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Blog Profile / Marketing Vox

Filed Under:Marketing / Online Marketing
Posts on Regator:2009
Posts / Week:7.7
Archived Since:April 23, 2009

Blog Post Archive

Mobile Trend So Strong, Desktop Adspend to Shrink | Yahoo Brings Motion to Big Image Ads | Startup to Profile Video Watchers, Provide Higher Performance Segments

Mobile: eMarketer made the bold claim that the trend of spending more on mobile media is so strong that it will actually suck revenue out of the existing desktop online ad budgets this year, causing them to shrink. Since the brunt of the mobile spending is done on sites such as Google, Facebook, and other social [...]

Facebook Offers Frequency Control, Sort Of | Time-Based Pricing Percolating | Like Others, MediaCom Chooses Tech Partner Over Neutrality

Social: As one of the most frustrating aspects of advertising on Facebook via its normal advertising interface is that it disallows frequency control, the firm is now finally offering some measure of frequency limiting - but only for its video inventory. Media: Various publishers and tech firms are offering display ads priced based on time slot and time [...]

AOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email Newsletters Plug Away

Video: AOL is attempting to pull a "Google News" in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize the online video content jukebox. Search: Google is batching some Adwords announcements for next week. The notification of the upcoming announcement implies yet more [...]

Search Tags and Interfaces Slowly Integrating | Ad Industry Lobbies Obama: 'Data is Good,' President Smiles | Mobile Firms' Data Revs Beat Voice Revs

Search: Google is gradually solving the problem of integrating various ad and analytics tags, now enabling a single Google Analytics tag to operate dynamic retargeting. The interfaces to set up these technologies are still well outside the usage capacity of most Adwords customers, but the ongoing simplifying and integrating of these features may at last be [...]

Twitter Ad Prices Still Not Seeing Bottom | Trend Du Jour: Spinning Off New Print Products from Web | Ad Tech Firms Establishing Viewability Cred

Social: Twitter, still trying to attract significant ad share, allowed its media prices to decline by about a fifth over the last quarter. Media: Digiday points out the trend of online media outlets opening up their own print vehicles, usually of significantly smaller scale than typical consumer magazines, typically with pre-sold major sponsorships. The motive for the trend [...]

Results of Facebook Bait-Switch: More Ad Supply Eaten, Prices Up | Governments Stink at… Social | Search Analytics Firms Look for Silver Linings in Google Moves

Social: Advertisers are again discovering the rules of supply and demand. Now that Facebook has cut off most of the "social" aspects of brand pages - where people who liked those pages presumably would see these desired posts in their feeds subsequently - the advertisers are forced to pay for traffic by purchasing more of the [...]

Android TV May Pull A Galaxy Gear | Marketo Grows | FTC Comes Down on "Jerk" Extortion

TV: Google has plenty ideas of its own, but it's rarely failed to copy one of Apple's as well. A new Android TV project would keep up their record, launching into a market that isn't yet a market, but a market in which Apple is soon expected to create a market. Marketing Automation: Marketo continues its tear of [...]

MSFT and Yahoo Do the Robot for Premium | Even Comments Aren't Safe from 'Native' | Google Trying to Fix Algo that Snubbed Authoritative Sites

Robot Invasion: Microsoft and Yahoo's "premium" inventory is now going the way of the robots, with MediaMath having cobbled together a partnership of various ad tech stack layers allowing guaranteed delivery contracts purchased via auction. Native Advertising: Even the comments below articles are now for sale, now that we can call it "native advertising" and avoid the glare [...]

Google To Offer TV-Like Ratings Guarantees Via Nielsen | Rubicon Goes Public, Rises by Quarter | App Usage Grows at Mobile Web's Expense

Metrics: Nielsen will sell ratings for YouTube in May, and Google will will provide guarantees based on the data. Biz Buzz: Ad tech darling Rubicon Project went public and shot up 25 percent in the day of trading. Mobile: App usages is growing at the expense of mobile web viewing. In Q1 2014, users spent five out of six minutes [...]

Peet's and Razorfish Put Money Where Mouths Have Been for Years | Facebook Loses Still More Marketer Friends | Unclear If Google Can Raise Its Game with Humans

Agencies: Congratulations are in order for Razorfish and its new client Peet's Coffee, who have agreed to compensate the agency based solely on the coffee maker's ecommerce profits, without consideration of billable hours, martinis served at lunch, or whatever else it was that Razorfish once demanded as compensation. Many have claimed to want to do this, [...]

