Blog Profile / Damn, I Wish I'd Thought of That!
| URL : | http://www.damniwish.com | |
|---|---|---|
| Filed Under: | Business & Finance / Marketing | |
| Posts on Regator: | 1377 | |
| Posts / Week: | 7.4 | |
| Archived Since: | October 21, 2009 | |
Blog Post Archive
How to get city-wide promotion by die-hard fans for $4,000
A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000. Who wears logo shirts? Die-hard fans who love your brand. Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt. How can you excite and [...]
Just say it. Don’t lawyer it.
Great advice from Fortune’s Becky Quick: In response to a lawsuit claiming that they were watering down the beer, Anheuser-Busch released this statement: “These claims against Anheuser-Busch are completely false, and these lawsuits are groundless. Our beers are in full compliance with all alcohol labeling laws.” A better response might have been: “We never have [...]
You better get a new monocle
Nobody needs a monocle. But it’s caused thousands of people to talk about Warby Parker eyeglasses. Great word of mouth starts with one great conversation-starter. Even if it’s goofy. (I like this one because it’s silly but still related to the product line.)
#2 secret to getting Twitter followers
Ask at the right time. Ask for the follow when people are actively engaging with your brand. Great example: On any “thanks for signing up” screen: P.S. #1 secret? Tweet interesting, relevant content.
Newsletter #934: The “Get Rid of What Sucks” Issue
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes the stuff that keeps your customers from having the best experience is something you wouldn’t expect. After all, maybe you [...]
Are your jewels cool?
Do you want people to talk about your product? Give them a name to remember and a name that’s easy to share. Which are you more likely to talk about: Capilene 1 Stretch Boxer Briefs (Patagonia) Light Boxer Briefs (The North Face) Coolest Cool Jewels 6 Inch Short (Columbia) The topic of Cool Jewels sparked [...]
3 common word of mouth mistakes
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to word of mouth marketing, there’s a lot of room for trial and error. It’s OK to experiment, to make mistakes, and to learn along the way. But there are a [...]
Poop jokes
As a father, I am an expert at poop jokes. Kmart is getting lots of attention for one — a viral video and TV ad called “Ship My Pants”: I’m have mixed thoughts on this sort of strategy. Dirty humor is always risky for a mainstream brand. Is it worth offending some customers to get [...]
Newsletter #933: The “A/B Test Results” Issue
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Our friend Anne Holland is behind the fascinating blog at WhichTestWon.com, a publication that gives some great insights on A/B testing [...]
15-minute crash course in Word of Mouth Marketing
Here’s a video of my second-shortest talk on Word of Mouth Marketing (they gave me 15 minutes to explain it all), live from the W2O Social Commerce Summit:
The two questions people ask before joining a community
Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These are the two universal (and often unconscious) questions people ask when deciding whether to join a community. [...]
Spider-Man vs. Clowns
If you’re going to make people happy, make them really happy. Many hospitals send clowns and other entertainers to cheer up sick kids. John Hopkins All Children’s Hospital dresses up their window washers like Spider-Man. Wow! (Here’s the full story.)
Word of Mouth Marketing in North Korea
In some ways, political revolutions are a word of mouth marketing challenge: How do enough people spread the word that they are ready to stand up for change? How do leaders spread the word about specific actions? That’s why social media has had such an impact in the Middle East. In North Korea, we could [...]
Why do companies still put this dumb thing in their emails?
This e-mail message is authorized for use by the intended recipient only and may contain information that is privileged and confidential. If you received this message in error, please call us immediately at (###) ###-#### and ask to speak to the message sender. Please do not copy, disseminate, or retain this message unless you are [...]
1,499,000 people saw this for free …
…and it’s still a top-selling concert video on Amazon. Every week, several thousand people watch this David Gilmour concert on YouTube. It’s not a clip or a bootleg — it’s the entire DVD in HD. I don’t know where you come down on the copy protection/illegal downloads issue. But getting 1,000s of people to watch [...]
Newsletter #932: The “Give Them a Ride” Issue
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their [...]
Why a culture of belief is crucial to customer loyalty
Here’s a guest post Jeanne Bliss, customer experience expert and author of “I Love You More Than My Dog,” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Too often in our daily lives, it feels as if businesses hold all the cards. As [...]
6 ways to turn a critic into a fan
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Critics are just potential fans that haven’t been won over yet. They represent opportunities — and if you can make them happy, they’ll tell the world about you. How to do it: 1. Respond [...]
Loyal Customer for Life
You don’t need to be a big business to be an awesome business. YourBagTag makes custom luggage tags for adventure travelers (and others). A customer posted to Facebook that they lost a tag 5 years ago — and never told the company. The company replaced it anyway, for free. Result: Thrilled customer, Facebook post, word [...]
Newsletter #931: The “Get There First” Issue
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Reaching your customers before everyone else isn’t about selling Christmas decor in September — it’s about showing them you’re thinking ahead, [...]