel with recording artists, using a combination of data...

How Rosanna Pansino Parlayed a Massive YouTube Following Into a Business Beyond the Channel

Rosanna Pansino started uploading videos to YouTube around six years ago. These days, with nearly 9 million subscribers, 2 billion video views, a cookbook that's a New York Times best-seller and a newly launched bakeware line, Pansino has taken over the URL as well as the IRL. Between cakes, cookies, pizzas and "nerdy" crafts, Pansino...

Facebook Canvas Can Now Be Used in Ads in Instagram Stories

Instagram Tuesday announced several updates to Instagram Stories for both advertisers and users. On the business side, ads in Instagram Stories can now be integrated with Facebook's Canvas full-screen, immersive mobile ad units. Instagram also introduced an uploading tool enabling brands to use their organic Stories as ads and access the creative tools of the...

This Gorgeous Ad From Diesel Is Packed With Flaws, and It Regrets Nothing

There's a gritty, glamorous, give-no-fucks beauty about not only being imperfect... but flaunting it with abandon. That's the refreshing message behind "Go With the Flaw," a short film created by Publicis Italia for Diesel. You've got sweaty bodies, incomplete roads, roughed-up cars, poorly cut film. And amid all that, there's a menagerie of weird...

Popular Mechanics Broke Out the Power Tools and Built This DIY Workshop in the Sky

Five days a week, the editorial staff of Popular Mechanics magazine reports to work on the 23rd floor of Hearst Tower, a 46-story diagrid of stainless steel and low-E glass designed by Norman Foster and honored with LEED platinum certification. And inside the hushed expanse of glass walls, where high-tech AC equipment uses outside air...

Using Pinterest Auto-Play Video to Captivate Audiences

Pinterest debuted Promoted Video with auto-play in May, enabling advertisers to effectively captivate their audience with better brand storytelling, while seamlessly moving them to action. With this release, advertisers can now dynamically tell their brand stories in new ways that were not previously possible on the platform. Show More Summary

Infographic: The Influence of ‘Corpsumers’ Who Care as Much About a Brand’s Values as Its Products

For some people, choosing a new car or deciding where to shop for groceries is a matter of value. For others, it begs more questions: How do those companies treat their employees? What's their stance on philanthropy? How eco-friendly are they? More than a third of the U.S. population ages 18-80 belongs to that second...

How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online

Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central...Show More Summary

AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix

As they try to keep pace with premium cable and streaming services like HBO and Netflix in the era of Peak TV, FX and AMC are bringing the battle to a new platform: one that does not contain advertising. Both networks recently struck deals with Comcast to offer the company's cable subscribers ad-free access to...

Wieden + Kennedy Beats Out Several Other Top Agencies to Win Global Creative Duties for Airbnb

Today Airbnb officially concluded a review launched in April by naming Wieden + Kennedy as its new global creative agency of record. Moving forward, W+K will collaborate with the short-term rental marketplace company and its existing agencies--including an in-house team--to promote its services around the world. The company confirmed that the final round of the...

A New Facebook Collection Ads Feature Will Help Print Catalogs Translate to Mobile

Facebook Monday unveiled a new creative format for the Collection ad format it debuted in March. Collection is aimed at using video to help retailers drive sales, with the ad units consisting of a video on top and four recommended products below. Facebook said its new lifestyle templates for Collection ads are aimed at helping...

Squarespace’s Super Bowl Ad With John Malkovich Wins the Emmy for Best Commercial

Squarespace fended off a two-pronged challenge from last year's winner, the Ad Council, to win the 2017 Emmy Award for outstanding commercial at the Creative Arts Emmys this weekend. The website maker won for its Super Bowl spot, "Calling JohnMalkovich.com," in which the actor turned fashion designer argues by phone with someone squatting on his...

Instagram: Here’s How to Mute Someone’s Instagram Story

Have you ever wanted to stop seeing a user's Instagram Story at the top of your feed? Did you know Instagram allows you to "mute" their Story so you'll no longer see their content while watching other Stories? Specifically, when a user's Story is muted, the application will no longer automatically play their Story as...

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