Blog Profile / Adrants
| URL : | http://www.adrants.com | |
|---|---|---|
| Filed Under: | Marketing / Advertising | |
| Posts on Regator: | 3488 | |
| Posts / Week: | 21.7 | |
| Archived Since: | April 21, 2010 | |
Blog Post Archive
Phone Booth Swallows Up Passersby, Treats Them to Epic Adventure
Benefit Cosmetics placed a "Temptation Telephone" in Central London for one day. Passersby brave enough to answer the ringing phone were rewarded with a "once in a life time" experience with unsuspecting members of the public taking to the stage at one of London's most iconic venues, Cafe de Paris. Show More Summary
YouShouldTotallyMeet App Makes Online Dating Simpler
Online dating sucks. We hear that a lot. A group of four Toronto-based friends have developed YouShouldTotallyMeet, a Facebook app that uses the power of the network's connections (with help from a wing man) to ease the process of finding...Show More Summary
Infiniti Rips Clothing From People's Bodies
We've seen the many ways car brands try to get creative to move metal but this one from TBWA is pretty interesting. As a tie in to its Limited Engagement Spring Event, the agency created a commercial that shows vehicles unraveling winter clothing off people's back so that they, too, are ready for spring. We like.
Glad 'Trash Bag Tent' Solves Outdoor Event Trash Problems
This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter...Show More Summary
Huggies Delivers Brand Message Every Time A Baby Pees
This is most definitely a first. Huggies, with help from Ogilvy Brasil, has released Tweet Pee, a mobile app and sensor that will determine when your bay's diaper is wet, notify you and tweet about it. Now if that isn't worse than all those "I just ate a donut for breakfast" tweets, I don't know what is. Show More Summary
Radio Shack Enlists Saran Wrapped Hotties to Sell Dildo-Like Pill
Good God! The horror! What's got out panties in a bunch? Radio Shack, that's who. You know, that electronics brand that's been around for since 1925 and is named after a device no one even owns any more. And has managed to survive despite...Show More Summary
Ad Guru's Dispense Inspiration From One Club's Wheel of Karma
Leading up to Creative Week, JWT New York is working with inTacto to launch an interactive game in support of the One Club, enlisting some industry big shots to inspire the next generation of creative talent. The project's purpose is...Show More Summary
Flight Attendent 'Tells' Passengers 'You're All Going to Die'
In a new Lowe and Partners Prague-created Czech Republic ad for "relaxing" soft drink Zenonade, a flight attendent, while performing pre-flight instructions, tells herself, "I'm going to be the first to leave this plane, and you're all going to die." The camera then scans the cabin and she adds, "Dead. Show More Summary
HubSpot Social Inbox Brings Personalization Back to Social Media
This afternoon, HubSpot announced Social Inbox, a new suite of tools -- and part of HubSpot's Inbound Marketing offering -- that aims to bring the human element back to social media. Joe Chernov, current VP of Marketing at Kinvey and...Show More Summary
Leonard Nimoy and Zachary Quinto Are Spock v. Spock in Audi Ad
Pitting old versus new, classic versus re-imagined and old versus young, Audi is out with a tow-and-a-half minute video which features Leonard Nimoy, who first played Spock in the 1996 television series Stark Trek, and Zachary Quinto, who currently plays Spock, racing wach other to a golf club. Show More Summary
Here's One Way to Avoid A Social Media Kerfuffle
"Topsy not only helps me understand what the most influential people are saying, but also allows me to determine who my clients should engage with and when, and which words they should choose to assure they knock their messages out of the park. Show More Summary
Newsflash! Denmark Discovers Hidden Flag in Coke Logo!
Hey, it's only the nation's flag, right? Nothing sacred about that. No problem at all stooping to semi-witty brand partnerships to pimp your country to the world as the happiest nation in the world according to the United Nations. Well,...Show More Summary
Hey Slackers, It's Mother's Day This Weekend!
You remember her, right? The woman who gave birth to you, changed your crap-encrusted diapers, held your hand while you learned to walk, fawned all over you during your first school play, told you you were awesome in that ski race even...Show More Summary
Child Abuse Ad Delivers Secret Message to Children
This is pretty interesting. The Spanish child advocacy organization, ANAR, launched an outdoor campaign that uses lenticular technology to deliver different messages to children and adults. Lenticular technology is that thing that makes...Show More Summary
Native Ads Seen 53% More Than Banner Ads
A recent IPG Media Lab eye-tracking study of 4,770 consumers found native ads are seen 53% more frequently than banner ads -- 4.1 times per session as compared to 2.7 for banners. As well, the study found 26% of people looked at native...Show More Summary
5 Iconic Ad Campaigns Reimagined
Oh have we got something fun for you! It's a little bit Mad Men and a little bit Google Glass. What would happen if iconic ad campaigns like VW's Think Small, Clairol's Does She or Doesn't She, Keep America Beautiful's Crying Indian,...Show More Summary
Social Media, Email Deliver Lowest Cost-Per-Lead. Blogging, High ROI
Recently, HubSpot published its 2013 State of Inbound Marketing Report. The report is a comprehensive look at, well, the state of inbound marketing. What's inbound marketing you ask? Inbound marketing is a data-driven strategy that attracts and converts visitors into customers through personalized, relevant information and content. Show More Summary
Audi Creates Android App to Safe Battery Life
Here's an interesting addition to the "brands make products" trend. Audi, with help from DDB Spain is out with a mobile Android app called Start-Stop that mimics one of the features in new Audi vehicles; smart technology turns off the...Show More Summary
This App Will Get Your Ass Out of Bed
Can't wake up in the morning? There's an app for that. No, not your builtin, boring alarm app; an app that will play increasingly "harder" music if you don't respond to the initial soft nudges. Created by JWT Brazil for radio station 91 Rock, the song that finally does awaken the heavy sleeper can be shared with the user's social followers.
Carvel's Fudgie the Whale Returns As Spokesman
Way back in the day, ice cream cake maker Carvel marketed a cake called Fudgie the Whale. Just as you might assume, it was a chocolate cake shaped like a whale. Today, the brand has resurrected Fudgie the Whale in the form on an animated spokesman. Show More Summary