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Blog Profile / PR 2.0


URL :http://www.briansolis.com
Filed Under:Marketing / Online Marketing
Posts on Regator:974
Posts / Week:2.8
Archived Since:July 26, 2008

Blog Post Archive

Broadcast Yourselfie: How teens use social media and why it matters to you

If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication [...]

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of  “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. [...]

Is Freedom of Tweet a Right or a Wrong?

Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats.  Twitter was targeted as the result of  an advocate for honoring women on British currency was deluged with sickening rape threats. Facebook too has been criticized for its molasses-like pace for contending with [...]

STUDY: Social Business Strategy – Vision, Purpose and Value drive a new era of digital engagement

In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s however, that businesses [...]

Self-Serve Information: Now, We’re All Passive-Aggressive

Guest Post by Jay Baer, a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast. One of the most interesting dynamics of the recent huge shifts in consumer behavior is that [...]

YOU are at the center of The Conversation Prism

JESS3 and I debuted versions 4.0 and 4.1 of The Conversation Prism (TCP) recently to an overwhelming response. Thank you. The initial post was intended to share the evolution of the popular infographic along with the transformation of the social landscape over all. Over the years, new startups, sunsets, acquisitions, mergers, and shifts in trends [...]

The 2013 Social Media Landscape [Infographic]

  After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media. For those unfamiliar with The Conversation [...]

Your invitation to events in Paris and London

These last few months have certainly been a wonderful whirlwind. With the debut of What’s the Future of Business (WTF), a research report co-produced with Altimeter Group colleague Charlene Li (The Evolution of Social Business: Six Stages of Social Media Transformation), and the roll out of the all new Conversation Prism (v 4.0), I’ve been [...]

SnapChat Targets Tweens with SnapKidz – Hide your kids, hide your wife, hide your husband…

Snapchat has yet to show any signs of self-destructing. In fact, it’s blowing up. Nielsen recently reported that Snapchat had more than 8 million unique users in May 2013 with adults on Nielsen’s U.S. panel accessing the app on average 34 times that month. Snapchat now sees 200 million snaps exchanged per day, up from [...]

Doing Good Means Good Business: Peter Glatzer and Adrian Grenier Make SHFT Happen

Conversations about the environment and sustainability are important. But, there may be a prevailing sense that those doing the talking might inadvertently create an “us versus them” conversation. Instead, there is an opportunity to consider everyday lifestyle centerpoint to then examine how the choices we make impact society from a personal point of view. Lifestyle [...]

Small Businesses Survey: Resilience Prevails, Steve Jobs Recognized as Idol

Did you know that the 23 million small businesses in America account for 54% of all U.S. sales? Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s? While big business has eliminated four million jobs since 1990, small businesses added eight million. Why [...]

Disruptive Selection: Nature’s Way of Weeding Out the Average Business

Disruption! It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or [...]

Plugging into the Future of Humanity: Exploring the Human API

I had the opportunity to present at LeWeb in Paris, arguably Europe’s largest conference dedicated to the future of technology. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what [...]

Content is King! Amazon Invests Millions In Original TV Shows…But Why?

My friend Tim Stenovec (@TimSteno) just published a great story on Amazon’s move to create original programming a la Netflix for The Huffington Post. He was kind enough to include me in his article (thank you Tim). He sent along a few questions as I was boarding my flight from NY to LA. As Tim [...]

Tune in with Twitter TV

Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking. Of course you have. That’s what we all do now right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming [...]

Be a Tool: Properly Resource Your Enterprise for Social Media

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks. Facebook announces Timeline. You kick [insert EVERYTHING]. There is only one thing that can be done [...]

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in.30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in.25 seconds. [...]

Internal social networks improve communication + collaboration when empowered to do so

I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss as I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained [...]

New Digital Influencers: The Coming Youthquake

Elements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority [...]

Part 2: The Broken Link of Social Customer Service

Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires [...]

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