Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:5688
Posts / Week:16.6
Archived Since:February 4, 2009

Blog Post Archive

This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year that asked site visitors, "Do you want to dissolve the...Show More Summary

McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination

21 hours agoMarketing / Advertising : AdFreak

As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No we should not. Burger King deserves credit for its masterful PR move this morning of running full-page...Show More Summary

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

23 hours agoMarketing / Advertising : AdFreak

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale captures audio of bees at work,...Show More Summary

Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Show More Summary

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward, and effective Israeli spot for Strauss Group's Splendid brand. The youngsters' reactions are priceless. Show More Summary

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme? A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors of a brand's logo with that of its competitors. Show More Summary

'Petite Randy Moss' Is Cable's Latest Victim in DirecTV's New Height-Mocking Ad

Grey New York plays the height card in a new ad touting DirecTV's NFL Sunday Ticket. The commercial stars Randy Moss, a future NFL Hall of Famer mulling a comeback. In the spot, tall Randy has SundayTicket, so he can watch his favorite teams every Sunday no matter where he happens to be. Show More Summary

Watch This Solemn and Thoughtful Minute of Silence Marking Hurricane Katrina's 10th Anniversary

Hurricane Katrina's devastation of the Gulf Coast is mostly remembered for the chaos it created. But a new remembrance video captures a different aspect: the eerie silence of broken lives and communities. Created by the ethically focused...Show More Summary

Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App

What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere, lugging your paper notebooks. In this new video from gyro Paris, flying reams of study materials distract. Show More Summary

A Father Gets to Say the Goodbye He Couldn't in This Chilling Campaign About Heart Disease

This quietly terrifying multi-channel campaign from the British Heart Foundation strives to keep its audience off balance in more ways than one. Surprise is the key theme of the campaign, breaking today via DLKWLowe in London. Each facet mimics the swiftness and unexpectedness of the malady itself. Show More Summary

Booking.com Is Now Turning Your Best Summer Snapshots Into Clever, Silly GIFs

Summer may be coming to an end, but here's a fun way to keep reliving the good times—high-quality GIFs of your photos from the season, courtesy of Booking.com. The Priceline-owned online travel agency is inviting consumers to submit pics of their summer adventures, then turning its favorites into animated GIFs. Show More Summary

Madden Season Is Freakishly Bigger Than Ever With This 5-Minute Fake Movie Trailer

Last year's Madden Season promo, featuring Kevin Hart and Dave Franco, was a hit with fans and award show judges alike, which left the bar pretty high for this year's follow-up. Now the wait is over, as EA Sports has released the bizarrely...Show More Summary

Organic Valley Is Back to 'Save the Bros' Again, and This Time You Can Help Brononymously

Earlier this year, Organic Valley launched a brilliantly idiotic campaign to save bros from synthetic protein. Now, the dairy marketer wants you to know the work isn't done. A new video from Alex Bogusky-backed agency Humanaut introduces...Show More Summary

This Art Director Just Designed a Shower Cap You Might Not Be Horrified to Wear

Grandma used to wear a flimsy plastic shower cap, and when she stepped under the shower it sounded like angry rain on a tin roof. And her hair always got wet anyway. That's a throwback image, to be sure, but it points to a modern problem for women who are trying to keep their freshly blown-out 'dos intact. Show More Summary

72andSunny's 72U Just Turned a Vacant Lot in Venice Into a Great Community Meeting Spot

What's inspiring about a dusty patch of ground in Venice, Calif., populated with a few scraggly weeds and hemmed in by a chain link fence? Plenty, according to the team at 72andSunny's in-house creative residency, 72U. The six-member...Show More Summary

Taiwan Has Fallen in Love With This Doll-Faced 'Goddess' Who Works at McDonald's

Could this part-time McDonald's worker in Taiwan become the next Alex from Target? The stunning, porcelain-doll-faced gal, who has earned the unofficial title of "McDonald's Goddess" to go along with her adorable nickname, WeiWei, appears in a series of workplace photos that reportedly have folks rushing to the fast-food joint for a gander at her. Show More Summary

Peyton and Eli Manning Punk College Kids With a Very Demanding Gatorade Vending Machine

Peyton Manning is back to shame more lazy people into earning their Gatorade with sweat, and this time he's brought his brother with him. In a new reality-style ad series from TBWA\Chiat\Day, Peyton, quarterback of the Denver Broncos,...Show More Summary

Bob Dylan Went Electric. And You Should Too, With a Plug-In Hybrid, Says Audi

A new hybrid-electric Audi is just like that time Bob Dylan shocked audiences by playing an electric guitar at the Newport Folk Festival, says Audi. This new video from the automaker, a sponsor of the 2015 festival, interviews a mixShow More Summary

This London Bar Serves Drinks in the Form of a Liquor Cloud You Breathe In

If "Who Shot Mr. Burns?" taught me anything, it's that getting loaded from strange fumes is probably unhealthy, but possibly lucrative. British architecture firm Bombas & Parr evidently learned the same thing, because its latest zany...Show More Summary

Kyle Chandler Is Back as Coach Taylor in This Great PSA, but Is Anyone Listening?

Kyle Chandler's got one more inspirational speech in him, and we'd all better listen up. The Austin-based actor reprises his best role—as Coach Taylor from Friday Night Lights—in this great spot for the Alamo Drafthouse movie theater. Show More Summary

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