Blog Profile / Jim's Marketing Blog

Filed Under:Marketing / Online Marketing
Posts on Regator:1307
Posts / Week:3.2
Archived Since:November 14, 2008

Blog Post Archive

The magic of Being There

Being there is important. This is especially the case when: People are expecting you. People need you. It’s easier for you not to be there. You not only show up in person, but you show up with understanding and support. Talk is cheap. Show More Summary

Earning attention versus buying attention

Some business owners spend a fortune, trying to buy attention. Advertising, public speaking, PR, special offers, gimmicks, etc. Other business owners attract attention. I’m talking about people like the coffee shop owner, who offers customers poetry evenings and creative writing events. Show More Summary

How to get more clients from your newsletter or blog

Leigh emailed me with a great question. She wanted to know why her newsletter, which has over 5000 subscribers, generates very few client enquiries for her consultancy. As Leigh was making a mistake that’s common to lots of newsletter publishers and bloggers, I thought I’d share my answer with you. Show More Summary

Here’s a delightful and profitable way to do business

What daily habits do you have? I’d like to suggest you add one more daily habit to your list. It’s easy to do. It takes very little time, However, it’s extremely rewarding. It’s simply this: Find one thing you can do each day, which will delight one of your clients or customers. Show More Summary

Just get rid of the crappy stuff!

Today, I want to share a valuable business idea with you. It comes from a conversation between Steve Jobs and Nike’s CEO. One of the cornerstones of Apple’s success, is their decision to focus on a small number of products, which they excel at. Show More Summary

A valuable business lesson from an absolute genius!

Today, I’d like to share with you, one of the most valuable lessons in business. It comes from an unusual source: Andy Warhol. And it starts with a quick look at the story behind his masterpiece, Campbell’s Soup Cans. Here’s the story! When Warhol’s collection was first exhibited in 1962, very few people attended. Show More Summary

How to make it easy for people to hire you

You’re a knowledgeable, experienced professional. So it really shouldn’t matter if your newsletter has a typo or too two. It certainly shouldn’t matter if your website design is a little outdated. It definitely shouldn’t matter if the profile photos you use on your social networks are low quality. Show More Summary

Success leaves clues

Hard work is not the secret to success. If it was, our grandparents would have been millionaires. Instead, success comes from doing the right things, correctly. This means a business owner who wants to improve their results has just 2, relatively easy challenges ahead of them. Show More Summary

Why your search traffic just dropped

Have you noticed a recent fall in traffic from Google? Earlier this week, Google made a change to the Search Engine Results Page [SERP]. There will now be up to 4 paid ads at the top of the search results. The biggest losers here, are those who rely on SEO. Show More Summary

Working outside the box

People often ask me where I find the inspiration to write. I usually point them to this: What is inspiration? It’s a detailed look at the source of inspiration, including examples from Steve Jobs and Picasso. Today, I’d like to share another strategy with you. Show More Summary

Salt looks a lot like sugar

Even close up, salt and sugar look very similar. So, how come we don’t accidentally add salt to our coffee or tea? How come we don’t continuously have salt and sugar related accidents? And… what does this have to do with the way youShow More Summary

Being number one in a category of one

It’s tough being a service provider these days. There are so many of us in every industry. Not only that, a prospective client can find lower priced alternatives, on Google, in seconds. With so many competitors, what can we do? We could try and out spend them on advertising. Show More Summary

1 Word you must remove from your marketing, plus some specific advice!

What is the main reason someone should buy from you [or hire you]? That is a question that most small businesses struggle with. And it hurts their marketing. It means they are unable to provide their prospective clients with a clear, compelling reason to buy from them. Show More Summary

Blogging: The tools I use

People often ask me about the hardware and software I use for blogging. So, here’s a list of what I’m using right now, all of which I highly recommend. Blogging software WordPress is the most comprehensive and best supported blogging software out there. Show More Summary

The case for building a better business

Your business is fantastically rewarding. Right? It provides you with interesting puzzles to solve, which you find extremely compelling. You get to spend every day, working with wonderful clients or customers. Your working environment is a hive of creativity and productivity. Show More Summary

7 Leadership habits of highly successful people

Over the years, I’ve been fortunate to work with some incredible leaders. These people have achieved at the very highest levels, in their industries and professions. Today, I’d like to share 7 habits, which are common to all of them....Show More Summary

Marketing Tip: Grow bigger ears!

Today, I want to share a highly effective marketing idea with you. It recently helped a client of mine achieve remarkable results. And it can do the same for you. I explain how it works in a moment. I need to start by asking you a question: How well do you understand the needs and […] Nobody succeeds by themselves. Show More Summary

Some Jim Connolly news

I have some news to share with you today, which I know many of you have been waiting for. There has been an unprecedented surge in demand, for my 2 hour Marketing Results Sessions. January is always my busiest month, but enquiries increased by almost 55% over the same period last year. Show More Summary

How to be in high demand

It’s simple. It works like this: When the supply is low, the demand is high. There’s always a very limited supply of people who will. Lead. Be reliable. Create. Encourage others. Contribute. Solve problems. Embrace the tricky stuff. Because that’s where the demand is. Show More Summary

Easy does it. No it doesn’t!

It’s easier to have a ridged customer service policy. Easier than looking after your customers, based on their unique circumstances. It’s easier to do what’s expected. Easier than exceeding expectations and giving people a great experience to share with their friends. Show More Summary

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