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Blog Profile / Media Week


URL :http://www.mediaweek.com/mw/index.jsp
Filed Under:Media / Media Industry News
Posts on Regator:10543
Posts / Week:29.3
Archived Since:April 7, 2008

Blog Post Archive

#TBT: Long Before Peter Pan, Live Shows Have Promised 'Anything Can Happen'

Creating a suitable promo for a live TV show can be tricky. Given that the program hasn't been shot yet, there's no actual footage to show. But that hasn't stopped the networks from crafting promos—some of them quite spectacular—that...Show More Summary

Newly Released FCC Documents Show Just How Frustrated Comcast Is With Netflix

Comcast is tired of Netflix, that's for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the strongest possible terms to a pending merger between Comcast and Time Warner Cable. Show More Summary

Robert Greenblatt on Surviving Last Year's Sound of Music Live! Gamble, and Doubling Down on Peter Pan

As NBC Entertainment chairman Robert Greenblatt went to bed last Dec. 5, after watching his network pull off The Sound of Music Live!, he had no idea what the 18-49 ratings would look like the next morning—but he was preparing for the worst. Show More Summary

Howie Mandel Watches Literally Everything on TV

Specs Who Howie Mandel Age 59 Claim to fame Comedian and actor; executive producer of the TBS series Deal With It (Fridays, 9/8c); judge on NBC’s America’s Got Talent Base Los Angeles Twitter @howiemandel What’s the first information you consume in the morning? Twitter. Show More Summary

The Guy Who Hired Amy Poehler to Make Content "Snackable"

Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately. Celebrating its 20th birthday at the end of last month, the Gap-owned clothing brand set up ginormous machines in New York and Los Angeles that rendered selfies into balloon portraits. Show More Summary

#TBT: A Look Back at TV's Must-Watch Thanksgiving Promo Leftovers

This week's look back to television treasures of yore goes beyond Throwback Thursday. It's Throwback Thanksgiving! While we usually focus on unearthing memorable (for better and for worse) TV promos, an exception needed to be made for Throwback Thanksgiving. Show More Summary

Why Broadcast TV Is So Thankful for Thanksgiving

When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched programs. Macy's iconic parade and three Turkey Day football games ranked among the 30 most-watched network programs last fall. Show More Summary

TV Bosses Say Ratings Won't Stop Being Awful Any Time Soon

Now is the winter of our discontent made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They haven't, and people are worried, and while it's not an easy time to get TV executives on the record, they have to shoot straight with investors on quarterly earnings calls. Show More Summary

#TBT: This Classic Dallas Promo Isn't Great, but It Still Lured 83 Million Viewers

Holy cliffhanger! On March 21, 1980, Dallas fans were stunned as Larry Hagman's villainous J.R. Ewing was gunned down on the CBS drama's Season 3 finale. After eight agonizing months, and a masterful marketing campaign that turned "Who...Show More Summary

How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to its Most Radioactive

Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke with Adweek about the honor. When asked about his greatest...Show More Summary

Viewship Is Up but Ratings Are Down—What's Going On?

There's a problem with the metric that TV networks are asking everyone in the media to look at when it comes to viewership: At least from an advertising perspective, it includes unicorns. This season more than ever before, networks are...Show More Summary

Here Comes Katherine Heigl's New Show

State of Affairs, as we observed in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The Voice, as well as viewers who probably forgot The Blacklist is on hiatus until next year. Show More Summary

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around the league. But well over half of Americans...Show More Summary

How The Simpsons Saved FXX

When FX Networks CEO John Landgraf sealed the deal last November to secure exclusive cable, VOD and non-linear rights to The Simpsons for his fledgling cable network FXX, he was elated ("It's arguably one of the greatest shows ever made!")—but terrified. Show More Summary

Inside the Academy's Quest to Be Known as More Than Just the Oscars

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, that distinguished little gold man honoring achievement in film, presented by the Academy of Motion Picture Arts and Sciences since 1929. Show More Summary

L.A. Dodgers' Adrian Gonzalez Spends His Offseason Playing Fantasy Football

Specs Who Adrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award Base San Diego Twitter @AdrianTitan23 What’s the first information you consume in the morning? I look up fantasy football stuff on the ESPN and CBS apps. Show More Summary

VW of America Will Start Sponsoring CNN Documentaries

Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month during the CNN showing of the film Ivory Tower about the high cost of a college education in the U.S. Show More Summary

#TBT: Sorry Jar Jar, the Star Wars Holiday Special Is George Lucas's Most Embarrassing Creation Ever

A long, long time ago—Nov. 17, 1978, to be exact—in a television galaxy far, far away (one that only had three major networks), Star Wars unleashed what would become its single most embarrassing artifact upon 13 million unsuspecting CBS Friday night viewers. Show More Summary

The Definitive Ranking of Every Single Adult Swim Show Currently Running

Over the next few weeks we're going to be looking at some of the highest-rated cable networks on the airwaves in much the same way we ranked the shows on ABC, NBC, CBS and Fox back in September, and we figured we'd start off with an ambitious one: Adult Swim. Show More Summary

We Spent the Morning With Adult Swim's Eric Andre and This Is What Happened

The Eric Andre Show on Adult Swim is now in its third season, and there is absolutely no question: It's over the top. We caught up with the show's host in New York, where he spoke about some of his comedic and punk rock inspirations....Show More Summary

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