Blog Profile / Marketing Vox
| URL : | http://www.marketingvox.com | |
|---|---|---|
| Filed Under: | Marketing / Online Marketing | |
| Posts on Regator: | 1927 | |
| Posts / Week: | 8.9 | |
| Archived Since: | April 23, 2009 | |
Blog Post Archive
Benchmarking State of Marketing Industry Skills | B2B Buyers Want, Don't Get, E-Commerce | Google's Penguin Update Cut Down Repeat Domain Entries
Agencies: As the marketing field becomes more quantitative, Rand Fishkin benchmarked the stated skills of marketers by harvesting self-reported areas of expertise on various social media platforms. The data may prove helpful over time...Show More Summary
Ad Execs: NSA Reading Your Religious Views Unlike Ad Tracking | Google Given Pats for Algo Doing Decent Anti-Spam Job | Statisticians Surrender Analytics to Liberal Arts Grads
Privacy: Ad execs were asked to wring their hands regarding online privacy concerns now that the NSA shenanigans have been brought to light. Their responses: probably no significant impact on online ad privacy concerns. Search: Word on the street in black hat search circles is that the most recent Penguin release actually worked; this time mostly penalizing [...]
Google to Punish Sites with Poor Mobile Executions | Responsive Ads Used in Reach for Display Pricing
Analytics: Chinese firm Miazhen Systems' CEO indicated that they've become the "Nielsen of China,", probably unaware that this drags up connotations of charging exorbitant fees for data derived from old-school technologies, with a penchant...Show More Summary
Adweek Calls Out Alleged Fraudsters, Names Names
Publishing: Actual reporter Mike Shields published a story in Adweek calling out half a dozen companies that allegedly sell fraudulent web traffic. As part of an ongoing series of stories examining the gray market of cheap traffic, Shields interviewed publishers and buyers to get an impression of which companies the street believes to be dealing in [...]
IAB: Begone 'Spit Bits' | YouTube Launching Create-Your-Pay TV-Channel Service
Media: In a duet of dueling open letters, an ad hoc group of agency executives lobbed a constructively critical missive to the media industry, suggesting that it do more to promote its more innovative new content, presumably because that would give them the scale they need to buy it efficiently. In an impressively quick turnaround time, [...]
Execs Skeptical on AOL's Plan to Take TV Budgets
Publishing: Executives indicated it was unlikely AOL would be drinking from the TV chalice, even after producing its own web video content.
Twitter Growing Up (Sniff), Attempts to Earn Own Money | Some 'Traffic Exchanges' Fronts for Spam Traffic Laundering | Online Vid Inventory Sell-through Dissonant with TV Equivalent
Publishing: Twitter has been engaged in a frenzy of ad product development, the inevitable step after a company matures sufficiently to drop the conceit that it'll develop a new, magical revenue stream that the internet has yet to see. This may be a harbinger of some sort of liquidity event, as the financial adults appear to [...]
HuffPost Launches Media Prostitution Automation | 'Dark Google' Data Issues | TV to Shrink, Finally
Publishing: The Huffington Post thought hard about how it could make "native ads" even more advertorial-esque, and eventually they came up with the idea of allowing an ad agency to bypass the media sales process and post content on their site within two hours of submission. HuffPost does not review it, although a "branded content" label [...]
Cord-Cutting Not Just for Telephony Any More | Hulu Bids Reportedly Low Relative to Previous Offers
Demographics: The WSJ reports that people are "cord-cutting" internet service in addition to telephone services. It appears that the ubiquity of public internet is allowing some to get away with not having to pay monthly fees. Some are finding their mobile plans allow for enough bandwidth for their needs, but these would be people with relatively [...]Show More Summary
How Many Banner Ads Does It Take To… | Google's 'Enhanced' Campaigns Strain Definition
Signs of Doom: Hubspot put its stamp on a meme going around the web of late: demonstrating via the power of anecdotal statistics how. banner advertising is a low-odds affair. Search: Matt Van Wagner discourses on changes Google is forcing upon advertisers. The gist learned from some actual client conversions: these new "Enhanced" features provide some added value [...]
