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Blog Profile / Adverganza


URL :http://adverganza.blogspot.com/
Filed Under:Marketing / Advertising
Posts on Regator:337
This blog is retired.
Archived Since:April 14, 2008

Blog Post Archive

What Budweiser and brides have in common

Apropos of nothing, you have to check out this commercial for Budweiser, I think for the Chinese market. Bride walks out of beer bottle... need I say more?...

Those were the good ol' days of flying

Travel + Leisure is featuring this look at vintage airline commercials, including a list of its favorite 11. (Is 11 the new 10?) Anyway, chose to embed this one from United above. It may not be the best of the bunch, but couldn't stop laughing at the thought that this was how professional women used to dress, including yours truly.

Draper not in character at Yahoo! conference

Since I've opted out of Advertising Week this year missed a thing or two I would liked to have seen, including yesterday's appearance by Jon Hamm (aka Don Draper), as emcee of Yahoo's press conference announcing Amp. So far have only been able to find this picture of it, and find it a bit odd that they didn't have Draper come in character. Show More Summary

More Cablevision, Verizon and me

When we last left our protagonist (i.e. me), I was arguing against switching from Verizon to Cablevision. As you might recall, among other problems, my wireless connection stopped working the second we signed up with Cablevision, and...Show More Summary

Not only eco-friendly, it's politically correct

This is either a great marketing idea or too politically-correct by half, but did you know Lexus has an entire Hybrid Living initiative which promotes allegedly eco-friendly products? Found this out via a 450-word press release about some eco-conscious candle and bracelet being sold as part of this whole marketing push at Barneys New York. Show More Summary

Will this spot make me want Macy's? Nah.

Find this new Macy's ad, which is a montage of moments where Macy's has been mentioned or seen in movies, kind of curious. It seems more appropriate as a rallying cry for Macy's employees than a reason for the rest of us to shop there. Show More Summary

Hey, Starbucks! Here's where to look for ideas

So how obvious was it that Wieden + Kennedy and Starbucks were going to part ways? The only surprise for me is that apparently they've had a relationship with one another for four years, and with the brand asking Wieden and other agencies for ideas to move the brand forward, I can see it being time for Wieden to start walking in the other direction. Show More Summary

What everyone is saying about "I'm a PC"

Now that I've gotten the whole Jerry Seinfeld/Bill Gates thing out of my system, time to move onto Microsoft's "I'm a PC" commercial, which has picked up on the buzz-o-meter where Bill Gates doing the robot left off. The Seattle Post-Intelligencer,...Show More Summary

No need to email Dan at Sprint

Sprint Nextel came out last week with the second black-and-white commercial featuring (relatively) new CEO Dan Hesse. The only thing I know about the first spot was that a bunch of bloggers, rightfully, got down on Sprint for printing...Show More Summary

Bring Gates and Seinfeld back ... as a sitcom

Wondering if this whole imbroglio over the Microsoft campaign briefly starring Jerry Seinfeld and Bill Gates will be looked back on as the moment we all learned that buzz, in and of itself, isn't enough. (Yes, we should know that by now, but something tells me... Show More Summary

Adverganza's Monday morning picks, 09.22.08

OK all. Hoping the worst is over with my childcare woes and my connectivity issues. With that, I re-commence the Monday morning picks:From Advertising Age:Massive Wall Street meltdown package. Some highlights:—Consumers had lost allShow More Summary

Connectiviy issues + babysitter woes = no blogging

Hi guys, just wanted to say that sorry to be so remiss on the blogging front this week. Had double trouble with my ongoing connectivity problems and then facing a sudden childcare gap. Hopefully in the next week or two it will all be better.

Even speechless, still love Mac ads

I couldn't even get the sound to work and yet I'm still a sucker for Mac vs. PC ads. Interesting that The New York Times would let anything resembling editorial that's actually an ad to appear on its home page. Then again, that PC is so cute, and inept! Irresistible!

Yahoo hiring Bradford: a good thing

I have to admit to deriving some pleasure from Yahoo's hiring of ex-Microsoft ad sales chief Joanne Bradford to replace that search guy. It hardly means that Yahoo is now in the clear, but no matter how much emphasis Yahoo has triedShow More Summary

Whoa! Cool! Electronic paper

Been wondering for awhile what the hell electronic paper is, and thanks to 3-minute Ad Age, I finally know. It's gracing the front cover of the 75th anniversary edition of Esquire, and required what looks to be a whole bunch of Elmer's...Show More Summary

Slow on the search for Palin

Woke up this morning and saw what I didn't see yesterday: search ads bought off the keyword "Sarah Palin." Doesn't that seem incredibly slow on the uptake to you? By my precise calculations, it's been about 10 days since she was nominated for VP. Show More Summary

Where are the Monday morning picks?

Hi all. I'm on a deadline today for people who actually pay me, so sorry there's no picks to be had. I'll get to 'em when I get to 'em.

Digital has better ROI! Film at 11!

It positively kills me to see headlines like this one in Ad Age: "Kellogg: Digital ROI Surpasses That of TV," followed by quotes like this one from Kellogg's CMO: "It's still relatively early in our learning. But analysis of the Special...Show More Summary

Need help understanding Seinfeld Microsoft spot

Man, I totally don't get this Jerry Seinfeld/Bill Gates Microsoft commercial. Please, someone, somewhere, explain to me why the action takes place in a fictitious shoe store! Explain to me what this is meant to do to improve my relationship with Microsoft! Best for me to move on.

Can we please ban the word "right-sizing"?

Maybe I'm not known for my empathy on this blog, but I feel so sorry for chief people officer Rose Zory at Carat, who apparently hit the uber-send key yesterday and sent documents outlining the communications plan for layoffs there to the whole company instead of just the management people who were supposed to get it. Show More Summary

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