Blog Profile / MediaPost: Social Media Insider


URL :http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=66
Filed Under:Technology / Social Media
Posts on Regator:356
Posts / Week:1.2
Archived Since:August 12, 2009

Blog Post Archive

Five Things This Marketing Geek Is Hoping For At F8 Facebook Developer Conference

Video game producers have the Game Developers Conference. Hardware hackers have the Consumer Electronics Show. And Facebook Marketing Partners look forward to the F8 Facebook Developer Conference, held March 25 and March 26. Although...Show More Summary

How Brands Can Avoid The Legal Pitfalls Of UGC Marketing

A growing fervor for UGC generated on social platforms begs an important question. What do brands need to know about UGC rights issues, and how can marketers make sure they operate within the law? It's an issue U.S. retailer Duane Reade...Show More Summary

Social Media Is Showing Us The Future Of TV

What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the answer is pretty simple: If you want to know what people hink when they watch TV, just check Twitter.

This Twitch Thing Is Going to Be Big -- In Fact, It Already Is

One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built of our own interests and desires, to the exclusion of other worlds that are equally vibrant. SoShow More Summary

Sharknado Eats Twitter -- But So Far, Not the Other Way Around

Apparently -- unlike sharks-gone-terrestrial -- it's not time to kill off Twitter, just yet. The social network this week saw its stock jump 30% after reporting its second quarter earnings, which showed that the platform increased revenue by 124%, to $312 million, and monthly active users by 24%, to 271 million. Show More Summary

You Might Not "Like" This, But You Should

Boy, it's been a hard year for the Facebook "like" -- because, well, no one likes it anymore. First came the news that a simple "like" was useless -- to advertisers anyway -- because it has long ago stopped meaning that consumers who "like" advertiser pages will actually see the content that is then stuffed into their News Feed. Show More Summary

More Evidence That The Social Media Consumer -- And Creator -- Is Always Right

This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we've never seen. Show More Summary

Are Your Customers Starting To Hide From You?

I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view of Squaw Valley, set against a clear, mostly cloud-free, sky. But maybe the view from last year's...Show More Summary

Who's Afraid Of The Big, Bad Algorithm? Twitter Users!

Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter feed filtered, by... an, an... algorithm! Shiver the thought!...

Hey, Marketers: #NeverForget NOT To Advertise About Tragedies

Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. I repeat: do NOT try to market your way into discussion about a tragedy. Stop the trage-tweeting!...

More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use

Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue to spend billions of dollars on media that the youth of the world just aren't watching: namely, commercial TV. Show More Summary

Is It Time to Say Hello To Ello? If Not Now, Later

The Social Media Insider was feeling a bit quippy the other day when she moderated a panel at OMMA Premium Display. The topic was on whether paid social had actually morphed into online display, so she took that opportunity to try and kill off Ello, only a week after anyone - except for a bunch of people in Burlington, VT - had ever heard of it.

Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie

My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but let me be honest: earlier this year, feeling overconfident, I predicted what would happen in 2014 concerning a number of social platforms. Show More Summary

Tell Me This: Is It Possible to Still Get Organic Reach?

The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. And to think thatShow More Summary

What The Ello! This Ad-Free Social Net May Be Onto Something

Not that I've gone on it again since registering a few weeks ago, but Ello is starting to get more interesting, what with the news it just received $5.5 million in funding from real, live venture capitalists. Do ad-free social networks have a real future?

Pay For Play: What Social Media Insider Has In Common With YouTube CEO

It appears the Social Media Insider is not the only one who keeps wondering if there's traction in ad-free social platforms. Imagine my surprise this morning when I discovered that last week's column - on how ad-free Ello plans to make...Show More Summary

What Can We Learn From #AlexfromTarget? Sorry, Alex, It's The Wrong Thing

Partly as a way of avoiding post-election news coverage, the Social Media Insider has been trying to focus on something equally important -- gleaning groundbreaking social media insights from this week's overnight Internets sensation: #AlexfromTarget. Show More Summary

How To Use Social Media Ads To Increase Holiday Sales

With more and more consumers expected to search on social media for gifts and promotions this holiday season, many retailers hoping to reach shoppers online will put paid social media at the center of heir marketing efforts this season. Show More Summary

Retargeting Tango: How I Could Make That Blue Couch Vanish From My Newsfeed

As I write this, a blue couch is stalking me. It's a contemporary sectional that would be a worthy replacement for the aging grey sofa bed in our living room -- if it were red. But it doesn't come in red, so as far as I'm concerned, our relationship is over. Show More Summary

What's Up With WhatsApp? More Than You Think

WhatsApp, to most of us American social media guru wannabes, is pretty much that thing that Facebook bought last year for $19 billion, even though its founders detest advertising so much they wrote a manifesto about it. The U.S. still remains unimpressed with it otherwise; only 8% of our mobile population use it. Show More Summary

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