Blog Profile / FreshMinds


URL :http://www.freshminds.net/
Filed Under:Technology / Social Media
Posts on Regator:439
Posts / Week:0.9
Archived Since:September 10, 2008

Blog Post Archive

4 Tech Trends To Watch For 2018 (Infographic)

Last week we launched our latest research: Tech Trends Set To Transform The Insight Industry. In it, we explore 4 tech trends that we believe will shake up our industry over the coming years: AR and VR, voice as a channel, chatbots and facial recognition. Show More Summary

Research launch: tech trends set to transform the insight industry

Today sees the launch of FreshMinds’ latest research: Tech Trends Set To Transform The Insight Industry. Designed to help insight teams cut through the noise and keep up with the tech developments that really matter, our report looks at four key trends: voice, chatbots, facial recognition and augmented and virtual reality. Show More Summary

What you need to know about: Jobs To Be Done

There’s a lot of conversation about Jobs To Be Done in innovation and start-up circles. There’s a certain degree of hype about it, but at its core is common sense and a good corrective to corporate and marketing myopia. So what are the...Show More Summary

Christmas reading from FreshMinds: our top 5 blog posts of 2017

As the year comes to a close, we’re sharing our favourite posts from the FreshMinds blog. Here are 5 pieces to add to your Christmas reading list: 1. Teens in 2017 This year, we launched Teens In 2017, a piece of proprietary research designed to help brands get closer to today’s teens. Show More Summary

Harnessing technology to get closer to consumer truths

Everybody lies – especially in focus groups. More often than not, they don’t mean to tell an outright lie. It’s more likely that they’re amplifying certain aspects of their character or trying to project a more sophisticated version of themselves. Show More Summary

5 top tips for telling a great story

Storytelling is an essential skill for any insight or innovation professional to master. But how do you tell stories in a way that makes them memorable and really resonate? Our Client Services Director, Iain Carruthers, shares his top tips in this short video. Take a look. The post 5 top tips for telling a great story appeared first on FreshMinds.

Ditch the PowerPoint. Inspiration for conveying insights in memorable ways

As an insight professional, it can be an uphill battle to engage senior stakeholders in the findings of research. Time-poor and juggling dozens of other projects, they simply don’t have the bandwidth to take on another 100 slide PowerPoint report. Show More Summary

Chip – saving without risk or effort  

Chip is a savings app. No surprise there –  lots are springing up. The surprise is that it really works. Why? Because it solves a problem that has existed for years: people want to save, but it all feels like a bit of an effort and they’re...Show More Summary

What our team loves about FreshMinds: highlights from our Staff Survey

The post What our team loves about FreshMinds: highlights from our Staff Survey appeared first on FreshMinds.

Why the iPhone X matters for our industry

“Apple’s new iPhone X will let you control the poo emoji with your face” said the UK tabloid newspaper headlines this morning. It’s true – the newly announced iPhone X will allow you to control a range of animojis with your face. But...Show More Summary

The market for Amazon Echo: now and next

Since Amazon Echo burst onto the scene in September last year, much has been written about the potential for voice activated smart devices (including by us!) At a recent Media Research Group Members’ Evening we heard a fascinating presentation...Show More Summary

Beyond the stars: why celebrity endoresement isn’t the silver bullet for marketing to teens

In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. Show More Summary

Five Flavours of Groupthink

I’ve worked with enough product teams now to spot the early signs of groupthink. It’s the mechanism by which a team allows itself to develop and launch bad products – and it’s endemic across all industries. Here’s a beginners guide to spotting the different flavours of groupthink: 1. Show More Summary

Inside Innovation at John Lewis

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we’re looking at innovation at John Lewis after we were lucky enough to hear from the firm’s Innovation Manager at a London and Partners event. Show More Summary

5 things financial services brands need to know about today’s teens

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands. Continue Reading >

Want to appeal to today’s teens? Focus on getting the basics right

In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. So how can brands address this fundamental Continue Reading >

Today’s teens experience a fundamental disconnect with brands. Why?

In our latest research, Teens in 2017, we sought to understand the relationship between teens and brands. What we found makes for uncomfortable reading. We uncovered a fundamental disconnect between teenagers and brands, with many teens feeling stereotyped and misunderstood: Over half of teenagers (56%) say they are fed up with brands stereotyping young people Continue Reading >

Who is involved in the key life and purchase decisions that teenagers make?

As part of our Teens in 2017 research we sought to understand who is involved in the decisions that teenagers make, relating to both big life decisions and the items they buy. We found that whilst teenagers’ views on careers and education are strongly influenced by their parents, teens believe that it is they themselves who Continue Reading >

5 things automotive brands need to know about today’s teenagers

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands. Continue Reading >

5 things fashion brands need to know about today’s teenagers

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. Over the next couple of weeks we’ll be digging into the data...Show More Summary

Copyright © 2015 Regator, LLC