Blog Profile / MediaPost - Search Insider

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Archived Since:August 12, 2009

Blog Post Archive

Google Retakes Lead From Facebook On Referral Traffic

The initial shift began at the beginning of April, and then continued in early June 2017. In a downhill slide, Facebook experienced a massive decline in referral traffic to publishers in December.

What Google's Second Chance In China Means To Search Marketers

Alphabet Chairman Eric Schmidt reportedly said at a tech conference in Beijing that Google never left China -- but the Chinese government might differ with that statement. Google's services have been blocked in the country for years, and now the company has opened an lab focused on artificial intelligence. What does that mean for search marketers?

60% Of Marketers To Increase Focus On Organic Search in 2018

Organic search is the top-performing channel in 2017 and will be a top priority for marketers in 2018, according to a study released Tuesday. Respondents listed "paid search" or "pay per click" media as their second priority for 2018, and "social" as their No. 3 priority for next year.

RYOT Studio, Oath's Creative Agency, Shakes It Up

Bryn Mooser, co-founder/CEO of RYOT, Oath's creative agency, expects that in the next two years the greatest change in media will come since "the printing press, as more companies come online and power dynamics shift to the consumer from the publisher."

Google Gets Celebs To Answer Questions In Selfie-Style Videos In Search

Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allison Williams, Nick Jonas, Mark Wahlberg, James Franco, Seth MacFarlane, Jonathan Yeo and Dominique Ansel are participating in the trial.

Google Makes A Smart Cookie From Artificial Intelligence

Google created a smart cookie -- but not the type that marketers that advertise through the company's platforms would expect to see from the tech company.

Toy Retailers, Except Amazon, Find A Niche With Google Product Listing Ads

Toy advertisers digging deep into paid search didn't hold back when it came to aggressive campaigns during the Black Friday and Cyber Monday 2017 holiday weekend.

Google, Facebook Account For 84% Of Digital Investments, Excluding China

Numbers released by GroupM on Monday illustrate the Google-Facebook ad duopoly. The two companies are estimated to account for 84% of all digital investments in 2017, excluding China.

Google PLA Impressions Rise 42% YoY

Overall PLA growth during the Thanksgiving weekend must have lit a fire under Google -- last week the company finally announced new features and expansion of the Google Manufacturer Center, which launched in 2015.

Google, Facebook Duopoly Takes Between 60% And 70% Of U.S. Ad Market Share

Jason Kint, CEO at Digital Content Next, tweeted a chart on Twitter on November 2 showing how Google and Facebook control the advertising market, using data from eMarketer and others.

Google Could Bring Nest Back Under Its Wing -- Why Marketers Will Care

Google now connects my home with my mobile device and my laptop. When I remotely change my thermostat setting from another state it sends me a variety of signals that it can tell.

eBay Lets Consumers Shop By Google Assistant

eBay engineers collaborated with Google, allowing developers to carry a voice conversation on Google Home to a mobile phone. When the consumer tells Google Home that she wants to buy an item on eBay, it easily switches the conversation from the Home device to the phone.

Search Drives Majority Of Cyber Monday Conversions: Adobe

Shopping hit a new record with the largest online sales at $6.59 billion, up 16.8% YoY as of 10:00 p.m. ET. Overall web traffic to retail sites rose nearly 12%, with mobile setting a new record representing 47.4% of visits led by smartphones at 39.9% and tablets by 7.6%.

Ranker CEO 'Nerds Out' Over Data, Programmatic And Search

Ranker CEO Clark Benson found a way to roll up the site's pop culture-focused ranking data into a package that supports search engine optimization, programmatic media buys, and ad targeting.

Cyber Monday May Look Different In 2018 If FCC Dismantles Net Neutrality

Searching, streaming, and making purchases could look a whole lot different during the next Black Friday/Cyber Monday holiday weekend compared with years past. That's if the Federal Communications Commission (FCC) rolls back net neutrality.

Search Ads Impacted By Word Choice

Word choice is critical in advertising copy, especially during the holidays with brands using phrases like "free shipping" vs "fast shipping." Research released Tuesday shows which words work best.

Google Tracks Android Phones Even When Location Services Are Disabled

The idea is to use the Cell ID codes as an additional signal to improve the speed and performance of message delivery, but the data was never used for stores.

Consumers Search For Black Friday Deals More Than Cyber Monday

Using data from Google Trends, the maps show the states with the highest amount of searches for eight terms on desktop and mobile. Four have been averaged together for each shopping day. The terms analyzed were Black Friday deals, Black...Show More Summary

Voice: When Is It Okay To Hear An Ad?

Although voice is the new user interface and search tool and a source of revenue for brands, the software behind hardware assistants doesn't always work. Eighty-five percent of respondents to a survey released by Invoca on Thursday said...Show More Summary

Google AMP Update To Discourage Publishers From Using 'Teaser Pages'

Publishers have developed workarounds -- AMP teaser pages that allow readers on mobile devices searching for content on to find the content on regular pages, but click through from AMP-only sections on Google.

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