|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||1625|
|Posts / Week:||6.9|
|Archived Since:||October 21, 2009|
It’s been a more than a year since Vine was launched as Twitter’s video app. Marketers were freaking out. Consultants were selling advice. Everyone was climbing the walls trying to figure out how to make it work. Guess what? It didn’t matter at all if your business used Vine or not. And if […]
“Important account information enclosed.” That’s what it says on the envelope I get from a major bank every few weeks (whose credit card I have). Of course, it’s never that important. In fact, it’s always some of those credit-card balance transfer checks. So, actually, not important at all. But some percentage of customers use those checks. […]
Look for opportunities to teach your customers how to help themselves. Here’s an example from Quickbooks online. I ask for help on online banking and it gives me a link. But it also tells me how to find it myself next time. (Remember: It needs to be polite and subtle, because you don’t want to […]
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Honest praise from happy customers will always be more effective than any sales copy you could write. As a word of mouth marketer, your job is to help these great talkers get […]
The FTC announced on Thursday that it has caught ADT paying bloggers for endorsements (on blogs as well as national TV/radio) and not disclosing it. Folks, the rules and the law on social media ethics are clear, as I’ve been sharing for years. More here. In addition to ending the program, ADT will now be […]
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The term “user-generated content” sounds ironically robotic. Why? Because when your fans contribute something to your brand, it makes them feel […]
Folks, the purpose of social media is not to spread little ads and promotions. Yick. Social media should be used to make friends with well-condsidered personal interactions. Here’s a well-played social media moment from a conference we hosted at Disney World. A guest tweeted: Disney responds:
Why? Because it had a resealable bag. What simple feature can you add that gives you the competitive advantage? Is it so small that you missed it?
I mentioned that I had a great experience using Uber to get around DC. Within days, people started sending me negative articles about what an awful company they are. True or not doesn’t matter here: A company that earns bad word of mouth (especially one that provides a great service) is in trouble. It takes […]
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating a lot of unexpected, surprising moments is a fantastic way to get people talking and to build word of mouth into more of your business. Three ways you could do it: […]
… we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A brewery with hip-hop albums, a noodle company with a cab service, and a restaurant with a TV series might seem […]
I’ve had it for years. It’s as good as new, after non-stop daily use. I love it. But after all this time, what would make me wake up and say, “Today is the day I’m going to the Timbuk2 website to write a review!” This is a huge word of mouth challenge: Your happiest customers are […]
Don’t let bad graphics lead you to bad decisions. Mis-made, graphs like this one will trick you. TV networks and politicians love this trick. What’s the scale? What’s the time frame? What are the units? Pay attention to the basics of good graphing, like you learned in middle school.
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When you’re just getting started with word of mouth, we recommend you start with classic, reliable ways to get people talking. What to focus on: 1. Keeping it personal 2. Offering an […]
So I finally moved the 273 bricks from the pile on the side of the house to a neat stack by the back fence. Then I realized, “What the hell do I need 273 bricks for?” So I ran an ad on Craigslist, and within an hour someone came and hauled them all away for […]
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We often suggest making stuff easier for your customers. People like simplicity and convenience. But you don’t have to do anything […]
Google has all sorts of cool apps for Chrome. But they hobbled the ability to share the app — the only sharing options are Gmail or Google+. Why is this wrong? If the sharer doesn’t use those tools — the sharing can’t happen If the sharer would rather share some other way (Outlook, Twitter, or […]
We use a hosted email service that makes it very easy to add a user with just a few clicks, and it automatically adjusts the bill up. But when you cancel a user, you have to contact them to reduce the price. They could easily automatically reduce the price. They do it willingly on request, […]
There are a lot of air-conditioning repair companies. They are all fighting for the same customers. It’s a tough fight. Ad by ad, flyer by flyer, referral by referral. But this kind of action (consistently applied) is a knockout punch: What are you doing to guarantee that you are the must-call company?