Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1241
Posts / Week:3.3
Archived Since:February 23, 2008

Blog Post Archive

Why the Rumor Mill Can't Stop Killing Off Search Engine Optimization

Every year, I hear rumors of SEO's death. What's at the root of those rumors? And what are the chances of SEO's really dying? Read the full article at MarketingProfs

Four Reasons Marketers Shun Mobile Messaging in Their Campaigns

Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords. Read the full article at MarketingProfs

Six Traits Your Company Needs to Build a Culture of Innovation

To create a culture of innovation at your company, first make sure it has these crucial organizational traits. Read the full article at MarketingProfs

Differentiation and Positioning: What Does Your Business Stand For?

How can you win against competitors? What can you do that they are not doing, or cannot do or say, that's important to customers? Read the full article at MarketingProfs

The Three Biggest Challenges of Today's Sales Reps

We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned. Read the full article at MarketingProfs

What Customers Really Think About Innovative Companies

Your customers might not place as much importance on innovation as you do. Here's a look at how innovation ranks among desirable company traits. Read the full article at MarketingProfs

The Business-Boosting Benefits of Being 'Altrocentric'

In an altrocentric company, the focus is to make every member of the team a specialist. Here's how that approach can help your company. Read the full article at MarketingProfs

Five Undeniable Reasons Your Nonprofit Needs a Blog

Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement. Read the full article at MarketingProfs

Three Branding Lessons From a Grammy Award-Winning Violinist

These real-life experiments involving world-famous violinist Joshua Bell offer important lessons about branding. Read the full article at MarketingProfs

Brands That Ignore the New Heartland Ignore a Huge Growth Opportunity

Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth. Read the full article at MarketingProfs

The Real Cost of an Exasperating Online Returns Process

Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee. Read the full article at MarketingProfs

The Six Superpowers of Video Storytelling

Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story. Read the full article at MarketingProfs

Five Clear Signs You Need to Outsource Your Digital Marketing

Know when your company needs to bring in outside digital marketing resources. Read the full article at MarketingProfs

Why Your Email Marketing Must Adapt to Recent Changes

Today's email inbox looks significantly different from the AOL inbox of yore. Make sure your email marketing has grown with the times. Read the full article at MarketingProfs

Why You Should Pay Your Summer Interns

Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues. Read the full article at MarketingProfs

Qualitative Data Helps You Build Stronger, More Complete Personas

Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers. Read the full article at MarketingProfs

Successful Event Marketing Takes Attendees on a Customer Journey

Event marketing requires more than just fancy signage and tchotchkes. Here's a look at the traits of a successful display. Read the full article at MarketingProfs

Customers Prefer Your Knowing Their Needs Over Your Knowing Their Names

Customers aren't that impressed when you address them by name in emails. What does delight them is being understood. Read the full article at MarketingProfs

Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

Are you making these four mistakes when emailing Millennials? Read the full article at MarketingProfs

How Apple Watch and Other Wearables Are Transforming Marketing

Wearables, such as the Apple Watch, are giving marketers new sources of data. Here's a look at how that data may transform marketing forever. Read the full article at MarketingProfs

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