Blog Profile / Diva Marketing

Filed Under:Business & Finance / Marketing
Posts on Regator:121
Posts / Week:0.3
Archived Since:February 23, 2008

Blog Post Archive

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Show More Summary

Influencer Marketing: Interview With Danica Kombol

To celebrate Diva Marketing's 12th Blog Birthday (!)... an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Show More Summary

Social Media Listening... Will We Learn?

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. So instead, I'd like to...Show More Summary

Interview With Alex Brown On "Non Glory" A Video Series

I've often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best 'gifts.' Alex Brown and I are worlds apart. We met in the "blogosphere" in 2009 when he was managing one of the first and most innovative online communities for Wharton. Show More Summary

The Four Ts of Content Consistency

What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. Thought...Show More Summary

Interview With N.E.D. - The Rock N Roll Docs

Doctors heal patients in many ways... some even through rock n roll! N.E.D., an innovative rock band of 6 U.S. cancer surgeons, tours the country using their music to create awareness about women's cancer issues. As Doc/Muscian Nimesh...Show More Summary

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls. Show More Summary

Is Your Personal Brand Attracting the Right Audience?

This week it was my honor to present at South Wired 14, formally known as Digital Atlanta. South Wired is the longest on-going social media and digital conference in Atlanta. It was my pleasure to share the stage with Dorothea Bozicolona-Volpe. Show More Summary

Interview With American Marketing Association CEO Russ Klein

There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). Show More Summary

Why I Write - Blog Hop "Old Fashion" Meme

When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. Show More Summary

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

The U.S.A. won against Belgium in the World Cup game. Well.. not really.. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship...Show More Summary

Beyond The Ink Smudge To Digital Relevancy

Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. Show More Summary

Second Screen TV - Research

Picture this. It's been a stressful week and you're looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It's a scene played-out in many homes for nearly 70 years. Over the past few years a there have been a few changes in How we watch TV. Show More Summary

Fourth of July - Peachtree "Community" Road Race

In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world's largest 10K race. Show More Summary

7 Tips To Rockin' Facebook Engagement A La Frank Somerville

During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement... Show More Summary

Social Share Shopping Dance

The interweb and smart phones forever changed how we buy, what we buy, where we buy.. and who we take along on our shopping adventures. What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. Show More Summary

Interview with Tamar Rimmon: Analytics Without The Glazed Over Look

Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. Tamar Rimmon, Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand's goals. Show More Summary

Corey Edwards: Creating Social Business Structures

One of the benefits of a biz blog is sometimes 'fair trade' agreements. Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with Travis Wright, Elizabeth Osmeloski, Michele Kiss, that would help socialize their digital marketing conference next week.. Show More Summary

How To Create "Now I Care Stories"

Those who tell the stories well shape our lives. Often stories are as much about the people who tell them as they are of the story itself. In 2014, websites, blogs, social networks influence how we tell and pass along our stories. We might even add videos, podcasts, an infographic or graphic or two. Show More Summary

Social Media - Courageous Miracles

"We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible...consequently, we'll make more profit than ever before." Nope, it's not a new innovative social network strategy (that would be a miracle of miracles!). Show More Summary

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