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Blog Profile / Adrants

Filed Under:Marketing / Advertising
Posts on Regator:4553
Posts / Week:19
Archived Since:April 21, 2010

Blog Post Archive

Department Store Pranks Shoppers With Christmas-Themed Extravaganza

So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank...Show More Summary

Snark Master AdWeak Is Out With New Editions of Advertising Insider

If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. Show More Summary

Brand Strategists Answer Top 5 Social Questions

Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. Show More Summary

9 Reasons to Be Thankful for Native Advertising

Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn...Show More Summary

CASE STUDY: Outsourced Marketing Can Double A Brand's Revenue

Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness. Typically, the job of developing a great marketing plan is left to the CMO. Show More Summary

The Execution of This Yamaha R1 Ad Concept Is So Painfully Bad It's Akin to Shoving A Bowling Ball Through One's Urethra

We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are actual, caring human being involved in the creation...Show More Summary

Coupon Sites Do Not Steal Affiliate Channel Sales

Let's just come right out upfront and say it; coupon sites do not steal sales from merchants. Oh really, some of you may say? Yes, really. Stick with me as we walk through how coupon sites can actually be of tremendous benefit to a merchant. Now,...Show More Summary

Could the Model In These New VW Jetta Ads Possibly Have A More Gigantic Smile?

Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a given...Show More Summary

SXSW Interactive Adds Health And MedTech Expo

Just when you thought SXSW couldn't possibly get any bigger. Expanding upon the success of past programming on this topic, SXSW Interactive is adding the SX Health and MedTech Expo to the slate of activities for March 2015 in Austin....Show More Summary

How Brands Can Leverage Social Media Influencers to Visually Connect With Consumers on Instagram

Instagram is undoubtedly one of the most influential social networks available in today's social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to...Show More Summary

MediaCom Wins Adweek Media Plan of the Year for Pennzoil SXSW Activation

A well-deserved win. Adweek has named MediaCom USA winner of the Media Plan of the Year for its Pennzoil "Mario Kart Reimagined" activation at the 2014 SXSW festival. On a live custom-made quarter-mile race track in Austin, Texas, Pennzoil...Show More Summary

The 5 Worst Mistakes "Expert" Marketers Are Making in 2014

When online "experts" share their "expertise," it is always advisable to observe with some skepticism. While the Internet can be considered the modern bastion of knowledge, opinions, and ideas, it is not completely dependable. In fact, most of what you can find on the web is unreliable information. Show More Summary

This Dewar's 'Live True' Profile With Zio Ziegler Is Excruciatingly Painful to Watch

If you're a marketer and you're going to do a thing where you highlight an artist or a musician or an actor in a way that supposed to come off as natural and un-staged then for God's sake, don't make it look painfully unnatural and completely...Show More Summary

Samsung Scares the Crap Out of Shoppers With 'Zombie Switch' Stunt

You have to wonder about this one. If you're TV shopping and suddenly tour TV salesperson turns into a freakish looking zombie and scares the shit out of you, how likely are you going to be in a mood to buy a TV? But, who really cares. Show More Summary

Agency Mocks Real-Time Marketing With Hilarious 'Reactvertising' Video

From the crazy folks at Toronto-based john st. -- the ones who brought us Catvertising and Exfeariential -- comes Reactvertising, a whole new kind of real-time marketing. The video is a hilarious send up of the industry's obsession with real-time marketing. "It's not about being funny or smart. It's about being fast."

Dos Equis Does Interactive 'Eyes Wide Shut' With Most Interesting Man

This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man inShow More Summary

5 Campaign Tips Inspired by the 2014 World Cup

This year's World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot. And, of course, marketers were all over the scene. Show More Summary

According to This Glue Maker Fixing Things Is As Joyful As Sex

Here's a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it's a knock off of the famed 1970's book, The Joy of Sex. The work comes complete with diagrams on how to "enjoy the fix." There's also a second poster that gets all sexual innuendo on us. Show More Summary

40 Brand Logos With Hidden Messages

Here's an infographic from UK agency Oomph that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not. Take a look.

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