Blog Profile / Mobile Marketing Watch

Filed Under:Technology / Mobile
Posts on Regator:10903
Posts / Week:25
Archived Since:August 9, 2009

Blog Post Archive

Smartphones Will Continue to Take Over Our Lives – And Other Predictions for 2018

The following is a guest contributed by Josh Ong, Director of Global Marketing and Communications at Cheetah Mobile. The holiday season is upon us and the weather has turned cold, which can only mean one thing: It’s time to make my predictions for the future of marketing in 2018. Show More Summary

First Look: Telecom and Information Services Leaders Team to Help Brands Reduce Misdirected and Illegal Robotexts

Unwanted and illegal robocalls and robotexts make up the top complaints to the FCC and FTC, with consumers filing nearly two million complaints within the first five months of 2017. While, for the most part, unscrupulous companies are...Show More Summary

2018: The Year Marketers Get Real

The following is a guest contributed post by Ben Tregoe, SVP Business Development at Nanigans Expect 2018 to be a year of reckoning. In our experience, marketers are increasingly seizing the reins and taking control. As they do, they’re asking hard questions of themselves and their vendors and many times the answers aren’t pretty. Show More Summary

Pandora Names Aimée Lapic New Chief Marketing Officer

Pandora, the largest streaming music provider in the U.S., has just announced that Aimée Lapic will join the company as chief marketing officer, effective today. Lapic will bring Pandora’s next chapter to life through cutting-edge digital,...Show More Summary

Mission Accomplished? dataxu Aims to Solve TV Attribution

This week, dataxu — a leading software provider for marketing professionals — announced an attribution solution for over-the-top (OTT) TV devices, including the results of several customer case studies proving the power of TV attribution. Show More Summary

Crossix Launches Programmatic HCP for Marketers

Crossix announced this week the launch of Crossix Programmatic HCP — an extension of its market-leading programmatic audience offering, specifically designed to help marketers reach the right HCPs. Through the convergence of CrossixShow More Summary

First Look: Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

MMW learned Monday that Tapjoy — the Maximum Impact Platform for mobile advertisers and app developers — is launching two innovative features to its advertising offerwall: Custom Exchange Rates and Permanent Currency Sales. The new features...Show More Summary

Cvent CONNECT 2018 Registration Now Open

Cvent, a leading meetings, events, and hospitality technology company, announced this week that registration for its annual industry conference, Cvent CONNECT, is now open. Each year, over 3,500 professionals from across the meetings,...Show More Summary

PDX Partners Inc. Kick Starts Online Advertising Program for iOS Product

PDX Partners Inc. — a marketing and diversified holdings company — announced this week that it has begun its online advertising program with TeleQuery. Founded in June of 2000, TeleQuery invents, develops, markets, and sells secure telecom...Show More Summary

Record to Cloud Launches All-in-One IT Support Services

Ireland based company Record To Cloud has launched a wide range of services that provide all over IT support to the individuals and businesses who are looking forward to taking their business to the next level. If you’re not familiar, the company offers IT based assistance for web designing, advertising, and tech support. Show More Summary

No Slowing Wearables in 2018 and Beyond, Says Latest Projection

The worldwide wearables market took another step forward in the third quarter of 2017 (3Q17) with total shipment volume reaching 26.3 million units, up 7.3% year over year, according to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. Show More Summary

Nexstar Media Group to Acquire Leading Digital Video Advertising Infrastructure Platform

Nexstar Media Group, Inc. announced that it has entered into a definitive agreement to acquire LKQD Technologies, a leading independent video advertising infrastructure company. The pending deal is said to be worth approximately $90 million. Show More Summary

The Flow Bot Builder: An Uncompromising Approach to Bot Building

The following is a guest contributed post from Beerud Sheth, Gupshup’s founder and CEO. With the ubiquity of mobile devices consumers want to be able to reach business anytime, anywhere. Also, they don’t want to have to tinker with browsers...Show More Summary

China’s Mobile Power Rises as Baidu’s DU Ad Platform Surpasses 2,400 Developers

Baidu, Inc., a leading Chinese language Internet search provider, has confirmed that its global advertising platform DU Ad Platform (DAP) has surpassed 2,400 mobile developers worldwide, a 50% increase over its user base in 2016. InShow More Summary

Hot Shot Tech Innovator Aims to Slash Fraud from Ad Attributions

MMW learned last week that KR8OS continues to advance the development of its Ethereum blockchain powered ad attribution platform expected to fully launch next year. The goal? To provide unparalleled transparency in digital advertising,...Show More Summary

Reveal Mobile Joins the Network Advertising Initiative

Reveal Mobile, a leading innovator in location intelligence, has just announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising. Show More Summary Touts 4 Programmatic Trends to Watch in 2018, a company bringing the power of programmatic advertising to localized advertisers, is sharing this week its insider perspective of programmatic trends to expect in 2018. The four predictions are based on the company’s experience...Show More Summary

AdSpruce Launches New Mobile Ad Type

AdSpruce, an industry leader in creative and dynamic mobile web ads, has launched a mobile ad type that engages the user even more than before. So how does it work? Swipe to Engage allows advertisers to connect with users by allowing the user to physically interact with the brand. Show More Summary

Premium Social: How to Hit the Brakes on the 65km-Per-Year Scroll

The following is a guest contributed post from Ben Le Tourneau, Integrated Director, The Operators. How far do you scroll on your phone in any given day? Recent findings suggest it may be more than you realize. Today, the average smartphone...Show More Summary

FIRST LOOK: Datonics, Kochava Collective Helping Mobile Marketers Easily Reach Desired Audiences

MMW learned Thursday hat online data company Datonics has partnered with Kochava, an industry leader providing holistic measurement solutions for connected devices. What’s behind the new agreement?W We’re told the effort will provide...Show More Summary

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