Blog Profile / The Best of Word of Mouth Marketing


URL :http://www.womma.org
Filed Under:Business & Finance / Marketing
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Archived Since:February 23, 2008

Blog Post Archive

Do you give new ideas a tough time?

I like to give advice on how to approach digital marketing in different ways. One of the most important traits in a digital marketer is persistence: never giving up, even if that means having to try several new approaches to solve a problem. Show More Summary

8 Immediate Ways to Improve Your Social Strategy: Takeaways from T.A.L.K. Social Chicago

On Tuesday, May 19th, WOMMA brought together 12 speakers to share their insights on word of mouth and social media marketing during T.A.L.K. Social Chicago. From talking fan engagement in the professional sports scene, learning moreShow More Summary

Social Listening Drives Traditional Market Research

It seems to me that some people still don’t believe in the market value that social media can deliver. I won’t try to convince you otherwise if you think social media can’t answer market research questions. I do, however, want to explain how social media can help drive traditional market research projects. Show More Summary

How Brands Took on Cinco de Mayo

Cinco de Mayo celebrates the Mexican victory over the French at the Battle of Puebla, but the average American Millennial likely doesn’t have that in mind when giving into the margarita and taco infused celebration that has become the essence of May 5th in the US. Show More Summary

5 Things I Learned at T.A.L.K. Social New York

Okay, first things first. Full disclosure, I am not really one of you. For the last 12 years it has been my job to “market” the product testing results and the brand for one of the largest consumer service organizations in the world....Show More Summary

Why the Next Phase of Marketing to Women is Marketing with Women

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see...Show More Summary

Prioritizing Ethics in Word of Mouth Marketing

Last November, Jim Dudukovich and I had the pleasure of leading a half-day workshop to kick off WOMMA Summit in Hollywood. The workshop focused on pressing ethical questions when it comes to word of mouth marketing. We were delighted...Show More Summary

Crowdtap Study Looks Under the Hood at Auto-Buying Behaviors

When it comes to searching for a new automobile, what drives the path to purchase for today’s buyers? Crowdtap, the People-Powered Marketing Platform, recently fielded a study to explore which sources matter most when it comes to auto buyers’ decision-making process. Show More Summary

Which Brands Won April Fool’s Day?

From the whoopee cushion to the Curious Case of Sidd Finch, from the little guy to the biggest corporations, April Fool’s Day is a holiday that was created with everyone in mind, no matter how miniscule or elaborate the gag. Pranks are...Show More Summary

Results Worth Talking About: The ROI of WOM

We’re wrapping up SXSW Interactive, and if you aren’t attending live in Austin, you surely know it’s taking place from all of the Tweet-sized insights, humblebrags, and other social word of mouth from event attendees. One of the most insightful sessions came from WOMMA itself, and focused on its latest research, the Return on WOM Study. Show More Summary

How Marketers Can Learn to Harness the Power of Reddit

Reddit, dubbed “the front page of the Internet,” is an entertainment, social networking service and news website where registered community members can submit content, such as text posts or direct links. For those familiar, it is a popular forum to share breaking news, pop culture, tech news, as well as pictures of cats. Show More Summary

10 Things to do in Hollywood, California at #WOMMAsummit

The 8th Annual WOMMA Summit is packed full of great speakers and networking opportunities, but what fun would traveling to Hollywood be without a little sightseeing? We’ve compiled a list of 10 things not to miss while in Hollywood, California.  The post 10 Things to do in Hollywood, California at #WOMMAsummit appeared first on WOMMA Blog.

Reinventing Business in the Social Age

Social media has situated itself deeply into the fabric of life. It’s related to nearly everything we do. From photo-sharing and correspondence to all things work-related, social media has become a crucial communication platform for businesses. The post Reinventing Business in the Social Age appeared first on WOMMA Blog.

4 Marketing to Moms Trends Your Brand Should Follow In 2015

With smartphone usage on the rise, mobile is becoming the number one outlet for accessing social media and video content. This year, 83% of moms say they own a smartphone and 60% own a tablet (eMarketer, 2014). Recognizing this shift,...Show More Summary

New WOMMA Board of Directors

We (Word of Mouth Marketing Association) are proud to introduce the newest additions to our prestigious Board of Directors, joining some of the most innovative thought leaders in the word of mouth and social media space! The individuals...Show More Summary

Case Study: How Weight Watchers is Putting People at the Heart of its Marketing

This is a sneak-preview of the Weight Watchers case study presentation that will be shared at the upcoming WOMMA Summit on Wednesday, Nov. 19 at 9:00 a.m. (Studio A). Join Weight Watchers and Crowdtap in Hollywood for even more insights.  The post Case Study: How Weight Watchers is Putting People at the Heart of its Marketing appeared first on WOMMA Blog.

Breaking Down the Brand Bowl [Infographic]

People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are a major part of the spectacle?...Show More Summary

Marketing to Millennials: Are You Missing Out on FOMO Marketing? (Part 3 of 4)

Welcome to the third segment of our four part series on Marketing to Millennials. Be sure to review our previous segments, The Basics and How to Engage the Constantly Connected Consumer before reading further. At its root, FOMO (theShow More Summary

5 Important Social Media Marketing Lessons from #DeflateGate

Author: Rachel Ullstrom, Account Director, Social Technologies, Rio SEO    There is possibly no trend less relevant to my day-to-day than #DeflateGate, yet I am fascinated by the trend – from the sheer volume of information available to me to the experts weighing in. Show More Summary

My CMO doesn’t think search marketing is “sexy”

I’m not often at a loss for words, but I once ran into a question I never thought I’d have to answer: “How do I overcome search marketing’s lack of sexiness to convince my CMO to do it?” I’ve been in marketing for many years,...Show More Summary

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