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Blog Profile / Drew's Marketing Minute


URL :http://www.drewsmarketingminute.com
Filed Under:Business & Finance / Marketing
Posts on Regator:374
Posts / Week:1.6
Archived Since:July 16, 2010

Blog Post Archive

Love advice is not good marketing advice

As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. InShow More Summary

Win a copy of Peter Shankman’s book – Zombie Loyalists

Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the...Show More Summary

Use your inside voice – why your employees should be your #1 audience

When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. Show More Summary

Could you have zombie loyalists?

Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. Show More Summary

In marketing, you eat the pie one bite at a time

It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. Show More Summary

JWt’s trend report for 2015

This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. Show More Summary

Are you selling what your customers want to buy?

All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Show More Summary

Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle...Show More Summary

Are you feeling a little stressed?

Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that […] The post Are you feeling a little stressed? appeared first on Drew's Marketing Minute.

Big data delivers customized experiences or it’s just noise

If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact,Show More Summary

We only care about you if it’s really about us

We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we wereShow More Summary

This marketing summit promises to be extreme!

Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets...Show More Summary

Storytelling, storytelling, and more storytelling

Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. Show More Summary

Are you social sharing to your best advantage?

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Show More Summary

Plant some marketing seeds

By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for...Show More Summary

How cause marketing can be smart marketing

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen. Show More Summary

5 tips for creating a company culture that connects with your sweet spot clients

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. Show More Summary

Is there a recipe for creating trust?

We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you...Show More Summary

Start a conversation with your customer?

Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is,...Show More Summary

5 ways to market if you don’t have a lot of money

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find...Show More Summary

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