Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1469
Posts / Week:3.4
Archived Since:February 23, 2008

Blog Post Archive

What Drives That Crazy Little Thing Called Brand Love

The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. Read the full article at MarketingProfs

Four Mistakes That Marketers Make When They Conduct Surveys

The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data. Read the full article at MarketingProfs

Four Kinds of Periscope Broadcasts You Should Be Creating

If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it. Read the full article at MarketingProfs

Don't Fall for Vanity Metrics When Measuring Social Media ROI

Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read the full article at MarketingProfs

Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace

Major companies are pushing to make virtual reality a part of everyday life. Marketers need to start accommodating for it on smartphones--or risk being left behind. Read the full article at MarketingProfs

Five Examples of How Publishers Have Used UGC to Grow

Today's successful publishers are integrating new ways for readers to contribute content on their site. Doing so helps those companies increase customer loyalty and promote community. Read the full article at MarketingProfs

Intelligent Algorithms May Save Us From Being Overwhelmed by Data

Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms. Read the full article at MarketingProfs

Your Brain on Tools: The Benefits of Sales Enablement Technology

Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain. Read the full article at MarketingProfs

Why You Should Align Your Ads to Your Customers' Activities

Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything. Read the full article at MarketingProfs

What Marketers Need to Know About Data Scientists

Searching for a data scientist for your team? Discover where to find one, what benefits a data scientist brings, and how collaboration between marketers and data scientists can succeed. Read the full article at MarketingProfs

When Your Conference Ends, Let the Content Repurposing Begin

Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content. Read the full article at MarketingProfs

Three Free Promotions That Grab Your Customers' Attention

Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers. Read the full article at MarketingProfs

Five Customer Conversations That Will Always Require Phone Calls

Despite the astounding array of communication technologies, the simple phone call remains a powerful tool for businesses. These five conversations will always necessitate a phone call. Read the full article at MarketingProfs

Five B2C Approaches That B2B Marketers Should Steal

B2B marketers have become so sophisticated that they have begun to embrace the techniques of B2Cs. Take a look at five B2C techniques that B2Bs (and you) should borrow. Read the full article at MarketingProfs

Why You Should Pay More Attention to Marketing Signals

To keep up in today's fast-paced consumer environment, marketers need to measure and analyze signals that are up to the minute, accurate, and in context. Read the full article at MarketingProfs

Four Traits That Turn Your Brand Story From Meh to Marvelous

Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better brand storyteller. Read the full article at MarketingProfs

Why the Customer Experience You Provide Is Your Product

The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth. Read the full article at MarketingProfs

Ad Blocking Isn't the End of the World, Marketers

The deluge of ad-blocking options (particularly on mobile) has myriad marketers in a panic. So, is all that anxiety over ad blocking warranted? Read the full article at MarketingProfs

No More Lurking in the Shadows: What You Need to Know About Shadow IT

Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does. That needs to change. Read the full article at MarketingProfs

Three Big Digital Analytics Mistakes That Marketers Make

Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy. Read the full article at MarketingProfs

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