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Blog Profile / Damn, I Wish I'd Thought of That!


URL :http://www.damniwish.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1628
Posts / Week:6.9
Archived Since:October 21, 2009

Blog Post Archive

More personal = more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail […]

Newsletter #984: The “Tell Them Why” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have all of the fantastic features you want, but if your customers don’t know why they’re fantastic, those features […]

How many perspectives do you have

Problems always get easier when you look at them in more than one way.  If you and your coworkers think alike, you’re going to miss things that are obvious to folks with other backgrounds. Example: My engineer father-in-law sorted out all these puzzle pieces by shape. I would have done color.  Who is missing from […]

How to get everyone to see your fans’ love

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]

A different way to ask for feedback

Don’t send a generic survey. Definitely don’t send a long survey. Instead, ask: What one thing can we do better? You’ll get great ideas you can actually use.

Newsletter #983: The “It’s Not an Ad” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People don’t share advertising with their friends — but they will share something fun, exciting, and surprising. Are you doing that […]

2 steps to achieving true excellence

Step 1: Put someone in charge of watching the details. Step 2: Make sure everyone knows that the details matter. Example: I’m staying in a very nice hotel with exquisite branding. Everything is perfectly designed. They even change the floor mats in the elevator from “Good Morning” to “Good Afternoon” to “Good Evening”.  That’s Step […]

Social Media Ethics Alert

Actually, there’s no ethics alert. Nothing in social media ethics should be news to you.  In 1914 Woodrow Wilson signed the Truth in Advertising rules that gave the FTC the authority to protect against “Unfair and Deceptive” practices. Since then, they’ve seen the rise of every new marketing practices: TV, direct mail, multi-level-marketing, infomercials, and […]

3 word of mouth tips for local businesses

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

Newsletter #982: The “Lessons from American Giant” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When one Slate reporter wrote “This Is The Greatest Hoodie Ever Made” about American Giant’s heavyweight hoodie, it seemed like pretty […]

I shouldn’t have said yes to that.

I agreed to do a quick webinar. It wasn’t hard and I’ll get some nice exposure. But the hour I spent prepping for it was an hour I didn’t spend on my business. But I used up that creative energy on a one-time promo instead of building long-term systems. There was something else I could […]

Stop subscribing prospective customers to your email updates without asking permission.

It’s rude. They will probably think you’re an asshole. You’re definitely going to lose the sale. Why? Because everyone knows that it’s common courtesy to only email after asking permission. Because nobody wants to buy from someone too stupid to use common courtesy or common sense.

Free Underpants!

Fruit of the Loom gave away 5,000 pairs of new briefs to people on LinkedIn who got a new job in a fun campaign called Fresh Gigs. This is a stellar word of mouth promotion. Why? 1. It’s worth talking about. You’re going to share this story, if you get the briefs or if you […]

Be an advocate for your customers

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of […]

The best PR shows your product in action.

When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay.  This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]

Newsletter: #981: The “Recruiting” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new talent, it’s easy to get buried in the pile of other job ads out there or […]

The guest post trap (which can destroy your web site)

If you have a blog, someone (usually claiming to be a freelance writer) has approached you to write guests posts for your blog. They claim they just want to help you with free content or they want help promoting their career. Warning: It’s a trap, and you’re going to get screwed. How? Because most of […]

The NSA isn’t the one spying on you

It’s actually the social media companies. They provide you information and entertainment — in exchange for total ownership of your personal data. Here’s a great editorial from Bloomberg Businessweek: Silicon Valley’s Hypocrisy on Spying The logic of Silicon Valley sometimes works in strange ways. Show More Summary

How to build a career as a paid, professional speaker

I’ve made hundreds of paid speeches over the years, and people often ask for advice about how to build a career as a speaker. Most of the advice out there is about how to market yourself. It’s fine, but good marketing will get you the first speech — not long-term success. The most important advice: […]

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