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Blog Profile / Adrants


URL :http://www.adrants.com
Filed Under:Marketing / Advertising
Posts on Regator:4560
Posts / Week:18.7
Archived Since:April 21, 2010

Blog Post Archive

Apple Unveils 'Largest Album Release of All Time' With U2 At Live Event

4 months agoMarketing / Advertising : Adrants

At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the...Show More Summary

Millennials Serve Up Stylized F@K You to Baby Boomers in Reebok Classics Ad

4 months agoMarketing / Advertising : Adrants

Offering up yet another proof point that Millennials are just a bunch of whiny-assed punks with no regard for what came before them (oh come on, we stereotype), Reebok is out with a new two minute ode to its Reebok Classics entitledShow More Summary

Duval Guillaume Gets Cheesy in Grand Central Station

4 months agoMarketing / Advertising : Adrants

Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations...Show More Summary

Here's Why eCommerce Should And Can Account For 10% of Every Publisher's Revenue

4 months agoMarketing / Advertising : Adrants

Conde Nast's recent announcement to merge Lucky Magazine with BeachMint, an online retailer, follows the relaunch of Domino Magazine, another Conde property, as an e-commerce store. The New York media giant isn't the only one blurring the line between content and commerce. Show More Summary

Top 7 Hardest Working Native Advertising Strategies for Publishers

4 months agoMarketing / Advertising : Adrants

We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that "publisher's quality" is the most important component for effective native advertising. Another study by Hexagram...Show More Summary

Brilliant Cookbook App Protects Your Phone From 'Cooking Disasters' With Voice Commands And Audio Playback

4 months agoMarketing / Advertising : Adrants

This is awesome. If you've ever tried to cook while accessing a recipe on your smartphone, you know how messy things can get. Well the makers of Olivari Olive Oil have developed a brilliant solution to that problem. The brand is outShow More Summary

Watch Gisele Bundchen Put Social Media Trolls In Their Place in This Under Armour Ad

4 months agoMarketing / Advertising : Adrants

In a new Under Armor ad, despite being told she should stick to modeling or she's too skinny or she's nothing special or she's fake, Gisele Bundchen, in boxer training gear, defies all odds and kicks the crap out of a punching bag while...Show More Summary

How Omni-Channel Marketing Can Help Brands Better Connect With Customers

4 months agoMarketing / Advertising : Adrants

A few weeks ago, a friend of mine received an email from HSBC Bank informing him that as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown and jewelry to photo packages and honeymoon travel, his wedding bases were covered. Show More Summary

These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign

4 months agoMarketing / Advertising : Adrants

Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy...Show More Summary

10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

4 months agoMarketing / Advertising : Adrants

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig...Show More Summary

I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

4 months agoMarketing / Advertising : Adrants

I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced. So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. Show More Summary

Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

4 months agoMarketing / Advertising : Adrants

In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. Show More Summary

Kia's Hamsters Are Back And They've Accidentally Conjured Up Some Sexy Lady-Hampster Companions

4 months agoMarketing / Advertising : Adrants

It's been, what, like five years? Maybe six? Either way, those lovable Kia Hamsters are back again, this time touting the brand's new electric vehicle, the Kia Soul EV. In the ad, our fury friends are in the lab working on a new vehicle. Show More Summary

This Political Campaign Ad Features A Horse With A Large Erection

4 months agoMarketing / Advertising : Adrants

There's a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse with a large erection. Or, as...Show More Summary

Shoes By Jews Launches Platform Shoes With Dick Joke

4 months agoMarketing / Advertising : Adrants

Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear that adds 2-3 inches to onesShow More Summary

Watch This Swordsman Play A Real-Life Game of Fruit Ninja

4 months agoMarketing / Advertising : Adrants

So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him...Show More Summary

How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

4 months agoMarketing / Advertising : Adrants

Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. Show More Summary

Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

4 months agoMarketing / Advertising : Adrants

I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. Show More Summary

For One Month, Copywriter Promises to Eat Only The Food He Finds In His Agency

4 months agoMarketing / Advertising : Adrants

In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty. Already,...Show More Summary

If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

4 months agoMarketing / Advertising : Adrants

In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time. The campaign showcases the "legacy...Show More Summary

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