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Blog Profile / The Best of Word of Mouth Marketing

Filed Under:Business & Finance / Marketing
Posts on Regator:1892
Posts / Week:5.2
Archived Since:February 23, 2008

Blog Post Archive

The Three Phases of Social TV

At the Social TV Symposium, NBC Universal shared an interesting visual on the three phases of Social TV.  The purpose of this article is to help explain the differences between the phases, and highlight how current shows are excelling in each phase. Attain The first phase, attain, takes place prior to the start of the [...]

WOMMA Welcomes Angel Flight Marketing Services

WOMMA is proud to announce its newest member: Click on the image for more information.   If you are interested in joining the official word of mouth and social media marketing trade association, contact us today.

How NBC Used Digital PR to Drive Record Olympic Numbers

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit, Sarah Hofstetter, President of 360i and WOMMA Board Director, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal, shared how we used [...]

Word of Mouth Engagement

We’re big believers in word of mouth marketing which, at its core, is about arming a vocal group of advocates with compelling content to further your brand’s mission. This concept is actually at the heart of the FeedMagnet Branded Social Hub product, displaying the most compelling social content all in one place and then enabling [...]

WOMMA Summit 2012 Big Data Conclusions – Why Size Doesn’t Matter With Engagement; Content Does

WOMMA Summit has come and gone, but the insights have just begun. Thanks to our friends at Social@Ogilvy, we have put together an all-inclusive WOMMA Summit Twitter infographic detailing the action and conversation that surrounded the marketing conference of the year. As you can see, #WOMMASummit2012 generated a Twitter reach of over 59 million impressions, [...]

How to Invest in a Future Audience

Lady Gaga is unquestionably one of the most talked celebrities of our generation; for good or for weird. But behind that insane meat dress and that out of the box personality lies a genius marketer. Needless to say, the numbers tell the story. Lady Gaga has: sold 23 million albums, won five Grammy Awards, 31 [...]

Tis The Season To Be Social Shopping

It’s the most wonderful time of the year…at least, that’s what retailers are hoping this season. With Black Friday and Cyber Monday upon us (some would argue weeks ahead of schedule), so too is the season for social shopping. Surveys show that both social and mobile shopping will be on the rise this season as [...]

How to Make Your Social Media Channels More Effective

A large number of companies are thinking about their next steps in social media. One of the key factors in any social media strategy is the channel/content debate. Companies are struggling to capitalize on their use of social media channels. By means of a hands-on paper, we want to share our approach on how to [...]

Nestle’s Turn Around: Spurned to Earned Media

The Word of Mouth Marketing Association began when three industry pioneers discussed the idea of WOM in early 2004. One of those pioneers was then CMO of Intelliseek Pete Blackshaw. Now the head of Nestle’s Digital and Social departments, it’s only fitting that Blackshaw return to WOMMA eight years later to discuss how the industry [...]

TastingRoom and Extole Talk Social Advocacy and Open Graph at the WOMMA Summit

By Angela Bandlow, Vice President of Marketing, Extole With WOMMA Summit just a week behind us, I wanted to take some time to reflect on this must-attend show. Around 400 marketers gathered to talk about what is and isn’t working around their word of mouth marketing (WOMM) strategies. Speakers from brands and agencies alike took [...]

WOMMA Summit 2012 Visual Takeaways

WOMMA Summit 2012 Visual Takeaways from Word of Mouth Marketing Association

Dream It, Do It: How Entrepreneurs Get Creative With Pinterest Marketing

By Ekaterina Walter, Global Social Innovation Strategist, Intel Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80% of the site’s users, and with women responsible for around 85% of all consumer purchases, it’s no surprise companies have flocked to take advantage of [...]

Omni-Channel and Word of Mouth Marketing

By Dennis O’Malley, CEO, ReadyPulse As retailers strive to place the customer at the center of all touchpoints – at retail stores, and through ecommerce, m-commerce (mobile), s-commerce (social) and k-commerce (kiosks) to connect the entire shopping ecosystem and experience, word of mouth marketing will play a vital role. When it comes to shopping, there is a [...]

WOMMA Welcomes 5 New Members

WOMMA is proud to announce its newest members: Click on the image for more information.

How Word of Mouth Marketing and Earned Media are Changing Advertising

By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, inPowered, Inc. On Monday Nov. 5th  more than 90 of my fellow NetShelter colleagues opened their LinkedIn profiles to switch their employer status to inPowered, Inc. It was a ceremony to mark the beginning of the first day of the rest of our lives as inPowered employees. The question we [...]

WOMMA Summit: VISA Takes Home the Gold

By Jacob Hurwith, Marketing and Social Media Coordinator, WOMMA WOMMA Summit is only three days away, but our speaker interviews are not done yet. For final sit-down, we decided to stop in with Matt Britton, founder and CEO of WOMMA governing member MRY. Matt will be speaking on the first day of WOMMA Summit presenting “How Team [...]

Social Listening Uncovers What Moms Really Think and Feel

By Elise Wyatt, Associate Analyst in the Insights & Planning Group, 360i Marketers want nothing more than to tap into the inner psyche of today’s modern mom. Many often think the best way to attract a mom is by treating her as a mom. However, 360i discovered how this group of consumers want to be [...]

November Book Club – Likeable Social Media

By Jessica Murray, Membership and Community Manager, WOMMA Introducing our November Book Club title “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)” by CEO of Likeable Media, Dave Kerpen. Mila Gates, Community Manager at The Integer Group, says: “Mr. Kerpen mentions that [...]

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