Blog Profile / Influential Interactive Marketing


URL :http://rohitbhargava.typepad.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:309
Posts / Week:0.8
Archived Since:February 23, 2008

Blog Post Archive

Is Your Consumer Experience Is Full Of Jitneys?

Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this

Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)

Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number

What Coke Can Teach McDonald’s About Love

I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?

Batkid, Bollywood and the Rise Of Everyday Stardom

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only

How To Predict The Non-Obvious Future

I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that

Best and Worst Of Superbowl 2015 Marketing Strategy

There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based

The One CES 2015 Trend Marketers Should Care About

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled

The 2014 Influential Business Book Shortlist

It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put

How To Create Brand Love – Q&A Session

Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning

Black Friday And The Rise Of Retail Prostitution

Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another.

Why Facebook’s War On Marketing Is A Good Thing

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working

Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from

How To Be More Influential

A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the

The One Thing Every Brand Needs To Build Trust

Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while

5 Unexpected Storytelling Lessons From Beth Comstock

I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story

How I Spent Over $30,000 To Relaunch My Brand

I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage

5 Signs Apple’s Era Of Dominance Is Over

Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by... Read More >>

Tuesday Talks: How To Create Brand Love – Q&A Session

Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and... Read More >>

5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller... Read More >>

Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on... Read More >>

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