Blog Profile / Jim's Marketing Blog

Filed Under:Marketing / Online Marketing
Posts on Regator:1318
Posts / Week:3.2
Archived Since:November 14, 2008

Blog Post Archive

How to get the best free marketing advice

There’s a lot of free marketing advice available online. Some is good. Sadly, most is ineffective. Today, I want to help you identify the best marketing advice and show you how to avoid the worst. A new client with a familiar problem...Show More Summary

How to become totally, utterly irreplaceable

How hard would it be for one of your clients or customers to replace you with an alternative provider? I was thinking about this yesterday when a salesman came to my home. He asked if he could quote me a price to look after the trees...Show More Summary

It’s competition time

Competition is good for business. More importantly my friend, competition is good for your business. Here’s why: Competition motivates us to raise the bar and set higher standards. Competition encourages us to differentiate ourselves, so we stand out. Show More Summary

Seek out the unhappy. Not the uninterested

Here’s an important fact of business: People who are happy with the service they get from one of your competitors, are not looking for whatever your business is offering. The same is true of those, who need whatever you offer, but don’t want it. Show More Summary

Attract sales, leads and new clients

If you want to attract more clients, sales or sales leads, you’ll LOVE today’s article. I need to start by sharing one of the cornerstones of great marketing. It’s simply this: Focus on your prospective clients and their needs, rather than your own needs. Show More Summary

Don’t let the silence crush your business

Social media has changed everything. It allows the marketplace to share value. It gives consumers a voice. A BIG, loud voice. They can shout from the rooftops about how happy they are. They can scream about how pissed off they are. This means the best providers win today. Show More Summary

Learning how to overcome fear

I want to talk to you about something really important today. I want to talk to you about overcoming fear. Here’s the thing: Fear stops intelligent business owners from doing what they know they should do. It stops them from creating a uniquely valuable service. Show More Summary

What everyone needs to know about blame

Who is responsible for our results? I spent some time recently, with the former owner of a local high street store. He explained that the reason his business flopped, was that the economy was too weak. I know a number of the people whose...Show More Summary

Marketing Tip: Stop trying to appeal to everyone

One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one. Show More Summary

How to discover a winning idea

It’s entirely possible you have a winning idea tucked away right now, without even knowing it. The thing about great ideas is that they often look like bad ideas, until they become hugely successful. Remember laptops? In 1985, The New...Show More Summary

Copywriting tip: Use short sentences. Here’s why!

Here’s a quick copywriting tip: Your prospective clients prefer to read short sentences. This is especially true when explaining detailed information. For example, how your service works. I’m not suggesting you use fewer words than required. Show More Summary

I hate marketing. Yes. Really!

In a recent radio interview, I heard a comedian make an interesting statement. He was asked what his pet hates were. High on his list was marketing and people who worked in marketing. The interview was part of a PR campaign, to promote [market] his latest stand-up comedy tour. Show More Summary

A powerful lesson from Starbucks and Apple

Are you thinking of improving your business? Maybe you want to add a new service, increase your pricing or change the way you charge for your services. Perhaps you want to attract better quality clients. If you are, you may find this useful. Show More Summary

Freak out. Stand out. Become a misfit!

Today’s post is one of the most important I have written in a long while. I hope you find it useful. Think about it: Everyone who has achieved meaningful business success, is a misfit. The same is true of everyone who has led an extraordinary life. Show More Summary

Here’s a proven way to quickly boost your profits

If you want to generate high quality sales extremely quickly, I have a powerful, proven idea for you. It’s based on a strategy I use with my clients, which has produced amazing results. It can work for you too. Here’s what you need to know. Show More Summary

Rule number 1 for smashing your targets

How will you know when you have enough: Customers? Contacts? Money? Profit? Subscribers? Twitter followers? Put a number on it. Be intentional. Get specific. It’s impossible to hit a target, when you don’t know what you’re aiming at. Let's grow your business: I can help you build a more successful business, increase your sales and boost your profits. Here's how !

Are you going to do your very best work today?

If not, what story are you telling yourself, which is motivating you to do less than you’re capable of? Tell yourself a more empowering story. Choose to give everything you do your very best shot. Then, do the same tomorrow. Soon it will become a habit. Show More Summary

Video – Does brainstorming work?

For years, I have seen people use brainstorming as a way to generate ideas and solve challenges. For years, I have found traditional brainstorming sessions to be of very little value. It seems I am not alone. In this RSA video (see below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work. Show More Summary

Don’t let the robots kick your ass

If you’re currently churning out content, as part of your marketing mix, you’ll soon be in big trouble. On Friday, the Guardian newspaper reported on a piece of software, which is capable of writing articles. The end result reads like most of the content marketing out there. Show More Summary

Education makes it possible. Action makes it happen

He’s a nice enough guy. He works hard. He’s read the leadership books. He’s following all the success gurus on Facebook and he watches their videos too. He isn’t achieving much He’s still struggling. Still unknown. Still spinning his wheels. Show More Summary

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