|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||249|
|Posts / Week:||0.6|
|Archived Since:||February 23, 2008|
WOMMA and IZEA have magical news for our brand and agency members! IZEA, one of WOMMA’s Governing Members, invites you to their spectacular event, IZEAFest – and at a discounted rate! From October 22 to 25, 2015, this three day interactive...Show More Summary
Something you may or may not know about me is that I serve as a senior strategist for Converseon, who offers social media listening services, among many other consulting and activation services. Much of my experience, however, is in text analytics. Show More Summary
I have never seen more red, white and blue and personifications of ‘Merica than this year’s Fourth of July holiday. Perhaps it’s because as a parent of young children I’m doing more iconic holiday activities (Parades! Sparklers!) that are then documented on social media, giving me immediate access to the memories of myself and others. Show More Summary
Each year the Cannes Lions International Festival of Creativity celebrates the most creative, innovative, and inspiring campaigns of the marketing and advertising industry. Last week a record 12,000 attendees assembled on the shores of France to sip wine and revel in each other’s design, PR, film, and digital marketing accomplishments. Show More Summary
I like to give advice on how to approach digital marketing in different ways. One of the most important traits in a digital marketer is persistence: never giving up, even if that means having to try several new approaches to solve a problem. Show More Summary
On Tuesday, May 19th, WOMMA brought together 12 speakers to share their insights on word of mouth and social media marketing during T.A.L.K. Social Chicago. From talking fan engagement in the professional sports scene, learning moreShow More Summary
It seems to me that some people still don’t believe in the market value that social media can deliver. I won’t try to convince you otherwise if you think social media can’t answer market research questions. I do, however, want to explain how social media can help drive traditional market research projects. Show More Summary
Cinco de Mayo celebrates the Mexican victory over the French at the Battle of Puebla, but the average American Millennial likely doesn’t have that in mind when giving into the margarita and taco infused celebration that has become the essence of May 5th in the US. Show More Summary
Okay, first things first. Full disclosure, I am not really one of you. For the last 12 years it has been my job to “market” the product testing results and the brand for one of the largest consumer service organizations in the world....Show More Summary
Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see...Show More Summary
Last November, Jim Dudukovich and I had the pleasure of leading a half-day workshop to kick off WOMMA Summit in Hollywood. The workshop focused on pressing ethical questions when it comes to word of mouth marketing. We were delighted...Show More Summary
When it comes to searching for a new automobile, what drives the path to purchase for today’s buyers? Crowdtap, the People-Powered Marketing Platform, recently fielded a study to explore which sources matter most when it comes to auto buyers’ decision-making process. Show More Summary
From the whoopee cushion to the Curious Case of Sidd Finch, from the little guy to the biggest corporations, April Fool’s Day is a holiday that was created with everyone in mind, no matter how miniscule or elaborate the gag. Pranks are...Show More Summary
We’re wrapping up SXSW Interactive, and if you aren’t attending live in Austin, you surely know it’s taking place from all of the Tweet-sized insights, humblebrags, and other social word of mouth from event attendees. One of the most insightful sessions came from WOMMA itself, and focused on its latest research, the Return on WOM Study. Show More Summary
Reddit, dubbed “the front page of the Internet,” is an entertainment, social networking service and news website where registered community members can submit content, such as text posts or direct links. For those familiar, it is a popular forum to share breaking news, pop culture, tech news, as well as pictures of cats. Show More Summary
The 8th Annual WOMMA Summit is packed full of great speakers and networking opportunities, but what fun would traveling to Hollywood be without a little sightseeing? We’ve compiled a list of 10 things not to miss while in Hollywood, California. The post 10 Things to do in Hollywood, California at #WOMMAsummit appeared first on WOMMA Blog.
Social media has situated itself deeply into the fabric of life. It’s related to nearly everything we do. From photo-sharing and correspondence to all things work-related, social media has become a crucial communication platform for businesses. The post Reinventing Business in the Social Age appeared first on WOMMA Blog.
With smartphone usage on the rise, mobile is becoming the number one outlet for accessing social media and video content. This year, 83% of moms say they own a smartphone and 60% own a tablet (eMarketer, 2014). Recognizing this shift,...Show More Summary
We (Word of Mouth Marketing Association) are proud to introduce the newest additions to our prestigious Board of Directors, joining some of the most innovative thought leaders in the word of mouth and social media space! The individuals...Show More Summary
This is a sneak-preview of the Weight Watchers case study presentation that will be shared at the upcoming WOMMA Summit on Wednesday, Nov. 19 at 9:00 a.m. (Studio A). Join Weight Watchers and Crowdtap in Hollywood for even more insights. The post Case Study: How Weight Watchers is Putting People at the Heart of its Marketing appeared first on WOMMA Blog.