Blog Profile / The Best of Word of Mouth Marketing
| URL : | http://www.womma.org | |
|---|---|---|
| Filed Under: | Business & Finance / Marketing | |
| Posts on Regator: | 1904 | |
| Posts / Week: | 7 | |
| Archived Since: | February 23, 2008 | |
Blog Post Archive
Back To The Future: Classic Typography Is The Key To A New Web Design
By José Martínez Salmerón, Executive Creative Director, Social@Ogilvy, Ogilvy Washington
There is an urgent need for web designers to focus on crafting great content and features rather than on devising unusual ways to navigate their websites or adding excessive visual accouterments. People no longer have the patience or appetite for such novelty items
When so many users [...]
Action Graphic: 10 Reasons to Become a Community Strategist with WOMMA
WOMM COM Module 3: Community Strategist is commencing Tuesday, Sept. 11. Instead of telling you why this community manager online certificate program is worth the investment, we decided to show you.
Enjoy our newest action graphic. Feel free to share throughout your social channels by following this link.
Winning a WOMMY Award: A Judge’s Perspective
We recently sat down with Jasper Snyder, VP at Converseon, to discuss his involvement as a WOMMY Award judge and learn a little more about the WOMMY experience.
Interview: Jasper Snyder
2011 WOMMY Involvement: Judge
Jacob Hurwith: How were you involved in the 2011 WOMMYs and why did you choose to be a part of this competition?
Jasper [...]
Add Some Risk to Your Facebook Content Strategy
By Peter Claridge, Global Marketing Manager, Unmetric Inc.
It’s not just processors that Intel knows how to do well. They know a thing or two about marketing those processors as well. A straw poll in my office revealed that nearly everyone could ‘bommm’ the Intel jingle that is played with every ad they show. As [...]
What Can Big Data Do For You? How Brands Can Learn More About Themselves
By Susan Liao, VP Digital Solutions, MKTG INC.
For a long time, big data and cloud computing have been the Justin Bieber and Selena Gomez of the tech and marketing world. Everyone knows them by name, but does anyone really know why they are so “famous?”
It wasn’t until recently that big data and specifically social [...]
WOMM COM: It’s an Art and a Science
Planning, operating, and engaging a community in a regulated industry is complex to say the least. Even when you are thrown into a new arena, you have to roll with the punches and make it work. Dan Brostek of Aetna was in this exact position two years ago and has persevered. We sat down with [...]
Infographic: Most Talked about Olympic Sponsors Part Three
By Allison Quigley, Marketing Director, Strategy One
The London 2012 Olympic Games have come to an end, but we’ve still got one final awards ceremony left before we wrap up our coverage of the first ever “Socialympics.”
As we’ve seen throughout...Show More Summary
WOMMY Awards: Inspiring People to Wonder
Partner: Brains on Fire
Interview: Geno Church
2011 WOMMY Award: Cause Marketing - Gold
Client: National Center for Family Literacy
Not many people demand a room like Geno Church of Brains on Fire. The same goes for a WOMMY submission and in true Geno fashion, he didn’t disappoint.
Jacob Hurwith: What drove you to submit to the WOMMY [...]
It’s a Social Enterprise: Leveraging Customers & Employees to Drive Sales & Marketing
By Dick Beedon, Founder and CEO, Amplifinity
The world has become a social place. With the advent of social media and mobile technologies, people can connect to one another easily and often. And they do. So how should organizations take advantage of this new social world?
Well, all organizations, big and small, have a brand community. It [...]
The New Marketing Mix: Converging Owned, Earned and Paid Media
By Angela Bandlow, Vice President of Marketing, Extole
In our last All Things WOMM blog post, How Facebook’s Open Graph Drives Social Word of Mouth, we talked about the shift in consumer behavior online and how it is impacting marketer’s strategies stating, “The rise in social media usage has lent the volume and visibility needed for [...]
Meet Two Household Startups with Huge Influencer Marketing Potential
By Megan Conley, Social Publicist, 360i
As social media continues to empower consumers with new tools for self-publishing and self-expression, the fight for brands to capture the attention, interest and imagination of digital influencers becomes increasingly difficult. For brands to stand out amid the noise – to provide real currency to today’s new generation of influencers [...]
WOMM COM – Keys to Effective Community Management
Our WOMM COM Online Certificate Program is back and we have lined up some of your favorite and biggest speakers for Module 3 commencing Sept. 14. The Community Roundtable’s Rachel Happe, past and future WOMM COM speaker, stopped in to share some insight on the final webinar series of 2012.
Jacob Hurwith: What separates this community [...]
Making Facebook Content News Feed-Worthy
By Jordan Slaubaugh, Director of Social Media, Spredfast
In the world of Facebook, the news feed has become the heart of all activity and visibility. Rather than visiting individual profiles or Brand Pages, the way most of us are introduced to new updates and ideas is by scrolling through our news feed – usually many, many times a [...]
WOMMY Awards: The International Perspective
Partner: Advocacy WOM ltd.
Interview: Asit Gupta
2011 WOMMY Award: Momentum Award - Gold
Client: Dettol
As is evident by our #TravelingWOMMY program, where the WOMMY traveled from the U.S. all the way to Dakar, the WOMMY Awards Competition is a global initiative. Who better to discuss its international influence than WOMMY Gold Winner Asit Gupta, CEO of Advocacy [...]
Instagram for Brands
By Brandon Whalen, Social Media Strategist, Room 214
Adding Another Network to the Mix
Most marketers have taken command of their Facebook and Twitter presence over the past few years, paving the way for big budget campaigns and a plethora of tools and resources. However, social media is moving at neck-breaking speed. Even as “experts” in the [...]
Don’t Sell Out On Twitter
By Frank Emanuele, Content Strategist, Likeable Media
People are competitive by nature. Everyone wants to be the best at something. People compete for the highest Klout score, the most badges on Foursquare, and the most followers on Twitter. But what does it all mean? What’s the value in being the best or having the most?
I pondered [...]
Media Landscape Outlook is Social and Immersive Content
By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, NetShelter Technology Media
Edelman’s EVP of Global Strategy Steve Rubel assesses the media landscape in the recent Clip Report. Rubel looks at two distinct audiences: Those in pursuit of social discovery and those that double down on immersive content.
Rubel explains that while a number of [...]
4 Key Insights to Knowing Your Consumer
By Jacob Hurwith, Marketing and Social Media Coordinator, WOMMA
Content marketing has been the buzz phrase this year, but companies still refuse to the see the amazing advantage relevant content has over traditional marketing tactics.
WOMMA President Suzanne Fanning recently sat down McKnight Kurland, a brand, web and integrated marketing agency, to discuss the top word of [...]
Olympic WOM Lessons from the World’s Largest Event
By Rohit Bhargava, Senior Vice President, Global Strategy & Planning at Social@Ogilvy
The global spectacle of the Olympics just ended this weekend, and more than a sporting event it offered a marketing showcase of strategies from dozens of marketers all trying to accomplish the impossible and stand out in a crowded media environment. Whether they were official [...]
You May Not Be Sexy, but People are Still Infatuated with Your Brand
By Cara Fuggetta, Marketing Manager, Zuberance A common misperception when it comes to brand advocate marketing is that only “sexy” brands have Advocates. I’ve heard the objection many times before: “We aren’t a passion brand like Apple or Zappos. People aren’t fanatics of [insert boring product category here].” If you’ve uttered these words or a similar [...]