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Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:2366
Posts / Week:6.8
Archived Since:February 23, 2008

Blog Post Archive

Five Takeaways From the B2B Marketing Forum 2014

I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference. Read the full article at MarketingProfs

Five Questions to Help You Decide Whether You Need a Brand-Protection Tool

Do you have the protection you need against cyber-criminals or do you need a brand-protection tool to help? These questions can help you answer that question. Read the full article at MarketingProfs

Content Marketing Lessons From the Battle Between Amazon and Hachette

Can you handle--on your own--attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help Read the full article at MarketingProfs

Why Having Your Business Pigeonholed Can Be a Good Thing

Being pigeonholed in your personal life may be frustrating, but in business, being pigeonholed has its benefits. Read the full article at MarketingProfs

Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey. Read the full article at MarketingProfs

Big Data Is Shaking Up Old-School Affiliate Marketing

Big Data is changing affiliate marketing--for the better. Read the full article at MarketingProfs

Do You Know the New Rules of Visual Commerce?

Visuals aren't just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences. Read the full article at MarketingProfs

Parallax Web Design: What It Is and How It Can Affect Your SEO

Are you using parallax design? It can help create engaging effects on your website and boost its visual appeal. Read the full article at MarketingProfs

Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing

Print and broadcast media are still viable forms of advertising, but neither packs the power of pay-per-click advertising. Here are reasons to consider using PPC ads. Read the full article at MarketingProfs

Three Ways You Can Demonstrate Your Value to Customers

Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers? Read the full article at MarketingProfs

Three Reasons for Retailers to Focus on Personalization

The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back. Read the full article at MarketingProfs

Marketing and Sales Must Work Together to Engage Their Tech-Savvy Customers

Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together. Read the full article at MarketingProfs

Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus Groups

Marketers who use programmatic testing can effectively create a focus group for every display ad across channels, audiences, and screens. Read the full article at MarketingProfs

Six Ways Apps Can Help You Provide Excellent Customer Service

Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that. Read the full article at MarketingProfs

Want to Create a Painless Prospecting Platform? You Need These Three Things

Creating a painless prospecting platform helps you to increase repeat interactions with prospects--and win sales. Read the full article at MarketingProfs

Why B2B Marketers Need to Embrace Native Advertising

B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics. Read the full article at MarketingProfs

Answering the Call for Integrated Services

Today's brands are demanding more from agencies. What do they want? And how are agencies responding to those needs? Read the full article at MarketingProfs

Why You Should Care That Google Ended Its Mandatory Google+ Integration

The mass enrollment of all Google users into Google+ has been quietly discontinued. What does that change mean for marketers? Read the full article at MarketingProfs

The Marketer's Secret Weapon: Web Contextualization

Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want. Read the full article at MarketingProfs

The Future of B2B Marketing: Predictions From 31 Pros [Slide Show]

Where is B2B marketing heading? A whopping 31 B2B bigwigs offer their predictions! Read the full article at MarketingProfs

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