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Blog Profile / Marketing Vox

Filed Under:Marketing / Online Marketing
Posts on Regator:2056
Posts / Week:7.1
Archived Since:April 23, 2009

Blog Post Archive

Google to Test Non-Annoying Version of YouTube | Sites Discriminate on Pricing Based on Platform | Child Privacy Cookiepocalypse Suit Wends its Way

Video: Google plans to offer a paid video service shorn of their unusually annoying ads may support additional content creation. Online and paid content firms have found that it isn't that high a bar to produce better series than those found on broadcast television, although it is quite expensive. Ecommerce: Ecommerce sites are discriminating prices based on [...]

Agencies' Free Pass on Media Conflicts Perhaps Ending | Nielsen: This Internet Stuff is Important | The Only Good Mobile Search Ad is a Top Search Ad

Agencies: After a few years of agencies getting a pass on alternate media buying models, with agencies earning margins due to ownership of the tech stack, or sometimes even the media itself, their clients are now getting concerned that - heaven forfend - there might be conflicts of interest causing them to get raw deals. Analytics: A somber [...]

HuffPo Content Slingers to Inhabit LBCo | Germany Dislikes Tracking, Sarcastic Humor, Audience Measurement | >1,000 URL Takedowns Per City in Google's Forced Euro Expurgation

Native Ads: Leo Burnett is getting the Huffington Post to help it create content that it will run on that site and its parent AOL network. The creative floors of 35 West Wacker might not take kindly to Huffington's comments on the deal; "The idea that one agency is doing the creative is obsolete." (Thud.) Privacy: German privacy [...]

RIP Pagerank | Ancient Client Kraft Shakes Up Equally Old Agency | Facebook's 'Mobile Adsense' Rolling Out

Search: The PageRank toolbar, once ubiquitous the browsers of online media professionals to determine what Google was currently thinking about certain sites, is probably dead for real this time. It's death has been announced a few times before over the past two years, but Google is - again - projecting its demise. Really. Agencies: Kraft has long been [...]

Ad Fraud Redux | Authorship Dead a While, But Funeral Finally Happening | Apple Tidies up Health Data Policy Prior to New Product Launches

Ad Fraud: AdExchanger continues its fascinating series of interviews of ad fraud detection company executives, this time talking to DoubleVerify's Matt McLaughlin, who does a good job of not revealing too much about the workings of the firm's technology, but does note that the move to programmatic is pushing advertisers to bring media buying, and even [...]

Yahoo Gulps Ad Fraud Firm | $60MM to AppNexus | Google's Quiet Algo Change Still Unacknowledged

Biz Buzz: AppNexus received a $60 million investment, putting its funding to date around $200 million, this despite a general market wariness regarding ad technology. Yahoo made another acquisition

US: Demo Targeting Smells Suspicious | Germany: Google Should Out its Algorithm | Social Ain't Free

Privacy: The FTC, rummaging around for more trouble it can make for online marketers, is starting to look at how data companies are serving up demographic groups and clusters, with an eye - presumably - for finding problems with racial biases or other discriminatory uses. The FTC has traditionally been the agency to enforce "redlining" behaviors [...]

Youth Turn Away (Slowly) from TV | Most Online Video Brand Ads Through Robot Buying | IAB Threatens to Define Fraud Terms, Express Indignation

Video: Young people are indeed viewing much less television than their elders, and that's intensifying. Online video branding campaigns are seeing 60 percent of sales go through robot buying channels. Fraud: The IAB is tilting at the fraud windmill with its favorite weapon: a committee that will set up a bunch of definitions.

Sprint Shops for Shops | About Bows 'Native' Ads | 3 Out of 4 Buyers Don't Grok Robot Buying

Agencies: Sprint, once the third largest marketer in any category on the internet, is throwing its account up for review again. Earlier a JWT stalwart, the firm has been with Leo Burnett, with pieces parceled off to Figliulo & Partners in the past couple of years. The companies brand back in the mid-90s was completely reliant [...]

