Blog Profile / The Best of Word of Mouth Marketing


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Filed Under:Business & Finance / Marketing
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Archived Since:February 23, 2008

Blog Post Archive

Prioritizing Ethics in Word of Mouth Marketing

Last November, Jim Dudukovich and I had the pleasure of leading a half-day workshop to kick off WOMMA Summit in Hollywood. The workshop focused on pressing ethical questions when it comes to word of mouth marketing. We were delighted...Show More Summary

Crowdtap Study Looks Under the Hood at Auto-Buying Behaviors

When it comes to searching for a new automobile, what drives the path to purchase for today’s buyers? Crowdtap, the People-Powered Marketing Platform, recently fielded a study to explore which sources matter most when it comes to auto buyers’ decision-making process. Show More Summary

Which Brands Won April Fool’s Day?

From the whoopee cushion to the Curious Case of Sidd Finch, from the little guy to the biggest corporations, April Fool’s Day is a holiday that was created with everyone in mind, no matter how miniscule or elaborate the gag. Pranks are...Show More Summary

Results Worth Talking About: The ROI of WOM

We’re wrapping up SXSW Interactive, and if you aren’t attending live in Austin, you surely know it’s taking place from all of the Tweet-sized insights, humblebrags, and other social word of mouth from event attendees. One of the most insightful sessions came from WOMMA itself, and focused on its latest research, the Return on WOM Study. Show More Summary

How Marketers Can Learn to Harness the Power of Reddit

Reddit, dubbed “the front page of the Internet,” is an entertainment, social networking service and news website where registered community members can submit content, such as text posts or direct links. For those familiar, it is a popular forum to share breaking news, pop culture, tech news, as well as pictures of cats. Show More Summary

10 Things to do in Hollywood, California at #WOMMAsummit

The 8th Annual WOMMA Summit is packed full of great speakers and networking opportunities, but what fun would traveling to Hollywood be without a little sightseeing? We’ve compiled a list of 10 things not to miss while in Hollywood, California.  The post 10 Things to do in Hollywood, California at #WOMMAsummit appeared first on WOMMA Blog.

Reinventing Business in the Social Age

Social media has situated itself deeply into the fabric of life. It’s related to nearly everything we do. From photo-sharing and correspondence to all things work-related, social media has become a crucial communication platform for businesses. The post Reinventing Business in the Social Age appeared first on WOMMA Blog.

4 Marketing to Moms Trends Your Brand Should Follow In 2015

With smartphone usage on the rise, mobile is becoming the number one outlet for accessing social media and video content. This year, 83% of moms say they own a smartphone and 60% own a tablet (eMarketer, 2014). Recognizing this shift,...Show More Summary

New WOMMA Board of Directors

We (Word of Mouth Marketing Association) are proud to introduce the newest additions to our prestigious Board of Directors, joining some of the most innovative thought leaders in the word of mouth and social media space! The individuals...Show More Summary

Case Study: How Weight Watchers is Putting People at the Heart of its Marketing

This is a sneak-preview of the Weight Watchers case study presentation that will be shared at the upcoming WOMMA Summit on Wednesday, Nov. 19 at 9:00 a.m. (Studio A). Join Weight Watchers and Crowdtap in Hollywood for even more insights.  The post Case Study: How Weight Watchers is Putting People at the Heart of its Marketing appeared first on WOMMA Blog.

Breaking Down the Brand Bowl [Infographic]

People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are a major part of the spectacle?...Show More Summary

Marketing to Millennials: Are You Missing Out on FOMO Marketing? (Part 3 of 4)

Welcome to the third segment of our four part series on Marketing to Millennials. Be sure to review our previous segments, The Basics and How to Engage the Constantly Connected Consumer before reading further. At its root, FOMO (theShow More Summary

5 Important Social Media Marketing Lessons from #DeflateGate

Author: Rachel Ullstrom, Account Director, Social Technologies, Rio SEO    There is possibly no trend less relevant to my day-to-day than #DeflateGate, yet I am fascinated by the trend – from the sheer volume of information available to me to the experts weighing in. Show More Summary

My CMO doesn’t think search marketing is “sexy”

I’m not often at a loss for words, but I once ran into a question I never thought I’d have to answer: “How do I overcome search marketing’s lack of sexiness to convince my CMO to do it?” I’ve been in marketing for many years,...Show More Summary

Marketing to Millennials: Cultivating and Maintaining Brand Loyalty (Part 4 of 4)

In part one of this series we outlined the general “persona” of Millennials and introduced this audience through the lens of the marketer to put their behaviors and preferences into a context that marketers need to understand, and respond to, from a business standpoint. Show More Summary

The Three Phases of Social TV

At the Social TV Symposium, NBC Universal shared an interesting visual on the three phases of Social TV.  The purpose of this article is to help explain the differences between the phases, and highlight how current shows are excelling in each phase. Attain The first phase, attain, takes place prior to the start of the [...]

WOMMA Welcomes Angel Flight Marketing Services

WOMMA is proud to announce its newest member: Click on the image for more information.   If you are interested in joining the official word of mouth and social media marketing trade association, contact us today.

How NBC Used Digital PR to Drive Record Olympic Numbers

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit, Sarah Hofstetter, President of 360i and WOMMA Board Director, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal, shared how we used [...]

Word of Mouth Engagement

We’re big believers in word of mouth marketing which, at its core, is about arming a vocal group of advocates with compelling content to further your brand’s mission. This concept is actually at the heart of the FeedMagnet Branded Social Hub product, displaying the most compelling social content all in one place and then enabling [...]

WOMMA Summit 2012 Big Data Conclusions – Why Size Doesn’t Matter With Engagement; Content Does

WOMMA Summit has come and gone, but the insights have just begun. Thanks to our friends at Social@Ogilvy, we have put together an all-inclusive WOMMA Summit Twitter infographic detailing the action and conversation that surrounded the marketing conference of the year. As you can see, #WOMMASummit2012 generated a Twitter reach of over 59 million impressions, [...]

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