Blog Profile / Jim's Marketing Blog
| URL : | http://jimsmarketingblog.com | |
|---|---|---|
| Filed Under: | Marketing / Online Marketing | |
| Posts on Regator: | 1154 | |
| Posts / Week: | 4.8 | |
| Archived Since: | November 14, 2008 | |
Blog Post Archive
5 steps to increase the success of all your written marketing
Today’s post will show you a way to massively improve the effectiveness of any important content you write. It will also show you how to avoid one of the most common and damaging copy writing errors. Stop limiting your options Most people will write their initial piece of content, call it their draft copy, then [...]
How to use The Lock In Effect to retain your clients or customers
There are 2 ways to retain your clients or customers, using something called The Lock In Effect. What is The Lock In Effect? The Lock In Effect is a term, which is typically used to explain a practice, where a company makes it extremely hard for their customers to leave them – even if the [...]
How curious are you?
There’s a key difference between the best people and least effective people in your industry. The best people stay curious They commit to ongoing learning. They keep up to date with the latest thinking and developments in their industry. They embrace change and adapt. The least effective people get proficient and then stop They only [...]
Who are you comparing yourself to?
People have a tendency to compare themselves to others. This is a well known cause of much of the stress and unhappiness we experience. Why? Because we tend to give too much credit to the work and achievements of others and too little credit to our own work and achievements. As a result, we often [...]
Why bother to learn anything, when Google has all the answers?
That question is one I have heard regularly, ever since search engines became a part of out daily lives. The answer? Yes, Google has millions of answers. It has the correct answers AND the damagingly incorrect answers. We need to carry on learning, so we know how to spot the most valuable answers and not [...]
How to build a great tribe, with this powerful and overlooked idea
In today’s post I am going to help you build a great community or tribe of people, with just one simple, overlooked idea. Recognition, exclusivity and a limited supply People love to be recognised and we are attracted to things, which are exclusive and / or in short supply. Recognition: Every qualification we earn comes [...]
Is this a bad idea?
Progress is about putting great ideas into action. However, trying to make a bad idea work is a source of little more than frustration. Don’t try to save bad work When I speak with a writer, designer, programmer, etc., who is struggling with a project, one of the most common things they will ask me [...]
Are you missing out on this amazing opportunity?
As small business owners, we are always on the lookout for opportunities. We look for sales opportunities. We look for networking opportunities. We look for time management opportunities. We look for opportunities to share our blog posts and our social networking updates. We look for opportunities to boost profits and lower our costs. We look [...]
Stop writing for Google. Really. Stop it.
As a passionate advocate for small business owners, I want to make a plea to you: Stop writing your blog posts and web copy primarily for Google. Earlier today, I spoke with a business owner who wanted to know why the ‘traffic’ to her website and blog was not converting into business or sales leads. [...]
Is your picture of the marketplace based on what you know or what you want?
What is important to your prospective customers right now? Are you in the picture? One of the cornerstones of great marketing, is to start with an accurate picture of the way things are. Many small business owners get this wrong. They make decisions based on how they want things to be. Do the research. Then [...]
Clear?
Einstein famously said: ‘If you can’t explain it simply, you don’t understand it well enough.’ Of course, even when we fully understand something, we need to be able to explain it with clarity in order to avoid confusion. That’s what this brief post is all about. As a business owner, it pays to embrace clarity [...]
4 Tips on how to spot a legitimate opportunity
Here are 4 tips, to help you identify legitimate opportunities and avoid the fake ones. Legitimate opportunities seldom look like certainties. There is always a risk attached. If it looks too good to be true, that’s because it is! The bigger the opportunity, the bigger the risk will seem. Warren Buffett wins big, however, he [...]
How to take your business to the next level and avoid The Average Trap
If your business is not providing you with the lifestyle or financial rewards you deserve, you will find today’s post extremely useful. In fact, I wrote it just for you. Here’s the thing: When a business fails spectacularly, you know about it. When a business becomes a success, you know about it. However, when a [...]
2 Things to love about your business
As it’s Valentine’s Day, I thought I would share 2 of the elements of your business that are worth falling in love with, (if you have not already). 1. Love the people you work with I’m not just talking about your co-workers. I’m referring to everyone you work with as part of your business. This [...]
7 Benefits of business blogging
Here are 7 benefits of writing a business blog. Some of them may surprise you! 1. Blogging is a great tool for building a tribe Blogging is the best tool I’ve ever known, for building a community or tribe. Blogging allows you to show your leadership, rather than claim it. By being brave enough to [...]
How to find windfall profits within your business, starting now
There could be a fortune in hidden, windfall profits in your existing business, just waiting for you. In today’s post, I want to help you find it! I need to begin with one of the fundamentals of marketing… You never get marketing right, the first time No one gets their marketing right, the first time. [...]
Online advertising: Looking beyond the obvious
Today’s post is about an element of online advertising, which gets very little attention. I’m referring to the longer term impact of a successful advertisement. Mercedes and the longer game I recall Seth Godin talking about the way Mercedes look at advertising. Mercedes’ head of advertising said that if he focused on showing people advertisements [...]
A confession about the blog post I published earlier today
I want to share something with you, about the post I published earlier today. It was written on an inexpensive, Google Nexus 7 tablet, with no special software. I wrote it straight into the web browser, edited it, added the image and hit the publish button. Here’s why this matters In marketing, it’s all too [...]
What is winning the battle for your attention?
The most successful business owners focus on doing what matters. In order to have enough time to do everything that matters, she ignores everything that doesn’t matter. Her approach is simple: She knows what needs to be done, she does it first and she does it as well as she possibly can. The average business [...]
7 Things you need to know about Worry
Here are 7 things you need to know about worry, including a more helpful alternative. Stop Worrying Worrying doesn’t make things better. Worrying is a hideous waste of your time. Time is your most valuable resource. Worrying is infectious to those who love you. Your family and friends will start to worry about you, when [...]