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Blog Profile / Marketing Vox

Filed Under:Marketing / Online Marketing
Posts on Regator:2048
Posts / Week:7.3
Archived Since:April 23, 2009

Blog Post Archive

Sprint Shops for Shops | About Bows 'Native' Ads | 3 Out of 4 Buyers Don't Grok Robot Buying

Agencies: Sprint, once the third largest marketer in any category on the internet, is throwing its account up for review again. Earlier a JWT stalwart, the firm has been with Leo Burnett, with pieces parceled off to Figliulo & Partners in the past couple of years. The companies brand back in the mid-90s was completely reliant [...]

Publisher Eyeball Arbitrage Less Shady, but Less Profitable Nowadays | Display Still Rocks Results | Secure Sites Not Seeing Google Love

Publishing: Many publishers pay for traffic making them part publisher and part traffic arbitrage play, as they then attempt to sell the media to advertisers at a profit. With the reduction in CPM rates obtainable by publishers, the arbitrage margin has become quite thin; and with the unpredictability of Facebook, unreliable. Analytics: For all the derogation of display [...]

Video Exchange: Humans Just Create Overhead; Publishers: Robots Devastate Pricing | Robotic Mobile Up Lots | MB Snatches Remaining Competitor Insight Express

Robot Invasion: TubeMogul's better-than-expected results show a keen management desire to eliminate humans in the buying chain to create efficiencies. On the other hand, publishers are coming to the conclusion that throwing their video...Show More Summary

Ad Exchange Primer for Cynics | LinkedIn Adds Targeting | Google Eats Potential YouTube Competitor

Robot Invasion: George Simpson explains, only half-jokingly, how the industry got to where it is today ("akimbo" comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate...Show More Summary

BBB: Tracking is Tracking, You Scallywags | Bing Revs Ad Editor | Google SERP Change Benefits Dissipate

Privacy: The Better Business Bureau is complaining about all the new ad technology claims pointing out that there is personal identification beyond cookies. It's not that the claims are false, but rather that they fear people will not abide their Accountability Program, which asked that they seek explicit permission prior to such tracking. One of the [...]

Snapchat Attempts Piece of Ad Pie | AOL: Do-Not-Track? Piff. | Google Pushes Out New Bulk Editor

Publishing: Snapchat is growing up. In its first efforts to create an actual revenue stream it is relying on … wait for it … advertising. Privacy: AOL is joining everyone and their dog in explicitly not honoring Do Not Track requests, the never-working model whereby browsers would inform sites of the user's wishes on tracking. As others have [...]

Google Goes 1980s with Tailored Phone Numbers for Call Ads | > 1/2 of UK Publisher Traffic is Mobile | Firms Scrutinize Employee Social Media Interactions

Search: Google is going old school, providing unique phone numbers to help track online-borne phone transactions to the ads that inspired the call. Mobile: More than half of the online audience of British print publishers reads the content...Show More Summary

TV Drawn into Programmatic | Publisher Spins Off Lucky | $50 Million to Fund More Link Bait

Video: AudienceXpress, a firm with access to old-school cable TV avails, is the underlying technology for TubeMogul's new effort to integrate a programmatic capacity with linear television. Publishing: Publishers are infamous for taking hard-on-their-luck publications and shuttering them rather than selling the assets off to others. Show More Summary

Dead Tree Journalists Rolling in Graves on 'Native' Ads | Yahoo Loving New 'Native' Revenues, Client Success | Almost All Publishers on Exchanges

'Native' Advertising: More handwringing on native advertising, which is not going away (neither the newly-titled advertorial, nor the handwringing). The concern seems most contentious at publishers that have print editorial standards. Yahoo,...Show More Summary

Ad Fraudsters in Spy vs. Spy Code War Harkening to Spam Wars | Europe: YouTube Is Looking Anti-Trusty Lately | More Time Spent on Net with Mobile Devices than Desktops

Mobile: Mobile internet usage just ate the internet. Most time spent on the internet is now done watching the tiny rectangle screens of mobile devices. A goodly portion of this is social networking. Ad Fraud: Ad fraudsters are already gaming the first generation tools ad networks like Tremor and AdaptTV have been deploying to detect bot-generated impressions and [...]

