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Blog Profile / Web Ink Now


URL :http://www.webinknow.com
Filed Under:Marketing / Online Marketing
Posts on Regator:713
Posts / Week:2.4
Archived Since:November 14, 2008

Blog Post Archive

Free SlideShare: The New Rules of Selling

Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have.....

Sales is broken

Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be...

The New Rules of Sales and Service - my new book - releasing soon!

I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to...

Are you telling the truth?

When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are...

It’s still great marketing. Just don’t call it a blog.

Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog...

Giving things away for free to build your network and grow your business

At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe! On Saturday morning, I...

Silver Oak Cellars builds passionate fans through social media “bottle stories”

After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of...

Real-time lessons from the photo pit

I had a blast this weekend at Gathering of the Vibes - excellent music with a crowd of friendly and laid back music fans at the best-organized festival I’ve been to. I spent a lot of time in the photo...

Why I Totally Hate Google Hangouts!

Google Hangouts on Air make me feel stupid. I’ve agreed to do about 20 interviews via Google Hangouts on Air and every time I’ve tried to log onto one, there has been a problem. My technology failure makes me look...

Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win th...

The Health Club That Tells Its Story by Exercising an Attitude

I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s...

Sales Benchmark Index lists its competitors on its new site

Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey,...

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two...

The #Social CEO Drives Business for their Company

When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a...

New Rules of Marketing and PR latest edition now out in audio

One of the challenges with a book that updates every two years is keeping each of the formats current. The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition...

Agile Sales Require a Real-Time Mind-Set

The real-time mind-set recognizes the importance of speed. It is an attitude to business — and to life — that emphasizes moving quickly when the time is right. For decades the typical Wall Street bond trader has worked in a...

Re: Sleazy PR spam tactic

For years, spam artists have used “RE” in their subject lines to try to trick people into opening the email because they think it is a reply to an email they sent. Many phishing attempts use this tactic. Here are...

Gathering of the Vibes music festival drives success with family buyer persona

Last month my daughter Allison invited me to join her to see Edward Sharpe & the Magnetic Zeros at the Boston Calling music festival. It was an epic invitation because Allison, who is soon entering her final year of university,...

Hashflags, Twitter, Facebook, and the global World Cup audience

The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be...

Communicate with customers in an agile and human way

When customer service communications and online content seem created by some nameless, faceless corporate entity, it doesn’t entice us, and often it alienates. And as a result we’re just not interested in doing business with that company. People want to...

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