Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1504
Posts / Week:3.5
Archived Since:February 23, 2008

Blog Post Archive

Why Using the .Social Domain Can Help Your Customers Find Your Content

Your customers don't have the time or the energy to search for you on every major social media platform. Save them all the work (and boost your visibility) by using the.social domain. Read the full article at MarketingProfs

You Don't Have a Sales Content Problem, You Have a Distribution Problem

Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What matters is the delivery. Read the full article at MarketingProf...

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. Read the full article at MarketingProfs

What Relationship Marketers Can Learn From the Mittelstand Ethos

Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process. Read the full article at MarketingProfs

What's Next for the Internet of Things (IoT) in Personalization

More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be relevant to what consumers need and want. Read the full article at MarketingProfs

Three Journalist Traits Every Content Marketer Should Have

Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer. Read the full article at MarketingProfs

Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame

Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps. Read the full article at MarketingProfs

Why You Need to Revamp the Customer Experience for Social Consumers

Companies must keep their customer service game strong if they want to retain their customers and drive growth. And in our digital, mobile world, customer service must extend to social networks. Read the full article at MarketingPro...

Four Business Blunders That Affect Your Growth

Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down? Read the full article at MarketingProfs

Online Video: Why You Should Be Measuring Brand Metrics

Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values. Read the full article at MarketingProfs

Four Web Development Technologies That Marketers Need to Know Now

In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology. Read the full article at MarketingProfs

Don't Stop Using the Buzzword 'Big Data' Just Yet

Buzzwords, like the things or concepts they label, have life cycles. Right now, industry rumors abound that "Big Data" is dying as a buzzword. But is it really? Read the full article at MarketingProfs

Everyone Really Needs to Stop Freaking Out About the New Instagram Algorithm

Instagram has caught the "relevance bug" and will soon change the way that platform users discover moments. So, why are users going nuts about this algorithm change? (They shouldn't.) Read the full article at MarketingProfs

What Your Customers (and Competitors) Think About Online Advertising and Content Marketing

What can you learn from the increase of ad-blocker downloads and criticism of banner-ad effectiveness? Here's a look at what my team discovered when we explored consumer and marketer attitudes toward online ads and content marketing. Read the full article at MarketingProfs

The Top Five Drivers in Marketing Execution Performance

The first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance. Read the full article at MarketingProfs

Four Things to Keep in Mind When Training on Brand Voice

Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. Read the full article at MarketingPro...

The Positive Side of a Negative Review

Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really. Read the full article at MarketingProfs

A Helpful Model of the Four Stages of Personalization Maturity

This maturity model can help B2B companies understand the initiatives and deliverables in each phase of personalization maturity. Read the full article at MarketingProfs

Four Reasons Your Business Should Not Do Account-Based Sales Development

Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach. Read the full article at MarketingProfs

Copywriting in the Content Era: A Guide for Writers Starting Out

Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters. Read the full article at MarketingProfs

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