Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7479
Posts / Week:17.1
Archived Since:February 4, 2009

Blog Post Archive

Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand

This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the...

Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once

Five full days of Ramadan remain. For those unfamiliar with the Islamic holy month--or its Catholic cousin, Lent--it's a period of fasting and cleansing that dramatically impacts Middle East and North African (MENA) markets. As long as the sun is up, practicians neither eat nor drink. Businesses open late and close early in recognition of...

Leiomy Maldonado Dances Up a Storm in High-Energy Ad for Kimpton Hotels

If you somehow missed out on a dance move called the Leiomy Lolly (still stuck doing the Dougie?), here's your chance to catch up. Hint: hair flips. Lots and lots of hair flips. And there's no better way to learn than from the master, Leiomy Maldonado, who stars in a new campaign for Kimpton boutique...

Fanta’s Clever New Bottle Looks Fresh Squeezed, and Was Brutal to Design

There is more pressure in a bottle holding carbonated beverage than in a car tire. Thus, symmetry in the bottle is incredibly important. If the bottle becomes even slightly off kilter, sections will pop out or deform--rendering the design useless. Fanta and its parent company, Coca-Cola, found this out pretty quickly when the designers at...

Arby’s Made a Totally Useless Chatbot to Make Fun of the Domino’s Tracker

Everyone raves about Domino's technology, but Arby's isn't having it. The fast-food chain has expanded into offering Pizza Sliders, which are basically pizza (pepperoni, provolone cheese, genoa salami and roasted garlic marinara) on a roll. And because pizza companies are so good at cutting-edge tech, Arby's decided to create a Pizza Slider chatbot to help...

These Special Surfboard Fins Protect the Shark, Not the Surfer, in the Event of an Attack

Seeing videos of surfers getting attacked by sharks freaks us out. And that fear can mount to hysteria. When a shark attack happens, it often leads to crazed hunting to reassure the public and the surfer's family, at the expense of the ocean's fragile ecosystem. "It's their domain," says Hawaiian surfer and shark attack survivor...

See the Charming Student-Made Vespa Ad That Won Best of Show at the National Addys

Craft takes time. And in the case of BYU Adlab's award-winning Vespa spot "Ride to Fly," it took about 10 times longer than the students expected. "We wanted to get it right. And to see it come to life was so motivating," art director Taylor Dahl told the university's BYU News portal. This past weekend,...

This Magazine Ad for Insecticide Kills Bugs the Old-Fashioned Way

This ad really hits you over the head with its message, especially if you're a mosquito. A few months back, to introduce Mat Inset insecticide, WMcCann in Brazil created an insert for select issues of Veja magazine. "Discover two ways to kill insects," the copy says. "Both are fragrance-free." Readers were encouraged to remove the...

Havas Lists Its ‘Most Interesting Man’ Awards in Full-Page Ad Saying Farewell to Dos Equis

Last week, Dos Equis made an unexpected decision to shift its creative account from Havas Worldwide to Droga5 without a review. Exciting news for Droga5. Not so much for Havas. Havas apparently isn't too down about it, though, and is ready for its next big adventure. As a send-off to its longtime client--Havas first started...

Smirnoff Pours Some A+ Snark on Trump With Ad About Its ‘Ties to Russia’

Here's one way for a vodka brand to get people buzzing. Smirnoff, a vodka brand with a long and rather complicated history with its founders' home country of Russia, sparked widespread social media chatter over the weekend with an outdoor ad campaign mocking the Trump administrations's ongoing scandals involving alleged collusion with Vladamir Putin's regime....

All the Feels: How the Trailers for This Summer’s Movies Break Down Emotionally

Advertising is meant to be emotional. We're supposed to feel the journey of that older woman struggling with arthritis when all she wants is to go outside and play wiffle ball with her grandson. We're supposed to invest deeply in the story of the man who struggles to find just the right kind of paint...

These Great Outdoor Ads for Secret Life of Pets Finally Get the Praise They Deserve

The Secret Life of Pets inspired lots of great marketing worldwide when it was released last summer, including the amusing bungee-jumping GoPro ad we wrote about. But this U.K. out-of-home campaign for the Universal Pictures release went above and beyond. Many of the digital boards were framed as windows, with the pets jumping up and...

A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember

We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama's title character. The first half of the spot is menacing, as actor...

See the Quietly Lovely Norwegian Ad That Has 120 Million Views in a Week

We've heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway. "The Lunchbox" opens on a familiar scene of schoolchildren eating lunch. But one boy's lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain...

Airbnb Made a Simply Brilliant Product to Protest Australia’s Lack of Marriage Equality

Some design projects are so amazingly simple and on point, you wonder why no one thought of them earlier. Case in point in this Airbnb campaign, in which the hospitality brand is protesting the ongoing lack of marriage equality in Australia--by marketing a ring that's incomplete. The gap in the ring, of course, represents the...

The Lovely Story of a Scandinavian Agency That Gave Its Logo to a Romanian Car Wash

When agency JCP Nordic updated its brand identity and visual profile after 19 years, it realized it had a lot of old, outdated swag that would just go to waste, including sweaters, hats, notebooks, signage and even a branded car. So instead of doing away with it all, it ran a clever campaign offering the...

Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers

Here's one of the coolest airline campaigns you'll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take a selfie for their dating...

Why This Agency Just Demoted All Its Employees and Made Them Interns

There's going to be a whole lot of coffee-getting going on at Minneapolis agency Solve this summer. That is, if they can figure out who to give the coffee to. Solve, which always gets creative with its internship programs, has decided not to enlist undergrads this year. Instead, it's mock-demoting everyone on staff to intern...

Equinox Extends LGBTQA from A to Z With a New Alphabet for Pride Month

It's Pride Month! And every year, around this time, a certain kind of pundit hops on a soapbox to complain about how the term "LGBTQA" just keeps getting longer, and isn't that just ludicrous? Actually, it isn't. In fact, it's not nearly long enough. And a campaign from Wieden + Kennedy New York highlights why....

What Is the Canadian Dream? Chevrolet Hits the Road to Find Out

In America, we're stuck with the nightmare of Donald Trump. Meanwhile, our neighbors to the north are apparently living some kind of beautiful, utopian dream. It's called the "Canadian Dream," according to a heartfelt new Chevrolet campaign from Commonwealth//McCann, which positions as the automobile as perfect for a vastly diverse yet inclusive nation. Teasers began...

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