Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:2472
Posts / Week:6.7
Archived Since:February 23, 2008

Blog Post Archive

Why Simplicity May Be the Secret to Brand Success

The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules. Read the full article at MarketingProfs

The B2B Customer Journey Is Beginning to Look a Lot Like the B2C Version

B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Here's how they're changing. Read the full article at MarketingProfs

Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox

How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include. Read the full article at MarketingProfs

Five Ways Marketing Technology Will Transform Our Industry

Nearly 2,000 marketing solutions are available to today's marketers. How is all that technology changing the marketing landscape? Read the full article at MarketingProfs

Content Marketing Performance: A Framework for Measuring Real Business Impact

Recently, my colleague Susan Etlinger and I teamed up on a research project about content's business value. Here's a look at what we discovered. Read the full article at MarketingProfs

Three Reasons White-Labeling Your Products Is a Fab Idea (and Two Reasons It Isn't)

Interested in white-labeling? Then make sure you weigh these pros and cons. Read the full article at MarketingProfs

Planning an Event? Don't Get Skimpy With Your Social Media

If you're spending the money to invest in sponsoring an event, you should make the most of it. Social media helps you do just that! Read the full article at MarketingProfs

These Hot Trends in Customer Experience Make Companies Seem More Human

Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies are listening to their individual wants and needs. Read the full article at MarketingProfs

Three Ways Event Marketers Can Dig Meerkat

Want to know more about the newest (and trendiest) social app? Check out what Meerkat is and how it can powerboost your marketing. Read the full article at MarketingProfs

Bad or Insufficient Data Is Undermining Your Customer Loyalty Program

Many marketers running a customer loyalty program face the challenge of not having enough (or the right kind of) consumer insight. Read the full article at MarketingProfs

The Human Voice Is Crucial for Online Sales (Here's Proof)

How important is a phone call for potential customers online? Very. These four statistics show prove it. Read the full article at MarketingProfs

Eight Mobile App Metrics Marketers Should Know (but Often Overlook)

You've worked hard to develop content for your mobile marketing. So don't ignore the metrics that let you know whether your app rocks--or needs work. Read the full article at MarketingProfs

Three Ingredients You Need to Make Your Marketing More Customer-Centric

Successful marketers are shifting from an advertising-fueled model to a more personalized approach that engages customers. Read the full article at MarketingProfs

Know Where Your Ads Are Running, Whom They're Reaching, and How Much You're Paying?

Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner. Read the full article at MarketingProfs

On-Site Search Must-Haves That Boost Conversions

Don't underestimate the power of site searches. These four on-site search elements can significantly increase conversions. Read the full article at MarketingProfs

Marketing and IT Must Stop Battling Each Other and Start Collaborating

Marketing and IT come from different worlds, with different problems and languages. But they're more powerful when they stop warring and start collaborating. Read the full article at MarketingProfs

Three Conversations That Sales Reps Need to Master

Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle. Read the full article at MarketingProfs

Quick-Churn or Late-Churn Customers: Which Are More Valuable for Marketers?

Savvy marketers are turning their attention to re-engaging lapsed customers. Those churned customers fall into two categories. Here's a look at each. Read the full article at MarketingProfs

Three Ways to Create Content That Nurtures Customer Relationships

What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help. Read the full article at MarketingProfs

Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty Program

Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. Read the full article at MarketingProfs

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