|Filed Under:||Technology / Internet|
|Posts on Regator:||546|
|Posts / Week:||1.3|
|Archived Since:||August 12, 2009|
Marketers are not preparing for a world where mobile, voice and local search, and reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates IoT spending will total nearly $1.4 trillion by 2021, as companies invest in hardware, software and connectivity.
Lyft partnered with Taco Bell to offer riders stops at the fast-food eatery, and PlaceIQ used its LandMark location data technology to analyze the effect of the promotion on boosting restaurant visits. Google Trends data also shows a lift in online searches.
Consumers can now buy auto parts online and take them to a mechanic to have the parts installed -- and AdWords helps to target this message to a range of potential customers. Being able to educate customers and save them money has always been a major company objective. The company believes that a strong online presence helps to make this a reality.
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell said "online demand sales grew 19%, an accelerated growth rate from the first quarter," pointing to the 31% store fulfillment rate of online orders -- up significantly from the previous quarter.
What if search marketers could integrate sitelinks or paid-search advertisements from the search engine that lead to a more human-like dialog with machines?
When asked by an analyst to elaborate on search within Snapchat, cofounder and CEO Evan Spiegel said it's still early days with search on the platform as people learn they can search for stories and not just friends. He also noted that there are great opportunities to explore.
Would a movable carousel enable Google to add more callouts or sitelinks beneath mobile ads? Google's sentence-compression algorithm could automatically populate the space with 10 callouts or sitelinks.
Retail website traffic rose 6% and digital commerce rose 14% in the past year. Yet changes in consumer behavior reveal that marketers need to modify their approach, as well as supporting new argeting techniques.
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection Regulation across all services provided in Europe. The new privacy regulations are scheduled to take effect in 2018.
Danielle Brown, Google's new VP of diversity, integrity and governance, responded to a Google software engineer's letter critiquing the company's diversity initiatives with a document that calls for hem to be replaced with policies that encourage "ideological diversity."
Hitwise analyzed data from top retail websites to determine behavioral traits, gender gaps, and rank the top 10 most-visited websites in the Pets & Animals industry as of May 2017.
Uncertainty over the future of technology and ad tech keeps Optimove CTO Tal Kedar thinking, but it doesn't keep him up at night. He tries to create an environment within the company that allows people to grow.
eMarketer Retail Analyst Yory Wurmser believes Pinterest can replace Bing and Google for certain searches that lead to ecommerce from its site, similar to the way Amazon will direct ecommerce purchases from Spark to its marketplace.
The next generation of Nearby Connections uses WiFi, Bluetooth LE and Classic Bluetooth to discover and establish nearby connections, giving machines the ability to communicate with things near them -- even offline.
Sargi Mann, EVP digital, Havas calls Spark an "exploration engine" that will not only change the way people discover products, but will change the way marketers market their products.
With nearby searches for gasoline stations as its business model, GasBuddy is testing a feature in its mobile app that would allow consumer products goods companies to message consumers at the exact moment they are at a convenience store.
Facebook on Thursday unveiled several tools and updates to Messenger that will make search and discovery much easier for consumers. Natural-language processing now automatically detects the context of a message before passing it along to a bot and a hand-over protocol that enables businesses to create multiple experiences within one bot like a call-to-action button.
Optimization remains one of Google's biggest challenges. It helps teach machines how to learn from humans. This time around, the optimization techniques are not about organic search or paid search. It's about plasma. Still, it all leads back to creating better algorithms for search and advertising.
While Ben Schachter, analyst at Macquarie, described the numbers in a research note as "remarkable," Victor Anthony, managing director and internet media analyst at Aegis Capital, told CNBC that if YouTube were a company it would have a value of at least $75 billion.
Researchers at DeepMind, Google's London-based AI company, believe they have developed technology that reinforces learning. The system learns by trial and error and is motivated to get things correct based on rewards.