Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1406
Posts / Week:3.4
Archived Since:February 23, 2008

Blog Post Archive

The War Against Ad Blocking: Publishers Fight for Their Livelihood

More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. Read the full article at MarketingProfs

Three Crucial Questions Every CMO Should Ask Before Starting a Big Data Project

The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. Read the full article at MarketingProfs

Four Major Reasons You Should Hire a Copywriter

Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter. Read the full article at MarketingProfs

Tame the Multichannel Marketing Hydra

Digital marketing has become an eight-armed hydra of marketing channels, wreaking havoc on budgets, content, and customer relationships. Read the full article at MarketingProfs

Drowning in a $77-Billion Sea: Why Your Mobile App Needs a Demo Explainer Video

The app marketplace is overflowing&#8212and continuing to overwhelm customers with choices. Creating an explainer video can help your app be seen in the sea of apps. Read the full article at MarketingProfs

Memorable Moments Enrich Customer Relationships

Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or services. Read the full article at MarketingP...

Make Customers the Center of Your Omnichannel Strategy

Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs. Read the full article at MarketingProfs

Imitating Mother Nature: The Four Seasons of Business Growth

Let your business growth follow the nature cycle of life... and watch your business flourish. Read the full article at MarketingProfs

Four Content Marketing Investments to Make This Year

As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, and measuring your success. Read the full article at MarketingProfs

Successful Community Managers Share the Secrets of Their Trade

Top community managers divulge their tips for engaging their customers via social media. Read the full article at MarketingProfs

Five Reasons Interactive Content Drives Engagement

Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket. Read the full article at MarketingProfs

Use More GIFs to Boost Customer Engagement This Year

GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans. Read the full article at MarketingProfs

Account-Based Marketing Takes on Inbound: Which Will Win?

Inbound marketing has become a favored form of B2B demand generation. But as its popularity continues to grow, so do its issues. Enter account-based marketing as an alternative. Read the full article at MarketingProfs

The Secret to Account-Based Marketing Success

Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers. Read the full article at MarketingProfs

What to Consider Before Launching a Marketing Campaign in Another Country

Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind. Read the full article at MarketingProfs

Technology-Enabled Revenue Will Rule in 2016

Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology. Read the full article at MarketingProfs

Five Ways Motherhood Deepens Millennials' Love of Technology

When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds. Read the full article at MarketingProfs

Will 2016 (Finally) Be the Year of the Data-Driven Marketer?

The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven marketing this year. Read the full article at MarketingProfs

Why Marketing Agencies Will Operate Like Special Ops in 2016

This year, expect winning agencies to organize like military Special Operations teams--small, nimble groups that operate under a single banner--and integrate brand strategy, demand generation, and marketing technology into one cohesive unit. Read the full article at MarketingProfs

Marketing, PR, and a Small Healthcare Practice: A Pithy Prescription for Your Practice

If you're in the medical field and doing your own marketing, you're probably hurting rather than helping your business. Here's what can help your business get better quickly. Read the full article at MarketingProfs

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