Blog Profile / Drew's Marketing Minute

Filed Under:Business & Finance / Marketing
Posts on Regator:342
Posts / Week:1
Archived Since:July 16, 2010

Blog Post Archive

Sometimes nothing is better

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily...Show More Summary

Marketing automation done right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Show More Summary

Your visuals need your attention!

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere near as much attention. Show More Summary

How’s your marketing game plan going?

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Show More Summary

Help – my digital display ads aren’t working

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. Show More Summary

Remove the barriers

I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back to the airport at the end of your trip. Show More Summary

The question behind the question

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs of working at your one specific location. If you were slated to work at the Magic Kingdom, one of […] The post The question behind the question appeared first on Drew's Marketing Minute.

Music to my ears

As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in an instant. Ask any runner and they’ll tell you that one of the ways they set the tone for their […] The post Music to my ears appeared first on Drew's Marketing Minute.

Will it work?

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people looked at me and said, “Yeah, I have a question. Will it work?” I’m a big fan of being […] The post Will it work? appeared first on Drew's Marketing Minute.

Do you rush things?

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the folks at Disney don’t leave […] The post Do you rush things? appeared first on Drew's Marketing Minute.

Shhh, we’re secret shopping

If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (goodShow More Summary

Feminism as a Marketing Trend

This time of year is ripe for trend reports and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really caught my eye and seems to be something that should be on every businessperson’s radar screen. Show More Summary

Context is King

Context is king.  When you think about companies who take risks and are edgy when it comes to their marketing – the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Superbowl TV spotathon. Show More Summary

Rudolph – a marketing expert?

Like many of you, I’ve been juggling my work life with getting ready for the quickly approaching holidays. I can’t help myself – I see marketing everywhere I look, even classic Christmas stories! Have you ever really considered the marketing...Show More Summary

Year-end charitable giving

Is that your hand in my pocket?  Every holiday season my mailbox is stuffed and my phone is ringing off the hook. Alas, the increase in activity is not just holiday greetings – it’s mostly people asking me for money. It’s time for the year-end charitable giving appeals. Show More Summary

Get Ready for Hibernation

You may not realize it but you’re starting to feel very sleepy. In a couple weeks, you’ll be in full “business hibernation” mode. Everything comes to a screeching halt as you go from full steam ahead to a sleepy stroll towards the New Year. Show More Summary

Find Your Sweet Spot

Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.”  But “everyone on the planet” can’t be your sweet spot customer. Show More Summary

Don’t forget to recognize your good fortune

It’s easy to get caught up in the metrics, goals, sales projections, and all the other things we measure in business. But as Thanksgiving approaches, I want to suggest that the best parts of being in business can’t be measured in dollars, percentages or increases but by your good fortune. Show More Summary

Narrow your focus

As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model.   In other words, narrow your focus. What do I mean by that? For some reason, business owners and leaders struggle […] The post Narrow your focus appeared first on Drew's Marketing Minute.

Personal equals professional – we are one

One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line in between your personal life and your professional life and to...Show More Summary

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