Blog Profile / Copyblogger


URL :http://www.copyblogger.com/
Filed Under:Internet / Blogging
Posts on Regator:2539
Posts / Week:5.3
Archived Since:April 12, 2008

Blog Post Archive

A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Very soon, we’re going to be able to make that happen. Show More Summary

Last Chance to Get the Rainmaker Platform at the Current Pricing

TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now. Show More Summary

The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. Show More Summary

3 Tips on High-Conversion Copy from a Sales Page Specialist

I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will...Show More Summary

Pet Peeves from the Copyblogger Editorial Team, and What they Reveal

We’ve written quite a bit lately about identifying core values in your content. Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity. Show More Summary

What Not to Do (in Content Marketing)

Some weeks are all sunshine and lollipops. This week is not that week. Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways...Show More Summary

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. Show More Summary

Why Sex Doesn’t Sell

In his essay, “It’s Necessary for the Scene,” American playwright David Mamet explains why no play or movie he writes or directs include explicit sex scenes. Mamet is no prude. He cut his teeth in the theatre, working in and around that last great institution of vagabonds and players, excess and fornication. Show More Summary

How to Become a Truly Great Copywriter

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. Show More Summary

The Goofus and Gallant Guide to Success on the Web

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular...Show More Summary

Tough Love Week on Copyblogger

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?” The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about Read More... The post Tough Love Week on Copyblogger appeared first on Copyblogger.

Master This Writing Practice to Find More Loyal Readers

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection. Show More Summary

How to Become a Great Copywriter

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. Show More Summary

5 Elements that Build a Roster of Terrific Clients

In the podcast episode I recorded recently with Seth Godin, we talked about storytelling — and he made a point I thought was fascinating. Seth’s version of storytelling isn’t just crafting a plot in the traditional sense — the classic...Show More Summary

It’s Freelancer Freedom Week on Copyblogger

Did you know that freelancers make up about a third of the U.S. workforce? I didn’t either, until I listened to Brian’s Unemployable podcast episode from last week. What I did know is that freelancers have always been a wonderful part of our audience on Copyblogger. Show More Summary

2017 Content Excellence Challenge: The May Prompts

It’s May! Holy beans, the year’s nearly half over. I’m still wondering where March went, never mind April. Here’s our pair of community prompts for this month. Each month in 2017, we’re giving you a pair of prompts — one to make you more productive, and one to improve your creativity or writing skill. Show More Summary

How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)

You may love to write. You may get a lot of positive feedback on your writing. And you may have even picked up many great writing gigs over the years, solidifying your status as a professional writer. But something is missing. It’s difficult to balance writing for your existing clients and attracting new clients. Show More Summary

Writers: An Opportunity to Get Copyblogger Certified

This one is just for the professional writers in the audience. You may have seen that we have a listing of recommended Copyblogger Certified Content Marketers. I’m going to tell you a bit about who those folks are and how they’re selected. Show More Summary

Today’s the Last Day to Get a Great Deal on Your New StudioPress Site

Heads up, today is the last day to get your first month free, plus no-charge migration of your existing WordPress site to a brand-new, easy-to-use StudioPress Site. You’ve got until 5:00 p.m. Pacific Time today, April 28, 2017 to get the deal. Show More Summary

Gear Up for a More Powerful Online Presence

Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time. Because we love to make your life easy, we’ll move your existing WordPress site over for free. And...Show More Summary

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