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Blog Profile / AdFreak


URL :http://adweek.blogs.com/adfreak/
Filed Under:Marketing / Advertising
Posts on Regator:7641
Posts / Week:25.5
Archived Since:February 4, 2009

Blog Post Archive

Chobani Dresses Dogs Up in Costumes in Adorable Ad for Halloween

54 minutes agoMarketing / Advertising : AdFreak

Petco had a whole Halloween contest around dressing up pets this month, but you don't have to be a pet brand to get in on that action. Droga5 did this cute ad for Chobani, featuring pooches in their Halloween costumes—while enjoying the treat that is Chobani yogurt. Check out the video below. Happy Halloween!

Asics Salutes 500 NYC Marathon Runners by 3-D Printing Statues of Them

Asics and ad agency Vitro always do something special around the New York City Marathon, whether it's having people races against a virtual Ryan Hall in the subways or daring you to remain upright on the treadmill from hell. But this year, they've outdone themselves with an awesome campaign that's both physically and virtually magical. Show More Summary

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

Ever feel like real-time marketing is all about being first, and not about being good? You're not alone. John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video...Show More Summary

This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the apparel startup their money. The "mobile changing room" had a...Show More Summary

What Makes a Great Creative Director? Here's How 10 of Them Answered That Question

Ask what makes a great creative creative director, and you'll probably get as many different answers as they're are creative directors. The 3% Conference recently went around asking a bunch of cds about their role, and compiled answers from 10 of them in the video below. Show More Summary

Santa 'Sleighs' Dracula in Betabrand's Murderous Video Game About Christmas Creep

10 hours agoMarketing / Advertising : AdFreak

Betabrand satirizes Christmas creep in its first video game, Santa Sleighs Halloween, as you play as Mr. Claus armed with a blunderbuss and a candy cane shiv. Your mission? To make sure no fall holiday is safe from the encroaching consumerism of the season. Show More Summary

Hootsuite's Brilliant Halloween Ads Try to Calm Your Fears About Social Media

12 hours agoMarketing / Advertising : AdFreak

It's that time of year again, when we can escape our average selves, don clever costumes and get all hopped up on Fireball shots—I mean, gummy worms. And it's always pretty fun to see what brands do to celebrate, because when they're good, they can be really good. Show More Summary

1960s Adman Makes a Hilarious and Obscene Visit to a Modern Agency (NSFW)

13 hours agoMarketing / Advertising : AdFreak

We've already seen how Joan Harris (aka, Christina Hendricks) might adjust to life at a modern ad agency. Well, this guy is way more of a train wreck. Canadian ad agency Zulu Alpha Kilo put together this crazy video for Wednesday's Agency of the Year event in Toronto. Show More Summary

Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body'," suggesting on first glance that these women have it, and you probably don't. More than 10,000 people have signed a U.K. petitionShow More Summary

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies

GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a fascinating Netflix campaign from Ogilvy Paris. For the streaming service's launch...Show More Summary

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from Beats by Dre and Sprite this week....Show More Summary

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios, and DirecTV all diving in. More power to them. But Ikea was the first marketer to feature a gay couple in a mainstream commercial. Show More Summary

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching "The Other Side," you can press and hold the "R" button on your keyboard to switch between parallel storylines. Show More Summary

'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's done a little choose-your-own-adventure Halloween special.Show More Summary

Lena Dunham Gets Her Famous Friends to Model Her Planned Parenthood T-Shirt

If you're one of the nearly 1.2 million people who follow Lena Dunham on Instagram, you might have noticed her posts flooding your feed this morning—shot after shot of her celebrity pals wearing a new T-shirt she designed for the Planned Parenthood Action Fund. Show More Summary

Wearing a Fake Ebola Hazmat Suit for Halloween? Donate a Real One Instead

Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think? Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay...Show More Summary

And Here's What Happens When a White Guy Walks the Streets of NYC for 10 Hours

If you haven't seen the video of the woman walking down the street getting harassed by gawking dudes in New York City, you should probably check it out. It's truly a dispicable display of shameful behavior. And while it might seem insensitive...Show More Summary

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey...Show More Summary

Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

These PSAs for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's...Show More Summary

HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's...Show More Summary

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