Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:8067
Posts / Week:25.4
Archived Since:February 4, 2009

Blog Post Archive

Chicago Ad Fed Likens Creative Skill to Penis Size, Angering Those Without a Penis

57 minutes agoMarketing / Advertising : AdFreak

It's not just dudes in the Chicago ad scene. But promos for the city's American Advertising Awards show, happening next Wednesday, certainly seem to think everyone has a penis. "Who measured up?" says the headline on the ad below, as we see men and women all lined up at urinals. Show More Summary

Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad

You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA. "Why is it so hard to see black and blue?" reads the headline. Show More Summary

The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her

21 hours agoMarketing / Advertising : AdFreak

Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products. To coincide with International Women's Day this Sunday, London agency WCRS teamed up with Women's Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. Show More Summary

Pornhub Is Getting Into Wearable Tech With the Wankband. Yes, the Wankband

21 hours agoMarketing / Advertising : AdFreak

Pornhub is nothing if not savvy with its marketing, as seen in previous stunts like crowdsourcing a safe-for-work ad campaign and going big with a (short-lived) Times Square billboard. Now, the world's most mainstream porn site is getting into the hotness of the moment—wearable tech—with something called the Wankband. Show More Summary

Jägermeister Takes Handcrafted to Next Level With Three Incredible Wooden Works of Art

21 hours agoMarketing / Advertising : AdFreak

We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New York takes things up a notch in this beautiful work for Jägermeister. Show More Summary

Watch the Most Strangely Hilarious Addy Awards Best of Show Acceptance Speech Ever

A bizarre campaign won Best of Show at last Friday's Addy Award ceremony in Lexington, Ky. And so, fittingly, its creators made a bizarre acceptance speech to go with it. The winning campaign was actually a product—Kentucky Fried Chicken Bone Gold Necklaces, made with real KFC chicken bones. Show More Summary

Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals

By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it turns out the images were Photoshopped from real stock photos. Show More Summary

Agency Allegedly Wins Vans Project. Or Not. Just Stop Asking Questions, Please

Agencies like to trumpet their account wins in breathless emails, but here's a press release that plays things closer to the vest. It seems Catch New York has been hired by Vans for an "extra super top secret project." Reportedly. Allegedly. Show More Summary

Plastic Bottles Dream of Thrilling Future Lives in Keep America Beautiful's Recycling Ads

Every plastic bottle in your bathroom dreams of a better life. At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of the "I Want To Be Recycled" campaign launches today, and shows bathroom bottles looking forward to future experiences that are way more fulfilling that getting your grubby body clean. Show More Summary

How to Pronounce 15 Brand Names You've Probably Been Saying Wrong

Business Insider produced a video that corrects common mispronunciations of 15 brand names. The voiceover sounds a bit like Siri—knowledgeable but snotty. Among the highlights, we learn that Guerlain should be pronounced "ghor-lehng,"...Show More Summary

Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It

Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good news: The trailer is amazing. All morning, a promoted post on Twitter asked fans to "tweet to unlock" the new ad, and now the spot is live. Show More Summary

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities—the...Show More Summary

Dads Lead the Charge to Get 'Amazon Mom' to Become 'Amazon Family'

While 2014 brought a surge of pro-female advertising, brands kicked it up a notch at the Super Bowl this year with some pro-dad advertising. Now, parents are rallying for Amazon to change the name of its popular Amazon Mom program—which helps parents buy the right kid products for the prenatal through toddler years—to Amazon Family. Show More Summary

Halifax's Horrifying Date-Night Ad Will Make You Not Want to Date for a While

The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating altogether. The concept is actually based on this viral video from 2009, featuring a montage of 1980's VideoMate dating profiles that was truly full of nerfherders. Show More Summary

Watch This Design Wiz Make an Epic '80s Neon Laser Horse Step by Step in Photoshop

Everyone loves a good how-to. We were mesmerized by Aaron Draplin's sick design skills a few months ago. And now video tutorial site Lynda presents another killer demo. To celebrate Photoshop's 25th anniversary, the site has been rolling out some interesting vignettes of artists and designers using their platform to make cool stuff. Show More Summary

There's No Wrong Way to Ride a Harley in New 'Roll Your Own' Campaign

Harley-Davidson has always celebrated the individuality of the rider, and the motorcycle brand cranks that up in new ads from agency Wolfes LLC with theme "Roll Your Own." And the work tries to break the stereotype of who rides Harleys and how they ride them. Show More Summary

Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations

The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists. The artists were given words to play off—functional ones like "dunk"...Show More Summary

Here's What Would Happen If Ad Agencies Hired Drones as Employees

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe they'll just wreak havoc. Check out the video below, from creative and technology agency MRY, to see what might happen if a creative agency actually hired drones. Show More Summary

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength. Show More Summary

Vince Vaughn and Costars Pose for Idiotic Stock Photos You Can Have for Free

Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate. Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday. Show More Summary

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