Blog Profile / MediaPost: Social Media Insider


URL :http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=66
Filed Under:Technology / Social Media
Posts on Regator:303
Posts / Week:0.8
Archived Since:August 12, 2009

Blog Post Archive

It's All About The Experience

Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself, and 71% say they will not come back after one bad incident.

An Illuminating Conversation About Conversational Marketing

Highlights from the "Talk To The Brand: AI, Bots And Conversational Marketing" panel at MediaPost's OMMA SXSW event.

Putting Social Media In Its Place

Disconnectedness -- along with other perils of the social media age such as cyberbullying, sexting and overindulgence -- has become a major area of discussion.

Rushkoff On 'Generation Like,' Big Data and 'Team Human'

Media theorist, author and filmmaker Douglas Rushkoff showed his Frontline documentary "Generation Like" this week and then fielded some thought-provoking questions.

Best Buy Has A Lot To Retweet About

Gift cards were the biggest drivers of conversation on Twitter among consumers discussing giving and receiving presents this holiday season and nobody generates more likes and retweets than Best Buy.

Co-Consuming Content Comes Of Age

"Co-consumption" is the driving premise of the Airtime video chat app that launched last spring and is now pushing to expand its user base and enhance its features.

Why Can't We All Be Different?

Smartphones can "become weapons" and can have "devastating effects," says anti-bullying activist Gabriella van Rij, who would like to see marketers celebrate our unique imperfections.

Imagining A $5 Million Super Bowl Social Buy

Is it really worthwhile for marketers to plow $5 million into 30-second Super Bowl spots aimed at a mass market dissolving into its individual parts?

A Dose Of Science Mixed With Art

Dose is taking what it has learned about predictive, data-driven tech to marketers so that they, too, can quickly give social content its best shot at going viral.

The Gen Z Out-Of-House Social Experience

The retail shop is the hub of the brand experience for Gen Z. But how that experience is shared across social channels becomes vital to propagating a brand's success.

A Eulogy For Vine

It is ironically fitting that just before the Waterford ball dropped in Times Square to usher in 2016, NBC broadcast a Vine parodying "Bye, Felicia," one of the more pervasive Internet memes of the day.

The 1% Are No Different When It Comes To Social

Will Facebook Live and influencer marketing work with the 1%? Rowan Kelshaw, managing director of The Luxury Network LA, says yes.

What We'll Be Talking About In 2017

Sources from different social-media arenas give us their takes on what will shape the coming year.

Trending Social Developments And Issues

Social media's impact seems to be on the verge of another dimension. Here's a look at a few of the major trends we saw emerging in 2016.

Trending Brands In The World's Biggest Focus Group

Social media research firm Fizziology reveals five brands demonstrating increased online engagement over their competitors -- and which should be ringing up sales big-time in 2017.

What's The Research Showing?

Here are the findings of some recent studies that assess the impact that the likes of Facebook, Snapchat, Instagram and Twitter are having on your consumers' daily lives.

Lems Takes The Influencer Path

When I got an email a couple of months ago that Lems was looking for brand ambassadors, my first thought was "if ever there were a brand that I could be a brand ambassador for, this is it."

#ShopSmall Keeps Getting Bigger

American Express this year launched Small Shop Studio, which allows small businesses to create and download customizable print and digital marketing assets to promote their businesses.

Getting Beyond Vitriol And Conflict

Social media came of age as a political tool in this election. What a troubled and unruly man-child it has turned out to be.

Creating A Rosier Future For Women In Tech

The Computing Technology Industry Association recently resurrected Rosie the Riveter as an IT worker for #MakeTechHerStory, a multipronged campaign aimed at making the tech industry more gender inclusive.

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