Blog Profile / Adweek

Filed Under:Media / Media Industry News
Posts on Regator:7623
Posts / Week:18.1
Archived Since:April 7, 2008

Blog Post Archive

Ad of the Day: Persol Sunglasses Is Drawing a Graphic Novel in Real Time on Instagram

Steve McQueen helped make Persol 649 sunglasses famous. But recently, the glasses got a modern redesign, which is being supported by more modern storytelling—including a "Choose your own adventure" style graphic novel unfolding on Instagram. You...Show More Summary

Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now

In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the future of linear advertising in the process. Show More Summary

Campbell Ewald Names New CEO and CCO as Agency Rebuilds After Controversy

Campbell Ewald executive creative director Jo Shoesmith will become the agency's chief creative officer following the departure of her predecessor, Mark Simon, who is retiring after 16 years at the agency. Her promotion comes amid word...Show More Summary

High Times Is Using Big Data to Rebrand Marijuana

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader set of advertisers. The publication worked with the agency Sparks & Honey to develop a nearly 100-page report around the topic of how people talk about cannabis. Show More Summary

How an Algorithm Aims to Replace RFPs in Marketer Search Process

Will agency search RFPs be replaced by algorithms? That's what Zach Pardes, the founder of Agency Geek, is betting as he launches a new networking technology to match marketers with agencies. Agency Geek, which goes live today, allows...Show More Summary

Shark Tank Star Spotlights Immigrant Entrepreneurs in New Web Series for Inc. Magazine

Ever since Republican presidential front-runner Donald Trump said he wanted to build a wall on the U.S.-Mexico border, immigration has been a key issue in one of the most contentious election cycles in recent memory. And for Shark Tank's Robert Herjavec, the mostly negative rhetoric spewed by Trump and others hit very close to home. Show More Summary

The 2016 Graduate's Guide to Marketing and Media

Graduation season is nearly here, which means a flood of young talent is about to wash over the marketing and media industries. If you're a grad ready to enter the work force, how can you make yourself stand out from the rest? And more...Show More Summary

Quiz: Which Marketing or Media Job Is Right for You?

Whether you're just preparing to enter the working world or you're rethinking your career path, you might need some ideas on where to focus your efforts. The marketing and media industries are packed with interesting job options, and...Show More Summary

9 Tips for Landing Your First Job at an Advertising Agency

You've sent your resume to every agency you could possibly think of, or at least all the ones you really want to work at. And maybe you've scored a few interviews. So what happens next, and how do you make sure you're prepared for your...Show More Summary

What You Really Learn From Your First Year on the Job

You know that starting your first job in the media or ad world will be a huge adjustment from college life, but what's the experience really like, and what can you expect? Adweek spoke with recent grads —Julia Bush, associate socialShow More Summary

Hunting for a Job? Use These 4 Tips to Screen Your Social Presence First

Unlike in Las Vegas, what happens on the internet doesn't always stay on the internet. So if you're on the lookout for a marketing or media job, take a moment to review your Instagram, Twitter and Facebook profiles, among other digital reflections of your personality. Show More Summary

How to Network Without Being Annoying

Talk to people in advertising and media about how they landed their jobs, and you'll notice a trend: It often comes down to networking. In a competitive field, even the most tenuous connection can give someone the validation to hireShow More Summary

6 Common Mistakes Recent Graduates Make

Looking for your first job after graduation can be a confusing and stressful time, especially if you tend to waffle between feeling insecure and totally employable. This paradox can make recent grads feel pretty desperate. That is, until they get the call from human resources: "We'd like to offer you the position. Show More Summary

This Startup Is Democratizing Innovation in Its Inventor-Friendly Digs

Kids are naturally curious, but that curiosity is often tempered by gender stereotyping—boys can build stuff, girls can't. But, thankfully, all that is changing, and with help from littleBits, a New York-based electronics kit startup, kids—regardless of gender—are gaining more access than ever to the tools that help them create inventions. Show More Summary

KBS Charts New Course With an Eye Toward Growing Its International Footprint

As 2015 began, Guy Hayward joined MDC Partners' KBS in New York as its first global chief executive officer. His mission: revitalize an agency that had gained a reputation for stylish work, but had some challenges in recent years. Jump-starting the shop's new business engine and expanding its international footprint were also imperatives. Show More Summary

Why Christopher Meloni's Twitter Feed Is Full of Beard Selfies

Specs Age 55 Claim to fame Stars as August Pullman on WGN America's Underground (Wednesdays, 10 p.m.) Base Los Angeles Twitter @Chris_Meloni Adweek: What's the first information you consume in the morning? Christopher Meloni: Newspapers via my iPad. Show More Summary

Put Away the Selfie Stick and Live Like a Local, Urges Airbnb's New Campaign

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local. Show More Summary

NBC Will Try to Jump-Start Aquarius With an Ad-Free Season 2 Premiere

This season, several cable networks have successfully experimented with commercial-free debuts of new series. Now, NBC is hoping to keep the streak going with Aquarius, its '60s detective drama starring David Duchovny, when it returns...Show More Summary

Fox Looks to Make Empire an Enduring Success, Not Just a Short-Term Hit

Empire might not be as white-hot as it was in Season 1, but the show remains one of TV's biggest hits, and its ratings among 18- to 49-year-olds are twice as high as any other current Fox series, except for The X-Files. However, theShow More Summary

This San Francisco Agency Wants to Fix Everything That's Broken About Client Contracts

Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models. In his more than 20-year career...Show More Summary

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