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Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7612
Posts / Week:25.5
Archived Since:February 4, 2009

Blog Post Archive

Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio

18 hours agoMarketing / Advertising : AdFreak

Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a thing), I'm pretty sure the most frightening movie either of them can think of is Disney's disturbing 1940 classic, Pinocchio. Show More Summary

Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever

19 hours agoMarketing / Advertising : AdFreak

adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such a noteworthy ad about frozen balls. Show More Summary

Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

21 hours agoMarketing / Advertising : AdFreak

The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least...Show More Summary

Flowchart: When You Should (and When You Shouldn't) Work for Free

22 hours agoMarketing / Advertising : AdFreak

As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into...Show More Summary

Air New Zealand Gets More Epic Than Ever With Its Newest Middle Earth Safety Video

The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle Earth trilogy, "The Hobbit: The Battle of the Five Armies." Directed...Show More Summary

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos

Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything online. Show More Summary

Job-Hunting Creatives Disguise Their Portfolio as a Copy of Lürzer's Archive

It can be tough to get your work featured in the advertising magazine Lürzer's Archive. But René Schultz and Casper Christensen found a way around that. The Danish art directors, who were looking for a job, went ahead and created their own physical replica of the creative magazine, filled it with their own work, and sent it to agencies. Show More Summary

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works

The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from Minneapolis, where Colle+McVoy has...Show More Summary

GoPro Ad With Toddlers Sledding Is the Most Adorable 30 Seconds You'll Watch Today

Being a little kid is the best. Everything is new and different, the world is your oyster, and you don't even know it. And your first snow day... wow, words can barely express the magical bliss for a toddler. GoPro does it again, this time with a perfect vignette of a California brother and sister's first snow day in Vermont. Show More Summary

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its panties. Its League of Ladies Collection features illustrations of four historical women—Marie Curie, Harriet Tubman, Amelia Earhart and Frida Kahlo—reimagined as superheroes. Show More Summary

People With No Brains Star in Hilarious Ads for Other Kinds of Organ Donation

Next time you're at a party and some bro is doing a kegstand on a diving board over an empty swimming pool, you might consider letting the situation play out. Ad agency Duval Guillaume and Belgian nonprofit Reborn to Be Alive take an...Show More Summary

Organic Food Snobs Are Unknowingly Fed McDonald's, and They're Lovin' It

You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap and cuisine. You love those friends, but you also think they're being snobs, and you'd just love to troll them hard. Show More Summary

Brad Pitt Dodges Insults to Make a Charity Pitch on Zach Galifianakis' Between Two Ferns

One of the best things about Between Two Ferns is how the guests have to plug their projects in the least comfortable way possible—indeed, while getting showered with insults. Brad Pitt is the latest victim, sitting down with Zach Galifianakis to discuss acting, handsomeness, his wife and his ex-wife (well, the character she played on Friends). Show More Summary

Infographic: What the Color of Your Logo Says About Your Brand

Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)? One of the most basic decisions for any logo, though, is color. Show More Summary

Brita Built a City Out of Sugar to Show You What a Lifetime of Soda Looks Like

In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda. A new spot created by DDB California uses towering piles of sugar cubes to show the impact of drinking one sugary soda a day (which would be pretty a moderate intake for some families). Show More Summary

Holy Crap, Someone Is Actually Making a Working Hoverboard for Real This Time

Marty McFly and Tony Hawk both drove demand for hoverboards—but alas, supply has been nonexistent, as both of them had to rely on camera trickery and special effects. But now, finally, we're getting a glimpse of the first prototype of a functioning hoverboard. Show More Summary

Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as a legal excusal from jury duty. TheShow More Summary

Craigslist Is the Setting for This Interactive Music Video About Humanity, or at Least Weird Ads

Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the classified site the inspiration for—and theme of—this new interactive music video created by 72andSunny's in-house creative school 72U. Show More Summary

Ikea's Parody of The Shining Is Devilishly Good

Heeeeeere's … Ikea's parody of The Shining! BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Show More Summary

Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad

Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from 2010). And this year, it's a Spanish-language Snickers spot that's giving people chills. Show More Summary

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