Blog Profile / Web Ink Now
| URL : | http://www.webinknow.com | |
|---|---|---|
| Filed Under: | Marketing / Online Marketing | |
| Posts on Regator: | 585 | |
| Posts / Week: | 2.5 | |
| Archived Since: | November 14, 2008 | |
Blog Post Archive
How to prepare and deliver a TEDx talk
Last month I delivered my TEDx talk The Need to Explore. Since that time, many people have asked about TEDx talks – how do you book one and how to prepare one. So this is a long post with all...
There are no shortcuts
I'll tell you up front, it's not easy. If you want to do something worthwhile, you need to work at it. Many people ask me about writing a book. I've written 8 books and each one was a tough slog....
Building inbound marketing assets are not marketing expenses
I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. They say things like...
My TEDx talk The Need to Explore
The video of my talk was just posted to the TEDx YouTube channel. Direct link to The Need to Explore on YouTube. This is a completely new speech for me with no reliance on the material I use in my...
How to Pitch a Blogger
I get several hundred pitches a week from well-meaning PR people. Conversations with other bloggers suggest this is the norm, so now it is as tough to reach a blogger as it is to reach a mainstream journalist. It may...
How Gareth Fairhurst used content marketing to get elected
Gareth Fairhurst, a local councillor on Wigan Council, has used online communications and social media, including his blog, Twitter @cllrgarethfairhurst, and Facebook to communicate with his constituents in Standish, a village in Greater Manchester, England. In 2012 Gareth, an independent,...
World's worst website
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo. Where to start....
Communications revolution
I'd like to step way, way back and look at the big picture of where we are today with our ongoing communications revolution. This is not a view, to use the cliché, from 30,000 feet. It's the view from 1,000...
The HubSpot Culture Code: Creating a Company We Love
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love. The presentation deck started out as an internal document years ago (it doubles as the company handbook). As a company...
The End of Big
Last night I finished my advance readers' edition of The End of Big: How the Internet Makes David the New Goliath by the super-smart Nicco Mele. The book releases here in the U.S. on April 23, 2013. I enjoyed Nicco's...
Newsjacking with a B2B infographic and blog post
With all the talk about the Oreo Super Bowl newsjacking juggernaut, many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at Kinvey...
How Raytheon implemented a brand journalism approach to content marketing
I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. For almost a decade, I've recommended that companies of all kinds model their sites not on their peers' boring...
The journey from a traditional marketing executive to a modern CMO
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s...
Do not delete your content because it should live forever
As I was working on a writing project this week, I went o back to take a look at a YouTube video that I talked about on my blog in an August 2010 post titled Awesome Air New Zealand All...
How Ocean Frontiers uses Facebook to get dive clients returning year after year
One of the most useful aspects of Facebook is the ability for people to Like and Tag the things you do on the site. When you create something interesting, your friends can spread it for you. As a marketer, there's...
Tumi shows great customer service is excellent marketing
It is rare that I have a customer service experience where I go "Wow!" Tumi, the travel bag company, just caused me to do so. After many years of going through travel bag after travel bag, I decided to buy...
Join me on an Antarctica Expedition
I'm going with Quark Expeditions on their Dec 10 - Dec 20, 2013 Antarctica expedition aboard the luxury Ocean Diamond and I am hopeful that a few adventurous travelers will want to join me! Here is a very short video...
The good times are back and marketing is fun again
When I was a kid in the 1960s and 1970s I distinctly remember as I watched (too much) television that I enjoyed the commercials. Early on I recall a lot of breakfast cereals: Trix, Cap’n Crunch, Franken Berry, and Count...
Proof that you can succeed at Newsjacking too
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book. Trent has been building Web...
The marketing one hundred is now the marketing ten thousand
When I was a B2B marketing executive in the 1990s, we ran marketing "campaigns". My team focused on a about 100 big initiatives throughout the year including a dozen trade shows where we exhibited and spoke, a monthly email newsletter,...