Blog Profile / MediaBuyerPlanner
| URL : | http://www.mediabuyerplanner.com | |
|---|---|---|
| Filed Under: | Media / Media Industry News | |
| Posts on Regator: | 3007 | |
| Posts / Week: | 15.2 | |
| Archived Since: | August 3, 2009 | |
Blog Post Archive
Disney/ABC And Comcast Partner For Authenticated TV Streaming
Xfinity and Disney/ABC Television Group have announced that Xfinity TV customers can now access three new authenticated TV+ products – WATCH Disney Channel, WATCH Disney XD and WATCH Disney...
Toyota, Unilever Among First Buyers For Interactive Xbox NUads
Microsoft Corp has announced the general release of its NUads on Xbox LIVE. Among the first buyers are Toyota, Unilever and Samsung Mobile USA, which are developing NUads campaigns to stream on Xbox...
Upfront TV: BET Apps | “CSI” Most Watched | “Talk” Draws Young Women | Comcast/Disney Reach
BET Networks (winner of the '2011 Best App Ever' award for its 106 & PARK App) has launched the BET AWARDS 12 App for iPhone, iPod Touch, iPad and Android devices available for download...
TV, Online Video Ads Slow To Mesh: But Do they Need To?
In theory, TV ads and online video are two stops on the same campaign—but only in theory. What stands in the way, says eMarketer principal analyst David Hallerman, is “A fear of financial...
Upfront TV: CBS Stones “Glass House” | “Dallas” Draws | History’s “Sharks” | Saratoga Coverage
ABC’s “Glass House” is still under fire from CBS, which tomorrow will seek a temporary restraining order to stop the series, reports Deadline Hollywood. Judge Gary Feess today set a...
Viewers Claim To Tune Out During Election Season
A new survey commissioned by MGH, an integrated marketing communications agency, found that 32% of survey respondents change the channel as soon as a political advertisement airs and during political...
CBS, ABC Wrap Bland Upfronts, CPM Growth Slows
CBS has confirmed that it has wrapped its upfront sales with “less money committed to the network than last season,” reports Broadcasting & Cable. ABC sources confirmed to B&C...
Upfront TV: CNN Cancels “King” | DOJ Investigates Cable | Amazon Streams MGM | CNBC/Yahoo Deal
CNN is canceling its 6 P.M. broadcast “John King USA,” and replacing it with an extra hour of “The Situation Room,” reports TVNewser. King will become CNN’s lead...
NBC sports Radio Network To Launch On Air And Online In September
The NBC Sports Group and Dial Global have announced a partnership to create the NBC Sports Radio Network. Beginning in September, the network will be distributed to radio stations nationwide by Dial...
HyperLocal: AOL’s Patch Claims A Rebound
Time will tell, but Patch, AOL’s platform of local news, information and engagement sites, yesterday announced that May of 2012 was its most successful traffic and revenue period in the...
Upfront TV: A&E’s “Coma” Reboot | Gore Hires Behar | Oxygen’s Mama Drama | “Devils Ride” Renewed
This looks like a ratings boondoggle. A&E Network will present “Coma,” a four-hour epic two-night event from Ridley and Tony Scott featuring a multiple Academy Award and Emmy...
Rovi Releases Connected TV Analytics Tool
Rovi Corporation has launched Rovi Analytics, a new reporting tool that aimed at providing extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys. Combining...
Cross Media: Will “First Digital Olympics” Fall Flat?
The broadcast press is abuzz about the “first truly digital Olympics.” But should ad buyers be robbing their TV budgets to run banners on NBCSports.com? Maybe not. As PaidContent reports,...
Upfront TV: ION Christmas | Belmont Stakes Record | “Pants” Protest | NBC College Football Schedule
Not too soon to buy. ION Television today has announced five all-new original Christmas movies for its 2012. The collection will premiere in November, and includes "Christmas Twister," "A Christmas...
CW Upfront: Inventory Going Fast, CPMs Up, Announces Summer Premieres
The youth-oriented CW network has raised its cost-per-thousand (CPM) price by about 7% and sold nearly 75% of its inventory, reports Deadline Hollywood. Retailers and mobile phone companies are...
BPA Updates Mean Easier Tagging And Renewals, Higher Digital Circs
Good news from BPA Worldwide, the print and digital circulation oversight group. The BPA board passed a number of rules changes at its May 2012 meeting, which it has just released. All rules are in...
comScore “Surviving the Upfronts” Report: TV/Digital Blend Can Boost Reach, Not Costs
comScore, Inc. has released a report called “Surviving the Upfronts in a Cross-Media World,” which it says is an actionable guide for success in navigating the cross-media landscape...
Upfront TV: More “Lost Girl” | Dish Punishes AMC | “Glass House” Goes On
Syfy has renewed “Lost Girl” for a third season, beginning January 2013. SyFy claims “Lost Girl” is the #1 cable drama among Adults 18-49 and Adults 25-54 in its time period...
Microsoft with Xbox Pulls Ahead In Connected TV, Deliver 35 More Stations
“What if your tablet or phone knew what you were watching on TV and presented bonus features without you having to lift a finger?” asks Microsoft. To kick-start the Electronic...
New Red-State Radio Personality: Herman Cain
Conservative talk-radio veteran Neal Boortz is retiring after 42 years on the air, to be replaced by embattled former GOP presidential hopeful Herman Cain. As an Associated Press story describes,...