Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7360
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Archived Since:February 4, 2009

Blog Post Archive

Forget DIY. French Yellow Pages Makes a Good Case for Pros in ‘Don’t Do It Yourself’ Ads

16 hours agoMarketing / Advertising : AdFreak

We're in maker culture now. And in maker culture, where there's a YouTube video for pretty much any activity you want to take on, you can do almost anything on your own if you put your mind to it. (Like cutting your own bangs, using a YouTube tutorial and some old barber scissors found in...

This Pop Singer’s New Music Video Is Actually a Powerful Message About Domestic Violence

Let's talk about flowers. Flowers are living things that, to thrive, generally require a few nice things--fertile soil, sunshine, water, a friendly community of bees or other pollinators to move things along. Not all flowers are attractive and lovely, though. The corpse flower, for example, smells like rotting flesh, the better to attract its own...

Planning on Having a St. Patrick’s Day Hangover? These Ads Show How to Quickly Recover

Whether you're Irish or not, pub crawls and green beer for everybody! A new campaign from Blowfish, a hangover cure, isn't encouraging anyone to overindulge today on St. Patrick's Day, or during the full weekend of Celtic-inspired celebrations that will likely follow. (Boston's famous parade is Sunday.) But if you do tie one on, there's...

W+K’s Easter Egg Hunt for Milka Chocolate Is Hunger Games but With a Soft, Gooey Middle

While we're on the subject of the modern merits of literature, Milka has released its first cross-European Easter campaign, "All for One," a name inspired by The Three Musketeers. Created by Wieden + Kennedy Amsterdam, the ad features a trio of kids engaged in one of the funnest and most vicious activities of childhood--the annual...

This Airline Partnered With Uber to Turn an Ordinary Taxi Ride Into a Flight Abroad

Wake up, go to work, come home. Wake up, go to work, come home. It's an invariable grind that's almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape. But what if getting away for...

YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos

A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website "Poison Depot" before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree. Each story is told in just six seconds of...

Tituss Burgess and Sasquatch Hit the Sauna for R&B Duet in Latest From Jack Link’s Beef Jerky

Jack Link's, makers of Squatch beef jerky (as well as the suggestively named Hot Squatch), premiered their first-ever music video on Funny or Die, because I guess that's what that website does now. Starring Broadway and Unbreakable Kimmy Schmidt star Tituss Burgess, the video, created with help from Carmichael Lynch, is called "Coolin' Down With...

In New Ads, Ohio Lottery Winners Feel Like a Million Bucks Even After Winning a Lot Less

Sometimes, winning as little as $50 can make you feel like a million bucks. And that's a good thing, because the odds of scratching an Ohio Lottery instant game ticket and finding a seven-figure payout are mighty slim indeed. Most of us, however, would get a real boost from a five-, four-, three- or even...

This Souped-Up 3-Wheel Motorcycle Comes Out Cursing in Its First Big Ad

Let's be perfectly clear about the target demo for this UFO-looking, three-wheeled exotic open-air roadster: If you do currently or have ever ridden a Segway, this vehicle is most definitely not for you. If, on the other hand, you're a risk-taking adrenaline junkie with mad money to spend on a powerful toy, Polaris Industries has...

This Bookstore’s Clickbait Headlines on Facebook Are Actually the Plots of Classic Novels

Does the end ever justify a means like clickbait? That's debatable. But a new contender in the discussion is Dallas bookstore The Wild Detectives, which is using what it wryly calls "Litbait"... to trick people into reading classic, copyright-free novels. Facebook posts featured witty teases like "British guy dies after selfie gone wrong" (The...

JWT Amsterdam’s Chef and Photographer Made a Delicious Menu. And Then Wore It

J. Walter Thompson Amsterdam reportedly has a pretty top-notch cafeteria. And now the agency is taking its passion for food to a somewhat disquieting new level. Robbie Postma, the agency's chef (yes, they have a chef), and Robert Harrison, a visual designer who loves photography, just completed a project called MENU, in which they sourced...

Sherwin-Williams Color Chips Come Alive as Leopards, Giraffes and Flamingos in Artful Ad

In the latest installment of its "Color Chips" campaign, Sherwin-Williams creates a captivating African jungle teeming with bright, bountiful, beastly life. All told, it took nearly 30,000 paint chips, along with 24 production artists working a total of 5,600 hours, to bring this majestic menagerie to life for 30 seconds: "We know people aren't inspired...

Swedes Are Asked to Call ‘The Syrian Number’ in Sobering Spinoff of ‘The Swedish Number’

A new Swedish campaign raises awareness about the ongoing conflict in Syria by creating "The Syrian Number," a spinoff of last year's "The Swedish Number," a tourism campaign that invited people abroad to call and chat with a random Swede. The new campaign, by Unicef and MDC Partners agency Forsman and Bodenfors, urges citizens of...

This Grocery Store’s Sweet Love Story Is a Lot More Than Boy Meets Girl

Ah, young love. In "#lamourlamour," French grocery store Intermarch? spins out a wordless three-minute yarn about a guy who, while in line with friends at a checkout counter, falls hopelessly in love with the cashier. Created by agency Romance and director Katia Lewkowicz, the ad is shot like a Jean Truffaut film and set to...

50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them

It was a compelling idea, even if the client wan't convinced at the time. Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand's ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that...

A Jetskiing Hunk Rides Waves of Dr Pepper in Deutsch’s Cartoony New Ads

If you're craving some highly caffeinated, self-consciously wacky commercials starring a human-cartoon pitch-dude riding a jet ski, Dr Pepper has the ad campaign for you. Dropping today, the ads introduce the brawny, feather-maned "CraveRider,"...Show More Summary

Fiat Got Surrealist Animator Cyriak to Make an Ad, and It Sure Is Hypnotic and Bizarre

Take out your blotter of acid, because it's time to watch surrealist British animator Cyriak's take on a Fiat 500 commercial. The 1:44 spot, which premiered Thursday at the Geneva Motor Show, celebrates the 60th anniversary of the Fiat 500. And it certainly moves through the decades in mesmerizing fashion, using psychedelic animation to show...

The Story of ‘The Fearless Girl,’ From the Women at McCann Who Made Her

It's been three days since McCann New York and its client State Street Global Advisors, under the cover of darkness, dropped a statue called "The Fearless Girl" into Bowling Green Park in lower Manhattan. Staring down the 28-year-old Wall Street "Charging Bull" statue, she's a potent symbol of female leadership in business, and of the...

A Moose Bumper Sticker Seeks Answers to Mighty Pressing Questions in Geico’s New Ad

Jeff the moose, a confused decal slapped on an RV bumper, takes a comically existential star turn in this new Geico commercial. Part of a mildly meta series of spots from The Martin Agency, the 30-second treatise invites viewers to "Take a Closer Look" at what Geico has to offer: Yeah, that was deep. Very...

McDonald’s Got NYC’s Bushwick Collective to Paint Bagel Burgers on Billboards All Over Holland

If anything says "New York" more than a bagel, it's graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald's, from TBWA\Neboko. To promote a new burger--the New York Bagel Supreme--in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective,...

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