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Blog Profile / Damn, I Wish I'd Thought of That!


URL :http://www.damniwish.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1738
Posts / Week:6.4
Archived Since:October 21, 2009

Blog Post Archive

Aaron Miller on hiring community managers for General Mills

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Aaron Miller, General Mills’ Social Media and Marketing Strategist. You can see his presentation from SocialMedia.org’s Member Meeting in Los Angeles here. […]

Secrets are great for word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you […]

Newsletter #1013: The “Signs” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can do a lot with a sign to make it more remarkable. Here’s how three companies used them to help […]

Abby Klanecky on getting Dow Chemical’s scientists online

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Abby Klanecky, Dow Chemical’s Director of Digital and Social Media. You can see her presentation on this topic from SocialMedia.org’s 2012 Member […]

Newsletter #1012: The “Advice I Just Gave a Local Store Owner” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] I was shopping in a local running outfitter’s store a few months ago and got to chatting with the new owner. […]

Cute puppy + Genius word of mouth marketing from KLM

Do you want genuine, meaningful word of mouth?  Do something worth talking about.   P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.

Never underestimate the cost of negative word of mouth

Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes […]

We need an Operations Director in Austin

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring an Operations Director at SocialMedia.org. It’s a fantastic place to work: interesting work, a meaningful mission, and positive culture. I’d be grateful if you could share […]

Newsletter #1010: The “Booze” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The alcohol industry is a crowded one. You’re fighting for shelf space where people judge you by your label, it’s highly […]

Older customers are better than newer customers

Everyone knows you make more money selling more to existing customers than you do from new customers.  But most promotions are focused on special deals for new customers. That’s expensive — and it often pisses off loyal customers who feel screwed. When’s the last time you improved things for existing customers? Here’s a fantastic example […]

Newsletter #1011: The “Potty” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bathrooms are important. They can be the forgotten back corner of your store that your customers totally judge you on — […]

And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]

Natanya Anderson, Director of Social Media and Digital Marketing at Whole Foods Market

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We sat down with Whole Foods Market Director of Social Media Natanya Anderson for this member profile. We’re glad to have smart, generous members like Natanya, who has presented […]

The best possible org chart

We’re big fans if the Inverted Org Chart. Most companies show the CEO standing on top of management, who stand on the backs of the staff. Wrong message. The purpose of a company is NOT to support the executives. Our org chart looks like this: We all support our customers.  All staff supports the front-line […]

Blow Their Mind, Man

The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures.  Do it surprisingly and generously.  Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the […]

Do you really know what you’re talking about?

Plastic bags are bad for the environment. Paper is better. Right? Except for the facts that paper bags result in 2x more greenhouse gasses, 3x more energy, and 20x more water wasted. I honestly don’t have any strong opinions about this topic. But I do think most of us are lazy about learning real scientific […]

Tell an epic story

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story […]

We’re hiring Community Builders in Austin and Chicago

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. Community Builders at SocialMedia.org are researchers looking for new members or staff to join our family. You’ll track down kindred spirits, help them understand what we do, and […]

Newsletter #1009: The “Lessons from an Amazing Software Trial” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When we tried out Bigcommerce, an e-commerce software and shopping cart service, we were surprised by their remarkable customer service throughout […]

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