Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1544
Posts / Week:3.4
Archived Since:February 23, 2008

Blog Post Archive

Shedding Light on the Age of 'Dark' Messaging Apps

Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too. Read the full article at MarketingProfs

What to Keep in Mind When You Measure Your Brand Value

You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. Read the full article at MarketingProfs

What Startups Can Learn From Larger Companies About Content Strategies

What content marketing strategies can startups learn from larger companies? I recently asked marketers with experience working for companies of different sizes for their insights. Read the full article at MarketingProfs

What Millennials Will Hate About Your Snapchat Ad

Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer. Read the full article at MarketingProfs

Pokemon Go Makes Data Sexy Again

As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers should be excited about that change. Read the full article at MarketingPr...

Why You Need a New Approach to Managing Data

Your data needs to stop being surrounded by some modeled dataset with an unknown collection method that isn't even fresh. Consider instead the following (more helpful) example of what would work better. Read the full article at MarketingProfs

Why Your Sales Reps Aren't as Efficient as They'd Like to Be

Sales reps are paid to do one thing and do it well: close new business. Unfortunately, they often get saddled down with less-pressing, time-sucking responsibilities. Read the full article at MarketingProfs

Marketing Automation Systems Should Help Deepen Customer Relationships

Marketing automation systems can help you simplify your workflow--but they don't enable the kinds of "small meaningful gestures" that are the basis of strong relationships. (They should.) Read the full article at MarketingProfs

The Biggest Tech Challenges of Today's Digital Publishers

As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers. Read the full article at MarketingProfs

Five Crucial Elements of a Great Blog Post

Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your blog post. Read the full article at MarketingProfs

What Google's Accelerated Mobile Pages Will Do to the Purchase Funnel

Google's Accelerated Mobile Pages (AMP) project has been adopted quickly by some publishers. Should you, too, when it becomes available? And what would the impact be on your purchase funnel? Read the full article at MarketingProfs

Six Surprising Facts About Loyalty Programs

Is your customer loyalty program meeting consumer expectations? We recently conducted a study of North American consumers to find out what they felt about loyalty programs. The following insights may surprise you. Read the full article at MarketingProfs

Why You Need to Prep Employees Before They Go to the Social Media Frontlines

Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. Read the full article at MarketingProfs

What Marketers Need to Know About Going Global

Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming a global strategy. Read the full article at MarketingPro...

Five Critical Loyalty Program Mistakes You're Probably Making

Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? Read the full article at MarketingProfs

Need Content? Drop Your Agency and Create Your Own Brand Newsroom

Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. Read the full article at MarketingProfs

What Customer Loyalty Means in a Fear-of-Missing-Out World

Traditional customer loyalty programs aren't a good fit for today's fickle consumers. Check out these essentials for a modern customer loyalty program. Read the full article at MarketingProfs

Why Bots Are Becoming Brands' Best Friend

Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand. Read the full article at MarketingProfs

Mobile-First Marketing Will Keep You Ahead of the Competition

Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors. Read the full article at MarketingProfs

Understanding the Customer Technology Stack 2.0

Marketers are rethinking the tools and platforms used to engage with customers at different stages of the customer journey. Here's a look at how the customer technology stack is changing. Read the full article at MarketingProfs

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