Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:5551
Posts / Week:16.6
Archived Since:February 4, 2009

Blog Post Archive

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers

15 hours agoMarketing / Advertising : AdFreak

Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that helped burnish both dancer and brand. Show More Summary

Designer Shows Off His Big Talent in the World's Smallest Portfolio

Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall. Show More Summary

This Remarkable Ad Shows Just How Science Can Improve Real People's Lives

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people's lives in significant ways. Show More Summary

Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?

Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more than Walmart, decided to change its logo font, opting for a custom font designed in-house, according to Mashable. Show More Summary

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

A super-fast sneaker deserves a super-fast commercial, and Wieden + Kennedy delivers one here for the Nike Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—directed by Neal Brennan, co-creator...Show More Summary

Norwegians Object to Giant Penis Squirting Them With Confetti in PSA Stunt

Believe it or not, there are a few situations where dressing up as a giant penis and spraying people with confetti is inappropriate. Promoting condom use on behalf of a sex education charity is one of those situations, according to thirtysomething Norwegians. Show More Summary

Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad

Here's a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids being themselves, namely by describing wonderful places or things they'd like to visit, but are also impossible … or so they think. Show More Summary

Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?

McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life. Or so claims a new U.K. ad from Leo Burnett London. The burger chain plays matchmaker, featuring a couple with basically no chemistry on what appears to be a first date. Show More Summary

Gay Marriage Opponents Act Like an Oppressed Minority in Despicable New Ad

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overlystylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they're (spoiler alert!) against it. Show More Summary

Chance, the Wheelchair Bound Dog, Will Inspire You to Tears in This Kleenex Ad

With over 23 million Facebook video views in less than a week, this new ad from Kleenex is helping to make sure that the Kimberly-Clark brand's plot to keep America crying into its tissues is going deviously well. The latest video in...Show More Summary

This Faucet Brand Just Set a World Record for Most People Showering Together

Getting covered in mud is a big part of obstacle races like Warrior Dash. So, faucet company Delta set up a giant product demonstration after Saturday's event in Indiana—and claimed the Guinness World Record for most people showering simultaneously. Show More Summary

How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

"It is your last night in Cannes. Make it more comfortable." That's the message, printed on the pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet during the festival's final hours. The stunt...Show More Summary

This Clever Browsing Tool Lets You Replace Banner Ads With Images You Actually Like

A new company is hoping to put an end to obnoxious banner ads by letting viewers choose images they want to see instead. But ultimately, you'll have to pay for the privilege. Adieu, a browser extension that aims to outbid brand marketers...Show More Summary

These Luxury Hotel Ads Use Instagram Shots Instead of Professional Photos

Catch New York combed through social media for guest photos taken at Loews Hotels and Resorts and integrated the candid, unsolicited images into the chain's new "Travel for Real" ad campaign. Mostly quiet, mildly quirky moments abound. Show More Summary

Here's The Story Behind My Photo of Two People Having Sex on Cannes' Red Carpet

CANNES, France—Around 4:30 a.m. local time Tuesday, I tweeted a photo of two people going at it on one of advertising's most iconic destinations: the Cannes Lions red carpet. Then I went to bed. By the time I got up for the rest of the day's events, the tweet was already getting some attention. Show More Summary

Want to Look 20 Years Older Than You Are? This Amazing Product Can Make It Happen

Yesterday we saw a skin cream specially designed to give you wrinkles. In that same vein, check out the spot below for "The Wrinkler," a product that will help you look 20-30 years older than you actually are, without the hassle and expense of moving to Arizona and letting the sun bake you into a husk. Show More Summary

Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?

We may be nearing peak emoji, as Chevrolet has become the latest brand to play around with the familiar icons—writing a press release almost entirely in emojis to announce something (who knows what?) about the Chevy Cruze. The automaker...Show More Summary

Skittles Is Auctioning Off Custom-Made Prizes, and You Bid With Facebook Likes

"Bidding stands at 20 Facebook likes.... Who'll give me 21? Going once, going twice... sold for 20 likes to the man with his face buried in a bag of Skittles!" It's true: the Mars candy brand, via BBDO Toronto, is hosting an online auction in which Facebook likes are the currency. Show More Summary

Loverboy Frontman Recants 'Working for the Weekend' in This Throwback Job Hunting Ad

If you were wondering what the frontman of '80s Canadian rock back Loverboy is up to these days, the answer is second guessing the lyrics to "Working for the Weekend" in an ad for job listings site Indeed.com. Mike Reno anchors the commercial—from...Show More Summary

Heinz Is Very Sorry for Ketchup Bottle's QR Code That Led to a Porn Site

As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part of a Heinz contest which let consumers design their own labels. Show More Summary

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