Blog Profile / Drew's Marketing Minute

Filed Under:Business & Finance / Marketing
Posts on Regator:303
Posts / Week:1
Archived Since:July 16, 2010

Blog Post Archive

What’s your halftime speech?

We’re a few days away from July and that means the first half of the game is over. It’s halftime.  Are you heading into the locker room to slap everyone on the back and tell them to protect your lead or are you about to give a hell and brimstone speech about digging deep and […] The post What’s your halftime speech? appeared first on Drew's Marketing Minute.

Branding – The Inside Out Rule

Branding is one of those marketing terms that everyone uses but very few actually embrace. When companies try to brand themselves, they often suffer from the “can’t accurately describe the bottle from inside the bottle” reality. OneShow More Summary

Are you ready to hug your haters?

Hug your haters? Who wants to embrace those who serve up bad reviews, slam you in social or pepper your website with complaints? If you’re smart — you do. Back in the good old days, if you were disappointed in product or a company’s service, you wrote them a terse letter or if you were […] The post Are you ready to hug your haters? appeared first on Drew's Marketing Minute.

How hard is your website working?

Is your website working for you?  Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Show More Summary

How to get it done

Get it done, get it done. The truth is, there isn’t a marketing pro or business owner alive who doesn’t feel the pressure of “too many things to do, not enough time to do them.” I know that I wrestle that particular demon all the time. We’re all going to be called upon to create […] The post How to get it done appeared first on Drew's Marketing Minute.

What kind of branding sticks?

What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting...Show More Summary

Referrals don’t happen by accident

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them – there’s no better marketing than having a customer rave about your work. Show More Summary

How are you sharpening your saw?

Are you consciously sharpening your saw every day? Maybe it’s just because I’m living through it, but I truly believe that there’s never been an era that has experienced the rate of change that we’re enjoying/enduring now.  It presents...Show More Summary

Bookend Your Customer’s Trust

Every business says that they are focused on their customer and earning their customer’s trust. What many of them really mean is that they’re focused on the customer’s wallet. Their strategies are about selling more, not helping more. Show More Summary

Are you ready to podcast?

According to wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. Show More Summary

Creating the perfect landing

If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal...Show More Summary

Thanking your employees is smart business

I’m all for appreciating our clients. At MMG, we created a special holiday with just that intention in mind called Who Loves Ya Baby Day. It’s not just about being grateful. It’s good business. One of my business idols is Walt Disney. Show More Summary

Let your customers help you make it memorable

In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time. Show More Summary

Marketing idea: What does your customer experience?

The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them. Who doesn’t know the famous Ritz Carlton...Show More Summary

Marketing Tip #47: What’s your oops plan?

Every business needs to have an oops plan — a pre-determined course of action that allows you to make amends with your customers when something goes wrong. This isn’t something you can create on the fly — it needs to be something that...Show More Summary

The future of personalization

If you haven’t been thinking about the future of personalization — you should. The CMO Council released a fascinating study today, looking at how marketers are viewing/using personalization and what that means for all of us down the road. Show More Summary

Simplify your marketing

With less than a month until we ring in 2016, I am going to cling to the belief that you have started working on your marketing plan for the upcoming year. I want to get a message to you before you are too far along in the planning process. Do half as much. That’s right […] The post Simplify your marketing appeared first on Drew's Marketing Minute.

What don’t you know?

Take off your “I’m trying to be healthier” hat for a minute and answer honestly. Wouldn’t it be awesome if you could start every meal with one of your favorite desserts? You either said yes or you’re lying! Of course it would be great to do that – desserts are not only tasty but they’re […] The post What don’t you know? appeared first on Drew's Marketing Minute.

Do you really understand your buyers?

Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company – you are selling to human beings and they’re an odd bunch.  They make decisions based on some very odd triggers, beliefs and reactions. Show More Summary

Your 80/20 marketing plan

One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly – the axiom is accurate. Your best customers generate the lion’s share of your earnings. Show More Summary

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