Blog Profile / Influential Interactive Marketing


URL :http://rohitbhargava.typepad.com/
Filed Under:Business & Finance / Marketing
Posts on Regator:331
Posts / Week:0.8
Archived Since:February 23, 2008

Blog Post Archive

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future | Non-Obvious Insights #15

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph

Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars | Non-Obvious Insights #14

I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this week navigating through stories about perhaps the greatest underdog sports story in soccer history, YouTube’s ongoing plans to kill the cable television industry and Budweiser’s slightly desperate attempt at relevance

Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad | Non-Obvious Insights #13

I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year | Non-Obvious Insights #12

My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about what is new and listening to several dozen startup pitches. And so the stories this week are also influenced by this lens as I feature articles about Google’s latest move

Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy | Non-Obvious Insights #11

This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. Outside the mainstream news, though, were several relatively quiet stories that contained potentially huge implications for marketers and business overall – from a

Smart Wine, Driverless Race Cars, Rhode Island’s Marketing Flop and the Truth About Blackberry | Non-Obvious Insights #9

Some weeks have more happening than others and this week’s list of the most under appreciated marketing stories was tough to curate. Interesting stories like Samsung’s new patent on “smart contacts” or Medium’s big announcement about the future of publishing narrowly missed the list – while stories like the Internet firestorm over Nest’s choice to

Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars | Non-Obvious Insights #8

The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare surrounding the release of the new Batman vs. Superman movie. Amidst these big moves, the more interesting stories this week came from quiet experiments like Google’s attempts at building its own

Non-Obvious Insights #7 | Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> Innovation challenges the way things have always been done –

Non-Obvious Insights #6 | Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and New Release Movies For $50

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> For the past week, you’ve likely heard all about SXSW

Non-Obvious Insights #5 | BMW’s Shape Shifting Car, Disney’s Brilliant $1Billion Idea and the Smartest News App Ever

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s issue of Non-Obvious Insights curates some widespread topics

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal | Non-Obvious Insights #4

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some

Whiny Millennials, Selfie Payments and Yelp Sells Its Data | Non-Obvious Insights #3

This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long awaited permission from Facebookto have emotions other than “Like” to describe how we feel. Going beyond the obvious is the focus every week in this newsletter, so rather than rehash the biggest

Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone | Non-Obvious Insights #2

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory.

Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment | Non-Obvious Insights #1

This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue

The Best And Worst Of Super Bowl 2016 Marketing Strategy

I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people

The Powerful Trend That Explains Why We Love Back To The Future

“Roads? Where we’re going we don’t need roads.” Who doesn’t remember that bold prediction and iconic line from Doc Brown in the 80s classic film trilogy Back To The Future? Today approximately half of us are disappointed that we don’t yet have flying cars, while the other half is thrilled that someone actually decided to

The Death Of Gender (And What It Means For Marketing)

There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add

The 5 Worst Habits Of Selfish Brands

Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term

How Amazon Might Accidentally Kill Creativity

I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t

How Reverse Retail Is Changing The Way We Buy

About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer

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