Blog Profile / The Creative Penn

Filed Under:Arts / Writing
Posts on Regator:736
Posts / Week:2.1
Archived Since:July 26, 2010

Blog Post Archive

Can Changing Your Book Covers Really Help You Sell More Books?

One of the best things about being an indie author is the ability to change things over time.  It’s important because no one starts out with all the answers, and we all figure who we are and what our books mean along the author journey. I retitled and re-covered my first three books, and I’ve changed […]

Advertising For Authors With Mark Dawson

It’s a crowded book market, and even if you have a quality product with a great cover, you still need to get attention for your book somehow. Amazon Advertising opened up to all authors who publish on Amazon in Dec 2016, and I’ve been trying them out with some success. In today’s show, Mark Dawson […]

3 Unconventional Ways To Use Social Media To Effectively Find Your Readers

I’ve been a Twitter power user since 2009. It’s my favorite social media platform, and to be honest, it’s how this introvert manages a social life ????  But many authors make mistakes with their social media marketing. In today’s article, Dan Blank gives some tips on how to use social media effectively to help you […]

Using Improv Techniques For Creativity Plus Facebook Ad Tips With Andrea Vahl

Creativity in writing is about saying ‘yes’ to the Muse, about leaning into what we think, rather than self-censoring. But this is one of the hardest things about being a writer. In today’s interview, Andrea Vahl gives us some tips from improv and stand-up comedy. In the introduction, I discuss the latest Author Earnings report and […]

Self-Publishing And Diversity: Tips For Writing Diverse Books

I’m proud to say my family is diverse. I’m the eldest of five siblings and between us, we are Hungarian-Jewish-Kiwi, Nigerian, Canadian, Black British, and mixed race. The publishing industry has a historic lack of diversity, but self-publishing has enabled new voices to emerge. In today’s article, Lucy Mihajlich talks about her experience with a book that […]

What Authors Can Learn From the Music Business with Dave Kusek

Changes in the music industry have preceded the shift in publishing: physical to digital formats and now streaming and micro-payments; musicians choosing to go indie instead of joining big labels; and the need for multiple streams of income and building an audience online. Today, I explore these changes with David Kusek. In the intro, I mention […]

Book Marketing: Using Amazon Ads to Grow a Newsletter List

In the last few months, I’ve been playing with Amazon Ads and they are a great way to get traffic to your books, resulting in more sales to targeted audiences.  But they can be used for more than just sales, as Alexandra Amor describes in today’s article. As an independent author, you probably know that […]

Copywriting For Authors With Joanna Wiebe

Authors need to know about copywriting. It’s writing designed to make the reader take action, so we can use these techniques in writing the all-important sales description for the online book retailers, as well as ads for Facebook, BookBub and more. In today’s show, Joanna Wiebe from Copyhackers gives us some tips. In the (personal) […]

Publishing Tip: Why Authors Shouldn’t Worry About Piracy

One of the common questions from new writers is, “How do I stop people pirating my work?”  Many of them are even concerned about sending a manuscript to an editor, just in case it ends up on Amazon as a bestselling book under another name. But authors should be more concerned about obscurity than about […]

Find And Serve Your Niche For Long Term Success With Chris Brogan

This is one of those landmark interviews for me because Chris Brogan was one of the first people I followed online. His book, Trust Agents, shaped the way I run my business, and his video on the 10-year overnight success helped me through difficult times. So I’m thrilled to have Chris on the show today. In […]

Writing Tips: 7 Steps to Deal with Overwriting

I love being a writer because there is always more to learn about the craft. And even if you do know something already, it never hurts to revisit the basics.  Today, Charlie Wilson from The Book Specialist gives us some tips on avoiding overwriting. Whether you’re an aspiring fiction author or a seasoned novelist, overwriting is […]

How To Write Fiction As A Non-Fiction Author

Do you write non-fiction but secretly want to write a novel? Are you confused about the process? Do you think you’re not creative enough, or worry that you don’t have enough ideas?  Are you afraid that writing a novel might be a waste of time with no return on investment or practical use in your […]

How To Protect Your Creative Work With Kathryn Goldman

As authors, our wealth is in our intellectual property assets – our books. So it’s important to protect them and ensure they continue to earn us money for the life of copyright. In today’s show, attorney Kathryn Goldman explains copyright and how you can protect your books for the long term. In the introduction, I […]

How To Use Story In Your Non-Fiction Author Business

Storytelling is not just for fiction authors these days. Increasingly, businesses and brands are using the power of story to engage people. If you write non-fiction, then you can use story to bring life to your books … and your marketing. In this article, Melissa Addey, author of The Storytelling Entrepreneur, explains how.  Over the […]

From Indie Author To Small Press. Print Books, ISBNs, Branding And More

In January 2017, I launched Curl Up Press – a publishing imprint under my company, The Creative Penn Limited. In this article, I’ll explain why I moved to a small press model, what the implications are for my books and products as well as fun stuff like ISBNs. What is Curl Up Press? How does […]

How To Balance Art And Business With Tara Gentile

I met Tara Gentile at Digital Commerce Summit in Denver last year, and her message around business design helped shape my (new) 10-year plan. So I’m thrilled to introduce her today as we talk about creativity and commerce. In the introduction, I say hello from Auckland, New Zealand. I’m posting pics on Instagram and on The Creative […]

3 Copywriting “Tricks” That Can Help You Sell More Non Fiction Books

Many authors are intimidated by ‘copywriting,’ considering it somehow less creative than writing books. But we all need to understand the principles of copywriting as authors. Copywriting is writing to sell, or writing so that people take action on our words. We need copywriting for our sales descriptions (or back blurbs), as well as our […]

What Are You Writing? Word Count. Standalone, Series or Serial.

‘What are you writing?’ can seem like quite a simple question until you consider the range of possibilities. I’m currently in the early stages of shaping a new story and I’m still not quite clear on exactly what it is ???? Will it be stand-alone, or the start of a new series? What word count […]

Use Your Own Life Story To Bring Depth to Your Writing with Steven Pressfield

Steven Pressfield is a mentor to many writers through books like The War of Art and Turning Pro.  But Steve learned his creative lessons the hard way, and he shares that story in his new book, The Knowledge. In this interview, I ask Steve how he turned real life into fiction, accessing the darker side […]

Balance Consumption With Creation. A Writing Interview With J.F.Penn

You mostly get Joanna Penn on this site – my smiley, bubbly, helpful, non-fiction personality. But sometimes, I get interviewed as my fiction writing darker side, J.F.Penn. This interview has some writing tips that might be useful, so thanks to Rachael Herron for a great show on the How Do You Write? podcast. We had […]

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