Blog Profile / Adrants

Filed Under:Marketing / Advertising
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Archived Since:April 21, 2010

Blog Post Archive

Recap: The Best of SXSW 2017

Slowly becoming famous for being the Comic-Con of short films, movies, music, and talks on a variety of topics, SXSW has ended, but not without a recap of the best moments. From politics to technology, and numerous other topics of conversation,...Show More Summary

Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick

8 months agoMarketing / Advertising : Adrants

Last year I went to Content Marketing World for the first time. Prior, I had been to several other content/social focused conferences and all are good in their respective niches. But Content Marketing World is really the mother of all...Show More Summary

OMG! The Internet STILL Hasn't Killed TV!

9 months agoMarketing / Advertising : Adrants

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week Despite what the advertising industry rumblings might lead us...Show More Summary

This Super Bizarre PSA Will Make You Want to Do Drugs...And the Pink Undie-Wearing Bunny Ladies In the Ad

First uploaded in July of 2011, this super strange faux PSA of sorts has amassed almost 26 million views to date. Supposedly it's some sort of anti-drug effort. But, all it seems to do is encourage strung out guys to have their way with a collection of super-hot pink underwear-glad bunny girls who, well, turn out to be something entirely different. Because drugs.

Bloomingdales's Slammed With Social Media Outrage Over Date Rape Ad

Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales' ad which many say makes light of date rape. A Christmas print ad for the retailer shows an image of a woman and a man with a very questionable headline between them. Show More Summary

Idiotic Bank Ad Makes Light of Environment, Social Media Goes Bezerk!

Did you miss me? You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will rain down upon them like a ton of bricks. Show More Summary

3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns

In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve their job of targeting, tracking, and engaging customers. With mobile commerceShow More Summary

So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong

OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing called a website? Have you dusted it for cobwebs...Show More Summary

4 Things Brands Can Learn From Subway's Jared Fogle Scandal

Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty. Fogle was also the leading...Show More Summary

Here's How PR Can Be A Startup's Secret Weapon

As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent out there that you can add into the startup...Show More Summary

Let Me Tell You About IZEAfest And Why You Should Go This Year

Six years ago in 2009 I went to IZEAfest in Orlando. It was an incredible event which occurred during the height of the birth of social media. It was one of the best conferences I've ever been to. Well, IZEA Founder Ted Murphy is bringing...Show More Summary

Top 10 Online Invoicing Tools for Advertising Agencies

Invoicing has quickly become a major time-consuming task that seems to takes away from the work that you actually get paid for doing in the first place. Now, added to the regular invoicing duties is the tracking of these same clients...Show More Summary

Study: 98% of Real-Time Marketers Report Positive, Measurable ROI

Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing. Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. Show More Summary

5 Ways to Improve Your Influencer Marketing

Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing how influencer marketing...Show More Summary

12 Steps to Increasing Conversions by 25%

If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don't don't require any investment other than time. Here are 12 tips that can help you achieve as much as 25 percent more conversions. 1. Show More Summary

Gross: Guy Pops A Giant Zit on His Face And Then Eats It

Working with Innocean, Dallas-based candy store Atomic Candy is out with a very Skittles-like commercial in which a guy, looking at himself in the mirror, realizes, he's got a zit. But the zit is actually a piece of candy. He squeezes the candy, it falls into the sink and then he eats it. Show More Summary

Headed to Cannes? Here's Your Handy Beach Map

In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic...Show More Summary

As You Consider Attending SXSW 2016, Here's What Was Awesome About SXSW 2015

It's sort of passe to talk about how much SXSW has changed over the years because, well, it has and there's no going back. If you feel the need to reminisce or wallow in the past, you can read this, this, this, this and this. Or youShow More Summary

6 Best Practices for Omnichannel Marketers

It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on the...Show More Summary

The Mythical Affiliate Manager: Why An Agency Is A Better Fit For An Online Merchant

When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but when they need heavy lifting in the form of...Show More Summary

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