Blog Profile / PR 2.0


URL :http://www.briansolis.com
Filed Under:Marketing / Online Marketing
Posts on Regator:623
Posts / Week:1.5
Archived Since:July 26, 2008

Blog Post Archive

The Twitter Diaries: Wall St. vs. Main St. and Why an Algorithm isn’t the Problem

Twitter is automating (part of) its timeline via an algorithm. Cue the panic! Signal the backlash.  Twitter’s new timeline is making investor buy and sell, inciting a media storm and ironically thousands of Tweets questioning the future of social media’s loveable yet difficult-to-categorize social/broadcast network. Show More Summary

The Embrace: Creating Experiences that Nurture Attention into Engagement

Attention is a currency. We spend it. We earn it. And, sometimes we waste it. Experience is something special. It’s all the rage at the moment, yet, we often talk about it as is if it’s a thing. But, as we know, deep down, the best things in life aren’t things, they’re experiences. One of […]

The Internet of Things Connects the Future of Business

The Internet of Things (IoT) is one of the most incredible feats of modern technology. It’s also one of the most confusing and ambiguous. To make sense of it all and specifically understand how IoT applies to business, I assembled a short list of examples of companies successfully employing this new web in interesting applications. […]

In 2016, Resolve to ‘Disrupt Yourself’

Guest post by Whitney Johnson (@johnsonwhitney), author of Disrupt Yourself Oft-spoken though it is, ‘disruption’ is not a catchword; it’s a powerful force transforming organizations, communities, and ultimately the world. But it starts small, as an individual choice to change. Show More Summary

The Future of Retail: Stop Iterating and Start Innovating

The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists.  Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally. The future of retail isn’t just about new technology, the […]

Customer Experience is the Sum of Emotional Reactions

  As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. […]

Top 10 Retail Banking Trends and Predictions for 2016

I’ve been spending an increasing amount of time studying the state and future of finance, banking and retail. Behind the scenes, I’ve spent time with several national and global finance companies/banks as well as several retailers all looking to understand the connected customer and their expectations and preferences when it comes to money, banking and […]

Hello Flexon: I Can See Clearly Now the Strain is Gone

This is a personal story… After a successful GDOL event in Istanbul a few years ago, my friends and I enjoyed cocktails overlooking the Bosphorus. I believe it was TechCrunch’s Mike Butcher who made a comment about an advertisement on a building across the water. I couldn’t read it at all but I could see […]

Will You Be A Part of Change Or A Victim Of It? An Interview with @TheYoungTurks

Right before everyone left for the Christmas/Holiday break, I flew down to Los Angeles to visit the The Young Turks studio. My good friend Francis Maxwell invited me to sit down with Cenk Uygar, host and co-founder of TYT to talk about the story of X and upcoming trends affecting business and society. While we did talk about those things, […]

The Miss Universe Design Fail and the Importance of Design

A short story on the importance of design. Following the Miss Universe debacle, conversations continue to focus on Steve Harvey and his incredible mistake announcing “Miss Colombia” as the winner, then correcting himself two minutes later, saying Miss Philippines was the rightful winner. Aside from whether or not beauty pageants should still be a thing and why […]

Disruption as an Ecosystem

I miss Paris. Just as I was thinking this, I discovered an interview I did with EuroNews while in Paris in 2014 for LeWeb. I watched it for the first time and immediately I was sent back to that moment, in a small media room a few floors above the conference. It’s a glimpse into […]

Digital Transformation

Following my presentation at LeWeb about the nuances between iteration, innovation and disruption (and the impact of each), I was invited to the business pavilion to share my views on digital transformation. The host for the conversation was my dear friend Benjamin Costantini. Before we could get settled, Ben brought a bottle of champagne on stage, two […]

The A.R.T. of Engagement and the Gift of Attention

After I presented at the ClickZ Live event in Chicago, I went back stage to share highlights of my talk with those who couldn’t be there. Among the many different topics I speak about at conferences, ClickZ asked me to focus on the future of marketing. At the time, I was still writing X and wanted […]

Speaking Topics for 2016: Business (R)evolution, Culture 2.0, Innovation, Experience, Digital, WTF

I’ve been speaking professionally for just over 10 years and I’ve learned many things along the way. One lesson though stands at the top, which is no matter how much I think I know, I must always keep learning.  Like everyone and everything, I must compete for relevance now and in the future by re-thinking […]

Experience as a Competitive Advantage

There’s this wonderful magazine, yes a print magazine, in France called INfluencia. While it’s also equally lovely online, I thoroughly enjoy the intricate design work that goes into each page. When INfluencia reached out to talk about X and the future of experience design, I jumped at the chance. If you speak French, it’s online […]

Here’s a Marketing Prediction That Serves More as a Clarion Call

Each year, my good friend Bryan Kramer assembles an incredible group of experts across several sectors to share their marketing predictions for the next year. The diversity of forecasts and observations is really worth exploring. I’ll share mine with you here… Quite honestly, we’ll see more of the same patterns we’ve seen in previous predictions…new […]

True Customer Centricity Requires the Merging of Marketing and IT

  Guest post by Robert Tas (@TasRobert), SVP and CMO of Pegasystems. You see the headlines everywhere – 2016 will be the year of customer experience; marketers need to make customer experience count; millennials demand an authentic customer experience. The bottom line is the stakes have never been higher in today’s modern, connected world. Every […]

Help! My Boss Is a Millennial (and I’m not)

Guest post by  Liza Benison (#StartupMom), a non-millennial’s take on the millennial mindset I’m not your typical start-up employee. I’m 37 with two young kids, and I still have an iPhone 5. My idea of a wild night is staying up till 11pm to watch The Voice. My boss, the CEO and co-founder of our start-up, is 26. Constantly […]

What Makes a Truly Great Experience?

I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design […]

Uber is Driving a New Generation of Collaborative Marketing

A few weeks ago, I had a very interesting conversation with Fortune’s Sarah Silbert, one that’s still resonating with me. Silbert was exploring Uber’s marketing partnerships and how they might be different than what we see from Lyft and others. Her hunch was that Uber not only amplifies “the on-demand economy—it’s also setting the pace […]

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