Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7406
Posts / Week:17.3
Archived Since:February 4, 2009

Blog Post Archive

Dominos Just Made Kilt Uniforms in Scotland Out of Its New Official Tartan

If any of you were worried that Domino's Pizza was being inflicted only on the U.S., don't worry. They're in Scotland, too. In fact, they've been there for over 20 years. And to celebrate the opening of a new Glasgow location, they hired local designer Ken MacDonald to create a special Domino's tartan, which is...

Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House

19 hours agoMarketing / Advertising : AdFreak

As President Trump prepares to address the annual NRA convention in Atlanta this week, Americans and their representatives in Congress stand at an impasse on gun control. In recent years, ad agencies have created pro-bono campaigns designed to raise public awareness and garner support for initiatives to help reduce gun violence, from Grey New York's...

Selling Your Car Virtually? Kelley Blue Book Made a Robot to Shake Your Hand Afterward

20 hours agoMarketing / Advertising : AdFreak

What do you get when you cross a robot with a car dealer? We're tempted to say, the fiery end of civilization. And ultimately, that may prove to be correct. For now, though, you get Kelley Blue Book's new brand mascot, the Haptic Android Navigable Dealmaker (H.A.N.D.), developed with ad shop Zambezi and the techies...

Pedigree Remarkably Flips the Script in Its Latest Pet Adoption Ad

23 hours agoMarketing / Advertising : AdFreak

They press their faces against metal bars, pawing at the doors of their cages, straining to attract a visitor's attention, hoping to be chosen for a warm, loving forever home. That's the basic setup of "Pick Me," BBDO New York's latest pet-adoption spot for Pedigree. Yes, the visuals are designed to play on our emotions,...

Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing

In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes or so without losing anything...

Spotify Has Songs for All Your Awkward Family Moments in Comical New Ads

Savage Garden's "Truly Madly Deeply" and Justin Bieber's "Love Yourself" are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify's amusing new ads, created in-house and rolling out in the U.K. to promote the service's family plan. Biscuit's Matt Devine directed the two spots, which certainly take the music streaming service...

Burger King Is Launching a Video Game Delivery Service in Spain. We Went There to Test It

Burger King Spain is looking to level up in esports and gaming. And it's getting a lot of help from the gaming industry itself. In its first-ever collaboration with Sony Interactive Entertainment, the brand officially launches "Burger Clan," the creative fruit of LOLA MullenLowe,on April 28. The campaign features nine professional gamers representing FIFA '17,...

Natural Beauty Is Great. But So Is Natural-ish Beauty, Says This Crazy Ad for a Lip Plumper

What would you get if you crossed Zoolander with Barbarella and tossed in the robot dance, adorable puppies, and ice sculptures of Michelangelo's David? Another clue: Gorgeous gals shoot killer laser beams out of their eyes and party on the moon. No guesses? Come on, that should've been easy. OK, it's a mini-movie for a...

Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag

The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea's famous blue tote--though the price tag looks a whole lot different. Balenciaga's goes for $2,145. Ikea's is just 99 cents. This was too much comedy for Ikea to process...

A Small Agency Tried to Punk BBDO on Facebook, but BBDO’s Response Was Even Better

A little creativity can turn challenges into opportunities, as BBDO Belgium showed this month when a WPP agency tried to take the Omnicom shop down with a cheeky stunt on Facebook. LDV United, a creative boutique owned by WPP, started the whole thing by posting ready-made resignation letters on Facebook that BBDO account managers could...

Forbes Shows How Different Its Billionaires List Would Look If Top Earners Were Women

How much does equal pay matter, anyway? A lot, when you're making (often less than) 80 cents on the dollar--never mind pay that plateaus faster, coupled with a longer life expectancy than men. To put this point in harsh relief, Forbes Brazil's latest work, "Equal Pay Billionaires," imagines the female versions of notable business personalities...

Apple Talks Up Its Environmental Efforts in Charming Animated Stories for Earth Day

It took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it's made significant progress--and has been broadcasting that fact, particularly on Earth Day. For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by...

Breasts Sing Their Own Praises in Freaky Follow-up to Famous ‘Manboobs’ Ad (SFW-ish)

One of 2016's surprise ad hits was agency David's "#ManBoobs4Boobs" campaign, a breast-cancer awareness campaign that cleverly got around social media sites' ban on female nipples by demonstrating a self-exam on a male model instead. The work, created for the Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at...

To Sell 4K TVs, Panasonic Crafted an Ad for the Greatest Film Never Made

Not coming soon, to a screen near you... To tout Panasonic's 4K HDR TVs, ad agency Brave produced a fun, two-minute, trailer-style commercial featuring scenes you might see in different types of Hollywood blockbusters, ranging from period dramas to noir thrillers and epic science fiction and fantasy adventures. The action follows one woman's odyssey through...

How Dove Is ‘Hacking’ Photography to Change the Way Advertising Depicts Women

In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not sexy or homemaking) way. It was hard. For every 20 ads with an impossibly contorted white woman, we found maybe one with a minority--never mind a woman looking empowered, or even doing...

Why These Ad Students Are Really, Really Obsessed With One Droga5 Exec in Particular

You're an aspiring ad maven looking for a big break, or at the very least, somewhere to hang your hat and make a mark this summer. What do you do? Work like a dog? Outsmart your competitors? Get your portfolio in order? Well, if you're a couple of Miami Ad School students in New York,...

Why Mindy Kaling Is Doing Ads for McDonald’s That Never Mention McDonald’s

McDonald's new commercials don't appear on the brand's YouTube, Facebook or Twitter pages. And they never even mention the name McDonald's, preferring instead to name-check Coca-Cola and Google. It's all part of a sly campaign by Omnicom agency We Are Unlimited to appeal to teens and twentysomethings, who prefer word-of-mouth and their own research about...

Could Pepsi Make Things Right With a Logo That Actually Made the World Better?

With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place--or start genuinely doing so. Two agency creatives have come up with...

This Condom Brand’s Messenger Bot Analyzes Your Voice and Tells You How Sexy It Is

Has anyone ever told you that you have a sexy voice? Now you can find out just how sexy it is with condom maker Skyn's Facebook Messenger-based voice analyzer, a chat bot that rates voices by sensuality, mystery, intensity and sophistication. To try it, visit the site and pop in a recording of your voice...

How Often Do You Think About Your Door? This Agency Hopes to Change That

Doors. We touch them and walk through them multiple times a day, but they aren't something we think all that much about... unless one doesn't open properly, or worse, slams in our faces. For its client Diplomat, a door supplier, Swedish agency Det faced a challenge: How do you make people care enough about...

Recent Posting Activity

Achievements

Posts per Week
Posts on Regator

Related Blogs


Copyright © 2015 Regator, LLC