Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1222
Posts / Week:3.3
Archived Since:February 23, 2008

Blog Post Archive

Five Whopping Branding Mistakes You Might Be Making

Don't want to become a breakthrough brand? Make the following branding mistakes and you will definitely avoid success. (Successful markers won't make these mistakes.) Read the full article at MarketingProfs

Four Reasons Video Marketing on Instagram Is So Much Better Than on Vine

Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down. Read the full article at MarketingProfs

Harness the Power of Mobile to Capitalize on Showrooming

You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why. Read the full article at MarketingProfs

Technology Is for Storytelling, Not Just for Looking Trendy

Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. Read the full article at MarketingProfs

These Types of Memories Help Customers Remember You

The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember you. Read the full article at MarketingProfs

Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel--and the bottom line. Read the full article at MarketingPro...

Why You Need an Employer Brand (and How You Can Create One)

How do you create an "employer brand" that employees can easily and willingly communicate? Here are three traits of best-in-class employer brands. Read the full article at MarketingProfs

Google Made Mobile-Friendliness Mandatory--Is Your Website Making the Cut?

On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you. Read the full article at MarketingProfs

Think Like a Publisher and Use These Six Types of Custom Content

The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content. Read the full article at MarketingProfs

Five Reasons Customers Pay More Attention to Influencers Than Your Display Ads

Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why. Read the full article at MarketingProfs

Five Things You Should Never Put on Your Product Packaging (and Five Things You Should)

What's on the outside of a package matters almost as much as what's on the inside. So, here's a look at the do's and don'ts of product packaging. Read the full article at MarketingProfs

What Marketers Can Learn From Ello's Meteoric Rise and Fall

The anti-Facebook social network, Ello, had a meteoric rise in late 2014. Now, just as quickly, Ello is in its death throes. What can marketers learn from its failure? Read the full article at MarketingProfs

Nonprofits, Start Acting and Thinking Like For-Profits

To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them. Read the full article at MarketingProfs

Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics

Predictive analytics brings data science to lead generation and greatly improves on the results. Here's how. Read the full article at MarketingProfs

Impersonal Communication Annoys Your Customers, Use Contextual Personalization Instead

Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization. Read the full article at MarketingProfs

Attention, Interest, Desire, Action: Using AIDA for Social Media

The AIDA model has been associated with traditional marketing for years. But AIDA can boost your social media marketing as well. Read the full article at MarketingProfs

Marketers Need a Better Approach to Campaign Performance Metrics

Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using weighted campaign influence instead. Read the full article at MarketingProfs

Three Elements of a Successful Integrated Mobile Strategy

Just having a mobile strategy isn't enough for today's businesses. You need an integrated strategy that aligns with your overall business growth endeavors. Read the full article at MarketingProfs

Why Your Content Management System Must Be Omnichannel-Ready

As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs. Read the full article at MarketingProfs

Five Campaigns That Demonstrate the Power of Influencer Marketing

When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just that. Read the full article at MarketingPr...

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