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Blog Profile / Adrants


URL :http://www.adrants.com
Filed Under:Marketing / Advertising
Posts on Regator:4560
Posts / Week:18.7
Archived Since:April 21, 2010

Blog Post Archive

You Won't Believe!!! ... Why These Guys Are Beating the Crap Out of A Bag of Doritos

While watching this semifinalist entry for the 2015 Doritos Crash the Super Bowl competition might in some ways mildly conjure some thoughts related recent news, the end result is Crash the Super Bowl funny. As the ad, created by Chuck McCarthy, opens, two guys are seen beating the crap out of...someone or something. Show More Summary

Hilarious Video Prank Unleashes Dogs to Sniff Out People With STDs

There's not much more to say about this work from Kindling Digital that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.

5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth

Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with oldShow More Summary

Hendrick's Gin Tackles Boredom, Repetition, Monotony, Banality and Repetition With Flying Frog

Channeling 42 Below Vodka, Hendricks's Gin (which, by the way, is awesome) is out with its first animated spot touting the brand's unique combination of rose and cucumber. The ad will air on the brand's YouTube channel, Facebook page and other social properties. The brand worked with animation house WeWereMonkeys after having seen the work the company did for Little Talks.

3 Simple Reasons Why 60 Million Employees Advocate for Their Companies

Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60...Show More Summary

This Insurance Company Will Drop Its Rates Like The Woman On This Bus Side Drops Her Shorts

In another time and era, one could argue that this bus side ad from Florida-based Estrella Insurance was, you know, tongue and cheek funny. In some ways, it is. In others, it's just another step back to the Stone Age. Yes, some women drop their pants a lot. Show More Summary

Women Post Pictures of Their Boobs to Share Support For Developments in Science

Oh boobs. Thirty-year-old Lara Tait has launched Boobs for Science, a blog and Facebook page designed to call attention to developments in science. And women all over Italy are happy to contribute. The blog carries the tagline "Where...Show More Summary

Department Store Pranks Shoppers With Christmas-Themed Extravaganza

So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank...Show More Summary

Snark Master AdWeak Is Out With New Editions of Advertising Insider

If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. Show More Summary

Brand Strategists Answer Top 5 Social Questions

Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. Show More Summary

9 Reasons to Be Thankful for Native Advertising

Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn...Show More Summary

CASE STUDY: Outsourced Marketing Can Double A Brand's Revenue

Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness. Typically, the job of developing a great marketing plan is left to the CMO. Show More Summary

The Execution of This Yamaha R1 Ad Concept Is So Painfully Bad It's Akin to Shoving A Bowling Ball Through One's Urethra

We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are actual, caring human being involved in the creation...Show More Summary

Coupon Sites Do Not Steal Affiliate Channel Sales

Let's just come right out upfront and say it; coupon sites do not steal sales from merchants. Oh really, some of you may say? Yes, really. Stick with me as we walk through how coupon sites can actually be of tremendous benefit to a merchant. Now,...Show More Summary

Could the Model In These New VW Jetta Ads Possibly Have A More Gigantic Smile?

Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a given...Show More Summary

SXSW Interactive Adds Health And MedTech Expo

Just when you thought SXSW couldn't possibly get any bigger. Expanding upon the success of past programming on this topic, SXSW Interactive is adding the SX Health and MedTech Expo to the slate of activities for March 2015 in Austin....Show More Summary

How Brands Can Leverage Social Media Influencers to Visually Connect With Consumers on Instagram

Instagram is undoubtedly one of the most influential social networks available in today's social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to...Show More Summary

MediaCom Wins Adweek Media Plan of the Year for Pennzoil SXSW Activation

A well-deserved win. Adweek has named MediaCom USA winner of the Media Plan of the Year for its Pennzoil "Mario Kart Reimagined" activation at the 2014 SXSW festival. On a live custom-made quarter-mile race track in Austin, Texas, Pennzoil...Show More Summary

The 5 Worst Mistakes "Expert" Marketers Are Making in 2014

When online "experts" share their "expertise," it is always advisable to observe with some skepticism. While the Internet can be considered the modern bastion of knowledge, opinions, and ideas, it is not completely dependable. In fact, most of what you can find on the web is unreliable information. Show More Summary

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