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Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:2337
Posts / Week:6.9
Archived Since:February 23, 2008

Blog Post Archive

Your Salespeople Should Tell Great Customer Stories--Not Just Rattle Off Features

Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions. Read the full article at MarketingProfs

Why Your Email Marketing Needs to Get Personal

In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now. Read the full article at MarketingPr...

Do You Understand the Email Halo Effect?

Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't. Read the full article at MarketingProfs

Five Signs That Your Website Needs Revamping

Do you suspect your website needs a major makeover but aren't certain whether you need to start from scratch? Here's some help in making that decision. Read the full article at MarketingProfs

Four Things About Branding That B2Bs Can Learn From Nonprofits

B2Bs often turn to B2Cs for examples of creating a passionate audience. But I think B2Bs should turn to nonprofits as an example. Here's why. Read the full article at MarketingProfs

Three Signs Your In-House App Project Is in Big Trouble

Companies often take advantage of in-house resources rather than hire a third-party developer or purchase software to address their app needs. But sometimes, that decision isn't the best one. Read the full article at MarketingProfs

Baker's Dozen: My 13 Favorite Episodes of the Marketing Smarts Podcast

Marketing Smarts podcast host Kerry O'Shea Gorgone boxes up a baker's dozen of her favorite episodes to date and reasons why you should give them a listen. Read the full article at MarketingProfs

The Seven Deadly Sins of Marketing Automation

Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term--and failure in the long term. Read the full article at MarketingProfs

Why You Need to Stop Avoiding Google+

I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's time. Read the full article at MarketingProfs

Five Ways Color Affects Brand Development

Color applied right to a product or an entity can be a highly influential tool for marketing success. Here's why. Read the full article at MarketingProfs

Do You Know Where All Your Sales Are Coming From?

Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that contributed to it. Read the full article at MarketingP...

Mobile Apps Aren't Just for Big Companies Anymore

Though many big companies have demonstrated successful app strategies, smaller companies traditionally have found app strategies more difficult. Fortunately, that's changing. Read the full article at MarketingProfs

Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards

The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists. Read the full article at MarketingProfs

What I Learned About Building a Content Presence by Pushing on the Flywheel

Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But it didn't happen overnight. Read the full article at MarketingProf...

Three Reasons Why You Need Voice-to-Voice Marketing

If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why. Read the full article at MarketingProfs

What You Need to Know About the Changing Affiliate Landscape

Technology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely. Read the full article at MarketingProfs

Four Reasons to Outsource Your Social Media (and Four Reasons Not to)

Should you outsource your social media? Before you make a decision, carefully weigh the pros and cons Read the full article at MarketingProfs

Treat Your Reactivated Customers Like New Ones

Customers who return to spend money on a company's website after a significant time away offer an economic potential similar to that of first-time customers. Read the full article at MarketingProfs

Do You Know When It's Time to Rebrand?

When sales are down and growth is slow, companies usually decide to tweak their advertising or change agencies. They rarely work on their branding. But maybe they should. Read the full article at MarketingProfs

Three Options for Creating Web Content in Another Language

More companies than ever are taking a multilingual approach to their website content. So what are your best options for reaching foreign audiences? Read the full article at MarketingProfs

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