|Filed Under:||Technology / Social Media|
|Posts on Regator:||243|
|Posts / Week:||0.7|
|Archived Since:||August 12, 2009|
In the United States, Thanksgiving is a day of.... well, giving thanks. It's also a time for tradition, whether that's being with family, eating turkey, watching football, or scrambling to finalize Black Friday campaigns. In the spirit of the holiday, I thought I'd resume my time-honored tradition of covering songs in MediaPost columns.
New research suggests that 45% of online Americans currently keep in touch with local businesses by following them on Facebook. In line with this fact, Facebook has made multiple changes to its Business Pages this year, improving them for both local businesses and consumers and revamping its mobile app in September. Show More Summary
Social network advertising may be less than 5% of total global media spend - $25 billion out of $570 billion in 2015, per eMarketer - but it has a dramatic impact on all media, especially the ~40% going to television. Here are 10 ways to make your TV strategy more social, and vice versa:
So you're ready to start advertising on Instagram? Great. Where do you start? This is new territory for everyone, including display advertising veterans. Here's a strategy to get your brand into the water and swimming in this new, highly nuanced and aesthetically discerning environment.
Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. AdWords gave advertisers the power of context by offering them the opportunity to respond instantly to users' search intent. Show More Summary
In my last column, "If Social Networks Were Real People," I introduced you to Facebook Felicia, Twitter Tommy, LinkedIn Larry, Pinterest Penny, Instagram Izzy, Snapchat Sam, and Google+ Gertrude. By creating personas for the top social networks, we unveiled key marketing opportunities with each platform. Show More Summary
Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With he arrival of support for ad-blocking software in the popular Safari mobile browser, the debate about the ethics of ad blocking has grown louder. Show More Summary
In marketing we often use personas to help frame our strategy and tactics. We create human profiles and ascribe real attributes, sometimes even real names, to them as a way to understand our target audiences and what make them tick.Show More Summary
These days, the term "social network" almost feels campy. Consumers are using the social web for everything from ordering pizza to deciding how to vote to finding a place to live. Pretty much every social activity that a human could want to engage in can now be done on a mobile device or through the browser. Show More Summary
Facebook recently introduced a new technology designed to help brands and agencies deliver Facebook advertising faster than ever. By selecting accelerated delivery during campaign setup, you can now ell Facebook to spend the budget and deliver the ads as quickly as possible, without losing control of the overall budget cap. Show More Summary
Social media has been called "a limitless focus group" for its ability to provide real-time and unbiased insights into people and their behavior at scale. Unlike the focus groups of yesteryear - conducted behind one-way mirrors and riddled...Show More Summary
As a new father, I get the impulse to share everything your brilliant, adorable child does. I call it the "proud papa syndrome," and I am prey to it myself. But parents may want to consider throttling back on all this over-sharing -- and not just because the people on the receiving end probably find it deeply annoying. Show More Summary
Summer movie season is in full swing, but the paths viewers will ultimately follow to their seats look much different than they did just a few short years ago. The air-conditioned cinematic temples dotting commercial shopping centers...Show More Summary
This past weekend marked the final three shows the four remaining members of the original Grateful Dead will (supposedly) ever play together. I was fortunate to go to the last hurrah on Sunday night - and, among other visions, found inspiration for this column. Show More Summary
I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than perfect." The sign was there to remind employees that progress isn't about finding absolute clarity first, then taking the perfect steps forward. Show More Summary
When I was starting my career in marketing. I cut my teeth on the agency side, not in the world of marketing technology I live in now. To start a project, the creative directors I worked with were fond of "mood-boarding," which meant assembling a set of images and pieces of text that felt appropriately thematic for the brand we were working on. Show More Summary
The social media landscape is shifting -- and, by shifting, I mean moving. Assuming you're one of the 2 billion-or-so people eMarketer is now estimating will visit Facebook, Twitter, Pinterest, Instagram or another social media siteShow More Summary
Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other publications. Facebook is transforming (at least in small part) from a social directory for in-depth articles into a destination for them. Show More Summary
There are many great ways to involve employees in your social media strategy. Of course one of the best is to ask them to share company content with their networks, since every employee share, like and tweet will be coming from a trusted source about your brand. Here are six ideas to get employees to share relevant content.
The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has been well-documented. Location factors heavily into search results, thus the immense pressure for businesses to invest behind their physical locations and stake their claim on the search map. Show More Summary