|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||333|
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|Archived Since:||July 16, 2010|
There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the folks at Disney don’t leave […] The post Do you rush things? appeared first on Drew's Marketing Minute.
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (goodShow More Summary
This time of year is ripe for trend reports and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really caught my eye and seems to be something that should be on every businessperson’s radar screen. Show More Summary
Context is king. When you think about companies who take risks and are edgy when it comes to their marketing – the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Superbowl TV spotathon. Show More Summary
Like many of you, I’ve been juggling my work life with getting ready for the quickly approaching holidays. I can’t help myself – I see marketing everywhere I look, even classic Christmas stories! Have you ever really considered the marketing...Show More Summary
Is that your hand in my pocket? Every holiday season my mailbox is stuffed and my phone is ringing off the hook. Alas, the increase in activity is not just holiday greetings – it’s mostly people asking me for money. It’s time for the year-end charitable giving appeals. Show More Summary
You may not realize it but you’re starting to feel very sleepy. In a couple weeks, you’ll be in full “business hibernation” mode. Everything comes to a screeching halt as you go from full steam ahead to a sleepy stroll towards the New Year. Show More Summary
Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet” can’t be your sweet spot customer. Show More Summary
It’s easy to get caught up in the metrics, goals, sales projections, and all the other things we measure in business. But as Thanksgiving approaches, I want to suggest that the best parts of being in business can’t be measured in dollars, percentages or increases but by your good fortune. Show More Summary
As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow your focus. What do I mean by that? For some reason, business owners and leaders struggle […] The post Narrow your focus appeared first on Drew's Marketing Minute.
One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line in between your personal life and your professional life and to...Show More Summary
I was recently asked to give a presentation on what students can do/learn so they can keep up with the ever-changing landscape of business and marketing today. As I was preparing the material to deliver, I quickly realized that my counsel wasn’t just for today’s students. Show More Summary
According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” My translation is that public relations is any communication that benefits both the sender and the receiver. Show More Summary
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like the topic for last week’s column – retargeting...Show More Summary
How do you get it done? If I ask any marketing pro, business leader or entrepreneur what they need more of (and I take money out of the list of possible answers) 99% of them will give me the same response. Time. Whether it’s the pace of life, the vast variety of channels, information overload […] The post Five Ways to Get it Done appeared first on Drew's Marketing Minute.
Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at an item but fully intends to make their purchase online. Show More Summary
I can remember being in one of my undergrad advertising classes and the professor told us about a recent study that measured the trustworthiness or honesty of various professions. Keep in mind, this was 30+ years ago but I can still see the slides he used to show us the results. Show More Summary
I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely happens by accident. In any...Show More Summary
Marketing is always ripe with buzzwords that may or may not have any traction. Part of our role as marketing professionals and business leaders is to recognize when it’s hype and when it’s important. One of the words/trends that seems to be the new darling is the idea of disruption. Show More Summary
Last week, we talked about the science of selling to women and how our brains differ by gender and how that affects buying patterns and decision-making. So this week, I thought it would make sense to take that science and use it as a...Show More Summary