|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||351|
|Posts / Week:||1|
|Archived Since:||July 16, 2010|
I can’t guess how many times I’ve written about trust over the past ten years. I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a brand’s equity and I’ve explored the role of trust in shortening the sales cycle. Show More Summary
The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced. Regardless of where you stood on the topic – you couldn’t help but be immersed in it. And that wasn’t true for just individuals but, interestingly, for businesses as well. Show More Summary
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing...Show More Summary
As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. Show More Summary
I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. Show More Summary
What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One...Show More Summary
When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the next phase may be – […] The post Are your customers in transition? appeared first on Drew's Marketing Minute.
One of the first questions we ask a new client is “how are you different?” We usually hear things like: 1. Our people are better 2. Our products/services are better But rarely do we hear – we do what we do differently than others do it. Show More Summary
I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on Christmas morning. I suspect most people...Show More Summary
There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily...Show More Summary
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Show More Summary
No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere near as much attention. Show More Summary
I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Show More Summary
I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. Show More Summary
I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back to the airport at the end of your trip. Show More Summary
If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs of working at your one specific location. If you were slated to work at the Magic Kingdom, one of […] The post The question behind the question appeared first on Drew's Marketing Minute.
As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in an instant. Ask any runner and they’ll tell you that one of the ways they set the tone for their […] The post Music to my ears appeared first on Drew's Marketing Minute.
I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people looked at me and said, “Yeah, I have a question. Will it work?” I’m a big fan of being […] The post Will it work? appeared first on Drew's Marketing Minute.
There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the folks at Disney don’t leave […] The post Do you rush things? appeared first on Drew's Marketing Minute.
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (goodShow More Summary