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Blog Profile / Adrants


URL :http://www.adrants.com
Filed Under:Marketing / Advertising
Posts on Regator:4568
Posts / Week:18.3
Archived Since:April 21, 2010

Blog Post Archive

Schlage Imagines Life Without Keys. And It's Pretty Weird

4 months agoMarketing / Advertising : Adrants

So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete. We hear from Corry. Show More Summary

Going to ad:tech New York? Here's Your 20% Discount Code

4 months agoMarketing / Advertising : Adrants

If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. Show More Summary

The 6 Best Movie Marketing Campaigns of 2014

4 months agoMarketing / Advertising : Adrants

Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Show More Summary

These New GoDaddy Ads Are Bad. Really, Really Bad.

5 months agoMarketing / Advertising : Adrants

Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs. Almost. But boy are these new ads bad. Show More Summary

Big Lots Aims For Viral Success With Focus Group of Cats and Dogs

5 months agoMarketing / Advertising : Adrants

Want viral success? Using cats and dogs almost guarantees it. Now this O'Keefe Reinhard & Paul-created work for Big Lots hasn't quite reached viral success yet but give it time. It's only been two days. The brand gathered together aShow More Summary

In New Lingerie Ad, Britney Spears Proclaims, 'I Am the Dramatic Beauty of the Night'

5 months agoMarketing / Advertising : Adrants

It's been quite some time since we've wagged our tongue over the most popular ad babe of all time, Britney Spears. As you may recall, she's done work for Candies, Pepsi, a Japanese tea brand, she's worked with the NFL and, of course,...Show More Summary

How Working With An Affiliate Marketing Agency Can Dramatically Improve A Brand's ROI

5 months agoMarketing / Advertising : Adrants

Smart brands realize they need experts to help them craft advertising programs that resonate with their customer base, deliver ROI and make the cash register ring. An agency provides an unbiased, 50,000 foot view of the media landscape...Show More Summary

Optics Brand Does Honda Cog...Except With Light

5 months agoMarketing / Advertising : Adrants

Remember Honda Cog? That Rube Goldberg exercise in amazement? Many brands paid homage to that stunt. Well. here's one more. Japanese optics brand au Hikari has worked up its own two minutes of awesome except the whole thing is powered by light. Show More Summary

STUDY: 11% of Creative Directors Are Now Women

5 months agoMarketing / Advertising : Adrants

Last year, the 3% Conference held its inaugural event. In various ways, the conference came at the fact that just 3% of creative directors are women. I was there and it was an insightful, educational experience. Sadly, I can't make this year's conference but there is good news to share. Show More Summary

Apple Unveils 'Largest Album Release of All Time' With U2 At Live Event

5 months agoMarketing / Advertising : Adrants

At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the...Show More Summary

Millennials Serve Up Stylized F@K You to Baby Boomers in Reebok Classics Ad

5 months agoMarketing / Advertising : Adrants

Offering up yet another proof point that Millennials are just a bunch of whiny-assed punks with no regard for what came before them (oh come on, we stereotype), Reebok is out with a new two minute ode to its Reebok Classics entitledShow More Summary

Duval Guillaume Gets Cheesy in Grand Central Station

5 months agoMarketing / Advertising : Adrants

Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations...Show More Summary

Here's Why eCommerce Should And Can Account For 10% of Every Publisher's Revenue

5 months agoMarketing / Advertising : Adrants

Conde Nast's recent announcement to merge Lucky Magazine with BeachMint, an online retailer, follows the relaunch of Domino Magazine, another Conde property, as an e-commerce store. The New York media giant isn't the only one blurring the line between content and commerce. Show More Summary

Top 7 Hardest Working Native Advertising Strategies for Publishers

5 months agoMarketing / Advertising : Adrants

We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that "publisher's quality" is the most important component for effective native advertising. Another study by Hexagram...Show More Summary

Brilliant Cookbook App Protects Your Phone From 'Cooking Disasters' With Voice Commands And Audio Playback

5 months agoMarketing / Advertising : Adrants

This is awesome. If you've ever tried to cook while accessing a recipe on your smartphone, you know how messy things can get. Well the makers of Olivari Olive Oil have developed a brilliant solution to that problem. The brand is outShow More Summary

Watch Gisele Bundchen Put Social Media Trolls In Their Place in This Under Armour Ad

5 months agoMarketing / Advertising : Adrants

In a new Under Armor ad, despite being told she should stick to modeling or she's too skinny or she's nothing special or she's fake, Gisele Bundchen, in boxer training gear, defies all odds and kicks the crap out of a punching bag while...Show More Summary

How Omni-Channel Marketing Can Help Brands Better Connect With Customers

5 months agoMarketing / Advertising : Adrants

A few weeks ago, a friend of mine received an email from HSBC Bank informing him that as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown and jewelry to photo packages and honeymoon travel, his wedding bases were covered. Show More Summary

These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign

5 months agoMarketing / Advertising : Adrants

Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy...Show More Summary

10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

5 months agoMarketing / Advertising : Adrants

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig...Show More Summary

I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

5 months agoMarketing / Advertising : Adrants

I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced. So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. Show More Summary

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