Blog Profile / Bringing Brands to Life!
| URL : | http://www.directortom.com/director-tom/ | |
|---|---|---|
| Filed Under: | Business & Finance / Marketing | |
| Posts on Regator: | 159 | |
| Posts / Week: | 0.6 | |
| Archived Since: | June 7, 2008 | |
Blog Post Archive
Blog Post Writing: How to Create Consistent Content (in six easy steps)
Producing enough content (especially blog posts) for prospects and customers is one of the greatest marketing challenges facing organizations today. After all, who has the time and expertise to consistently publish relevant and interesting...Show More Summary
Can Music Improve Your Writing? Try This Simple Experiment
It’s great having a few tricks up your sleeve to boost your writing speed. (Especially tricks that can “flip your switch” when writing from scratch.) Can music “flip your switch”? Music is one of those things we don’t pay much attention to—unless we have to. Show More Summary
How to Work with Graphic Designers for the First Time
If you've never worked with a graphic designer before (and you have questions on how to proceed with one), there's good news. My latest article for Content Marketing Institute, The ABC s of Working with a Graphic Designer (for the First...Show More Summary
3 (Often Ignored) Ways to Write Quickly
It’s going to happen.
You get an idea while driving, walking or shopping.
You fire up the computer.
Then—you can’t write.
So how can you ramp up your ability to write quickly, without a lot of hoopla?
3 (Often Ignored) Ways to Write Quickly
1) Sporadic Writing
This technique nearly works miracles. Show More Summary
5 Business Communication Books (and Free E-Books) That Inspire Me
I’m forever on the lookout for interesting business communication books. If you’re looking for some interesting reading, here’s what I’m reading now (or have read recently). Four of the books are free e-books and definitely worth checking out. Show More Summary
The (Almost) Perfect E-Mail: 7 Step Checklist
I was comparing different e-mail techniques with a friend just the other day. The conversation prompted me to write down my e-mail process and to share it with you. I (usually) go through seven points before sending any e-mail. Take these tips for a spin sometime. Show More Summary
Is Your E-Book Sitting Right Under Your Nose? Find Out in 4 Steps
When I published my free e-book, "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier," I used four steps to create it. The articles in it were previously kicking around here, there and everywhere. You, too, might have a few...Show More Summary
3 Benefits of Writing a Free E-book
For the longest time (a few years, actually!), I've had a number of folks tell me I should write an e-book and give it away to subscribers. And for years, I thought "Someday I'll get it." (Yeah, right.) Well, that "someday" finally came. About...Show More Summary
Why Hire a Professional Proofreader? 5 (Overlooked) Reasons
If you've never hired a professional proofreader before, you're missing out on one of hidden joys of writing. Why hidden? Because until you see the results of a professionally proofread document, the reasons for hiring one are easily...Show More Summary
How to Maximize (Leftover) Interview Content
You interviewed someone. You pulled the quotes you needed for the project. You dumped the rest of the interview. 90% of that interview is now sitting on the floor. Ugh. Doesn't that just bug the daylights out of you? Wasting all that material used to drive me nuts. Show More Summary
Revealed: My (Best) Video Interviewing Secret Ever
After interviewing 1,500+ people on-camera, I've learned how to deal with lots of different interviewing challenges. And I've learned lots of little secrets to work around those challenges. But there is one very cool interviewing secret...Show More Summary
13 Box System: Powerful Secrets Revealed
A month ago, I introduced you to a (very cool and highly effective) business communication tool called the "13 Box System." Don't underestimate the power of 13 boxes If you're not aware of how easy, powerful and helpful 13 boxes can be, you might be missing out on how to become a better communicator. Show More Summary
Deconstructing Behind the TEDTalk 2010 Video
Here's a quick update on this neat "behind-the-scenes" TEDTalk video. I thought it'd be fun to deconstruct this video and find the main ingredients that make this film so engaging. So that's what I did. You can read the analysis in my...Show More Summary
How to Conquer the World (25 Minutes at a Time) Part 2
In Part 1 of the Pomodoro Technique, we talked about the benefits of working on your projects in short, highly focused “sprints.” In Part 2, I’ll share the basics of the technique to see if it’s something you want to explore a bit further...Show More Summary
How to Conquer the World (25 Minutes at a Time) Part 1
From 1980 to 1990, I was a pretty serious runner.
10K’s (6.2 miles) were my main gig.
I threw in a few 5K’s and 10 milers to spice things up a bit.
Training for these races often involved running “intervals”
Intervals means you to run...Show More Summary
13 Box System: How to Structure a Presentation (in Minutes)
Have you ever been asked to give a presentation?
If so, did you struggle for hours trying to figure out what to say first?
Then second?
Then third?
What if you had an “easy-as-pie” system to instantly map out any presentation you deliver?
How...Show More Summary
Zapping Article Chaos, Optimizing Content, Harnessing Transcript Power
Here are three (very different) articles I recently wrote for Content Marketing Institute. Each article is written to specifically boost your communication skills in new ways.
Feel free to join the conversation by leaving your comments or sharing your insights on an article.
1. Show More Summary
Behind the TedTalk 2010
Got 11 minutes? You won't want to miss this gripping mini-documentary taking you behind the scenes of a TEDT alk. The music is absolutely stunning. The story is simple but dramatic. The photography captured just the right moments. Here is the TED link for full credits and further information. Hats off to TED, the crew and the producers for a job well done.
Conversational Video: Increasing Viewer Engagement
Quite by accident (thanks to Twitter), I bumped into Nick Kellet, CMO and Product Strategist at HuStream. Long story short: we had a marvelous phone conversation which inspired Nick to write an interesting riff on What’s conversation?...Show More Summary
4 New Articles for Content Marketing Institute
Oops. I was so busy writing articles for Content Marketing Institute I forgot to share them with you here. Without further delay, here they are. 1. How Ringo Starr Can Help You Create Rockin’ Blog Content I've seen Ringo perform eight times ever since he launched his All Starr Band in 1989. Show More Summary