Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1480
Posts / Week:3.4
Archived Since:February 23, 2008

Blog Post Archive

Brain-Based Whiteboard Animation Sparks Customer Engagement

Whiteboard animations are highly effective marketing tools for sparking customer engagement and conversion. Here's a look at the science behind whiteboard animation's effectiveness. Read the full article at MarketingProfs

Marketers Can Win the Big Data Game by Playing It Smart

Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together--then deliver exactly what customers want. Read the full article at MarketingProfs

The New Rules of B2B Public Relations

B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. It's gone far beyond impressions and other vanity metrics. Read the full article at MarketingProfs

An Excellent Customer Experience Practically Markets by Itself

A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the best customer experience. Read the full article at MarketingProfs

Five Reasons Predictive Marketing Software Should Be Your New BFF

Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales. Read the full article at MarketingProfs

What Neuroscience Can Teach Us About Marketing

Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us. Read the full article at MarketingProfs

Know When Customer Feedback Matters and When You Should Ignore It

Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky. Read the full article at MarketingProfs

Successful CIOs Are Evolving Into Digital Marketing Heroes

Today's successful CIOs are very different from their predecessors. CIOs now play leading roles in considering, designing, and actualizing effective digital platforms. Read the full article at MarketingProfs

Inbound vs. ABM? That's the Wrong Question

Don't get stuck thinking that ABM is only an outbound strategy of "fishing with a spear." ABM is really a strategic method of both outbound and inbound marketing. Read the full article at MarketingProfs

Secure Your CEO as a Marketing Champion by Focusing on These Four Areas

Value creators know how to achieve positive business results and gain CEO support by doing these four things better than anyone else. Here's a look at each area and why it matters. Read the full article at MarketingProfs

Personalizing Your Marketing? You're Gonna Need Bigger Data

The possibilities that Big Data creates are endless. Using the right tools, you can harness its power to drive revenue by personalizing your marketing. Read the full article at MarketingProfs

Four Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)

When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen the wrong PR agency. Read the full article at MarketingProfs

What Drives That Crazy Little Thing Called Brand Love

The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. Read the full article at MarketingProfs

Four Mistakes That Marketers Make When They Conduct Surveys

The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data. Read the full article at MarketingProfs

Four Kinds of Periscope Broadcasts You Should Be Creating

If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it. Read the full article at MarketingProfs

Don't Fall for Vanity Metrics When Measuring Social Media ROI

Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read the full article at MarketingProfs

Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace

Major companies are pushing to make virtual reality a part of everyday life. Marketers need to start accommodating for it on smartphones--or risk being left behind. Read the full article at MarketingProfs

Five Examples of How Publishers Have Used UGC to Grow

Today's successful publishers are integrating new ways for readers to contribute content on their site. Doing so helps those companies increase customer loyalty and promote community. Read the full article at MarketingProfs

Intelligent Algorithms May Save Us From Being Overwhelmed by Data

Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms. Read the full article at MarketingProfs

Your Brain on Tools: The Benefits of Sales Enablement Technology

Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain. Read the full article at MarketingProfs

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