Blog Profile / Jim's Marketing Blog

Filed Under:Marketing / Online Marketing
Posts on Regator:1454
Posts / Week:3.1
Archived Since:November 14, 2008

Blog Post Archive

How to attract more clients, using The Small Print

Have you noticed something about The Small Print we find in marketing messages and on packaging? The small print is small for a very good reason. They don’t want us to read it! That’s because it’s almost always negative. Usually a disclaimer,...Show More Summary

Top tip: How to make your marketing totally, utterly unmissable

What do the following have in common? The trailer for a movie, which is part of a franchise you really enjoy. A radio interview with a musician, whose music you’ve always loved, talking about their new album. A Facebook post from an author, whose books you collect, announcing their new title. Show More Summary

Great ideas are not anointed

In business, great ideas are not anointed. They flop or fly based on feedback from your marketplace. Sure, you can do a thought experiment. You can sketch an idea out and estimate what the possible outcomes might be. The thing is, the...Show More Summary

What everybody needs to know about costs

The price and the cost are never the same thing. For example. The price of a TV set can be a fraction of the cost attached to watching it. Some people who spend hours watching TV every day, find it costs their health, relationships or education. Show More Summary

Is too much choice hurting your marketing results?

How many service options or packages do you offer to prospective clients? Many small business owners offer too many options and it’s losing them a fortune. Here’s why. The more options you give to a prospective client, the more choice they have. Show More Summary

Do you think like an entrepreneur? The answer may surprise you

The best decisions you ever made all had one thing in common. Can you guess what it was? They were BIG decisions! All of them. Think about it… the decision to start a family, to buy a home, to spend a year travelling the world, these decisions are huge. Show More Summary

Prepare for your website or blog to go viral

Something interesting happened on Saturday. At around 8am, I published this blog post. By 9am, I was experiencing a massive surge in traffic. To qualify that, the traffic was so heavy that I initially thought my site was under a DDoS attack. Show More Summary

You don’t have any clients. Seriously. Not even one!

You don’t have any clients. You also don’t have any customers, email subscribers or readers. Oh, and you don’t have anyone connected to you on social networks either. You don’t have them. They’re not your possession. Instead, you borrow them. Show More Summary

Agile Thinking: A new mindset for a new landscape

Business is changing. Moreover, business is changing fast! This is great news for agile thinking business owners, who embrace the opportunities. However, it’s not such great news for business owners who are working in 2017’s rapidly changing environment, with a 1990’s approach to business. Show More Summary

Do this and you’ll never need to sell again

Do you sell to prospective clients or do they hire you, instead? That’s not a play on words. The difference is huge. In fact, the difference is what separates the most successful service providers from the rest. For example, I haven’t sold my services to anyone in years. Show More Summary

Are you using this golden strategy? You really should. Here’s why!

As business owners, we all need some motivation, encouragement or inspiration from time to time. And I really do mean NEED. That’s because our feelings direct our decisions and our decisions direct the actions we take. These actions determine the success or failure of our business. Show More Summary

The day I met Lisa

Frankie recently introduced me to someone amazing. “Jim, this is Cid, that wonderful designer I told you about”. Cid quickly corrected him. “Jim, my name is Lisa, not Cid”. Frankie then explained why he calls her, Cid: “Oh, it’s a nickname. Show More Summary

What everybody needs to know about being first

We remember Roger Bannister today, because he was the first person to run a mile in under 4 minutes. Apple became the world’s most valuable company, largely because of profits from the iPhone; the world’s first smart phone.  (Here’sShow More Summary

Free Offers: What every business owner needs to know

A lot of people ask me about the marketing effectiveness of free offers. So today, I have a few ideas and a story to share, to help you make better use of them. There’s a famous saying, which assures us that when it comes to business, “There’s no such thing as a free lunch”. Show More Summary

How to create value and boost demand for your services, in just 149 words

As a business owner, the fears you have are largely the same as your competitors. This presents you with an amazing opportunity. You see, when you avoid doing the things you fear, you also avoid doing the things your competitors fear. Show More Summary

What you know about link building is probably wrong

And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a website links to your website or blog. Show More Summary

A powerful email marketing lesson from Google

When Google wrote to me recently, they chose to use traditional mail. Paper, an envelope and a postage stamp. It got my attention. I opened it, read it and acted on it. More importantly, here’s why Google contacted me via traditional mail and what you and your business can learn from it. Show More Summary

3 Proven ways to quickly attract more clients

Your service is better than most of the other providers in your niche. And it’s far, far better than many. This begs the question: Why don’t more clients hire you? The challenge is that offering a great service, by itself, isn’t enough. Show More Summary

The answers you need are all around you

Hard work is not the secret to success. If it was, our grandparents would have been millionaires. Instead, we know that success comes from doing the right things, correctly. This means a business owner who wants to improve their results has just 2, relatively easy challenges ahead of them. Show More Summary

Exposed: The common factor behind self-made billionaires

In every industry, during every economy, there are businesses that thrive. There’s no mystery as to why this happens. We can even predict them in advance. In fact, we can choose to become one of them. And that’s what today’s message is all about. Show More Summary

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