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Blog Profile / The Social Customer Manifesto


URL :http://www.socialcustomer.com/
Filed Under:Media / New Media
Posts on Regator:187
Posts / Week:0.6
Archived Since:April 1, 2009

Blog Post Archive

What is bitcoin? And why should I care?

Have you been hearing a lot about Bitcoin, but still not entirely sure what it is? This easy-to-read ebook answers the following questions: What is Bitcoin? Why should I care about Bitcoin? How do bitcoins get exchanged? Are bitcoins money? Why should a business accept bitcoin? Why should I personally use bitcoins? What are the […]

For Bitcoin to hit the mainstream, it needs to address its gender issue

image: freshphoto Bitcoin has a woman problem that, unless solved, will keep it from hitting the mainstream as a medium of exchange, at least in the US. The following conversation is primarily aimed at the particular challenge Bitcoin faces in getting to mainstream adoption, and is not focused on the speculative rises and falls that have […]

Andreessen Horowitz invests $25 Million in Coinbase

Things just got very interesting in the bitcoin space. Andreessen Horowitz, never a firm to shy away from large bets, just invested $25MM into Coinbase. It looks like other current investors including Union Square Ventures and Ribbit Capital were also a part of the Series B raise. The story from AllThingsD: “If you’re a bitcoin […]

Macbook Air trackpad issue resolved

Just documenting this here for others, in case it’s useful. I have a 2012 (or maybe it’s early 2013) Macbook Air. This week, the trackpad started selecting everything, as if it was in permanent click-and-drag mode. This was maddening, and made it literally impossible to use the machine. image: cyfuss I spent a couple of […]

Talking ’bout my motivation

By way of a path through this whitepaper from Limelight networks and Digital Clarity Group, found an interesting presentation from this month’s Inbound Marketing Summit (#IMS13) that was created by Allen Bonde from DCG. Not only does Bonde’s presentation echo research we are seeing from the likes of Forrester and others that points to the […]

Lead generation and social marketing key for marketers, says Forrester

Forrester has published a detailed research report comparing the marketing approaches of over 200 organizations across a wide variety of industries including software, electronics, media, publishing and professional services (e.g. marketing, agencies, business consulting, etc.). Show More Summary

How a meme spreads on LinkedIn

I always find it interesting when things get used in unexpected ways, like using a nutcracker as a bottle opener or using rice to dry out a smartphone that got soaked. So when I saw that Koka Sexton had run an experiment that sought to understand how a meme could travel on LinkedIn, I was intrigued. What Koka did was share an […]

Mac Lethal fast-raps the news

(I also wanted to try out the Facebook embed post thing, just to check it out.)

How to be luckier

Weekends are usually “catch up on reading and drink a lot of coffee” days around the homestead, and last Sunday was no different. One of the most interesting things I came across was this article out of The Telegraph (UK) entitled “Be lucky – it’s an easy skill to learn.” In it, researcher Richard Wiseman, […]

Why word of mouth matters

There are many aspects to the marketing mix, with “paid, owned and earned” being the three key pillars as illustrated by Jeremiah Owyang and the team at Altimeter Group. Which of these is the most trusted? Earned media – or word-of-mouth – wins by a wide margin in general and with women in particular. Not only is it the […]

Content marketing that drives engagement

As the marketing world gets more complex, there are a number of approaches that can be employed in order to increase engagement with prospects and customers. In particular, if you’re responsible for driving higher engagement with your brand through online channels, items such as content lists, photos, surveys, stories and personality are items that should […]

Transcript of my presentation at HubSpot #Inbound13 – You Must Be Present To Win

image: http://www.etsy.com/listing/62651817/motivational-quote-you-must-be-present You Must Be Present To Win Christopher Carfi (@ccarfi) Presented at HubSpot #Inbound13 August, 2013 I am about to commit an act of blasphemy. I know we’re all marketers. Show More Summary

Bring The Awesome

A particularly resonant post from Seth. Some great perspective in here…past may be prologue, but doing something truly novel, doing something truly creat-ive, can’t be based solely on the data. Worth a read. Seth Godin: Perhaps you could just make something awesome instead    

Chicago trips!

Going to be in the homeland twice in the next couple of weeks! This weekend I’m representing Swipp speaking at the World Future Society annual conference on Rateocracy: When Everyone and Everything is Rated with esteemed colleague Bob Moran (@robertpmoran). Will be in town Saturday night 20Jul if anyone is interested in getting together. And [...]

Wishful thinking

It’s funny. People who do dangerous things are often said to have a “death wish.” Skydiving, whitewater rafting, building dangerous contraptions, playing with fire…all often invoke the “death wish” turn of phrase. That’s completely wrong. Those things are signs of wanting to live life to the extent it can be lived. That’s not a “death [...]

Understanding what customers really care about

When I was invited to join Swipp earlier this year, I was blown away with the opportunity. I’m fortunate to be part of an experienced team that’s working on a tough, interesting problem – creating a new way to answer the age-old question of “who cares?” (Not only that, but it’s a blast getting a [...]

Street Use

  When do we lose our creativity? At what age do we stop seeing possibility, and start only seeing what’s being shown and fed to us? I was at a neighborhood park today and it was packed. The swings were swinging. The teeter-totter was teetering and tottering. The jungle gym was…jungling. The water fountain had [...]

The Age of Social Intelligence

Current point of view on where social intelligence is headed. Would love your thoughts, comments and feedback! Are we on the right track? Age of Social Intelligence from Swipp

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