Blog Profile / Duct Tape Marketing
| URL : | http://www.ducttapemarketing.com/blog/ | |
|---|---|---|
| Filed Under: | Business & Finance / Marketing | |
| Posts on Regator: | 1664 | |
| Posts / Week: | 6 | |
| Archived Since: | February 23, 2008 | |
Blog Post Archive
How to Make Strategy More Than a Nice Idea
Few things are more confusing to business owners and marketers than the idea of marketing strategy. I think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very malleable – that is to say, it can be many things.Continue Reading If You Liked This Post... Show More Summary
Weekend Favs April Twenty Seven
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading If You Liked This Post... Show More Summary
Are You Ever “Finished” with Inbound Marketing?
Enjoy this guest post from Michael Reynolds is President/CEO of SpinWeb Inbound marketing is both an art and a science. The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. Show More Summary
Why Marketing Is Your Most Important System
Today’s guest post comes from Duct Tape Marketing Consultant Nicole Crozier. Without the same budget, resources and in-house expertise of larger companies, small businesses are at a disadvantage when it comes to marketing. By default,...Show More Summary
8 Tools I Use Every Day for Social Engagement
I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months. Show More Summary
Weekend Favs April Twenty
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading If You Liked This Post... Show More Summary
Sales Is a Function of Marketing Pure and Simple
Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between salesContinue Reading If You Liked This Post... Show More Summary
Which Online Marketing Tools Lead to Substantial Growth?
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lee W. Frederiksen, Ph.D. – Enjoy! There is a revolution going on in professional services marketing. More and more buyers are going online to learn about possible solutions to their business challenges and find and evaluate potential service providers. Show More Summary
Is It Good For Your Customer?
I get asked lots of questions about tools, tactics and networks these days. People want to know what to join, what path to take, what new thing is going be hot. The answer I find myself giving is almost always the same. The way you make decisions about such things is to ask yourself thisContinue Reading If You Liked This Post... Show More Summary
5 Ways to Turn Transactions Into Referrals
In today’s inbound marketing, content driven, socially connected world organizations have become very, very good at building trust, providing education and moving prospects to the point of buying, but not always as good at transitioning all the warm fuzziness to the actual purchase experience. Show More Summary
How to Dissect a Prospect in 6 Revealing Steps
I believe the highest objective of a successful organization is the building of a vital community. Profitable companies everywhere have come to understand the power of community, even reaching far beyond the purchase of goods and services. Show More Summary
Weekend Favs April Thirteen
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading If You Liked This Post... Show More Summary
Why We Need Each Other
Yesterday my friend Chris Brogan asked if he could write a guest post about what he’s learned growing his owner business. I had already planned today’s post but was struck by the harmony of these two. If anything about this post resonates I invite you to read them both. Show More Summary
Why Every Small Business Needs Great Content
Thursday is guest post day here at Duct Tape Marketing and today’s gust is Natalie Chan – Enjoy! It’s no longer enough for a small business to build a website, Facebook page or twitter profile and hope that people will flock to it, bringing new business. Show More Summary
What Digital Marketers Get Wrong
Thursday is guest post day here at Duct Tape Marketing and today’s post comes from @chrisbrogan From the very first day I opened my first company, I knew that I was bucking trends. Or so I thought. You’ll laugh. Starting Without a Storefront: Or So I Thought I launched my business without having a website.Continue Reading If You Liked This Post... Show More Summary
Why You Must Add Visual Content to the Mix
Look around these days and you’ll find it’s hard to miss the growth of sites and services that rely on the more visual aspect of our senses growing rapidly. Sites like Pinterest and The Fancy rely on lots of pretty picture to tell stories and attract visitors. Show More Summary
Blueprinting As a Coaching Model
I’ve got another free eBook for you – keep reading! I’ve experimented with various coaching and consulting models over the years and while I’m a big strategy before tactics kind of guy I like some things about a model I call blueprinting. Show More Summary
The Problem With Content
I’m in San Diego today speaking at Social Media Marketing World. The message of content marketing has certainly taken root in the digital and social marketing space and as the message of content, content, content grows louder and louder so too does the level of frustration. Show More Summary
Weekend Favs April Six
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading If You Liked This Post... Show More Summary
5 Lessons from a Failed Business
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Vitra Singh – Enjoy! I started a small business. And I failed. Not exactly the ideal outcome for an aspiring entrepreneur. Looking back, there are things I should have done differently. Show More Summary