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Blog Profile / Adrants

Filed Under:Marketing / Advertising
Posts on Regator:4292
Posts / Week:20.5
Archived Since:April 21, 2010

Blog Post Archive

5 Tips to Boost Your Brand in A Changing SEO Environment

Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of these buzzwords front for practical and effective strategies any intelligent brand should employ. Show More Summary

Ronald McDonald Touts Taco Bell's New Breakfast Menu

In a unique bit brand warfare which really isn't brand warfare at all, Taco Bell is out with a Deutsch LA-created campaign that features Ronald McDonald. No, not that Ronald McDonald but 25 actual people whose names are Ronald McDonald...Show More Summary

What You Need to Know About the Collaborative Economy [Infographic]

For the better part of the past year, Altimeter Group Analyst Jeremiah Owyang has been trumpeting what he calls the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without out buying. Show More Summary

Social Rewards Teams With 20th Century Fox for Movie Ticket Loyalty Program

20th Century Fox Film has partnered with Social Rewards, a social loyalty engagement platform, to create Fox Rewards Program. The partnership was announced during the CinemaCon Theatre Exhibition Conference in Las Vegas this week. Social...Show More Summary

Ford Mocks Cadillac With Lame Parody of 'Poolside' Ad

That Neal McDonough ad for Cadillac in which he struts around his pool and home and raps about building the American dream with crazy hard work and "only" two weeks off in August has finally received spoof treatment. Ford developed "Upside:...Show More Summary

How to Convert Fans Into A Selling Machine For Your Brand

There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever. Until recently, large...Show More Summary

Sex, Food and Selfies: Social Media's Dopamine Effect

Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header "OMG, that is A LOT of snow." He gets a few comments and retweets from friends. Show More Summary

Job Network's Malaysian Airlines Newsjacking Goes Horribly Wrong

This one will go down as one of the worst examples of newsjacking since newsjacking was invented. Or, maybe since anything was invented. The idiocy is simply incomprehensible. TeamWork Online, some kind of sports industry job network,...Show More Summary

See the Amazing Transformation of These Big Brand Logos [Infographic]

Ah, yes. The logo. That emblem which represents the essence of a brand in a way that communicates its purpose in mere seconds. Or at least that is the hope. Over the years, brands have evolved their logos as both the times and the brand,...Show More Summary

Ingenious Signage Mimics Interstate Road Sign, Gets Brewer in Hot Water

Boise, Idaho-based Woodland Empire Ale Craft has taken a unique approach to signage. To promote its location, which is directly next to a main road leading to a major intersection, the brewery erected a billboard atop its roof whichShow More Summary

How to Craft Your Social Media Campaigns to Increase Leads

If you craft your social media campaigns properly, they can dramatically increase brand inquiries and lead generation, just like every other well-crafted element of your marketing plan. However, social has become more complicated in recent years. Show More Summary

6 Reasons Why SXSW Is Still Awesome

It's now de rigueur to trash SXSW. Actually, it has been for a couple of years. And while anything that includes a session entitled The Digital Cronut should most certainly be mocked, that's not what we're going to do. Because it's already been done. Show More Summary

How the Ubiquity of Big Data is Dramatically Changing Marketing

"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably...Show More Summary

7 Ways Marketers Can Use Mobile to Tap Into People's 'Digital Home on the Range'

In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and entertainment. Show More Summary

Bravo's Dating Show Has Nothing on The Tao of Badass

2 months agoMarketing / Advertising : Adrants

Supposedly the Tao of Badass knows all there is to know about getting women to fall under your spell and turn into a puddle of desire at your very presence. But Bravo also seems to think it has all the answers as well with it OnlineShow More Summary

15 Social Media Stats You Can Use in Your Next Presentation

2 months agoMarketing / Advertising : Adrants

Think you know all there is to know when it comes to your (or your client's) social media strategy? Certainly you have your ducks in a row but everyone can use a few additional tips and data points now and again, right? Right. And we have them for you right here. Show More Summary

Here's What's Wrong With Olive Garden's New Logo

2 months agoMarketing / Advertising : Adrants

It's funny how a logo change can incite more online hyperactivity than, oh, Russia invading Ukraine of the crisis in Syria. Actually, it isn't funny. It's just plain sad but that's what we've turned into; a country that bitches about...Show More Summary

Is That Fake HUVr Board Video A Promo For 'Back to the Future IV'?

2 months agoMarketing / Advertising : Adrants

By now, many of you have seen a video called Belief which asks us to believe that hoverboard technology has been invented. The video begins with Christopher Lloyd (who played Dr. Emmett Brown in the series) arriving in a Delorean. The...Show More Summary

Powerful Syrian Crisis PSA Asks Us to Imagine What Life Would be Like if the Crisis Were in Our Backyard

2 months agoMarketing / Advertising : Adrants

Don't Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London -- one second at a time -- if the crisis came to the UK. The 90 second video, which begins with the girl's birthday and ends with her next, starts out lovingly enough with shots of warm family life. Show More Summary

Pornhub Launches Competition to Seek Creative Director

2 months agoMarketing / Advertising : Adrants

Yes, you read that right. Porn site Pornhub has launched its Creative Director Challenge, a competition soliciting high-quality, "safe-for-work" designs for an upcoming multimedia advertising campaign. The winner of the challenge will...Show More Summary

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