Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1276
Posts / Week:3.3
Archived Since:February 23, 2008

Blog Post Archive

The Most Common Insights That B2B Marketers Use and Their Drawbacks

The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use. Read the full article at MarketingProfs

Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry

Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. Read the full article at MarketingProfs

What Is Bad Data Costing Your Company?

A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is huge. Read the full article at MarketingProfs

The Hidden Power of IoT Data Can Help You Topple Your Competitors

Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. Read the full article at MarketingProfs

Understanding the Real Value of Your Customer Data

In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth of each. Read the full article at MarketingProfs

Five Classic Traits of Successful Strategies

Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal. Read the full article at MarketingProfs

Can Facebook Win the Video Marketing Battle?

The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they mean for marketers. Read the full article at MarketingProfs

Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)

Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged with users. Read the full article at MarketingProfs

Creating Personas From Your Website Visitors Is a Win-Win for You and Them

To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. Read the full article at MarketingProfs

Marketers, Stop Hesitating and Start Embracing Instagram

Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base. Read the full article at MarketingProfs

Why Brands Should Care About Millennials' Love of Email

Most Millennials prefer emails for staying in contact with companies. Surprised? If so, you may need to change how you reach out to this email-loving generation. Read the full article at MarketingProfs

Four Ways a Cross-Channel Identity Helps Your Bottom Line

Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction. Read the full article at MarketingProfs

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

Myriad marketers want to develop an omnichannel strategy, but they don't measure what's driving the best results. Here's why they should understand attribution recognition. Read the full article at MarketingProfs

Make Your Customers Feel Like You Know Them (Without Being Creepy)

Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty and repeat business, and boost revenue. Read the full article at MarketingProfs

Five Tips to Make Your Content Stand Out From the Crowd

Improve your content's chances of being seen and shared by following these content marketing tips. Read the full article at MarketingProfs

Event Marketing Can Help You Supersize Your Sales

Event marketing offers retailers a chance to achieve new levels of customer engagement, creating buzz and translating it into sales. Read the full article at MarketingProfs

From Browsing Online to Delivery, Product Packaging Matters to E-Commerce Shoppers

Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does. Read the full article at MarketingProfs

Four Tips to Improve Customer Service Using Social Listening

Today's customers tend to vent their frustrations and complaints on social networks. Smart companies use social listening to identify those issues and reach such customers. Read the full article at MarketingProfs

Three Ways Brain Science Can Skyrocket Your Conversion Rates

By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line. Read the full article at MarketingProfs

The Rules of Successful Effective Influencer Marketing

Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing. Read the full article at MarketingProfs

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