Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7652
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Archived Since:February 4, 2009

Blog Post Archive

Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture

Bud Light is expressly trying to generate cultural buzz with its new "Famous Among Friends" campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day--the Patriots-Falcons NFL game...

The Makers of the ‘Bite Size Horror’ Ads Tell Us All About Their Wonderfully Spooky Creations

Halloween advertising has been a treat this year, thanks to Fox Digital Studio and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute "Bite Size Horror" films that have been airing on Fox TV networks. The series has included four films-- "Floor 9.5" for Skittles, "The Road" for M&Ms, "The Replacement"...

Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around

Ad retargeting is more trick than treat, right? Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween "Banner Ad Curse" campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their "Printable Costumes" in 2015 and last year's "First World...

Kansas City’s Mayor Reviewed Scores of Amazon Products in Sneaky Pitch for Company’s HQ2

Sly James, the mayor of Kansas City, Mo., is courting Amazon's much-coveted second headquarters in a highly tailored medium--the site's own product reviews section, where he's been leaving 5-star reviews for scores of items his office recently purchased. Inside those reviews, he's snuck some talking points for Kansas City itself. "10/10 would recommend this horse...

These 6 Short Films, All Shot on LG’s V30 Phone, Premiered at the New York Film Festival

In Hollywood, when something's a hit, there's usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using only the V30. The resulting...

Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On

What if a real-life commercial looked, sounded and felt like an SNL skit? It's happened before, both purposely and accidentally, and it's happening now in the U.K. with a new Bud Light ad. The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad tropes with a musical number...

Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves

The world's top sports stars are visually phenomenal, so their ads should be, too. Nike has always embodied this belief, with the best example being 2008's "Take It to the Next Level" soccer spot directed by Guy Ritchie, still one of the most visually stunning commercials ever made. Nike's latest spot, heralding the new NBA...

LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba

LeBron James is ready to get back to work. Actually, he's been ready since his Cleveland Cavaliers lost the NBA title to the Golden State Warriors in June. Tonight, he's back on the court. To celebrate the four-time league MVP and three-time champion's return, Nike Basketball unleashed a 60-second spot from Portland, Ore., creative shop...

A Pair of Irish Whiskeys Come to America With Evocative Ads Full of History and Heritage

There once was an underdog chestnut colt that ran in a prestigious stakes race in Ireland and won despite 100-to-1 odds. The horse is immortalized on the label of the single-malt whiskey that bears its name, The Tyrconnell, and a doppelg?nger stars in a mini-movie for the heritage brand that lays a lilting Irish brogue...

These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years

Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films--which have been running in their entirety during commercial breaks....

Axe Made a Product Scent Called Leather + Cookies, and Has a Weird Ad to Match

Way back in the 1970s, a team at Ogilvy came up with the timeless phrase "Two great tastes that taste great together." That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese's cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including...

Watch Two NFL Players Melt Down While Trying to Eat Paqui’s Hellishly Spicy Chips

It's been a while since we've heard anything about the NFL that didn't involve concussions, criminal behavior or angry tweets from the president. In fact, this video of Travis Kelce and Greg Olsen challenging each other to eat one of Paqui's hellishly spicy Carolina Reaper Madness chips is probably the most positive media coverage we've...

Tile’s First Major Ad Campaign Tells the Epic Story of a Beloved Lost Panda

If your beloved anthropomorphic plush panda bear ever goes missing, don't sweat it. Tile's got you covered. In "Lost Panda," a moody two-minute tear-jerker by Deutsch and Smuggler director Mark Molloy, the titular toy, named Ernie, treks far and wide in search of his owner, a little girl who's bereft without her fuzzy friend. Can...

LA Metro Got Some Crazy Ads From the Maker of Halo Top’s Robot Spot

Mike Diva is going mainstream. The YouTube director, known in part for his insane fake Japanese commercials (including a famous Donald Trump ad spoof made during last year's election), is getting some plum real ad gigs lately. He got lots of attention for his entertainingly dystopian robot spot for Halo Top ice cream. And now...

Nike’s Striking Ad With Rex Tso, the Unbeaten Hong Kong Boxer, Isn’t About Winning

Some of our favorite sports ads aren't so much about winning as gritting your teeth against adversity. Nike has always been especially talented at driving this point home. Renowned Hong Kong boxer Rex Tso appeared in one such ad--ironically just before notching his 22nd win in an Oct. 7 fight. In it, Tso is violently...

Jean Paul Gaultier Designed Some 10€ Coins, Including One With the Eiffel Tower in a Corset

Remember the '90s, when the 50 State Quarters program was enacted and every transaction became an opportunity to exchange the glorious crags of Colorado for a fat Georgia peach? Those years before Pok?mon Go were fun. Anyway, Monnaie de Paris--France's equivalent of the U.S. Mint--has released a limited-edition series of silver 10EUR pieces (about $11.78),...

This Appliance Brand Squeezed Turkey’s Famously Long Soap Operas Into 6-Second YouTube Ads

Turkish soap operas are a cultural powerhouse... and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023. And while adaptations for Western markets are in the works, it's likely actual Western viewers...

Does Anyone Know What’s Going On in Giphy’s 90-Second Ad for Its Stickers?

Envision a kitchen-sink blitz of 1980s and '90s television references squeezed through a whimsically batshit, anything-goes sieve, then molded into a trip down a channel-surfing rabbit hole, and you have Giphy's new advertising campaign. A 90-second centerpiece spot strings together a series of breakout 6-second bits, and other vignettes, in an effort to promote the...

These Striking Ads Juxtapose Olympic Heroics With Refugees’ Struggle to Survive

Some news both excites and terrifies communities. One such example is winning the bid to host the 2024 Olympics, as Paris learned it did last month. Such an honor is a mixed blessing, but that's hardly France's biggest problem right now. In case anybody forgot, we still have a refugee crisis on our hands. To...

The Makers of Assassin’s Creed Are Using A.I. to Unlock the Hieroglyphics of Ancient Egypt

We love it when a brand uses its own tools and interests to make a bigger impact on the culture. That's what Ubisoft's research arm is doing with The Hieroglyphics Initiative. Inspired by its work with Egyptologists for the video game Assassin's Creed: Origins--which takes place in Cleopatra's ancient Egypt--the project was born when the...

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