Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:8140
Posts / Week:25.4
Archived Since:February 4, 2009

Blog Post Archive

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker: a container for a single banana, which you can absolutely purchase on the Groupon site. Fans are going wild with the clever commentary about the product. Show More Summary

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for nearly a quarter century. Show More Summary

Watch a Calligrapher Perfectly Draw Famous Logos From Scratch With Pen and Ink

Remember when you were in middle school and you would doodle the logo of your favorite band on your Trapper Keeper? The Led Zeppelin logo, or Tupac's face, or the Grateful Dead bears? You'd feel like a badass when came even remotely close to the original. Show More Summary

Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they share the road—and beyond advertising, into product development....Show More Summary

This Art Director Beautifully Redesigns Homeless People's Signs

America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is trying to address through a project called The Urban Type Experiment. Show More Summary

Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands. Show More Summary

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first-ever campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days. Show More Summary

Jaguar Attempts an Insane High-Wire Crossing of the River Thames

Did Jaguar's high-wire stunt above the River Thames in London make a big splash? You'll have to watch and find out. Suspended about 60 meters above the murky depths at Canary Wharf, Jim Dowdall, a veteran Hollywood stunt coordinator,...Show More Summary

Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to Australia

Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country. The creator of The Office and Extras, who's done Netflix ads...Show More Summary

Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios

In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the architect of apartheid; Wile E. Coyote and Road Runner; Al Capone and J. Show More Summary

Here's What Happens When Stoners Try Actual Coffee at an Amsterdam Coffee Shop

Amsterdam is known for its famous "coffee shops," but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee as well. But it can't avoid the pervasive influence of that other mind-altering substance entirely. Show More Summary

OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical Illusions

OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever filmed. Though of course, this being OK Go, it's far from typical. Show More Summary

Pets Are Exciting Multi-use Tools in These Fantastic Infomercials for an Animal Shelter

Cats aren't just great alarm clocks. They're also excellent sleeping masks. Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk exciting new multi-purpose products for your home—"Pet Cat" and "Pet Dog." Dogs are surprisingly efficient vacuum cleaners and capable concierges. Show More Summary

McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection of merchandise for those who want something a little more meaty than what Martha Stewart can deliver. Show More Summary

This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too

Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. Show More Summary

For the Right Price, These Two Guys Will Add a Penis to Your Competitor's Logo

Ever wonder how the BP logo would look if its sunflower petals were replaced by penises? What if a phallus stood in for the "I" in AIG, or the slanted stripes of Adidas' emblem morphed into dicks? Do you imagine giving Airbnb's heady logo the shaft? If such thoughts keep you up at night, you might want to check out Penised.com. Show More Summary

Can an Ad Campaign Get Egyptian Men to Speak the Names of Their Mothers?

Stripping away someone's name goes a long toward dehumanizing that person. UN Women and Impact BBDO Dubai poignantly drive home that point in a two-minute film that was timed for Mother's Day in the Middle East on March 21. "Give Mom Back Her Name" shows on-the-street interviews with various Egyptian men. Show More Summary

Spanish Soccer Magazine's Ludicrous Loop Ads Put Dancing in Terms Men Can Understand

Good news, soccer-obssesed dudes — it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film editor. A set of ads from Spanish soccer magazine Libero takes on the idea that...Show More Summary

A Bespectacled Teddy Bear Escapes to Outer Space in This Cheeky Ad for Cheap Glasses

An airborne teddy bear really rises to the occasion in this space-grazing British spot for Specsavers. The commercial, aptly titled "Stratosphere," is about all of the fantastical, flighty ways that the young (or maybe the young-at-heart) might lose their glasses. Show More Summary

Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA

Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all to show that the moment you begin typing, you can no longer fully concentrate on the road. Show More Summary

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