Blog Profile / MediaPost: Social Media Insider

Filed Under:Technology / Social Media
Posts on Regator:342
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Archived Since:August 12, 2009

Blog Post Archive

FTC Influencer Guidelines Keep Business Thriving

Data collected by the influencer-marketing platform also shows that nearly 90% of the sponsored posts in 2017 received up to 1,000 "likes" per post, which suggests a high level of influence involved in #ad posts.

Consumers Want Brands To Be Politically Woke

When it comes to sensitive social and political issues, silence is not always golden. From civil rights to race relations to immigration, consumers increasingly expect brands to speak up.

The Symbiosis Of Social And Programmatic

Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You don't have to be an egghead to know the answer is a symbiotic one.

Facebook, Twitter Aim For More Impactful Exchanges

Facebook is making changes to its News Feed to provide more opportunities for "meaningful" interactions, while reducing passive consumption of low-quality content.

Twitter Debuts Digital Spot To Define Platform

Twitter is unveiling some new work to show people how to use its platform. The debut spot should begin appearing on Amazon, Pandora and other digital properties this week.

Facebook Is Ready To Eat Your Children's Brains

The news that Facebook is -- for the first time ever -- opening its doors to pre-teen kids is terrifying. The fact that Facebook consulted with some parents and experts before launching "Messenger Kids" is no consolation.

A Parting Shot On Social Media, Fake News And Trump

Blaming social media and fake news for Trump's election is dangerous because it shifts responsibility for all the various shortcomings of the American electorate - economic illiteracy, racism, xenophobia - onto unnamed foreigners bent on stirring up trouble.

Materialists View Facebook Friends As "Digital Objects"

People who display materialistic characteristics in other areas of their lives are likely to view their digital connections on social media as objects, to be collected and curated.

So Long, And A Red Flag On "Children's" Content

If we are prepared to consider that malevolent foreign forces tried to influence the 2016 U.S. presidential election with organic social-media content and paid advertising campaigns, isn't it plausible they may use the same techniques to instill dubious values in American children?

Graham Proposes Commission To Combat Foreign Social-Media Influence

The controversial subject of alleged foreign attempts to influence American society via social media may get its own long-term investigative commission in Congress, provided the proposal can garner enough bipartisan support.

Social-Media Bigs Admit To Wider Russian Influence

Russian meddling in American public life via social media apparently went beyond merely stirring up partisan feelings online. It extended to agents provocateurs setting up "real life" events, including political rallies and counter rallies.

Bing, Bing, Bing: Trump Says Presidency Impossible Without Social Media

Trump credits social media with his election victory. He told FBN's Maria Bartiromo that ongoing drama is actually the main purpose of the presidential social-media strategy.

Snapchat Ramps Up Content Deals

While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators. It just revealed a new scripted content partnership with NBCUniversal, and is also ramping up its content deals with Hearst.

Russian Social-Media Propaganda Targeted U.S. Military Personnel, Vets

More details are emerging of Russian efforts to disseminate propaganda and influence U.S. public opinion via advertising and content distributed over social media, much of it targeted to specific groups. A new study suggests that one of those target audiences included current and former U.S. military personnel.

Regardless Of Who Loses The Election Meddling Controversy, Russia Wins

Our enemies can only benefit when ordinary Americans start to question the fundamental integrity of their political process, as well as the motives and trustworthiness of their fellow citizens.

Twitter May Not Be Best Channel To Confront North Korea

Is it realistic to expect that openly insulting the stature and ambitions of a totalitarian monster on Twitter will somehow prompt him to move in the direction of compromise and reconciliation?

Consumers Trust Each Other - Brands, Not So Much

A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media was effective in raising brand awareness and customer satisfaction.

PewDiePie Doubles Down On Racist Moves

From a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highlight, yet again, the perils of working with social-media influencers. They can go off the rails at any moment.

New Social Net For Clinton Supporters Is Hacked

Launched in June, Verrit is billed as a "social network for the 65.8 million," referring to the number of voters who cast their ballots for Clinton in 2016. Its mission is to provide a "sanctuary in a chaotic media environment," presumably free from the vitriol that attends political discourse in other online platforms.

Social Media Helps Harvey Response, But Hoaxes Are Common

Social media has become one of the main means for disaster victims to ask for help, get news, updates and official instructions. It lets friends and family know that they are OK. Conversely, the hurricane triggered its own virtual storm of fake news and hoaxes - some of them genuinely dangerous.

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