Blog Profile / Hard Knox Life

Filed Under:Marketing / Online Marketing
Posts on Regator:83
Posts / Week:0.2
Archived Since:July 4, 2008

Blog Post Archive

“Screens Are Getting Boring” – Russell Davies

screens are getting boring Originally uploaded by Will Lion Advertisements

Will Yahoo and Intel finally deliver on the promise of Internet-enabled TV in our Living Room?

At CES 2009, Intel and Yahoo will reveal the latest in their Connected TV initiative, a program they hope will “mark the beginning of their Internet-fueled expansion to the world of TV.”  According to CNET, the companies have different goals with the Connected TV initiative. For Yahoo, it’s establishment of the Widget Channel, a software […]

eBay’s Holiday Contest SNAFU a lesson for all eMarketers

Guest Post:  This post was contributed by Kelly Kilpatrick, who writes on the subject of MBA admissions. She invites your feedback at kellykilpatrick24 at gmail dot com. In the TechCrunch article (12/4) “eBay Holiday Contest Overrun By Automated Scripts, Honest Users Disgruntled,” it would seem the Internet behemoth messed up on its latest promotional effort, […]

Mashable says brands don’t belong on Twitter

Mashable sparked an interesting debate on Friday when Dr Mark Drapeau made the bold statement that Twitter should ban brands from the site.  In the post “Do Brands Belong on Twitter”, Drapeau stated that: Thinking about what might be best for people, in my opinion Twitter should not only not charge brands for membership, but […]

How should Brand Managers approach the Social Graphs of Facebook Connect and OpenID?

Over the past week, it would be hard not to notice the debate around social graphs and in particular, Facebook Connect versus OpenID.  The folks over at ReadWriteWeb summed it up best when they wrote: This battle isn’t about “single sign-on” – it’s about the payload that comes with it (friend networks, personal data, maybe […]

Business Inspiration for the New Year

As I was catching up on my RSS reading, two posts by Seth Godin and Fred Wilson really caught my attention as inspiration for the New Year. In the first, Seth Godin posed the question, “Do ads work?” In particular, Seth is asking about digital ads where he feels the mindset of marketers should be […]

eMarketer: Facts and Numbers for Teens / Tweens

Over the weekend I had a chance to catch up on some of the recent eMarketer reports.  They have been releasing quite a bit around Teens / Tweens and technology.  In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market.  For instance, by 2012 […]

Congratulations Motrin. You just proved why every brand needs to understand Social Media

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms […]

Why won’t someone develop a decent Twitter client for the Blackberry?

Image by via CrunchBase On the trip to the parent’s house this weekend, I was bemoaning the fact that Twitterberry is not exactly a stellar Twitter client for the Blackberry.  And I appear to be in good company since Fred Wilson of Union Square Ventures complained about the same thing on Friday. So why is […]

“Screens Are Getting Boring” – Russell Davies

screens are getting boring Originally uploaded by Will Lion Posted in Uncategorized

Looking Back: The Birth of The Brandery

This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in […]

Marc Andreesen’s 7 Traits To Reinventing Industries

Marc Andreesen recently provided his take on the news industry and the opportunities to reinvent the business. But one of the most interesting parts of the post was the very end when Marc outlined the 7 traits that any successful business needs to reinvent industries. The following is an exert that deserved to be shared […]

Is Facebook Building the 21st Century Procter & Gamble?

Back in 2008, I had the chance to lead P&G’s Joint Business Planning with Facebook (as well as the other big digital media players).  The intent of the Joint Business Plan wasn’t about just increasing advertising dollars.  It was about knowledge sharing between the two companies with the goal of having a strategic relationship where […]

My plans for SXSW Interactive 2014

With SXSW Interactive only a few weeks away, I wanted to see who else might be making the annual trek down to Austin.  I’m personally doing a shorter trip than usual, arriving on Thursday March 6th and heading home on Sunday March 9th.  But while I’m in Austin, I’m participating in a few different events this year. On Friday, March [&hellip

Starting My Day in a Coffee Shop

If it is a work day, there is a good chance that you are going to find me starting my day in coffee shop around 7:30 AM.  Since leaving P&G in 2010, it is a ritual that I’ve developed where each day in Cincinnati begins with a trip to one of favorite baristas.  Instead of one shop, I typically rotate [&hellip

How to Build a Startup that Thrives – SXSW V2V 2013

At the inaugural SXSW V2V this August, I had the opportunity to deliver a 20/20 Vision talk on “How to Build a Startup that Thrives.” The talk answered the question of “can today’s startups become tomorrow’s General Mills or P&Gs?” In the startup world, overnight success stories make a big splash. But what happens when initial rounds of investment dry [&hellip

Social Media Cannot Be Deleted

Yesterday I happened to catch a Facebook post by Ford’s Scott Monty that simply said. “Now THAT’s on brand!”.  Of course, I had to click through and what I landed on was a BuzzFeed article entitled “Charmin Tweeted, Then Deleted, This Spectacular “Thor” Pun.”   Apparently Charmin had posted the great ad below but then pulled it down when Marvel / Disney [&hellip

Don’t Call Us Flyover Country

In September, I had the opportunity to be one of the keynote speakers for the inaugural D2 Cincinnati conference.  Standing for Digital Dialogue, D2 was focused on how brands and retailers make meaningful digital connections with consumers that build long-term brand loyalty. Show More Summary

Innovation Generation: Why brand–startup partnerships are a must for marketers

This article originally appeared in Upstream, Rockfish’s newsletter that shares our insights and points of view across technology, marketing and strategy; our take on current trends; and a look ahead to what’s on the horizon for marketers. Show More Summary

The Rise of Brand Tech

When the industry talks about startups and technology in the advertising industry, it often receives the shorthand description of “AdTech”.  It is a term that I have always struggled with from the perspective of a Brand Marketer.  Most brand marketers aren’t hands on when it comes to their media buys.  Instead they rely on the expertise of their internal media [&hellip

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