Blog Profile / FreshMinds


URL :http://www.freshminds.net/
Filed Under:Technology / Social Media
Posts on Regator:431
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Archived Since:September 10, 2008

Blog Post Archive

What our team loves about FreshMinds: highlights from our Staff Survey

The post What our team loves about FreshMinds: highlights from our Staff Survey appeared first on FreshMinds.

Why the iPhone X matters for our industry

“Apple’s new iPhone X will let you control the poo emoji with your face” said the UK tabloid newspaper headlines this morning. It’s true – the newly announced iPhone X will allow you to control a range of animojis with your face. But...Show More Summary

The market for Amazon Echo: now and next

Since Amazon Echo burst onto the scene in September last year, much has been written about the potential for voice activated smart devices (including by us!) At a recent Media Research Group Members’ Evening we heard a fascinating presentation...Show More Summary

Beyond the stars: why celebrity endoresement isn’t the silver bullet for marketing to teens

In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. Show More Summary

Five Flavours of Groupthink

I’ve worked with enough product teams now to spot the early signs of groupthink. It’s the mechanism by which a team allows itself to develop and launch bad products – and it’s endemic across all industries. Here’s a beginners guide to spotting the different flavours of groupthink: 1. Show More Summary

Inside Innovation at John Lewis

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we’re looking at innovation at John Lewis after we were lucky enough to hear from the firm’s Innovation Manager at a London and Partners event. Show More Summary

5 things financial services brands need to know about today’s teens

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands. Continue Reading >

Want to appeal to today’s teens? Focus on getting the basics right

In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. So how can brands address this fundamental Continue Reading >

Today’s teens experience a fundamental disconnect with brands. Why?

In our latest research, Teens in 2017, we sought to understand the relationship between teens and brands. What we found makes for uncomfortable reading. We uncovered a fundamental disconnect between teenagers and brands, with many teens feeling stereotyped and misunderstood: Over half of teenagers (56%) say they are fed up with brands stereotyping young people Continue Reading >

Who is involved in the key life and purchase decisions that teenagers make?

As part of our Teens in 2017 research we sought to understand who is involved in the decisions that teenagers make, relating to both big life decisions and the items they buy. We found that whilst teenagers’ views on careers and education are strongly influenced by their parents, teens believe that it is they themselves who Continue Reading >

5 things automotive brands need to know about today’s teenagers

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands. Continue Reading >

5 things fashion brands need to know about today’s teenagers

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. Over the next couple of weeks we’ll be digging into the data...Show More Summary

Who influences teenagers’ lives? Findings from FreshMinds’ latest research

One of the many things that brands grapple with when it comes to understanding teenagers is unpicking the many disparate influences on their lives. In our new research report, Teens in 2017, we sought to get to the heart of this issue. Show More Summary

Iain Carruthers joins FreshMinds as Client Services Director

We are delighted to welcome Iain Carruthers to FreshMinds as Client Services Director. Iain will be responsible for overseeing the delivery of brilliant work across our client base and will sit on the board. Iain joins FreshMinds from ICM Unlimited, where he was a Board Member responsible for qualitative research. Show More Summary

Inside Innovation at Diageo

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we were lucky enough to hear from Diageo as part of the AQR’s brilliant Spark event. Show More Summary

Where are the current use cases for VR? Our view from the Virtual Reality Show

Virtual reality technology’s current capabilities are impressive, but its purposes and use cases are not yet obvious or clearly defined. This was our verdict after attending the Virtual Reality Show in London in April 2017. Whilst the demonstrations on show were very clever, many are not (yet) truly meeting consumer or business needs. Show More Summary

Is voice the next big retail channel?

Voice-activated shopping is emerging as a noteworthy commerce channel, which retailers should consider including within their sales strategy. Amazon’s Echo speakers with Alexa voice recognition software have proven to be a surprise hit...Show More Summary

3 charts which illustrate the future of the legal industry

The legal industry is being disrupted. It is of course not alone in this but it is a rare industry in that it has not yet been irrevocably changed by the spread of digital progress over the past two decades. The legal industry has held...Show More Summary

Say hello to our new starters

We’re delighted to welcome four new faces to our team. Say hello to Dominque, Milo, Selina and Claudine! Dominique joins us as an Account Director having previously worked at Kiosk as a Director. Dominique brings expertise in customer...Show More Summary

Where do teenagers get their information and what sources do they trust?

Today’s teens have access to more information than any previous generation in history. So what topics interest them, where do they go for information and which sources do they trust? In our new research report, Teens in 2017, we sought to get to the heart of these very issues. Show More Summary

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