Discover a new way to find and share stories you'll love… Learn about Reading Desk

Blog Profile / Adrants


URL :http://www.adrants.com
Filed Under:Marketing / Advertising
Posts on Regator:4490
Posts / Week:19.8
Archived Since:April 21, 2010

Blog Post Archive

The 5 Stages of Cannes Lions Grief (Or How to Deal With Not Winning A Lion)

2 months agoMarketing / Advertising : Adrants

And so it has come to pass. Once again. Another year. And no Lion to boost your ego. Depression sets in. You question your worth as a creative. You blame your clients for killing your brilliant ideas. You blame the judges for awarding one of the highest honors to an ad that celebrates selfishness. Show More Summary

What Cannes Lions Taught Us About Marketing To Millennials

2 months agoMarketing / Advertising : Adrants

This Cannes Lions article was written by Murray Newlands A panel of experts was assembled last week at the Cannes Lions International Festival of Creativity, who gave us their take on marketing to Millennials in 2014. Entitled "Brand...Show More Summary

Cannes Lions: Amidst Star-Studded Celebrity, Empathetic Humanity Shined

2 months agoMarketing / Advertising : Adrants

With help from AdKnowledge, we sent our correspondent, Murray Newlands, over to France for Cannes Lions and he's got a brief review of the week. The Cannes Lions International Festival of Creativity included over 48 hours of talks, in...Show More Summary

You Won't Believe Where Oreo Minis Came From (But If You Click This Headline, You Will Find Out)

2 months agoMarketing / Advertising : Adrants

In an ode akin to Twas the Night Before Christmas, Oreo tells the story of how its Oreo Mini rose to fame. It all began in a tiny little store called Mel's Mini Mini Mart. The store was so small, no one noticed it -- nor knew what was...Show More Summary

Who Knew Knockers, Cans, Junk in the Trunk Could Sell Metal Polish?

2 months agoMarketing / Advertising : Adrants

When a metal cleaner/polish commercial begins with, "Hey, nice knockers" and, "Oh...looks like you could use some on your family jewels," you know your in for a serious dose of cheesiness. And that's what we get in this Moon Pie Media-created ad for Tarn-X. But the double entendres don't stop there. Show More Summary

How This Ad Network You've Never Heard of Bootstrapped Itself to Multi-Million Dollar Success

2 months agoMarketing / Advertising : Adrants

This guest article was written by Jay Gould, founder and CEO of Yashi Media, a 2014 Red Herring Top 100 Winner. "It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're...Show More Summary

If People Didn't Have Guns in the First Place We Wouldn't Need This PSA

2 months agoMarketing / Advertising : Adrants

OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features...Show More Summary

Cannes Lions Launches 4th Annual Cannes Chimera

2 months agoMarketing / Advertising : Adrants

Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions...Show More Summary

Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt

2 months agoMarketing / Advertising : Adrants

While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue. Of...Show More Summary

This Creative Will Win $10,000 If You Watch Her Crazy Tequila Ad

2 months agoMarketing / Advertising : Adrants

So apparently, the creator of this Avion Tequila video will receive $10,000 if it wins a competition the brand is running. Now, we're all for your creative making their mark but we're also all about calling out the, shall we say, less...Show More Summary

How Advertisers Blatantly Deceive People [Infographic]

2 months agoMarketing / Advertising : Adrants

As the advertising industry celebrates itself this week in Cannes for all the gloriously perfect work it does, let's take a look at what really goes on behind the scenes. This detailed infographic takes a look at how ads deceive, trick, lie and generally screw with reality. Think about that as you walk onstage to receive your Lion

Twitter's 'Dronie' Captures Cannes Lions From the Sky

2 months agoMarketing / Advertising : Adrants

This is so awesome. Twitter brought a drone to Cannes and is flying it overhead to capture Cannes in a manner unlike we've seen before. It captured Patrick Stewart outside the Palais on Sunday and it's been traveling up and down La Croisette...Show More Summary

#sloppycannes Hashtag to Capture All the Cannes Lions Debauchery. And Win You An iPad!

3 months agoMarketing / Advertising : Adrants

Our friends over at Trust Collective have put together Sloppy Cannes, a site on which anything tagged with #sloppycannes will appear. Here's your chance to be famous! Just by being drunk or stupid and posting about it. Which, pretty much, everyone does anyway when they're in Cannes. Oh but Trust Collective doesn't just want to embarrass you. Show More Summary

This Unofficial Cannes Lions App Will Show You A Good Time

3 months agoMarketing / Advertising : Adrants

Following the success of last year's app for the Cannes advertising festival, the team at MPC Creative have re-released Cannesappé for 2014. Collating the most useful info within a simple, intuitive design, the app is a handy guide to...Show More Summary

Verizon Partners With Makers to Combat Prejudice Against Girls Pursuing Careers in Science, Technology, Engineering and Math

3 months agoMarketing / Advertising : Adrants

Here's some interesting work from Verizon which, in partnership with women's network MAKERS, has launched a campaign to spur dialogue regarding gender parity for young women in science, technology, engineering and math fields (STEM)....Show More Summary

VW Stuns Entire Movie Theater With 'Don't Text And Drive' Stunt

3 months agoMarketing / Advertising : Adrants

While it's unclear how the organizers of this VW don't text and drive campaign managed to send a text to everyone in a movie theater at exactly the same time, the message is an effective one and they way they did it is brilliant. Watch what happens as these movie goers view the screen and then receive a text. Show More Summary

Legendary Anchorman Bill Kurtis Touts Mancations For Illinois Tourism

3 months agoMarketing / Advertising : Adrants

There's nothing more hilarious than dropping an elderly, statesman-like gentleman perceived to be reserved, conservative and, well, ordinary into a crazy ad campaign touting vacations for men. But that's exactly what J. Walter Thompson...Show More Summary

Attention Binge Viewers! Showerbox Lets You Use Your iPad in the Shower!

3 months agoMarketing / Advertising : Adrants

Working with Buzzman, French streaming brand Canalplay is out with Showerbox, an item that will encase your iPad in a waterproof container so you don't have to interrupt your binge viewing when you've binged so long you begin to stink and have to take a shower. No, seriously. Show More Summary

Going to Cannes? Here's Your Handy Beach Map

3 months agoMarketing / Advertising : Adrants

In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic...Show More Summary

In the Name of Futbol, Adriana Lima Reduces Men to Puddles of Slack-Jawed Helplessness

3 months agoMarketing / Advertising : Adrants

No sooner had we shared our lament over the fact Carl's Jr. and Hardee's had seemingly abandoned their sex sells approach, we see Kia is unapologetically illustrating the awesome power a hot woman holds over a man, or in this case, sports...Show More Summary

Copyright © 2011 Regator, LLC