Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7556
Posts / Week:16.9
Archived Since:February 4, 2009

Blog Post Archive

The Entire History of Fire Erupts Into Your Backyard in This Bizarre and Epic Ode to Grilling

Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German supermarket chain Edeka. Fairbanks' monologue in the spot, titled "Men of Fire," takes a look back at the history of the barbecue--way back, since cooking meat over an open...

This Maternity Line for Children Was Created to Highlight 7 Million Youth Pregnancies Each Year

Finnish agency hasan & partners teamed up with Paola Suhonen, a well known fashion designer in the country, to create a "Maternity Wear for a 12-Year-Old" campaign to call awareness to the problem of child pregnancies in developing countries and drive donations to child rights organization Plan International. Suhonen's "Hamptons" collection of maternity wear includes...

The Builder From Clash of Clans Has Jumped Out of the Game and Built a Statue in Brooklyn

Clash of Clans players finally have some answers about what happened to the Builder. The character, who has been central to the 5-year-old mobile game, was the subject on a video posted online a week ago (it's gotten 42 million views on YouTube alone) in which he appears fed up with people destroying his creations....

Cow Jokes Fall Udderly Flat in ‘Serious Meat’ Campaign for New Zealand Jerky

New Zealand comedian Tim Batt really milks his material, but this audience remains unmoooved. That's because Batt finds himself standing in a picturesque field, performing bovine-themed jokes for a bunch of actual cows, in these silly, short social videos from Portland, Ore., agency North for New Zealand Jerky. In the clip below, Batt explains why...

Meet the World’s Worst Voice Assistant in This Brand’s Brutal, Funny Takedown of AI

Robots are everywhere. And it's a problem. They clean our houses (probably while stealing our data), sit around at home getting hacked by pushy brands, take our jobs and beat us at games. Aren't you sick of it? Thankfully, insurance company SafeAuto's got the antidote: F?rnh?an, an AI voice assistant whose cold, calculating superiority is...

This Crazy, GIF-Filled Beer Ad Pleads for a Break From the Insanity of GIFs

Are GIFs a major problem in the world? Probably not. But Brazilian beer brand Brahma urges its fans to break the cycle of repetition in a literally loopy ad from agency Santo and director Armando Bo (the Oscar-winning writer of Birdman). The spot opens with GIF-like looping footage of a man being kicked in the...

This Retailer’s Ads Call Out Shoppers by Name, but It’s Not Quite as Creepy as It Sounds

Has Cost Plus World Market been spying on you? When the furniture and decor retailer says with some specificity that it knows how and where you live, it's actually true. Creepy or clever? Check it out. "Lisa and Ray Worley in the low-rise apartment near that no-frills diner on N 73rd St., you two should...

Dentsu’s Clock, With Different Hands for All 1,440 Minutes of the Day, Is Designer’s Dream

Japanese stationery brand Hitotoki wanted to show audiences the joy in hand-crafting art, so it made a special clock with 1,440 different sets of hands--one for every minute of the day. There are hands made from wooden spoons, and flowers, and mini bananas. There are hands made from confetti, and cream puffs, and glow sticks....

Droga5 Takes a Long, Strange Trip Through These Twisted Comic Ads for Luxury Vacations

You meet the strangest people on vacation. For example, the talky trio in Droga5 London's cheeky new ads for Secret Escapes, a members-only service that sells discounted luxury hotel accommodations and travel packages. These intense folks, enjoying holidays in sun-splashed climes, just can't refrain from sharing waaay too much with anyone who'll sit still long...

BETC Created a Bunch of Throwback Ads for ’80s Products, Just to Remind Us How Far TV Has Come

From the return of Duck Tales to Netflix's hit wrestling lookback, GLOW, the 1980s are certainly on people's minds these days, and ad agencies are no exception. Earlier this week, we saw an Australian spot that imagined a feather-haired visitor from the '80s getting hungry eyes for 2017's streaming TV options. And today we've got...

A Soldier Statue Is Slowly Melting in London, Marking 100 Years Since a Bloodbath Fought in Mud

"I died in hell. They called it Passchendaele.... I fell into the bottomless mud, and lost the light." This description of a Belgian battlefield by British soldier and poet Siegfried Sassoon has long been synonymous with World War I's Battle of Passchendaele, which began in July 1917 and lasted nearly four grueling months. This...

It’s Not Always Great to Have Wizards in the Family, as CP+B Shows for Fruit of the Loom

In the opening frames of this Fruit of the Loom ad by CP+B, CGI sizzles and swirls as a pair of pint-sized Harry Potters open a portal to another dimension in the living room. Yeah, kids will do that these days. Here's how it all plays out: Actually, they're not working magic. It's all in...

This Privacy App’s Painfully Funny Site Shows the Dangers of Sharing Your Screen at Work

Most app landing pages are pretty utilitarian fare, tersely telling you what the app does and making the download button relatively prominent. Maybe it throws in a glowing review snippet or two. The guys behind Muzzle, though, decided to do things a bit differently. The MacOS app lets you mute notifications while sharing your screen,...

For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

The fact that National Tequila Day fell on a Monday this year didn't stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today. Tequila fountains were set up at the Hollywood & Highland shopping center,...

Che Guevara Is Being Used to Sell ‘Revolutionary’ Office Space and Lofts in the U.K.

Marxist revolutionary Che Guevara once said, "We cannot be sure of having something to live for unless we are willing to die for it." And clearly what he had in mind was versatile and contemporary rental space in Bristol. According to a passerby's photo making the rounds on Twitter, a new mixed-use development called The...

This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Dwayne "The Rock" Johnson has the kind of can-do spirit that makes it easy to believe he can do anything--fly a plane, take a selfie in space, design a fashion line--and still be on set in time to nail his scene on the first take. At least, that's the plot of Apple's new longform spot,...

Genesis Shows How to Handle a Devilish Dog and a Snobby Star With a ‘Personal Brand’

Dogs aren't always man's best friend. In German agency Jung von Matt's spot announcing the spinoff of Genesis as a standalone luxury brand (rather than just a Hyundai model), a chauffeur quickly develops an adversarial relationship with the small dog in the back seat. When he picks up a Hollywood client--played by actress and model...

Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness

The first rule of breathable underwear is, you don't talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices--a circumstance that led fairly directly to the...

How Cleveland Reacted to a Series of Strange Billboards, and What It Says About Outdoor Ads

While outdoor advertising is often phenomenal, it's frequently a blight on the landscape and hasn't earned its right to block out nature or the cityscapes it obscures. In Cleveland, though, some out-of-home ads have popped up this summer that are undeniably intriguing. In fact, they're meant to start a conversation partly about the medium itself....

McDonald’s Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag

Joining brands like Pizza Hut and KFC, McDonald's is unveiling its own line of apparel and goods: The McDelivery Collection, in celebration of Global Delivery Day on July 26. The collection is available via the UberEATS app in select countries. And while it's a limited-edition set, don't expect to find anything as vainglorious as a...

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