Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7223
Posts / Week:17.4
Archived Since:February 4, 2009

Blog Post Archive

This Clothing Retailer Has the Perfect Fashions for When a Burning Piano Falls on You

Last year, Middle East clothing chain Centrepoint launched what surely ranks as the most existential retail campaign of all time. In "Sabotage," a charmingly fatalistic black-and-white spot from Impact BBDO Dubai, the brand strandedShow More Summary

McDonald's Poses the Existential Question: Is a Big Mac With Bacon Still a Big Mac?

If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. In Canada, the fast-food chain is temporarily adding the Big Mac Bacon—a Big Mac, with bacon on it—to its menu, the first change to the sandwich in that country in 50 years. Show More Summary

Snoop Dogg Channels Frank Sinatra in JL's Latest Visually Stunning Ad for Adidas Originals

For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg. The larger Adidas brand's most recent ad targeted Chinese athletes looking to express their own personal style. Show More Summary

Mozilla Open-Sourced Parts of Its New Brand Identity. Here's How That Went

For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step further, releasing open-source guidelines for anyone who wanted to jump in and help...Show More Summary

This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client

Agencies don't return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients. August Laustsen, a young Danish art director looking for agency work in Sweden, was having no luck in his job search. Show More Summary

This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard

23 hours agoMarketing / Advertising : AdFreak

What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed. The drug dealers? Not so much. Ubisoft continues its...Show More Summary

Fantastic Beasts? You'll Find Plenty of Them in This Wild British Ad for Mitsubishi

23 hours agoMarketing / Advertising : AdFreak

It's not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K. spot for Mitsubishi is a real mythological...Show More Summary

This Popular Vlogger Died in a Shocking Car Crash Live on YouTube. Or Did She?

You're watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. Suddenly, the picture goes haywire, and the vlogger screams amid sounds of shrieking metal and smashing glass. Show More Summary

'I'm Alpha Male Adjacent.' Neil Patrick Harris on Why He's Still Doing Ads for Heineken Light

It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including,...Show More Summary

This Chocolate Factory Just Celebrated 5 Years in Business With Delicious Edible Posters

If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. Show More Summary

Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness?

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. read more

Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion' Ad for China

Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn, have often approached the world's second largest economy with caution. Show More Summary

Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match

Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. Show More Summary

The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket Hjärtat and agency Åkestam Holst. The...Show More Summary

Can Pizza Hut Outdo Itself With These Sitcom-Style Ads From Viacom?

Maladjusted millennial braggarts choose Pizza Hut. Let's all go there today! Running on Viacom's cable-TV networks, this goofy campaign for the restaurant chain targets young adults, presenting folks who get their kicks by outdoing one another in various situations. Show More Summary

Here's Proof You Can Get Away With Pretty Much Anything in a Radio Ad

It's no great epiphany that radio can be a more forgiving format than video. But you may not have considered the full range of horrific opportunities that liberation from a camera can afford you. You can wear white pants after Labor Day. Show More Summary

Here Are Fandango's Picks for the Most Anticipated Movies of 2017

A few weeks back, marketing tech firm Amobee helped me put together a list of the most anticipated movies of 2017 by measuring the volume and sentiment of social chatter about the planned titles. Here's what that list looked like: Amobee's Most Anticipated Movies of 2017 10. Show More Summary

Here's an Ad That Should Inspire Entrepreneurs Everywhere to Get Their Act Together

A business idea is all good and well, but a new ad from freelance marketplace Fiverr—the company's first brand campaign—is putting the emphasis on the actual doing part. The rapid-fire montage, created by DCX, follows entrepreneurs as...Show More Summary

This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers

It's not often you get to realize a childhood dream. And rapper Rick Ross just bought his—a Checkers franchise in his hometown, Carol City, Florida. Curiouser still, the purchase has led to the creation of a tiny documentary, which the drive-through restaurant chain is using as branded content. read more

Hyundai Takes Unboxing to a Whole New Level in This British Commercial

See you in hell, soul-sucking car-dealership experience! Last week, Hyundai launched an Amazon-style "Click to Buy" website in the U.K. that lets you purchase various Tucson and Santa Fe models at fixed prices and arrange for delivery. In fact, if you're paying cash, they'll drive them right up to your door. read more

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