Blog Profile / The Best of Word of Mouth Marketing

Filed Under:Business & Finance / Marketing
Posts on Regator:251
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Archived Since:February 23, 2008

Blog Post Archive

Setting the Groundwork for Agency/Client Social Responsibilities

Brands and agencies commonly manage social media as a team, so defining roles and dividing responsibilities leads to success—but laying the initial groundwork can be a challenge. Smart agencies take the lead in developing a collaborative team as soon as (if not before) the contract is signed. Show More Summary

Editing: Is social media realtime or permanent?

With the maturation of social media, every different kind of social media has developed its own culture around editing content. It seems we can’t make up our minds about what social media is. Should it be a realtime force that is stream...Show More Summary

IZEAfest Offers Discounted Tickets for Brand & Agency WOMMA Members

WOMMA and IZEA have magical news for our brand and agency members! IZEA, one of WOMMA’s Governing Members, invites you to their spectacular event,  IZEAFest – and at a discounted rate! From October 22 to 25, 2015, this three day interactive...Show More Summary

What text analytics do you need for social listening?

Something you may or may not know about me is that  I serve as a senior strategist for Converseon, who offers social media listening services, among many other consulting and activation services. Much of my experience, however, is in text analytics. Show More Summary

Let (Marketing) Freedom Ring: Campaigns That Sparkled This Fourth of July

I have never seen more red, white and blue and personifications of ‘Merica than this year’s Fourth of July holiday. Perhaps it’s because as a parent of young children I’m doing more iconic holiday activities (Parades! Sparklers!) that are then documented on social media, giving me immediate access to the memories of myself and others. Show More Summary

The WOM Conversations That Dominated Cannes

Each year the Cannes Lions International Festival of Creativity celebrates the most creative, innovative, and inspiring campaigns of the marketing and advertising industry. Last week a record 12,000 attendees assembled on the shores of France to sip wine and revel in each other’s design, PR, film, and digital marketing accomplishments. Show More Summary

Do you give new ideas a tough time?

I like to give advice on how to approach digital marketing in different ways. One of the most important traits in a digital marketer is persistence: never giving up, even if that means having to try several new approaches to solve a problem. Show More Summary

8 Immediate Ways to Improve Your Social Strategy: Takeaways from T.A.L.K. Social Chicago

On Tuesday, May 19th, WOMMA brought together 12 speakers to share their insights on word of mouth and social media marketing during T.A.L.K. Social Chicago. From talking fan engagement in the professional sports scene, learning moreShow More Summary

Social Listening Drives Traditional Market Research

It seems to me that some people still don’t believe in the market value that social media can deliver. I won’t try to convince you otherwise if you think social media can’t answer market research questions. I do, however, want to explain how social media can help drive traditional market research projects. Show More Summary

How Brands Took on Cinco de Mayo

Cinco de Mayo celebrates the Mexican victory over the French at the Battle of Puebla, but the average American Millennial likely doesn’t have that in mind when giving into the margarita and taco infused celebration that has become the essence of May 5th in the US. Show More Summary

5 Things I Learned at T.A.L.K. Social New York

Okay, first things first. Full disclosure, I am not really one of you. For the last 12 years it has been my job to “market” the product testing results and the brand for one of the largest consumer service organizations in the world....Show More Summary

Why the Next Phase of Marketing to Women is Marketing with Women

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see...Show More Summary

Prioritizing Ethics in Word of Mouth Marketing

Last November, Jim Dudukovich and I had the pleasure of leading a half-day workshop to kick off WOMMA Summit in Hollywood. The workshop focused on pressing ethical questions when it comes to word of mouth marketing. We were delighted...Show More Summary

Crowdtap Study Looks Under the Hood at Auto-Buying Behaviors

When it comes to searching for a new automobile, what drives the path to purchase for today’s buyers? Crowdtap, the People-Powered Marketing Platform, recently fielded a study to explore which sources matter most when it comes to auto buyers’ decision-making process. Show More Summary

Which Brands Won April Fool’s Day?

From the whoopee cushion to the Curious Case of Sidd Finch, from the little guy to the biggest corporations, April Fool’s Day is a holiday that was created with everyone in mind, no matter how miniscule or elaborate the gag. Pranks are...Show More Summary

Results Worth Talking About: The ROI of WOM

We’re wrapping up SXSW Interactive, and if you aren’t attending live in Austin, you surely know it’s taking place from all of the Tweet-sized insights, humblebrags, and other social word of mouth from event attendees. One of the most insightful sessions came from WOMMA itself, and focused on its latest research, the Return on WOM Study. Show More Summary

How Marketers Can Learn to Harness the Power of Reddit

Reddit, dubbed “the front page of the Internet,” is an entertainment, social networking service and news website where registered community members can submit content, such as text posts or direct links. For those familiar, it is a popular forum to share breaking news, pop culture, tech news, as well as pictures of cats. Show More Summary

10 Things to do in Hollywood, California at #WOMMAsummit

The 8th Annual WOMMA Summit is packed full of great speakers and networking opportunities, but what fun would traveling to Hollywood be without a little sightseeing? We’ve compiled a list of 10 things not to miss while in Hollywood, California.  The post 10 Things to do in Hollywood, California at #WOMMAsummit appeared first on WOMMA Blog.

Reinventing Business in the Social Age

Social media has situated itself deeply into the fabric of life. It’s related to nearly everything we do. From photo-sharing and correspondence to all things work-related, social media has become a crucial communication platform for businesses. The post Reinventing Business in the Social Age appeared first on WOMMA Blog.

4 Marketing to Moms Trends Your Brand Should Follow In 2015

With smartphone usage on the rise, mobile is becoming the number one outlet for accessing social media and video content. This year, 83% of moms say they own a smartphone and 60% own a tablet (eMarketer, 2014). Recognizing this shift,...Show More Summary

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