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Blog Profile / Damn, I Wish I'd Thought of That!


URL :http://www.damniwish.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1664
Posts / Week:6.6
Archived Since:October 21, 2009

Blog Post Archive

Newsletter #1003: The “Blank Walls” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] So much amazing potential is in a blank wall. It can bring a community together, help you spread the word about […]

You need a 14-year-old boy

Every so often companies get in trouble for an ad campaign that has some dirty double entendre. Sometimes they do it on purpose, but usually they miss it. Because mature professionals aren’t looking for crude sex references in everything. Maybe you need a teenager or frat guy to help avoid unintentional scandal or offence. A […]

Steal?

We have a new method for creating websites: We sort of steal things. It’s hard to come up with a perfect vision for a new site on a blank screen. So we have the entire team surfing for inspiration. We look at hundreds of sites and see what we love. A little of this color […]

Hi! I’m back.

I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do for the company, so I […]

Why the Ice Bucket Challenge works

Because it takes advantage of the fundamental principles of word of mouth marketing: Find people who already have big networks and get them to share Make people look good when they share Keep it fun, not an obligation P.S. Here’s a interesting investigation of the history of the phenomenon.

3 buzzworthy displays that don’t cost a thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Most brick-and-mortar businesses have in-store displays, and most are doing the standard marketing stuff with them (like decorating for the holidays). But as all word of mouth marketers know, doing what everyone […]

Newsletter #1002: The “Lessons from a Texas Grocery Store” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re from Texas, you’ve heard of H-E-B. It’s the central Texas grocery store that people are actually proud of. It’s […]

Newsletter #1001: The “Real People” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]

Newsletter #1000: The “Greatest Hits of All Damn Time” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This is the 1,000th issue of the Damn, I Wish I’d Thought of That! newsletter. (Well, not quite — in the […]

Newsletter #999: The “Do More” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A little extra oomph goes a long way. But a big extra oomph goes a longer way. It’s about more than […]

3 digital designs that earn word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We don’t always share techie examples of word of mouth marketing, because word of mouth shouldn’t rely on digital or social media to work. But that doesn’t mean your web strategy couldn’t […]

How to make water, pushpins, and Boring remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe it’s hard for your product to stand out, […]

Newsletter #997: The “Make It Ugly” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The race to make the flashiest, most impressive, and most beautiful is a crowded one. Sometimes it’s worth it to make […]

Why useful is remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth […]

Newsletter #996: The “Your Customers are Innovators” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Paying attention to your customers’ feedback, criticisms, and compliments isn’t enough. You could be missing something even more remarkable: the innovative […]

Turn business trips into word of mouth trips

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event […]

Newsletter #995: The “Lessons from Google You Weren’t Expecting” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] What is there left to say about a company like Google? You’ve already heard about their amazing offices, played with their […]

Be there when they need you most

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. For a buzzworthy company, step one isn’t providing great customer service — step one is providing blow-their-minds customer service. One way to do it is to help out your customers when they […]

Newsletter #994: The “Give It To the People” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Stop clinging so tightly to your stuff. Some of the best word of mouth marketing happens when you let people have […]

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