Blog Profile / Influential Interactive Marketing


URL :http://rohitbhargava.typepad.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:347
Posts / Week:0.8
Archived Since:February 23, 2008

Blog Post Archive

How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip | Non-Obvious Insights #32

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do

Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment | Non-Obvious Insights #31

I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker | Non-Obvious Insights #30

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook.  My choices for the most non-obvious stories this week range from two different stories about

B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear | Non-Obvious Insights #29

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder. In other news, the “Millennial Whoop” was sadly unavoidable as a consequence

Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant | Non-Obvious Insights #28

The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied

The $25,000 Olympic Bike And Google’s Stunning New Documentary | Non-Obvious Insights #27

I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from

Everything You Should Know About Rio 2016 Olympic Marketing (And Other Non-Obvious Insights) | Issue #26

To help you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world.  I hope it

Political Conventions And The Worst Men On The Internet

Legendary ad man David Ogilvy once said that “political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left.” I wonder what he would say about the frenzied circus shows of the Democratic and Republican political conventions that have been televised globally these past two weeks. My lead story this

The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids | Issue #24

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an

5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories

The Scary Future Of Media Consumption And Other Non-Obvious Insights | Issue #22

Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this

Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and How To Spin Getting Fired | Non-Obvious Insights #21

Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story

The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights) | Issue #20

This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained

How To Pause The Internet (And Other Non-Obvious Insights) | Issue #19

There was plenty of big business news this week, from Disney’s long awaited opening of its signature theme park in Shanghai to Microsoft’s unexpected acquisition of LinkedIn. Chances are you have seen plenty of news about both – so true to the theme for this weekly email I won’t be spending much time on either.

4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights | Issue #18

This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates and I read insightful in depth articles about everything from how the NYT and WSJ best seller lists really work to the true difference between Uber and Lyft. Along with these

What Whole Foods New Brand Says About You (And Other Non-Obvious Insights) | Issue #17

In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search for a campaign spokesperson to replace Jonathan Goldsmith, the “Most Interesting Man In the World,” reminded me of just how beautiful and rare it was for brand to have a

The Creepy Things Uber Knows About You (And Other Non-Obvious Insights) | Issue #16

It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos from the allowable 140 character character tweet limit, the FDA made small changes to the iconic nutrition facts label after two decades, Victoria’s Secret made a change to finally discontinue

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future | Non-Obvious Insights #15

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph

Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars | Non-Obvious Insights #14

I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this week navigating through stories about perhaps the greatest underdog sports story in soccer history, YouTube’s ongoing plans to kill the cable television industry and Budweiser’s slightly desperate attempt at relevance

Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad | Non-Obvious Insights #13

I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

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