Blog Profile / PR 2.0

Filed Under:Marketing / Online Marketing
Posts on Regator:753
Posts / Week:1.5
Archived Since:July 26, 2008

Blog Post Archive

To innovate or advance digital transformation, look outside your industry

My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap...Show More Summary

The Next Round of Modern Commerce Disruption

The evolution of modern commerce is underway. Every day, we are introduced to new, niche players that introduce new personalized product and business models. At the same time, traditional retailers are learning how to innovate and also acquire innovative startups to introduce new capabilities, expertise and leadership into the fold. Show More Summary

How Digital Disruption is Changing Customer Experience

Oracle invited me to present at its Modern Customer Experience event in London. That was one of the most memorable speaking experiences I’ve had to date. Have you ever been to a silent disco aka silent rave aka silent DJ party? If not,...Show More Summary

Las seis etapas de la transformación digital

For all of my Spanish speaking friends, my Prophet colleague Joseph Gelman and I have published an in-depth article based on my research-based maturity framework, “The Six Stages of Digital Transformation.” I hope it helps you. Espero que te ayude. Show More Summary

WTF: What’s The Future of Travel and Hospitality?

We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. Show More Summary

Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership

In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation can, in its own way, making businesses more human. Show More Summary

Exploring digital transformation and influence

I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing. I often think, “what’s the point of doing all of this work if no one will see it!?” In a rare...Show More Summary

You are not a digital marketer…at least not yet

There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel. My good buddies Travis Wright and Chris J. Show More Summary

If we don’t disrupt ourselves, it will be a gift given to us by someone else

We all talk of change. But it’s a much different story when the need to change becomes our reflection in the mirror. It’s not easy. But if we are to affect any change around us, we must begin with ourselves. Disruption is a give given by you or to you. Show More Summary

The Art of Storytelling in an Era of Connected Audiences

Once upon a time, brands and agencies set out to tell the most engaging, transparent and shareable stories the world had ever seen. Little did they know, the audience would become storytellers in their own right. That signal, that certain spark to break the fourth wall to connect with audiences had since extinguished. Show More Summary

Adapt or die: How the travel industry can survive in the era of digital Darwinism

Why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success. We live in an era of digital Darwinism, where technology and society are evolving faster than most businesses can keep up. Show More Summary

The Biggest Mistakes Companies Make in Digital Transformation and Innovation

Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and innovation. Recently, he invited me to...Show More Summary

Designing for the Human Side of Digital Transformation

On this final episode of Digital Outliers Season 1, my dear friend Stowe Boyd joins to discuss the “humanities of it all.” Stowe is futurist and editor-in-chief at Work Futures. He believes (and my research shows) that companies areShow More Summary

Great Customer Experiences an Upgrade to Executive and Management Mindsets

It’s a new year and not necessarily another step forward. This isn’t the first time I’ve used this profound picture by Banksy as inspired by Meek. It always inspires me to spread my wings as a change agent. In my research, I find time and time again that digital transformation and corporate innovation is spurred by customer experience. Show More Summary

The Nexus of Digital, IT and Science Fiction in the Future of Work

I have to tell you, I am absolutely loving the Digital Outliers podcast series and I hope you are too. In this episode, I get to talk with Brenda Cooper who among many things, is the CIO for the city of Kirkland, Washington. She is also a futurist and the author of nine science fiction and fantasy books. Show More Summary

Future digital banking trends that apply to almost any consumer-facing business

Each year, my friend Jim Marous assembles some of the industry’s most interesting perspectives on retail banking trends and predictions for the year ahead. I was invited back to share my thoughts (thank you Jim!) Although, looking back, I still stand by my ideas from the previous two years. Show More Summary

Digital Transformation Through a Global Lens

Part 3 in a media tour series for my 2016 keynote at Digital Business World Congress (DES) in Madrid, Spain. This interview is with i9 Magazine, “O mundo digital visto por peritos internacionais.”   Digital Transformation Through a Global Lens Digital revolution is happening. Show More Summary

Defying Demographics: Generation-C, Today’s Hyperconnected Consumer ‘Generation’

Not that long ago, I spent time with Kevin Delaney and the digital transformation team at Cisco’s Connected Futures to explore the evolving consumer landscape. My research and ongoing work with Google continues to show how and why people are changing and how businesses must transform through digital and also human approaches. Show More Summary

The Digital Transformation of Cities and City Governments

Digital transformation is affecting every aspect of our world. Looking beyond the typical business case studies, some of the most interesting, and overdue, work in digital transformation is happening within local, state and federal governments. Show More Summary

Is technology is creating a narcissistic society?

Part 2 in a media tour series for my 2016 keynote at Digital Business World Congress (DES) in Madrid, Spain. This interview is with Expansión, “La tecnología está creando una sociedad narcisista.” Technology is creating a narcissistic...Show More Summary

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