Blog Profile / MediaPost: Social Media Insider

Filed Under:Technology / Social Media
Posts on Regator:299
Posts / Week:0.8
Archived Since:August 12, 2009

Blog Post Archive

Co-Consuming Content Comes Of Age

"Co-consumption" is the driving premise of the Airtime video chat app that launched last spring and is now pushing to expand its user base and enhance its features.

Why Can't We All Be Different?

Smartphones can "become weapons" and can have "devastating effects," says anti-bullying activist Gabriella van Rij, who would like to see marketers celebrate our unique imperfections.

Imagining A $5 Million Super Bowl Social Buy

Is it really worthwhile for marketers to plow $5 million into 30-second Super Bowl spots aimed at a mass market dissolving into its individual parts?

A Dose Of Science Mixed With Art

Dose is taking what it has learned about predictive, data-driven tech to marketers so that they, too, can quickly give social content its best shot at going viral.

The Gen Z Out-Of-House Social Experience

The retail shop is the hub of the brand experience for Gen Z. But how that experience is shared across social channels becomes vital to propagating a brand's success.

A Eulogy For Vine

It is ironically fitting that just before the Waterford ball dropped in Times Square to usher in 2016, NBC broadcast a Vine parodying "Bye, Felicia," one of the more pervasive Internet memes of the day.

The 1% Are No Different When It Comes To Social

Will Facebook Live and influencer marketing work with the 1%? Rowan Kelshaw, managing director of The Luxury Network LA, says yes.

What We'll Be Talking About In 2017

Sources from different social-media arenas give us their takes on what will shape the coming year.

Trending Social Developments And Issues

Social media's impact seems to be on the verge of another dimension. Here's a look at a few of the major trends we saw emerging in 2016.

Trending Brands In The World's Biggest Focus Group

Social media research firm Fizziology reveals five brands demonstrating increased online engagement over their competitors -- and which should be ringing up sales big-time in 2017.

What's The Research Showing?

Here are the findings of some recent studies that assess the impact that the likes of Facebook, Snapchat, Instagram and Twitter are having on your consumers' daily lives.

Lems Takes The Influencer Path

When I got an email a couple of months ago that Lems was looking for brand ambassadors, my first thought was "if ever there were a brand that I could be a brand ambassador for, this is it."

#ShopSmall Keeps Getting Bigger

American Express this year launched Small Shop Studio, which allows small businesses to create and download customizable print and digital marketing assets to promote their businesses.

Getting Beyond Vitriol And Conflict

Social media came of age as a political tool in this election. What a troubled and unruly man-child it has turned out to be.

Creating A Rosier Future For Women In Tech

The Computing Technology Industry Association recently resurrected Rosie the Riveter as an IT worker for #MakeTechHerStory, a multipronged campaign aimed at making the tech industry more gender inclusive.

Moderating A Shaming-Free Experience

Raw but shaming-free conversations are the draw at, which started as a pregnancy tracker called Preggie and recently relaunched to include moms raising kids from birth to about kindergarten age.

The Pink Fund Takes Social Into The Community

Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.

MoFo Infographic Highlights Social Media Best Practices

Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.

Acknowledging Our Dopamine-Driven Addiction

Halley Bock, author and reformed CEO, offer insights into dealing with our pervasive need to post to and check social media.

Athletes Strive To Be Social

Social components have been hardwired into Strava's functionality since its founding in 2009.

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