Blog Profile / Pharma Marketing Blog
| URL : | http://pharmamkting.blogspot.com | |
|---|---|---|
| Filed Under: | Medical / Pharmaceutical | |
| Posts on Regator: | 1157 | |
| Posts / Week: | 4.5 | |
| Archived Since: | June 8, 2008 | |
Blog Post Archive
FDA Urged to Take "Small Steps" in Developing Final Guidelines for Mobile Medical Apps. Good Advice for Social Media Guidelines As Well
In July 2011, the FDA proposed regulating mobile medical apps as medical devices (see "FDA Issues Long-Awaited Guidance - for Mobile Medical Apps").FDA has reserved the term "Mobile Medical App" (MMA) to mean a medical app that meets its medical "device" definition. Show More Summary
Lazy IT "Nazis" Thwart iPad Use by Sales Reps
In a recent post, Rich Myer asked "how can pharma avoid the 'IT Nazis'"? Of course, he meant "Nazi" in a "good" sense, akin to the "Soup Nazi" on Seinfeld, the old TV sitcom.Myer was talking about faulty IT policies that disallow pharma...Show More Summary
Victoza, Januvia, and Other Diabetes Drugs Under FDA Scrutiny: Marketing "Ethical Concerns"
"Facing growing evidence that some of America's top-selling diabetes medicines could lead to pancreatic disease, federal regulators [see FDA notice here] on Thursday opened an unusual review of drugs from Merck & Co., Bristol-Myers Squibb Co. Show More Summary
FDA and Sugar: One Lump or Two?
"The U.S. Food and Drug Administration announced that a federal judge has approved a consent decree of permanent injunction against Butterfly Bakery Inc., a bakery based in Clifton, New Jersey, and its president, Brenda Isaac, for unlawfully...Show More Summary
Big Sunshine Law Data
More than half of physicians surveyed by MMIS -- a technology company that supplies data management services to the pharma industry -- did NOT realize that the new Sunshine Law, which is part of the Affordable Care Act, requires pharmaceutical...Show More Summary
Are You Demented? There's an(other) App for That!
"A team of clinicians from Australia and the UK have translated one of the most commonly used dementia screening tools into app form to speed up patient assessment," reports PMLive (here)."The ACEmobile app uses the paper-based Addenbrooke's...Show More Summary
OMG, FTC Says "One-Click" Rule OK for Twitter Ads. Will FDA be a Copy Cat?
The Federal Trade Commission (FTC) just released new guidelines to expand its decade-old rules on Web ads to the world of social media and smartphones, reports the Wall Street Journal (guidelines attached to this post)."Short-form ads...Show More Summary
Quantified Self-focused Narcissism
South by Southwest (#SXSW) is in full swing in Austin, TX. The conference organizers wouldn't give me a comp press pass, so I am following the health track from afar via Twitter using the #sxswh hash tag:Tweets about " #sxswh" There's...Show More Summary
OPDP Reorganization: Will It De-emphasize DTC Ad Review?
FDA's Office of Prescription Drug Promotion (OPDP) is being re-organized. Instead of separate divisions for consumer promotion (direct-to-consumer or DTC promotion) and professional (HCP) promotion, there will be two divisions focused...Show More Summary
Pharma Dollars for Docs Millionaire Club
Pharma Mints Millionaire Doc: This is America, But Is It Marketing?Dr. Jon W. Draud, the medical director of psychiatric and addiction medicine at two Tennessee hospitals, "earned more than $1 million for delivering promotional talks...Show More Summary
Facebook Likes Pharma, Pharma Likes Facebook. So Why Doesn't FDA Like "Likes"?
Much fanfare and "sky is falling" comments have been made by bloggers regarding FDA's recent warning letter to a dietary supplement maker that used Facebook to “Like” an unapproved claim regarding one of its products (see, for example,...Show More Summary
More Biologics Rx's Mean Less DTCA Spending, But Not More Internet Ad Spending
By now you should be familiar with charts like the following, which documents the decline in direct-to-consumer advertising (DTCA). [Please read "Pharma DTC Ad Spending Took a Nosedive in 2012!" for details regarding the last 3 barsShow More Summary
We Do Hope Y'All Will Enter! Contests Guarantee ROI for Diabetes Drug Marketing
"Hey y'all, I'm Paula Deen and these are my sons Bobbly and Jamie," says Paula Deen, Novo Nordisk's Victoza diabetes drug spokesperson, in a new video designed to solicit personal stories for a chance to "walk in Paula's footsteps this year." It's the launch of the Seeing Diabetes in a New Light® contest. Show More Summary
Pharma Marketing Sequestration! DTC & Physician Ads Cut 20% Across the Board!
According to MM&M: "Ad pages in medical/surgical journals fell precipitously in 2012, with companies buying 16,100 fewer pages than they did in 2011 (a 21.2% decline). Ad dollars, similarly, were down to $328 million, a $77.7 million drop (19.2%) from 2011 (see "Journal Ad Report 2012: In a Bind"). Show More Summary
Pharma DTC Ad Spending Took a Nosedive in 2012!
According to data from cegedim Strategic Data (CSD), DTC spending decreased by 22% in 2012 compared to 2011 (see chart below and here): (click for an enlarged view) Boy, was I wrong when I predicted that Direct-to-Consumer (DTC) advertising by the pharmaceutical industry would decrease by about 3.3% in 2012 compared to 2011. Show More Summary
Sydney Wolfe's 7-Year Drug Rule/Itch: Don't Prescribe or Imbibe Any New Drug for First Seven Years After FDA Approval
At the recent Selling Sickness conference in Washington, DC. Sydney Wolfe, MD (Public Citizen), gave a rousing keynote presentation. As I reported last week, Wolfe declared war on the medical-pharma-industrial complex (see here).OneShow More Summary
Selling Sickness: The War Against the Medical-Industrial Complex
I am a fish out of water here at the 2013 Selling Sickness conference in Washington, D.C. Although the theme of the conference -- "People Before Profits" -- resonates with a lot of public relations rhetoric of big pharma companies (e.g., "Merck. Show More Summary
The First Ever "Dear Doctor" Letter Regarding a Mobile Medical App Recall
When I wrote the Pharma Marketing News article "Some Unregulated Physician Smartphone Apps May Be Buggy" back in January 2012, I reported that Pfizer "recalled" its Rheumatology Calculator app because of "a bug in the app... gives wrong...Show More Summary
Novartis Preserves Vasella in Aspic
Daniel Vasella, chairman and chief executive of Novartis, should not have accepted a $78m payment, according to th Financial Times (here). Mr Vasella “has agreed to continue to make available his knowhow to Novartis and to refrain from...Show More Summary
ED Drug Advertisers "Cockblocked" PhRMA's DTC Guiding Principle #13
The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively block new Federal regulation, a study released today in the Journal of Health Politics, Policy and Law found. Show More Summary