Blog Profile / MediaPost: Social Media Insider


URL :http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=66
Filed Under:Technology / Social Media
Posts on Regator:227
Posts / Week:0.8
Archived Since:August 12, 2009

Blog Post Archive

Predictions: What Facebook's Foray into Publishing Means for Advertisers

Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other publications. Facebook is transforming (at least in small part) from a social directory for in-depth articles into a destination for them. Show More Summary

Six Ways To Get Employees To Share Company Content

There are many great ways to involve employees in your social media strategy. Of course one of the best is to ask them to share company content with their networks, since every employee share, like and tweet will be coming from a trusted source about your brand. Here are six ideas to get employees to share relevant content.

Wish You Were Here: How To Boost Your Brand's Local Relevance On Facebook

The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has been well-documented. Location factors heavily into search results, thus the immense pressure for businesses to invest behind their physical locations and stake their claim on the search map. Show More Summary

End Of Twitter's Firehose Is Just Beginning For Innovation

Twitter recently announced that it is ending third-party agreements for the resale of its Firehose data: the full, unfiltered stream of tweets available from the service. Many people have expressed concern that this move will directly affect third-party data resellers, and that the Firehose consolidation will be bad for Twitter in the long run. Show More Summary

Marketing Technology Should Help You Win, Not Defeat You

There is an undeniable tide forcing the rapid progression of digital marketing into the world of advanced, science-based processes. It's not enough to have a hunch that your marketing activities are working. In the new digital landscape, you have to know not only whether or not you are moving the needle --but also how you made it move. Show More Summary

Social Media's Route To Retail Revolution: Personalize The Shopping Experience

Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected storefront in which shoppers are identified through facial recognition and other sensors when they walk in. Show More Summary

Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy

What was once a place to collect or "pin" wedding inspirations, get-fit tips and home entertaining ideas to niche "boards" has become the next big way to target female consumers. The social networking site Pinterest recently raised $367 million, making it one of the most valued startups in the world. Show More Summary

Five Things This Marketing Geek Is Hoping For At F8 Facebook Developer Conference

Video game producers have the Game Developers Conference. Hardware hackers have the Consumer Electronics Show. And Facebook Marketing Partners look forward to the F8 Facebook Developer Conference, held March 25 and March 26. Although...Show More Summary

How Brands Can Avoid The Legal Pitfalls Of UGC Marketing

A growing fervor for UGC generated on social platforms begs an important question. What do brands need to know about UGC rights issues, and how can marketers make sure they operate within the law? It's an issue U.S. retailer Duane Reade...Show More Summary

Social Media Is Showing Us The Future Of TV

What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the answer is pretty simple: If you want to know what people hink when they watch TV, just check Twitter.

This Twitch Thing Is Going to Be Big -- In Fact, It Already Is

One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built of our own interests and desires, to the exclusion of other worlds that are equally vibrant. SoShow More Summary

Sharknado Eats Twitter -- But So Far, Not the Other Way Around

Apparently -- unlike sharks-gone-terrestrial -- it's not time to kill off Twitter, just yet. The social network this week saw its stock jump 30% after reporting its second quarter earnings, which showed that the platform increased revenue by 124%, to $312 million, and monthly active users by 24%, to 271 million. Show More Summary

You Might Not "Like" This, But You Should

Boy, it's been a hard year for the Facebook "like" -- because, well, no one likes it anymore. First came the news that a simple "like" was useless -- to advertisers anyway -- because it has long ago stopped meaning that consumers who "like" advertiser pages will actually see the content that is then stuffed into their News Feed. Show More Summary

More Evidence That The Social Media Consumer -- And Creator -- Is Always Right

This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we've never seen. Show More Summary

Are Your Customers Starting To Hide From You?

I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view of Squaw Valley, set against a clear, mostly cloud-free, sky. But maybe the view from last year's...Show More Summary

Who's Afraid Of The Big, Bad Algorithm? Twitter Users!

Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter feed filtered, by... an, an... algorithm! Shiver the thought!...

Hey, Marketers: #NeverForget NOT To Advertise About Tragedies

Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. I repeat: do NOT try to market your way into discussion about a tragedy. Stop the trage-tweeting!...

More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use

Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue to spend billions of dollars on media that the youth of the world just aren't watching: namely, commercial TV. Show More Summary

Is It Time to Say Hello To Ello? If Not Now, Later

The Social Media Insider was feeling a bit quippy the other day when she moderated a panel at OMMA Premium Display. The topic was on whether paid social had actually morphed into online display, so she took that opportunity to try and kill off Ello, only a week after anyone - except for a bunch of people in Burlington, VT - had ever heard of it.

Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie

My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but let me be honest: earlier this year, feeling overconfident, I predicted what would happen in 2014 concerning a number of social platforms. Show More Summary

Copyright © 2015 Regator, LLC