Blog Profile / PR 2.0
| URL : | http://www.briansolis.com | |
|---|---|---|
| Filed Under: | Marketing / Online Marketing | |
| Posts on Regator: | 838 | |
| Posts / Week: | 3.3 | |
| Archived Since: | July 26, 2008 | |
Blog Post Archive
USA Today’s Jon Swartz on the The Urgency of Now
Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time we’ve invited him to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society. Sometimes technology is the solution as [...]
Help me spread the word: I have important news to share with you
I’m often asked, “what’s next?” How will I follow up on The End of Business as Usual. Well, I have some news to share. I’ve just completed working on my next book and it will be coming out this winter! It is with great pride that I announce, right here, right now, What’s the Future of [...]
It’s The End of Business as Usual at B&N on 5th Ave.
I’m in New York getting ready for The Pivot Conference. Shortly before arriving, I was told I needed to visit the Barnes and Noble store on 5th Ave. After several days, I was finally able to make it over and I’m sure glad I did. Wow. The End of Business as Usual is currently gracing [...]
The Future of Social TV is a Multi Screen Experience
The Pew Internet and American Life Project recently published a study that found 50% of cellphone owners use their phones while watching TV. Connected viewers are not only driving the rise of Social TV, their activities are opening new windows for real-time multi-screen experiences that require design. Joining me on this episode of Revolution is [...]
Businesses are not Making the Pivot from Lip Service to Customer Service
Social media changes everything. Marketing, sales, customer service, they’re no longer departments, engagement is now a way of business. As the impact of social spreads through organizations, questions arise about the role social ultimately plays in customer service and overall customer experiences. For the past three years, good friend Brent Leary and the folks at [...]
Calculate the ROI of Social Media
Guest Post by Jaap Favier, managing partner of The Small Circle What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time [...]
Facebook: Over 1 Billion Served – Plus Interesting Stats
Facebook’s Mark Zuckerberg announced in a short and sweet post today that Facebook is now home to one billion digital denizens. I’m not going to focus on the impact this news will have on its stock. Instead, I would like to focus on how this significant milestone aligns with his vision, a vision that was [...]
Twitter Shifts from Tech Startup to Media Network [Infographic]
The state of the relationship between Twitters and its developer community is nothing short of tumultuous. While there are significant merits on either side of the debate, what’s clear is that the Twitter of yore is no longer on a similar course for what will be the Twitter to come. It’s a sign of maturation [...]
Why Do Customers Use Social Networks for Customer Service? Because They Can…
Every day, an increasing number of connected consumers are taking to social networks to ask for help or express sentiment related to business or product related experiences; some do so to seek resolution from their peers, others broadcast questions or comments as a form of catharsis; and a smaller group of consumers actually hope to [...]
Social Slactivism: How to use social media to promote human rights and social justice
There’s been many debates as to whether or not social media promotes activism or whether or not it’s actually fostering a lazy form of participation. Retweets and Likes don’t bring about change. While I believe social media is a strong platform for raising awareness, the relationship between cause and effect is defined by action regardless [...]
Infographics are not a Social Media Strategy: The need for social producers
I can’t be the only one to notice this…infographics, “viral” videos, Like and Retweet campaigns, they all seem to be trying a bit too hard lately. For example, most infographics I see today are no more than visual press releases with graphical elements tied to information…and then more information…but wait, then more information. If this [...]
Never Say Never: How Loic Le Meur turns startups into successful experiences
All eyes are on innovation hot spots around the world. But it’s not just about hot startups, soaring investments, and mind-blowing exits, it’s about the series of common traits that inspire entrepreneurialism. Vision, determination,Show More Summary
The 4 C’s of the Conversation Company: still a long road ahead for most companies
Guest post by Steven Van Belleghem (@steven_insites) One of the key challenges in the social business/conversation world is: how can companies honestly be customer-oriented. In my research, I learned that four pillars help companies to move forward in this challenge. Show More Summary
How the San Francisco Giants Hit a Home Run with Social Media
It wasn’t too long ago when sport industries were confounded by the openness of social media and the ability for fans and players to share experiences in real time. Now of course, times have changed and teams in every sporting league imaginable are experimenting with social media to improve relationships and experiences with fans. The [...]
Why?
Why? Why ask why? Why not? Why make excuses? Why ignore what it is that will help you stop making excuses? Why stay where your dreams are suffocated? Why would you settle for less than anything than you believe in? Why be unhappy when you could be appreciated for what makes you…you? Well, because it’s [...]
Are you connecting with your new generation of customers…Generation C?
As you’ll no doubt read here over and over again, social media is important to your business. If you don’t engage on Twitter, Facebook, or Youtube, you’ll eventually go out of business. At least that’s what the experts will have you believe. Fear tactics are not so much as effective in business or defining customer [...]
Sephora Gets a Digital Makeover to Attract Connected Customers
One of the challenges marketers and strategists face today is understanding the difference between a success story and an example that has true business impact. With every story and through our own experience, we are learning about the transformation companies are undertaking to migrate from social brands to social businesses. One of the emergent trends [...]
Silicon Valley is Not a Place, It’s a Movement…and It Has a Story Behind the Story
Silicon Valley is a flashpoint for innovation and entrepreneurialism. But, what does Silicon Valley even mean these days? Silicon Valley technically spans the area in the southern San Francisco Bay Area including Santa Clara Valley, San Jose and southern East Bay. What Silicon Valley actually refers to in terms of geography seems moot in an [...]
5 Ways Strategic Social Media Can Help Small Businesses
I often write about enterprise organizations and global brands…essentially big businesses. This is the first in a series dedicated to small businesses. One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is bigger businesses have unlimited resources, people and budgets to [...]
The Internet vs. Facebook in 10 Years [infographic]
When we take pause to appreciate where we are, we can truly appreciate just how far we’ve come. I recently stumbled across an interesting infographic as it made the rounds across the social web recently. Created by bestedsites.com, the graphic visualizes the meteoric rise of the Internet in just 10 years. For example, in 2002, [...]