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Blog Profile / PR 2.0


URL :http://www.briansolis.com
Filed Under:Marketing / Online Marketing
Posts on Regator:933
Posts / Week:2.9
Archived Since:July 26, 2008

Blog Post Archive

So, I’m Co-Founding a Men’s Accessory Line with Jesse Redniss for #Movember

My good friend Jesse Redniss, VP of Digital at USA Network, and I are aiming to bring back the lost art of gentlemanliness with a twist, one that blends style, character and digital philanthropy. And, we need your help. Jesse and I are introducing a very special line of pocket squares in honor of October [...]

The New Kodak Moment: Why Storytelling Is Harder Than Ever

Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, [...]

This So-Called Digital Life: Re-Evaluating the Value of Social Media

I think I’m getting tired… My connectedness has seized my quiet moments. My sanctuary of enjoying my thoughts alone is now threatened. The moments of watching life pass by as I take pause are now replaced by the need to plug in and socialize without truly socializing. I swipe, pinch and zoom, and scroll as [...]

Your Brand: The Next Media Company – Become A Content Organization

Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, [...]

Altimeter Group’s State of Social Business 2013 Report

Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and [...]

Change happens to you and because of you

Throughout all my years of writing, learning, and thinking, I’ve come to learn that having opinions, insights, and standing for something is as incredibly taxing as it is rewarding. Like you, I am inspired by what surrounds me, by history and by the possibilities that open up as a result of my experiences. But, it [...]

Social Business is Dead! Long Live What’s Next!

Guest post by Chris Heuer, CEO, Alynd (@chrisheuer) When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I  remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, [...]

Peter Guber on Competing for the Future…Now

Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures, - Chairman and CEO of the multimedia Mandalay Entertainment Group - Past president of Sony [...]

24 Doodles that Visualize This Year’s Pivot Conference Agenda

I’m looking forward to seeing you at next week’s Pivot Conference in New York. We published our formal agenda here. Our friends at doodle.ly though, decided to re-imagine the concept of what an agenda could be by visualizing portions of it as doodles! I hope you love them as much as I do… Click here [...]

A Conversation with Adobe on the Future of Marketing and Disruption

Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is [...]

Visualizing the DNA of a Social Business Via Infographics

Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with [...]

See the World in 3-D: Dream. Do. Deserve.

Sometimes we just need a change in perspective…a change in how we see the world to shape how the world sees us. Today is a new day. Embrace it. Make it yours. Sound familiar? In many ways, the prospect of a new beginning, a new chance, it’s enough to get most of us out of [...]

The Adaptive Digital Strategy Framework

Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com. Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy. Organizations should adapt, look in the mirror and recognize that they need [...]

Announcing This Year’s Theme and Agenda for the 2013 Pivot Conferece: The Total Digital Experience.

Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the [...]

Twitter Files for IPO – What it means for users, investors, and social media

By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While [...]

The Future of Marketing Has Little To Do With Marketing

While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing [...]

The Truth About How Social Media Has Impacted Employees

Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). Back in 2007, I created the first social media position at EMC Corporation, a Fortune 200 technology company based [...]

Will Twitter Conversations Hinder or Spark Conversations?

Twitter recently announced “Conversations,” a new feature that connects conversations via a blue vertical line. This new feature believe it or not has sparked a red line between love and hate. Ironically, this impassioned back-and-forth demonstrates the value of Conversations. For years, Tweets appeared in a reverse chronological order. Now, you can see connected conversations [...]

5 important questions answered about the importance of social business strategy

Charlene and I recently published a report that documented the 6 Stages of Social Business Transformation.  In the process, we discovered the most common mistakes and successes businesses experienced along their journey.   What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives. - Only 34% of [...]

The Disconnect Between Aging Management and the Younger Workforce

Are you ready to connect your connected workforce? With all of the discussions around social media and how it improves the opportunity to engage customers and build more meaningful relationships, we tend to lose sight of another important group…employees. As technology impacts behavior and connects customers and businesses in new ways, the same is true [...]

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