Blog Profile / Jim's Marketing Blog

Filed Under:Marketing / Online Marketing
Posts on Regator:1347
Posts / Week:3.2
Archived Since:November 14, 2008

Blog Post Archive

How to beat your main competitor

Your main competitor is seldom an alternative provider. Your main competitor is usually apathy — the decision by your prospective clients to do nothing. Before working out how you compare to competing providers, measure your service against the decision to do nothing. Why should people give you their attention? Why should people risk placing their trust […]

Success leaves clues

When it comes to marketing, success leaves clues. By following these clues and learning from them, it’s possible to significantly improve your marketing. Allow me to explain. Consider the following: The last marketing email, which you were motivated to open because it had a powerful subject line. The last marketing email you read, which persuaded […]

Would people miss your marketing, if it went away?

I’d like you to think about the following question for a moment: Would people miss your marketing if it went away? If your answer is no, then your marketing is almost certainly underperforming. That’s because when we receive marketing that fails to engage us, we view it as an unwelcome interruption. Thankfully there’s a far […]

Are you pushy enough?

When it comes to being a pushy business owner, there are two ways to do it. One of them works extremely well. Allow me to explain. 1. You can push other people Pester them with cold calls. Interrupt them with selfish requests. Spam them. Try and close the sale the first time you speak to […]

How to create a new, extremely profitable income stream

Would you like to develop an additional, extremely profitable income stream for your business? If you would, here’s a great place to start. Clients who will pay you 300% more Imagine your clients were paying you 300% more than your current fee. What additional care and attention would you be able to give them? What additional […]

Stability of impact?

Consciously or otherwise, your business development is already guided by stability or impact. And it’s reflected in everything you do. Marketing and stability Those seeking stability, market their services predictably. So everything is close to what you’d expect, making their marketing instantly forgettable. Show More Summary

Who are you trying to attract with your marketing?

A core factor with marketing is this: If you try to market to everyone, you’ll fail to be relevant to anyone. Here’s why this matters: Your ideal prospective clients only respond to directly relevant marketing. When a prospective client connects with directly relevant marketing, it has impact. It cuts through the noise. It grabs their […]

New Year’s resolutions: How to make them work

You know the story. Your local gym will have 300% more members, because it’s January. Thousands of abandoned blogs will have new posts published, because it’s January. Business owners worldwide will set new targets, because it’s January. And by March, almost all of these will revert back to their old ways. That’s because setting a […]

How to stop stalling and do your best work in 2017

No, it doesn’t really matter what brand of computer you choose to work with. The same is true of the software you use. Leonardo da Vinci changed the world, writing with a quill. No, it doesn’t really matter how you plan what you write. Best-selling author John Boyne, like many, doesn’t plan at all. He […]

Your recipe for a successful 2017

Achieving the success you want in 2017 is a relatively simple process. It’s a matter of doing the right things correctly. It’s a little like baking a cake If someone gave you the recipe for a delicious cake and you followed it closely, you would end up with a delicious cake. No one would claim […]

What exactly are you waiting for?

Don’t wait for permission. You don’t need it. Don’t wait for the perfect time. The time is never perfect. Don’t wait for inspiration to appear. Command it to appear. Don’t wait for a great opportunity. Create it. Don’t wait for them to pick you. Pick yourself. Don’t wait for the initiative. Take it. Now remind […]

12 Ideas to make 2017 your best year ever

Let’s get started. Yes, outsmart your competitors. However, make sure you outcare them too. Think big. Average ideas bring average levels of motivation. Big ideas bring big motivation. Be a source of encouragement. Highlight people’s strengths rather than their weaknesses. Take a 30 minute walk (or longer) every day. Here’s why. Eat right. A high performance machine […]

How to build trust with your content marketing

How reliable do your prospective clients think you are? If you use social networks for business, can they rely on you to show up regularly with your ideas? If you publish a newsletter, can they rely on you to get each edition out on time? If you publish a podcast or have a YouTube channel, can […]

Before you publish, hit pause

I want you to think about the following for a moment: The last tweet you sent. The last blog post you published. The last snap you shared. The last Facebook status update you posted. Each of those actions could easily be a prospective customer’s first exposure to you or your business. If so, it will help […]

Stop offering freebies. Seriously. Stop it!

Time. It’s our most valuable commodity. So why is it that business owners tend to massively undervalue it, by offering freebies? Freebies send a toxic message Offering free consultations is an extremely risky marketing strategy. That’s because the freebie message carries a damaging subtext. It tells people that you are under-employed. That you have too […]

Your January opportunity

We’re just a few weeks away from January. And January is an extremely important month for your business. Why? Because January is when your most savvy competitors will launch their New Year marketing campaigns. It’s the time of year when people are most motivated to embrace change. Making your clients or customers much more likely […]

Your marketing is confusing me

I’m confused. You say you provide a great quality service, but your fees seem average. And the range of services you provide look a lot like your competitors. Plus, you say you provide a professional service, yet when I look at your website and social networking accounts, they’re nothing special. No, I’m not reviewing your marketing. […]

Content Marketing Tip: 3 Reasons why NEW is overrated

When it comes to creating compelling marketing messages, new is overrated. There are 3 reasons for this: The newest product or service is always a risky bet. At best, it’s a bigger gamble than the trusted incumbent. At worst, the customer feels like a paying guinea pig. The newest service is seldom the best. It lacks […]

The key to unlocking your amazing creativity

Would you like to become a creative thinking powerhouse? Would you like to be able to come up with answers, to the challenges facing you and your business? If you would, then today’s post may be just what you need. I used to work with a guy who had a thinking cap. He said that […]

10 Things to start today, which your future self will thank you for

Here they are in no particular order. Dream bigger dreams. Big, inspirational dreams are far more motivating than puny goals. Get into the habit of walking daily for 30 minutes. It will improve your life in so many ways. Too busy for a 30 minute walk? Get serious about solving your time management problem. This […]

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