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Blog Profile / PR 2.0


URL :http://www.briansolis.com
Filed Under:Marketing / Online Marketing
Posts on Regator:957
Posts / Week:2.9
Archived Since:July 26, 2008

Blog Post Archive

Hello, It’s Nice to Meet you…Again: Your Digital Reputation Precedes You

My good friend Andy Beal just released his latest book, Repped, 30 Days to a Better Online Reputation. Late last year, he asked me to write the foreword for the book and when I heard what it was about, I was all in. Whether you realize it or not—or even wish to admit it—you already […]

GoldieBlox vs. the Beastie Boys – A Parable on Permissions

Guest post by Monica Corton, Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. Now that the Beastie Boys have gone on the offensive for the unlicensed and unauthorized use of their song “Girls”, written by Adam Horovitz and Rick Rubin, as used in the Goldieblox viral video campaign to feature their girls […]

The Quality Prism: The secret to co-creating brands through social media

Guest post by Greg Narain (@gregarious) co-founder of Chute, a company that helps brands discover or collect relevant photos from social networks and incorporate the visuals into their websites and apps Brands finds themselves at a challenging crossroads in their evolution. For decades, companies have utilized a command and control model as it pertains to […]

Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem for Its Future

Don’t be fooled by the coming iWatch. Don’t see Apple’s new TV product as the dawn of a new era of Apple innovation. The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And, that means that in just a […]

Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and […]

4 Steps to Connecting with—and Engaging—Generation C

Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. […]

Build Experiences Instead of Just Products

Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to […]

Business Transformation: Why General Motors is Investing in Customer Experience

As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her […]

2014 – The Embolden Years: Change agents lead the way for digital transformation

Happy New Year! 2014 is upon us and it’s once again time to share our predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the […]

Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media

Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing. Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? […]

5 Steps to Improving the Customer Experience with Big Data

Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur. Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data pipelines of global corporations are [...]

The Future of Business is Creating Meaningful and Shareable Experiences

Special guest post by Peter Guber, noted business leader and author of best-seller, Tell to Win While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, [...]

Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation [infographic]

This year has been particularly busy yet productive for Charlene Li and me having published two reports that detail the six stages of social business evolution and the true state of social business in 2013, an ebook on how successful social businesses are evolving, and an image-rich slide deck complete with all the graphs and [...]

Demand Horizon: A Revolutionary Approach to Creating Great Products

Gerry Campbell is a serial entrepreneur, investor and adviser (bio). He’s also a good friend. Gerry has just published a new book, Demand Horizon: A Revolutionary Approach to Creating Great Products. The book introduces a new mental model for understanding and adapting to the demand-driven economy. It’s a framework for making sense of the new [...]

The Rise and Fall of Sony, Panasonic, and Sharp and How to Survive Digital Darwinism

When I learned that my last book The End of Business as Usual was selected for distribution in Japan, I felt that something more than mere translation was needed to help its message resonate with those who read it. In fact, I paused development of my latest book What’s the Future of Business to revisit [...]

Today is #GivingTueaday – Please gift our stylish pocket squares and support cancer research

Wolf & Wylan – History of the Pocket Square – PART 5 from Jesse Redniss on Vimeo. Joint post by Jesse Redniss and Brian Solis Today is #GivingTuesday and we (Wolf & Wylan) have been officially selected by Crowd Funding platform Indiegogo as a “#GivingTuesday” Partner. This is great news as it means Indiegogo will [...]

Social Business is not Dead: New charts and data reveal the real evolution of social businesses

In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use the word social” businesses. Some of those discussions have been hosted here recently. There’s merit to the discussions of course. But as an analyst tracking the evolution [...]

Leadership Unplugged: Stripping out the noise to uncover a new direction

Guest post by Roland Deiser and Sylvain Newton Twenty years ago, on November 18th, 1993, the music band Nirvana agreed to an unplugged performance at the Sony Music Studios in New York City. It was part of a television series called “MTV Unplugged”, which invited popular music groups to perform their songs “naturally”. Unlike in [...]

17 Cartoons that Will Change Your Business

When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then [...]

How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content

Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. Customer-contributed stories are not only powerful, they’re also influential and important. Show More Summary

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