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Blog Profile / Damn, I Wish I'd Thought of That!


URL :http://www.damniwish.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1714
Posts / Week:6.5
Archived Since:October 21, 2009

Blog Post Archive

Turn “whoops” into a word of mouth opportunity

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow […]

Newsletter #1008: The “Lessons from a Parking Lot” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Offering remote airport parking is pretty much the same for everyone, right? Well, at Austin’s FastPark & Relax, they’re doing things […]

Lauren Vargas on writing Aetna’s social media playbook

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Lauren Vargas, Community Strategy Director at Aetna. We’re happy to call her a member of SocialMedia.org since 2011. Keeping social media guidelines […]

Make great promises

Amazon gets right to the point with this offer. It gets right to the fear that might stop you from buying a tablet for your kids — and answers it convincingly. It creates a new reason to buy at the same time: I should get this so my kids don’t break my tablet. Most important: It’s […]

Newsletter #1007: The “Lessons from Headsets.com’s Super Pickles” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Headsets.com has this crazy customer service program called Super Pickles. We’re not sure where the name came from, but we’re impressed […]

We’re hiring Council Managers in Austin and Chicago

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago for one of our most important roles: Council Manager. This is an intensely interesting job: Council Managers deliver our flagship product — an amazing community experience with deep […]

Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this member profile, we sat down with Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand. Previously, he’s done some award-winning work […]

Simplest way to get people to buy from you

If your product isn’t all that different, how can you get people to buy from you? Look for the simplest possible improvement in the experience, not the product. Example: I buy Del Monte beans because I don’t need to mess with a can opener. It only takes one great feature to put you in the […]

Why did the white can freak everyone out?

Many people got angry about this fun Coke can. (Read: 1 2 3) Why? Because it looked like a Diet Coke can. You didn’t realize that you were drinking the wrong thing until it was too late.  There are a few interesting lessons from this: Testing is important. You need an outside perspective and a fresh […]

Your talkers can say it better with a gift

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell […]

5 good reasons to work at GasPedal

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. We’re looking for talented, passionate people to join our team in Austin and Chicago. Here are five reasons why we love working here — and why we think you will too: 1. Good Mission: Make real change by helping the good guys win. […]

Newsletter #1006: The “Problem Solved” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every once in a while, a product comes along that solves an issue everyone understands in a way that no one’s […]

Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/Salesforce.com. It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

Kate Alini on BMW’s super-fan surprise and delight social media campaign

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re […]

Your problem is the simplest thing

Webcam doesn’t work. Could be the drivers, sound card, software conflict, cables. Hours of troubleshooting. (And once you start messing with setting and software, you’re causing new problems. Or maybe it’s this cute (but crappy) USB hub. Lesson: Always check the simplest thing first.

When is the wrapping better than the gift?

Amazon gift cards come in this great metal gift box. Same gift card, much more impressive gift. Bonus for Amazon if the recipient saves the box and thinks about Amazon every time they use it. Presentation and packaging matters when your stuff is just like your competitor’s stuff. Change the game by changing how it’s delivered. […]

Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

Join us and do meaningful work with people you’ll like

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. We’re looking for talented, passionate people to join our team in Austin and Chicago. We believe businesses everywhere are discovering that honest, ethical customer love is the most powerful kind of marketing. We help these people behind big companies win by surrounding them […]

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