Blog Profile / MediaPost: Social Media Insider


URL :http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=66
Filed Under:Technology / Social Media
Posts on Regator:294
Posts / Week:0.8
Archived Since:August 12, 2009

Blog Post Archive

A Eulogy For Vine

It is ironically fitting that just before the Waterford ball dropped in Times Square to usher in 2016, NBC broadcast a Vine parodying "Bye, Felicia," one of the more pervasive Internet memes of the day.

The 1% Are No Different When It Comes To Social

Will Facebook Live and influencer marketing work with the 1%? Rowan Kelshaw, managing director of The Luxury Network LA, says yes.

What We'll Be Talking About In 2017

Sources from different social-media arenas give us their takes on what will shape the coming year.

Trending Social Developments And Issues

Social media's impact seems to be on the verge of another dimension. Here's a look at a few of the major trends we saw emerging in 2016.

Trending Brands In The World's Biggest Focus Group

Social media research firm Fizziology reveals five brands demonstrating increased online engagement over their competitors -- and which should be ringing up sales big-time in 2017.

What's The Research Showing?

Here are the findings of some recent studies that assess the impact that the likes of Facebook, Snapchat, Instagram and Twitter are having on your consumers' daily lives.

Lems Takes The Influencer Path

When I got an email a couple of months ago that Lems was looking for brand ambassadors, my first thought was "if ever there were a brand that I could be a brand ambassador for, this is it."

#ShopSmall Keeps Getting Bigger

American Express this year launched Small Shop Studio, which allows small businesses to create and download customizable print and digital marketing assets to promote their businesses.

Getting Beyond Vitriol And Conflict

Social media came of age as a political tool in this election. What a troubled and unruly man-child it has turned out to be.

Creating A Rosier Future For Women In Tech

The Computing Technology Industry Association recently resurrected Rosie the Riveter as an IT worker for #MakeTechHerStory, a multipronged campaign aimed at making the tech industry more gender inclusive.

Moderating A Shaming-Free Experience

Raw but shaming-free conversations are the draw at mom.life, which started as a pregnancy tracker called Preggie and recently relaunched to include moms raising kids from birth to about kindergarten age.

The Pink Fund Takes Social Into The Community

Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.

MoFo Infographic Highlights Social Media Best Practices

Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.

Acknowledging Our Dopamine-Driven Addiction

Halley Bock, author and reformed CEO, offer insights into dealing with our pervasive need to post to and check social media.

Athletes Strive To Be Social

Social components have been hardwired into Strava's functionality since its founding in 2009.

Social Listening For Preemptive Action (And Profit)

Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas.

Social's Impact On Transmedia

Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in a Q&A.

Using Social Media For 'Sexy' Family-Planning Social Marketing

DKT International uses the whole gamut of social media and traditional marketing levers to inform women and men about family planning and HIV/AIDS prevention through 22 programs in 19 countries.

Using Social Media To Improve Productivity

The Hartford Tech @ Work survey of 1,000 people ages 18 to 70 finds 37% of both genders believe using social media actually improves productivity.

Social Media's Role In Building Brands' Social Currency

We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers.

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