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Blog Profile / Drew's Marketing Minute


URL :http://www.drewsmarketingminute.com
Filed Under:Business & Finance / Marketing
Posts on Regator:361
Posts / Week:1.6
Archived Since:July 16, 2010

Blog Post Archive

Storytelling, storytelling, and more storytelling

Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. Show More Summary

Are you social sharing to your best advantage?

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Show More Summary

Plant some marketing seeds

By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for...Show More Summary

How cause marketing can be smart marketing

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen. Show More Summary

5 tips for creating a company culture that connects with your sweet spot clients

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. Show More Summary

Is there a recipe for creating trust?

We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you...Show More Summary

Start a conversation with your customer?

Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is,...Show More Summary

5 ways to market if you don’t have a lot of money

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find...Show More Summary

5 tips for getting over stage fright

Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group...Show More Summary

Your best customers are pure gold

You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars,...Show More Summary

Marketing automation — evil or misunderstood?

When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers...Show More Summary

Building a website your users will love

It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched thatShow More Summary

How to be a good agency client

I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. Show More Summary

Is your website sales funnel-shaped?

There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Show More Summary

I confess — I don’t write these posts on my own

I have a confession to make. I don’t write my blog posts on my own. I’m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. Show More Summary

Is creativity bad for marketing?

As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does...Show More Summary

Danger! Distraction ahead!

There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Show More Summary

Who determines absolute value?

Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. Show More Summary

Should you be a content marketer?

Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. Show More Summary

Trends we can’t ignore

  In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Show More Summary

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