Blog Profile / Influential Interactive Marketing

Filed Under:Business & Finance / Marketing
Posts on Regator:375
Posts / Week:0.8
Archived Since:February 23, 2008

Blog Post Archive

How To Be A Thought Leader (And Other Stories)

The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include

7 Inventions That Will Change The World (Or Fail Spectacularly)

Inventions are fun and world changing … but sometimes they are also dumb and head-scratching. In this week’s email, I’ll share a few of both. You’ll read stories about Intel’s secret plan, the future of aquaculture and perhaps the most gratuitously pointless product ever. Some of these inventions may be ahead of their time and

What The “Robot Renaissance” Really Means …

Nothing says the future quite like robots, and this week there were plenty of interesting stories of how robots are being used in important, curious, quirky and sometimes terrifying ways. From robots replacing advertising agencies to virtual home tours to an edible robot that could soon crawl through your insides, the stories this week touch

6 Powerful Stories Celebrating Women

As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and marches and political statements. For me, the most powerful stories (and the ones I selected for this week’s email) had little to do with politics and much more to do

Agencies Embrace Trump’s America, Elmer’s Slime Problem & Why Digital IQ Is Falling

For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in their brand’s Digital IQ NY agencies are gaining more empathy for Middle America What Elmer’s glue can teach you about the ROI of social media How Chinese and American consumers

How To Build Trust In An Era Of Desperate Truth Seeking Consumers

It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories of divisive characters losing their audience, brands trying new ways to be more truthful, and talk show host John Oliver trying to define reality itself. The theme this week is the

The Future Of Loneliness

The theme for the week is the future of loneliness and the stories focus on everything from how technology is reinventing how we hug to the curious role of social media in creating a new kind of loneliness we feel even when surrounded by people. Given it was Valentine’s day this week, I felt this

LinkedIn Redesign, Whole Food’s Big Idea and Tech That’s Always Listening

As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual stories, I’m going to make connections and instead share three themes with multiple stories, along with a collection of links to stories that caught my attention this week. In the

The Best and Worst of Super Bowl 2017 Marketing Strategy

This was an unexpected year for the Super Bowl … one where the game almost rivaled the ads for my interest. As you might expect – I spent the evening thinking not only about who had the cutest or more entertaining ad, but who had the best marketing strategy and perhaps more entertainingly, who had

Starbucks’ Mobile Crisis, Lego’s New Social Network, Invests In AR and How To Name Your Brand

Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing pains from its mobile app that perhaps works too well, a new startup that will pay business travelers to skip the hotel mini bar to save money, and how augmented

Professional Ghosting, Why We Prefer Serious Robots and the Secret Genius Of Trump’s Paid Applauders

A tequila maker cashing in on the craft drink phenomenon, the surprising reasons why vending machines are so popular in Japan, how drones are evolving to offer unexpected solutions and what Trump’s fake audiences should teach us about media consumption.   Those stories and a highly entertaining ad that will show you everything you need

Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea

This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may

Kodak Brings Back Film, How To Be Funny On Stage, and the Professional Snowball Fighting League

The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future, there can be a beautiful resonance that comes from looking in the other direction from time to time. Kodak brings back film, the ultimate “device like no other” from a

5 Ideas From CES 2017 That Should Get You Excited

I’m here in Las Vegas at CES checking out the latest in innovative technology, and so that’s going to be the focus of this week’s newsletter. Enjoy the latest from CES, and next week I will be back to curating the best stories of the week for you. As always, I would love to hear

Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals, a great strategic idea from Hasbro UK and an app designed to reduce food wastage. Other stories I selected this week include Amazon revealing its bold ambitions to transform the

Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy

First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced my latest book – this week I’m back with my picks for the most interesting and under appreciated stories of the week and they range from a brilliant new ad

The 15 Best Business Books Of 2016 | Non-Obvious Book Award Winners!

Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked up your copy of the book, but to spotlight some of the research in a more visual way, I wanted to share a short summary of

How To Avoid Getting Burned Out And The Most Important Thing To Buy (And Not Buy) This Black Friday

I hope you are having a week to be thankful for and spending it with family, whether you celebrate American Thanksgiving or not! My chosen stories this week range widely, from a potentially industry changing announcement from Airbnb to the rise of a new inclusive type of fashion that caters to people with physical disabilities.

How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women

The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of information. Apart from this fight, there were stories this week about the bold economic policy of Indian Prime Minister Modi, Nike’s biggest retail experiment and the latest and greatest displays

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