Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:5587
Posts / Week:16.5
Archived Since:February 4, 2009

Blog Post Archive

Converse Blows Up Chuck II to Show Off the New Sneaker's Snazzy Insides

Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension. Ad agency Anomaly and visual-effects firm Framestore produced an explosive...Show More Summary

HelloFlo's Creative Team Is Back With an Ad About a 'Fitbit for Your Vag'

From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of ladyparts problems. Despite the fact...Show More Summary

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes. You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Show More Summary

Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. Show More Summary

Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from...Show More Summary

Actor Enacts a Whale Killing, With Himself as the Whale, in Shocking PSA

The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating how they die at the hands of humans—as acted out by a human. Show More Summary

This Ludicrously Awesome KFC Bucket Takes Your Selfies and Prints Them Out

Have you ever thought to yourself, "You know what would be really cool? What if when I'm hanging with my hipster friends later, eating fried chicken in the park, we could immediately print out photos of our fun times together!"? If this...Show More Summary

Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps

In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event that became known as the Capitol Crawl. Now, a new outdoor...Show More Summary

These Might Be the First Condom Ads That Try to Make You Less Excited

Most condom ads are all about sensual pleasure, but what if the product is just too good at delivering that? That's the theme of three 15-second spots for Okamoto condoms from Cleveland agency Marcus Thomas. The ads suggest a remedy for the problem, and it brings some levity to an often overwrought category. Via AgencySpy.

This Remarkable Short Film Set at Costco Explores the Empty Obsession With Shopping

We've all seen shoppers like the lead character in Andrew McYoung's new short film, Shoppers. Some of us have even been sucked into conversation with them. Sometimes they're really annoying, sometimes not, but they generally radiate a modern sort of loneliness that draws our pity, if not always our sympathy. Show More Summary

Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video Game Ad

"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous line in Terminator 2: Judgment Day, Arnie's...Show More Summary

Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear

If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you. HP took some heat this week for reportedly telling enterprise developers to comply with the company's "smart casual" dress code. Show More Summary

Freshpet Tricks People Into Eating Its Dog Food, and It's Pretty Hilarious

Tricking someone into eating something disgusting—tarantulas, worms, insects in general—is nothing new. Some game shows have whole segments based around that look of horror that comes over someone's face when they realize what they've just swallowed. Show More Summary

This French Drink Brand Took 7 Days to Post the World's Slowest Facebook Status

Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heatwave recently, it capitalized on that positioning with #LaParesseADuBon. Show More Summary

TD Bank Gets Absurdly Cinematic to Show Off Its Drama-Free Banking

You expect big-budget, slam-bang drama from Hollywood action movies. But doing simple banking chores like depositing checks shouldn't make you feel like you're trapped in an out-of-control Michael Bay production. Ad agency Tierney develops...Show More Summary

Harrowing Ad About Kids in War Puts a Girl at the Center of a First-Person Shooter

Anyone who's ever played a war-themed video game like Call of Duty has effectively imagined what it might be like to be a soldier. But it's far less common for people to imagine themselves as children victimized by military conflict....Show More Summary

Foster's Embraces a Male Rugby Cheerleader and the Tagline 'Why the Hell Not?'

Adam&eveDDB and Glue Society director Gary Freedman made this British spot for Australia's Foster's beer about, of all things, a male rugby cheerleader. The ad is part of a growing trend of faux-documentary ads about people with quirky jobs, though it's also a throwback to '80s- and '90s-style beer ads. Show More Summary

Why Two Billboards in Massachusetts Were Made to Look Like They're Not Even There

There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help the environment. Or you can just completely white them out. The latest response to billboard blight? Seamlessly blending them into their surroundings. Show More Summary

Don't Get Too Excited About the Steamy Curves in Carl's Jr.'s 'Natural Beauties' Ad

If you were looking forward to drooling over whatever hot, near-naked model would grace Carl's Jr.'s notoriously lascivious advertising next, you're in for a disappointment. In a new 30-second commercial, the crass burger chain plays...Show More Summary

Man Shaves Beard Off After 14 Years, and Family Reacts in Shock, in Remarkable Razor Ad

"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off in "My New Face," a remarkbaly three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm's private label line of Life M6 razorblades. Show More Summary

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