Blog Profile / Mobile Marketing Watch
| URL : | http://www.mobilemarketingwatch.com | |
|---|---|---|
| Filed Under: | Technology / Mobile | |
| Posts on Regator: | 5796 | |
| Posts / Week: | 29.4 | |
| Archived Since: | August 9, 2009 | |
Blog Post Archive
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution of today’s marketing landscape that 40% of current CMOs feel unprepared for the challenges ahead. That’s according to new research from Accenture. “CMOs also said they found it more difficult [...]
Here’s What’s Happening in mHealth
Here are some of the top stories in mobile health that we’ve been monitoring in recent days. Infographic: How Are Healthcare Providers Using Health IT and EHRs? Baylor College of Medicine researchers believe that mobile sensor technology could prove instrumental in helping recovering drug addicts stay clean. QStroke Algorithm May Be Critical in Improving Stroke [...]
Google Gains Early Lead on Apple with ‘All Access’
On Wednesday, Google formally unveiled its long-awaited Spotify competitor dubbed “All Access.” Similar to industry leading and popular music services Spotify and Pandora, Google’s All Access has some major names to compete with… but Apple still isn’t one of them. Although many industry sources and analysts believed that Google wouldn’t beat Apple to the punch [...]
400K U.S. Cellular Customers at a Crossroads
Nearly one-half million U.S. Cellular customers are at a crossroads. By summer’s end, at least 420,000 subscribers across the Midwest will be in need of a mobile network. That much became clear on Friday when Sprint finalized a $480 million deal that will transfer all of U.S. Cellular’s spectrum in Chicago, St. Louis and the [...]
iOS 6 Receives Pentagon Security Clearance
After an exhaustive and protracted testing phase, the U.S. Department of Defense finally awarded security clearance to Apple’s iPhone and iPad on Friday. In particular, the Defense Information Systems Agency confirmed the approval of the Apple iOS 6 Security Technical Implementation Guide (STIG). Approval of the STIG means that government-issued iOS 6 mobile devices are [...]
Los Angeles Law Enforcement Backs BlackBerry 10
The smartphone shootout for supremacy has been won among local Los Angeles, California law enforcement. This week, BlackBerry announced that the Los Angeles County Sheriff’s Department (LASD) is deploying BlackBerry 10 and BlackBerry Enterprise Service 10. Show More Summary
OfferHubb Touts New Consumer Mobile Advertising Resources
Official word came this week that the OfferHubb mobile advertising platform has been opened to final testing from the company’s thousands of sales affiliates. “Both OfferHubb.com and the iPhone and Android mobile apps are being unveiled and will be launching live with merchants and customers nationwide within days,” an announcement from Thursday reads. A combination [...]
Developers Digging Google Wallet Instant Buy Android API
Developers were excited by no shortage of announcements made this week at Google I/O, not the least of which was the unveiling of the new Google Wallet Instant Buy Android API. “Shopping for physical goods on mobile devices is a difficult experience for consumers,” Google says, “leading to 97% of mobile shoppers abandoning their shopping [...]
Yahoo May Acquire Tumblr for $1 Billion
Facebook isn’t the only company that can pay upwards of $1 billion to acquire a hot digital property. According to AllThingsD, Yahoo may be seriously considering the acquisition of social networking platform Tumblr. Earlier this week, Yahoo CFO Ken Goldman spoke at JP Morgan’s Global Technology conference and underscored the need for the aging Silicon [...]
Google Giving New Life to AdMob?
Google is sprucing up its market-leading mobile ad network, AdMob. “We want AdMob to open up opportunities for many more app developers worldwide to help them build successful businesses,” Google announced. The ad giant is promising to afford its thriving developer community with an assortment of new tools and resources, including: Smarter app promotion: Conversion [...]
Biz Stone’s New Business Drawing Big Name Investors
For weeks now we’ve heard rumblings about the mysterious new business venture undertaken by Twitter co-founder Biz Stone. Simply known as Jelly, no one really knows what Stone’s new venture is all about. There are guesses, but only that – guesses. What isn’t a guess, however, is whether Stone will launch his new startup with [...]
Facebook Introduces App for Google Glass
We’ve known for some time that it’s coming. But on Thursday, the app finally arrived. Facebook has just rolled out a version of its app for Google Glass. If you’re lucky enough to be among the early testers of Google Glass, the Facebook app is certainly poised to occupy some of your time this weekend. [...]
Distimo Makes Key Appointments and Announcements
This week, Distimo – a prominent leader in app store market data and analytics – announced several key executive appointments. The appointments are supposedly designed to scale business development efforts, drive global sales and strategic partnerships. The company also announced the simultaneous opening of new offices in New York City, San Francisco, London, and Singapore. [...]
IDC Finds Android Stomping on iOS in Smartphone Showdown
Android and iOS combined for 92.3% of all smartphone shipments during the first quarter of 2013. But the lopsided strength of Android can’t be ignored. Google’s little green robot represented a whopping 75% of this smartphone shipment duopoly, IDC finds. iOS, on the other hand, was just 17%. “Underpinning the worldwide smartphone market is the [...]
Infographic: Why Do Email Subscribers Unsubscribe?
It is a critically important question to email marketers everywhere: why do subscribers suddenly unsubscribe? As it turns out, there’s a comprehensive answer to this question and a recent study is helping to make sense of it all. Based on the latest Forrester research, creating an email list is vital to driving sales, generating loyalty, [...]
Apple May Introduce Sapphire Crystal Touch Home Button for iPhone 5S
The latest speculation out of the Asian supply chain is that Apple’s next-generation iPhone 5S, which could debut next month or sometime in July, may present a new fingerprint-scanning home button protected by a scratch-proof sapphire crystal glass. Although rumors have persisted for some time now with regard to Apple introducing a fingerprint sensor in [...]
DOJ Steps Up Antitrust Case Against Apple
The United States Department of Justice is really putting the squeeze on Apple. The DOJ, as we know, alleges that Apple engaged in a horizontal price-fixing scheme with regard to eBook prices. But new documents filed by the DOJ reveal that Apple may have played a much bigger role than anyone realized in the conspiracy [...]
Tapjoy to Offer Advertising In Kakao Games
Tapjoy continues to grow and thrive as one of the premier mobile ad networks in today’s mobile advertising ecosystem. This week, in fact, Tapjoy became the first global advertising platform to help Kakao Games developers monetize their apps The well-respected mobile advertising and publishing platform recently secured an agreement with Kakao, Inc., the largest mobile [...]
Apple Confirms 50 Billion App Downloads
Following weeks of countdown fanfare, Apple has announced that its App Store has reached 50 billion downloads. This number, the tech giant reveals, counts the number of individual application downloads, and does not include re-downloads. The lucky individual who downloaded of the 50 billionth application will receive a whopping $10,000 iTunes gift card. 50 additional [...]
New Mobile Mix Report Makes a Great ‘Impression’
Millennial Media has produced another must-read Mobile Mix Report. This month’s report points to some interesting growth trends, including the fact that Amazon increased impressions 125 percent from the previous quarter. Android tablets now make up nearly 50 percent of tablet impressions. But it wasn’t just Amazon that ruled the day. Samsung and Apple both [...]