|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||273|
|Posts / Week:||1|
|Archived Since:||July 16, 2010|
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to beShow More Summary
Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to...Show More Summary
The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too. Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. Show More Summary
Your creative needs to be creative. No doubt about that. But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. Show More Summary
Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Show More Summary
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly. There’s a huge body of research that has studied how people […] The post Becoming a marketing master appeared first on Drew's Marketing Minute.
Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. Show More Summary
In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you. In this one, I want to dig into the trust part of the equation a little deeper and how important it is to show your customers that you care. […] The post Show your customers that you care appeared first on Drew's Marketing Minute.
As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of […] The post Where has your planning taken you so far? appeared first on Drew's Marketing Minute.
I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. Show More Summary
It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. Show More Summary
Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very...Show More Summary
Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both. An ad, website, brochure, e-book etc. Show More Summary
As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. InShow More Summary
Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group. Given that our tagline is “create a love affair with your customer” the...Show More Summary
When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees. In fact, your employees should be your #1 audience. Show More Summary
Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. Show More Summary
It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. Show More Summary
This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. Show More Summary
All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Show More Summary