Blog Profile / Mobile Marketing Watch

Filed Under:Technology / Mobile
Posts on Regator:10722
Posts / Week:25.1
Archived Since:August 9, 2009

Blog Post Archive

Youth Business: New Research Finds Major Spike in Mobile Media Use

Ahead of the weekend, Common Sense announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. Show More Summary

Unacast Continues to Attract Top Location, Proximity Data Leaders

Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Graph, announced ahead of the weekend the addition of three new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune 500 brands. Show More Summary

Vpon Touts Enhancement on Mobile Advertising Platform

MMW learned today that Asia’s leading big data ad technology company, Vpon Big Data Group, is launching its collaboration with multiple hero media and app partners, including New York Times (Simplified Chinese version), Camera360, Qunar,...Show More Summary

Thanks a Million (Times Two): Venmo Trumpets Latest Milestone

Starting this week, Venmo customers can shop on their mobile phone and make purchases at more than two million U.S. retailers via the mobile web. That was the formal announcement from the company shared with MMW on Thursday. Venmo customers...Show More Summary

VertaMedia Launches Holistic Demand Management Platform for Publishers

MMW connected this week with the team at VertaMedia, an award winning global video technology solution provider. The company has just announced the launch of a Holistic Demand Management Platform for publishers. Fueled by increased publisher...Show More Summary

All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store

Just in time for Halloween, zombie apps are back in the Google Play Store. And, this time, it’s all tricks and no treats. Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of fraudulent live wallpaper apps in the Google Play Store. Show More Summary

Criteo Promotes Mollie Spilman to Chief Operating Officer

Criteo S.A., a leading commerce marketing technology company, announced today the promotion of Mollie Spilman, one of the most respected female executives shaping today’s competitive advertising and commerce marketing landscape, to Chief Operating Officer. Show More Summary

Report: Companies Making $135B Bet on Online Video Marketing

According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services. The...Show More Summary

yellowHEAD Takes Aim at Wasted Mobile Ad Spend

yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities. Show More Summary

Survey: Consumers Value Mobile Holiday Campaigns, But Digital Marketers Missing Opportunities

YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. Show More Summary

New Self-Serve Programmatic Advertising Platform Launched for SMBs

This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns. “We realized there’sShow More Summary

IGT Cardless Connect Mobile Technology Launches at Station Casinos Properties

This week, International Game Technology PLC announced that its Cardless Connect mobile technology will be introduced at several Station Casinos properties in Las Vegas before the end of 2017. Now deployed at a single Station Casinos...Show More Summary

We Are TV Launches the First AR Game to Play with Television Shows

The AR revolution has come to the world of television. With more than 90% of television viewers tuning into their favorite shows with their mobile device in hand, both consumers and television networks have been clamoring for new ways...Show More Summary

Top App Marketing Company Now Offers App Development, one of the first companies to specialize in mobile app marketing, has officially brought on a team of experienced developers to ensure client success from start to finish. “ is a leading mobile app marketing agency...Show More Summary

Augmently Inc. Helps Bring Ford’s Sustainable Fleet to Life at MPTF Pre Emmy Gala

The 11th annual Evening Before event, held in September of 2017, celebrated the television industry’s premier talent in support of The Motion Picture Television Fund (MPTF). In addition to premiere talent, the event included top companies who produced creative activations for guests to enjoy during the event, including Ford Motor Company. Show More Summary

6 Emerging Trends in Location & Proximity

The following is a guest contributed post from Thomas Walle, CEO and Co-founder of Unacast. Location and proximity are two of the biggest things that marketers can’t stop talking about. Here are six things you need to know about the market for location and proximity data. Show More Summary

Time Inc., Google to Launch New Innovative Native Video Advertising Tool

As demand for digital video content continues to grow, Time Inc. has announced the launch of Adapt Video, a proprietary video advertising unit created by the company in partnership with Google. We’re told that Adapt leverages DoubleClick’s native advertising solution to deliver outstream video ads across its owned-and-operated properties. Show More Summary

OPINION: The Future of Influencer Marketing with AI: No Bots and Better Data

The following is a guest contributed post from Alexander Boykov, CEO and Founder, Buzzweb. For the past two years, the topic of AI has been dominating marketing technology industry events and publications. From enabling brands to better...Show More Summary

Will Carty Joins Network Advertising Initiative

The Network Advertising Initiative (NAI) today announced that William R. D. “Will” Carty will join NAI on October 16 as Vice President for Public Policy. In this role, he will help lead NAI’s strategic direction and growth by advancing the organization’s public policy agenda, both in the U.S. Show More Summary

Valassis: Precise Targeting is Key to Holiday Marketing Success

Intelligent media delivery company Valassis is out with a new report. The company is offering marketers an opportunity to learn best practices to break through the noise and engage with shoppers this holiday season as consumer planning is under way. Show More Summary

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