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Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:2413
Posts / Week:6.8
Archived Since:February 23, 2008

Blog Post Archive

What Digital Marketers Can Expect in 2015

The following five trends will make a big difference in digital marketing in 2015. Read the full article at MarketingProfs

Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' Instead

Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. Read the full article at MarketingProfs

The Top Three Mobile Marketing Trends to Watch in 2015

We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015. Read the full article at MarketingProfs

Who, How, and Why: Three Keys to Successful Content Marketing

Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. Read the full article at MarketingProfs

The Cost and Hassle of Predictive Lead-Scoring Drift

Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank? Read the full article at MarketingProfs

Why the Internet's Most Valuable Commodity Is First-Party Data

The more you know about how customers engage with your digital properties, the better you can align what you're selling with what they're interested in. That's where first-party data comes in. Read the full article at MarketingProfs

Five Options for Attribution Modeling With Analytics Engines

Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise. Read the full article at MarketingProfs

Why Curation Matters to Content

Content producers need to understand the tremendous value that curation brings to the growth of a business. Read the full article at MarketingProfs

What to Ask Yourself When Using Big Data to Understand Online Audiences

Keep these five questions in mind when you're seeing the marketplace through the lens of Big Data. Read the full article at MarketingProfs

Why Popularity Alone Is Not a Winning Strategy

Pursuing popularity as the sole measure of social success can be detrimental to brand building. Here's why. Read the full article at MarketingProfs

How the Customer Journey Differs for Holiday E-Commerce Shoppers

During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like? Read the full article at MarketingProfs

How Switching From Outbound to Inbound Selling Can Rewrite Your Career

Changing from outbound marketing to inbound marketing brought me invisible sales and changed my career forever. Find out why you should consider making the switch. Read the full article at MarketingProfs

Having a Giveaway? Ask Yourself These Questions First

Keep the following questions in mind when crafting a giveaway. Doing so can help prevent marketing blunders in the long run. Read the full article at MarketingProfs

Tips for Making Showrooming Work in Your Favor

Showrooming sounds like a retailer's nightmare, it is actually an opportunity waiting to be exploited if you understand why it happens and how to respond to consumer needs. Read the full article at MarketingProfs

Five Content Marketing Tips for Every Holiday

Your holiday marketing shouldn't be limited to the end of the year. Check out these content marketing tips to boost your business on every holiday. Read the full article at MarketingProfs

On #GivingTuesday, Focus on Connecting--Not Marketing

Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. Read the full article at MarketingProfs

Tips for Pitching Your Products for Holiday Gift Guides

Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year. Read the full article at MarketingProfs

What Are Small Businesses Doing Wrong During the Holidays?

To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix. Read the full article at MarketingProfs

What Do CMOs Really Think About Their Agencies?

We recently conducted a study to find out why organizations hire agencies, what those companies look for, and how agencies can position themselves. Read the full article at MarketingProfs

10 Ways Online Training Can Help Organizations Save Big

Thinking about making the switch from in-person training to online training? Then consider the following 10 ways online training saves you money. Read the full article at MarketingProfs

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