|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||379|
|Posts / Week:||1|
|Archived Since:||July 16, 2010|
As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how...Show More Summary
Last week we explored how customers have taken to the web, social networks and review sites when they have something to say about a company or any customer service need – good or bad. This isn’t just a retail problem. B-to-B customers can complain about you on Twitter or Facebook and there are new review […] The post The review is in appeared first on McLellan Marketing Group.
I think it’s probably the understatement of our generation to say that the troika of the computer, Internet, and social media has completely changed the way everyone does business. Even if you own a single location, Mom and Pop shop – the Internet and social media touch your business. Show More Summary
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. Show More Summary
Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Show More Summary
In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best serve and what you do for them. Ironically, this all boils down to doing less, to focusing on just one […] The post One thing appeared first on McLellan Marketing Group.
Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about – mission, vision and values. My worry is that few owners have ever taken the time to actually articulate what their business is all about or made the effort to […] The post What’s your mission? appeared first on Drew's Marketing Minute.
“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just...Show More Summary
It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the fabric of the company. What do the mission, vision and values for your business look like? […] The post Mission, vision and values appeared first on Drew's Marketing Minute.
One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. Show More Summary
If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Show More Summary
Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both customers and employees, it’s an important retention tool. Show More Summary
I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something. You’ve felt it – the grocery clerk who is too busy chatting to actually make eye contact. Show More Summary
For the last couple weeks, we’ve been exploring the seismic shift in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when I want it.” Fortunately the same technology can...Show More Summary
Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and read within 90 seconds of receipt 65% of all email is opened on a mobile device versus a desktop or laptopShow More Summary
The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. Show More Summary
Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that had to be in sync if you want to stick around in someone’s in-box. Show More Summary
Weird as it sounds, with all of the new technologies, email seems almost old school today. It’s been around for decades and much like other mature mediums, we value and loathe it at the same time. Part of the loathing comes from theShow More Summary
In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered. Word of mouth has always been one of marketing’s most potent weapons. Today – we have word of mouth marketing on steroids with online reviews. Show More Summary
Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences. Facing a widening rangeShow More Summary