Blog Profile / PR 2.0


URL :http://www.briansolis.com
Filed Under:Marketing / Online Marketing
Posts on Regator:673
Posts / Week:1.5
Archived Since:July 26, 2008

Blog Post Archive

Introducing a framework for experience architecture

Alan Quarry is one of those people that makes you smile and earns your trust and respect within minutes. He also has a pretty killer video setup. Alan invited me on his show to talk about X and I gladly accepted. The minute I plugged-in to his video feed though, I instantly wished I could teleport to his studio. Show More Summary

To improve CX, companies must rethink the funnel and cater to Gen C

A (r)evolution is brewing, and most companies are not prepared for it. It’s no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. Show More Summary

Facebook Borrows New Feature from Snapchat for to Better Communicate

Conversations about the eventual demise of Facebook are greatly exaggerated. Each week it seems, Facebook finds interesting ways to improve engagement on its platforms by either innovating, acquiring or borrowing new features. Did you...Show More Summary

The Opposite of Change is Conformity: A framework for driving meaningful digital transformation

Digital transformation is a buzzword. On top of that, the term digital transformation causes debate amongst those working in or studying the field and confusion among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Show More Summary

Content Standard: How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption

Via Ted Karczewski, Content Standard, Excerpt What Is Experience, Really? According to speaker, author, analyst, anthropologist, etc., Brian Solis, “An experience is something that you feel and sense, but it only counts when it’s whole,...Show More Summary

Adobe Summit: ‘If An Experience Isn’t Shared, It Didn’t Happen,’ Says Solis

by Steven Cook, CMO.com Brian Solis is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit about the future of brand is experience than Altimeter Group’s principal analyst? Here are some of Solis’s key points from Tuesday’s session. Show More Summary

Direct Marketing: Why Be an “Experience” Business? Because Customers Expect It

by Ginger Conlon, Editor in Chief, DMNews (excerpt) Time for change During his presentation at the Summit, Brian Solis (left), a principal analyst at Altimeter Group, also asserted that “the future of brand is experience.” Like Rencher,...Show More Summary

Warum smartes Experience-Design so wichtig ist – Brian Solis im t3n-Interview [Video]

Wie wichtig ist smartes Experience-Design? Das aktuelle Buch von Brian Solis gibt Antworten. (Grafik: altimetergroup.com) Brian Solis zu Experience-Design: „Unternehmen haben sich immer weiter vom Kunden entfernt“ via t3n Brian Solis ist Digital-Analyst, Keynote-Sprecher und erfolgreicher Autor. Show More Summary

Loyalty360: Brian Solis Looks to Change How Companies View Customer Experience

by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the veryShow More Summary

FTC To Lord & Taylor: Your Slip Is Showing

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. Show More Summary

Waters Technology: Golden Copy – Long Road to Disruption

Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption.  In this column...Show More Summary

X Marks the Spot: Where Experience Meets Design

  Please watch the video below… I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers and businesses. I...Show More Summary

Do employees hold the keys to Customer Experience?

Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com “Companies will invest in digital customer experiences to improve experiences for all customers and employees.” – Brian Solis I’m a huge proponent of the power of digital...Show More Summary

InternetRetailer: Brands that don’t deliver the expected CX lose a third of shoppers, study finds

by Paul Skeldon, Internet Retailer (excerpt) Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests...Show More Summary

LinkedIn: 16 Marketing Metrics Masters to Follow

by Megan Golden, LinkedIn (excerpt) Let’s face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over. Show More Summary

diginomica: Want to be a digital success? Cannibalise your own business. Constantly.

by Derek du Preez, diginomica (excerpt) If you don’t cannibalise your existing business, when your customer’s expectations change, you risk dying out. The key message coming out of the keynote session at NetSuite’s Cloud Tour stop in London is that cannibalisation is key. Show More Summary

Brian Solis to Keynote iMedia Brand Summit

Brian Solis, Author of X: The Experience When Business Meets Design as Day 2 Keynote The Future of Brand is Experience Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks. Show More Summary

iMedia Connection: The future of brand is experience

via Agata Smieciuszewski, iMedia Connection Today’s marketers spend a lot of time trying to figure out the best way to deliver their products to consumers. Today’s consumers, however, are too smart to fall for cheap tricks — they want real connections and experiences. Show More Summary

Inc.: 16 Top Marketing Blogs and Publications You Need to Be Following

By Travis Wright, Inc., Excerpt The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Show More Summary

TechRepublic: 5 social media trends to watch in 2016

By Erin Carson, TechRepublic  The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how...Show More Summary

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