RIP DailyCandy: First to the Bottom, Killed By All Who Joined It There | MRC's Head Reappears from Hole in Sand | Twitter Lamer than Google+

Native Advertising, Prostitution and Gerrymandering: Before there was the euphemism "native advertising" there was an over-hyped site that helped clear the way for the amoral selling of editorial space. And for all the money wasted on, its current owner is cutting it loose. Show More Summary

Twitter Slips onto Slope of Paid Placement | DC Agreeing on One Thing: Tax Ad Spending

Advertorial/Native Ads: Twitter leaped onto the slip-and-slide that is paid placements in search results by enabling Promoted Accounts to show up as recommended feeds to follow based on advertiser-defined categorizations. Regulation: The...Show More Summary

Firm Patents Pixel Tracking + Crawling | Amazon Touts Video | Agencies Find Amazon's Pitch a Bit Puffed Up

Ad Technology: A small ad tech firm won a patent for combining crawl data with pixel beacons to provide advertisers with reports regarding where their ads turned up and things like whether or not they were visible. Companies concerned regarding future patent trolling suits might consult with former Internet Profiles employees for a good potential source [...]

Deductibility of Adspend Still in Jeopardy, Perhaps Less So | Major Search Trends | Google Policy Change Reversion Feeds Speculation on Adwords Affects on Organic Results

Ad Tax Apocalypse: Prospects for a tax body blow to ad expenditures may be receding slightly as one of the senate committees that deals with such matters saw a leadership change to a senator who is perceived to have a more moderate opinion on whether or not to limit the tax deductibility of ad expenses as [...]

Nielsen Cops Out, Withholds Data on TV Audience Migration to Internet at Behest of Media Sales Clients | Comcast Eats Time Warner; Gains Leverage Over Would-Be TV Tech

Metrics: At the request of their paying clients in the local television market, Nielsen is reversing itself and withholding data showing a small but increasing percentage of the audience moving to the internet for viewing the shows measured for ratings. In effect, this allows local TV media to sell parts of the audience that don't actually [...]

Automakers Sigh, Pony Up for Mobile Media Targeted to Own Showrooms | Robot Media Market So Confident It's Guaranteeing Media Sales | Social Media Apps Taxonimized

Retargeting: Competitive retargeting is increasing in the mobile media market, allowing for instance, auto makers to blast mobile users while they're on car sales lots. The practice is now inspiring major brands like Mazda to counter-buy ads in an attempt to win the mobile mental shelf space even in their own showrooms. Robot Invasion: MediaCrossing's swagger knows no [...]

Big Data Employed for Puerile Editorial | News & TV Sites Glom Together in Private Network | FCC Looks with Skepticism at News & TV Sites' Cooperation

Publishing: Editorial startup Vocativ is positioning itself as a "deep web" miner of big data, but ultimately, what it's mining is tabloid editorial. Google has created a private local news ad exchange via its DoubleClick property, allowing...Show More Summary

Spam Lessens, Is More Dangerous | Page Takeovers Liked by Panel | Third of Searches Lead to Dynamic Content | Princetonians: Facebook Doomed

Creative: A study sponsored by Undertone, a large format advertising company indicates that people prefer large format ads that take over the entire screen over the run-of-the-mill display ads. Ipsos-ASI conducted the research, surveying 3,000 apparently very odd people. Search: Perhaps a signal as to how low a bar the search sector has for what it considers "rich," [...]

Canada: Google at Fault on Privacy | Google: Blame Advertisers | Advertisers: Blame Canada

Search: Google's retargeting ad system - in the hands or ROI-maximizing advertisers - apparently has the power to violate Canadian privacy laws. As Canada took Google to task, the search engine firm blamed advertisers for applying its technology inappropriately in the case of ads targeted to people who have variously indicated certain health conditions. Changes are [...]

comScore Scores More Data Partnerships | Study: Stolen Content Earning $227MM in Online Ads

Metrics: comScore, not content with its shiny new Google deal, is partnering with big data providers Acxiom and Epsilon. Publishing: A new study finds that sites that steal content are making close to a quarter billion dollars annually on advertising. Publishers face a whack-a-mole task of issuing take-down requests to sites stealing their content and "Google juice." [...]

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