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Blog Profile / Publishing 2.0


URL :http://publishing2.com
Filed Under:Media / New Media
Posts on Regator:128
Posts / Week:0.4
Archived Since:April 20, 2008

Blog Post Archive

Native Advertising in Print Could Save Newspapers

Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display advertising.  For newspapers, premium pricing for premium value is why print advertising cash flow is still keeping their businesses afloat. Native advertising could be the long hoped for bridge to [...]

5 Types of Advertising That Are NOT Native Advertising

When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are doing. Which means the term will be widely misappropriated. While it’s still open for debate exactly what native advertising is, it’s useful to agree on what native advertising is NOT. Here [...]

Scaling Native Advertising

How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to capture the billions of brand ad dollars expected to shift from TV, where mass audiences are finally collapsing, and from online display advertising, where [...]

The New Associated Press for the 21st Century

This week, at TechCrunch Disrupt, we’re announcing the launch of Publish2 News Exchange, a platform aimed at disrupting the Associated Press monopoly over content distribution to newspapers. With Publish2 News Exchange, newspapers...Show More Summary

Real Teen Social Networking: In Person With Cellphones In Hand

I’m sitting next to a table full of teenagers in Panera Bread, and they are engaging in a form of social networking that you rarely read about these days — hanging out and talking to each other IN PERSON. What’s also notable ...

Data And The Future Of The Web

After I asserted several times that data is the key to the future of the web, Umair Haque gave my head a good spin by asserting that data is in fact a commodity. Umair is half right — we are increasingly overrun by data, and SOME ...

Journalism At The Crossroads: Change Or Die

As I read this year’s first crop of posts from the smartest voices on the future of journalism, it’s clear that 2008 is the change or die year for journalism, as symbolized by the uncertain future of the newspaper industry. Thi...

SPONSOR MESSAGE: Digital Edition Revenue Generation Webinar

Coming to the Web - Wednesday, January 9th at 2pm: Digital Edition Revenue Generation The first generation of digital editions were all about building circulation while reducing costs. Now, publishers are using their creativity to...

The Scourge Of Blog Comment Spam

Let me begin with an open appeal to Akismet, provider of comment spam protection to Publishing 2.0 and many other blogs run on WordPress: Howard Owens is NOT spam Every time Howard Owens leaves a comment on Publishing 2.0, it gets ...

A Historical Perspective On New Technology Adoption

One of the push backs I often hear about news organizations transitioning their business center of gravity to digital is that journalists don’t want to adopt new online and digital technologies. Well, these cycles have happened b...

SPONSOR MESSAGE: Join 400 Industry Leaders at SIIA Information Industry Summit, January 30-31, NYC

SIIA Information Industry Summit January 30-31, NYC Register now to attend this 7th annual conference for leaders of the electronic publishing industry featuring keynote presenters: Gordon Crovitz, former Publisher, The Wall St...

SPONSOR MESSAGE: Wild Apricot website and membership management software for associations, clubs and online communities

Wild Apricot communication and organizing software powers community websites, clubs, associations, churches, charities, student organizations and many other groups. Wild Apricot : Makes it easy to manage group websites Provi...

How to Fix RSS Redux

Five years ago, I wrote a post about How to Fix RSS (which was my first post to appear at the top of Techmeme). The technology and media landscape has dramatically changed since then, so I’ve updated the simple three-step program, with a particular focus on news organizations. RSS is NOT dead… it just needs to [...]

Publish2 Update: Network Growth and New Business Model

From the Publish2 Blog: Many people have reached out to us recently and asked, “How’s Publish2 doing? You guys have been very quiet for the last few months.” That’s because we’ve had our heads down rolling out the full content distribution service that we announced last [...]

Disrupting the Traditional News Syndication Model

Originally published on Nieman Journalism Lab Clay Shirky predicts that in 2011 traditional news syndication will see widespread disruption. I couldn’t agree more. But I don’t think the disruption will happen the way Clay describes it. Clay’s...Show More Summary

The Content Graph and the Future of Brands

Yesterday, two stories from Aol’s DailyFinance appeared in the Sunday print edition of the Daily Telegram, a newspaper in southern Michigan. These stories appeared on a business page that would otherwise have been produced almost entirely with stories from the Associated Press. The Daily Telegram got permission to publish these Aol stories not through a big corporate [...]

High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space

Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and thus are hard pressed to [...]

Content Doesn’t Matter Without the Package

In response to the launch of Google’s Fast Flip, I observed that Google is correctly focused on creating a new user interface for news, when most media companies are not. A lot of people responded that Fast Flip is not an innovative or effective UI for news — which may be true, but that misses [...]

What Google Understands About the Future of News and Publishing That Publishers Do Not

Google knows a lot about the future of news — more than many publishers. It’s evident in Google’s new product, Fast Flip, which allows news consumers to “flip” through news stories. What’s striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation. Fast Flip is a new package for news. The [...]

The Briefing: Start at Y Combinator, finish at EveryBlock

It was a busy Monday morning in two corners of the hacker journalist community: EveryBlock is acquired by MSNBC, and Y Combinator announces a “request for startups” to address that whole “future of journalism” question hanging out there in the open air. Want to catch up? Start here: Msnbc.com acquires local news Web site MSNBC.com | August 17, 2009 Ryan [...]

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