Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7892
Posts / Week:16.9
Archived Since:February 4, 2009

Blog Post Archive

Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

13 hours agoMarketing / Advertising : AdFreak

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week's National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short...

Flicks: Facebook’s New Way of Measuring Time

17 hours agoMarketing / Advertising : AdFreak

Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are...

Hulu Will Return to the Super Bowl for the Second Straight Year

18 hours agoMarketing / Advertising : AdFreak

A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year. The streaming service confirmed its return to the Big Game, but for...

Translation Names New Chief Strategy Officer and New Head of Talent

19 hours agoMarketing / Advertising : AdFreak

Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team's home arena, the Prudential Center. The shop also hired Britta...

Tumblr: Here’s How to Change Your Username in the Mobile App

19 hours agoMarketing / Advertising : AdFreak

Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr's website. Our guide will show you how this feature works. Note: These screenshots were captured in the Tumblr app on iOS. Step 1: Tap the account icon in the bottom-right corner...

Twitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi

20 hours agoMarketing / Advertising : AdFreak

Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto's "deep understanding of technology, consumer and financial businesses." "I'm grateful to the SoFi board for this extraordinary opportunity to lead one of the most important new...

How Brands From Subway to Maserati Are Using Instagram Effectively

20 hours agoMarketing / Advertising : AdFreak

The fact that the word "porn" is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you've ever been on the slow carb diet, for example, you may partake in a little...

4 Ways to Apply Data Science to Social Media Marketing in 2018

22 hours agoMarketing / Advertising : AdFreak

Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particularly for social media marketing, data science promises a lot. From advanced analysis of social media activity...

Why Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting the Industry

22 hours agoMarketing / Advertising : AdFreak

"First name Stephen, last name Curry/He came into my life and now everything is less blurry." Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm. Brita, a Clorox Company brand, had little choice but to let it become...

WPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops

22 hours agoMarketing / Advertising : AdFreak

WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP's Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a...

M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super Bowl Spot

Danny DeVito will star in M&M's 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M's is returning to the game after three years away. BBDO in New York is behind...

Amazon Go Has the Potential to Change How Customers Think About Automation

Amazon Go, a convenience store where there's no need to stand in a checkout line, sounds like something out of a millennial dream. But it's now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected. And while retailers and grocers don't need to start panicking, one industry...

Rupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content

News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its platform, then it should pay publishers a carriage...

The Cast of Stranger Things Owned the SAG Awards Red Carpet on Twitter

Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five most-tweeted-about celebrities from the red carpet were all from the science-fiction and horror series: Millie Bobby Brown Sadie Sink Dacre Montgomery Gaten Matarazzo Caleb...

Facebook Inked a Big-Time Esports Livestreaming Pact With ESL

Esports giant ESL announced an agreement to bring two of its top competitions--the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL One Dota 2 and CS:GO circuit--exclusively to Facebook. The competitions will be streamed exclusively via Facebook Live in English and Portuguese, and ESL said other languages...

How This Agency Made Netflix’s Eerie Booth for Altered Carbon the Breakout Star at CES

Netflix's bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake vandalism of its event booth. Psychasec was billed as a radical new technology that...

Google’s Art Selfies Are Fun but Stir Up Potential Privacy Concerns

Leave it to Google to come up with the first viral app of 2018. The search giant's Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google's database, has already seen more than 30 million downloads, according to the company. While most of the internet...

Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How

When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they're not entirely sure how, according to a new study from brand experience shop AgencyEA. "All they know is they want tech at their events, but they don't necessarily...

The AFC Championship on CBS Delivers Goliath-Like Ratings

Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game, sending the franchise to its 10th Super Bowl appearance. The broadcast delivered Goliath-like ratings for CBS. According to Nielsen, the CBS Sports broadcast...

Avocado Selfie Emojis Are Almost a Thing, Thanks to Avocados From Mexico’s Super Bowl Digital Push

For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this year will be no different. Avocados From Mexico has already announced it will return to the Big Game for a fourth consecutive appearance,...

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