Publisher Eyeball Arbitrage Less Shady, but Less Profitable Nowadays | Display Still Rocks Results | Secure Sites Not Seeing Google Love

Publishing: Many publishers pay for traffic making them part publisher and part traffic arbitrage play, as they then attempt to sell the media to advertisers at a profit. With the reduction in CPM rates obtainable by publishers, the arbitrage margin has become quite thin; and with the unpredictability of Facebook, unreliable. Analytics: For all the derogation of display [...]

Video Exchange: Humans Just Create Overhead; Publishers: Robots Devastate Pricing | Robotic Mobile Up Lots | MB Snatches Remaining Competitor Insight Express

Robot Invasion: TubeMogul's better-than-expected results show a keen management desire to eliminate humans in the buying chain to create efficiencies. On the other hand, publishers are coming to the conclusion that throwing their video...Show More Summary

Ad Exchange Primer for Cynics | LinkedIn Adds Targeting | Google Eats Potential YouTube Competitor

Robot Invasion: George Simpson explains, only half-jokingly, how the industry got to where it is today ("akimbo" comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate...Show More Summary

BBB: Tracking is Tracking, You Scallywags | Bing Revs Ad Editor | Google SERP Change Benefits Dissipate

Privacy: The Better Business Bureau is complaining about all the new ad technology claims pointing out that there is personal identification beyond cookies. It's not that the claims are false, but rather that they fear people will not abide their Accountability Program, which asked that they seek explicit permission prior to such tracking. One of the [...]

Snapchat Attempts Piece of Ad Pie | AOL: Do-Not-Track? Piff. | Google Pushes Out New Bulk Editor

Publishing: Snapchat is growing up. In its first efforts to create an actual revenue stream it is relying on … wait for it … advertising. Privacy: AOL is joining everyone and their dog in explicitly not honoring Do Not Track requests, the never-working model whereby browsers would inform sites of the user's wishes on tracking. As others have [...]

Google Goes 1980s with Tailored Phone Numbers for Call Ads | > 1/2 of UK Publisher Traffic is Mobile | Firms Scrutinize Employee Social Media Interactions

Search: Google is going old school, providing unique phone numbers to help track online-borne phone transactions to the ads that inspired the call. Mobile: More than half of the online audience of British print publishers reads the content...Show More Summary

TV Drawn into Programmatic | Publisher Spins Off Lucky | $50 Million to Fund More Link Bait

Video: AudienceXpress, a firm with access to old-school cable TV avails, is the underlying technology for TubeMogul's new effort to integrate a programmatic capacity with linear television. Publishing: Publishers are infamous for taking hard-on-their-luck publications and shuttering them rather than selling the assets off to others. Show More Summary

Dead Tree Journalists Rolling in Graves on 'Native' Ads | Yahoo Loving New 'Native' Revenues, Client Success | Almost All Publishers on Exchanges

'Native' Advertising: More handwringing on native advertising, which is not going away (neither the newly-titled advertorial, nor the handwringing). The concern seems most contentious at publishers that have print editorial standards. Yahoo,...Show More Summary

Ad Fraudsters in Spy vs. Spy Code War Harkening to Spam Wars | Europe: YouTube Is Looking Anti-Trusty Lately | More Time Spent on Net with Mobile Devices than Desktops

Mobile: Mobile internet usage just ate the internet. Most time spent on the internet is now done watching the tiny rectangle screens of mobile devices. A goodly portion of this is social networking. Ad Fraud: Ad fraudsters are already gaming the first generation tools ad networks like Tremor and AdaptTV have been deploying to detect bot-generated impressions and [...]

Nielsen's Mobile Product Selling Through | Google Product Listings Gaining Ratings | Twitter Grows

Metrics: Nielsen just may manage to stay on the moving media gravy train, having had most major mobile networks sign up for their mobile measurement service. Search: Google Product Listings ads are getting one- to five-star ratings, as shown in testing in the U.S. currently. Social: Twitter is a tiny competitor relative to Facebook, but it is showing user growth [...]

Study: Sequenced Ads Beat Incessant Calls to Action

Creative: A new study indicates the superiority of an intelligent drawing of a reader through a series of messages in parallel to the sales funnel process (branding -> consideration -> call to action). That beat pounding them over the head with calls to action, increasing conversions by more than 50 percent.

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