Web Marketing Finally Gets an IPO Success | Mediaocean Incorporates More Media into Online Buying Tool | Google Revamps Search Marketing Tools
Robot Invasion: Mediaocean continues its roll, adding out-of-home electronic market firm ADstruc - and its backer Posterscope - into its increasingly articulated cross-media buying platform. Marketing Automation: The initial public offering...Show More Summary
Yahoo Drops $1.1 Billion for Social Bonafides | Ad Council Revamps Online PSA Distribution
Yahoo Deathwatch: Yahoo bought Tumblr for $1.1 billion, a sum that - taking into account a one percent interest rate and current Tumblr revenues - would take about 500 years to pay out for Yahoo (but then everything will be gravy after that.) Publishing: The Ad Council launched a new central site for distributing public service ads. Digiday reports [...]
Online Media Cashflow a Bit Scarier, Declining | Six in Ten Clients are Pushing 'Performance' on Agencies
Signs of Doom: An interview with media payment bridge loan firm FastPay reveals that, despite appearances, media firms appear to be later and later with their payments, indicating a declining general financial health. Agencies: 61 percent of big ad clients surveyed at an ANA conference indicated that they're building in performance measures. Show More Summary
New Google Algo Imminent, 'Native Ads' in Sights
Google's department in charge of making a hash of trying to separate content spam sites from others is warning website publishers of a new algorithm dubbed Penguin 2.0 to come this summer that should shake things up a bit. In particular, "native ads" seems to be in its sights, with two criteria listed as necessary [...]
Yahoo: OK, MSFT, Keep Selling Us, for Now | comScore Undercounts a Smidge | Selling Out Your Content Space to Advertisers Good for Advertisers
Analytics: Publishers are complaining that comScore undercounts their real traffic. The variance between the panel-based third party numbers and the publisher's own is not surprising, but the general bias to the low may well have something to do with the fact that the publishers on the wrong side of that inaccuracy will be the ones to [...]
Feds Nick Affiliate Fraudsters | Teens Heart Email (If They Own iPhone) | Denton: Robot Markets Not All Bad | Google Human Again Proven Wrong by Google Algorithm
Robot Invasion: Nick Denton, Gawker founder and the fellow perhaps most associated with a clear-eyed expression of publisher self-interest, noted that online media markets aren't necessarily all bad for the content creators, as the real-time ad exchanges allow for monetization of spike traffic. Email: The best evidence of impending death of email - decrease use among teens - [...]
Yahoo's Unconscious Body Twitches, Online Videos Pop Out | Big Audience Considers Purchase Only on Mobile | Online Video Rated as Highly as, Cough, Primetime TV
Mobile: xAd, a mobile ad seller, generously published a study showing that almost half of users use mobile searches exclusively to make purchases of certain categories. So, while mobile advertising is proving less efficacious per impression than those ads appearing on computers, there may be audiences reachable only via the newfangled stuff. MarketingLand has a useful [...]
comScore: Hey, There's this New Mobile Thing, Daddy-O | DoubleClick Exchange Wants Your First Person Data
Mobile: comScore discovered that there are a number of mobile internet users that they might measure as well, and that this changes site rankings. Now if we could only convince them that horseless carriages are now allowed on roadways. Search: Average position is a common metric to gauge search engine optimization success, but it's often misunderstood as the [...]
Publishers Wake Up to Idea that Privacy Regs = Greater Publisher Power | Rationality Hits; TV Sales Expected Lower | Google Allows Tracking Value by Mobile Status
Publishing: It took them a few weeks, but publishers are now making noises that they aren't necessarily against greater privacy regulation. Accustomed to dumb regulatory ideas, the knee-jerk reaction of many was to assume the worst of the proposed measures. Upon analysis, many publishers see further cookie regulation as handing power back to publishers from the [...]
Media Buyers Not Yet Sold on Exchanges
Robot Invasion: A media buyer poll shows that the jury is still out regarding programmatic buying, with only one in three buyers either highly or somewhat likely to replace a direct relationship with one through an exchange. Another third says they're waiting to see on the success of existing experiments.