|Filed Under:||Media / New Media|
|Posts on Regator:||160|
|Posts / Week:||0.6|
|Archived Since:||July 18, 2008|
What are the most important skills for an online marketer, blogger or professional? I am going to list my response to that, but I would be interested in hearing your thoughts in the comments. I’m intentionally keeping this one short so you can dive in and tell me where I am wrong! This post came [...]
When should you write? How often? How long should your blog posts be? Should you have a schedule? I get asked these questions and similar every week, between emails, Q&A calls/webinars, and clients. Content is becoming super important. We used to talk about if content was king or not. Now, I see a shift. The [...]
Today, I want to talk about what happens when you give in to your fears. I want you to learn from my mistakes so you can have the courage to do what you need to. I have a lot of fears. That’s just part of who I am. I’m risk-averse, and I tend to focus [...]
One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be willing to pay for. How do you turn that free stuff into profit? The thing is, while we KNOW this works, a lot of people get stuck on [...]
You might have noticed a bit of a gap in posting here. Well, I have still been writing, just over at the BMO Bank’s Small Business site: I am writing about how online tools and techniques can grow your business. Check out my most recent articles and let me know what you think! 4 Key [...]
I think everyone has the capacity to be creative, but if you listen to some pundits it seems creativity is something only bestowed on an elite few. The fact is, the word “creativity” itself can cause a lot of creative resistance, and make people feel that the bar has been set too high for them. [...]
One thing all businesses have in common, large or small, is they all have to generate sales leads. If you are not generating sales, well, you are not in business! A lot of my customers come to me because they have had so much referral business over the years they have never really developed a [...]
How do you use the web to gain face to face clients? It’s a question I get asked a lot, and it is a growing part of the world of marketing online. Think about your own buying behaviour. Would you buy a car now without at least researching online? Or even a TV? The web [...]
Why do you blog? Is it for traffic and attention? If you blog to get more visibility, then you have a lot of company. One of the major reasons companies and individuals create content is to increase their share of attention, to build credibility, and to grow an audience. HubSpot research indicates companies that blog generate 55% [...]
Is your website harming the trust and credibility of your business? Are people worried or put off when they visit you online? Could your site be working against you rather than working as a business asset? I’m sad to say that this is more common than we would like. It was certainly the case with [...]
It’s a simple but uncomfortable truth. Nobody cares what you do. Oh, people might ask. At a networking lunch, a cocktail party, and so on. But nobody cares. What do people actually care about? “Enough about me. What do you think about me?” It’s funny because it is true. People want to hear if listening [...]
I joke that I am the most conventional unconventional guy you might ever meet, but it is true in a way. When we think of unconventional we often think about specific things. Going off to live on a commune might be a big one, having tattoos and piercing might be smaller “bucking the system” type [...]
Well it’s finally here! The third edition of the Problogger book is now available to order. (You might have already seen the news at Problogger). The first edition came out May 2008, co-authored by Darren Rowse and myself, and published by Wiley Publishing. We released the second edition in 2010 to expand and update the [...]
We are bombarded by “feel good” social media advice. Join the conversation. Engage. Listen. But this stuff takes time and effort. Where is the return on investment? It’s not just about chatting, and the ROI is not found by simply throwing up a Facebook page. If you are struggling to convince your boss (or yourself) [...]
What should a blogger do when they want to profit from their creativity, knowledge, experience and skills, but not by teaching “how to”, but instead from the results of their work? As you no doubt know, my strategy for building a profitable blog around what you know is called Authority Blogging. Build an audience of [...]
How do you know when your audience is ready to buy from you? Should you wait to “monetize”? How big does your audience need to be? These are common questions and the answers have been debated over the years. I am going to share an answer I gave George from the Man Up Blog during [...]
In the first 7 days of this blogs life, 20,000 visitors checked it out. Sounds like a pretty nice result doesn’t it? I was super happy, but a little disappointed in one specific respect. Only 500 people subscribed. Now, don’t get me wrong, I loved and nurtured those 500 subscribers and 500 subscribers in any [...]
Your audience does not want your content. Your audience probably does not want to hear from you at all. If you think that because your website looks great that people will want to visit it … think again. What do they really want? Your audience and potential customers know who they are and probably have...
Many bloggers don’t have a value problem. They have a great deal to share. I am sure you do – I have never met someone who doesn’t. Why then do people struggle to find an audience. Never mind an audience who knows, likes and trusts them – ANY audience? It’s weird but a lot of...
As much as I tell people to seriously reconsider buying too much into the hardcore “Make Money Online” hype, I can not argue against its allure and the fact that, well, people DO make money online. The problem is, there are the usual caveats: It’s not fast. It’s not easy. You WILL encounter problems and...