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Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7935
Posts / Week:25.4
Archived Since:February 4, 2009

Blog Post Archive

Totino's Beat Everyone to This Year's Super Bowl by Live-Tweeting It a Day Early

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo's lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they've already lost. That's because whackadoodle snack brand Totino's Pizza, already well known for its absurd antics, live-tweeted the Super Bowl last night. Show More Summary

This Ridiculous and Charming Super Bowl ad for Avocados Explains a Lot About the World

If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some... wheat? That's the question posed in Sunday's oddly amusing Super Bowl ad for Avocados From Mexico. Show More Summary

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined Super Bowl lineup, too. Following a teaser earlier in the week that suggested customers would soon...Show More Summary

Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday

These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during NBC's Super Bowl pregame coverage in his long-running role as spokesman for the online travel site. Show More Summary

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with help from fiancée Kiana Kim. See the ad, which promotes the brand's Relaxed Fit footwear, below. Show More Summary

Watch This Video and Learn How to Turn Your Child Into the Next Social Media Superstar

If you're a parent trying to make sense of this social-media-soaked world, you might feel a little bit lost and intimidated—not quite clear on how you can turn your child into an Internet phenom. Well, according to this video promoting a (fictional) service called The Social Influence, that won't be a problem. Show More Summary

This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito

In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone. The message is anything but subtle: Order via GrubHub's mobile app or risk bodily harm. Show More Summary

Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients

Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level. At least, that's the premise of a video Geometry Global Paris made as an uncomfortably literal love note to marketers, celebrating the New Year. Show More Summary

Can This Simple Card Game Tell You Exactly What Kind of Brand You Are?

Having trouble defining the essence of a brand? There might just be a simple tool that could help you brainstorm ideas, narrow down your strategy and filter out all the cluttery jargon. Introducing The Brand Deck, a simple card game that can help you define your brand's personality. Show More Summary

Snickers' Brady Bunch Ad Is Here, and It's One of the Funniest Super Bowl Spots Ever

Here's the story, of a man named Danny. Danny Trejo, that is, and he just might win the Super Bowl. Snickers just released its full 30-second Brady Bunch-themed Super Bowl spot from BBDO New York, and it doesn't disappoint. As expected, it features the "You're not you when you're hungry" joke format, and matches Mr. Show More Summary

Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing and psyching herself up are intercut with footage of adult fighters in the ring. Show More Summary

CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker'

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it. Crispin Porter + Bogusky's staffers in Stockholm, Sweden, are subjecting themselves to the musical whims of Twitter users this week, in a self-promotional campaign titled Subservient Speaker. Show More Summary

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in. The greeting-card company is gay friendly—it's been making gay marriage cards since 2008. Show More Summary

You Made an Amazing Super Bowl Ad. Now What? Creatives Talk About the Monday After

Getting a commercial on the Super Bowl is a career milestone for any advertising creative. And so, after their spot airs, the feeling of joy and fulfillment must be pretty intense—buoyed surely by the endless calls of congratulations from friends and family. Show More Summary

Pet Foundation's Kitten Bowl Ad Is Soooo Cute, and … Oh God No, Wait, Seriously?

A good way to succeed on Super Bowl Sunday is to put a bunch of animals in your ad, though as GoDaddy learned, you have be careful with your message. Director Sam Nicholson (the visual effects wizard for AMC's The Walking Dead) and Stargate...Show More Summary

Budweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning Twice

Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl, they couldn't resist going back to the well for another look at the "Best Buds"—the Clydesdales and their favorite golden Lab. Show More Summary

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick Offerman singing gloriously about Nascar. It's a match made in heaven,...Show More Summary

Speedo Gets Deep in a New Campaign That Includes This 91-Year-Old Swimmer

Speedo delivers a bit of a surprise package in its latest advertising. Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand's "Fueled by Water" campaign, which focuses on the joy and freedom people experience by participating in aquatic activities. Show More Summary

Stella Artois and Matt Damon Want You to Buy a Lady a Drink, but Not Like That

When you think of buying a lady a Stella, you think of handing a chalice to a hot Italian woman who lives in the 1060s. But what if instead you were buying five years of clean water for a woman in the developing world? Stella Artois has teamed up with Matt Damon's Water.org to tell the stories of women around the world who collect water. Show More Summary

Giant Polar Bear on the Loose That Frightened London Today Turns Out to Be an Ad

New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around. The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. Show More Summary

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