Blog Profile / Jim's Marketing Blog

Filed Under:Marketing / Online Marketing
Posts on Regator:1253
Posts / Week:3.2
Archived Since:November 14, 2008

Blog Post Archive

3 Toxic marketing mistakes, which you have to avoid

If you want to see a quick and measurable improvement with your marketing results, today’s post could really help you. I’m going to share 3 areas of digital marketing, which small business owners tend to get very wrong. Here they are, in no particular order. Show More Summary

Are you making a noise or making a difference?

All marketing fits into one of the following two groups. It’s either making a noise or it’s making a difference. Here are examples of both and how they impact your marketing results. You’ll identify them instantly. Making a noise Most marketing is noise. Show More Summary

A powerful tip, to help you attract more sales leads

Here’s the single most important thing you need to know, if you want to attract regular sales leads and business enquiries. I need to start by asking you a question: Why do prospective clients call you, email you or ask you questions?...Show More Summary

Growing your business: Past, present and future

We’ve always done it this way! That’s maybe the worst reason to do anything. It happens all the time. Small business owners get comfortable with a series of processes and beliefs and then set them in mental stone. It’s easy. Sure. However, it seldom, if ever, leads to meaningful success. Show More Summary

Exposed: The unfair truth about marketing

Why are some of your competitors doing better than you, when their service isn’t as good as yours? People ask me this all the time. So, here’s the answer. There’s a world of difference between the best… and the best marketed. The best selling book is never the best written book. Show More Summary

The café owner whose ignorance is killing her business

Why do hard-working business owners often make very little progress? Here’s a perfect and extremely common example. I hope you find it useful. More importantly, I hope it inspires you to make better decisions. The café owner who’s killing her business I visited a great little café yesterday with my wife and son. Show More Summary

How to make the power of focus work for you

You tend to attract whatever you focus on. Those looking for opportunities tend to find them. Those looking for answers tend to find them. Those looking for resources tend to find them too. Of course, it works both ways. Those looking for excuses tend to find them. Show More Summary

Don’t let greedy amateurs get you down!

Following my last post, Darren [not his real name] emailed me with a great question. I promised to answer it here, as it’s a marketing issue, which a lot of people struggle with. He wanted to know why the vast majority of subscribers to his newsletter; “never spend a dime”. Show More Summary

Who are you trying to please today?

If you try to market to everyone, you’ll fail to be relevant to anyone. Here’s why this matters: Your ideal prospective clients respond to directly relevant marketing. It cuts through the noise and grabs their attention. It’s clearly intended for them. Show More Summary

Exciting times

These are wonderful, exciting times. It has never been easier to build a great business. You have opportunities that previous generations could not have imagined. Think about it: With a laptop and an internet connection, you can tap into an unlimited marketplace. Show More Summary

3 Reasons why NEW is overrated

New is overrated. At least when it comes to marketing. There are 3 reasons for this: The newest service is a risky bet. At best, it’s a bigger gamble than the trusted incumbent. At worst, the customer feels like a paying guinea pig. The newest service is seldom the best. Show More Summary

Birthdays and billionaires

It’s my 50th birthday today. Landmark birthdays, those with a zero at the end, get lots of attention. But nothing really changes. I see it like this: If you’re just a penny away from being a billionaire, then you earn that final penny, nothing really changes. Show More Summary

Why marketing blogs remove the dates from their posts

A lot of popular marketing blogs now hide the dates of their posts from their readers. A number of you have emailed me to ask why this happens and why Jim’s Marketing Blog doesn’t remove the post dates. Firstly, here’s why so many marketing...Show More Summary

Blogging: Here’s why your readers are already your clients

Thank you for being a client. Yes you! Think about it: A client is someone you provide a service to. I regularly provide you with ideas to help you grow your business. And you pay me. You pay me with your attention. [That’s why theyShow More Summary

Totally unoriginal. Wholly unremarkable

You can optimize anything. If you want to. You can automate your blog posts, newsletters, tweets and Facebook updates, so they are published at the optimal time. You can use the optimal number of words or characters too, if you’re really keen. Show More Summary

How to sell your services to huge companies

Have you ever considered selling your services to huge corporations? If you haven’t, then maybe it’s time that you did. I’m going to show you how to remove the main barrier, and make it far easier for you to land extremely valuable clients. Show More Summary

You may delay, but time will not!

Much has been said about the importance of persistence. And rightly so! After all, if you persistently do the right things correctly, you will succeed. However, persistence is also the cause of almost all business failure. Allow me to...Show More Summary

2 Marketing ideas from a very weird experience

The weirdest thing just happened to me. And once I explain what happened, I’ll share 2 useful ideas from my experience, to help you grow your business. I switched on my MacBook Air earlier. I hadn’t used it for a week and immediately noticed that the screen looked terrible. Show More Summary

It’s time for your business to get edgy. Here’s why!

Today, I have a quick, yet extremely effective idea to share with you. It’s simply this: Success comes to the business owners, consultants, freelancers and trainers, who embrace the edges. Allow me to explain what this means to you and your business. Show More Summary

Mind your own business!

If you want to rise above your competitors, you have a couple of options open to you. Destroy the competition: Bad-mouth them. Spread nasty stories about them. Call them out when they screw up. Try to ruin their reputation, so your business looks better in comparison. Show More Summary

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