Blog Profile / Adrants

Filed Under:Marketing / Advertising
Posts on Regator:3631
Posts / Week:13.2
Archived Since:April 21, 2010

Blog Post Archive

Study: 98% of Real-Time Marketers Report Positive, Measurable ROI

Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing. Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. Show More Summary

5 Ways to Improve Your Influencer Marketing

Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing how influencer marketing...Show More Summary

12 Steps to Increasing Conversions by 25%

If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don't don't require any investment other than time. Here are 12 tips that can help you achieve as much as 25 percent more conversions. 1. Show More Summary

Gross: Guy Pops A Giant Zit on His Face And Then Eats It

Working with Innocean, Dallas-based candy store Atomic Candy is out with a very Skittles-like commercial in which a guy, looking at himself in the mirror, realizes, he's got a zit. But the zit is actually a piece of candy. He squeezes the candy, it falls into the sink and then he eats it. Show More Summary

Headed to Cannes? Here's Your Handy Beach Map

2 months agoMarketing / Advertising : Adrants

In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic...Show More Summary

As You Consider Attending SXSW 2016, Here's What Was Awesome About SXSW 2015

2 months agoMarketing / Advertising : Adrants

It's sort of passe to talk about how much SXSW has changed over the years because, well, it has and there's no going back. If you feel the need to reminisce or wallow in the past, you can read this, this, this, this and this. Or youShow More Summary

6 Best Practices for Omnichannel Marketers

2 months agoMarketing / Advertising : Adrants

It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on the...Show More Summary

The Mythical Affiliate Manager: Why An Agency Is A Better Fit For An Online Merchant

3 months agoMarketing / Advertising : Adrants

When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but when they need heavy lifting in the form of...Show More Summary

Instagram ROI: What Your Brand Can Expect from Working with Influencers

4 months agoMarketing / Advertising : Adrants

When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there's a much broader story that...Show More Summary

Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad

5 months agoMarketing / Advertising : Adrants

This! This is how you sell a smartphone! Who knew? Yes. You get a super hot looking woman and have her prance around her apartment as if she's about to have sex with herself. You make sure she stares longingly at herself in the mirror,...Show More Summary

9 Companies Rocking the Affiliate Marketing World

5 months agoMarketing / Advertising : Adrants

Online marketers and just about everyone who plays in the space has a reputation for being a leader and an innovator. After all, back in the day, anyone who had anything to do with online marketing had to move mountains, jump through...Show More Summary

Facebook Overhauls Marketing Partners Program, Dumps Badges, Simplifies Accreditation

5 months agoMarketing / Advertising : Adrants

This week, Facebook announced a revamp to its Facebook Marketing Partner Program. The social networking company is officially moving to a new structure that is more intuitive for clients, offers more partners across function, vertical and geography. This is a big departure from the original marketing program. Show More Summary

This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content

5 months agoMarketing / Advertising : Adrants

In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for...Show More Summary

Helena Bonham Carter Gets Naked With A Giant Tuna

6 months agoMarketing / Advertising : Adrants

It's no longer news when a celebrity gets naked in support of something, particular PETA. But this work, featuring a very naked Helena Bonham Carter...and a tuna, is a bit different. Sure it's for a cause. A good one, in fact. Called...Show More Summary

How to Revive Your Brand's Instagram Strategy in 4 Simple Steps

6 months agoMarketing / Advertising : Adrants

Instagram. It's been around but brands are just beginning to climb on board. Brands know they need it and yet many aren't entirely sure how to improve their social media game as competition stiffens with more and more brands joiningShow More Summary

Samsung Vacuum Cleans Up After Crazy Hipsters Who Act Like Hyperactive 12-Year-Olds

6 months agoMarketing / Advertising : Adrants

Yea, yea, yea, we get that this ad for the Samsung POWERbot vacuum cleaner, basically a Roomba made by Samsung is supposed to be ridiculously over the top. And it is. But, seriously? This is like a Verizon ad with a dad who doesn't know...Show More Summary

STUDY: Analysis of Car Sales by DMA Reveals Super Bowl Ads May Not Pay Off For Car Brands

6 months agoMarketing / Advertising : Adrants

These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing theShow More Summary

Vibrator Brand Wants People to Take Pictures of Bikini-Clad Bree Olsen on Truck Sides While Driving

6 months agoMarketing / Advertising : Adrants

Let's just get right into it and start with this: "We are incredibly excited about the opportunity to bring Adam & Eve to the public this way. We are encouraging drivers who run across our trucks along I85, I95, I75 and I77 to send us...Show More Summary

10 Things Agencies Can Do to Stop Creative Vs. Account Battles

6 months agoMarketing / Advertising : Adrants

Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding...Show More Summary

Here Are the Top 10 2015 Super Bowl Ads Based On Reach And Sentiment

6 months agoMarketing / Advertising : Adrants

As pundits on TV, around water coolers, and in sports bars debate the merits of the calls from this Sunday's Super Bowl, advertisers are making their own calls on whether their ads scored a touchdown or missed the goal line by inches. Adknowledge's...Show More Summary

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