|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||311|
|Posts / Week:||1|
|Archived Since:||July 16, 2010|
I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS sports site to adjust my fantasy football team before the weekend. Show More Summary
Sometimes, I think the best marketing advice I can give someone is before you say it, do it, print it, record it or announce it – find a way to see it from your customer’s point of view. Many times, we get so caught up in our own world...Show More Summary
I’ve never met a business owner or leader who didn’t want the employees of their organization to deliver excellence. And the truth is – most employees want that too. They want to work for an organization that allows and even encourages them to go above and beyond for the people they serve. Show More Summary
For the last few weeks, we’ve been exploring how you can use your website to move prospects into and through your sales funnel. In this week’s post, we’ll examine what needs to happen once someone has been in your sales funnel for a while and is continuing to show interest. Show More Summary
Over the past couple weeks, we’ve explored how your website should be thought of as a selling tool and with some planning and vision – you can use it to move a prospect through the know • like • trust = sales funnel and earn their business. Last week we dug into the top of […] The post Sales Funnel – You like me; you really like me! appeared first on Drew's Marketing Minute.
Last week we explored how your website should be thought of as a selling tool and with some planning and vision – you can use it to move a prospect through the know • like • trust = sales funnel and earn their business. This week, I’d like to dig in a little deeper and […] The post First stage of the funnel – Know appeared first on Drew's Marketing Minute.
For the next couple weeks, we’re going to focus our attention on your website. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those...Show More Summary
Let your benefits tell your story. What does that mean? Most prospects and customers have no idea what your company’s mission statement or tagline is but they definitely know how they felt when they did business with you. Those experiences spark more word of mouth marketing than anything else. Show More Summary
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is – as more content is created (by both our friends and the brands we’ve liked) there simply isn’t enough real estate. Show More Summary
We’re a few days away from July and that means the first half of the game is over. It’s halftime. Are you heading into the locker room to slap everyone on the back and tell them to protect your lead or are you about to give a hell and brimstone speech about digging deep and […] The post What’s your halftime speech? appeared first on Drew's Marketing Minute.
Branding is one of those marketing terms that everyone uses but very few actually embrace. When companies try to brand themselves, they often suffer from the “can’t accurately describe the bottle from inside the bottle” reality. OneShow More Summary
Hug your haters? Who wants to embrace those who serve up bad reviews, slam you in social or pepper your website with complaints? If you’re smart — you do. Back in the good old days, if you were disappointed in product or a company’s service, you wrote them a terse letter or if you were […] The post Are you ready to hug your haters? appeared first on Drew's Marketing Minute.
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Show More Summary
Get it done, get it done. The truth is, there isn’t a marketing pro or business owner alive who doesn’t feel the pressure of “too many things to do, not enough time to do them.” I know that I wrestle that particular demon all the time. We’re all going to be called upon to create […] The post How to get it done appeared first on Drew's Marketing Minute.
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting...Show More Summary
Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them – there’s no better marketing than having a customer rave about your work. Show More Summary
Are you consciously sharpening your saw every day? Maybe it’s just because I’m living through it, but I truly believe that there’s never been an era that has experienced the rate of change that we’re enjoying/enduring now. It presents...Show More Summary
Every business says that they are focused on their customer and earning their customer’s trust. What many of them really mean is that they’re focused on the customer’s wallet. Their strategies are about selling more, not helping more. Show More Summary
According to wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. Show More Summary
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal...Show More Summary