Blog Profile / MediaPost: Social Media Insider

Filed Under:Technology / Social Media
Posts on Regator:262
Posts / Week:0.7
Archived Since:August 12, 2009

Blog Post Archive

Vivobarefoot Looks For Social Traction

Sixth-generation cobbler Galahad Clark sees the need to transform his Vivobarefoot, which has been a minimalist shoe brand since 2004, into "more and more of a media company than a traditional brand."

U.N. Humanitarian Campaign Puts Heat On Member Nations

In the weeks leading up to the United Nation's first-ever World Humanitarian Summit, people sitting in the comfort of their intact homes have been virtually confronted with impossible choices, and world leaders have been pressured to commit to action.

SamyRoad Brings Its Community Of Content Creators To U.S.

SamyRoad, a Madrid-based social platform that matches global brands with more than 30,000 creators and oversees their content creation, has launched in the U.S.

Millennial Moms Blend Real World, Digital Chats Around Brands

Millennial moms' conversations about brands have more than doubled from 6% to 14% since 2010 -- but the key takeaway of a new Keller Fay Group analysis is how their "real-world" and digital lives blend.

Tommy John Deftly Angles #TrashOneCashOne

For Tommy John underwear, punter Steve Weatherford challenged fans to post videos and photos of themselves destroying an old pair of their BVDs -- or whatever -- to #TrashOneCashOne on Instagram or Twitter.

Creating A Strategy For Your Social Media Content

"Key Elements for Building a Content Strategy" identifies five archetypes for marketers to choose from to best solve its problem at hand. Social media can play a key role in any of them.

WBUR Turns Its Spring Fundraiser Into A Conversation

Boston public radio station WBUR compressed its spring fundraiser into a "Marathon," using Facebook Live, Twitter and Snapchat to help its listeners come together as a community to reach its ambitious goal of raising $1 million in 26.2-hours.

Bezos Family Foundation's Vroom Tips Parents To Teachable Moments

Vroom, an app specifically for parent of kids from birth through age 5, has been downloaded more than 50,000 times in nearly 140 countries since it went live 18 months ago. The preponderance of reviews give it the maximum five stars...

Mining Content For Insight And Profit

We all know there's gold in key words, whether it's in targeting new consumers or understanding existing ones.

Social Media's Power To Heal

For all the frivolity, banality, time-suck and political nonsense social media have brought into our lives, they connect likeminded people in ways that greatly amplify notions of family and tribes going back many millennia.

The Chat Bots Are Coming! The Chat Bots Are Coming!

Some of our online discussions are about to be as artificially intelligent as AI can take us -- which may be eerily far, indeed,

Live From Burlingame, It's Fitmark Bags

Since the day last summer that Facebook enabled celebrities such as The Rock and Serena Williams to deliver live feeds on their pages, Fitmark bags CEO Mark Samuel has been anxious to get going real-time himself.

Framing Your Brand On Instagram

Matt Huser, managing director of Austin-based nFusion, tells us who should be on Instagram and why, and names some brands that are doing it best.

Branding In Social VR

Facebook CEO Mark Zuckerberg said this week that that social VR is poised to become "the most social platform." CEO of Toronto-based Shok Kreative Alan Smithson discusses the opportunities for marketers in the medium.

10 Ways To Seize The Moment In Social Media

Carpe Momentum is the new rallying cry for real-time marketing -- and nowhere is this strategy more applicable than in social media. Social, by definition, is predicated on interaction and shared experience. For brands, it can form the perfect union of stimulus and response at scale.

Predictions: 3 Ways Super Bowl Advertisers Will Win Big On Social

It's awards show season, and every year the advertising community hosts its own party on the biggest stage in the world: the Super Bowl. Brands break out the big budgets and the agency community pulls out all the stops. It's the pinnacle of advertising, and every year, it sets new trends in advertising. Show More Summary

4 Things I Saw At CES That Will Impact The Social Media Industry

Usually what happens in Vegas stays in Vegas, but this time I'm kissing and telling. Here are four things I saw at the Consumer Electronics Show the week before last that will have a lasting impact on he social media space:

10 Social Media Lessons From Freestyle Rap

Over the years I've dabbled in the dark arts of improvisational lyricism. Indeed, I've made a habit of "Getting Googley" at marketing industry events the world over. I even did a live rap battle on stage at the MediaPost Search Insider Summit. Show More Summary

Amazing Zuck: A Song Of Social Media Grace

In the United States, Thanksgiving is a day of.... well, giving thanks. It's also a time for tradition, whether that's being with family, eating turkey, watching football, or scrambling to finalize Black Friday campaigns. In the spirit of the holiday, I thought I'd resume my time-honored tradition of covering songs in MediaPost columns.

Local Relevance Is The Future Of Facebook For National Brands

New research suggests that 45% of online Americans currently keep in touch with local businesses by following them on Facebook. In line with this fact, Facebook has made multiple changes to its Business Pages this year, improving them for both local businesses and consumers and revamping its mobile app in September. Show More Summary

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