
| URL : | http://www.psychologytoday.com/blog/priceless | |
|---|---|---|
| Filed Under: | Lifestyle / Shopping | |
| Posts on Regator: | 23 | |
| Posts / Week: | 0.1 | |
| Archived Since: | April 9, 2010 | |
By Emily Bazelon read more
The trouble with being in the rat race is that even when you win, you’re still a rat. -- Lily Tomlin read more
(Written on the last day of Women's History Month) Pregnancy is in the news with the announcement that Kate Middleton is expecting a baby and that maybe she even let it slip that its sex is female. Pregnant women and new mothers are supposed to feel happy, since after all, this is what we women are allegedly born to do: Give birth and nurture. Show More Summary
I'm afraid I've been lazy about updating this blog over the past few months. Sorry about that. Here are some of the things I've been up to: read more
The porn industry releases approximately 11,000 adult movies on DVD each year. What determines which porn movies will prove successful versus those that will be lost in the greater clutter? William F. McKibbin, Michael N. Pham, and Todd K. Show More Summary
“Mindfulness” has become a buzzword that is often misinterpreted. What is mindfulness? How can it benefit you? Mindfulness is much more basic than most people realize. In fact, I’ve isolated 3 easy steps to kickstart a state of mindfulness in a few seconds. Show More Summary
A long time ago, there were three kinds of human beings: male, descended from the sun; female, descended from the earth; and androgynous, with both male and female elements, descended from the moon. Each human being was completely round,...Show More Summary
Daydreaming and fantasizing are common ways to sidetrack from what is important and timely to do. Instead of losing weight and getting in shape, you daydream about being a svelte athlete. Instead of cracking the books to get a graduate degree, you imagine the board of a large corporation recruiting you from your couch to head a great organization. read more
A prominent researcher in Positive Psychology now suggests that our “heart’s capacity for friendship... obeys the biological law of ‘use it or lose it.’ If you don’t regularly exercise your ability to connect face to face, you’ll eventually find yourself lacking some of the basic biological capacity to do so.” read more
How the psychology of fair value (literally) shapes the products on market shelves. read more
The Snuggie, the "blanket with sleeves," may be an Irony Belt punchline, but somewhere, in a less jaded America, 20 million have bought it. Like other infomercials, the Snuggie pitch uses some powerful tricks of psychological marketing. Next to that, logic doesn't count for much. read more
A classic illusion shows how marketers convince us that expensive is cheap and luxury is necessity. read more
Not sure what size coffee to order at Starbucks? Chances are, you'll order a "Grande." Here's a field guide to the psychology of fast-food menus. read more
Markets offer men's and women's versions of Excedrin, Schick razor blades, Degree antiperspirant, and dozens of other popular items. The women's price is almost always higher than the men's. Why? read more
Americans spend a billion dollars a year on "virtual" merchandise existing only in cyberspace — everything from avatar tattoos to imaginary private islands. Social network sites like Facebook have mainstreamed the virtual marketplace, selling trinkets and gag gifts to post on friends' pages. The business says a lot about the real-world purchase decisions we all make. read more
"Artisanal" is more than a foodie cliche. It's become one of the magic words of marketing, an open-sesame to consumers' wallets. You can spend $80 for artisanal chocolates or $350 for artisanal jeans. The word's power says a lot about how we decide what price is worth paying. read more
Those who pick up many checks on dates might swear the other person always chooses the most expensive item. A new study says otherwise. read more
"Ten for $10" pricing has become a sign of the Great Recession. You're invited to buy ten of something for $10. Small print says "$1.00 each." Huh? That's right, there's no discount for buying ten items. So what's the point? It may be a clever psychological ploy to get shoppers to fill their carts. read more
The home next to Barack Obama's in Hyde Park, Chicago, has just gone on the market. It will probably sell for a premium because of the Obama connection, but who can put a price on that? The sellers aren't trying, listing the house with no asking price. Show More Summary
Pity the summer tourist in New York, the city where everything is more expensive than it is back home. Last month, Serendipity 3, a popular New York eatery, introduced a $69 hot dog. Call that a leading indicator: Several Manhattan places...Show More Summary