Blog Profile / Marketing Profs Daily Fix


URL :http://www.mpdailyfix.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:1525
Posts / Week:3.5
Archived Since:February 23, 2008

Blog Post Archive

Mobile-First Marketing Will Keep You Ahead of the Competition

Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors. Read the full article at MarketingProfs

Understanding the Customer Technology Stack 2.0

Marketers are rethinking the tools and platforms used to engage with customers at different stages of the customer journey. Here's a look at how the customer technology stack is changing. Read the full article at MarketingProfs

Five Social Best-Practices and Their Examples From the Food Industry

What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry. Read the full article at MarketingProfs

Following Privacy Laws Doesn't Mean You're Not Still Freaking Out Your Customers

When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally creep out clients. Read the full article at MarketingProfs

Understanding the Hidden Costs of Localization

More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization. Read the full article at MarketingProfs

Why Video Marketing's Popularity Is Great News for Writers

The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos. Read the full article at MarketingProfs

Understanding the Power of Segmentation for Marketing Campaigns

Is it true that the more granular a segmentation is, the more an offer can be tailored to customers' specific needs and wants, resulting in high engagement? We conducted a study to find that out. Read the full article at MarketingPr...

The Benefits of Nurturing a Martech Culture

Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It should be. Read the full article at MarketingPr...

Marketers, Let's Put Key Performance Indicators Into Perspective

Marketers often forget what the real purpose of a KPI is. They may set the wrong KPIs or forget what they are supposed to measure. Read the full article at MarketingProfs

What to Consider Before You Use Personally Identifiable Information

Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy. Read the full article at MarketingProfs

Hot Trends in Marketing Automation You Need to Know

To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends. Read the full article at MarketingProfs

The Biggest Challenges of Measuring Content Marketing ROI

Marketers who have significant offline sales face three challenges when they assess their content marketing ROI. Read the full article at MarketingProfs

One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your Business

Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances. Read the full article at MarketingProfs

Why Marketers Need to Master the 'Here and Now' of Mobile Customer Engagement

Marketers continue to look for ways to connect with local customers through mobile, but many miss an important opportunity: tapping into "here and now" moments of customer engagement. Read the full article at MarketingProfs

The Wild Card in Mobile Ad Performance: Ad Receptivity

Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising. Read the full article at MarketingProfs

Three Reasons for Including Whitepapers in Your Content Strategy

Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why. Read the full article at MarketingProfs

Three Times When You Can Use Cliches in Your Content Fearlessly

Clich├ęs have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience. Read the full article at MarketingProfs

Your Paid Online Lead Generation Tactics Aren't Enough Anymore

Marketers have typically looked to banner ads, social media advertising, and paid search to generate leads. Unfortunately, such tactics are not enough. Read the full article at MarketingProfs

Three Critical B2B Content Constituencies

Want to better understand your audience? Then you need to know these three constituencies and how they consume your content. Read the full article at MarketingProfs

Why Marketers Are Lagging in Their Adoption of New Analytical Tools

More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What?s holding marketers back? Read the full article at MarketingProfs

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