Blog Profile / The Social Customer Manifesto
| URL : | http://www.socialcustomer.com/ | |
|---|---|---|
| Filed Under: | Media / New Media | |
| Posts on Regator: | 171 | |
| Posts / Week: | 0.8 | |
| Archived Since: | April 1, 2009 | |
Blog Post Archive
Wishful thinking
It’s funny. People who do dangerous things are often said to have a “death wish.” Skydiving, whitewater rafting, building dangerous contraptions, playing with fire…all often invoke the “death wish” turn of phrase. That’s completely wrong. Those things are signs of wanting to live life to the extent it can be lived. That’s not a “death [...]
Understanding what customers really care about
When I was invited to join Swipp earlier this year, I was blown away with the opportunity. I’m fortunate to be part of an experienced team that’s working on a tough, interesting problem – creating a new way to answer the age-old question of “who cares?” (Not only that, but it’s a blast getting a [...]
Street Use
When do we lose our creativity? At what age do we stop seeing possibility, and start only seeing what’s being shown and fed to us? I was at a neighborhood park today and it was packed. The swings were swinging. The teeter-totter was teetering and tottering. The jungle gym was…jungling. The water fountain had [...]
The Age of Social Intelligence
Current point of view on where social intelligence is headed. Would love your thoughts, comments and feedback! Are we on the right track? Age of Social Intelligence from Swipp
The Top Five Superbowl Ads (2013)
The top five SuperBowl commercials, according to the Swipp community: (All commercials ranked by their Swipp Index -5 to +5, +5 being the best) Tide Stain Saver (+4.6) NFL: Leon Sandcastle (+4.0) Budweiser Clydesdales (+3.9) Gopro (+3.5) Dodge Ram: Paul Harvey (+3.4) Rounding out the top group were Mercedes, Oreo, Audi, Taco Bell and Kia. [...]
Thank you, Dr. King
(The part you know starts around 12:10.)
New year, new adventure — I’ve joined Swipp!
And we’re off! More here.
Please Vote! The Ants are Marching to SXSW Interactive 2013
My colleagues at Ant’s Eye View have submitted more sessions than ever before and we need your support to be selected to present at SXSW Interactive 2013. With over 3,000 sessions submitted for all of SXSW this year, the competition is stiff, so your votes of Thumbs Up and Comments on our Session Abstracts in [...]
A question of intent
The concepts behind Facebook’s rumored “WANT” button are rooted in the idea of the “intention economy” and are generalizable beyond the Facebook ecosystem. Both customers and enterprises, using today’s existing infrastructure and conventions,...Show More Summary
The Social Engagement Journey presentation and webinar on Tuesday
Looking forward to working with the Future of Talent Institute on a webinar tomorrow on the Social Engagement Journey at 10am PT on Tuesday, July 10th, 2012. If you’re interested in attending, here is the teaser and here is the link to sign up for the webinar. “Social business” isn’t something that happens overnight. It requires fundamental [...]
Wendell Berry – The Real Work
Wendell Berry – The Real Work It may be that when we no longer know what to do we have come our real work, and that when we no longer know which way to go we have come to our real journey. The mind that is not baffled is not employed. The impeded stream is [...]
Most customer service tweets still go unanswered
Some good data and info from the folks over at CRM Magazine on how brands are starting to integrate social customer support workflows into their processes. Here’s the link: Most Customer Service Tweets Go Unanswered The problem is that a majority of companies are still letting these opportunities fall on the floor. In total, the [...]
Turning fans into advocates
There are some great conversations happening over at the Advanced Social Media Strategies for PR, Marketing and Corporate Communications event at Cisco today. In particular, wanted to give a shout out to our CEO Sean O’Driscoll, who is presenting today on the topic of Turning Fans into Advocates. Check out Sean’s deck, embedded below. Turn [...]
It’s no game…
This one should be a lot of fun. Sean O’Driscoll will be presenting with the folks over at Badgeville on the topic of engagement and gameification in a webinar on April 25th at 10:30 PT. (Register here.) The quick agenda: How to use the Journey to the Engaged Enterprise as a benchmark for your [...]
The Social Engagement Journey event, April 23
REGISTER NOW Sean O’Driscoll, our fearless leader at Ant’s Eye View, is keynoting an event next Monday here in the Bay Area. Here’s the description: “Becoming a fully engaged enterprise in today’s social world isn’t about creating a “social media strategy.” It is a journey defined by stages of operational maturity, milestones, and ultimately, [...]
The Hunger Peeps
Katniss Everpeep volunteers as tribute. Katniss Everpeep startles the judges. Katniss Everpeep cuts down a Tracker Jacker nest. Katniss Everpeep destroys the supply pile. Katniss Everpeep avenges Rue. Katness Everpeep buries Rue in flowers. Katniss Everpeep and Peepa are crowned victorious.
No, you can’t control your own data, says the travel industry
A big thanks to Jennifer Cobb for the link to this New York Times article entitled “Swatting Down Startups That Help Consumers.” The gist is that there are a raft of startups that act on the behalf of customers in interacting with big brands (These kinds of services can be thought of as “fourth [...]
Some musings on “small data”
The concept of “big data” is, ultimately, going to hit a brick wall. Here’s why. For a number years now, the concept of being able to collect, mine and process massive data sets that predict customer behavior has been a modern day holy grail. However, many organizations struggle to develop customer insights because they [...]
“Better targeting” is not the panacea to customer loyalty
Trending worldwide on Twitter right now: “Two ways to fix customer loyalty programs.” The lede: “Consumers aren’t as loyal to loyalty programs as they used to be. Since 2008, the number of consumers who feel that such initiatives don’t offer any real value jumped by 50%,according to a study by Forrester Research. The same study also found [...]
A new kind of advertising hell
This is the first time I’ve seen this. AdWeek is redacting their content until you click and “engage” with one of their ad units. This is a perfect example of the concept of “bad attention” that I’ve written about previously. Of course, I’m sure the metrics they are tracking around engagement are through the [...]