|Filed Under:||Technology / Social Media|
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|Archived Since:||August 12, 2009|
Data collected by the influencer-marketing platform also shows that nearly 90% of the sponsored posts in 2017 received up to 1,000 "likes" per post, which suggests a high level of influence involved in #ad posts.
When it comes to sensitive social and political issues, silence is not always golden. From civil rights to race relations to immigration, consumers increasingly expect brands to speak up.
Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You don't have to be an egghead to know the answer is a symbiotic one.
Facebook is making changes to its News Feed to provide more opportunities for "meaningful" interactions, while reducing passive consumption of low-quality content.
Twitter is unveiling some new work to show people how to use its platform. The debut spot should begin appearing on Amazon, Pandora and other digital properties this week.
The news that Facebook is -- for the first time ever -- opening its doors to pre-teen kids is terrifying. The fact that Facebook consulted with some parents and experts before launching "Messenger Kids" is no consolation.
Blaming social media and fake news for Trump's election is dangerous because it shifts responsibility for all the various shortcomings of the American electorate - economic illiteracy, racism, xenophobia - onto unnamed foreigners bent on stirring up trouble.
People who display materialistic characteristics in other areas of their lives are likely to view their digital connections on social media as objects, to be collected and curated.
If we are prepared to consider that malevolent foreign forces tried to influence the 2016 U.S. presidential election with organic social-media content and paid advertising campaigns, isn't it plausible they may use the same techniques to instill dubious values in American children?
The controversial subject of alleged foreign attempts to influence American society via social media may get its own long-term investigative commission in Congress, provided the proposal can garner enough bipartisan support.
Russian meddling in American public life via social media apparently went beyond merely stirring up partisan feelings online. It extended to agents provocateurs setting up "real life" events, including political rallies and counter rallies.
Trump credits social media with his election victory. He told FBN's Maria Bartiromo that ongoing drama is actually the main purpose of the presidential social-media strategy.
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators. It just revealed a new scripted content partnership with NBCUniversal, and is also ramping up its content deals with Hearst.
More details are emerging of Russian efforts to disseminate propaganda and influence U.S. public opinion via advertising and content distributed over social media, much of it targeted to specific groups. A new study suggests that one of those target audiences included current and former U.S. military personnel.
Our enemies can only benefit when ordinary Americans start to question the fundamental integrity of their political process, as well as the motives and trustworthiness of their fellow citizens.
Is it realistic to expect that openly insulting the stature and ambitions of a totalitarian monster on Twitter will somehow prompt him to move in the direction of compromise and reconciliation?
A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media was effective in raising brand awareness and customer satisfaction.
From a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highlight, yet again, the perils of working with social-media influencers. They can go off the rails at any moment.
Launched in June, Verrit is billed as a "social network for the 65.8 million," referring to the number of voters who cast their ballots for Clinton in 2016. Its mission is to provide a "sanctuary in a chaotic media environment," presumably free from the vitriol that attends political discourse in other online platforms.
Social media has become one of the main means for disaster victims to ask for help, get news, updates and official instructions. It lets friends and family know that they are OK. Conversely, the hurricane triggered its own virtual storm of fake news and hoaxes - some of them genuinely dangerous.