Nielsen's Mobile Product Selling Through | Google Product Listings Gaining Ratings | Twitter Grows

Metrics: Nielsen just may manage to stay on the moving media gravy train, having had most major mobile networks sign up for their mobile measurement service. Search: Google Product Listings ads are getting one- to five-star ratings, as shown in testing in the U.S. currently. Social: Twitter is a tiny competitor relative to Facebook, but it is showing user growth [...]

Study: Sequenced Ads Beat Incessant Calls to Action

Creative: A new study indicates the superiority of an intelligent drawing of a reader through a series of messages in parallel to the sales funnel process (branding -> consideration -> call to action). That beat pounding them over the head with calls to action, increasing conversions by more than 50 percent.

Twitter to Facebook-Jilted Marketers: 'We'll Love You' | Meanwhile, Facebook Offers Fewer, Bigger Ads to Marketers with $ | Google's Bible for Quality Rankers (Human for Now) Leaks

Social: In a double whammy against Facebook, Twitter is promising marketers that they will be able to enjoy an actual benefit from gaining the equivalent of "likes," featuring the capacity to organically reach at least 30 percent of them per week via social content marketing. This is both a serious competitive advantage over Facebook spending, as [...]

Agency Allegedly Abandoning Open Market Robot Buying (and Clicks) | Marketers Establishing Own Exchanges | Commerce Sites Selling Native Avails

Agencies: MediaPost scratches its head regarding GroupM's decision to essentially abandon the open ad exchange realtime bidding market. This can be explained either by an assessment that there is so much fraud and dreck in the open exchange media pool that the more expensive private programmatic deal with "premium" publishers provides more value; or - even [...]

New Exchange Limited to Mastheads | Retargeting Sometimes Too Much | 2 Native Ad Campaigns Compared

Robot Invasion: ABC and Google put together an ad exchange limited to masthead media, showing the tendency for exchanges to both proliferate and consolidate media buying at the same time. Media: Retargeting can be too much of a good thing. Native Ads: Two different well known native ad creative launches are compared in terms of social metrics.

New Email Benchmarks | Backlinks Still Matter | Bing Takes Page from Google, Nixes Webmaster Forums

Email: Silverpop is publishing its book of email benchmarks so you can wring your hands about what your competition is doing. And selectively compare yourself to them for your bosses too, of course. Search: Google has done much to get people to stop thinking about SEO tactics and start concentrating on creating more high quality content for their [...]

Single Ad Fraud Found to Have Produced >1% of Video Ads | Europe's 'Forget' Decision Causing Silliness | Rumors of Google Content Widget Mongered

Ad Fraud: One online ad fraud scheme unmasked yesterday was found by DoubleVerify to have encompassed more than 1 percent of all online video ads, as it had infected just about all video exchanges. The manic move to video ads made the market a great target with relatively high CPMs. Video avails are typically only a [...]

PR Newswire Nears Chair, Begs for Pardon | TV Upfronts Gorge on Same Cash, Provide Still Less Media Value | DAA Launches Privacy App in (Doomed) Attempt to Pre-empt Regs

Search: PR Newswire is trying to address the traffic nose dive that came from the Panda 4 algorithm change, and which was tantamount to a Google death sentence. But Google would have to be feeling very generous to give them back their former link love given the steps PR Newswire has said it will follow. [...]

Yahoo Offering Guaranteed Viewed Impressions | Search Engines Stingier on Organic Traffic | BrightEdge: Poor Mobile Experiences Nuking Site Traffic

Publishing: Yahoo will offer guaranteed viewed impressions. Search: Search engines, which provide about a third of traffic going to websites, are steadily reducing the amount of traffic they throw to websites through organic search results, according to Sharaholic. Show More Summary

Forrester: Even with Lower Adoption, Facebook Still Dominates Teens | Quality Score 'Clarified' with Opaque White Paper | Google Allows Targeting by Fecundity

Social: Forrester's Nate Elliott points out that Facebook still dominates the teen demographic despite reportage stressing its recent decline in that group's adoption rates. The issue isn't really whether Facebook is on top or not at the moment, but rather if the slight dip in adoption portends a big cyclical shift as we saw happen suddenly [...]

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