Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:6783
Posts / Week:17.4
Archived Since:February 4, 2009

Blog Post Archive

A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy Infomercial

12 hours agoMarketing / Advertising : AdFreak

We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly. Well, it's definitely mobile friendly, if the vertical panels are any evidence. read more

Lee Clow Celebrates Media Arts Lab's 10th Birthday by Getting His First Tattoo

12 hours agoMarketing / Advertising : AdFreak

In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent. A new video shows the industry icon getting inked by well-known tattoo artist Scott Campbell, to mark the 10th anniversary of TBWA\Media Arts Lab, the Omnicom agency's dedicated Apple wing. read more

Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First

17 hours agoMarketing / Advertising : AdFreak

Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign...Show More Summary

No Walls, No Ceiling: This Hotel Has a Pretty Good View of the Alps

18 hours agoMarketing / Advertising : AdFreak

Swiss conceptual artists Frank and Patrick Riklin can add "hotelier" to their respective CVs now, as they've created an "open air hotel" above the Swiss Alps. Called the Null Stern, it's really just a double bed, a tile floor, two end tables and two lamps, with no walls or ceiling protecting occupants from the surrounding wilderness. Show More Summary

Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves

22 hours agoMarketing / Advertising : AdFreak

Why did the snail cross the road? To go shoot the curl, of course. This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as a source of great inspiration—namely,...Show More Summary

Ken Griffey Jr. Gets a Lovely Tribute Ad From Mariners and Their Longtime Agency

There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of home runs—and countless moments of inspiration...Show More Summary

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you...Show More Summary

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but the stakes are higher when you're transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all. read more

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ?Nipping this problem in the bud, Target's back-to-school campaign puts the kids...Show More Summary

This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans specifically have changed their habits...Show More Summary

A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue

If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points. But why? Reddit karma is just an imaginary number with no real value....Show More Summary

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend

Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Show More Summary

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands... and the ravages of nature. read more

For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years. read more

Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse

Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to...Show More Summary

Laura Ingraham's Awkward Salute/Wave at the RNC Becomes a Viral Moment for Giphy

Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own. read more

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency Ketchum, the packaged clothing marketer treats shoppers to a new...Show More Summary

David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures. Ortiz, who's already founded Big Papi's Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. Show More Summary

Check Out Sonos' First Storefront, a Glowing Shrine to Music and Home Acoustics

For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes. The acoustics of a physical space have a huge effect on music being played in it, a fact that, while unsurprising, is often overlooked. Show More Summary

Two Men, and One Cocaine Bear, Just Made Kentucky's Strangest Local Ad Ever

Cocaine Bear wants you to visit the Kentucky for Kentucky Fun Mall. Lumber on down, y'all! Or at the very least, check out the 175-pound stuffed creature (aka, Pablo EscoBear)—which perished 31 years ago after ingesting 40 kilos of cocaine that fell from a plane in a botched smuggling operation—in the goofy TV commercial below. read more

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