Blog Profile / The Creative Penn

Filed Under:Arts / Writing
Posts on Regator:634
Posts / Week:2.1
Archived Since:July 26, 2010

Blog Post Archive

Print Only Products: Turn Your Book Into A Notebook Or Workbook

The key to making a living with your writing is to have multiple streams of income, and although indie authors usually make more money with digital than print, there are ways to expand your print portfolio even with existing books. (1) Turn your non-fiction book into a workbook version If you have a non-fiction book […]

How To Use Audio as an Author For Book Sales and Marketing

People connect with people, and humans have used their voices to connect for millennia. It’s hard for authors who favor text, but you can stand out if you use audio for book sales and marketing. In the intro, I talk about the launch of Destroyer of Worlds and the importance of remembering it’s about long-term […]

The Joy Of Going Small. Hawkesbury Upton LitFest And Why Local Writing Events Matter

Last weekend, I attended Hawkesbury Upton Literary Festival in the Cotswolds. I was there as J.F.Penn for a crime fiction panel and also to support my Dad, Arthur J.Penn, appearing as an artist-in-residence with his linocut prints. You can watch a little video below or here on YouTube. I actually enjoyed it more than London […]

The Joy Of Genre Mashing: 5 Tips For Writing Cross Genre

Genre is a difficult word as many authors resist being ‘put in a box.’ But the reality is that, when you self-publish, you have to choose three categories for your book. And if you want a traditional publisher, they will have to put you somewhere too. So I tend to think of genre as category […]

How To Self-Publish In India With Rasana Atreya

India is an exciting market for indie authors and today, Rasana Atreya gives an overview of the publishing landscape and outlines tips for self-publishing in India. In the introduction, I talk about the death of Prince and the need to reflect on our mortality and what will make up our creative body of work. I […]

Highlights Of London Book Fair 2016

London Book Fair (LBF) is one of the highlights of the traditional publishing industry calendar. Along with Book Expo America and Frankfurt Book Fair, it is one of the places that agents and publishers go to do business, to sell rights … and to make lots of money with books! So why would an author […]

How To Build An Author Business With Helen Sedwick

Most authors start off self-publishing as a purely creative endeavor, with little expectation around writing more books or earning a great deal. But if you get the bug of writing, you may find yourself with a lot of intellectual property assets that earn you a decent income every month. At that point, you might well […]

Printmaker Arthur J. Penn Explains His Creative Process

My Dad, Arthur J. Penn, is a visual artist currently focusing on printmaking. Today, I’m sharing a short video [1 min 15] that we made of him going through the printmaking process. It’s interesting to learn from other creatives about how they work and, of course, visual art is far more physical than writing. The […]

Attract And Engage Readers With Image Marketing

We’re all busy. Our social media feeds and inboxes are cluttered, but we still want to know what’s going on. And we still need to reach our readers … so how do you stand out in a sea of content?  In today’s article Frances Caballo shares how to use images to attract and engage readers […]

Video Marketing And YouTube Tips For Authors With Michael La Ronn

Video can be a great way to stand out in a crowded book market. In today’s show, Michael La Ronn explains how to use YouTube effectively. I’ve been posting YouTube videos since 2009, but I learned a lot from this interview and am switching up my channel in the coming month. You can check out […]

How To Sell More Books on iBooks

If you’re a new author with one or two books, then it can make sense to go exclusive with KDP Select, because you’re building your backlist and getting to grips with everything that goes into being an indie. (More on the pros and cons of exclusivity here). But authors who are serious about building a […]

How To Write Faster And Never Get Writer’s Block With Michaelbrent Collings

To make a living with your writing, you need to write quality books on a regular schedule. You need to learn to write faster, be more confident about your craft and get over writer’s block. In today’s show, Bram Stoker award nominee, Michaelbrent Collings shares his tips. In the intro, I mention that I am […]

Global Self-Publishing And How To Sell More Books On Kobo With Mark Lefebvre

As faster internet speeds and cheaper cellphone devices bring digital books to the rest of the world, I believe authors should be considering global markets for sales growth in the coming years. I’m super pleased to have sold books via Kobo in 74 countries (in English) and in today’s show, I get excited with Mark […]

5 Things Your Book Description Says About You (And How You Can Improve It)

It’s tough to write a 70,000 word book, but it’s just as tough to write a book description of a few hundred words. Bryan Cohen from Selling For Authors outlines some common issues and actionable takeaways to help you improve your book description. Readers learn a lot about you from reading your book description. Unfortunately, […]

Useful Technology For Authors With Ron Vitale

If you want to be a successful indie author these days, you need to get to grips with technology. Whether it’s writing, publishing or book marketing, there are lots of different tools that can make the author life easier … if you’re willing to learn. Today I talk to Ron Vitale, author and technology expert […]

How I Have Iterated And Optimized My Author Business In The Last Year

You have to be a change junkie to be successful as an indie author, because the self-publishing and entrepreneurial space moves so fast. Every book we write changes us, and every year that passes, we alter the way we do things. This makes it an exciting time to be an author, and I love it […]

The Introvert Entrepreneur With Beth Buelow

Many authors are introverts (I certainly am!) but this can be a strength when it comes to entrepreneurship. Today, I talk to Beth Buelow, author of The Introvert Entrepreneur. In the intro, I mention NOOK closing their UK store and other NOOK changes, Amazon’s new physical bookstore in San Diego, problems with Kindle books with […]

How to Sell More Books with Great Book Cover Design

Investing in professional book cover design is non-negotiable for indie authors who want to make a living with their writing. Readers DO judge a book by its cover, and they won’t read your blurb, download a sample or buy now without connecting to your cover somehow.  In short, you’re unlikely to sell many books unless […]

How To Build A Global Author Entrepreneur Business. My Interview On Unemployable

There are some personal milestones that mean a lot and this is one for me! Back in 2008, I self-published my first book. This was before the international Kindle and before print-on-demand went mainstream. I (optimistically) printed two thousand copies, but they just sat in my house in boxes that year. I managed to hand […]

How Authors Sell Publishing Rights With Orna Ross

The indie author movement is maturing. It’s no longer about throwing up an ebook up on Amazon, it’s about professional standards, creating an excellent book and turning your intellectual property assets into multiple streams of income. Today I talk to Orna Ross about How Authors Sell Publishing Rights. In the intro, I mention the news […]

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