Blog Profile / Jim's Marketing Blog

Filed Under:Marketing / Online Marketing
Posts on Regator:1163
Posts / Week:3.2
Archived Since:November 14, 2008

Blog Post Archive

Is this story crushing your business?

We live in a golden age for small business owners. Thanks to the Internet, you can find pretty-much anything you need to know without leaving your chair. You can also find talented people, to guide you and your business to success. Armed...Show More Summary

Bloggers: How to be an overnight success

My wife’s blog has become an overnight success. Here’s how she did it. Sharon started her blog around 12 weeks ago. Her first post was read by over 2000 people. Thousands of people now read her work every week. Not bad, especially as it’s her first ever attempt at blogging. Show More Summary

The magic of being first… and useful!

We remember Roger Bannister today, because he was the first person to run a mile in under 4 minutes. Apple is the world’s most valuable company today, largely because of profits from the iPhone — the world’s first smart phone. [Here’s...Show More Summary

3 Opportunities to massively improve your business

Here are 3 opportunities, which every business owner should consider. Each one is based on the kind of work I do with my clients. 1. Attract clients, sales or enquiries Have you ever considered attracting clients, sales or enquiries…...Show More Summary

2 Lessons from a bad idea

Sophie emailed me earlier, to tell me about her new business idea. She explained that she had met with 14 potential investors so far. None of them wanted to invest in her idea, however, that wasn’t the point of her email! Here’s what...Show More Summary

How to keep people interested in your marketing

If your marketing is attracting fewer enquiries than you need, you may want to consider mixing things up a little. Here’s why. A marketing lesson from farming! 12 years ago, after a lifetime of living in cities, my wife and I bought our current home in the countryside. Show More Summary

The persistent route to success

From childhood, we are told about the importance of persistence. And rightly so! We’re told to keep on trying and to work hard. We’re told that quitters never win and winners never quit. However, there are 2 very different ways to be persistent in business. Show More Summary

How to avoid an expensive copywriting mistake

After reading Tuesday’s post, Amanda emailed me with a great question. Here’s an excerpt: […] “I often see you recommending the use of professional copy writers.  This can cost a few hundred dollars and maybe more. I guess my question...Show More Summary

A simple, effective recipe for word of mouth referrals

Here’s a 3 step marketing tip, to help you attract massively more word of mouth referrals. Think back to the last time you received customer service, which was so good that you wanted to tell everyone. Write the experience down in as much detail as you can. Show More Summary

How to get your marketing noticed

Today’s post is all about how to attract more sales or enquiries. Their are 2 types of marketing that get noticed: Marketing that is hand crafted or personal. An example of hand crafted marketing, would be a letter sent to you, which...Show More Summary

Here’s why you need to build a happy business

There are 2 ways to think about the work you do. Something you have to do in order to make a living. Something you love to do. Interestingly, the work itself has little impact on the way you feel. However, the way you feel has a huge...Show More Summary

3 Things to focus on the next time you’re worried

Here are 3 things for you to remember, the next time you’re worried about your business: It’s your business. This means you have ultimate control over what happens. Any time you decide to, you can start making better decisions. You can improve your strategy. Show More Summary

I have a confession to make

Okay… it’s confession time. Whenever I read a marketing message, where the words you are get shortened to your, instead of you’re, it changes how I feel about the message and the person who wrote it. It makes me wonder what other basic errors that person makes. Show More Summary

What everybody needs to know about marketing advice

If you’re currently following marketing advice, yet your business isn’t achieving the results you need, this post is just for you. The problem with general marketing advice I’m fortunate to work every day with clients worldwide. Over the past 20 years, I’ve worked with clients in over 40 countries. Show More Summary

How to make your business massively stronger

Today, I’m going to show you how to protect your business, so that it will still thrive, even if you lose your biggest customer. I need to start by asking you a question. It’s an important question, so take some time to consider your...Show More Summary

Are you doing your best work?

Most of us are capable of so much more. I was reminded of this earlier, when reading the following quote from Dr Martin Luther King Jr: “If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. Show More Summary

3 Great opportunities, which you can start on today

Here are 3 amazing opportunities, which you can invest in right now. Look for opportunities to make promises, and then keep them. This is a wonderful way to earn trust and build a great reputation. Look for opportunities to invest in others. Show More Summary

How to beat your biggest competitor

Your main competitor is seldom an alternative provider. Your main competitor is usually apathy… the decision to do nothing. Before working out how you compare to competing providers, measure your service against the decision to do nothing. Show More Summary

Here’s something extra for your business

We already know where the bar is set, when it comes to delighting your clients and customers. Their experience of you needs to be so good that it leaves them thinking: “That was far better than I expected.” Get that right and they will come back for more. Show More Summary

What are you waiting for?

This is the right time. Putting off decision making is not connected to making better decisions. No one procrastinates their way to success. Once you have the information you need, it’s time to quit stalling. It’s time to stop making excuses and take action. Show More Summary

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