Blog Profile / PR 2.0

Filed Under:Marketing / Online Marketing
Posts on Regator:546
Posts / Week:1.4
Archived Since:July 26, 2008

Blog Post Archive

Creating Truly Personal Omni-Channel Customer Experiences

When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.)  While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled […]

I’m Pivoting Toward Growth

Even Pivots make pivots. Such is true for the Pivot Conference. After 5 wonderful years, Pivot is moving away from a traditional conference format toward one focused on “user generated learning experience.” I’m moving into an advisory role and Matt Godson, Mike Edelhart and the Momentum team will carry the Pivot torch proudly. Now it’s time for […]

Customer Experience is Becoming More Important Than the Product Itself

Customer experience is the sum of all engagements and interactions a customer has with your business in every step of their journey and lifecycle. It’s what your customer feels, thinks, says (to you and others) and more so, what they do now and in the time to come that counts for everything. CX is measured […]

Mobile CX (Re)design: A Catalyst for Digital Transformation

Guest post by Jaimy Szymanski (@jaimy_marie), Analyst, Speaker, Advisor In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents...Show More Summary

Facebook’s Suicide Prevention, Cocaine Fueled Startups and Silicon Valley as the Hub of Innovation? – ContextMatters #5

Facebook’s Suicide Prevention System Social media bullying is an unfortunate reality. The heart-breaking cases of suicides are frequently in the news these days. At the same time, social media is serving as a new window into our ourselves, our emotions, our states of mind and being. Sometimes, expressions indicate intentions, actions are reflect signs of […]

Companies Need to Compete for Relevance to Survive Digital Darwinism

Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die. Doing so stars with rethinking what it takes to compete for market share by competing for relevance. However, executives do not know what they do not or choose not to know. In my book, you either […]

Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

There was a time when social media anything represented a promise to a brighter future of customer engagement. These new human-powered networks were going to bring us closer to people. And, these platforms were also going to help businesses become more human. No more B2B or B2C, it was now about P2P networks where services […]

Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4

Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not […]

Customer Experience is Meant to be Evocative not Reactive

We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we largely overlooked the importance of the “C” and “R” […]

ContextMatters Episode 3: Brian Williams, The Future of Social Media + The Anti-Vaccine Movement

Three weeks in and three episodes are now online. Chris Saad and I really got into these topics in the latest episode of ContextMatters. There are parts that are charged and definitely NSFW. We stray a bit away from tech to tackle timely subjects related to journalism and the future of social media as well […]

Companies Profit When Customers Suffer

You’ve heard it a million times, a happy customer tells a couple of people and an unhappy customer tells everyone. Yet to this day, executives tend to run business strategy with an emphasis on transactions over experiences. More so, business value is expressed in short-term performance metrics and reports to an audience of shareholders and […]

ContextMatters Episode 2: The Crunchies and CNN’s Sex, Drugs and Silicon Valley

Welcome to the second episode of ContextMatters. My co-host Chris Saad and I are having fun recording this series. More so, we’re enjoying expanding the community beyond our world here in Silicon Valley to explore the things that affect business, tech and culture. In this episode, we take out our macro lens to look closely […]

GetVOIP: The 35 Best Entrepreneur Blogs

GetVOIP published a list of the “35 Best Blogs” to help entrepreneurs pursue their dreams. Brian Solis was ranked number 1. Excerpt: The road of the entrepreneur can be challenging and exhilarating, frustrating and isolating, inspiring and exhausting, sometimes all in the same week. For people invested in starting their own business, the perspective of […]

Attention is a Precious Commodity: Earn it and Spend it Wisely

There’s an oft-shared quote that I’d also love to share with you here, “If I had more time, I would have written you a shorter letter.”  French mathematician, physicist, writer and philosopher Blaise Pascal essentially captured the essence of thoughtful and purposeful communication with a bold but confusing statement in 1657. At first blush, his […]

Is AirBnB Web 1.0 or Web 2.0?

Bloomberg’s Christian Thompson recently published a story on AirBnB and how it is and isn’t different than many Web 1.0 sites such as HomeExchange or HomeAway. Although only one or two lines from our discussion made the final story, the question and the answer are significant enough to share in this short post. Bloomberg: My […]

ContextMatters Episode 1: Uber, Microsoft HoloLens and Why “Women Shouldn’t Code”

I’m proud to introduce you to a new podcast hosted by my good friend Chris Saad and yours truly. This is a long time in the making but we finally committed to this as a long-term program. Context Matters explores discussions at the intersection of business, technology and culture. My co-host, Chris Saad (@ChrisSaad) is […]

To Deliver a Great Customer Experience, Stop Focusing on the Customer

Guest post by Rajat Paharia (@rajatrocks), founder and chief products officer, Bunchball and author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification 2015 promises to be The Year of Customer Experience. Companies around the globe are resolving to become more customer-centric because, as Brian lays out quite eloquently […]

Make Change Work for You: The Power of Observation

I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about […]

Research: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague […]

25 Disruptive Technology Trends for 2015 – 2016

With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what […]

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