Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1264
Posts / Week:3.3
Archived Since:February 23, 2008

Blog Post Archive

The Rules of Successful Effective Influencer Marketing

Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing. Read the full article at MarketingProfs

Wearables Are a Game-Changer in Market Research

Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind. Read the full article at MarketingProfs

Why You Need a Little Elbow Grease When You Use Marketing Automation

Marketing automation isn't completely automated. You need to put some effort when using it--or you'll end up with poorly crafted campaigns. Read the full article at MarketingProfs

Account-Based Marketing Helps You Engage Your Most Influential Buyers and Boost Business

Harness the revenue-boosting power of account-based marketing to engage a select group of extremely knowledgeable and conscious buyers. Read the full article at MarketingProfs

Boost Your Brand's Global Reach by Taking Advantage of the New gTLDs

Brands have an exciting opportunity to take advantage of the new generic Top Level Domains (gTLDs) for international markets. Check out these reasons to do so before the space gets too crowded. Read the full article at MarketingProf...

Four Reasons to Take Advantage of Facebook's Evolving Video Strategy

Facebook is investing heavily in its video service, working hard to grow its video reach and ad efficacy. Here are four reasons marketers need to begin or expand native Facebook video marketing. Read the full article at MarketingPro...

The Internet of Me Banishes the Fear of Missing Out

Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by meeting consumer demands and offering exactly what they want exactly when they want it. Read the full article at MarketingProfs

Three Quick Tips to Avoid a Security Nightmare

Free file sharing and unencrypted emails are quick and easy to use, but they can create a huge security risk for businesses that use them. Read the full article at MarketingProfs

Five Mighty Good Reasons to Have a Champion Program

The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever. Read the full article at MarketingProfs

Five Ways Google Analytics Turns You Into the Sherlock of Paid Search

Unlock the mysteries of your digital marketing campaign's performance by using these five Google Analytics metrics--and some deductive reasoning. Read the full article at MarketingProfs

Three Ideas for Showing Customers It's All About Them

Today's customers are more empowered--and fickle--than ever. To win customers' loyalty, brands must focus on being customer-centric. Read the full article at MarketingProfs

Big Data Can Help You Provide a Personalized, Small-Shop Experience

Marketers can use Big Data to create more preference-based, crafted experiences for their customers and make them feel as welcomed as favorite regulars in a small-town shop. Read the full article at MarketingProfs

Machine Learning and Content: Helping B2Bs Connect With Buyers

To make their content intelligent, marketing professionals need to get wise about applying machine learning to their content marketing practice. Read the full article at MarketingProfs

A New Approach to Humanizing Big Data

Brands need to adopt a hybrid approach to Big Data by adding a human aspect to the technology approach. Otherwise, they risk rendering their data useless. Read the full article at MarketingProfs

Seven Skills You Need to Land a High-Paying Digital Marketing Job

Looking for a lucrative digital job? Here's a look at the top-rated skills you'll need, according to our recent study at Digital Professional Institute. Read the full article at MarketingProfs

Use a Cookbook Approach to Make Data Mining Easy-Peasy

Data mining is a science. That means you can repeat your successful analyses and use the results to become more effective and efficient at meeting your goals. All you really need for repeatable success is a recipe. Read the full article at MarketingProfs

Six Ways Contextualization Helps Capture Customers' Interest

Contextualization can help you grab your customers' attention and supercharge customer relationships. Read the full article at MarketingProfs

The Biggest Marketing and Business Challenges of Today's Professional Services Firms

We recently surveyed about 500 professional services firms to ask them about their most pressing issues and challenges. Here's what they said. Read the full article at MarketingProfs

Why Your Marketing Team Needs a Quantitative Analyst

Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one. Read the full article at MarketingProfs

Why You Should Turn Your Social Media Fans and Followers Into Email Subscribers

Social is increasingly becoming a paid channel more than an earned one, so it's important to rethink its role in your marketing mix. Read the full article at MarketingProfs

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