Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:6657
Posts / Week:17.5
Archived Since:February 4, 2009

Blog Post Archive

The Fat Lady Picks Up the Mic and Sings, as Agency Post-it Wars Reach a Weekend Truce

12 hours agoMarketing / Advertising : AdFreak

You thought Havas Worldwide's giant mic drop was the end of the agency #postitwars down on Canal Street. But Getty Images and New York magazine picked up the mic and had the fat lady sing on the (probably not) final installation of #canalnotes. read more

Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

15 hours agoMarketing / Advertising : AdFreak

If you dig into the history of the cell phone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. read more

Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood

15 hours agoMarketing / Advertising : AdFreak

Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. "When I found out you were coming, it was the happiest day of my life," the voiceover begins. Show More Summary

Everyone's Angry at This Racist Chinese Ad, but It Says Something About America Too

17 hours agoMarketing / Advertising : AdFreak

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing onShow More Summary

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brandShow More Summary

This Gun Control Campaign Lets You Sign a Yearbook for Kids Who'll Never Have One

Tragically, the youngsters in this yearbook will never graduate from high school. In fact, they'll never grow up at all to reach their potential, or experience the fullness of life. And that's because each one was a victim of gun violence. read more

McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry

Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight. read more

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed...Show More Summary

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. Show More Summary

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. The angrier the Internet, the cheaper the candy—to make everyone a bit happier. read more

This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. The "Helpmet" was designed by BBDO Bangkok for the...Show More Summary

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Google France has built an escape room to seamlessly unite online and offline worlds. Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of Paris. The campaign builds on the escape room trend,Show More Summary

Havas Worldwide Just Dropped the (Giant) Mic on Canal Street's Post-it Wars

Two weeks after the Canal Street #postitwars began with a single word, "HI," one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of a mic drop. read more

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of the 13 million illiterate individuals...Show More Summary

Cards Against Humanity Made Donald Trump Cards, and a Whole Trump Survival Kit

Recently, we wrote about Jeffery DaSilva of the Sid Lee Collective and how he created an off-label Trump Against Humanity expansion that got yuuuge. Well, now Cards Against Humanity has gone and released its own official Trump expansion,...Show More Summary

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (made with creative collective Variable) that features a collection of template...Show More Summary

This Newspaper Used an Algorithm to Play a Nasty Trick on Readers in Comments Section

A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms—by helping readers better understand the unpleasantness of having their own words inverted. read more

Kenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special Guest

It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic Park and special-ordering nacho cheese popcorn. And it becomes a meta moment when the BFF turns out to be Kel Mitchell, since Miles Mouvay, IRL, is Kenan Thompson. read more

Meet Pepper, the Robot Who's Coming to America as an In-Store Customer Service Rep

You know how exasperating it feels to call a company and get stuck in an automated voice program instead of being connected to a human being? Soon, you'll be able to experience that same level of irritation at malls across this great land, when Pepper the humanoid robot glides up beside you for a little digital customer service. Kidding, of course. Hopefully. read more

Nike Unveils a Starbucks Sneaker, Which Will Go Nicely With the Krispy Kreme One

There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low "Starbucks" Premium sneaker is going to be a bust. read more

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