Blog Profile / Jim's Marketing Blog

Filed Under:Marketing / Online Marketing
Posts on Regator:1299
Posts / Week:3.2
Archived Since:November 14, 2008

Blog Post Archive

Why your search traffic just dropped

Have you noticed a recent fall in traffic from Google? Earlier this week, Google made a change to the Search Engine Results Page [SERP]. There will now be up to 4 paid ads at the top of the search results. The biggest losers here, are those who rely on SEO. Show More Summary

Working outside the box

People often ask me where I find the inspiration to write. I usually point them to this: What is inspiration? It’s a detailed look at the source of inspiration, including examples from Steve Jobs and Picasso. Today, I’d like to share another strategy with you. Show More Summary

Salt looks a lot like sugar

Even close up, salt and sugar look very similar. So, how come we don’t accidentally add salt to our coffee or tea? How come we don’t continuously have salt and sugar related accidents? And… what does this have to do with the way youShow More Summary

Being number one in a category of one

It’s tough being a service provider these days. There are so many of us in every industry. Not only that, a prospective client can find lower priced alternatives, on Google, in seconds. With so many competitors, what can we do? We could try and out spend them on advertising. Show More Summary

1 Word you must remove from your marketing, plus some specific advice!

What is the main reason someone should buy from you [or hire you]? That is a question that most small businesses struggle with. And it hurts their marketing. It means they are unable to provide their prospective clients with a clear, compelling reason to buy from them. Show More Summary

Blogging: The tools I use

People often ask me about the hardware and software I use for blogging. So, here’s a list of what I’m using right now, all of which I highly recommend. Blogging software WordPress is the most comprehensive and best supported blogging software out there. Show More Summary

The case for building a better business

Your business is fantastically rewarding. Right? It provides you with interesting puzzles to solve, which you find extremely compelling. You get to spend every day, working with wonderful clients or customers. Your working environment is a hive of creativity and productivity. Show More Summary

7 Leadership habits of highly successful people

Over the years, I’ve been fortunate to work with some incredible leaders. These people have achieved at the very highest levels, in their industries and professions. Today, I’d like to share 7 habits, which are common to all of them....Show More Summary

Marketing Tip: Grow bigger ears!

Today, I want to share a highly effective marketing idea with you. It recently helped a client of mine achieve remarkable results. And it can do the same for you. I explain how it works in a moment. I need to start by asking you a question: How well do you understand the needs and […] Nobody succeeds by themselves. Show More Summary

Some Jim Connolly news

I have some news to share with you today, which I know many of you have been waiting for. There has been an unprecedented surge in demand, for my 2 hour Marketing Results Sessions. January is always my busiest month, but enquiries increased by almost 55% over the same period last year. Show More Summary

How to be in high demand

It’s simple. It works like this: When the supply is low, the demand is high. There’s always a very limited supply of people who will. Lead. Be reliable. Create. Encourage others. Contribute. Solve problems. Embrace the tricky stuff. Because that’s where the demand is. Show More Summary

Easy does it. No it doesn’t!

It’s easier to have a ridged customer service policy. Easier than looking after your customers, based on their unique circumstances. It’s easier to do what’s expected. Easier than exceeding expectations and giving people a great experience to share with their friends. Show More Summary

Your enthusiasm controls your potential. Here’s how!

When you’re enthusiastic about your business, everything improves. Enthusiasm builds confidence. This is essential if you want people to hire you, buy from you or recommend you. Enthusiasm also builds your self-confidence, as it changes your internal dialogue from neutral [or negative] to positive. Show More Summary

Your marketing begins with the service you provide

In this post, I’m going to share the answer to one of the biggest and most important problems facing business owners. A fundamental truth When we encounter outstanding value, we take action. We make a purchase. We tell our friends, so they don’t miss out. Show More Summary

Why I refuse to work with fearful business owners

They email me daily and are the single biggest waste of my time. They want me to offer them tricks, hacks… anything that gives them massive success, without them needing to improve. They expect me to tell them that their business can carry on down it’s dull, uninspiring path — yet somehow, magically succeed. Show More Summary

How to deal with time wasters

Jon asked me for the best way to convert time wasters into clients. Here’s what I told him. Time wasters are unaware that they’re time wasters They’ll ask you for a quote. They’ll email you for more information about your services. And so long as you give them what they want they will take action. Show More Summary

It’s your voice. Use it!

Social networks are packed full of people who share famous quotes. They seemingly have nothing to say for themselves. So they decide to say nothing. Instead, they amplify the words of others. They don’t get it. They fail to understand...Show More Summary

Something new. Just for you!

I’m launching a wonderful, new service next month. People have asked me to provide this service for years. And now, it’s about to become a reality. It could be exactly what you need. Allow me to explain. The power of a great marketing message Every available Pick My Brain slot for January, February and March […]

What every successful business owner knows

In no particular order: People buy what they want. Not what they need. Webinars carry a huge amount of negative baggage. If you want to use video marketing, call it something with a less sleazy connotation. People buy for their reasons. Show More Summary

Marketing Tip: Is your business memorable enough?

How can you make your business truly memorable, for all the right reasons? The following brief story may help. The Steve Jobs email exchange A couple of years before Steve Jobs died, a tech journalist published an email exchange he’d had with the Apple CEO. Show More Summary

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