Blog Profile / MediaPost: Social Media Insider


URL :http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=66
Filed Under:Technology / Social Media
Posts on Regator:308
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Archived Since:August 12, 2009

Blog Post Archive

Social Media Melds Digital With Tangible

The more digital our social lives have become, the more many of us seem to crave the tangible, the experiential, the takeaway that doesn't vanish with the swipe of a finger.

Gerber Among The 86% Of Marketers Using Influencers

Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers use influencers as part of their content strategy.

Taking Your Leads From Artificial Intelligence

Sysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomalies and associations" -- and that's the aspect I'm going to focus on.

Are You Ready For Social VR?

Linden Lab, which created the created the virtual world Second Life in 2003, is in "invite-only, creator-preview" mode for Sansar, a new VR-based platform that has been described as a "WordPress for social VR."

It's All About The Experience

Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself, and 71% say they will not come back after one bad incident.

An Illuminating Conversation About Conversational Marketing

Highlights from the "Talk To The Brand: AI, Bots And Conversational Marketing" panel at MediaPost's OMMA SXSW event.

Putting Social Media In Its Place

Disconnectedness -- along with other perils of the social media age such as cyberbullying, sexting and overindulgence -- has become a major area of discussion.

Rushkoff On 'Generation Like,' Big Data and 'Team Human'

Media theorist, author and filmmaker Douglas Rushkoff showed his Frontline documentary "Generation Like" this week and then fielded some thought-provoking questions.

Best Buy Has A Lot To Retweet About

Gift cards were the biggest drivers of conversation on Twitter among consumers discussing giving and receiving presents this holiday season and nobody generates more likes and retweets than Best Buy.

Co-Consuming Content Comes Of Age

"Co-consumption" is the driving premise of the Airtime video chat app that launched last spring and is now pushing to expand its user base and enhance its features.

Why Can't We All Be Different?

Smartphones can "become weapons" and can have "devastating effects," says anti-bullying activist Gabriella van Rij, who would like to see marketers celebrate our unique imperfections.

Imagining A $5 Million Super Bowl Social Buy

Is it really worthwhile for marketers to plow $5 million into 30-second Super Bowl spots aimed at a mass market dissolving into its individual parts?

A Dose Of Science Mixed With Art

Dose is taking what it has learned about predictive, data-driven tech to marketers so that they, too, can quickly give social content its best shot at going viral.

The Gen Z Out-Of-House Social Experience

The retail shop is the hub of the brand experience for Gen Z. But how that experience is shared across social channels becomes vital to propagating a brand's success.

A Eulogy For Vine

It is ironically fitting that just before the Waterford ball dropped in Times Square to usher in 2016, NBC broadcast a Vine parodying "Bye, Felicia," one of the more pervasive Internet memes of the day.

The 1% Are No Different When It Comes To Social

Will Facebook Live and influencer marketing work with the 1%? Rowan Kelshaw, managing director of The Luxury Network LA, says yes.

What We'll Be Talking About In 2017

Sources from different social-media arenas give us their takes on what will shape the coming year.

Trending Social Developments And Issues

Social media's impact seems to be on the verge of another dimension. Here's a look at a few of the major trends we saw emerging in 2016.

Trending Brands In The World's Biggest Focus Group

Social media research firm Fizziology reveals five brands demonstrating increased online engagement over their competitors -- and which should be ringing up sales big-time in 2017.

What's The Research Showing?

Here are the findings of some recent studies that assess the impact that the likes of Facebook, Snapchat, Instagram and Twitter are having on your consumers' daily lives.

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