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Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:2452
Posts / Week:6.7
Archived Since:February 23, 2008

Blog Post Archive

Is Your Mobile Advertising Focused on Apps? (It Should Be)

The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? Read the full article at MarketingProfs

Five Ways Advanced Consumer Management Is Transforming Marketing

Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. Read the full article at MarketingProfs

Are You Reaching Out to Customers Who've Moved to Your Area?

When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? Read the full article at MarketingProfs

Three Superpowers CMOs Bring to Higher Ed: An Interview With Georgetown's Chris Kormis

Some 35% of universities have a CMO. Here's a look at how CMOs affect the way higher ed approaches marketing. Read the full article at MarketingProfs

Tips for Getting Customers to Share Their Love for Your Brand

Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. Read the full article at MarketingProfs

Businesses Can Profit by Doing Less--but Better

Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less--but doing it better. Read the full article at MarketingProfs

Six Predictions About Big Data and Marketing in 2015

Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015? Read the full article at MarketingProfs

Why Every Person in Your Company Needs to Be Using LinkedIn

Very few companies have effectively implemented a comprehensive LinkedIn branding plan. But those that have are reaping these powerful benefits. Read the full article at MarketingProfs

This Is the Secret to Great B2B Content

Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone of voice right. Read the full article at MarketingProfs

Three New Twitter Updates You Need to Take Advantage of in 2015

Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care. Read the full article at MarketingProfs

Forget Romance: 2015 Valentine's Day Shopping Trends Toward Family and Friends

Roses and expensive dinners are becoming a thing of Valentine's Day past, according to a recent survey. So, what are consumers focusing on instead? Read the full article at MarketingProfs

Four Reasons to Lose a Little Control and Trust Automated Personalization

Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should. Read the full article at MarketingProfs

Is Your Marketing Plagued by the 'Order-Taker' Mentality?

The best marketers find ways to educate customers and get them excited about what they should want. Most marketers, however, fall into an 'order-taker' mentality instead. Read the full article at MarketingProfs

The Who's Who of the Digital Marketing Team

Whether you're building a digital marketing team from scratch or adding to your existing roster, you need to consider which positions are hot and why you may need them. Read the full article at MarketingProfs

Are You Struggling With These Five Data-Related Challenges?

Modern marketers are expected to understand and harness data, even if they haven't been trained for it. Here's a look at data-related challenges marketers face today. Read the full article at MarketingProfs

Five Things to Remember When Planning Your Next B2B Marketing Campaign

Creating a B2B campaign? Be sure to keep these important factors in mind. Read the full article at MarketingProfs

Should You Say Hello or Goodbye to Ello?

Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision. Read the full article at MarketingProfs

Why Smart Data Is So Much More Important Than Big Data

What data is better than Big Data? Smart data. Here's a look at the seven major categories of smart data and why they matter. Read the full article at MarketingProfs

Be Effective by Being Authentic

Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element--authenticity. Read the full article at MarketingProfs

Three Ways Programmatic Media Buying Helps You Target Customers

Use programmatic media buying to better understand and reach your audience. Read the full article at MarketingProfs

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