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Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:2428
Posts / Week:6.7
Archived Since:February 23, 2008

Blog Post Archive

Why Machine Learning Can Help Marketers Connect With Consumers

When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look at how machine learning can help you become a better marketer. Read the full article at MarketingProfs

Five Challenges Facing Marketers Today

Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today. Read the full article at MarketingProfs

The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this terrible (and common) mistake. Read the full article at MarketingProfs

Three Examples of Uberization Done Right

Uberization helps industries circumvent unnecessary bureaucracy and create smoother experiences for customers. The following industries have been uberized and benefited from it. Has yours? Read the full article at MarketingProfs

Beyond Impressions and Reach: Connecting Campaigns to Conversions

Marketers need to focus beyond reach numbers and craft digital marketing and social media campaigns that deliver results. Here are some strategies to help you get started. Read the full article at MarketingProfs

Adopting Google+ Is Easier Than You Think--and Worth It!

Reconsider Google+ and what it can do for you. This interview digs into why MarketingProfs adopted Google+, what the benefits of adoption have been, and how you, too, can use G+ to your advantage. Read the full article at MarketingP...

Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

Focusing on data-driven marketing? Here's why it needs to evolve into insight-driven marketing. Read the full article at MarketingProfs

What Might Customer Service Look Like in 25 Years?

Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like. Read the full article at MarketingProfs

Need Help Pitching Programmatic Buying to Reluctant Clients?

Convincing clients to accept programmatic buying can be difficult, but marketing intelligence tools can help. Make sure those tools have the following features. Read the full article at MarketingProfs

Why Social Media Marketers and Brand Managers Should Care About Employee Advocacy

How can you make your brand's story stand out in today's noisy, always-on, social world? One solution is to harness the power of employee advocacy. Read the full article at MarketingProfs

What the Financial Sector's Renewed Focus on Customer Service Can Teach Marketers

Increasing focus on customer service is causing huge changes in the financial sector. Here's what you can learn about customer retention from banks. Read the full article at MarketingProfs

Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn't)

Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't. Read the full article at MarketingProfs

Why Social Is the New Word-of-Mouth Marketing, and What That Means

If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties. Read the full article at MarketingProfs

In the Internet of Things, Will You Be a Leader or a Follower?

The Internet of Things (IoT) could create up to $6.2 trillion in global value in 10 years, according to a recent study. Here's a look at what IoT is, why it matters, and how to prepare for it today. Read the full article at MarketingProfs

Top Brand Marketers Share What They're Gearing Up for in 2015

Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. Read the full article at MarketingProfs

What Digital Marketers Can Expect in 2015

The following five trends will make a big difference in digital marketing in 2015. Read the full article at MarketingProfs

Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' Instead

Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. Read the full article at MarketingProfs

The Top Three Mobile Marketing Trends to Watch in 2015

We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015. Read the full article at MarketingProfs

Who, How, and Why: Three Keys to Successful Content Marketing

Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. Read the full article at MarketingProfs

The Cost and Hassle of Predictive Lead-Scoring Drift

Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank? Read the full article at MarketingProfs

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