|Filed Under:||Business & Finance / Entrepreneurship|
|Posts on Regator:||1216|
|Posts / Week:||3.6|
|Archived Since:||June 7, 2008|
This week I spoke to a new client who contacted me through the eAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she used in her email. Rather she wrote the words I hear many business owners [...]Show More Summary
Increase sales and online awareness fast and cost-effectively Recently, I was fortunate enough to be interviewed on “Black Hollywood Live’s Phenomenal Women.” I had a great time during the interview, and the host and I discussed “How to Build Buzz.” With this in mind, I thought I’d share some tips with you on how you [...]Show More Summary
Fast Response is the Key to PR Success How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of [...] The post How Fast Is Your PR Team? appeared first on StartupNation.
Many marketing challenges are often strategic dilemmas. When company executives meet to discuss missed sales targets, unknowingly they are often trying to solve strategic issues with marketing solutions. Since they are not addressing the core problem, the marketing efforts are often misdirected. Common questions discussed during sales and marketing meetings are: (1) How do we [...]Show More Summary
Start Spring PR and Content Activities Now for a Great Summer! If you have a big “To Do” list for your business and PR and marketing activities right now, it’s time to take action. Start big projects, reach out to new customers and review your goals. After all, do you really want to be stuck [...] The post Tips to Spring Into PR Action Now! appeared first on StartupNation.
How Can I Help You? How is your year going so far? I don’t know about you, but I’ve talked to many small business owners who are really watching their budgets closely and saving as much money as possible. With this in mind, it can be more difficult to get small business customers to use [...] The post 3 Tips to Improve Your Sales Pitch appeared first on StartupNation.
At one time landing a large corporate client was the golden goose. Today, that may not be the case. Working with smaller companies is often more profitable, not to mention enjoyable. More importantly, given the trends it may offer the best opportunity for growth. According to the latest data released by the SBA, “In 2011, [...]Show More Summary
This week, StartupNation Radio hosts Jeff Sloan and Dan Glisky, Jr. will appear as guests on Word of Mom Radio to talk about the Leading Moms in Business Competition! When: Thursday, April 17 from 1-2pm EDT Tune in right here! Launched in mid-March, StartupNation’s annual Leading Moms in Business Competition is still going strong! With [...]Show More Summary
Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s [...]
Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit. The importance of branding cannot be underestimated. A distinctive brand strategy builds [...]Show More Summary
Enjoy the Season and Work Less! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy yourself. With this in mind, here are… 3 [...] The post Spring Tips for More Fun and Less Work! appeared first on StartupNation.
Strategic plans built on faulty beliefs are sure to fail. Change can occur quickly and the average lifespan of a business model may only be a few years before modifications or a complete restructuring is required. With that said, change does not occur unnoticed overnight — subtle clues (that are easily recognizable in hindsight) can [...]Show More Summary
Marketing and PR Tips from a Successful Entrepreneur – An Interview with Bentley Charlemagne of www.myqme.com As an entrepreneur, it’s important to know about all of the various, marketing and PR opportunities available. And a big part of this is social media. But there are so many social-media venues out there, it can be overwhelming. [...]Show More Summary
A company’s success is based upon the company’s ability to sell, produce and control cost. Business growth occurs when the company successfully markets and sells products and/or services, at a price that exceeds the cost to produce, with enough surplus profits to cover overhead and allow for reinvestment. Companies are dynamic organizations comprised of numerous [...]Show More Summary
It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content? Are you getting a great return-on-your-investment from the messaging you are presenting? Are potential customers [...]Show More Summary
When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]
The internet allows consumers to do quick price comparisons. For companies that sell similar products/services pricing becomes front-of-mind for the consumer. In response, many business owners lower prices to get the customer in the door. They believe the discount will be “made-up” on future sales. While is it true that large corporations successfully deploy discount [...]Show More Summary
Wholesaler Justin Wilmot runs successful, REI business working just a few hours each week If your small business is taking up too much of your time, check out the story of Justin Wilmot, a real estate investment training coach and founder of 10 Hour Wholesaler, www.10hourwholesaler.com/presentation/. Justin loves to surf, and when he realized that [...]Show More Summary
It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]Show More Summary
Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before… “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press [...]