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Blog Profile / Drew's Marketing Minute


URL :http://www.drewsmarketingminute.com
Filed Under:Business & Finance / Marketing
Posts on Regator:354
Posts / Week:1.7
Archived Since:July 16, 2010

Blog Post Archive

Your best customers are pure gold

You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars,...Show More Summary

Marketing automation — evil or misunderstood?

When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers...Show More Summary

Building a website your users will love

It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched thatShow More Summary

How to be a good agency client

I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. Show More Summary

Is your website sales funnel-shaped?

There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Show More Summary

I confess — I don’t write these posts on my own

I have a confession to make. I don’t write my blog posts on my own. I’m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. Show More Summary

Is creativity bad for marketing?

As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does...Show More Summary

Danger! Distraction ahead!

There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Show More Summary

Who determines absolute value?

Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. Show More Summary

Should you be a content marketer?

Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. Show More Summary

Trends we can’t ignore

  In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Show More Summary

I want you to get extreme!

I like to pass along people, ideas and events I think you’ll find valuable. My friend, Steve Farber, is a world-renowned leadership expert. He consults with global 100 brands. His book The Radical LEAP has been named one of the 100 best...Show More Summary

Media coverage is not a given

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage. They pepper it throughout their plan because to them, it feels free and easy to get. Show More Summary

Direct mail is the hot new media

Who would have thought it?  People have been predicting the death of direct mail for over a decade.  And yet, here we stand in 2013 and have to admit — direct mail is the hot new media. As everyone flocks to spending more time online,...Show More Summary

Want to up your creativity?

No matter what you do for a living, you need to be creative.  Innovative and fresh thinking are always in demand, whether you’re a cop, a plumber, or a marketing pro. Unfortunately, on the job, we can’t wait for the muses to strike.Show More Summary

Don’t create a disconnect for your customers

I live in Des Moines, Iowa and fly in and out of the Des Moines International Airport (I’m pretty sure we got the International because of air cargo, not because I can hop on a flight to Madrid from here) a couple weeks every month.Show More Summary

Top 5 books every marketer should read

I don’t believe you can be successful if you don’t keep ingesting new ideas, information and stories.  As you know, I’m a big reader and try to get through a book a week to keep my brain’s juices cooking. For a recent presentation, I...Show More Summary

4 tips for writing a strong case study

Everyone loves a good story.  And there’s a reason why Aesop and others opted to teach their life lessons through stories that have been told and re-told for many years. Case Studies are the marketing version of Aesop’s Fables. Stories...Show More Summary

Use social media to drive traffic to your business’ website

Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad base of prospective consumers. B2B marketers...Show More Summary

What does this pricing strategy say to you?

How thoughtful are you about your company’s pricing strategy? Let me give you an example. We use an on-line vendor to provide extranet services for our clients.  We’ve been with them for over five years.  We recently discovered a better,...Show More Summary

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