Blog Profile / Damn, I Wish I'd Thought of That!


URL :http://www.damniwish.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1213
Posts / Week:3.5
Archived Since:October 21, 2009

Blog Post Archive

How to get slowly famous

I’m writing this post for someone who has a book to promote, but is horrified by the idea of being a self-promoting marketer. He does a lot of writing and a lot of the right promotional things, but they aren’t adding up to a big hit. Here’s the secret: Make it easier to be a […]

Oil: What the heck is happening?

Want to really understand what’s going on with all the crazy things happening in the oil business? Read this book: The Green and the Black. The Complete Story of the Shale Revolution, the Fight over Fracking, and the Future of Energy The book is my my brother, Gary Sernovitz, described as “a brilliant novelist, hilarious […]

Newsletter #1063: The “Shared Space” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Space is a highly valued commodity that most businesses have. And often, when you share it with another group, cool things […]

Recruiting for culture is hard.

There are only a handful of truly culture-driven companies. (There’s a lot of talk, there’s a lot of values statements, but little actual culture.) Real culture is hard. It’s hard because it takes emotion, introspection, commitment, and endless hard work. It’s also hard because it requires a different kind of recruiting. You have to make […]

My company’s moving to a 44-acre ranch next year

Last year, we bought 44 acres of land in northeast Austin to build a brand new campus for my company, GasPedal. It’s been our dream to have a place to make our own that’s both communal and private, where we can collaborate in shared spaces, but also retreat to somewhere quiet when we need to. […]

Newsletter #1062: The “Stuff People Notice” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of this stuff will win awards, and it might not have a huge impact on your bottom line. But it’s […]

Newsletter #1061: The “Food for Good” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People have found ways to do something good for other people with food since the beginning of time. So it’s no […]

Newsletter #1060: The “Like They Own the Place” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every once in awhile, you find customers who want more than to just buy your stuff and go home. Sometimes, they […]

Newsletter #1059: The “Fake” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’ve gotten used to the onslaught of fake announcements, fake products, and fake news that come from big brands around every […]

Newsletter #1058: The “Lessons from Los Angeles Businesses” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Los Angeles is the second largest city in the US and the biggest city in California. It has the most area […]

Newsletter #1057: The “Lessons from Thomas Foolery” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Thomas Foolery is a bar and restaurant that’s basically one big, fun drinking game. Aside from serving “food for little kids” […]

Newsletter #1056: The “Lessons from a Pizza Joint” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We first learned about Shakespeare’s Pizza in Missouri because one of their General Managers (and biggest fans) told us about it. […]

Newsletter #1055: The “Lessons from Nonprofits” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If anyone knows how to get creative and draw attention on a tight budget or with limited resources, it’s a nonprofit. […]

Newsletter #1054: The “Lessons from Great Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great content does more than earn likes and retweets. It makes people think, sparks conversations, and in some cases, starts movements. […]

Northwestern is offering a free social media course for entrepreneurs

Their course on social marketing teaches entrepreneurs how to build a social media strategy along with a lot of other important things to know about making money in a digital climate. It’s part of their massive open online courses, or MOOCs, on Coursera. Of course, since I used to teach word of mouth marketing and […]

Newsletter #1053: The “When Times Get Tough” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Did you know it took Rocket Chemical Company 39 failed formulas to come up with the WD-40 formula? They owned their […]

Newsletter #1052: The “Lessons from Blue Apron” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Apron is a subscription-based service that delivers to your house all of the ingredients you need to make a few […]

Newsletter #1051: The “How to Create Better Experiences” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently, Fast Company shared an article on “The Science Of Why You Should Spend Your Money On Experiences, Not Things.” According […]

Newsletter #1050: The “Kids in Restaurants” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s been plenty of negative stories in the news lately about clashes between frustrated parents, frustrated customers, and frustrated restaurant owners […]

Newsletter #1049: The “Lessons from Connected Cities” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] City governments are a lot like businesses. Their customers are their citizens, their product is their town, and their competition is […]

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