Blog Profile / MediaPost: Social Media Insider


URL :http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=66
Filed Under:Technology / Social Media
Posts on Regator:288
Posts / Week:0.8
Archived Since:August 12, 2009

Blog Post Archive

Lems Takes The Influencer Path

When I got an email a couple of months ago that Lems was looking for brand ambassadors, my first thought was "if ever there were a brand that I could be a brand ambassador for, this is it."

#ShopSmall Keeps Getting Bigger

American Express this year launched Small Shop Studio, which allows small businesses to create and download customizable print and digital marketing assets to promote their businesses.

Getting Beyond Vitriol And Conflict

Social media came of age as a political tool in this election. What a troubled and unruly man-child it has turned out to be.

Creating A Rosier Future For Women In Tech

The Computing Technology Industry Association recently resurrected Rosie the Riveter as an IT worker for #MakeTechHerStory, a multipronged campaign aimed at making the tech industry more gender inclusive.

Moderating A Shaming-Free Experience

Raw but shaming-free conversations are the draw at mom.life, which started as a pregnancy tracker called Preggie and recently relaunched to include moms raising kids from birth to about kindergarten age.

The Pink Fund Takes Social Into The Community

Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.

MoFo Infographic Highlights Social Media Best Practices

Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.

Acknowledging Our Dopamine-Driven Addiction

Halley Bock, author and reformed CEO, offer insights into dealing with our pervasive need to post to and check social media.

Athletes Strive To Be Social

Social components have been hardwired into Strava's functionality since its founding in 2009.

Social Listening For Preemptive Action (And Profit)

Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas.

Social's Impact On Transmedia

Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in a Q&A.

Using Social Media For 'Sexy' Family-Planning Social Marketing

DKT International uses the whole gamut of social media and traditional marketing levers to inform women and men about family planning and HIV/AIDS prevention through 22 programs in 19 countries.

Using Social Media To Improve Productivity

The Hartford Tech @ Work survey of 1,000 people ages 18 to 70 finds 37% of both genders believe using social media actually improves productivity.

Social Media's Role In Building Brands' Social Currency

We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers.

How Embracing Dissent Helped To #MakeSkateOlympic

The Spanish skateboard company NOMAD embraced opposing points of view from the get-go in its recent global campaign to #MakeSkateOlympic.

Visualizing Digital Performance For 1,800 Brands

To better visualize how brands fare across four digital categories including social media, L2 recently asked data visualization artist Nicholas Felton to do his magic with more than two million data points for 1,800 consumer brands worldwide.

Don't Tell Millennial Women What To Do

Younger Millennial women turn to Snapchat as the place where they can truly be themselves. And Millennial moms "are driving the conversation online," according to a MediaCafe survey of more than 3,000 women 18-34.

J.McLaughlin's Social Party Is In Full Swing

J.McLaughlin, which has grown to 109 shops selling "classic American sportswear" in tony locales primarily in the Northeast, was admittedly late to both the Web and social media but it now sees digital as its most important growth vehicle.

Don't Let Trolls Take You Down

Experts offer several ways to deal with trolls, who have been blowing up constructive dialogue since the days when social media were known as Bulletin Board Systems.

Using Augmented Reality To Drive Social Success

We asked a few sources to comment on whether Pokemon Go is indeed the breakthrough moment for augmented reality, as many observers are suggesting, and how brands can use AR to drive their own successes.

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