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Blog Post Archive

(VIDEO) Renault Will Shift To Addressable TV Ads By 2019

LAS VEGAS -- Auto maker Renault has a plan to move away from traditional, inefficient mass advertising to consumer-targeted ads within two years, including on TV. Speaking at the Consumer Electronics Show, Renault marketing communications...Show More Summary

(VIDEO) Focusing On Video Outcomes Cures 'A Lot Of Ills And Worries': Eyeview's Harnevo

LAS VEGAS - Is the advertising industry stuck on so-called intermediate metrics when judging the performance of their video campaigns? Oren Harnevo thinks so. The CEO and Co-Founder of Eyeview believes there's no substitute for actual...Show More Summary

(VIDEO) IBM's Watson Ads Solution To Expand Beyond Weather Company Assets

LAS VEGAS - Watson Ads, the cognitive advertising product that's been available to brands exclusivity within The Weather Company app and on, will be released for wider use in apps and on websites sites later this quarter. In...Show More Summary

(VIDEO) Omnicom Experimenting With Versioning Of TV Ads In National Units

LAS VEGAS - Until addressable television advertising achieves greater national scale with less system-by-system logistics, what excites Omnicom Media Group's Chris Geraci is the potential versioning of commercials. It would involve having...Show More Summary

(VIDEO) Time Inc's Murray Eyes Cross-Brand Content For Digital Age

LAS VEGAS -- Over the two decades that magazines have been embracing the web, the strategy for many has flip-flopped between two models - showcasing existing magazine titles and a portal roll-up of content from across those titles. Time Inc thinks it has done pretty well at converting its magazines to digital. Show More Summary

(VIDEO) AI Ads Are Ready For Prime-Time: OMD's Edwards

LAS VEGAS -- Artificial intelligence will come to play an increasingly important role in the decisioning and consumption of digital content and advertising, according to one of communications agency OMD's big thinkers. In this videoShow More Summary

(VIDEO) OMD's Mendonça Weighs Addressable 'Holy Grail' And EU Prviacy

LAS VEGAS -- The age of addressability is upon us, promising clients laser-targeted audience relevance - but the power will come at a price, and the potential must be carefully executed against imminent new European legislation. That...Show More Summary

Coming Soon: The Challenge Of President Donald Trump

After twenty-two novels, my new book, Fever Swamp, is an account of the 2016 campaign focused on the rise of Donald Trump. This project began with weekly columns in The Huffington Post, to which I've added extensive annotations and original...Show More Summary

Celebrity Worship And The American Mind

We, as the viewing audience, are drawn to celebrities and famous people in ways we are not even aware. Within the lives of the celebrated lie the hopes and dreams of the rest of us. As sitting ducks, if you will, or sitting persons, our minds are like sponges for incoming data and information, because the mind by its very nature is curious. Show More Summary

Trump Botches a Media Moment

Who among us ever dreamed we would pine for the days when we had an American president who saw himself as both figuratively and literally "above" the rest of us--a president who was so isolated in the rarefied world of internationalShow More Summary

Trump's (and Clinton's) Big Mistake(s) On Russia

Methinks the lady doth protest too much. President-elect Donald Trump has spent so much energy in strenuous gymnastics to avoid acknowledging the Russian hack of the Clinton machine -- which obviously included the leadership of the Democratic National Committee -- that it is downright comical. Show More Summary

(VIDEO) OMD's Oasis Guides Clients Through Immersive Technologies

LAS VEGAS - An oasis is defined as a fertile spot in a desert where water is found. OMD's Oasis encampment at CES 2017 provides a similar function, but one based more on providing strategic direction than liquid sustenance. "From year to year, the changes are enormous, overwhelming," observes Monica Karo, the CEO of OMD USA. Show More Summary

(VIDEO) Foursquare's Crowley on the Power of Location Targeting

LAS VEGAS -- The future of mobile marketing is not a distant dream - it's here and now. Whether it is vendors like PlaceIQ or Ubimo, marketers now have ways they can use consumers' real location data in ad buys. But Foursquare's founder wants...Show More Summary

(VIDEO) comScore's Fulgoni On Internet-Connected Devices And The Future of Media Research

LAS VEGAS - While running Information Resources Inc. beginning in 1980, Gian Fulgoni had an insider's view of the consumer research business. With comScore now measuring some 120,000 Internet-connected devices within U.S. households,...Show More Summary

(VIDEO) Great Creative Is 'Table Stakes' As Clients Seek Insights, Knowledge: TBWA's Ruhanen

LAS VEGAS - Creative agencies are managing a transition from a service culture to a knowledge culture. Along the way, the heretofore trusty 30-second television spot has yielded to a continual search for the most appropriate video format...Show More Summary

(VIDEO) Facebook Working On TV-Style Ad Units, Blodget Says

LAS VEGAS -- Facebook is working with publishers to develop a new style of social video ad format that will look and scale like TV. That's according to the head of one of the publishers involved in the process, Business Insider CEO Henry...Show More Summary

Faced With Trump's Looming Press Crisis, Media Embrace Timidity And Accommodation

Washington Post columnist Ruth Marcus has apparently undergone a rather dramatic change in terms of how she views President-elect Donald Trump -- specifically, whether she thinks it's OK for journalists to label him a liar when he constantly...Show More Summary

From UK: Winning Alternative To Trump-Type Values

Washington slouches toward Inauguration Day like the poet's rough beast - and yes, I have found myself in the nation's capital once again. I've mercifully not been covering preparations for the (gilded?) Trump Presidency, but I did complete...Show More Summary

(VIDEO) Future Viewership Behavior Key Focus For Marketers: Mediavest | Spark's Terkelsen

LAS VEGAS - At CES, media agencies assume the dual role of soothsayer and gardener. That's because their clients come to the extravaganza with one main objective. "Show me what the future is going to be," is how Brian Terkelsen, the Global President of Mediavest | Spark, explains it during a break in the activity. Show More Summary

Does Nonpartisan Journalism Have a Future?

By Justin Buchler, Case Western Reserve University The nonpartisan model of journalism is built around the norm of covering politics as though both parties are equally guilty of all offenses. The 2016 campaign stressed that model to the breaking point with one candidate - Donald Trump - who lied at an astonishing level. Show More Summary

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