Blog Profile / FreshMinds


URL :http://www.freshminds.net/
Filed Under:Technology / Social Media
Posts on Regator:435
Posts / Week:0.9
Archived Since:September 10, 2008

Blog Post Archive

Harnessing technology to get closer to consumer truths

Everybody lies – especially in focus groups. More often than not, they don’t mean to tell an outright lie. It’s more likely that they’re amplifying certain aspects of their character or trying to project a more sophisticated version of themselves. Show More Summary

5 top tips for telling a great story

Storytelling is an essential skill for any insight or innovation professional to master. But how do you tell stories in a way that makes them memorable and really resonate? Our Client Services Director, Iain Carruthers, shares his top tips in this short video. Take a look. The post 5 top tips for telling a great story appeared first on FreshMinds.

Ditch the PowerPoint. Inspiration for conveying insights in memorable ways

As an insight professional, it can be an uphill battle to engage senior stakeholders in the findings of research. Time-poor and juggling dozens of other projects, they simply don’t have the bandwidth to take on another 100 slide PowerPoint report. Show More Summary

Chip – saving without risk or effort  

Chip is a savings app. No surprise there –  lots are springing up. The surprise is that it really works. Why? Because it solves a problem that has existed for years: people want to save, but it all feels like a bit of an effort and they’re...Show More Summary

What our team loves about FreshMinds: highlights from our Staff Survey

The post What our team loves about FreshMinds: highlights from our Staff Survey appeared first on FreshMinds.

Why the iPhone X matters for our industry

“Apple’s new iPhone X will let you control the poo emoji with your face” said the UK tabloid newspaper headlines this morning. It’s true – the newly announced iPhone X will allow you to control a range of animojis with your face. But...Show More Summary

The market for Amazon Echo: now and next

Since Amazon Echo burst onto the scene in September last year, much has been written about the potential for voice activated smart devices (including by us!) At a recent Media Research Group Members’ Evening we heard a fascinating presentation...Show More Summary

Beyond the stars: why celebrity endoresement isn’t the silver bullet for marketing to teens

In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. Show More Summary

Five Flavours of Groupthink

I’ve worked with enough product teams now to spot the early signs of groupthink. It’s the mechanism by which a team allows itself to develop and launch bad products – and it’s endemic across all industries. Here’s a beginners guide to spotting the different flavours of groupthink: 1. Show More Summary

Inside Innovation at John Lewis

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we’re looking at innovation at John Lewis after we were lucky enough to hear from the firm’s Innovation Manager at a London and Partners event. Show More Summary

5 things financial services brands need to know about today’s teens

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands. Continue Reading >

Want to appeal to today’s teens? Focus on getting the basics right

In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. So how can brands address this fundamental Continue Reading >

Today’s teens experience a fundamental disconnect with brands. Why?

In our latest research, Teens in 2017, we sought to understand the relationship between teens and brands. What we found makes for uncomfortable reading. We uncovered a fundamental disconnect between teenagers and brands, with many teens feeling stereotyped and misunderstood: Over half of teenagers (56%) say they are fed up with brands stereotyping young people Continue Reading >

Who is involved in the key life and purchase decisions that teenagers make?

As part of our Teens in 2017 research we sought to understand who is involved in the decisions that teenagers make, relating to both big life decisions and the items they buy. We found that whilst teenagers’ views on careers and education are strongly influenced by their parents, teens believe that it is they themselves who Continue Reading >

5 things automotive brands need to know about today’s teenagers

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands. Continue Reading >

5 things fashion brands need to know about today’s teenagers

In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. Over the next couple of weeks we’ll be digging into the data...Show More Summary

Who influences teenagers’ lives? Findings from FreshMinds’ latest research

One of the many things that brands grapple with when it comes to understanding teenagers is unpicking the many disparate influences on their lives. In our new research report, Teens in 2017, we sought to get to the heart of this issue. Show More Summary

Iain Carruthers joins FreshMinds as Client Services Director

We are delighted to welcome Iain Carruthers to FreshMinds as Client Services Director. Iain will be responsible for overseeing the delivery of brilliant work across our client base and will sit on the board. Iain joins FreshMinds from ICM Unlimited, where he was a Board Member responsible for qualitative research. Show More Summary

Inside Innovation at Diageo

Ever wanted to know what it’s like to work in innovation at one of the world’s largest companies? Our Inside Innovation series aims to do just that. This month we were lucky enough to hear from Diageo as part of the AQR’s brilliant Spark event. Show More Summary

Where are the current use cases for VR? Our view from the Virtual Reality Show

Virtual reality technology’s current capabilities are impressive, but its purposes and use cases are not yet obvious or clearly defined. This was our verdict after attending the Virtual Reality Show in London in April 2017. Whilst the demonstrations on show were very clever, many are not (yet) truly meeting consumer or business needs. Show More Summary

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