Blog Profile / Drew's Marketing Minute
| URL : | http://www.drewsmarketingminute.com | |
|---|---|---|
| Filed Under: | Business & Finance / Marketing | |
| Posts on Regator: | 326 | |
| Posts / Week: | 2.1 | |
| Archived Since: | July 16, 2010 | |
Blog Post Archive
Is it time for a website re-design?
In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time starved and more web savvy – the research tool of choice is often a Google search. [Read more...]
Guilty of the frantic scramble in your marketing?
I grew up in Minnesota in the 70s and I love football which meant that back when I was a kid, my world revolved around the Minnesota Vikings and our incredible quarterback, Fran Tarkenton. At the time of his retirement, Fran owned EVERY major quarterback record out there. Show More Summary
Is your marketing making you a rock star?
Mack Collier has hit a home run with his book Think Like A Rock Star and I really want all of you to get his message. As consumers get more jaded by traditional advertising and marketing that interrupts rather than connects — this book serves up the answer. Show More Summary
In marketing the constant is change
You know, the annoying thing about clichés is that they’re based in truth, even though that truth may be a bit worn in places. And lately I’ve been very aware of the idiom “the only constant is change” as it relates to business and especially to marketing. Show More Summary
So you want a career in advertising?
I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business...Show More Summary
Moving your prospects to the next step
When you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than...Show More Summary
How does your paper resume stack up to this?
The world has changed. Things are different. This is the new normal. This ain’t your grandaddy’s marketing. We can say it a million ways but some folks just aren’t going to get it. Or at least not yet. With the tools out there, the...Show More Summary
What do consumers want from brands?
That’s the age-old question, isn’t it? When you think about everything we’ve experienced in the last decade and a half – from the Y2K scare to 9/11, Iraq and then the recession – no wonder that a certain level of insecurity about the...Show More Summary
Marketing is getting the details right
Marketing is getting the details right. And its always the simple things that companies mess up. Lt me give you an example. As you may know, I travel quite a bit. I’m a big believer in maximizing my travel by being a loyal brand consumer…which...Show More Summary
Your marketing includes way too much you
One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works. The human truth is consumers really do think, feel and ask “what’s in it for me?” TheyShow More Summary
Make the most of any conference you attend
It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re attending a show or conference as an attendee, we don’t seem to give it the same consideration. Show More Summary
What it takes to create a successful email campaign
Email. We hate it when our inbox is overflowing but we love the possibilities as marketers. Email flows freely (sometimes too freely!) and because of that, I think we sometimes take it for granted. We assume it has magical powersShow More Summary
Bad things happen in the dark
When you think about it — being in the dark is always scary. When you were a kid, laying in bed and you heard a strange noise in your closet or under your bed you never thought to yourself, “hey, I bet there’s an ice cream sundae making...Show More Summary
Hey media rep… do it like this (please)
I totally get that you are trying to make a living and that someone at your radio station, newspaper, TV station, magazine etc. says that my client should be advertising with you. And maybe they should. And I know you’re just trying to do your job. But you need to understand that sometimes you trying [Read more...]
Selling shouldn’t equal annoying
There’s a Walgreens a few blocks from my house. It’s a convenient place to get just about everything, so I’m there a few times a week. It seems like every week they are collecting money for some charity. They have the cause of the week prominently displayed. Show More Summary
What have you learned lately?
One of the sure signs of a person who is going to be successful is that they wholeheartedly behave in lifelong learning. I didn’t say believe in life long learning because I’ve found just about everyone believes in it. But few actually act upon that belief. Show More Summary
Actually, it’s isn’t all about you
At a recent jaunt to Disney World, I found a great marketing reminder for us all. Right in front of the brand new Gaston’s Tavern in Fantasyland, there’s a huge statue of…no shocker, Gaston. (For those of you unfamiliar with Beauty and the Beast — shame on you!). In front of the statue is [Read more...]
Touching my heart doesn’t necessarily touch my wallet
Two of the best Superbowl commercials from yesterday were by Budweiser (no shock) and Jeep (a little more surprising). Lots of tweets and FB updates mentioned “tearing up” as they watched them. I reacted the same way. The Budweiser...Show More Summary
Bring your marketing to life
For the past decade, we’ve been talking about experiential marketing. It’s not enough to create an awareness of your product — you need to, when you can, connect with your consumers (B2B or B2C) in as tangible and memorable a way as possible. Show More Summary
The new phone book is here — where’s yours?
Normally at MMG, we caution clients to be careful of the “I don’t listen/watch/do therefore neither does my target audience” trap. We usually do not represent our target audience and even if we are like them — there are plenty of exceptions to the rule. Show More Summary