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Blog Profile / Adrants


URL :http://www.adrants.com
Filed Under:Marketing / Advertising
Posts on Regator:4553
Posts / Week:18.9
Archived Since:April 21, 2010

Blog Post Archive

How Omni-Channel Marketing Can Help Brands Better Connect With Customers

3 months agoMarketing / Advertising : Adrants

A few weeks ago, a friend of mine received an email from HSBC Bank informing him that as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown and jewelry to photo packages and honeymoon travel, his wedding bases were covered. Show More Summary

These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign

3 months agoMarketing / Advertising : Adrants

Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy...Show More Summary

10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

3 months agoMarketing / Advertising : Adrants

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig...Show More Summary

I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

3 months agoMarketing / Advertising : Adrants

I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced. So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. Show More Summary

Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

3 months agoMarketing / Advertising : Adrants

In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. Show More Summary

Kia's Hamsters Are Back And They've Accidentally Conjured Up Some Sexy Lady-Hampster Companions

3 months agoMarketing / Advertising : Adrants

It's been, what, like five years? Maybe six? Either way, those lovable Kia Hamsters are back again, this time touting the brand's new electric vehicle, the Kia Soul EV. In the ad, our fury friends are in the lab working on a new vehicle. Show More Summary

This Political Campaign Ad Features A Horse With A Large Erection

3 months agoMarketing / Advertising : Adrants

There's a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse with a large erection. Or, as...Show More Summary

Shoes By Jews Launches Platform Shoes With Dick Joke

3 months agoMarketing / Advertising : Adrants

Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear that adds 2-3 inches to onesShow More Summary

Watch This Swordsman Play A Real-Life Game of Fruit Ninja

3 months agoMarketing / Advertising : Adrants

So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him...Show More Summary

How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

3 months agoMarketing / Advertising : Adrants

Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. Show More Summary

Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

3 months agoMarketing / Advertising : Adrants

I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. Show More Summary

For One Month, Copywriter Promises to Eat Only The Food He Finds In His Agency

3 months agoMarketing / Advertising : Adrants

In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty. Already,...Show More Summary

If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

3 months agoMarketing / Advertising : Adrants

In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time. The campaign showcases the "legacy...Show More Summary

Tumblr Images to Be Scanned For Brand Sentiment

3 months agoMarketing / Advertising : Adrants

Regarding its deal with Ditto Labs to help it scan all the images on its site for insight into a person's affiliation with a brand, Tumblr Head of Business Development T.R. Newcomb said, "Right now, we're not planning to do anything ad-related." And "right now" would be the key word in that phrase. Show More Summary

How Affiliate Marketing Can Fund Your Advertising Budget

3 months agoMarketing / Advertising : Adrants

If you mention the term "affiliate marketing" to some brand marketers they either don't know what you're talking about or they think it's some kind of shady method of generating traffic. Nothing could be further from the truth. Affiliate marketing, simply put, is the use of third parties (affiliates) to help sell your product or promote your brand. Show More Summary

Bone Thugs n Harmony, Juicy J Rock Affiliate Ball During Affiliate Summit

3 months agoMarketing / Advertising : Adrants

Last week, Affiliate Summit was held at the Marriott Marquis in New York City. Over 4,400 affiliates, publishers, merchants, networks and brands were in attendance. There were four session tracks, a newcomer program a Meet Market and...Show More Summary

This Is The Weirdest Cracker Ad You Will Ever See

4 months agoMarketing / Advertising : Adrants

Created by Strawberry Frog for Wasa Crispbread, we present to you, perhaps, the oddest cracker commercial you will ever see. And when we say odd, we don't mean bad. We just mean, well, odd. A woman on a business trip in Sweden decides to go to a yoga class. Show More Summary

Promoter Forces Concert Goers to Watch This Guy Flip Out on Ecstacy Before Attending

4 months agoMarketing / Advertising : Adrants

Here's an interesting approach to festival promotion. Made Event, the promoters of electronic dance music concerts, including, Electric Zoo, has launched "Come To Life." The campaign encourages attendees to organically enjoy -- rather...Show More Summary

This Penelope Cruz-Created Agent Provocateur Ad Has So Much Thong-Clad Ass And Bulging Breast You Will Need to Excuse Yourself to Release the Tension

4 months agoMarketing / Advertising : Adrants

This is just what every man who is stuck in the desert wants, right? Not water. No way. That's boring. How about a bevy of bodacious babes shaking their booty in Agent Provocateur lingerie? Oh yea. That's way better, right? Of course...Show More Summary

Without Admitting Its Products Were Ever Bad, Johnson's Touts Reformulated Baby Products

4 months agoMarketing / Advertising : Adrants

Without admitting the ingredients formaldehyde and 1,4-dioxane, present in 100 of its baby products, Johnson's Baby, which earlier this year began introducing reformulated products, is out with a delightfully fuzzy, feel good campaign...Show More Summary

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